Marketing Digital de Moda
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O Mercado Digital
• Acesso instantâneo a informações;
• Mudanças constantes;
• Adaptação;
• Novos concorrentes;
• Aprendizado contínuo;
• O poder está no conhecimento.
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26% dos consumidores
postam sua opinião na Internet.
Fonte: Datafolha
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M o d a e a c e s s ó r i o s j ár e p r e s e n t a mo 3 º s e g m e n t oe m v o l u m e d e v e n d a s n ai n t e r n e t b r a s i l e i r a .
Fonte: F/Nasca
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25,6% é a interação do setor de moda em ações digitais.
Fonte: Exame
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Fonte: IBOPE
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O Mundo Social
2,4 bilhões de usuários de
internet no mundo;
255 milhões naAmérica Latina;
1,06 bilhões de usuários no
Facebook.
*Fonte: Social Bakers, 2012
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Estamos todos conectados
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As mídias sociais são:
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S e g u n d o a s r e g r a s d o F a c e b o o k , a s e m p r e s a s d e v e m t e r u m a p á g i n a c l a s s i f i c a d a d e a c o r d o c o m o s e u s e g m e n t o .
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Não há limite para seguidores.
Promoção de página, produtos e eventos.
Personalização.
Métricas.
Quais as vantagens de uma página de fãs?
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Como mesclar páginas?
•Deixe as URLs parecidas: acesse www.facebook.com/username para personalizar aURL das páginas;
•Se for um negócio local, insira o mesmo endereço em todas;
•Deixe as categorias das páginas idênticas.
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Principais Estratégias
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Estabeleça diálogos. Reconheça e valorize seus clientes.
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Fale do seu produto. Crie conteúdo relevante.
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T e n h a u m e s p a ç o p r ó p r i o .
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C o m p a r t i l h e c o n h e c i m e n t o .
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D e s p e r t e o i n t e r e s s e .
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E n c a n t e - o s c o m s e u s p r o d u t o s ;C o n q u i s t e f ã s d a s u a m a r c a !
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P r o m o v a e x p e r i ê n c i a s .
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Mostre a versatilidade do seu
produto.
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R e s p o n d a p e r g u n t a s e m a t é , n o m á x i m o , 2 4 h ( S A C 2 . 0 ) .
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I n t e r a j a , E x p l o r e , C o n h e ç a o s e u c o n s u m i d o r .
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Leonardo Leitão
Obrigado!
C o n s u l t o r d e M a r k e t i n gl e o n a r d o @ l e m e d i g i t a l . c o m . b r
fb.com/[email protected] 85 - 3045 3766
Jordânia CaetanoA n a l i s t a d e M í d i a s S o c i a i s
j o r d a n i a @ l e m e d i g i t a l . c o m . b r