Marketing Automation GetResponse NetVision
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Transcript of Marketing Automation GetResponse NetVision
![Page 1: Marketing Automation GetResponse NetVision](https://reader036.fdocument.pub/reader036/viewer/2022062523/587063481a28ab48378b4605/html5/thumbnails/1.jpg)
MARKETING AUTOMATION
@mrleszczynski
jak to działa i dlaczego warto?
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Czym Marketing Automation nie jest
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Sposobem na oszukanie klientów, żeby kupowali więcej
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Sposobem na odpersonalizowanie komunikacji
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Inną nazwą dla spamu
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W takim razie czym?
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Michał Leszczyński Content Marketing Manager w GetResponse @mrleszczynski
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Krótka historia marketingu
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Niegdyś marketing jednokanałowy
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Tradycyjni sprzedawcy - głos, rymy i tabliczki
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Plakaty i billboardy w miejscach publicznych
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Radio - reklamy i audycje
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Telewizja - filmy, seriale i reklamy
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Billboardy, neony, naklejki…
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Problem?
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Flickr.com
> 8 sekund.
Skupienie i uwaga
Statisticbrain.com
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Każda sekunda się liczy
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Na zbudowanie dobrego wrażenia
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Tysiące narzędzi do zsynchronizowania
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Era konsumenta
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internauci porzucają 68,95% wszystkich koszyków zakupowych
- IBM
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Czy da się z tym coś zrobić?
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Marketing Automation
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Czy to się opłaca?
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Każda złotówka zainwestowana w @ przynosi średnio 38 zł zwrotu
- DMA 2015
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57% firm planuje zwiększyć budżet email marketingowy w 2016 r.
- Holistic Marketing i GetResponse
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152% średnio o tyle wyższy CTR mają wiadomości automatyczne
- Email Institute 2013
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Jak to działa - case study
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Krok 0: Analiza
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Krok 1: Lightbox
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Krok 2: Ciągłość komunikacji
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Krok 3: Content marketing
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Krok 4: Personalizacja
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• +53,4% - zapisów w porównaniu z poprzednim miesiącem
• 61,16% i 11,21% - średni wskaźnik otwarć dla wiadomości powitalnej+ 2 blogowych
• 8,11% - średni CTR dla wiadomości blogowych
Wyniki
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• Wizyty sklepu +60,18%
• Sesje +34,02%
• Transakcje +31,96%
• Średni czas trwania sesji +60,43%
Wyniki
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Co jeszcze kryje marketing automation?
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Prośba o wystawienie opinii
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Porzucony koszyk
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Treść w oparciu o wizyty
MarketingSherpa.com
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Treść w oparciu o zachowanie
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Progresywne profilowanie
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Pozostałe media
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Od czego zacząć?
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Budowa listy
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Segmentacja
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Autorespondery
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”If you think you are too small to make a difference, try sleeping with a mosquito.”
Dalai Lama
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Michał Leszczyński [email protected] @mrleszczynski