Market Survey Of Overseas Travel...2014/06/25 · Philippine beaches (other than Cebu Island),...

海外旅行調査2014 Market Survey Of Overseas Travel

～2013年海外旅行者の選択プロセス、評価と今後の意向～ ENGLISH VERSION

AB-ROAD Overseas Travel Survey 2014

AB-ROAD Overseas Travel Survey 2014 3

Prologue: Outline of the Report 5 1) Outline of the Survey 6

2) Profile of the Respondents 7

Reference: Overseas Travel in 2013 11 1) Outline of the Survey 12

2) Overseas Travel in 2013 13

Part 1: Trends in Overseas Travel Booking in 2013 Chapter 1: Outline of Overseas Travel in 2013 15

1. Number of Overseas Trips in 2013 16

2. Destinations in 2013 17

【Reference】 Overseas destinations ever visited 22

3. Triggers for Overseas Travel in 2013 23

4. Style of Travel 24

5. Number of Accompanying Travelers 25

6. Travel Expenses 26

7. Number of Days Traveled 30

8. Purpose of Travel 31 9. Actions at Destination

1) Total 33 2) What was Included in Package Tours 34 3) What was Booked Prior to Departure 35 4) What was Booked at Destinations 36

10. Amount of Money Used at Destinations 1) Total 37 2) Shopping Costs 38 3) Meal Costs 39 4) Sightseeing and Activity Costs 40

11. Use of Airlines 41

Chapter 2: Actions Taken for Prior Consideration of Travel 43 1. Destinations Considered / Destinations Decided on 44

2. Reason for Deciding on Destinations 47

3. Degree of Involvement in Consideration Process 48

4. Timing of Travel Consideration and Booking 49

5. Sources of Information Used to Compare for Consideration 52

Chapter 3: Process of Package Tour Selection 53 1. Use of Package Tours 54

2. Reasons for Selection of Package Tour 55

3. Source of Information from Which Package Tour was Found 56

4. Points Considered Important When Selecting Package 57

5. Means of Inquiring to Travel Agencies and Airlines 58

6. Means of Booking with Travel Agencies and Airlines 59

Chapter 4: Process of Arranged Travel Selection 61 1. Matters Arranged Prior to Departure 62

2. Type of Air Ticket Used 63

3. Sources of Information Used to Find Air Tickets 64

4. Means of Arranging Air Tickets 65

5. Key Factors When Choosing Airlines 66

Index


Part 2: Satisfaction with Travel Destinations 67 1. Satisfaction with Travel Destinations

1) Overall 69

2) Sightseeing / Viewing 70

3) Sports / Hands-on Activities 71

4) Meals 72

5) Shopping 73

6) Relaxation / Beauty Treatments and Massages 74

7) Local Hospitality 75

8) Safety / Hygiene 76

9) Nightlife 77

2. Opinions and Actions after Travel 78

Part 3: Future Overseas Travel 79 1. Countries / Areas Wish to Travel to Overseas in Future 80

2. Countries / Areas Wish to Travel to Overseas in 2014 82

Index

5

Prologue

Outline of the Report


●Purpose

To determine details regarding booking, expenses, and degree of satisfaction among those who traveled

overseas in 2013.

●Respondents

Those who traveled overseas in 2013 (whose month of departure was in 2013) were selected from

INTAGE’s Intage Net Panel (the three regions of Kanto, Kansai, and Tokai).

●Period

Mar 24 (Mon.) through Mar 27 (Thu.), 2014

●Method

Internet survey

●Sample Size

4,936 respondents (7,902 approached, 5,200 collected from for a collection rate of 65.8%)

●Tabulation Method

The survey results were subjected to tabulation (weight-back tabulation) by converting to the sex and age

composition of leisure travelers. The three areas covered were Kanto (Tokyo, Kanagawa, Chiba, Saitama,

Gunma, Tochigi, Ibaragi prefectures), Kansai (Osaka, Kyoto, Hyogo, Nara, Shiga, Wakayama prefectures),

and Tokai (Gifu, Shizuoka, Aichi, Mie prefectures).

Weighting

●Analysis Axis

The "number of trips taken" categories of "light," "middle," and "heavy" are defined as follows.

Light: Those who have thus far traveled overseas 1-3 times

Middle: Those who have thus far traveled overseas 4-9 times

Heavy: Those who have thus far traveled overseas 10 times or more The classifications of "long distance," "medium distance," and "short distance" used for "Distance of the last

destination" were based on the following definition.

Long distance: Those whose last travel destination in 2013 was the following countries/areas UK, France, Germany, Spain, Italy, other nations in west Europe, Greece, countries of eastern Europe,

countries of northern Europe, Turkey, Morocco, Egypt, Dubai, Kenya, other Middle East or Africa, USA east,

USA west, USA south, Canada, Alaska, Mexico, Jamaica, Caribbean islands, other Central/South America, Tahiti,

other Islands in South Pacific of Indian Ocean

Medium distance: Those whose last travel destination in 2013 was the following countries/areas Hawaii (Oahu), Hawaii (other than Oahu), Palau, other Micronesia, Fiji, New Caledonia, Maldives, Singapore, Phuket,

Thai beaches (other than Phuket), Thailand (other than beach resorts), Bali, Indonesian beaches (other than Bali),

Indonesia (other than beach resorts), Malaysian beaches, Malaysia (other than beach resorts),

Vietnam cities (Ho Chi Minh, Hanoi), Vietnam beaches, Vietnam (other than cities and beach resorts), Cambodia,

India, Sri Lanka, other places in Asia, Australia, New Zealand, other places in Oceania

Short distance: Those whose last travel destination in 2013 was the following countries/areas Guam, Saipan, Shanghai, Beijing, Hong Kong, Macau, other places in China, Taiwan, Korea, Cebu Island,

Philippine beaches (other than Cebu Island), Philippines (other than beach resorts)

† Among the life stage categories in this report, "unmarried women in 20s and 30s" includes female teens.

Addenda:

(1) Figures from past versions of this survey are quoted as time-series data.

2013 survey: Mar 25 through Apr 1, 2013; tabulation sample size of 5,077

2012 survey: Mar 21-23, 2012; tabulation sample size of 5,076 ;

(2) For single answers, since figures for each option are rounded off to the second decimal place, the total

of all options may not add up to exactly 100%.

(3) Since figures are rounded off, figures of 0.04% or less (including 0%) are all indicated as "-".

(4) Because the tabulated results were based on weight-back tabulation, there are sample sizes (n) in this

report that do not match the tabulation sample sizes that were actually yielded by the survey.

1) Outline of the Survey

18-29 yrs 30-39 yrs 40-49 yrs 50 yrs+ 18-29 yrs 30-39 yrs 40-49 yrs 50 yrs+0.557 0.841 0.977 1.779 1.018 0.794 0.676 1.349

Male Female


2) Profile of the Respondents (1)

■Timing of departure of last overseas travel (Total/Single answer)

■Area of residence (Total/Single answer)

■Life stage (Total/Single answer)

■Age (Total/Single answer) ■Sex (Total/Single answer)

■Occupation (Total/Single answer)

Male Female

●Legend

2014 survey total (n=4936)


51.1％

49.4

48.9

50.6

20s and

under30s 40s

50s and

over

●Legend

2014 survey total (n=4936) 45.0

2013 survey total (n=5078) 44.9

Average

(yrs)

19.2％

19.6

20.5

20.4

20.8

20.1

39.5

40.0

（％）

No children

Youngest

child 6 yrs

or younger

Youngest

child 7 yrs

or older

No children

Youngest

child 6 yrs

or younger

Youngest

child 7 yrs

or older

4936 15.8 10.2 4.1 21.0 18.6 10.6 3.0 16.7

5078 15.1 9.9 3.9 20.5 18.2 11.2 2.6 18.5

Male 2523 31.0 19.9 8.1 41.0 - - - -

Female 2412 - - - - 38.1 21.8 6.1 34.1

Male 18-29 yrs 334 74.2 18.2 7.0 0.7 - - - -

Male 30-39 yrs 505 42.8 29.7 21.8 5.7 - - - -

Male 40-49 yrs 605 31.3 26.7 9.9 32.1 - - - -

Male 50 yrs or older 1080 11.9 12.2 1.0 75.0 - - - -

Female 18-29 yrs 615 - - - - 74.0 19.7 6.0 0.3

Female 30-39 yrs 505 - - - - 45.8 32.1 17.1 5.0

Female 40-49 yrs 423 - - - - 31.7 31.0 5.4 31.8

Female 50 yrs or older 870 - - - - 11.3 12.7 - 76.0

Sex

Married Male

Unmarried

Female

Married Female

Sex & age

2014 survey total

2013 survey total

Unmarried

MaleSample

（％）

Officeworkers/

General(clerical)

Office

workers/General

(researchor

technical)

Officeworkers/

General(sales)

Officeworkers/

General(others)

Office

workers/Manager

class,company

directors

2014 survey total 4936 18.7 8.9 4.9 5.6 9.5 4.8 4.2 2.6 9.7 4.1 15.4 9.9 1.5

2013 survey total 5078 17.9 10.5 4.7 5.0 8.7 5.2 4.5 2.5 9.4 5.0 16.4 9.1 1.1

Sample

Office workers

Civilservants /

Educators

OtherSelf-

employedFreelance

Part-timers

StudentsFull-time

housewivesUnemployed

（％）

KitaKanto

4prefectures

KeihanshinOtherKinki

2014 survey total 4936 60.1 4.0 56.1 14.7 25.1 21.6 3.5

2013 survey total 5078 63.2 3.7 59.5 14.2 22.6 19.6 3.1

Sample

TokaiKantoTotal

KansaiTotal

Sample

Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sept. Oct. Nov. Dec.

Year-end &New

Year'stotal

GWtotal

Obontotal

2014 survey total 4936 5.0 5.1 7.1 5.0 5.5 6.3 7.2 10.4 11.6 10.5 11.1 15.3 8.6 3.1 2.6

2013 survey total 5078 4.1 5.0 6.3 4.0 5.3 6.7 7.9 12.3 10.7 10.7 10.6 16.3 8.0 2.2 3.1

0

5

10

15

20

2014 survey total

2013 survey total

（％）


2) Profile of the Respondents (2)

■Number of overseas trips thus far (Total/Single answer)

Once 2-3 times 4-6 times 7-9 times10 times or

moreNo ans.

●Legend

2014 survey total (n=4936) 15.2

2013 survey total (n=5078) 15.3

Sex Male (n=2523) 16.1

Female (n=2412) 14.2

Sex & age Male 18-29 yrs (n=334) 5.2

Male 30-39 yrs (n=505) 10.7

Male 40-49 yrs (n=605) 18.5

Male 50 yrs or older (n=1080) 20.8

Female 18-29 yrs (n=615) 7.1

Female 30-39 yrs (n=505) 13.1

Female 40-49 yrs (n=423) 19.2

Female 50 yrs or older (n=870) 17.5

Area of

residenceKanto (n=2969) 16.5

Kansai (n=1241) 13.3

Tokai (n=726) 13.2

Life

stageWorker (child 7 yrs and over) (n=1858) 16.9

Worker (child 2-6 yrs) (n=240) 13.9

Worker (child 1 yr and under) (n=109) 11.3

Worker (married, no children) (n=1023) 15.7

Worker (unmarried) (n=1504) 14.4

Unmarried male (n=782) 14.2

Unmarried female 20s/30s (n=686) 9.7

Unmarried female 40s and over (n=232) 22.0

Student (n=202) 6.4

Average

(times)

5.1％

5.1

5.9

4.3

21.3

8.3

3.1

1.6

10.9

3.3

1.8

1.4

4.6

6.2

5.6

1.5

4.4

8.4

6.5

6.7

9.5

8.8

1.5

18.7

11.5

11.6

12.3

10.6

31.5

16.8

8.9

6.3

22.7

8.0

5.8

6.0

10.0

12.2

16.8

7.8

13.2

21.6

11.3

13.0

17.1

15.8

4.9

28.9

15.5

17.8

15.2

15.8

22.8

21.5

14.1

10.5

23.5

18.4

8.6

12.2

14.6

17.2

16.2

14.0

18.9

20.3

14.1

16.6

16.0

22.4

4.7

21.6

10.5

10.2

9.2

11.8

7.2

11.8

8.6

8.9

14.7

11.9

8.3

11.3

9.4

13.4

9.6

10.4

11.4

7.9

11.6

9.9

7.7

13.3

6.7

9.3

57.4

55.4

57.3

57.5

17.2

41.5

65.4

72.7

28.1

58.3

75.5

69.0

61.5

51.0

51.9

66.4

52.2

41.8

56.5

53.8

49.6

39.7

82.3

21.5


■Overseas destinations ever visited (Total/Multiple answers)

（％）

ＴＯＴＡＬ

Sample

Europe UK France Germany Spain Italy

Other

nations in

west

Europe

Other

places in

Europe

Middle

East

or Africa

Turkey

Other

Middle

East or

Africa

USA

(excluding

Hawaii and

Alaska)

USA east USA westUSA

south

Canada or

AlaskaCanada Alaska

2014 survey total 4936 63.8 32.7 44.9 31.9 25.3 40.9 27.3 22.9 22.8 15.1 16.5 51.8 30.4 42.3 14.1 25.2 24.6 3.1

Male 2523 59.2 31.5 41.3 32.1 23.2 35 .7 26.0 22.6 22.3 14.2 16.4 52.0 31.9 44.3 15.5 23.7 22.9 3.6

Female 2412 68.5 34.1 48.8 31.7 27.4 46.2 28.6 23.2 23.4 16.0 16.5 51.6 28.8 40.2 12.6 26.8 26.3 2.5

Male 18-29 yrs 334 44 .2 16 .8 23 .3 14 .3 11 .7 18 .8 9 .8 8 .8 9 .3 4 .5 7 .2 29 .0 16 .0 21 .2 5 .7 10 .2 10 .2 0.7

Male 30-39 yrs 505 55 .7 25 .0 35 .7 23 .3 15 .0 26 .8 19 .3 16 .7 17 .5 10.2 12.3 43 .8 26.8 34 .7 8 .5 14 .5 13 .8 1.3

Male 40-49 yrs 605 52 .5 28.3 35 .4 26 .7 16 .3 29 .6 23.6 20.8 20.5 11.8 16.6 57.2 33.3 48.5 19.9 20.4 19.7 2.7

Male 50 yrs or older 1080 69.4 40.9 52.7 44.6 34.4 48.6 35.4 30.6 29.5 20.4 21.1 60.0 38.4 53.5 19.4 34.1 32.9 6.1

Female 18-29 yrs 615 55 .5 20 .5 32 .6 15 .7 14 .7 29 .8 14 .4 11 .3 14 .7 9 .3 9 .1 36 .6 19 .9 24 .5 7 .3 16 .2 16 .2 0.7

Female 30-39 yrs 505 69.5 31.6 47.0 27.7 23.6 44.8 27.4 18.9 22.2 13.8 16.2 47.3 27.4 34 .6 9.9 21.4 21.1 0.9

Female 40-49 yrs 423 71.7 41.9 55.2 33.9 31.5 53.6 32.0 27.7 23.0 14.6 17.8 64.5 39.0 53.6 21.6 32.8 31.7 4.0

Female 50 yrs or older 870 75.7 41.2 58.1 44.2 36.6 55.0 37.7 31.9 30.4 22.8 21.4 58.3 30.9 48.1 13.6 34.6 33.8 4.0

Kanto 2969 67.0 35.7 47.6 35.2 27.5 43.2 29.4 25.8 24.6 16.1 18.0 55.5 34.0 45.4 15.3 25.4 24.9 3.2

Kansai 1241 59.4 29.2 41.9 28.0 22.4 38.5 25.2 17 .5 20.8 14.1 14.6 46 .5 26.2 37.8 11.8 24.9 23.9 2.9

Tokai 726 58 .2 26 .6 39 .3 24 .9 20.9 35 .3 22 .2 20.2 19.0 12.8 13.4 45 .6 22 .8 37 .0 13.2 25.3 24.5 2.9

Worker (child 7 yrs and over) 1858 68.0 37.2 51.0 40.2 30.8 48.3 32.1 27.5 25.2 18.3 17.0 57.9 33.1 49.1 16.8 31.6 30.6 4.2

Worker (child 2-6 yrs) 240 53 .2 32.2 36 .7 25 .1 16 .6 34 .8 20 .0 15 .6 14 .6 7 .1 12.9 51.8 34.6 43.9 18.6 20.6 20.3 2.1

Worker (child 1 yr and under) 109 59.6 20 .2 36 .3 17 .7 18 .7 30 .0 19 .2 13 .1 16 .7 8 .5 11 .3 38 .8 24 .3 28 .2 11.3 16 .2 14 .6 2.0

Worker (married, no children) 1023 64.3 30.0 45.4 29.5 26.0 41.3 26.7 22.5 23.0 14.8 16.9 51.8 29.6 42.6 14.8 25.1 24.1 3.7

Worker (unmarried) 1504 62.3 31.3 41.4 27.3 21.8 35 .9 25.4 21.0 23.5 14.4 18.2 47.4 29.2 37 .2 10.8 20.4 20.2 1.7

Unmarried male 782 54 .9 28.4 35 .2 25 .8 18 .9 27 .9 22.6 20.0 20.7 12.8 16.3 45 .9 29.3 37.8 10.5 16 .2 16 .0 2.2

Unmarried female 20s/30s 686 61.8 26 .5 38 .3 20 .8 17 .9 33 .9 20 .5 14 .7 19.1 11.8 12.6 41 .0 21 .8 28 .1 8 .0 17 .9 17 .8 0.4

Unmarried female 40s and over 232 77.3 49.1 59.9 42.7 33.7 55.5 39.0 34.3 33.1 19.8 28.5 60.2 39.2 48.5 17.2 36.6 36.6 3.5

Student 202 48 .8 23 .1 27 .7 16 .9 10 .5 20 .2 12 .7 10 .1 8 .2 5 .1 3 .9 34 .6 15 .7 20 .6 6 .8 14 .6 14 .6 1.6

Sample

Central/

South

America

or

Caribbean

HawaiiHawaii

(Oahu)

Hawaii

(other

than

Oahu)

Guam or

SaipanGuam Saipan

South

Pacific

islands or

other

islands

China

(excluding

Hong

Kong and

Macau)

Shanghai Beijing

Other

China

(exc. Hong

Kong /

Macau)

Hong

Kong or

Macau

Hong

KongMacau Taiwan Korea

2014 survey total 4936 14.2 54.0 49.4 27.0 46.8 42.1 21.3 12.7 38.9 27.7 22.7 21.2 42.6 41.6 22.7 45.2 55.5

Male 2523 15.6 51.9 48.0 25.7 44.9 40.4 21.7 12.8 42.4 30.1 25.0 24.8 42.0 41.1 23.4 45.5 50 .5

Female 2412 12.8 56.3 50.9 28.3 48.8 43.8 20.9 12.7 35.3 25.1 20.3 17.5 43.2 42.1 22.0 44.9 60.6

Male 18-29 yrs 334 4 .0 30 .8 26 .5 13 .3 32 .3 28 .8 10 .8 5 .5 16 .5 9 .3 9 .5 5 .3 16 .2 15 .8 8 .0 24 .3 32 .8

Male 30-39 yrs 505 10.3 42 .0 36 .2 18 .2 39 .3 36 .0 15 .7 11.2 33 .7 21 .0 17 .3 16.5 33 .0 32 .0 17 .7 34 .3 42 .0

Male 40-49 yrs 605 16.5 56.5 52.0 26.0 56.2 50.7 29.6 17.1 44.1 32.5 25.0 26.2 47.0 46.5 25.8 44.9 51.1

Male 50 yrs or older 1080 21.1 60.5 58.0 32.9 45.1 40.4 23.6 13.3 53.5 39.5 33.3 33.9 51.4 50.2 29.5 57.5 59.6

Female 18-29 yrs 615 6 .1 37 .9 30 .3 15 .9 42.5 38.4 13 .6 7 .6 20 .4 13 .4 10 .8 8 .4 20 .2 18 .7 11 .4 31 .1 55.1

Female 30-39 yrs 505 11.5 53.0 48.4 20 .8 51.1 47.2 18.7 13.8 34.6 24.4 15 .7 16 .2 39.6 38.8 17 .1 48.7 64.8

Female 40-49 yrs 423 19.5 63.5 59.2 32.0 59.2 52.2 33.3 21.6 36.2 24.0 20.8 17.0 56.2 55.4 24.2 44.2 63.4

Female 50 yrs or older 870 14.9 67.6 62.8 39.7 46.8 41.7 21.4 11.3 45.9 34.3 29.5 25.0 55.3 54.0 31.2 52.7 60.8

Kanto 2969 16.6 56.0 51.2 28.5 49.1 43.9 23.8 13.9 39.7 27.8 23.4 22.1 44.1 43.0 23.7 46.1 54.6

Kansai 1241 11.1 52.2 47.6 26.1 43.3 39.4 15 .9 11.2 39.0 27.3 22.0 20.9 41.9 40.7 21.4 45.3 57.2

Tokai 726 9.4 49.3 45.2 22.2 43.5 39.3 20.5 10.5 35.7 27.8 20.9 18.3 38.0 37.5 20.8 41.4 56.1

Worker (child 7 yrs and over) 1858 16.3 65.1 61.0 34.2 49.0 44.2 23.5 11.9 46.0 33.4 29.7 26.8 50.4 49.4 27.2 50.6 55.9

Worker (child 2-6 yrs) 240 15.1 55.3 47.7 23.3 60.6 56.4 23.0 18.5 29 .3 18 .3 14 .3 16.6 39.1 39.1 13 .7 37 .4 53.2

Worker (child 1 yr and under) 109 15.6 60.9 55.1 24.5 60.4 55.9 21.2 12.0 32 .8 25.2 19.9 15 .7 32 .3 32 .3 13 .7 39 .5 46 .8

Worker (married, no children) 1023 14.2 55.5 52.8 27.5 49.7 44.2 25.3 20.1 36.7 26.4 18.9 18.9 41.7 40.4 23.1 43.6 54.4

Worker (unmarried) 1504 12.8 42 .5 36 .2 20 .6 41 .2 37 .1 17.2 8.7 36.1 24.9 19.7 18.6 38.5 37.3 20.9 44.3 59.4

Unmarried male 782 12.3 36 .5 31 .5 18 .3 36 .3 32 .3 17.2 8.5 37.9 26.2 20.2 21.2 36 .5 35 .5 20.9 41.1 49 .2

Unmarried female 20s/30s 686 8 .2 38 .1 31 .3 16 .3 40 .1 36 .0 12 .9 6 .6 27 .9 19 .3 14 .0 11 .9 27 .8 26 .7 14 .4 39 .3 59.7

Unmarried female 40s and over 232 20.4 61.0 55.5 33.1 51.7 46.5 23.6 13.7 42.1 28.2 27.0 23.2 57.6 56.1 29.6 51.5 72.1

Student 202 3 .4 25 .9 22 .8 11 .5 30 .2 25 .5 10 .2 6 .2 21 .3 13 .6 10 .4 10 .4 15 .8 15 .3 8 .3 21 .8 35 .1

Sample

Southeast

AsiaSingapore Phuket

Thai

beaches

(other

than

Phuket)

Bangkok

or other

Thai cities

Bali

Indonesian

beaches

(other

than Bali)

Indonesian

citiesMalaysia Philippines Vietnam Cambodia

Other

places in

Asia

Oceania Australia

New

Zealand or

other

Oceania

Long

distance

Medium

distance

Short

distance

2014 survey total 4936 64.8 38.6 11.9 8.8 31.5 21.9 4.2 8.9 23.4 11.9 20.4 13.6 12.6 39.5 35.6 12.2 78.9 85.5 87.1

Male 2523 63.6 37.3 12.3 10.2 32.9 19.4 4.1 9.4 24.4 14.1 19.8 13.4 14.0 38.3 34.4 12.4 77.4 85.0 85.8

Female 2412 66.1 40.0 11.5 7.2 30.0 24.5 4.3 8.5 22.4 9.6 21.0 13.8 11.2 40.7 36.9 11.9 80.5 85.9 88.5

Male 18-29 yrs 334 40 .2 16 .8 5 .2 3 .5 15 .8 7 .5 1.0 2 .3 9 .0 6 .5 8 .3 5 .3 5 .7 22 .5 20 .7 4 .0 60 .3 66 .2 69 .3

Male 30-39 yrs 505 54 .7 26 .2 10.5 10.5 27.5 16 .7 3.0 7.7 19.3 9.3 14 .5 9.2 10.5 32 .3 29 .2 9.5 72 .3 79 .7 79 .8

Male 40-49 yrs 605 68.3 38.8 17.4 13.2 36.8 23.9 4.5 7.9 28.3 17.1 18.6 12.6 15.7 41.2 37.6 11.0 77.5 88.7 89.7

Male 50 yrs or older 1080 72.5 48.1 12.5 10.5 38.4 21.9 5.4 13.2 29.3 17.0 26.5 18.3 17.3 44.3 39.2 17.1 85.0 91.3 91.4

Female 18-29 yrs 615 50 .2 22 .0 5 .0 3 .6 16 .4 14 .9 1.7 4.5 8 .8 7.3 11 .4 9.8 7 .6 29 .8 26 .7 6 .3 69 .5 73 .8 81 .8

Female 30-39 yrs 505 68.9 37.1 13.5 10.2 35.4 29.1 3.0 8.8 22.2 9.9 22.5 16.7 11.8 38.1 34.3 10.8 80.2 87.3 88.5

Female 40-49 yrs 423 73.0 49.9 18.6 10.4 34.7 33.1 5.3 9.4 29.4 11.7 22.9 11.0 12.0 46.4 42.6 13.3 86.6 90.2 93.9

Female 50 yrs or older 870 72.4 49.5 11.5 6.4 34.3 24.5 6.4 10.7 28.7 9.9 25.9 16.3 12.9 47.3 42.9 15.8 85.4 91.6 90.5

Kanto 2969 66.0 39.7 13.5 10.3 31.8 23.0 4.8 10.0 25.6 13.4 22.1 14.5 14.5 39.7 36.1 12.4 82.2 86.0 87.2

Kansai 1241 64.0 37.9 8.9 6.6 30.9 21.4 3.6 6.9 21.1 9.2 18.7 11.5 10.0 39.4 34.7 11.8 74.4 84.9 87.8

Tokai 726 61.5 35.3 10.3 6.0 31.1 18.3 2.8 8.0 18 .4 10.3 16.3 13.4 9.2 38.6 35.1 11.8 73 .3 84.1 85.6

Worker (child 7 yrs and over) 1858 69.6 44.4 11.3 7.4 34.6 21.6 4.8 10.1 25.2 12.3 22.3 14.8 11.3 44.4 40.0 14.6 83.9 90.9 89.8

Worker (child 2-6 yrs) 240 57 .7 34.9 14.4 11.0 23 .2 20.3 3.9 8.3 18.6 10.4 13 .8 7 .5 9.3 40.2 35.1 12.4 72 .0 84.8 91.0

Worker (child 1 yr and under) 109 59 .6 28 .2 13.7 7.7 27.8 31.7 5.0 11.3 17 .8 9.2 12 .9 8 .2 11.9 37.4 34.6 7.7 68 .8 86.2 84.3

Worker (married, no children) 1023 64.2 37.9 15.4 10.6 29.9 28.1 4.7 8.2 25.9 12.0 20.7 12.4 12.4 40.3 37.5 11.4 79.9 86.3 85.2

Worker (unmarried) 1504 63.8 36.0 10.9 9.5 32.7 19.2 3.5 8.8 22.2 12.6 20.9 15.4 15.7 34 .3 30 .5 10.8 75.2 81.5 87.1

Unmarried male 782 59 .8 33 .0 11.1 10.2 33.9 14 .7 2.7 8.2 23.4 14.7 19.3 14.0 16.7 30 .7 27 .3 10.2 71 .3 78 .5 83.2

Unmarried female 20s/30s 686 58 .6 29 .0 8.3 5.9 24 .8 18.7 1.8 6.5 15 .0 8.0 16.8 13.6 10.8 31 .6 28 .1 8.2 74.9 76 .4 83.6

Unmarried female 40s and over 232 75.3 52.0 11.9 12.5 36.0 28.5 9.0 13.1 30.5 13.4 28.5 16.6 19.2 49.4 43.9 16.6 83.4 89.2 94.5

Student 202 43 .6 18 .7 3 .9 3 .3 13 .4 10 .4 0.8 3 .3 11 .4 5 .7 9 .0 4 .6 6 .6 28 .4 25 .8 5 .7 69 .1 61 .6 68 .1

50.0 …Figures 5 or more points or higher than the 2014 survey total are shaded.

50 .0 …Figures 5 or more points or lower than the 2014 survey total are shaded.

Sex & age

Europe Middle East or Africa USA (excluding Hawaii and Alaska) Canada or Alaska

Sex

Southeast Asia Oceania

Area of

residence

Life

stage

Hawaii Guam or Saipan China (excluding Hong Kong and Macau) Hong Kong or Macau

Sex

Sex & age

Area of

residence

Life

stage

Sex

Sex & age

Area of

residence

Life

stage

11

Reference

Overseas Travel in 2013

12

1) Outline of the Survey

●Purpose

To get a picture of what travel abroad was in 2013.

●Respondents

Whose who were selected from INTAGE’s Intage Net Panel (the three regions of Kanto, Kansai, and

Tokai).

●Period

Mar 12 (Wed.) through Mar 17 (Mon.), 2014

●Method

Internet survey

●Sample Size

59,782 respondents (157,432 approached, 59,811 collected from for a collection rate of 38.0%)

† Of the 59,782 respondents included in this survey, only the 20,831 evenly collected on the basis of

gender and age were subjected to the following method of weight-back tabulation for displaying here

●Tabulation Method

The results of this survey were subjected to tabulation (weight-back tabulation) to conform to the gender

and age population breakdowns of the three areas as based on the 2010 National Census (Bureau of

Statistics Ministry of Internal Affairs and Communications).

The three areas covered were Kanto (Tokyo, Kanagawa, Chiba, Saitama, Gunma, Tochigi, Ibaraki

prefectures), Kansai (Osaka, Kyoto, Hyogo, Nara, Shiga, Wakayama prefectures), and Tokai (Gifu,

Shizuoka, Aichi, Mie prefectures).

Weighting

●Prior to the main part of this report, booking status, cost, degree of satisfaction (from

page 15 on), the results such as rate of overseas travel in 2013 are indicated from the

following survey results.

18-29 yrs 30-39 yrs 40-49 yrs 50 yrs+ 18-29 yrs 30-39 yrs 40-49 yrs 50 yrs+0.617 0.678 0.730 1.877 0.586 0.645 0.706 2.167

Male Female

13

2) Overseas Travel in 2013 (1)

■Overseas travel experienced in 2013 (Total/Single answer)

Went overseas Didn't go No ans.

●Legend



Sex Male (n=10162)

Female (n=10665)

Sex & age Male 18-29 yrs (n=1607)

Male 30-39 yrs (n=1753)

Male 40-49 yrs (n=1911)

Male 50 yrs or older (n=4891)

Female 18-29 yrs (n=1534)



Female 50 yrs or older (n=5610)

Area of

residenceKanto (n=11292)

Kansai (n=5843)

Tokai (n=3691)

15.4％

17.4

14.0

16.8

14.1

13.0

13.0

14.8

19.3

14.8

11.4

18.5

16.6

14.0

14.0

84.6

82.6

86.0

83.2

85.9

87.0

87.0

85.2

80.7

85.2

88.6

81.5

83.4

86.0

86.0

14

2) Overseas Travel in 2013 (2)

■Purpose of overseas travel in 2013 (2013 overseas travelers/Single answer)

Leisure BusinessVisit friends

or relatives

Study

abroad/

Training

Other No ans.

●Legend



Sex Male (n=1425)

Female (n=1790)

Sex & age Male 18-29 yrs (n=227)

Male 30-39 yrs (n=227)

Male 40-49 yrs (n=248)

Male 50 yrs or older (n=723)




Female 50 yrs or older (n=1036)

Area of

residenceKanto (n=1879)

Kansai (n=821)

Tokai (n=515)

† "Leisure" is the total of "Sightseeing," "Sports viewing," and "Hobbies/Sports," "Visit friends or relatives" is the total of

"Visit friends or relatives (stay of less than one year)" and "Visit friends or relatives (stay of one year or more)," and

"Study abroad / training" is the total of "Study abroad / training (stay of less than one year)" and "Study abroad / training (stay of one year or more)."

78.7％

77.8

70.5

85.1

73.9

67.8

63.5

72.7

83.1

86.0

85.9

85.4

79.3

77.3

78.4

10.6

10.8

20.3

2.8

11.1

23.6

29.4

19.0

3.0

3.4

2.7

2.7

9.8

10.7

13.1

5.9

6.0

4.9

6.8

4.3

3.3

5.0

5.5

4.0

5.5

8.7

7.5

6.1

6.4

4.7

1.4

1.9

1.3

1.5

6.5

1.5

0.3

-

6.9

0.5

0.3

0.4

1.5

1.5

1.0

3.4

3.4

3.0

3.7

4.1

3.9

1.8

2.9

3.0

4.7

2.3

4.0

3.3

4.0

2.9

15

Outline of Overseas Travel in 2013

Chapter 1

Part 1

Trends in Overseas Travel Booking in 2013

16

1. Number of Overseas Trips in 2013

■Number of overseas trips in 2013 (Total/Single answer)

Once 2 times 3 times 4 times5 times or

moreNo ans.

●Legend

2014 survey total (n=4936) 1.7


Sex Male (n=2523) 1.7

Female (n=2412) 1.6

Sex & age Male 18-29 yrs (n=334) 1.5

Male 30-39 yrs (n=505) 1.6

Male 40-49 yrs (n=605) 1.8


Female 18-29 yrs (n=615) 1.5

Female 30-39 yrs (n=505) 1.6

Female 40-49 yrs (n=423) 1.6


Area of


Kansai (n=1241) 1.6

Tokai (n=726) 1.6

Life









Student (n=202) 1.6

Average

(times)

64.2％

62.9

64.2

64.1

74.3

66.8

62.8

60.6

69.5

65.6

68.6

57.2

62.2

67.6

66.5

63.6

75.9

73.0

65.1

61.1

60.0

63.4

64.5

68.4

21.5

22.5

20.9

22.2

16.2

19.8

22.1

22.2

19.2

22.5

19.5

25.4

22.4

19.9

20.7

22.3

12.2

17.4

22.0

22.1

21.2

23.2

20.3

21.1

8.2

7.9

8.0

8.4

5.2

7.2

6.9

9.9

6.5

7.2

6.9

11.3

9.0

6.9

7.2

8.2

6.0

3.9

7.9

9.6

10.6

7.6

8.1

4.1

3.1

3.3

3.4

2.8

1.8

3.3

3.2

4.1

1.8

1.9

2.2

4.2

3.1

3.3

2.7

3.4

3.6

2.8

2.4

3.3

3.7

2.3

4.4

2.6

3.0

3.4

3.4

2.5

2.5

2.8

4.8

3.1

3.0

2.8

2.7

1.9

3.2

2.3

2.9

2.5

2.2

2.9

2.4

3.9

4.6

3.6

2.6

3.9

17

2. Destinations in 2013 (1)

■Destinations in 2013 (Total/Multiple answers)

（％）2013

destination

2012

destination

2011

destination

2010

destination

(n=4,936) (n=5,078) (n=5,076) (n=5,094)

UK 4.2 4.2 ― 4.8 4.0France 7.5 7.5 ― 7.4 6.8Germany 4.6 4.7 ▲ 0.1 4.7 3.9Spain 3.5 2.9 0.6 3.1 3.3Italy 5.7 5.8 ▲ 0.1 5.8 6.0Other nations in west Europe 5.6 6.3 ▲ 0.7 5.1 5.4Greece 0.5 0.5 ― 0.6 0.6Countries of eastern Europe 3.1 2.6 0.5 2.8 2.8Countries of northern Europe 1.9 1.2 0.7 1.6 1.5Turkey 2.2 2.9 ▲ 0.7 2.4 2.3Morocco 0.6 0.6 ― 0.3 0.8Egypt 0.5 0.7 ▲ 0.2 0.5 1.6Dubai 0.8 0.9 ▲ 0.1 0.5 0.5Kenya 0.2 0.2 ― 0.1 0.2Other Middle East or Africa 1.1 1.9 ▲ 0.8 1.1 1.7USA east 3.6 4.1 ▲ 0.5 3.7 4.0USA west 5.6 5.5 0.1 6.2 5.5USA south 1.3 1.4 ▲ 0.1 1.1 1.0Canada 1.9 2.0 ▲ 0.1 2.4 2.1Alaska 0.1 0.4 ▲ 0.3 0.2 0.2Mexico 0.6 0.6 ― 0.5 0.7Jamaica 0.1 0.1 ― ― 0.1Caribbean islands 0.4 0.3 0.1 0.3 0.4Other Central/South America 1.3 1.1 0.2 1.1 1.0Hawaii (Oahu) 12.7 13.5 ▲ 0.8 11.8 11.7Hawaii (other than Oahu) 3.7 4.2 ▲ 0.5 3.7 3.0Guam 7.7 8.4 ▲ 0.7 8.2 8.4Saipan 1.4 1.7 ▲ 0.3 2.1 2.3Palau 0.5 0.6 ▲ 0.1 0.5 0.4Other Micronesia 0.1 0.2 ▲ 0.1 0.3 0.2Fiji 0.1 0.1 ― 0.1 0.2Taihiti 0.3 0.2 0.1 0.3 0.1New Caledonia 0.2 0.4 ▲ 0.2 0.4 0.3Maldives 0.6 0.4 0.2 0.5 0.6Other Islands in South Pacific of Indian Ocean 0.2 0.3 ▲ 0.1 0.1 0.2Shanghai 2.5 4.3 ▲ 1.8 5.1 7.0Beijing 0.7 2.7 ▲ 2.0 3.7 3.7Other China 1.9 3.4 ▲ 1.5 4.4 4.8Hong Kong 5.0 6.9 ▲ 1.9 6.9 7.1Macau 2.1 3.0 ▲ 0.9 3.0 3.4Taiwan 12.8 12.1 0.7 11.5 10.8Korea 15.4 20.3 ▲ 4.9 23.6 20.8Singapore 5.4 4.8 0.6 4.5 3.4Phuket 1.2 1.4 ▲ 0.2 1.3 1.0Thai beaches (other than Phuket) 1.4 1.8 ▲ 0.4 1.5 1.2Thailand (other than beach resorts) 6.6 6.6 ― 5.6 5.0Bali 3.2 2.9 0.3 2.6 2.6Indonesian beaches (other than Bali) 0.3 0.4 ▲ 0.1 0.4 0.4Indonesia (other than beach resorts) 0.7 0.7 ― 0.7 0.5Malaysian beaches 0.9 1.0 ▲ 0.1 1.1 1.0Malaysia (other than beach resorts) 2.1 2.1 ― 2.2 1.3Cebu Island 0.8 0.9 ▲ 0.1 1.0 1.0Philippine beaches (other than Cebu Island) 0.5 0.6 ▲ 0.1 0.5 0.4Philippines (other than beach resorts) 0.8 0.9 ▲ 0.1 1.0 0.8Vietnam cities (Ho Chi Minh, Hanoi) 4.0Vietnam beaches 0.4Vietnam (other than cities and beach resorts) 0.6Cambodia 2.2 1.7 0.5 1.6 1.5India 0.9 1.2 ▲ 0.3 0.9 1.2Sri Lanka 0.5 * * * * *Other places in Asia 1.3 1.6 ▲ 0.3 1.6 1.3Australia 3.1 3.8 ▲ 0.7 3.8 4.0New Zealand 1.2 0.9 0.3 1.2 1.0OtherOceania 0.1 0.1 ― 0.2 0.1

Europe/total 26.5 24.5 2.0 23.6 23.4Middle East or Africa/total 4.7 6.2 ▲ 1.5 4.1 5.9USA (exc. Hawaii and Alaska)/total 9.4 9.6 ▲ 0.2 9.7 9.3Canada or Alaska/total 2.0 2.3 ▲ 0.3 2.5 2.2Central/South America or Caribbean/total 2.0 1.9 0.1 1.8 1.8Hawaii/total 14.4 15.3 ▲ 0.9 13.5 12.9Guam or Saipan/total 8.8 9.5 ▲ 0.7 9.8 10.2South Pacific islands or other islands/total 1.8 1.9 ▲ 0.1 1.9 1.7China (ex. Hong Kong / Macau)/total 4.4 8.8 ▲ 4.4 10.8 13.1Hong Kong or Macau/total 5.7 7.5 ▲ 1.8 7.4 7.9Southeast Asia/total 23.6 21.8 1.8 19.2 17.4Other places in Asia/total 2.6 2.7 ▲ 0.1 2.6 2.5Oceania/total 4.2 4.5 ▲ 0.3 4.9 4.9Long distance/total 39.5 38.3 1.2 35.9 36.6Medium distance/total 41.0 39.8 1.2 35.8 34.0Short distance/total 42.2 49.0 ▲ 6.8 52.4 53.7

† "*":No applicable data

† "Vietnam cities (Ho Chi Minh, Hanoi)," "Vietnam beaches," and "Vietnam (other than cities and beach resorts)" were asked about as "Vietnam" in surveys 2013 and prior.

† There is no applicable data on "Sri Lanka" because it was not asked about in the last survey (2013) and those prior.

† "Mongolia" was asked about in the last survey (2013) but not this time, so applicable respondents are those who answered "Other places in Asia."

4.2 * * 3.3 3.3

Oceania

Guam or

Saipan

South Pacificislands or other

islands

Other places in

Asia

Southeast Asia

China (excluding

Hong Kong andMacau)

Hong Kong or

Macau

increase

/decrease

2012→2013

Hawaii

USA (excludingHawaii and

Alaska)Canada or

Alaska

Europe

Middle East

or Africa

Central/SouthAmerica orCaribbean

0 5 10 15 20 25 30 35 40 45 50 55

2013

destination

2012

destination

18


■Destinations in 2013: by demographic (Total/Multiple answers)

（％）

ＴＯＴＡＬ

Sample


Other

nations in

west

Europe

Other

places in

Europe

Middle

East

or Africa

Turkey

Other

Middle

East or

Africa

USA

(excluding

Hawaii and

Alaska)


south

Canada or

AlaskaCanada Alaska

2014 survey total 4936 26.5 4.2 7.5 4.6 3.5 5.7 5.6 5.1 4.7 2.2 2.9 9.4 3.6 5.6 1.3 2.0 1.9 0.1

2013 survey total 5078 24.5 4.2 7.5 4.7 2.9 5.8 6.3 4.1 6.2 2.9 3.7 9.6 4.1 5.5 1.4 2.3 2.0 0.4

Male 2523 24.3 3.6 7.3 4.5 2.9 5.2 5.1 4.9 4.7 2.2 2.9 9.4 3.7 5.8 1.0 1.8 1.7 0.1

Female 2412 28.8 4.8 7.8 4.6 4.1 6.2 6.0 5.4 4.8 2.1 2.8 9.4 3.5 5.5 1.5 2.2 2.2 0.1

Male 18-29 yrs 334 24.2 6.5 9.0 4.2 3.0 7.0 3.0 2.7 2.7 0.8 2.0 11.5 5.3 6.5 1.5 1.8 1.7 0.2

Male 30-39 yrs 505 20 .7 4.5 7.0 4.8 1.8 4.2 3.2 3.3 3.8 1.8 2.3 9.7 4.7 4.8 1.0 1.8 1.7 0.3

Male 40-49 yrs 605 17 .3 3.1 5.3 3.6 1.5 4.4 3.2 3.4 3.4 1.5 2.4 8.9 3.7 5.3 0.8 1.3 1.3 ―

Male 50 yrs or older 1080 30.0 2.6 7.9 4.9 4.3 5.6 7.7 7.1 6.4 3.1 3.8 8.9 2.6 6.3 1.0 2.0 2.0 ―

Female 18-29 yrs 615 26.3 6.0 8.9 3.8 3.5 7.5 4.6 4.1 2.5 1.8 1.0 12.6 5.0 6.8 2.6 1.8 1.8 ―

Female 30-39 yrs 505 26.1 3.3 6.8 4.7 4.6 5.7 3.9 4.1 5.0 1.1 4.2 7.2 2.7 4.4 0.8 1.4 1.3 0.2

Female 40-49 yrs 423 20 .2 3.7 5.6 2.6 3.0 3.8 4.2 3.8 4.5 2.6 2.1 8.0 2.7 5.1 0.6 1.9 1.8 0.2

Female 50 yrs or older 870 36.4 5.4 8.5 6.2 4.8 6.8 9.1 7.8 6.4 2.8 3.7 9.1 3.4 5.4 1.6 3.1 3.1 ―

Kanto 2969 27.8 4.7 7.4 5.1 3.6 6.5 5.5 5.5 5.6 2.5 3.5 10.6 3.8 7.0 1.2 1.9 1.8 0.1

Kansai 1241 24.6 3.5 8.1 3.9 3.8 4.0 5.8 4.7 3.5 1.6 2.4 7.4 3.2 3.5 1.3 2.3 2.1 0.1

Tokai 726 24.6 3.4 6.9 3.6 2.6 5.2 5.3 4.3 3.0 1.8 1.3 7.9 3.4 3.9 1.4 1.9 1.9 ―

Worker (child 7 yrs and over) 1858 29.6 3.6 7.5 5.1 3.9 5.7 7.2 6.2 5.4 2.8 2.9 8.8 3.0 5.2 1.1 2.2 2.2 ―

Worker (child 2-6 yrs) 240 13 .4 4.1 5.2 3.7 1.7 2.5 1.4 2.5 2.8 1.2 2.0 7.7 2.5 5.7 1.9 1.4 1.4 ―

Worker (child 1 yr and under) 109 14 .9 1.5 4.1 3.6 2.2 3.4 2.9 1.2 1.5 0.8 0.7 7.9 2.9 2.8 3.0 2.3 1.5 0.8

Worker (married, no children) 1023 27.4 3.7 9.2 3.3 3.9 7.8 5.1 5.1 4.4 2.4 2.4 8.7 2.8 5.5 1.3 1.7 1.6 0.1

Worker (unmarried) 1504 25.2 4.8 6.8 4.9 3.1 5.1 5.0 4.8 5.1 1.5 3.9 10.1 4.8 5.9 1.1 1.8 1.7 0.1

Unmarried male 782 22.5 5.3 6.3 4.6 2.7 4.3 4.1 3.7 5.2 1.6 4.0 11.1 5.6 6.6 1.1 2.0 1.9 0.2

Unmarried female 20s/30s 686 27.0 5.5 7.8 4.8 4.0 6.3 4.8 4.6 3.7 1.5 2.5 11.8 5.2 6.5 1.3 2.2 2.1 0.1

Unmarried female 40s and over 232 29.1 4.9 7.0 6.1 2.3 3.5 7.3 7.3 5.8 1.2 4.6 7.6 2.3 5.2 1.2 1.7 1.7 ―

Student 202 25.2 9.6 8.9 5.2 3.8 4.7 3.1 2.3 2.1 1.6 0.6 16.5 6.1 9.4 2.1 3.9 3.6 0.3

Sample

Central/

South

America

or

Caribbean

HawaiiHawaii

(Oahu)

Hawaii

(other

than

Oahu)

Guam or

SaipanGuam Saipan

South

Pacific

islands or

other

islands

China

(excluding

Hong

Kong and

Macau)

Shanghai Beijing

Other

China

(exc. Hong

Kong /

Macau)

Hong

Kong or

Macau

Hong


2014 survey total 4936 2.0 14.4 12.7 3.7 8.8 7.7 1.4 1.8 4.4 2.5 0.7 1.9 5.7 5.0 2.1 12.8 15.4

2013 survey total 5078 1.9 15.3 13.5 4.2 9.5 8.4 1.7 1.9 8.8 4.3 2.7 3.4 7.5 6.9 3.0 12.1 20.3

Male 2523 2.3 14.7 13.0 3.9 9.8 8.6 1.5 1.8 5.7 3.2 0.9 2.5 6.0 5.3 2.3 13.5 12.1

Female 2412 1.7 14.1 12.5 3.5 7.7 6.7 1.2 1.7 3.2 1.8 0.5 1.3 5.4 4.7 2.0 12.1 18.8

Male 18-29 yrs 334 1.2 14.7 12.7 4.0 10.7 10.0 1.0 1.7 3.7 1.3 1.5 1.5 4.8 4.5 2.0 11.8 12.2

Male 30-39 yrs 505 2.8 14.7 11.7 4.5 12.8 11.5 1.3 2.8 5.2 3.7 0.8 1.5 7.8 7.0 2.8 13.0 11.5

Male 40-49 yrs 605 0.8 15.8 14.4 3.7 13.9 11.5 2.6 1.9 6.9 4.4 1.3 3.6 8.6 7.4 3.2 12.1 13.9

Male 50 yrs or older 1080 3.3 14.2 13.0 3.6 5.9 5.3 1.2 1.3 5.8 2.8 0.5 2.8 4.1 3.6 1.6 15.0 11.4

Female 18-29 yrs 615 2.3 11.4 9.4 3.1 9.9 8.9 1.0 2.2 2.5 1.7 0.8 0.7 5.8 4.8 3.0 11.9 19.7

Female 30-39 yrs 505 1.3 17.9 16.4 3.3 11.0 9.6 1.7 2.4 3.1 2.4 0.2 1.1 4.6 3.9 1.1 12.4 16.4

Female 40-49 yrs 423 1.8 15.2 14.2 2.1 9.0 6.9 2.4 1.6 2.7 1.8 0.2 1.1 6.4 5.9 1.4 11.8 21.0

Female 50 yrs or older 870 1.4 13.3 11.5 4.5 3 .7 3.4 0.5 1.1 3.9 1.7 0.6 1.9 5.1 4.5 2.0 12.1 18.6

Kanto 2969 2.2 15.8 13.9 4.1 8.9 7.5 1.6 2.0 4.7 2.8 0.7 2.0 5.4 4.7 1.8 13.4 14.1

Kansai 1241 1.9 11.8 10.7 3.2 8.0 7.4 0.8 1.5 4.1 1.7 0.6 2.1 5.6 5.1 2.0 13.0 18.0

Tokai 726 1.5 13.3 11.7 2.7 9.9 9.0 1.2 1.2 3.8 2.6 0.8 1.4 7.2 6.3 3.8 10.1 16.0


Worker (child 2-6 yrs) 240 1.8 22.2 20.2 2.7 25.0 21.9 3.1 1.8 3.5 1.9 1.1 1.6 6.2 5.8 1.8 10.6 12.0

Worker (child 1 yr and under) 109 ― 25.1 23.1 4.3 21.3 20.6 1.2 4.0 1.5 0.7 0.7 ― 4.8 4.8 0.8 11.2 11.9


Worker (unmarried) 1504 2.2 11.0 9.1 2.9 6.5 5.6 0.9 1.2 4.0 2.5 0.5 1.8 6.8 5.8 3.0 14.5 20.3

Unmarried male 782 2.3 9.8 7 .5 3.0 7.3 6.4 0.9 1.3 6.1 3.6 1.0 3.0 8.6 7.4 3.9 15.6 16.0

Unmarried female 20s/30s 686 2.1 9.7 8.0 2.9 7.6 6.5 1.2 1.3 3.0 2.1 0.6 0.9 6.0 4.9 2.3 13.7 22.3

Unmarried female 40s and over 232 1.5 14.2 14.2 1.5 2 .0 1 .5 0.6 0.6 1.7 0.9 0.3 0.6 2.9 2.9 1.5 11.9 26.2

Student 202 0.8 5 .8 4 .7 1.6 8.3 7.1 1.3 1.0 5.7 3.1 2.3 1.8 5.7 5.2 1.8 12.8 18.2

Sample

Southeast


Thai

beaches

(other

than

Phuket)

Bangkok

or other

Thai cities

Bali

Indonesian

beaches

(other

than Bali)

Indonesian


Other

places in

Asia

Oceania Australia

New

Zealand or

other

Oceania

Long

distance

Medium

distance

Short

distance

2014 survey total 4936 23.6 5.4 1.2 1.4 6.6 3.2 0.3 0.7 2.8 1.7 4.4 2.2 2.6 4.2 3.1 1.2 39.5 41.0 42.2

2013 survey total 5078 21.8 4.8 1.4 1.8 6.6 2.9 0.4 0.7 2.9 2.1 4.2 1.7 2.7 4.5 3.8 1.0 38.3 39.8 49.0

Male 2523 25.5 5.6 1.3 1.8 7.7 2.7 0.3 0.7 3.5 2.3 4.7 2.5 2.9 4.6 3.4 1.3 37.0 43.2 42.6

Female 2412 21.6 5.2 1.1 0.9 5.5 3.7 0.4 0.7 2.1 1.1 4.1 1.8 2.2 3.7 2.7 1.1 42.0 38.8 41.8

Male 18-29 yrs 334 20.7 5.7 1.2 0.8 6.2 1.5 ― 0.3 1.8 2.0 2.3 1.5 2.3 5.2 4.2 1.0 36.5 39.5 38.8

Male 30-39 yrs 505 23.7 7.0 1.3 1.8 7.5 2.8 0.3 0.8 3.3 1.7 3.3 1.5 1.7 4.0 3.5 0.7 33 .5 41.8 45.5

Male 40-49 yrs 605 28.6 6.6 2.1 2.4 9.7 3.6 ― 0.2 4.0 3.2 3.4 1.9 2.4 5.2 4.4 0.8 28 .1 47.0 48.0

Male 50 yrs or older 1080 26.2 4.4 1.0 1.8 7.1 2.5 0.5 1.0 3.8 2.1 6.9 3.6 4.0 4.4 2.6 2.0 43.8 42.8 39.4

Female 18-29 yrs 615 20.2 5.5 1.3 1.2 5.1 3.3 0.5 0.7 1.3 1.7 2.8 1.2 2.2 4.6 3.6 1.2 40.6 35 .9 43.0

Female 30-39 yrs 505 22.6 5.8 1.3 1.3 5.8 3.3 0.3 1.1 1.9 1.3 3.3 2.5 2.7 2.7 2.2 0.6 38.1 43.2 42.1

Female 40-49 yrs 423 21.9 4.3 1.4 1.3 5.6 4.3 0.5 1.0 2.2 1.4 4.8 1.1 1.8 2.4 1.9 0.5 32 .6 39.2 46.9

Female 50 yrs or older 870 21.7 5.0 0.8 0.3 5.4 3.9 0.3 0.5 2.6 0.5 5.1 2.2 2.2 4.3 2.6 1.7 49.9 38.0 38.3

Kanto 2969 23.1 5.3 1.1 1.4 6.2 3.2 0.5 0.7 3.0 1.8 4.4 2.3 2.8 3.7 2.6 1.2 42.1 41.5 41.7

Kansai 1241 23.3 5.1 0.9 1.1 6.2 3.3 0.1 0.8 2.7 1.2 4.7 1.4 2.7 5.0 3.8 1.2 35.4 39.7 43.2

Tokai 726 26.2 6.1 2.2 1.9 8.7 3.0 0.2 0.6 2.1 2.0 3.9 3.1 1.5 4.6 3.5 1.3 35.6 41.6 42.6

Worker (child 7 yrs and over) 1858 23.0 5.1 0.9 1.1 6.1 2.9 0.1 0.7 3.1 1.0 5.4 2.6 2.1 4.5 3.1 1.5 42.8 40.1 39.2

Worker (child 2-6 yrs) 240 18 .0 5.0 2.5 1.1 3.6 3.4 0.4 1.2 1.6 1.8 1.0 1.0 1.2 4.0 2.7 2.1 21 .9 42.3 53.1

Worker (child 1 yr and under) 109 13 .0 3.5 ― ― 3.5 4.2 0.9 ― ― 1.7 ― ― 2.0 4.3 3.4 0.9 24 .3 46.0 50.0

Worker (married, no children) 1023 24.4 5.1 1.7 1.3 5.0 5.4 0.8 0.8 2.9 1.9 4.5 1.7 2.0 3.3 3.0 0.3 40.1 44.9 39.0

Worker (unmarried) 1504 25.5 6.2 1.4 1.9 9.1 1.8 0.3 0.7 2.9 2.6 4.1 2.4 3.7 4.2 2.9 1.4 38.4 40.1 45.7

Unmarried male 782 30.2 7.2 1.4 2.8 12.1 1.5 0.3 0.6 4.0 3.6 4.9 2.7 4.2 4.8 3.4 1.6 35.9 43.1 46.2

Unmarried female 20s/30s 686 22.0 5.6 1.4 1.0 6.1 2.7 0.1 0.5 1.8 1.5 3.3 2.0 2.9 4.1 3.1 1.0 41.7 36.1 45.6

Unmarried female 40s and over 232 17 .7 3.8 0.6 0.9 5.2 1.5 0.3 1.2 2.0 1.2 4.4 1.2 3.2 3.8 2.3 1.5 41.0 35 .8 42.2

Student 202 23.1 5.5 0.3 1.3 5.9 3.3 ― 0.5 2.6 0.8 4.4 0.8 2.5 5.5 4.8 0.8 43.0 33 .2 43.2



Oceania

Area of

residence

Life

stage

Sex & age

Sex

Southeast Asia

Sex

Life

stage

Life

stage

Area of

residence

Area of

residence

Sex

Sex & age

Sex & age

Canada or Alaska

Guam or Saipan

Europe USA (excluding Hawaii and Alaska)

Hong Kong or Macau

Middle East or Africa

Hawaii China (excluding Hong Kong and Macau)

19


■Destinations in 2013: by last destination (Total/Multiple answers) （％）

ＴＯＴＡＬ

Sample


Other

nations in

west

Europe

Other

places in

Europe

Middle

East

or Africa

Turkey

Other

Middle

East or

Africa

USA

(excluding

Hawaii and

Alaska)


south

Canada or

AlaskaCanada Alaska

2014 survey total 4936 26.5 4.2 7.5 4.6 3.5 5.7 5.6 5.1 4.7 2.2 2.9 9.4 3.6 5.6 1.3 2.0 1.9 0.1

2013 survey total 5078 24.5 4.2 7.5 4.7 2.9 5.8 6.3 4.1 6.2 2.9 3.7 9.6 4.1 5.5 1.4 2.3 2.0 0.4

UK 148 100.0 100.0 15.3 7.6 5.4 3.9 3.8 5.9 5.4 3.3 3.3 8.6 6.3 3.9 0.4 1.4 1.4 ―

France 269 100.0 10.1 100.0 12.3 8.3 13.6 11.8 3.1 3.5 2.0 2.8 3 .9 1.2 2.5 0.4 0.9 0.9 ―

Germany 145 100.0 8.8 21.0 100.0 5.6 10.1 20.2 12.6 6.2 2.0 4.2 2 .9 0.4 2.9 1.1 0.4 0.4 ―

Spain 113 100.0 6.2 17.6 7.3 100.0 11.2 7.7 3.1 6.3 2.5 6.3 4 .1 3.2 0.9 ― 0.7 0.7 ―

Italy 195 100.0 5.2 19.1 7.7 6.8 100.0 11.5 6.6 5.0 1.9 4.0 4 .1 1.4 2.7 0.8 1.4 1.4 ―

Other nations in west Europe 182 100.0 4.5 18.4 15.8 3.6 7.5 100.0 5.6 8.6 3.3 6.9 1 .8 1.3 0 .5 ― 0.6 0.6 ―

Other places in Europe 181 100.0 3.4 7.9 11.2 5.2 9.5 11.9 100.0 6.2 4.3 4.3 3 .0 0.6 2.0 0.4 ― ― ―

Turkey 62 21 .2 2.7 3.8 8.2 3.8 4.9 1.4 9.5 100.0 100.0 8.8 3 .0 ― 3.0 ― ― ― ―

Other Middle East or Africa 64 30.5 3.7 9.6 11.5 12.5 10.4 5.5 9.2 100.0 6.0 100.0 4.7 4.7 2.1 ― ― ― ―

USA east 120 20 .5 5.4 4.4 4.5 3.2 3.7 6.8 1.7 4.2 1.1 3.1 100.0 100.0 8.9 5.9 7.2 7.2 ―

USA west 178 7 .2 0.3 1 .5 2.4 0.6 2.6 1.0 0.6 2.8 ― 2.8 100.0 7.7 100.0 4.1 4.7 4.7 ―

USA south 43 6 .1 ― 2 .0 4.1 ― ― ― ― 4.1 ― 4.1 100.0 14.6 28.4 100.0 2.0 2.0 2.0

Canada 59 5 .9 1.7 ― ― 4.1 ― 3.0 ― 4.5 ― 4.5 20.5 9.6 10.9 ― 100.0 100.0 ―

Central/South America or Caribbean 60 14 .0 3.5 1 .4 2.8 3.0 3.0 ― 4.7 4.1 ― 4.1 20.2 8.1 16.8 4.8 5.3 5.3 1.4

Hawaii (Oahu) 501 6 .6 1.0 2.8 0.9 0.9 1.6 1.2 0.9 1.0 0.3 0.7 4 .1 1.3 2.7 0.1 ― ― ―

Hawaii (other than Oahu) 130 6 .8 3.0 0 .6 0.6 1.7 2.3 1.7 1.0 1.9 1.9 ― 5.4 1.4 3.2 0.8 1.1 1.1 ―

Guam 287 2 .4 0.3 0 .7 ― ― 0 .4 0 .6 0.9 0.6 ― 0.6 1 .0 0.3 0.7 ― ― ― ―

Saipan 47 ― ― ― ― ― ― ― ― 2.9 ― 2.9 ― ― ― ― ― ― ―

South Pacific islands or other islands 65 9 .1 2.7 ― 2.7 ― 0.9 5.5 5.5 13.0 2.7 10.3 2 .7 ― 2.7 ― ― ― ―

Shanghai 71 7 .6 6.1 1 .1 ― ― ― ― 1.4 3.7 1.2 3.7 7.9 2.4 5.6 ― 1.1 1.1 ―

Beijing 19 ― ― ― ― ― ― ― ― ― ― ― 5.2 ― ― 5.2 ― ― ―

Other China (exc. Hong Kong / Macau) 46 14 .6 2.9 2.9 3.9 ― 3.9 ― 7.7 2.1 ― 2.1 2 .9 ― 2.9 ― 1.7 1.7 ―

Hong Kong 137 6 .5 1.5 2.6 0.7 1.1 2.1 0.7 1.2 3.7 1.8 3.0 2 .9 0.4 1.5 1.0 1.7 1.7 ―

Macau 53 6 .0 2.6 3.4 1.9 ― 1.9 1.9 1.9 3.4 3.4 1.6 2 .6 ― 2.6 ― ― ― ―

Taiwan 448 6 .8 0.3 1 .3 2.0 1.2 1.7 1.1 1.8 1.8 1.1 0.7 2 .7 1.0 1.5 0.2 0.3 0.3 ―

Korea 549 5 .6 0.8 2 .1 1.4 0.8 2.0 0.9 1.2 2.1 0.7 1.4 1 .9 0.8 1.3 ― 0.3 0.3 ―

Singapore 180 5 .4 1.6 2 .1 ― 0.5 1.0 ― 0.7 1.7 ― 1.7 6.0 1.0 5.5 2.0 1.2 0.7 0.5

Phuket 38 2 .6 ― 2.6 2.6 ― ― 2.6 ― 2.1 2.1 ― ― ― ― ― ― ― ―

Thai beaches (other than Phuket) 46 7 .3 ― 1 .8 5.8 2.1 1.5 2.1 ― 3.2 1.5 1.7 3 .7 2.2 3.7 2.2 ― ― ―

Bangkok or other Thai cities 233 7 .2 2.1 1 .4 2.5 ― 1.1 2.7 0.4 1.8 ― 1.8 3 .6 2.0 1.2 1.2 1.7 1.7 ―

Bali 102 10 .5 1.0 4.2 2.5 0.8 5.5 0.8 ― 1.7 ― 1.7 1 .8 1.8 0.8 ― ― ― ―

Indonesian cities 18 9.8 ― 9.8 ― ― 9.8 ― ― 9.8 ― 9.8 4.4 4.4 4.4 ― ― ― ―

Malaysia 84 9 .7 1.7 0 .7 1.6 2.6 1.3 1.6 4.2 ― ― ― 3 .6 2.4 2.8 ― 1.2 1.2 ―

Philippines 53 10 .2 1.9 5.7 3.4 ― 1.1 1.9 1.9 4.9 3.4 1.5 1 .9 1.9 1.9 ― 1.9 1.9 ―

Vietnam 138 5 .0 0.7 1 .8 ― 0.5 0 .5 2.0 0.5 2.2 1.6 1.3 3 .4 3.0 0 .4 0.5 1.3 1.3 ―

Cambodia 70 9 .4 1.2 1 .2 3.4 2.6 2.7 3.3 2.9 0.8 ― 0.8 8.9 3.3 5.6 ― 2.5 2.5 ―

Other places in Asia 85 12 .3 ― 2 .1 1.6 ― 1.1 5.7 5.5 10.8 4.0 8.9 3 .0 2.2 0.8 ― ― ― ―

Australia 102 2 .0 1.0 1 .0 1.0 1.0 1.0 ― 2.0 2.7 1.0 2.7 5.4 3.1 3.3 1.0 1.8 1.8 ―

New Zealand or other Oceania 39 4 .5 ― ― ― ― ― 4.5 4.5 12.5 4.5 8.0 4.5 ― 4.5 ― 4.5 4.5 ―

Sample

Central/

South

America

or

Caribbean

HawaiiHawaii

(Oahu)

Hawaii

(other

than

Oahu)

Guam or

SaipanGuam Saipan

South

Pacific

islands or

other

islands

China

(excluding

Hong

Kong and

Macau)

Shanghai Beijing

Other

China

(exc. Hong

Kong /

Macau)

Hong

Kong or

Macau

Hong


2014 survey total 4936 2.0 14.4 12.7 3.7 8.8 7.7 1.4 1.8 4.4 2.5 0.7 1.9 5.7 5.0 2.1 12.8 15.4

2013 survey total 5078 1.9 15.3 13.5 4.2 9.5 8.4 1.7 1.9 8.8 4.3 2.7 3.4 7.5 6.9 3.0 12.1 20.3

UK 148 0.7 5 .1 5 .1 1.3 2 .4 2 .4 ― ― 1.5 1.1 0.4 0.6 0.8 0.8 ― 2 .2 4 .9

France 269 1.2 2 .2 1 .3 1.0 1 .7 1 .3 0.4 ― 1.5 1.2 ― 0.3 0 .4 0.4 ― 3 .0 6 .1

Germany 145 0.7 1 .6 1 .6 0.4 1 .6 1 .6 ― ― 0.6 0.6 ― ― 1.6 1.6 ― 3 .8 4 .4

Spain 113 2.5 0 .9 0 .9 ― 2 .9 2 .1 0.9 ― ― ― ― ― 1.5 1.5 ― 3 .3 6 .6

Italy 195 0.6 1 .0 1 .0 0.3 3 .5 2 .2 1.3 ― 0.4 0.4 ― ― 0.8 0.8 ― 3 .9 5 .1

Other nations in west Europe 182 ― 0 .5 0 .5 ― 2 .3 2 .3 ― 0.4 ― ― ― ― 2.5 1.7 1.5 5 .0 4 .8

Other places in Europe 181 1.0 2 .9 2 .9 ― 0 .8 0 .8 ― 1.4 4.0 2.5 ― 1.5 1.9 1.9 1.5 3 .8 5 .5

Turkey 62 1.6 1 .3 1 .3 1.3 ― ― ― ― 2.4 2.4 ― ― 2.7 1.1 1.6 3 .5 5 .2

Other Middle East or Africa 64 1.3 7 .5 7 .5 ― 2 .9 2.9 ― 2.8 2.6 2.6 ― 1.3 8.6 8.6 1.3 6 .7 5 .8

USA east 120 3.3 8 .0 6 .3 3.0 2 .0 2 .0 0.5 1.3 5.3 3.0 1.2 3.0 4.7 4.7 1.6 3 .4 9 .1

USA west 178 3.4 6 .2 4 .6 1.5 3 .5 3.5 0.4 ― 1.5 0.5 ― 1.5 4.8 3.8 2.0 3 .5 6 .2

USA south 43 5.1 6 .4 6 .4 1.3 4.1 4.1 ― ― 6.4 ― ― 6.4 6.1 6.1 ― 3 .1 3 .1

Canada 59 ― 4 .6 4 .6 1.6 ― ― ― 1.1 2.3 ― ― 2.3 1.7 1.7 ― 3 .0 1 .1

Central/South America or Caribbean 60 100.0 1 .4 1 .4 ― ― ― ― 1.4 4.6 1.6 ― 4.6 4.2 4.2 1.4 5 .9 1 .4

Hawaii (Oahu) 501 0.4 100.0 100.0 13.9 3 .4 3.4 0.1 0.7 0.8 0.5 0.5 0.4 2.1 1.9 0.5 2 .9 3 .5

Hawaii (other than Oahu) 130 1.4 100.0 47.4 100.0 9.6 9.6 1.4 ― ― ― ― ― 1.1 0.5 0.6 5 .0 4 .6

Guam 287 ― 4 .9 4 .6 1.4 100.0 100.0 ― 0.6 0.8 0.5 ― 0.6 1.3 0.9 1.0 2 .9 2 .3

Saipan 47 ― 1 .8 1 .8 1.8 100.0 5.2 100.0 2.9 ― ― ― ― ― ― ― 5 .5 ―

South Pacific islands or other islands 65 6.7 10.9 9.7 2.7 11.2 7.9 6.1 100.0 2.7 ― ― 2.7 ― ― ― 1 .6 5 .5

Shanghai 71 ― 1 .2 1 .2 ― ― ― ― ― 100.0 100.0 4.6 10.8 5.6 5.6 2.4 4 .5 3 .3

Beijing 19 ― 9.5 9.5 ― ― ― ― ― 100.0 12.4 100.0 ― 3.0 3.0 3.0 15.3 16.2

Other China (exc. Hong Kong / Macau) 46 ― 3 .9 ― 3.9 2 .9 1 .2 1.7 ― 100.0 13.3 2.9 100.0 8.5 6.4 5.6 3 .3 13.8

Hong Kong 137 1.0 3 .6 2 .9 0.7 0 .4 0 .4 ― ― 6.3 4.2 ― 4.7 100.0 100.0 23.8 10.6 9 .7

Macau 53 ― ― ― ― 2 .3 2 .3 ― ― 2.6 1.6 ― 1.1 100.0 53.9 100.0 7 .4 5 .9

Taiwan 448 1.3 3 .2 3 .2 0.2 3 .2 2.9 0.9 0.2 2.8 1.4 0.1 1.5 3.0 2.8 0.6 100.0 7 .2

Korea 549 0.4 2 .6 2 .5 0.1 2 .2 1 .9 0.3 0.5 2.9 1.7 0.7 1.4 3.8 3.8 1.0 5 .9 100.0

Singapore 180 0.4 5 .0 4 .0 2.1 0 .9 0 .9 ― 3.8 1.5 1.0 0.5 ― 4.9 4.3 1.8 2 .9 6 .2

Phuket 38 ― 4 .0 4 .0 ― 4.6 4.6 ― ― ― ― ― ― 2.1 2.1 ― 2 .6 2 .1

Thai beaches (other than Phuket) 46 ― 6 .8 6 .8 3.9 ― ― ― ― 7.6 5.3 ― 2.2 5.3 5.3 3.9 4 .7 2 .2

Bangkok or other Thai cities 233 0.4 5 .3 4 .7 1.8 0 .8 0 .3 0.4 ― 3.5 2.3 0.4 2.8 4.2 3.7 1.9 6 .6 4 .7

Bali 102 ― 3 .1 2 .1 1.0 8.5 7.7 2.1 ― ― ― ― ― 1.4 1.4 0.8 0 .8 3 .3

Indonesian cities 18 ― 4.4 4.4 ― ― ― ― ― ― ― ― ― 4.4 4.4 4.4 7.4 ―

Malaysia 84 2.1 6 .6 6 .6 ― 1 .2 1 .2 ― ― ― ― ― ― 4.4 4.4 ― 7.9 5 .7

Philippines 53 1.9 5 .2 5 .2 ― ― ― ― 1.5 6.8 1.9 ― 6.8 3.5 3.5 1.9 5 .8 8 .5

Vietnam 138 1.8 4 .8 3 .6 1.3 2 .4 1 .9 0.5 1.5 4.9 3.2 ― 1.7 2.7 2.7 0.7 4 .0 6 .9

Cambodia 70 4.5 4 .5 4 .5 1.9 2 .6 2 .6 ― 1.5 3.3 1.4 1.4 3.3 1.8 1.8 ― 2 .9 0 .8

Other places in Asia 85 2.1 1 .7 1 .7 1.7 2 .7 0 .7 2.1 1.1 5.4 4.2 ― 3.1 2.1 2.1 1.1 11.4 2 .3

Australia 102 2.7 5 .6 4 .2 1.3 2 .7 2 .7 ― 1.0 1.0 1.0 1.0 ― 4.7 4.7 2.7 4 .4 5 .0

New Zealand or other Oceania 39 ― 4 .5 4 .5 4.5 ― ― ― ― 4.5 ― 4.5 ― 1.4 1.4 1.4 5 .2 ―

Sample

Southeast


Thai

beaches

(other

than

Phuket)

Bangkok

or other

Thai cities

Bali

Indonesian

beaches

(other

than Bali)

Indonesian


Other

places in

Asia

Oceania Australia

New

Zealand or

other

Oceania

2014 survey total 4936 23.6 5.4 1.2 1.4 6.6 3.2 0.3 0.7 2.8 1.7 4.4 2.2 2.6 4.2 3.1 1.2

2013 survey total 5078 21.8 4.8 1.4 1.8 6.6 2.9 0.4 0.7 2.9 2.1 4.2 1.7 2.7 4.5 3.8 1.0

UK 148 5 .9 1.9 ― ― 2.3 0.9 ― ― 0.6 ― 1.4 0.9 ― 1.4 1.0 0.4

France 269 4 .5 0.8 0.3 ― 2.0 1.0 ― 0.3 ― ― 1.0 0.5 ― 0.8 0.8 ―

Germany 145 4 .3 ― ― ― 1.8 ― ― ― 1.2 ― 0.5 0.9 ― 2.2 0.6 1.6

Spain 113 7 .2 ― ― ― 1.7 ― ― 0.6 0.9 ― 2.9 1.6 1.2 3.7 2.8 0.9

Italy 195 3 .1 ― 0.3 ― 0 .9 1.1 ― ― 0.4 ― 0.9 0.4 1.8 1.7 0.3 1.4

Other nations in west Europe 182 5 .7 1.9 ― ― 1 .2 0.5 ― ― 0.9 ― 3.1 1.7 1.3 ― ― ―

Other places in Europe 181 11 .3 3.7 ― 1.0 3.5 2.5 1.0 ― 0.7 2.1 1.9 2.0 2.9 2.0 0.7 1.2

Turkey 62 8 .3 6.2 ― ― 1 .4 2.2 ― ― 3.5 ― 3.5 ― 2.9 ― ― ―

Other Middle East or Africa 64 15 .5 4.9 ― ― 4.2 3.4 ― 4.4 1.2 2.5 2.8 ― 3.6 1.3 1.3 ―

USA east 120 7 .1 1.5 0.5 ― 1.9 1.3 ― ― 0.7 1.2 0.6 0.5 0.7 1.5 1.5 ―

USA west 178 6 .7 1.5 ― ― 0 .8 1.4 0.5 ― 0.5 1.0 1.0 ― 0.8 1.9 1.9 ―

USA south 43 7 .3 4.1 ― ― 3.1 ― ― ― ― ― ― ― ― ― ― ―

Canada 59 7 .5 3.0 ― ― ― ― ― ― ― ― ― 4.5 ― ― ― ―

Central/South America or Caribbean 60 5 .0 ― ― ― 5.0 ― ― ― ― ― ― ― 3.9 1.7 1.7 ―

Hawaii (Oahu) 501 5 .4 2.0 0.7 0.2 0 .4 0.9 ― 0.2 0.9 0.6 1.1 0.4 0.1 2.0 1.3 0.9

Hawaii (other than Oahu) 130 5 .5 2.3 0.6 ― ― ― ― ― ― 0.6 1.9 ― ― 2.1 1.0 1.0

Guam 287 5 .2 1.9 ― ― 1 .0 1.1 ― ― 0.3 0.4 1.0 ― 0.2 1.0 1.0 ―

Saipan 47 2 .1 ― ― ― ― ― ― ― ― ― 2.1 ― ― ― ― ―

South Pacific islands or other islands 65 16 .5 8.8 2.5 1.0 ― 1.3 1.0 ― 1.3 3.6 1.3 ― 2.7 ― ― ―

Shanghai 71 3 .1 1.1 ― ― 0 .8 ― ― ― 1.2 ― ― ― 2.2 ― ― ―

Beijing 19 ― ― ― ― ― ― ― ― ― ― ― ― ― ― ― ―

Other China (exc. Hong Kong / Macau) 46 6 .0 ― ― ― ― ― ― ― ― 2.1 3.9 3.9 2.1 ― ― ―

Hong Kong 137 12 .3 3.1 ― 1.3 6.9 1.6 ― ― 1.3 0.7 3.2 0.7 1.7 2.0 2.0 ―

Macau 53 16 .0 1.9 ― 5.0 10.3 1.8 ― ― 3.4 3.9 1.9 1.9 5.0 ― ― ―

Taiwan 448 6 .9 1.6 ― ― 2.1 0.5 ― ― 1.5 0.7 0.8 1.1 0.7 1.3 1.1 0.2

Korea 549 7 .6 1.3 0.5 0.3 1.8 1.2 ― 0.3 0.6 0.4 2.0 ― 1.2 2.2 1.7 0.5

Singapore 180 100.0 100.0 0.9 ― 1 .5 0.9 ― 0.5 8.5 ― 2.6 ― 0.3 1.0 1.0 ―

Phuket 38 100.0 5.1 100.0 2.6 10.8 6.9 ― ― 11.2 2.6 2.1 ― ― ― ― ―

Thai beaches (other than Phuket) 46 100.0 5.8 3.2 100.0 46.5 ― ― 1.5 7.9 1.8 1.5 4.0 3.9 7.3 7.3 ―

Bangkok or other Thai cities 233 100.0 3.0 2.1 10.8 100.0 1.3 1.1 0.4 2.9 1.1 2.3 4.6 2.8 4.9 4.9 ―

Bali 102 100.0 4.3 1.3 0.7 1 .3 100.0 1.4 5.8 1.3 1.7 2.2 ― ― ― ― ―

Indonesian cities 18 100.0 9.8 9.8 ― 3.7 21.5 7.4 100.0 ― ― ― ― ― 5.6 5.6 ―

Malaysia 84 100.0 11.8 1.6 ― 10.1 ― ― ― 100.0 ― 6.9 2.8 1.0 3.2 1.6 1.6

Philippines 53 100.0 1.6 ― 5.0 6.8 1.3 ― ― 1.6 100.0 3.7 5.2 ― 1.9 ― 1.9

Vietnam 138 100.0 3.2 ― ― 3.3 4.0 1.3 1.3 4.0 ― 100.0 13.5 2.0 1.3 1.3 ―

Cambodia 70 100.0 2.3 ― 2.6 25.1 1.9 1.9 1.2 ― 3.1 28.3 100.0 5.9 4.5 4.5 ―

Other places in Asia 85 16 .9 1.8 2.1 1.1 4.2 ― ― 0.9 2.1 ― 7.7 2.1 100.0 ― ― ―

Australia 102 11 .4 7.0 1.0 1.5 2.9 3.3 1.0 1.0 2.2 1.0 1.0 ― 1.0 100.0 100.0 2.7

New Zealand or other Oceania 39 1 .4 1.4 ― ― ― ― ― ― ― ― ― ― ― 100.0 2.0 100.0

50.0 …Figures 5 or more points or higher than the 2014 survey total are shaded. † Items with under 30 samples are not shaded in the table.

50 .0 …Figures 5 or more points or lower than the 2014 survey total are shaded. † Items with under 10 samples are not indicated in the table.

Canada or Alaska

Guam or Saipan


Hong Kong or Macau




Last

destination

(middle

classification)

Last

destination

(middle

classification)

Last

destination

(middle

classification)

20

（％）

ＴＯＴＡＬ

Sample


Other

nations in

west

Europe

Other

places in

Europe

Middle

East

or Africa

Turkey

Other

Middle

East or

Africa

USA

(excluding

Hawaii and

Alaska)


south

Canada or

AlaskaCanada Alaska

2014 survey total 4936 26.5 4.2 7.5 4.6 3.5 5.7 5.6 5.1 4.7 2.2 2.9 9.4 3.6 5.6 1.3 2.0 1.9 0.1

2013 survey total 5078 24.5 4.2 7.5 4.7 2.9 5.8 6.3 4.1 6.2 2.9 3.7 9.6 4.1 5.5 1.4 2.3 2.0 0.4

Appreciating yen / Depreciating yen 316 26.3 8.0 8.5 5.3 4.2 7.3 3.2 4.8 4.8 1.2 4.2 13.3 8.2 6.6 1.8 3.4 3.3 0.2

Service by LCC (low cost carriers) 162 18 .6 7.6 9.4 4.5 4.9 4.4 3.0 3.7 6.1 3.0 5.0 13.1 8.7 7.6 2.6 2.3 2.3 ―

With a new job / change in job in mind 99 47.0 10.8 15.2 13.4 6.9 12.7 10.7 8.3 12.9 8.4 7.1 12.2 6.3 7.5 3.7 3.7 3.7 ―

Break from work or termination of temporary or part-time job, etc. 241 28.7 4.4 8.1 5.6 3.1 8.7 5.0 3.9 6.5 4.1 3.3 10.8 5.7 6.7 0.8 1.9 1.9 0.3

Retirement age (own or spouse’s) 98 40.0 6.1 11.2 10.2 14.4 3.2 6.8 7.4 21.5 13.8 8.7 11.5 2.7 8.8 1.8 3.2 3.2 ―

Romantic relationship / Marriage hunting 43 28.2 10.3 15.3 8.5 8.9 9.2 6.4 7.0 6.9 4.7 6.9 15.5 4.7 13.2 2.3 2.3 2.3 ―

Loss of romantic relationship 17 43.6 13.9 24.2 13.9 13.9 22.0 ― 5.9 15.6 5.9 15.6 19.8 13.9 11.8 11.8 11.5 11.5 ―

Marriage (own or somebody around me) 268 33.9 4.0 16.4 4.0 4.7 11.9 4.3 4.6 2.2 1.7 0.9 7.2 2.0 3.8 2.7 1.0 1.0 ―

Able to take a break from parenting 116 27.6 5.9 4.5 8.6 4.2 4.9 3.9 6.3 6.7 4.2 2.5 7.5 3.4 2.9 2.6 2.6 2.6 ―

Commemorative date of family or friend 158 21 .4 3.7 7.1 4.1 6.0 7.1 3.2 6.2 4.9 3.6 1.9 7.0 3.6 4.0 1.3 1.4 1.4 ―

Have family/friend/acquaintance to see there 622 23.1 7.4 5.9 4.9 4.2 5.5 5.1 4.8 4.8 2.1 3.5 16.7 7.0 10.0 1.5 3.6 3.5 0.2

Participation in an event 204 25.7 6.9 9.0 8.3 3.5 2.5 2.1 3.9 4.9 1.4 4.5 18.1 8.9 11.6 3.7 3.5 3.5 0.4

Decrease in the fuel surcharge 40 34.4 8.0 7.3 18.6 10.4 15.2 5.8 5.9 15.6 4.2 13.9 11.7 9.1 3.9 6.5 3.9 3.9 ―

Saved up miles, miles on the verge of expiring 328 26.0 5.1 8.7 4.8 3.1 5.4 6.4 5.5 6.5 1.6 5.5 18.0 6.3 11.2 1.8 3.6 3.4 0.3

Safety of the destination 420 30.4 5.1 6.2 6.8 3.7 7.1 9.7 8.2 5.1 1.9 3.7 6.5 3.7 3.6 0.5 3.9 3.7 0.2

Holiday calendar worked out well at the time of travel 511 25.1 4.9 8.0 5.9 4.0 4.5 3.7 5.5 4.9 2.2 3.1 10.9 5.8 6.8 1.5 2.1 1.9 0.3

Was able to get an extended holiday 1132 30.1 5.8 8.9 5.5 3.9 6.4 5.9 5.5 4.3 2.1 2.7 11.2 4.7 6.6 1.8 1.8 1.7 0.2

Saved up the money to be able to afford overseas travel 778 27.8 4.1 7.8 6.2 3.6 5.2 7.1 5.0 6.7 2.1 5.0 11.2 5.5 5.9 1.9 2.0 2.0 0.2

As an annual event (one regular overseas trip) 1416 33.5 4.4 8.8 5.6 5.6 6.2 8.0 8.4 6.5 2.8 4.5 9.7 3.6 6.5 1.2 2.7 2.5 0.2

Other 288 29.1 6.7 8.3 6.6 2.8 6.5 6.7 4.0 6.6 2.6 4.0 8.6 1.2 6.7 1.9 2.1 1.9 0.2

None of the above 667 20 .6 2.2 3.6 3.4 2.2 3.5 6.0 4.6 3.7 1.4 2.3 8.0 2.7 4.8 1.1 1.8 1.8 ―

Light 822 20 .7 3.7 7.3 3.5 2.4 6.1 3.0 1.7 1.3 0.9 0.4 6.5 2.8 3.5 1.0 1.7 1.7 ―

Middle 1280 23.2 3.9 8.3 3.4 2.6 4.9 3.0 3.1 2.9 1.6 1.4 8.2 2.8 4.4 1.3 1.4 1.4 ―

Heavy 2834 29.7 4.5 7.2 5.4 4.3 6.0 7.5 7.0 6.5 2.8 4.3 10.8 4.2 6.9 1.3 2.3 2.3 0.1

Sample

Central/

South

America

or

Caribbean

HawaiiHawaii

(Oahu)

Hawaii

(other

than

Oahu)

Guam or

SaipanGuam Saipan

South

Pacific

islands or

other

islands

China

(excluding

Hong

Kong and

Macau)

Shanghai Beijing

Other

China

(exc. Hong

Kong /

Macau)

Hong

Kong or

Macau

Hong


2014 survey total 4936 2.0 14.4 12.7 3.7 8.8 7.7 1.4 1.8 4.4 2.5 0.7 1.9 5.7 5.0 2.1 12.8 15.4

2013 survey total 5078 1.9 15.3 13.5 4.2 9.5 8.4 1.7 1.9 8.8 4.3 2.7 3.4 7.5 6.9 3.0 12.1 20.3

Appreciating yen / Depreciating yen 316 1.5 20.7 18.7 4.9 13.8 12.4 1.6 2.1 6.3 4.4 1.9 1.9 7.1 6.8 3.0 11.7 19.5

Service by LCC (low cost carriers) 162 4.2 11.7 10.5 3.3 7.4 6.9 0.5 1.8 11.0 6.4 1.9 5.6 15.2 14.7 6.1 25.9 38.5

With a new job / change in job in mind 99 4.6 9 .3 9.3 1.8 8.1 8.1 ― 2.1 8.2 4.9 1.6 2.8 1.6 1.6 1.0 14.5 10.8

Break from work or termination of temporary or part-time job, etc. 241 3.3 13.3 11.2 4.6 8.9 8.9 0.7 1.1 4.0 3.0 0.4 1.7 6.1 6.1 1.7 15.2 12.8

Retirement age (own or spouse’s) 98 7.4 14.5 13.2 1.4 5.9 5.9 ― 5.5 5.1 3.3 2.4 2.7 ― ― ― 22.8 11.4

Romantic relationship / Marriage hunting 43 9.3 24.1 19.8 6.2 14.1 14.1 ― 2.3 10.4 9.1 3.6 4.5 6.9 6.9 4.7 16.7 27.0

Loss of romantic relationship 17 19.8 26.9 26.9 ― 16.6 16.6 ― 5.9 15.6 10.7 5.9 9.7 16.6 16.6 11.8 21.5 15.7

Marriage (own or somebody around me) 268 2.1 31.9 29.6 6.7 9.6 9.0 0.9 7.3 2.5 1.4 0.7 1.5 2.6 2.6 1.1 5 .4 6 .9

Able to take a break from parenting 116 3.2 13.9 11.9 2.0 7.2 5.5 1.7 3.2 7.8 2.3 2.2 4.0 7.2 7.2 2.3 15.2 15.4

Commemorative date of family or friend 158 1.5 22.7 19.9 5.7 17.4 15.2 2.6 4.3 2.1 1.6 1.5 ― 4.5 4.5 1.0 10.8 17.8

Have family/friend/acquaintance to see there 622 2.0 8 .7 7.9 1.9 3 .8 3.5 0.4 1.4 9.7 6.4 1.2 3.6 7.0 6.8 2.2 14.2 21.1

Participation in an event 204 3.1 16.5 15.5 3.6 7.2 6.9 1.0 0.5 7.4 3.3 2.9 3.3 7.5 7.5 2.1 13.4 25.7

Decrease in the fuel surcharge 40 7.0 19.3 19.3 6.9 13.3 13.3 ― 5.0 14.7 10.3 3.9 4.5 10.2 10.2 2.6 12.0 26.8

Saved up miles, miles on the verge of expiring 328 2.2 23.1 21.2 6.4 6.4 6.4 0.4 3.0 10.0 7.2 0.9 4.7 13.9 13.0 5.6 15.1 18.9

Safety of the destination 420 2.2 17.5 16.0 4.7 10.1 9.6 1.0 1.0 3.1 1.6 0.7 1.4 5.5 4.8 1.9 27.8 13.9

Holiday calendar worked out well at the time of travel 511 2.5 15.9 13.5 5.4 12.9 11.2 1.9 1.9 5.8 3.2 1.0 3.1 8.8 8.0 2.9 19.6 18.9

Was able to get an extended holiday 1132 2.4 14.6 12.7 4.2 9.7 8.4 1.8 3.1 3.3 2.3 0.7 1.3 6.7 5.9 2.9 12.2 11.7

Saved up the money to be able to afford overseas travel 778 3.3 13.6 12.1 3.3 11.9 10.8 1.7 2.9 4.4 2.4 0.6 2.6 7.8 6.6 2.9 12.6 17.1

As an annual event (one regular overseas trip) 1416 2.1 16.5 14.7 4.8 8.6 7.5 1.6 1.4 4.3 2.3 0.5 2.2 6.7 6.0 2.4 13.6 15.9

Other 288 2.1 12.6 11.9 2.6 10.1 9.5 0.7 2.4 4.4 2.1 0.3 2.0 4.2 2.8 2.2 12.3 13.6

None of the above 667 1.3 11.8 9.8 3.8 8.1 6.4 2.1 1.3 5.4 2.9 0.7 2.2 6.3 5.2 3.2 14.1 18.3

Light 822 0.7 12.9 11.2 3.0 11.3 10.2 1.0 2.2 1.9 1.0 0.3 0.7 3.1 2.4 1.1 9.7 14.0

Middle 1280 1.2 12.3 10.6 2.8 8.4 7.7 0.9 1.6 3.6 2.5 0.5 0.9 4.5 3.5 2.6 13.3 12.6

Heavy 2834 2.7 15.9 14.2 4.3 8.3 7.0 1.7 1.7 5.6 2.9 0.9 2.8 7.1 6.5 2.2 13.5 17.1

Sample

Southeast


Thai

beaches

(other

than

Phuket)

Bangkok

or other

Thai cities

Bali

Indonesian

beaches

(other

than Bali)

Indonesian


Other

places in

Asia

Oceania Australia

New

Zealand or

other

Oceania

2014 survey total 4936 23.6 5.4 1.2 1.4 6.6 3.2 0.3 0.7 2.8 1.7 4.4 2.2 2.6 4.2 3.1 1.2

2013 survey total 5078 21.8 4.8 1.4 1.8 6.6 2.9 0.4 0.7 2.9 2.1 4.2 1.7 2.7 4.5 3.8 1.0

Appreciating yen / Depreciating yen 316 19.8 3.1 1.7 3.7 8.6 4.1 0.9 1.0 1.0 3.1 3.9 1.3 1.4 4.8 4.1 1.0

Service by LCC (low cost carriers) 162 32.3 9.5 2.3 4.1 12.2 2.4 1.9 2.9 14.4 5.0 4.3 4.3 6.1 9.4 7.9 2.1

With a new job / change in job in mind 99 22.4 8.1 1.9 3.5 8.3 3.4 1.0 2.8 2.2 2.2 6.3 3.2 4.8 5.6 4.5 2.1

Break from work or termination of temporary or part-time job, etc. 241 24.1 4.7 2.2 2.3 6.0 4.3 0.4 0.4 1.8 3.4 6.2 2.4 2.6 6.2 5.2 1.4

Retirement age (own or spouse’s) 98 25.1 5.0 ― ― 4.6 3.2 ― ― 6.4 1.8 5.0 8.7 6.4 7.7 5.9 1.8

Romantic relationship / Marriage hunting 43 24.0 10.8 5.5 6.4 7.7 9.0 2.3 4.7 3.9 2.3 4.7 2.3 9.3 6.9 5.6 3.6

Loss of romantic relationship 17 41.2 28.6 9.1 10.7 20.2 5.9 5.9 5.9 18.2 15.6 10.5 ― 10.7 18.8 18.8 5.9

Marriage (own or somebody around me) 268 15 .8 4.0 1.0 0.8 3.3 4.7 0.8 1.0 1.3 1.0 3.0 0.6 2.4 5.2 4.4 1.2

Able to take a break from parenting 116 17 .1 6.7 1.6 ― 3.9 2.7 ― ― 3.9 0.7 1.5 ― ― 1.2 1.2 ―

Commemorative date of family or friend 158 22.7 6.3 5.2 1.6 3.9 4.1 1.1 0.6 1.4 2.3 4.7 0.5 2.6 4.7 3.8 1.5

Have family/friend/acquaintance to see there 622 28.3 7.9 1.3 2.0 10.2 2.7 0.5 2.1 5.1 3.5 3.1 1.8 2.9 5.7 3.7 2.3

Participation in an event 204 20.2 6.2 1.2 1.0 5.5 3.0 0.5 1.7 4.2 2.0 1.7 0.4 1.5 4.8 3.7 1.6

Decrease in the fuel surcharge 40 18 .3 2.6 6.4 8.7 7.0 4.2 2.6 2.6 2.1 2.6 4.5 ― 5.0 13.7 11.2 5.0

Saved up miles, miles on the verge of expiring 328 33.2 10.9 2.7 5.7 15.1 3.1 1.7 1.7 3.5 3.2 5.0 1.9 4.1 6.2 3.5 3.0

Safety of the destination 420 17 .8 7.3 1.0 0.4 7.0 1.1 0.2 0.7 2.2 0.7 3.7 1.9 1.3 5.6 3.1 2.7

Holiday calendar worked out well at the time of travel 511 27.4 7.3 2.2 2.4 7.1 5.3 0.4 0.5 3.6 2.8 5.8 1.1 3.1 5.5 5.2 0.7

Was able to get an extended holiday 1132 26.3 6.2 2.1 2.3 7.6 4.1 0.7 0.9 3.4 1.8 4.3 2.5 3.7 5.2 4.3 1.0

Saved up the money to be able to afford overseas travel 778 26.3 6.6 0.6 1.7 8.2 3.7 0.9 0.8 2.4 2.5 6.3 3.6 3.3 4.8 4.3 0.9

As an annual event (one regular overseas trip) 1416 28.9 6.1 1.4 2.2 8.5 4.5 0.5 1.0 4.4 1.5 5.8 3.5 3.4 4.2 2.5 1.9

Other 288 21.1 4.8 1.9 0.6 6.2 2.2 ― 1.0 2.3 0.6 6.1 1.1 2.1 2.9 2.3 0.6

None of the above 667 21.2 4.1 0.6 0.3 6.0 2.7 0.4 0.5 2.3 1.2 5.0 1.7 2.3 2.1 1.2 0.9

Light 822 17 .9 5.1 1.3 0.2 4.9 2.2 0.2 0.4 0.6 0.6 2.5 1.4 1.0 4.1 3.0 1.1

Middle 1280 18.9 4.5 0.5 0.9 4.6 2.1 ― 0.5 2.3 1.2 3.0 1.6 1.4 4.7 3.8 0.9

Heavy 2834 27.4 5.9 1.5 1.9 8.0 4.0 0.5 0.9 3.7 2.2 5.6 2.6 3.5 4.0 2.7 1.4



Middle East or Africa USA (excluding Hawaii and Alaska)

Number of

trips taken


Canada or Alaska


Number of

trips taken

By trigger

for

overseas

travel in

2013

By trigger

for

overseas

travel in

2013

By trigger

for

overseas

travel in

2013

Number of

trips taken

Europe


■2013 Travel Destinations: By Trigger for Overseas Travel in 2013 (Total/Multiple answers)

21

2. Destinations in 2013 (5) (last destination)

■Last visited destination in 2013: last destination percentage ×last destination repeat percentage (†1) (Total/Multiple answers)

(†1) Percentage of repeat visit to last destination: percentage of those who have been to their last destination a second time or more

*1: The average of the last destination percentages of the 64 areas

*2: The average of the last destination repeat percentages of the 64 areas

UK FranceGermany

Spain

Italy

Other nations in west Europe

Greece

Countries of eastern Europe

Countries of northern Europe

Turkey

Morocco

Egypt

Dubai

Kenya

Other Middle East or AfricaUSA east

USA west

USA south

Canada

Alaska

Mexico

Jamaica

Caribbean islands

Other Central/South America

Hawaii (Oahu)

Hawaii (other than Oahu)）

GuamSaipan

Palau

Other Micronesia

Fiji

Taihiti

New Caledonia

Maldives

Other Islands in South Pacific of Indian Ocean

Shanghai

Beijing

Hong Kong

Macau

Other China

Taiwan

Korea

SingaporePhuket

Thai beaches (other than Phuket)

Thailand (other than beach resorts)

Bali

Indonesian beaches (other than Bali)

Indonesia (other than beach resorts)

Malaysian beaches

Malaysia (other than beach resorts)Cebu Island

Philippine beaches (other than Cebu

Island)

Philippines (other than beach resorts)

Vietnam cities (Ho Chi Minh, Hanoi)

Vietnam beaches

Vietnam (other than cities and beach resorts)

India

Cambodia

Sri Lanka

Other places in Asia

Australia

New Zealand

OtherOceania

0

10

20

30

40

50

60

70

80

90

100

0 5 10 15

Incide

nce

of

repe

at

trav

el

to l

ast

des

tina

tio

n→

Inc idence of last travel destination→

（％）

1 . 7

( * 1)

4 1 .0

( * 2)

（％）

（％）

ＴＯＴＡＬ

Sample


Other

nations in

west

Europe

Other

places in

Europe

Middle

East

or Africa

Turkey

Other

Middle

East or

Africa

USA

(excluding

Hawaii and

Alaska)


south

Canada or

AlaskaCanada Alaska

2014 survey total 4936 63.8 32.7 44.9 31.9 25.3 40.9 27.3 22.9 22.8 15.1 16.5 51.8 30.4 42.3 14.1 25.2 24.6 3.1

UK 148 100.0 100.0 68.4 48.5 38.1 50.8 34.7 29.9 30.1 20.7 20.2 59.8 36.3 47.8 11.3 29.2 28.6 5.2

France 269 100.0 46.9 100.0 46.0 37.2 58.7 36.3 25.2 26.4 17.5 16.0 52.3 30.5 40.3 11.5 25.5 24.9 2.8

Germany 145 100.0 47.1 64.9 100.0 34.8 56.7 51.1 38.0 32.9 21.6 22.7 47.7 27.8 37.9 12.7 35.1 34.2 2.7

Spain 113 100.0 42.5 66.8 46.5 100.0 65.8 37.2 26.8 38.7 25.0 31.1 62.4 34.9 51.3 13.1 28.5 27.9 3.8

Italy 195 100.0 36.4 56.3 36.3 36.5 100.0 33.6 25.5 24.1 18.3 15.5 46.9 26.7 37.4 14.0 26.8 26.4 6.8

Other nations in west Europe 182 100.0 47.5 69.5 60.9 49.3 66.9 100.0 49.7 33.2 26.1 23.4 51.1 38.1 41.3 14.0 38.1 37.6 6.2

Other places in Europe 181 100.0 55.3 70.1 68.8 47.1 66.1 55.5 100.0 53.6 41.1 38.6 60.4 45.3 51.5 22.7 47.5 46.4 8.5

Turkey 62 88.4 36.2 55.3 43.2 35.5 46.3 39.7 44.4 100.0 100.0 33.8 50.1 24 .5 40.7 9.7 22.8 22.8 1.4

Other Middle East or Africa 64 87.5 39.4 58.9 60.6 56.1 65.1 51.6 54.5 100.0 57.8 100.0 58.0 33.4 51.8 17.2 39.0 39.0 4.3

USA east 120 74.1 47.5 58.2 41.1 27.3 45.9 34.0 27.7 25.3 13.3 23.5 100.0 100.0 52.0 26.3 41.3 41.3 7.5

USA west 178 59.9 34.9 48.0 35.9 22.4 38.8 30.9 20.8 24.5 17.3 19.0 100.0 49.8 100.0 30.4 39.0 37.5 5.2

USA south 43 62.6 40.1 46.5 37.4 20.9 48.1 28.7 17 .9 16 .6 8 .6 11 .1 100.0 33.9 61.6 100.0 27.9 27.9 7.4

Canada 59 76.7 46.1 62.2 44.2 29.8 47.1 42.1 34.1 35.3 29.9 25.9 76.9 51.2 66.8 23.6 100.0 100.0 11.4

Central/South America or Caribbean 60 84.9 43.9 58.9 46.9 44.1 52.4 44.5 41.1 51.7 38.1 40.2 75.4 47.0 64.4 20.2 49.9 49.9 7.4

Hawaii (Oahu) 501 52 .2 27 .2 38 .6 26 .4 17 .4 34 .1 17 .6 14 .6 13 .0 7 .4 11 .4 51.7 30.6 44.9 15.1 25.0 24.0 2.0

Hawaii (other than Oahu) 130 55 .2 24 .7 35 .0 27.1 21.2 38.6 21 .6 17 .4 17 .2 11.0 14.2 57.0 37.8 47.5 21.9 32.9 31.6 2.7

Guam 287 35 .9 18 .1 20 .5 13 .5 9 .8 20 .4 13 .1 6 .7 8 .5 4 .4 6 .3 44 .5 22 .5 33 .0 10.9 13 .8 13 .8 ―

Saipan 47 39 .9 23 .0 33 .1 21 .2 16 .5 20 .6 20 .6 18.1 12 .2 7 .2 10 .8 44 .5 30.3 40.3 17.1 25.5 25.5 3.8

South Pacific islands or other islands 65 50 .6 29.3 41.5 30.8 18 .4 31 .2 18 .6 19.7 31.2 22.1 31.2 40 .2 24 .6 36 .7 14.2 18 .7 18 .7 5.9

Shanghai 71 56 .2 28.9 36 .5 23 .3 21.5 32 .5 23.3 22.4 21.5 12.1 18.9 55.3 22 .5 49.5 9.8 13 .7 13 .7 1.4

Beijing 19 50.1 23.0 34.5 17.6 7.2 17.8 15.6 5.2 10.4 10.4 5.2 57.7 53.5 48.3 10.4 37.6 37.6 ―

Other China (exc. Hong Kong / Macau) 46 53 .4 31.4 39 .7 37.4 21.5 36.5 30.2 29.4 26.9 19.8 17.3 54.5 19 .8 48.7 16.1 31.8 31.8 8.9

Hong Kong 137 55 .7 25 .8 39 .8 27.1 19 .8 32 .6 25.6 18.8 15 .5 8 .2 12.0 46.9 24 .7 39.5 15.4 25.9 23.5 3.4

Macau 53 38 .6 19 .7 32 .0 16 .8 11 .7 33 .8 13 .7 13 .8 12 .0 6 .8 10 .5 34 .9 15 .4 33 .1 7 .3 19 .1 17 .5 1.6

Taiwan 448 51 .9 24 .7 33 .5 21 .6 17 .9 33 .3 21 .7 15 .5 16 .5 10.3 10 .0 43 .2 25 .2 35 .3 11.0 17 .0 16 .3 1.6

Korea 549 46 .1 22 .8 32 .4 20 .6 15 .1 28 .9 16 .4 14 .0 14 .5 10 .1 9 .3 41 .4 19 .8 35 .1 8 .1 18 .8 18 .1 2.5

Singapore 180 57 .6 25 .7 38 .8 25 .3 19 .6 35 .1 17 .7 15 .2 17 .3 7 .6 13.1 43 .4 23 .8 33 .1 14.2 16 .8 16 .3 2.2

Phuket 38 49 .1 19 .6 35 .7 20 .7 14 .5 14 .0 23.1 11 .6 13 .3 4 .6 11 .2 29 .5 14 .3 25 .2 12.0 11 .5 11 .5 ―

Thai beaches (other than Phuket) 46 48 .0 24 .3 31 .6 25 .0 27.7 37.3 13 .0 23.4 16 .7 11.7 13.0 56.9 38.4 41.6 17.7 21.7 21.7 5.9

Bangkok or other Thai cities 233 51 .2 29.8 35 .2 22 .8 19 .5 30 .8 22 .1 14 .7 15 .3 8 .6 12.5 43 .4 27.5 36 .0 12.5 21.7 19 .1 5.8

Bali 102 55 .6 22 .9 41.2 17 .4 21.4 34 .9 16 .5 12 .3 16 .5 7 .1 12.7 49.6 23 .6 42.4 11.5 21.6 21.6 1.3

Indonesian cities 18 64.8 18.8 42.1 32.3 28.6 57.4 32.3 36.0 36.7 23.2 13.5 65.9 53.8 65.9 22.5 24.9 24.9 ―

Malaysia 84 70.5 48.9 53.5 43.1 31.9 51.9 31.5 25.8 22.5 16.7 17.1 52.9 37.5 40.7 14.7 29.0 29.0 1.6

Philippines 53 54 .0 22 .8 32 .0 18 .1 14 .7 31 .3 19 .5 22.2 21.1 10.5 14.0 47.9 20 .1 46.0 10.2 7 .3 7 .3 ―

Vietnam 138 59.5 32.3 42.9 32.8 22.8 39.4 26.1 22.0 27.0 12.9 22.0 40 .4 24 .4 28 .5 10.3 18 .0 18 .0 2.5

Cambodia 70 68.6 36.4 46.4 38.9 31.7 49.9 15 .5 25.9 29.2 16.1 20.5 47.1 26.2 41.1 10.8 27.8 27.8 3.5

Other places in Asia 85 67.7 41.5 52.6 43.7 36.4 45.3 39.2 35.2 42.7 33.2 39.2 52.5 38.0 38.2 14.5 25.1 25.1 1.1

Australia 102 51 .9 27 .2 30 .6 19 .5 15 .1 26 .9 16 .9 8 .7 9 .8 2 .7 8 .1 48.3 29.3 38.8 9.5 17 .6 17 .6 2.2

New Zealand or other Oceania 39 64.9 48.9 52.0 45.7 50.6 48.8 30.0 41.1 30.1 30.1 24.1 53.0 42.7 44.5 23.3 35.2 35.2 9.1

Sample

Central/

South

America

or

Caribbean

HawaiiHawaii

(Oahu)

Hawaii

(other

than

Oahu)

Guam or

SaipanGuam Saipan

South

Pacific

islands or

other

islands

China

(excluding

Hong

Kong and

Macau)

Shanghai Beijing

Other

China

(exc. Hong

Kong /

Macau)

Hong

Kong or

Macau

Hong


2014 survey total 4936 14.2 54.0 49.4 27.0 46.8 42.1 21.3 12.7 38.9 27.7 22.7 21.2 42.6 41.6 22.7 45.2 55.5

UK 148 16.2 48 .3 42 .2 32.9 38 .0 35 .9 13 .1 10.7 37.3 22 .5 21.9 21.7 36 .3 34 .5 16 .7 35 .9 43 .2

France 269 9 .0 44 .2 38 .5 22.8 37 .3 31 .1 17.4 9.0 35.9 22 .4 19.1 17.6 36 .3 35 .5 15 .8 30 .1 41 .3

Germany 145 13.9 40 .2 36 .7 21 .6 34 .7 30 .2 14 .0 10.7 42.5 30.1 29.3 19.0 38.4 38.4 15 .6 38 .8 44 .5

Spain 113 10.5 51.0 43 .7 22.7 35 .0 32 .3 15 .7 6 .4 38.5 25.6 25.9 21.6 34 .5 34 .5 18.1 40 .2 50 .0

Italy 195 10.5 41 .6 38 .1 21 .7 35 .6 32 .8 16 .0 13.0 31 .3 23.3 17 .7 15 .9 33 .9 31 .2 18.7 38 .4 48 .5

Other nations in west Europe 182 14.1 44 .6 42 .4 21 .8 36 .0 29 .3 18.2 9.5 40.5 29.3 27.6 22.9 38.3 38.3 21.0 43.3 49 .5

Other places in Europe 181 28.1 47 .6 45.5 22.3 35 .1 29 .8 20.4 16.9 49.0 38.7 36.3 25.9 47.0 46.3 32.2 51.8 51.6

Turkey 62 16.6 46 .3 43 .4 24.2 44.7 35 .5 28.7 9.3 47.8 37.2 34.6 19.3 39.9 39.9 22.1 44.5 50 .0

Other Middle East or Africa 64 31.4 41 .9 40 .8 24.8 37 .7 34 .9 21.2 15.0 68.9 51.0 51.2 47.0 55.3 54.0 30.1 54.8 76.0

USA east 120 26.0 55.8 49.8 32.1 39 .5 38.0 18.2 14.9 40.0 28.7 27.6 21.1 44.9 44.2 26.5 39 .6 49 .0

USA west 178 28.2 61.4 55.3 34.9 45.8 42.3 20.5 15.5 38.4 25.4 21.2 19.8 48.5 47.5 29.1 39 .0 50.8

USA south 43 28.6 61.2 61.2 21 .0 49.1 42.6 26.4 7 .0 27 .2 10 .9 19.4 17.3 53.0 50.6 21.6 27 .0 41 .3

Canada 59 22.6 57.9 49.6 25.1 37 .6 30 .1 19.6 15.7 36.6 32.6 23.0 15 .0 46.4 45.2 26.0 37 .1 45 .4

Central/South America or Caribbean 60 100.0 42 .7 37 .5 22.8 38 .9 30 .3 25.2 17.9 56.8 32.6 35.1 35.0 44.8 43.7 30.8 47.3 48 .6

Hawaii (Oahu) 501 10.9 100.0 100.0 43.4 52.7 50.0 22.3 10.8 25 .2 18 .3 14 .3 13 .5 40.3 39.6 17 .1 31 .3 50 .2

Hawaii (other than Oahu) 130 16.9 100.0 71.6 100.0 50.3 46.8 24.8 14.8 25 .9 21 .3 13 .8 12 .5 38.0 36.8 19.1 30 .9 42 .6

Guam 287 6 .5 52.2 48.2 20 .6 100.0 100.0 33.4 13.4 21 .0 15 .1 10 .3 11 .6 29 .5 27 .9 15 .0 27 .2 40 .6

Saipan 47 11.2 54.4 52.3 23.0 100.0 59.4 100.0 20.8 35.8 23.0 16 .9 7 .3 37 .5 37.5 12 .3 29 .5 51.9

South Pacific islands or other islands 65 16.6 45 .7 43 .3 22.5 60.5 51.4 39.8 100.0 30 .7 23.0 23.9 19.1 27 .2 27 .2 14 .6 38 .7 42 .5

Shanghai 71 13.0 43 .8 38 .7 25.8 36 .5 34 .6 21.9 11.1 100.0 100.0 41.0 47.0 40.7 40.7 25.8 37 .0 43 .7

Beijing 19 15.6 50.8 50.8 3.0 28.6 13.9 19.2 20.1 100.0 53.9 100.0 26.4 38.1 38.1 11.8 55.9 59.1

Other China (exc. Hong Kong / Macau) 46 21.7 40 .9 38 .7 22 .0 35 .2 26 .6 23.7 11.6 100.0 73.2 63.2 100.0 51.8 51.8 36.8 50.4 53.6

Hong Kong 137 7 .0 44 .5 38 .7 16 .8 47.2 41.4 22.3 6 .3 50.1 31.6 21.2 30.2 100.0 100.0 53.8 47.7 53.7

Macau 53 7 .1 46 .5 44.5 17 .8 32 .7 32 .7 11 .4 3 .0 48.2 27.6 24.7 20.6 100.0 89.8 100.0 40 .1 59.3

Taiwan 448 8 .2 46 .3 42 .5 25.3 40 .7 36 .3 14 .5 8.3 44.7 30.9 25.1 25.1 45.5 44.8 22.3 100.0 54.6

Korea 549 9.9 48 .1 42 .5 23.5 39 .8 34 .5 17.2 9.1 32 .8 24.4 18.9 17.3 39.4 38.6 18.7 40.7 100.0

Singapore 180 14.2 51.2 46.7 22.5 47.0 44.9 18.0 11.5 29 .6 22 .5 19.3 15 .2 42.2 42.2 30.7 45.9 50 .2

Phuket 38 15.9 50.9 47.4 26.0 59.1 53.5 40.6 26.5 45.3 29.8 14 .2 19.8 32 .1 32 .1 6 .1 35 .5 40 .0

Thai beaches (other than Phuket) 46 17.4 50.9 44.7 33.9 46.2 44.7 25.7 30.6 50.6 45.8 28.4 31.9 54.0 52.2 39.7 45.1 50 .5

Bangkok or other Thai cities 233 12.0 45 .8 42 .5 22.5 44.3 38.3 21.6 11.3 45.5 31.3 24.8 26.8 50.2 49.4 29.2 48.1 61.0

Bali 102 11.8 48 .9 46.9 23.9 66.5 59.4 38.2 18.5 31 .9 21 .3 18.9 12 .9 31 .3 29 .7 14 .6 33 .7 41 .4

Indonesian cities 18 26.2 49.8 46.1 32.0 41.7 34.3 17.2 15.7 58.4 44.1 42.1 36.9 45.0 45.0 22.4 57.6 50.3

Malaysia 84 11.2 53.0 47.9 30.7 48.1 47.5 23.4 11.7 46.6 38.0 27.9 27.3 52.1 50.5 37.7 57.9 66.9

Philippines 53 15.5 53.9 44 .4 22.5 56.1 47.6 34.4 13.4 47.7 27.1 18.5 34.7 44.8 44.8 25.6 45.5 57.6

Vietnam 138 14.1 46 .1 42 .8 24.2 44.5 39.1 21.7 17.7 47.8 34.8 22.6 23.1 47.0 45.6 22.1 59.3 58.3

Cambodia 70 14.9 43 .1 42 .0 23.7 38 .3 32 .5 16.6 4 .8 52.3 44.3 35.1 34.3 54.2 51.7 30.4 59.1 58.5

Other places in Asia 85 24.9 44 .8 42 .4 19 .7 29 .0 25 .9 18.8 23.4 56.6 41.4 38.3 42.9 43.8 37.4 32.9 54.2 57.8

Australia 102 7 .8 50.0 43 .8 25.6 49.7 43.4 18.9 7 .6 32 .8 22 .3 16 .2 17.3 37 .1 37.1 20.1 25 .2 42 .8

New Zealand or other Oceania 39 32.3 43 .5 43 .5 28.6 32 .8 32 .8 23.4 31.5 40.4 25.3 29.9 31.0 30 .7 30 .7 20.0 39 .8 33 .8

Sample

Southeast


Thai

beaches

(other

than

Phuket)

Bangkok

or other

Thai cities

Bali

Indonesian

beaches

(other

than Bali)

Indonesian


Other

places in

Asia

Oceania Australia

New

Zealand or

other

Oceania

2014 survey total 4936 64.8 38.6 11.9 8.8 31.5 21.9 4.2 8.9 23.4 11.9 20.4 13.6 12.6 39.5 35.6 12.2

UK 148 56 .0 33 .1 10.0 8.2 29.7 16 .3 1.2 7.4 23.3 7.5 18.0 9.4 8.4 37.0 36.7 10.7

France 269 50 .6 32 .4 12.3 7.8 23 .7 13 .0 2.9 5.8 15 .8 6 .7 13 .1 10.8 6 .6 36.9 32.6 13.7

Germany 145 60.6 33.8 5 .2 6.1 30.5 11 .6 6.0 4.1 24.1 4 .9 21.8 11.5 10.2 41.8 35.2 16.8

Spain 113 71.4 40.6 10.5 3 .7 31.7 19.4 0.6 4.9 21.3 7.4 21.6 14.4 11.3 37.9 31.4 14.7

Italy 195 55 .3 32 .4 12.1 6.9 27.8 19.6 4.1 8.4 19.3 6 .8 13 .6 11.1 10.5 37.3 32.1 10.3

Other nations in west Europe 182 65.4 37.8 12.1 6.2 31.9 20.6 4.5 8.2 24.0 9.4 22.8 18.5 13.4 47.9 41.3 20.4

Other places in Europe 181 71.6 39.8 10.3 11.5 36.4 23.9 7.5 12.9 31.9 15.8 33.8 29.5 25.2 52.0 43.4 23.7

Turkey 62 73.2 42.4 8.1 3 .7 36.2 17.3 2.4 11.0 33.0 12.5 27.1 22.1 22.2 45.5 38.9 11.6

Other Middle East or Africa 64 79.7 54.8 14.2 14.5 54.9 30.1 12.4 23.8 45.1 25.3 50.6 48.8 37.5 52.0 45.0 20.1

USA east 120 57 .0 39.7 10.3 8.2 21 .5 20.5 7.1 14.2 27.1 10.4 17.8 10.3 11.6 33 .9 33.1 7.7

USA west 178 60.0 44.0 8.0 5.0 26.8 20.9 5.1 6.9 23.1 11.2 15 .2 9.1 14.6 38.9 35.2 13.2

USA south 43 55 .1 39.2 4 .4 5.5 16 .6 22.1 ― 9.5 11 .1 15.0 10 .4 14.0 9.5 37.4 34.2 10.1

Canada 59 61.9 44.2 5 .3 9.6 25 .6 15 .2 3.0 12.3 19.6 8.1 23.1 21.8 12.3 50.7 45.7 20.4

Central/South America or Caribbean 60 72.2 35.4 14.1 8.4 29.2 26.0 6.9 18.2 30.3 19.9 33.3 28.9 28.9 45.6 36.8 13.8

Hawaii (Oahu) 501 51 .4 33 .1 11.6 6.9 19 .3 18.8 3.0 5.4 15 .6 9.7 11 .3 7 .2 6 .4 37.5 35.5 10.2

Hawaii (other than Oahu) 130 51 .4 38.3 11.7 5.1 18 .8 23.7 2.7 6.5 24.2 9.8 9 .7 6 .1 9.4 36.9 34.8 7.9

Guam 287 47 .5 26 .8 9.7 4.8 17 .1 15 .5 2.4 3 .5 13 .9 8.4 8 .6 3 .3 4 .4 32 .8 31.8 5 .8

Saipan 47 64.8 38.3 15.8 7.3 22 .3 29.3 5.9 1 .4 17 .2 16.7 5 .6 5 .2 5 .2 38.8 38.8 12.8

South Pacific islands or other islands 65 67.8 43.2 15.1 13.6 28.2 42.1 15.5 12.9 28.6 18.6 22.0 15.4 26.2 44.4 40.8 11.6

Shanghai 71 52 .6 33 .6 14.8 5.8 28.9 16 .7 7.5 11.0 16 .8 7.5 19.5 9.6 21.5 28 .0 25 .5 14.9

Beijing 19 61.3 31.8 10.4 14.9 26.4 18.2 8.8 14.0 19.2 13.1 9.0 8.8 5.2 42.2 42.2 16.7

Other China (exc. Hong Kong / Macau) 46 70.5 49.2 14.6 20.9 39.4 26.7 9.9 20.9 26.3 11.5 19.1 12.0 12.3 42.9 35.2 20.3

Hong Kong 137 68.3 44.8 12.0 13.1 35.6 17.5 2.5 8.2 28.9 16.3 16.6 8 .3 9.3 33 .5 31.1 10.5

Macau 53 61.7 29 .2 6 .3 7.9 33.7 18.5 ― 10.3 20.0 19.3 17.4 9.7 13.5 32 .8 31.2 12.5

Taiwan 448 56 .1 31 .9 8.7 6.9 29.6 16 .9 2.6 8.6 20.9 8.7 16.7 11.2 9.4 30 .5 27 .2 9.2

Korea 549 49 .8 28 .7 7.0 5.1 24 .7 14 .5 2.1 5.9 16 .4 8.5 15 .1 7 .1 7.7 30 .4 27 .1 9.8

Singapore 180 100.0 100.0 9.1 7.9 23 .9 26.5 4.7 10.1 32.7 9.8 15 .0 7 .5 6 .2 40.8 39.0 9.6

Phuket 38 100.0 37.8 100.0 16.4 39.6 39.1 6.9 7.2 35.7 19.7 30.6 8 .6 15.9 38.9 36.4 4 .6

Thai beaches (other than Phuket) 46 100.0 46.3 44.7 100.0 76.6 39.1 12.7 17.3 44.5 41.7 31.8 21.1 17.8 48.0 43.3 17.1

Bangkok or other Thai cities 233 100.0 39.5 23.7 27.1 100.0 26.4 8.7 14.4 26.2 21.5 27.2 20.4 18.4 35.2 32.0 9.7

Bali 102 100.0 44.1 21.2 7.4 23 .6 100.0 6.6 16.6 24.4 14.5 12 .2 7 .2 4 .4 50.4 44.4 9.4

Indonesian cities 18 100.0 59.8 39.7 22.5 52.4 61.9 16.5 100.0 36.0 15.1 36.0 28.6 20.2 61.2 61.2 7.4

Malaysia 84 100.0 51.2 18.0 9.7 40.4 32.5 7.6 10.5 100.0 15.3 36.3 24.0 19.6 52.9 46.8 16.2

Philippines 53 100.0 36.4 14.6 13.4 42.4 26.9 6.5 7.8 28.0 100.0 22.1 20.8 17.4 31 .3 26 .1 9.0

Vietnam 138 100.0 53.9 12.9 7.6 49.3 23.1 4.9 13.8 40.4 15.8 100.0 30.6 22.6 40.2 35.9 11.6

Cambodia 70 100.0 58.7 14.9 11.7 57.2 16 .1 3.1 18.8 37.4 11.1 51.6 100.0 28.0 51.8 48.0 8.5

Other places in Asia 85 80.0 53.4 14.2 7.3 47.5 34.2 3.7 20.5 43.1 15.3 44.1 36.6 100.0 40.7 39.5 8.3

Australia 102 54 .1 32 .8 6 .9 4.1 19 .4 22.9 2.0 3 .2 15 .1 5 .7 8 .1 9.2 6 .5 100.0 100.0 13.1

New Zealand or other Oceania 39 50 .4 39.8 15.1 4.6 35.8 20.4 2.5 18.7 31.5 13.6 27.5 17.0 23.2 100.0 56.1 100.0



Last

destination

(middle

classification)

Last

destination

(middle

classification)

Last

destination

(middle

classification)


Europe Middle East or Africa USA (excluding Hawaii and Alaska) Canada or Alaska


22

【Reference】 Overseas destinations ever visited

■Overseas destinations ever visited: last destination in 2013 (Total/Multiple answers)

23

3. Triggers for Overseas Travel in 2013

■Triggers for overseas travel in 2013 (Total/Multiple answers)

Sample

As an

annual

event (one

regular

overseas

trip)

Was able to

get an

extended

holiday

Saved up

the money

to be able to

afford

overseas

travel

Have

family/friend

/acquaintan

ce to see

there

Holiday

calendar

worked out

well at the

time of

travel

Safety of

the

destination

Saved up

miles, miles

on the

verge of

expiring

Appreciating

yen /

Depreciating

yen

Marriage

(own or

somebody

around me)

Break from

work or

termination

of

temporary

or part-time

job, etc.

Participation

in an event

Service by

LCC (low

cost

carriers)

Commemorative

date of family or

friend

Able to take

a break from

parenting

With a new

job /

change in

job in mind

Retirement

age (own or

spouse’s)

Romantic

relationship

/ Marriage

hunting

Decrease in

the fuel

surcharge

Loss of

romantic

relationship

Moving

homeJob transfer Other

None of the

above

2014 survey total 4936 28.7 22.9 15.8 12.6 10.4 8.5 6.6 6.4 5.4 4.9 4.1 3.3 3.2 2.4 2.0 2.0 0.9 0.8 0.4 0.2 0.1 5.8 13.5

2013 survey total 5078 * 28.1 19.2 * 11.4 9.7 * 24.5 5.1 5.2 * 3.6 5.8 1.3 1.7 3.1 1.3 2.2 0.1 0.5 0.3 13.7 19.7

Male 2523 29.3 23.5 16.0 11.4 10.0 8.7 7.9 7.2 5.4 5.0 3.5 3.7 2.8 1.7 2.1 2.6 1.1 1.0 0.4 0.2 0.1 5.4 13.6

Female 2412 28.0 22.4 15.5 13.8 10.7 8.3 5.4 5.6 5.5 4.8 4.8 2.9 3.6 3.1 1.9 1.3 0.7 0.7 0.3 0.1 0.2 6.3 13.4

Male 18-29 yrs 334 10 .7 24.2 16.2 12.8 11.5 5.8 2.3 11.8 13.7 4.7 6.0 4.7 2.0 0.5 8.8 0.3 2.5 1.5 0.8 0.3 0.3 5.5 14.8

Male 30-39 yrs 505 16 .8 31.0 14.3 11.7 9.3 6.8 7.0 9.2 11.7 4.7 4.2 5.0 2.3 0.5 1.3 0.2 2.3 1.0 0.8 ― 0.2 3.0 14.5

Male 40-49 yrs 605 29.9 28.1 16.2 9.4 13.6 6.6 12.8 6.6 2.6 5.7 3.4 4.5 2.6 1.0 0.8 ― 1.1 1.1 0.2 0.3 0.2 3.4 14.1

Male 50 yrs or older 1080 40.5 17 .1 16.6 12.0 7.9 11.7 7.2 5.1 1.5 4.9 2.5 2.3 3.5 3.0 1.2 5.9 ― 0.7 0.2 0.2 ― 7.6 12.5

Female 18-29 yrs 615 14 .7 29.5 17.4 12.9 10.4 5.6 1.8 7.3 10.4 7.0 4.5 3.6 2.0 0.3 4.8 0.3 1.8 0.3 1.0 0.3 0.2 4.8 16.2

Female 30-39 yrs 505 27.8 31.0 14.2 16.4 15.7 6.8 4.9 6.4 10.8 4.1 4.6 3.0 4.1 1.4 1.1 ― 0.6 0.5 0.2 ― 0.5 4.2 9.6

Female 40-49 yrs 423 33.9 23.7 15.0 15.5 11.5 7.4 7.2 5.9 1.4 4.8 4.5 2.7 4.2 2.9 1.1 ― 0.2 1.4 0.2 0.3 0.2 5.1 11.4

Female 50 yrs or older 870 34.7 11 .8 15.2 12.2 7.6 11.5 7.3 3.7 0.8 3.6 5.3 2.3 4.2 6.0 0.6 3.4 0.2 0.6 ― ― ― 9.1 14.7

Light 822 5 .1 23.4 17.3 6 .9 6.8 5.6 1.9 6.1 13.7 6.3 4.9 2.4 3.1 2.0 4.0 1.7 1.4 0.8 0.4 0.3 ― 7.0 17.5

Middle 1280 16 .4 23.9 17.2 12.8 9.4 9.1 3.3 6.9 5.9 6.1 3.3 2.4 3.6 2.9 1.9 1.5 0.8 0.2 0.5 0.1 0.1 6.0 15.8

Heavy 2834 41.1 22.4 14.7 14.2 11.8 9.1 9.5 6.3 2.8 4.0 4.3 4.0 3.1 2.2 1.5 2.3 0.8 1.1 0.3 0.2 0.2 5.4 11.4




† The results for "Able to take a break from parenting" in 2013 are shown as the results of asking about "Being finished with parenting."

Sex

Sex & age

Number

of

trips taken

0

10

20

30

40

2014 survey total

2013 survey total

（％）

24

4. Style of Travel

■Style of travel (Total/Single answer)

Sample

Married

couple

travel

Travel alone

Family travel

(with

children)

With friend

(alone)

With friends

(3 or more)

Family travel

(with

parents)

Couple

travel

Family

travel (3

generations)

Other

Travel with

children/

total

2014 survey total 4936 29.7 14.7 13.6 11.4 10.9 7.2 4.3 3.1 5.2 16.6

2013 survey total 5078 29.9 13.4 13.0 11.4 11.8 6.7 5.0 2.5 6.4 15.5

Male 2523 33.7 18.7 13.6 6 .3 11.6 4.0 5.1 2.6 4.4 16.2

Female 2412 25.4 10.4 13.6 16.8 10.2 10.6 3.5 3.5 6.1 17.0

Male 18-29 yrs 334 17 .5 17.8 2 .3 11.8 23.2 11.0 9.7 1.0 5.7 3 .3

Male 30-39 yrs 505 28.8 20.8 11.3 7.2 10.5 5.5 8.8 2.7 4.3 14.0

Male 40-49 yrs 605 23 .6 23.6 22.5 5 .2 8.7 3.6 4.7 3.6 4.7 26.0

Male 50 yrs or older 1080 46.6 15.3 13.2 4 .8 10.2 1 .3 2.1 2.6 3.8 15.8

Female 18-29 yrs 615 14 .1 9.9 1 .7 24.8 15.4 20.4 5.6 1.8 6.3 3 .5

Female 30-39 yrs 505 24 .2 13.5 11.2 17.1 6.4 14.2 3.6 5.2 4.6 16.4

Female 40-49 yrs 423 25.0 12.5 23.4 11.4 6.9 9.3 3.0 4.3 4.3 27.7

Female 50 yrs or older 870 34.4 7 .9 18.6 13.5 10.4 2 .2 2.0 3.3 7.8 21.9

Kanto 2969 30.3 15.5 14.2 10.7 10.4 7.1 4.5 2.7 4.8 16.8

Kansai 1241 28.2 12.5 12.7 13.1 11.8 8.3 3.7 3.5 6.2 16.2

Tokai 726 29.5 14.8 12.8 11.6 11.7 5.9 4.5 3.9 5.3 16.6

Worker (child 7 yrs and over) 1858 35.9 8 .7 26.9 6 .4 9.7 1 .4 0.8 4.7 5.6 31.6

Worker (child 2-6 yrs) 240 9 .0 2 .9 54.3 2 .4 7.8 2 .1 1.7 15.4 4.3 69.7

Worker (child 1 yr and under) 109 48.3 6 .7 24.4 4 .9 3 .2 ― 3.2 7.0 2.4 31.4

Worker (married, no children) 1023 70.1 6 .7 0 .3 5 .3 5 .4 5.2 2.4 0.6 4.1 0 .9

Worker (unmarried) 1504 0 .2 29.7 0 .7 22.6 15.3 15.1 10.3 0.7 5.3 1 .4

Unmarried male 782 0 .2 38.6 0 .4 13.7 19.1 10.3 12.8 0.4 4.5 0 .8

Unmarried female 20s/30s 686 ― 17.0 0 .1 30.0 15.8 23.6 6.2 0.6 6.6 0 .8

Unmarried female 40s and over 232 0 .6 26.2 2 .9 28.5 10.5 12.2 9.3 1.7 8.1 4 .6

Student 202 0 .8 15.7 0 .3 19.8 26.0 22.2 5.0 0.8 9.5 1 .1



† "Travel with children/total" is the sum of "Family travel (with children)" and "Family travel (3 generations)."

Sex

Life

stage

Area of

residence

Sex & age

0

10

20

30

40

2014 survey total

2013 survey total

（％）

25

5. Number of Accompanying Travelers

■Number of accompanying travelers (Total/Single answer)

Sample

Alone 2 3 4 5 or more2014

survey

2013

survey

2013comparison(difference)

2014 survey total 4936 15.0 52.7 12.0 9.3 11.0 3.3 ▲ 0.1

2013 survey total 5078 13.7 53.3 12.4 9.3 11.3 3.4

Male 2523 18.9 47 .7 10.9 9.7 12.8 3.5 3.7 ▲ 0.2

Female 2412 10.9 58.0 13.1 8.8 9.1 3.1 3.1 0.0

Male 18-29 yrs 334 18.0 41 .8 12.7 11.8 15.7 4.3 4.1 0.2

Male 30-39 yrs 505 20.8 47 .0 11.0 9.8 11.3 3.5 3.6 ▲ 0.1

Male 40-49 yrs 605 23.9 36 .2 12.9 13.1 13.9 3.8 4.0 ▲ 0.2

Male 50 yrs or older 1080 15.5 56.2 9.2 7.1 12.0 3.0 3.5 ▲ 0.5

Female 18-29 yrs 615 10.6 57.3 14.6 7.9 9.6 3.3 3.1 0.2

Female 30-39 yrs 505 13.7 54.6 13.1 9.4 9.3 3.0 3.0 0.0

Female 40-49 yrs 423 12.6 52.0 16.5 11.2 7.7 2.8 2.9 ▲ 0.1

Female 50 yrs or older 870 8 .7 63.4 10.5 7.9 9.5 3.2 3.2 0.0

Kanto 2969 15.9 52.6 12.4 9.1 9.9 3.2 3.2 0.0

Kansai 1241 12.8 53.1 11.3 9.5 13.2 3.3 3.7 ▲ 0.4

Tokai 726 14.8 52.2 11.6 9.5 11.9 3.7 3.7 0.0

Worker (child 7 yrs and over) 1858 9 .1 51.2 14.6 12.1 13.0 3.4 3.8 ▲ 0.4

Worker (child 2-6 yrs) 240 2 .9 15 .7 28.7 29.0 23.7 5.1 4.2 0.9

Worker (child 1 yr and under) 109 6 .7 58.8 15.2 6.2 13.1 3.1 3.8 ▲ 0.7

Worker (married, no children) 1023 6 .8 81.0 2 .7 3 .3 6.1 2.9 2.7 0.2

Worker (unmarried) 1504 30.1 43 .2 11.7 6.3 8.6 2.9 2.9 0.0

Unmarried male 782 38.9 31 .2 10.2 7.8 11.9 3.3 3.5 ▲ 0.2

Unmarried female 20s/30s 686 17.6 51.2 15.1 7.5 8.6 3.1 3.2 ▲ 0.1

Unmarried female 40s and over 232 27.0 52.3 10.5 3 .8 6.4 2.6 2.5 0.1

Student 202 17.0 34 .5 15.9 13.4 19.2 5.2 5.3 ▲ 0.1



Average (people)

Sex

Area of

residence

Sex & age

Life

stage

0

20

40

60

2014 survey total

2013 survey total

（％）

49,999

yen

or less

50,000-

99,999

yen

100,000-

149,999

yen

150,000-

199,999

yen

200,000-

299,999

yen

300,000-

399,999

yen

400,000

yen

or more

No ans.

●Legend

2014 survey total (n=4142) 18.1

2013 survey total (n=4250) 16.1

Sex Male (n=2108) 19.6 16.0

Female (n=2033) 16.5 16.2

Sex & age Male 18-29 yrs (n=255) 17.5 14.3

Male 30-39 yrs (n=439) 17.2 14.3

Male 40-49 yrs (n=525) 15.9 14.6

Male 50 yrs or older (n=890) 23.5 18.0

Female 18-29 yrs (n=518) 14.2 13.4

Female 30-39 yrs (n=449) 15.6 14.8

Female 40-49 yrs (n=364) 15.5 14.5

Female 50 yrs or older (n=703) 19.4 19.9

Area of

residenceKanto (n=2506) 18.3 16.1

Kansai (n=1020) 18.1 15.8

Tokai (n=615) 17.3 16.2

Accompanying

travelerTravel alone (n=714) 17.1 15.4

Couple travel (n=190) 16.8 13.2

Married couple travel (n=1305) 23.3 19.9

With friend (alone) (n=516) 12.9 12.6

With friends (3 or more) (n=353) 12.3 11.6

Family travel (with children) (n=676) 17.4 16.0

Family travel (with parents) (n=261) 16.0 14.4

Other (n=127) 17.5 15.6

Life

stageWorker (child 7 yrs and over) (n=1501) 21.0 17.9

Worker (child 2-6 yrs) (n=206) 15.0 14.2

Worker (child 1 yr and under) (n=101) 16.8 15.2

Worker (married, no children) (n=898) 19.1 17.4

Worker (unmarried) (n=1294) 15.2 13.6

Unmarried male (n=655) 16.5 13.5

Unmarried female 20s/30s (n=573) 12.7 12.4

Unmarried female 40s and over (n=204) 16.4 16.2

Student (n=142) 12.8 12.4

Long distance (n=1404) 28.7 25.8

Medium distance (n=1439) 17.6 15.8

Short distance (n=1340) 7.9 7.6

† Travel expenses refer to:　

† The average was tabulated without "No ans."

Distance of

the last

destination

Those who went on package tours: The total amount paid for one adult, including all miscellaneous expenses (airport tax, local taxes, fuel surcharge, insurance, etc.) Those who went on travel other than package tours : Air ticket expenses for one adult (including various expenses) + expenses for hotels and accommodation

facilities for one adult (the total amount if answered separately)

2014

survey

Average

(tens of

1000s

of yen)

2013

survey

Average

(tens of

1000s

of yen)

12.8％

13.5

11.1

14.6

16.8

11.7

13.4

7.8

17.7

15.4

17.1

10.6

11.5

15.1

14.4

13.2

16.2

8.9

19.2

17.5

11.4

13.4

13.1

9.9

12.1

14.0

12.7

15.8

13.6

18.6

16.6

17.8

2.2

5.8

31.3

23.0

26.4

23.8

22.2

21.0

26.2

27.0

21.6

25.7

21.8

20.6

20.5

22.9

23.7

22.5

27.0

24.2

15.8

26.9

37.5

19.8

26.5

27.3

21.7

26.2

21.5

18.1

26.8

29.2

27.2

20.9

30.4

4.3

22.7

43.1

15.9

17.0

16.4

15.5

16.8

16.3

17.7

15.6

16.3

15.6

18.0

13.4

16.6

15.3

14.4

18.6

13.7

13.0

17.9

14.5

19.3

16.3

12.1

14.9

17.0

17.6

13.8

17.8

19.2

18.1

14.9

21.1

10.3

22.9

14.3

12.8

13.8

12.3

13.4

9.6

13.0

13.0

12.2

13.9

15.0

15.2

11.1

13.5

11.5

12.4

12.6

16.4

11.6

13.3

11.6

15.7

12.7

8.3

11.5

17.4

13.5

13.2

14.0

10.8

16.1

13.9

6.9

16.5

16.1

5.6

18.5

15.4

16.0

21.0

16.4

14.4

15.5

17.0

16.5

20.7

17.7

26.3

18.4

17.0

21.1

14.3

18.2

23.6

16.6

10.6

19.1

17.0

18.3

20.8

16.8

12.1

22.3

14.2

12.8

14.4

18.9

15.8

32.1

18.3

4.4

8.5

7.7

9.1

7.7

9.2

10.2

6.1

10.4

6.3

6.9

6.9

9.8

8.7

8.2

7.9

6.3

5.1

12.2

4.4

5.3

8.9

7.8

11.0

9.5

6.9

12.6

10.1

6.6

6.8

3.9

10.9

3.0

17.2

6.9

0.7

8.3

6.3

10.9

5.6

7.6

8.2

7.3

15.4

3.5

4.6

4.5

8.3

8.2

9.2

7.0

7.8

5.8

14.8

1.3

3.0

5.8

6.1

8.9

11.8

3.4

8.7

9.7

4.5

6.9

1.8

4.0

4.2

17.4

7.0

0.5

0.2

-

0.3

-

2.6

-

-

-

-

-

-

-

0.2

0.1

0.3

0.2

0.3

0.1

0.3

-

0.1

0.2

0.9

-

0.3

-

0.2

0.3

0.7

-

-

0.8

0.1

0.3

0.1

26

6. Travel Expenses (1)

■Travel expenses (Those involved in considering travel plans/Single answer)

27


■Package tour expenses (Users of package tours who were involved in the consideration of travel plans/Single answer)

49,999

yen

or less

50,000-

99,999

yen

100,000-

149,999

yen

150,000-

199,999

yen

200,000-

299,999

yen

300,000-

399,999

yen

400,000

yen

or more

No ans.

●Legend

2014 survey total (n=2484) 19.3

2013 survey total (n=2567) 17.2

Sex Male (n=1185) 21.6 18.0

Female (n=1299) 17.2 16.5

Sex & age Male 18-29 yrs (n=155) 17.3 15.3

Male 30-39 yrs (n=244) 18.3 16.6

Male 40-49 yrs (n=241) 17.4 15.9


Female 18-29 yrs (n=356) 14.5 13.5

Female 30-39 yrs (n=258) 17.3 15.3

Female 40-49 yrs (n=210) 15.6 14.1


Area of


Kansai (n=656) 19.2 17.2

Tokai (n=376) 18.8 17.8

Accompanying








Other (n=87) 19.1 17.1

Life









Student (n=84) 12.6 10.5




† Package tour expenses is the total expenses paid per adult to the travel agent, including miscellaneous expenses

　 (airport tax, local taxes, fuel surcharge, insurance, etc)


2014

survey

Average

(tens of

1000s

of yen)

2013

survey

Average

(tens of

1000s

of yen)

Distance of

the last

destination

11.2％

13.0

9.5

12.6

15.4

12.4

8.9

6.9

16.3

12.3

17.4

8.0

10.8

11.4

12.3

5.1

15.1

8.7

18.1

17.3

8.4

12.2

14.2

7.7

10.8

9.2

12.2

15.3

14.1

16.6

15.0

15.6

2.0

5.0

28.1

21.7

25.3

20.7

22.6

20.1

21.7

27.9

17.3

26.9

21.2

20.6

21.0

21.3

23.7

20.0

19.3

28.6

14.7

25.5

38.4

21.8

26.9

24.8

20.4

28.8

19.9

16.4

25.5

26.1

29.3

19.7

34.3

2.4

19.2

45.9

13.9

14.9

14.6

13.3

15.1

15.9

15.8

13.4

14.3

11.4

15.4

12.8

14.3

14.3

12.1

17.6

12.2

11.5

17.6

11.6

16.9

15.3

6.6

13.0

14.8

18.4

11.6

16.1

17.6

15.6

16.2

19.1

6.5

20.5

14.5

11.7

12.1

10.6

12.6

10.4

11.4

14.2

8.8

13.1

13.8

16.7

9.7

12.1

9.9

12.8

7.3

14.5

10.0

13.5

12.0

14.6

12.7

10.4

9.8

19.4

13.0

11.0

14.2

10.0

15.4

15.0

6.1

12.0

17.1

4.8

20.6

17.3

17.1

23.8

13.6

14.1

16.6

19.6

18.6

24.6

19.9

29.0

19.9

20.8

23.0

22.7

14.5

24.6

17.3

10.8

21.8

17.4

19.7

23.8

16.0

10.5

24.8

14.3

10.5

16.0

20.2

17.4

35.4

20.0

5.2

10.9

9.4

13.1

8.9

12.9

14.8

7.7

14.7

6.6

9.8

5.5

11.6

11.6

9.7

10.3

10.1

8.1

14.9

5.6

7.2

10.4

9.2

10.9

11.7

5.8

17.3

13.4

8.8

11.5

4.5

10.4

2.5

21.8

9.0

0.9

9.8

7.9

13.8

6.2

8.6

9.7

8.9

19.3

4.3

6.8

4.5

8.0

9.9

10.0

9.0

17.6

6.5

15.6

1.9

2.6

6.0

6.0

12.1

13.6

3.9

11.8

10.2

5.3

8.8

2.7

3.5

3.7

19.8

8.9

0.3

0.2

-

0.5

-

3.9

-

-

-

-

-

-

-

0.2

0.2

0.4

0.3

0.5

0.1

0.5

-

0.1

0.3

1.3

-

0.5

-

0.3

0.4

1.4

-

-

1.3

0.2

0.4

0.1

28


■Air ticket expenses (Those who arranged travel and were involved in the consideration of travel plans/Single answer)

9,999

yen or

less

10,000-

19,999

yen

20,000-

29,999

yen

30,000-

39,999

yen

40,000-

49,999

yen

50,000-

99,999

yen

100,000

-

149,999

yen

150,000

yen or

more

No ans.

●Legend

2014 survey total (n=1657) 10.4


Sex Male (n=923) 10.6 8.8

Female (n=734) 10.2 10.4

Sex & age Male 18-29 yrs (n=100) 11.3 9.1

Male 30-39 yrs (n=195) 10.7 7.3

Male 40-49 yrs (n=283) 9.3 9.1


Female 18-29 yrs (n=162) 8.9 9.0

Female 30-39 yrs (n=191) 9.1 9.0

Female 40-49 yrs (n=153) 10.0 9.8


Area of


Kansai (n=364) 10.2 8.7

Tokai (n=239) 9.8 9.2

Accompanying








Other (n=39) 9.5 8.2

Life









Student (n=57) 8.8 9.8




† Air ticket expenses is the amount paid per adult, including miscllaneous expenses


Distance of

the last

destination

2014

survey

Average

(tens of

1000s

of yen)

2013

survey

Average

(tens of

1000s

of yen)

5.8％

5.3

5.5

6.2

4.5

3.0

7.2

5.7

3.1

5.4

9.3

7.1

5.8

6.9

4.2

7.4

4.2

5.6

3.7

4.5

7.0

2.6

3.1

6.7

3.9

7.4

5.8

5.7

4.6

4.1

11.6

1.0

3.1

5.3

8.9

4.0

4.1

3.3

4.9

2.2

1.7

5.2

3.1

5.7

3.8

3.1

6.5

3.3

5.9

4.2

4.2

1.7

2.6

5.5

3.4

4.6

7.1

5.5

5.5

3.1

2.3

2.9

3.2

2.6

6.4

1.6

9.0

1.0

1.1

10.1

6.5

4.8

6.2

6.9

11.2

8.2

4.8

4.6

9.4

9.2

5.3

4.1

3.8

10.7

11.6

7.1

8.6

3.5

8.5

7.5

6.5

8.5

6.3

4.6

5.7

15.7

5.1

7.8

6.9

10.5

6.2

11.9

0.7

3.3

15.1

7.2

7.5

6.5

8.1

5.6

6.0

7.6

6.2

9.4

10.4

7.9

5.3

7.3

7.4

6.7

5.9

5.5

4.6

11.7

11.6

8.3

9.7

9.8

7.0

10.1

9.8

5.9

7.3

5.7

9.7

10.1

10.2

0.5

5.0

15.8

5.8

6.8

7.2

4.2

3.4

8.2

5.9

8.8

3.8

5.8

2.6

4.1

5.9

4.9

7.1

7.5

2.8

5.0

6.3

10.6

3.2

3.9

2.0

5.5

4.0

2.4

6.3

6.7

7.8

5.3

2.3

1.0

1.6

4.4

11.5

27.8

31.1

30.6

24.2

31.3

33.2

31.4

28.4

27.7

24.6

26.0

20.1

30.0

23.6

24.2

31.4

31.4

22.7

34.3

33.7

20.2

25.0

29.2

26.0

28.7

31.1

24.8

30.6

35.9

25.1

20.2

26.6

12.9

41.3

29.6

22.2

20.3

21.0

23.7

17.9

17.2

20.0

24.7

24.5

22.9

23.8

23.7

23.2

21.2

19.0

20.2

27.3

24.9

16.6

16.1

27.3

21.4

23.5

24.2

21.4

17.2

23.0

20.6

17.2

24.8

24.8

21.5

35.1

25.6

5.7

20.7

20.0

19.8

21.9

24.0

22.4

17.9

18.6

16.4

17.9

22.0

29.0

20.7

19.4

22.9

16.3

18.4

31.0

13.4

12.7

22.9

21.8

20.6

20.4

23.1

14.1

26.2

18.1

19.4

14.1

23.3

18.7

45.2

13.9

3.3

29


■Accommodation expenses

(Those who arranged travel and were involved in the consideration of travel plans/Single answer)

9,999

yen or

less

10,000-

19,999

yen

20,000-

29,999

yen

30,000-

39,999

yen

40,000-

49,999

yen

50,000-

99,999

yen

100,000

-

149,999

yen

150,000

yen or

more

No ans.

●Legend



Sex Male (n=923) 6.4 4.7

Female (n=734) 5.1 5.2

Sex & age Male 18-29 yrs (n=100) 6.4 4.1

Male 30-39 yrs (n=195) 5.0 3.8

Male 40-49 yrs (n=283) 5.4 4.4


Female 18-29 yrs (n=162) 4.6 3.9

Female 30-39 yrs (n=191) 4.1 5.0

Female 40-49 yrs (n=153) 5.4 5.2


Area of


Kansai (n=364) 5.9 4.7

Tokai (n=239) 5.2 4.4

Accompanying








Other (n=39) 4.4 4.8

Life









Student (n=57) 4.3 5.0




† Accommodation expenses is the hotel and accommodation facility expenses paid per adult


Distance of

the last

destination

2014

survey

Average

(tens of

1000s

of yen)

2013

survey

Average

(tens of

1000s

of yen)

14.9％

16.8

10.9

19.8

16.8

12.1

11.4

8.2

25.2

19.6

17.6

17.8

13.6

17.4

16.8

15.8

10.3

11.3

15.4

14.2

18.5

18.3

17.1

14.1

19.4

4.7

12.1

16.4

12.3

24.8

14.7

21.1

12.1

15.3

16.8

13.0

12.7

12.4

13.8

13.4

14.2

13.4

10.3

15.1

17.9

12.8

10.1

12.6

13.1

14.9

13.1

14.5

9.8

19.1

12.7

14.4

9.9

17.8

11.0

14.5

16.1

10.8

14.9

14.2

16.8

14.7

18.9

5.4

9.1

24.6

11.8

13.4

13.9

9.2

10.6

13.4

14.1

14.9

7.5

7.9

9.7

11.2

11.8

11.9

12.0

16.0

5.4

9.7

10.3

18.7

9.4

6.1

2.1

11.1

8.4

16.5

15.8

11.1

13.5

7.2

7.0

4.1

6.7

12.7

15.9

11.5

11.7

11.7

11.2

8.9

11.2

11.7

12.9

13.2

11.3

9.7

10.7

11.8

10.7

11.5

12.9

10.2

7.7

15.1

16.3

7.9

14.4

18.1

13.2

10.8

10.8

10.6

10.6

10.6

11.9

9.3

13.7

8.9

12.0

13.9

7.0

7.9

7.8

6.0

7.8

9.5

8.6

6.2

4.4

7.5

7.9

4.7

7.2

6.9

6.4

6.6

17.5

5.8

7.3

7.8

6.0

5.6

10.5

5.8

4.7

9.7

5.5

9.0

10.3

6.5

8.5

6.5

6.3

6.5

8.1

23.9

22.7

24.2

23.5

24.0

23.7

23.8

24.7

21.4

23.8

23.3

24.9

24.5

22.4

23.5

22.2

23.0

27.0

25.0

19.4

24.5

27.3

15.5

24.1

19.0

26.3

24.2

24.2

24.1

23.5

25.6

22.3

30.5

24.9

16.2

10.4

8.2

10.7

10.0

11.2

10.3

10.0

11.3

10.1

9.2

11.9

9.5

10.9

8.8

10.8

7.2

13.2

15.0

6.0

8.4

11.0

12.5

17.1

9.7

18.0

8.1

11.9

9.3

10.0

7.8

10.9

9.5

16.3

12.4

2.6

7.4

6.6

8.3

6.4

6.7

5.6

6.9

11.3

3.1

2.9

7.0

11.2

7.8

8.7

4.1

6.2

6.0

13.8

1.8

2.5

8.2

5.9

1.7

10.9

5.2

7.8

9.2

4.4

4.8

1.6

9.3

3.9

13.8

7.2

2.0

-

-

0.1

-

0.6

-

-

-

-

-

-

-

0.1

-

-

0.1

-

-

-

-

-

-

-

-

-

-

-

0.1

0.1

-

-

-

-

0.1

-

30

7. Number of Days Traveled

■Number of days traveled (Total/Single answer)

3 days

or less4 days 5 days 6 days 7 days

8-

9 days

10-

１4 days

１5 days

or moreNo ans.

●Legend



Sex Male (n=2523) 7.2 7.4

Female (n=2412) 7.3 7.4

Sex & age Male 18-29 yrs (n=334) 7.6 8.0

Male 30-39 yrs (n=505) 6.3 6.3

Male 40-49 yrs (n=605) 6.2 6.5


Female 18-29 yrs (n=615) 7.4 7.5

Female 30-39 yrs (n=505) 7.0 6.9

Female 40-49 yrs (n=423) 6.7 6.6


Area of


Kansai (n=1241) 7.4 7.1

Tokai (n=726) 6.8 7.4

Accompanying








Other (n=257) 8.5 6.8

Life









Student (n=202) 9.1 11.5




Distance of

the last

destination

2014

survey

Average

(days)

2013

survey

Average

(days)

12.1％

12.5

11.5

12.8

16.5

14.5

14.2

7.1

18.2

11.9

14.6

8.5

10.6

15.1

13.3

11.2

12.8

6.3

18.8

24.5

7.2

16.2

17.2

8.8

11.5

15.0

9.5

17.8

16.1

19.0

16.0

13.1

1.2

3.3

31.7

16.4

18.1

16.3

16.4

16.3

20.7

16.8

14.0

17.4

17.6

15.8

15.3

16.1

16.4

17.4

13.6

20.3

11.7

20.1

22.9

16.9

19.7

19.2

15.0

20.0

18.8

15.2

18.0

18.8

17.5

16.3

17.0

1.1

11.9

35.3

16.7

15.4

17.5

15.9

16.8

18.0

18.3

17.0

18.0

17.6

16.5

13.0

16.6

15.3

19.4

12.1

22.3

14.2

15.2

17.1

24.0

16.6

17.8

16.8

27.0

20.0

14.4

16.4

16.5

17.6

12.5

15.6

5.9

24.9

18.6

11.0

11.2

10.8

11.2

8.5

9.7

12.4

11.0

8.3

11.6

13.8

11.8

10.9

10.3

12.3

9.1

8.4

11.6

10.1

7.9

15.2

11.2

9.9

11.3

11.4

11.4

12.9

9.7

9.5

9.1

9.9

7.1

8.9

18.7

5.1

11.1

10.5

10.8

11.4

15.2

12.2

13.9

7.1

13.6

13.5

10.2

9.3

11.3

11.6

9.5

11.0

12.8

11.8

11.5

8.2

12.7

9.6

8.5

9.5

11.8

18.4

12.6

11.0

10.9

12.4

10.5

14.5

14.0

15.6

3.6

16.7

15.8

16.7

16.7

9.7

14.2

14.5

21.3

12.1

14.9

15.7

21.4

17.3

14.7

17.4

14.5

13.1

24.5

15.0

8.3

13.3

17.5

12.5

19.8

9.0

12.7

21.5

12.1

11.2

10.0

18.0

9.0

36.2

12.5

2.0

11.8

12.2

12.3

11.3

10.7

9.7

7.9

16.5

8.1

10.2

9.6

14.9

12.6

12.3

7.4

16.6

7.5

16.0

7.5

9.2

8.2

8.6

8.8

14.0

8.0

3.8

11.2

10.5

11.5

9.5

12.2

12.5

25.4

8.5

2.6

4.3

4.3

4.1

4.4

6.3

1.2

1.9

6.1

4.3

2.5

3.8

5.7

4.5

4.2

3.4

12.0

2.7

3.9

1.8

2.0

2.5

0.6

6.1

4.8

1.3

―

2.7

4.4

5.6

5.0

4.7

11.1

7.3

4.6

1.1

31

8. Purpose of Travel (1)

■Purpose of travel (Total/Multiple answers)

2014

survey

2013

survey

(n=4936) (n=5078)

To stroll around town 48.7 45.0

To visit famous sites and historic spots 48.0 45.5

To eat good food 47.9 47.9

To shop 41.7 42.6

To escape from the routine 24.9 24.1

To experience a different culture 21.0 22.5

To create memories 20.7 20.4

To enjoy nature 18.0 17.0

Relax at hotel 16.9 16.9

To relax on the beach 14.9 14.2

To view art 14.2 12.6

Just to try getting to a foreign country 13.8 14.0

Beauty treatments and massages 13.6 13.3

To see stimulation 10.9 10.6

In expectation of interactions and new encounters with local people 7.8 9.2

To engage in sports 7.7 7.5

To stay at luxury hotels 7.4 8.3

To see Japanese friends and acquaintances who live there 6.4 6.6

For my children 5.4 5.1

To experience places off the beaten track / adventures 4.4 4.3

To improve my language ability 3.7 3.9

To honeymoon 3.7 3.5

To visit a place that is in my memories 3.3 3.5

To enjoy a concert / musical performance 3.3 3.0

For my parents 3.2 2.6

To see an event held during a particular time 2.7 2.2

To view a sport event 1.7 2.0

To tour locations of filming 1.5 1.4

To get a better grounding in hobbies and studies pursued 1.3 2.1

To attend a wedding ceremony 1.3 1.2

To do a home-stay / study abroad 0.7 1.0

To benefit my career opportunities 0.6 0.5

Working holiday 0.1 －

Other 4.3 5.5

0 10 20 30 40 50 60

2014 survey total

2013 survey total（％）

32

8. Purpose of Travel (2)

■Purpose of travel (Total/Multiple answers)

（％）

Sightseeing Purposes Activity PurposesComfort

Purposes

Sample

To stroll

around town

To visit

famous sites

and historic

spots

To eat good

foodTo shop

Beauty

treatments

and massages

To stay at

luxury hotelsTo view art

To engage in

sports

To experience

places off the

beaten track

/ adventures

To enjoy a

concert /

musical

performance

To see an

event held

during a

particular time

To view a

sport event

To tour

locations of

filming

To get a

better

grounding in

hobbies and

studies

pursued

To escape

from the

routine

To enjoy

natureRelax at hotel

2014 survey total 4936 48.7 48.0 47.9 41.7 13.6 7.4 14.2 7.7 4.4 3.3 2.7 1.7 1.5 1.3 24.9 18.0 16.9

2013 survey total 5078 45.0 45.5 47.9 42.6 13.3 8.3 12.6 7.5 4.3 3.0 2.2 2.0 1.4 2.1 24.1 17.0 16.9

Sex Male 2523 ②46.6 ①49.2 ③44.3 36 .4 9.8 7.9 12.8 9.2 5.4 3.1 2.6 2.5 1.2 1.5 21.7 18.3 18.2

Female 2412 ②50.9 46.8 ①51.6 ③47.3 17.5 6.9 15.6 6.1 3.4 3.5 2.8 1.0 1.8 1.1 28.3 17.6 15.6

Male 18-29 yrs 334 ②49.7 ①50.7 ③41 .2 36 .7 8 .0 3.8 11.7 8.3 5.2 2.0 4.5 4.0 2.0 1.2 22.0 12 .8 11 .5

Male 30-39 yrs 505 ①48.7 ③42 .8 ②46.7 40.2 9.2 6.3 11.7 11.0 5.5 2.0 2.2 3.3 2.0 1.7 24.8 17.8 17.7

Male 40-49 yrs 605 ①46.5 39 .7 ②45.1 ③39.9 12.8 7.4 9.7 9.5 5.8 3.6 2.4 1.8 1.1 1.9 27.9 16.2 22.1

Male 50 yrs or older 1080 ②44.6 ①57.0 ③43.8 32 .6 8.9 10.2 15.3 8.4 5.3 3.6 2.3 2.0 0.7 1.3 16 .6 21.4 18.3

Female 18-29 yrs 615 ②51.2 44.7 ③50.3 ①52.0 18.9 3.3 13.7 7.1 4.6 3.3 3.3 1.3 2.3 0.8 29.1 13.4 12.6

Female 30-39 yrs 505 ②52.0 41 .8 ①56.1 ③48.3 19.0 7.7 14.5 5.5 3.8 3.3 2.2 1.3 0.8 1.4 32.2 16.5 19.3

Female 40-49 yrs 423 ③51.7 40 .2 ①59.8 ②52.6 19.8 6.7 14.2 8.2 3.2 4.6 2.4 1.1 1.9 1.6 29.8 16.5 17.9

Female 50 yrs or older 870 ②49.6 ①54.3 ③45.9 40.8 14.6 9.1 18.3 4.7 2.3 3.3 3.1 0.5 1.9 0.8 24.7 21.7 14.4

Kanto 2969 ①49.7 ②47.7 ②47.7 41.8 13.1 7.4 14.6 7.7 4.3 3.3 2.7 2.1 1.2 1.3 25.7 17.6 17.0

Kansai 1241 ①49.2 ③49.0 ①49.2 42.5 13.7 8.7 15.1 6.9 4.7 3.1 2.9 1.0 2.0 1.2 23.4 18.8 16.9

Tokai 726 ③43 .5 ①47.4 ②46.6 40.0 15.3 5.5 10.9 8.6 4.4 3.5 2.6 1.6 1.8 1.6 24.3 17.9 16.6

Worker (child 7 yrs and over) 1858 ②45.8 ①53.4 ③44.2 39.6 11.6 9.1 15.9 7.5 4.0 3.0 2.5 1.3 1.3 1.2 21.2 21.1 16.5

Worker (child 2-6 yrs) 240 ③42 .1 28 .7 ②43.7 ①51.2 13.1 7.7 8 .8 10.8 4.2 2.6 2.5 1.5 2.0 1.4 26.5 18.1 25.8

Worker (child 1 yr and under) 109 ②37 .8 33 .3 ①47.2 ③36 .6 10.4 8.9 7 .8 13.1 5.1 0.5 1.8 1.0 1.7 ― 23.2 13.6 23.5

Worker (married, no children) 1023 ②51.2 ③46.2 ①52.4 44.1 15.4 7.4 15.3 8.5 4.7 2.8 1.9 1.8 1.2 0.6 26.0 18.8 20.0

Worker (unmarried) 1504 ①52.8 ③47.5 ②51.6 42.0 15.2 6.1 12.8 6.6 4.8 4.5 3.5 2.3 1.6 1.9 28.9 14.9 14.4

Unmarried male 782 ①50.1 ②48.4 ③44.8 31 .8 11.0 5.9 10.7 7.7 5.3 3.6 3.5 4.0 1.7 2.2 25.3 14.4 14.8

Unmarried female 20s/30s 686 ①54.3 44.9 ②53.9 ③51.9 18.8 4.6 14.0 5.4 4.2 3.7 3.4 0.8 1.8 1.7 32.4 13.2 12.8

Unmarried female 40s and over 232 ②50.9 ③48.0 ①54.9 43.6 16.0 7.0 15.4 6.1 4.1 7.0 3.8 0.3 2.0 1.5 25.9 17.7 14.5

Student 202 ①44.9 ②42 .3 37 .1 ③37.9 12.5 1 .3 11.7 6.0 4.0 1.6 3.8 1.1 2.8 1.6 22.6 9 .5 10 .2

Comfort

PurposesVague Purposes Personal Purposes Other Purposes

Sample

To relax on

the beach

To experience

a different

culture

To create

memories

Just to try

getting to a

foreign

country

To see

stimulation

In expectation

of

interactions

and new

encounters

with local

people

To improve my

language

ability

To benefit my

career

opportunities

To see

Japanese

friends and

acquaintances

who live there

To visit a

place that is in

my memories

For my

children

To

honeymoon

For my

parents

To attend a

wedding

ceremony

To do a

home-stay /

study abroad

Working

holidayOther

2014 survey total 4936 14.9 21.0 20.7 13.8 10.9 7.8 3.7 0.6 6.4 3.3 5.4 3.7 3.2 1.3 0.7 0.1 4.3

2013 survey total 5078 14.2 22.5 20.4 14.0 10.6 9.2 3.9 0.5 6.6 3.5 5.1 3.5 2.6 1.2 1.0 ― 5.5

Sex Male 2523 15.9 21.8 17.8 13.7 11.1 8.6 3.4 0.6 5.7 2.8 5.4 3.5 2.3 1.2 0.5 0.2 4.1

Female 2412 13.8 20.2 23.7 13.9 10.7 7.1 4.1 0.5 7.1 3.9 5.4 3.8 4.1 1.3 1.0 0.1 4.5

Male 18-29 yrs 334 13.7 27.2 23.2 21.5 21.3 10.0 7.7 2.2 6.0 2.3 1.0 10.0 2.2 2.0 2.0 0.3 1.5

Male 30-39 yrs 505 19.5 18.8 20.2 17.2 14.8 6.5 3.5 0.7 5.3 1.7 3.7 8.5 3.0 2.2 0.3 ― 3.3

Male 40-49 yrs 605 22.1 17.9 16.6 16.0 12.9 9.2 3.7 0.2 5.5 3.2 11.1 1.5 3.6 0.5 0.3 0.2 4.0

Male 50 yrs or older 1080 11.4 23.7 15 .7 8 .4 5 .3 8.7 1.8 0.3 5.9 3.3 4.3 0.3 1.3 1.0 0.2 0.2 5.3

Female 18-29 yrs 615 13.7 21.2 30.5 21.0 17.9 8.1 6.1 1.2 5.6 2.8 0.8 7.9 4.5 1.0 2.5 0.3 2.3

Female 30-39 yrs 505 20.1 15 .4 25.5 16.4 12.6 7.2 3.8 0.5 6.9 2.8 5.8 7.4 7.1 3.5 0.6 0.2 3.9

Female 40-49 yrs 423 19.4 19.5 20.5 12.2 9.3 7.4 3.0 ― 9.9 4.6 11.2 1.1 4.6 0.5 0.5 ― 5.1

Female 50 yrs or older 870 7 .4 22.6 19.4 8 .4 5 .1 6.0 3.3 0.3 7.0 4.8 5.6 0.2 1.9 0.8 0.5 ― 6.2

Kanto 2969 16.0 21.2 20.4 13.9 11.1 7.8 3.4 0.7 6.5 3.3 5.0 3.2 2.9 1.2 0.7 0.1 4.7

Kansai 1241 13.0 20.4 20.9 13.7 10.6 7.8 3.8 0.2 7.1 3.7 6.1 3.9 3.9 1.3 0.8 0.2 3.7

Tokai 726 13.3 21.6 21.5 13.6 10.8 7.9 4.7 0.6 4.8 2.9 5.8 5.3 3.1 1.8 0.8 0.3 4.0


Worker (child 2-6 yrs) 240 35.3 15 .1 28.5 11.0 13.5 6.5 2.7 0.4 6.3 3.8 21.2 1.2 7.4 2.3 ― 0.3 2.3

Worker (child 1 yr and under) 109 28.5 9 .7 26.4 11.5 8.2 3.5 2.8 ― 6.7 2.1 11.6 19.6 4.3 3.0 ― ― 1.5

Worker (married, no children) 1023 17.9 18.3 20.2 14.1 9.5 6.6 2.5 0.2 4.8 3.7 0 .2 14.5 2.0 1.4 0.1 ― 4.5


Unmarried male 782 12.5 24.4 17.2 18.4 17.6 11.9 5.7 1.3 6.5 2.3 0.5 0.3 3.1 1.2 0.9 0.4 3.2

Unmarried female 20s/30s 686 11.4 20.3 27.0 21.4 18.6 9.7 6.8 1.3 7.1 2.4 0 .1 0.1 5.8 1.6 2.6 0.3 3.4

Unmarried female 40s and over 232 9 .3 21.8 14 .8 14.0 9.3 6.7 5.5 ― 9.6 2.9 2.0 ― 4.4 0.3 0.3 ― 5.2

Student 202 8 .1 32.8 27.9 24.5 21.1 11.2 15.5 3.7 7.1 2.1 0.8 1.3 3.5 0.9 7.0 0.3 3.1



† ①, ② , and ③ are the top three responses for each segment (excluding "Other" and "No ans.")

Life

stage

Sex & age

Area of

residence

Life

stage

Sex & age

Area of

residence

33

9. Actions at Destination 1) Total

■Actions at destination (Total/Multiple answers)

（％）

Sample

City

sightseeing /

Tour to

surrounding

area

Island tourPleasure

cruise

Visit famous

and historic

places

Theme park

Art museums

and historic

museums

Aquariums/

zoos

Shopping

tour

To tour

locations of

filming

Famous

dishes

Dinner

cruise

Beauty

treatments,

spa, massage,

hot springs

GolfingDiving and

snorkeling

Other marine

sports

Skiing and

snowboarding

2014 survey total 4936 37.7 7.0 10.2 23.6 3.7 14.9 3.0 8.2 1.4 20.7 4.1 9.8 2.4 5.7 3.6 0.2

2013 survey total 5078 40.3 7.8 11.0 26.2 4.7 14.4 3.7 10.0 1.9 23.7 4.5 12.0 3.0 5.7 3.7 0.4

UK 148 ①43.9 4.5 13.6 ③33.0 8.9 ②37.1 4.7 7.4 4.9 19.6 3.4 1 .6 2.1 1.1 0.4 ―

France 269 ①55.5 4.6 11.1 ③42.5 2.2 ②43.9 1.5 5.6 0.8 29.4 8.4 0 .4 0.3 ― ― 0.2

Germany 145 ①61.8 2.7 12.2 ②46.5 3.9 ③41.1 2.9 12.9 2.7 37.1 2.9 0 .7 ― 0 .7 0.7 0.7

Spain 113 ①61.7 3.0 11.4 ②58.5 5.6 ③48.7 5.6 14.3 3.8 41.1 5.3 3 .2 0.5 ― 1.2 ―

Italy 195 ①61.3 18.7 12.5 ③49.9 2.5 ②53.9 2.2 13.5 2.4 35.4 1.6 1 .5 0.3 ― ― 0.5

Other nations in west Europe 182 ①53.6 2.3 18.5 ②46.8 ― ③42.0 1.2 5.5 0.7 39.5 5.6 ― ― ― 1.3 ―

Other places in Europe 181 ①60.3 6.5 16.9 ②45.4 3.0 ③38.4 0.9 6.8 0.9 20.8 5.5 2 .2 ― ― ― 1.0

Turkey 62 ①66.7 2.7 ③36.5 ②58.6 2.7 33.7 2.9 22.4 1.6 31.8 4.2 5.2 ― ― 1.1 ―

Other Middle East or Africa 64 ①68.1 4.1 11.9 ②46.8 1.3 29.5 4.5 18.9 5.7 ③39.0 4.1 8.9 1.3 5.3 1.2 ―

USA east 120 ①31 .6 3.8 10.2 17 .4 10.7 ③27.8 5.0 7.9 1.5 12 .8 8.3 1 .2 7.3 2.0 0.7 ―

USA west 178 ①30 .1 2.4 5.3 8 .8 11.3 6 .9 2.2 7.1 1.9 11 .5 2.1 0 .5 2.5 0 .6 1.9 0.6

USA south 43 7 .5 ― 6.3 5 .4 ①48.3 ③11.4 ― 2 .0 ― 9 .2 2.0 ― ― ― 1.6 ―

Canada 59 ①44.5 2.8 11.1 12 .0 6.4 5 .8 ― 6.9 1.6 ②17.5 3.0 ― 2.3 ― ― 3.9

Central/South America or Caribbean 60 ①67.7 4.9 14.8 ②46.6 1.4 19.8 ― 10.4 ― ③25.0 1.4 4 .3 ― 5.9 1.1 ―

Hawaii (Oahu) 501 ①30 .4 11.3 13.6 9 .8 3.0 1 .9 3.6 7.8 1.4 11 .2 11.9 7.6 4.5 ③15.0 7.3 0.1

Hawaii (other than Oahu) 130 ①33.0 13.2 13.5 12 .4 3.5 2 .9 5.3 11.6 1.8 6 .8 10.5 5.8 16.8 ③17.6 10.6 0.6

Guam 287 ①21 .7 8.1 8.4 3 .7 2.6 0 .9 3.8 5.5 1.0 ③19.3 4.0 8.9 6.7 18.5 ②21.4 ―

Saipan 47 19 .8 ②41.4 5.6 8 .5 3.5 ― ― 1 .4 ― 14 .7 3.1 10.3 4.9 ①46.8 ③20.1 ―

South Pacific islands or other islands 65 ③24 .3 ②30.2 18.7 13 .0 5.5 2 .7 2.1 6.2 ― 2 .8 6.6 22.2 4.2 ①57.4 13.8 ―

Shanghai 71 ①29 .3 5.2 5.6 ③17 .9 2.0 13.7 3.1 14.2 3.2 ②20.9 3.2 8.3 5.3 1.2 ― ―

Beijing 19 ②26.0 7.4 8.4 ①35.8 4.5 13.9 7.4 17.9 4.5 ③24.6 ― 9.7 ― ― ― 3.0

Other China (exc. Hong Kong / Macau) 46 ②15 .4 ― ― ③14 .9 2.9 8 .0 6.8 ― ― ①18.8 ― 8.9 ― ― ― ―

Hong Kong 137 ①29 .1 1 .7 5 .2 7 .3 ③10.1 1 .6 1.4 6.7 0.4 ②14 .9 0.7 4.9 ― 0 .6 ― ―

Macau 53 ①24 .1 ― 2 .6 ③12 .4 ― 1 .6 1.6 8.6 ― ②18.2 ― 10.3 ― ― ― ―

Taiwan 448 ①44.1 1 .0 1 .7 ②28.4 2.4 23.0 2.2 11.5 0.5 ③27.5 0.7 13.3 0.7 0 .2 0.4 0.1

Korea 549 ①20 .1 1 .0 2 .4 11 .4 1.1 2 .9 1.1 7.1 2.4 12 .4 0.9 ②19.6 0.3 0 .3 0.2 ―

Singapore 180 ①31 .9 9.4 12.0 ③13 .6 11.2 4 .3 13.2 4.9 2.3 ②23.8 2.7 5.7 0.5 3.0 1.0 ―

Phuket 38 ③26 .2 ①54.7 16.8 13 .9 3.9 ― ― 5.9 2.6 10 .1 3.2 ②26.6 4.7 25.2 9.4 ―

Thai beaches (other than Phuket) 46 ③13 .2 11.3 5.8 5 .5 1.2 2 .1 2.2 ― ― 9 .4 ― ①18.3 7.8 ②17.6 1.8 ―

Bangkok or other Thai cities 233 ①33.1 3.1 6.6 ②24.7 1.2 2 .2 3.7 7.1 ― 18.3 1.9 ③23.4 7.6 0 .7 0.4 ―

Bali 102 ②33.3 12.8 4 .3 18 .1 3.1 2 .0 3.9 9.2 2.3 16.7 3.2 ①39.1 3.0 ③21.2 9.1 ―

Indonesian cities 18 ②37.6 ― ― ①41.3 3.1 12.8 9.8 ― ― ― 4.4 ③30.5 ― ― 5.6 ―

Malaysia 84 ①38.3 22.3 13.5 ③29.2 2.0 6 .7 5.0 8.9 ― ②30.2 3.3 9.8 1.6 4.8 2.8 ―

Philippines 53 2 .6 ③16.4 3 .1 7 .5 ― 4 .4 3.4 8.3 ― 6 .0 ― ②19.4 3.4 ①20.2 15.8 1.1

Vietnam 138 ①51.2 14.7 24.5 ②29.3 1.1 5 .6 0.5 9.6 ― ③28.0 9.0 19.0 1.7 ― ― ―

Cambodia 70 ②57.8 5.7 ③31.4 ①62.7 0.8 6 .2 ― 11.3 ― 27.1 1.0 23.0 ― 0.8 1.2 ―

Other places in Asia 85 ①47.2 2.1 8.3 ②29.3 0.7 9 .1 3.2 6.0 ― ③18.4 ― 9.6 ― 0 .7 ― ―

Australia 102 ①47.3 20.7 ③24.8 ②26.6 7.1 4 .6 12.5 11.0 2.4 19.2 18.3 3 .5 3.1 22.1 6.5 ―

New Zealand or other Oceania 39 ②53.2 8.0 ①61.2 ③35.9 4.5 8 .0 4.5 ― 3.4 18.8 1.4 ― 1.4 1.4 4.9 2.5

Used 2484 ①58.1 10.8 14.7 ②37.8 4.5 20.7 3.7 14.6 2.2 ③31.7 6.3 10.2 2.0 8.2 4.9 0.2

Didn't use 1657 ①15 .1 2.7 4 .6 8 .2 3.2 ③10.0 2.3 1 .5 0.5 9 .3 1.5 9.4 2.5 2.5 1.7 0.1

Sample

Outdoor

(fishing,

climbing, etc.)

Riding

(horseback,

rafting, etc.)

Other sportsSafari jungle

tour

Viewing of

theater,

musicals,

concert,

shows, etc.

Sports

viewing

Other event

viewingGambling Night tour Instruction

Ethnic

cultural

experiences

Trains Car rental Other Nothing

Don't know

or don't

remember

2014 survey total 4936 3.3 3.6 1.4 1.6 9.5 1.5 0.9 1.1 5.3 0.3 2.2 7.7 5.5 3.4 18.2 7.5

2013 survey total 5078 2.3 3.0 0.9 1.4 10.8 1.8 0.9 1.3 5.8 0.3 2.6 7.3 6.2 3.5 18.2 6.8

UK 148 3.6 5.4 1.3 2.7 22.4 5.9 2.8 1.2 2.8 0.6 1.5 29.2 5.9 4.8 12 .9 4.6

France 269 1.5 1.6 0.8 1.2 9.1 1.7 0.8 0.2 3.4 0.4 0.2 19.4 2.7 1.9 13 .2 5.0

Germany 145 4.1 2.0 1.1 0.7 14.2 3.2 0.4 1.3 4.8 0.7 2.7 25.9 2.9 3.3 5 .3 8.4

Spain 113 0.5 0.9 1.7 2.1 28.2 6.9 7.2 1.2 7.9 ― 2.8 16.8 4.8 ― 8 .7 4.1

Italy 195 ― 1.8 0.9 1.1 6.0 1.9 1.8 0.9 4.8 0.3 ― 15.3 2.9 2.0 5 .7 4.5

Other nations in west Europe 182 8.3 3.0 0.7 ― 15.4 1.0 1.0 0.3 5.0 ― 1.8 30.7 2.8 5.7 5 .9 5.3

Other places in Europe 181 2.7 4.2 1.0 1.3 17.6 2.1 1.3 ― 4.8 ― 4.7 23.8 3.1 5.1 9 .2 3.1

Turkey 62 ― 11.3 ― 1.6 16.5 ― 1.6 ― 11.5 ― 1.4 6.7 3.8 5.4 5 .0 12.4

Other Middle East or Africa 64 4.1 11.2 1.3 8.9 5.5 2.6 7.6 2.1 9.5 1.3 4.5 11.0 2.2 10.2 1 .2 5.5

USA east 120 4.0 4.0 3.4 2.0 ②28.9 9.6 2.9 0.8 3.9 0.7 0.7 8.4 6.8 3.5 17.5 5.7

USA west 178 3.4 2.5 0.8 1.1 ③16.4 5.8 ― 4.9 8.2 0.6 1.6 3.9 ②19.6 5.8 19.0 6.8

USA south 43 5.5 ― ― ― 10.1 4.4 4.1 3.1 3.1 ― ― 3.1 ②24.3 10.6 10 .9 4.4

Canada 59 ③12.6 9.4 ― ― 9.3 1.4 ― ― 6.9 ― 3.0 8.6 7.5 7.0 20.3 6.3

Central/South America or Caribbean 60 13.1 3.4 ― 3.9 7.1 1.4 ― ― 9.3 ― 7.0 12.4 5.6 10.1 7 .1 ―

Hawaii (Oahu) 501 8.1 4.4 2.0 1.2 5.0 0.8 0.5 0.5 6.2 0.7 1.0 0 .2 ②17.8 3.3 15.9 3.5

Hawaii (other than Oahu) 130 8.2 6.6 2.6 2.6 2 .0 1.4 1.2 1.8 8.2 1.2 2.2 ― ②25.3 3.5 8 .5 6.7

Guam 287 3.2 4.2 5.3 2.0 6.4 0.3 0.8 ― 5.9 0.3 0.9 0 .3 12.3 2.8 13 .2 6.4

Saipan 47 11.6 1.2 1.8 ― 4.9 ― 1.2 ― 2.1 ― 3.2 1 .8 1.8 1.7 5 .6 3.9

South Pacific islands or other islands 65 10.1 ― 1.2 5.5 ― ― ― ― 5.5 ― ― ― 1.5 2.4 3 .6 ―

Shanghai 71 3.9 1.2 3.7 1.2 16.0 ― ― 0.8 7.8 2.0 1.4 9.0 ― 3.5 18.9 12.3

Beijing 19 3.0 8.4 3.0 ― 8.4 ― ― ― 9.5 ― ― ― ― ― 17.0 28.2

Other China (exc. Hong Kong / Macau) 46 6.0 4.8 ― ― 5.9 ― 3.9 ― 5.9 ― 3.9 7.3 3.9 1.8 26.3 17.8

Hong Kong 137 0.4 ― 0.9 0.4 6.3 1.1 0.4 2.6 5.0 ― ― 2 .0 ― 3.7 36.8 11.5

Macau 53 ― ― ― ― 11.1 1.8 ― 8.4 11.4 1.8 ― ― ― 6.7 30.7 13.0

Taiwan 448 1.1 1.2 0.6 0.4 2 .4 1.1 0.5 0.6 7.1 ― 3.8 12.9 0.8 2.8 22.2 11.6

Korea 549 0.6 0.3 0.6 0.1 ③13.3 0.3 0.7 1.9 1.1 ― 2.0 2 .7 1.1 2.3 34.1 13.8

Singapore 180 1.8 6.5 0.5 11.4 2 .7 2.7 0.6 1.8 11.5 ― 2.2 1 .2 1.3 1.9 24.6 7.0

Phuket 38 ― 13.4 8.3 4.8 15.7 ― ― ― 5.7 ― 6.4 ― 6.8 2.6 3 .5 ―

Thai beaches (other than Phuket) 46 1.7 2.1 4.0 3.6 2 .1 ― ― ― ― ― ― 1 .8 ― 6.5 30.7 5.8

Bangkok or other Thai cities 233 ― 13.6 0.6 1.1 12.6 0.4 0.9 ― 5.2 0.4 3.7 5.1 1.3 1.0 28.4 5.1

Bali 102 3.3 10.6 3.4 5.2 12.9 ― 2.8 ― 4.1 ― 7.9 1 .6 4.1 4.9 14.6 4.9

Indonesian cities 18 7.4 ― ― ― 9.8 ― ― ― 4.6 ― ― 4.6 ― ― 37.6 ―

Malaysia 84 3.7 1.7 2.8 3.3 5.0 3.1 2.1 ― 6.6 ― 0.8 14.9 0.7 2.1 20.1 8.9

Philippines 53 4.4 3.4 1.1 1.1 4.9 ― ― 4.2 1.9 ― ― ― 6.8 1.9 30.4 6.1

Vietnam 138 1.0 0.7 2.0 ― 12.9 ― ― ― 3.8 0.5 7.9 ― ― 2.5 14.1 8.0

Cambodia 70 ― 1.5 2.4 1.2 14.7 ― 1.2 ― 8.0 1.4 7.8 1 .1 3.5 1.5 10 .0 2.7

Other places in Asia 85 6.4 3.7 ― 3.2 3 .7 0.7 1.6 ― 3.2 0.7 7.8 8.1 3.5 3.9 20.9 11.1

Australia 102 13.4 10.6 4.7 5.2 2 .3 3.2 ― 3.4 16.2 0.8 1.0 11.6 6.0 4.8 7 .4 4.4

New Zealand or other Oceania 39 8.0 9.4 ― 2.1 ― ― ― ― 13.1 ― 4.9 10.5 5.0 12.5 5 .5 4.0

Used 2484 4.7 4.9 1.6 2.2 10.2 1.1 1.4 1.0 8.2 0.3 3.4 6.5 4.0 2.6 12 .2 1 .2

Didn't use 1657 2.1 2.0 0.9 0.8 9.0 2.6 0.7 1.3 2.2 0.3 0.8 ②11.6 8.0 4.9 35.7 3.4



† ① , ② , and ③ are the top three actions done locally as seen by destination (exc. "Other," "Nothing,"and "Don't know or don't remember").

† "Actions as destination" is the total of "that which was incorporated in the package tour," "that which was applied for prior to departure," and "that which was applied for locally"

Package

use

Last

destination

(middle

classification)

Last

destination

(middle

classification)

Package

use

34

9. Actions at Destination 2) What was Included in Package Tours (package tour users)

■That which was incorporated into the package tour (Package tour users who were involved in the consideration of the trip/Multiple answers)

（％）

Sample

City

sightseeing /

Tour to

surrounding

area

Island tourPleasure

cruise

Visit famous

and historic

places

Theme park

Art museums

and historic

museums

Aquariums/

zoos

Shopping

tour

To tour

locations of

filming

Famous

dishes

Dinner

cruise

Beauty

treatments,

spa, massage,

hot springs

GolfingDiving and

snorkeling

Other marine

sports

Skiing and

snowboarding

2014 survey total 2484 46.2 6.3 10.2 31.8 2.2 17.6 1.5 11.9 1.3 23.6 3.3 1.8 0.7 2.1 0.9 0.1

2013 survey total 2567 46.2 6.5 9.6 33.4 3.0 15.1 1.7 13.4 1.6 24.9 3.3 2.1 0.3 1.0 0.6 0.1

UK 65 ①57.3 6.1 19.9 ②46.2 7.9 ③42.1 1.7 14.2 3.6 29.3 3.6 2.1 0.9 2.5 ― ―

France 144 ①73.0 6.6 10.8 ②53.9 3.0 ③44.2 ― 8.7 1.5 34.6 7.4 ― ― ― ― ―

Germany 86 ①88.1 4.6 13.3 ②59.8 5.9 40.8 1.2 20.8 3.0 ③46.1 2.1 ― ― 1.2 1.2 1.2

Spain 78 ①75.0 2.0 10.8 ②66.2 6.8 ③58.7 1.1 19.8 5.6 49.6 4.6 ― 0.7 ― 1.7 ―

Italy 117 ①83.4 24.4 15.3 ②63.9 1.2 ③53.9 1.6 21.0 3.3 42.8 2.0 1.2 0.5 ― ― ―

Other nations in west Europe 94 ①79.1 3.1 17.3 ②68.5 ― 44.3 ― 8.2 1.4 ③51.5 5.0 ― ― ― 1.4 ―

Other places in Europe 108 ①80.6 7.9 19.1 ②59.4 3.4 ③45.7 0.5 11.4 1.5 31.0 5.9 1.3 ― ― ― ―

Turkey 40 ①92.1 4.3 36.1 ②70.4 4.3 32.6 2.0 34.8 2.6 ③41.5 2.6 ― ― ― ― ―

Other Middle East or Africa 37 ①86.4 7.2 16.3 ②73.5 2.3 44.7 ― 33.0 7.7 ③57.6 4.9 2.3 ― 7.2 ― ―

USA east 40 ①34 .7 8.8 7.0 12 .2 ②15.3 7 .6 2.6 11.6 ― ③12 .9 5.0 2.1 2.5 2.1 ― ―

USA west 57 ①29 .0 1.8 3 .5 ②14 .7 2.8 1 .8 1.8 11.1 1.8 ③11 .2 1.8 ― 4.8 1.8 1.8 1.8

USA south 15 ②5.7 ― ― ― ①6.9 ― ― ②5.7 ― ― ― ― ― ― ― ―

Canada 20 ①52.2 ― 9.1 ②25.3 ― 12.6 ― 9.1 5.0 ③19.5 ― ― ― ― ― ―

Central/South America or Caribbean 33 ①74.8 4.7 17.3 ②64.2 ― 28.2 ― 18.5 ― ③39.4 ― 5.3 ― 2.5 ― ―

Hawaii (Oahu) 284 ①16 .7 5.3 ②8.1 5 .6 1.6 0 .3 0.8 3 .2 0.5 3 .1 ③5.9 0.3 2.2 4.7 0.7 ―

Hawaii (other than Oahu) 61 ①12 .6 3.4 ③11.1 9 .2 4.3 1 .6 2.3 ②12.2 1.6 1 .6 8.4 1.6 6.1 4.7 ― 1.4

Guam 191 ①12 .2 ②6.8 ③4 .7 1 .5 0.9 ― ― 4 .3 1.0 4 .4 0.9 0.7 1.4 4.1 4.4 ―

Saipan 34 7 .4 ③8.5 6.2 4 .2 2.5 ― ― ― ― ①15 .9 ― ― ― ②13.1 4.0 ―

South Pacific islands or other islands 52 ②17 .0 ③13.9 13.4 12 .8 3.4 3 .4 ― 1 .5 ― ― 1.3 1.6 ― ①18.5 6.1 ―

Shanghai 26 ①52.5 10.9 10.2 ②35.2 3.3 9.8 ― 25.7 3.3 ③33.6 ― ― ― ― ― ―

Other China (exc. Hong Kong / Macau) 10 ①55.9 ― ― 25.5 ― ― ②30.4 ― ― ②30.4 ― ― ― ― ― ―

Hong Kong 50 ①40 .6 1 .3 4 .0 10 .5 3.4 ― ― ②15.9 1.1 ③12 .6 ― ― ― ― ― ―

Macau 23 ①45.9 ― 3.7 ③18.6 ― 3.7 ― 16.4 ― ②30.2 ― ― ― ― ― ―

Taiwan 224 ①62.5 1.7 2 .4 ②44.4 2.6 ③36.5 0.5 20.6 0.4 35.2 1.4 3.5 ― ― 0.4 ―

Korea 209 ①29 .8 2.2 2 .7 ②17 .6 ― 2 .0 1.0 11.5 3.1 ③15 .3 0.8 3.0 ― ― ― ―

Singapore 80 ①42.2 7.9 7.9 11 .6 7.7 1 .3 6.8 6 .5 ― ②19.0 1.0 1.0 ― 2.2 ― ―

Phuket 18 ②18.5 ①19.7 10.1 ― ― ― ― 4.3 ― ③14.2 ― ― ― ― ― ―

Thai beaches (other than Phuket) 12 ― ― ― ― ― ― ― ― ― ①5.7 ― ①5.7 ― ― ― ―

Bangkok or other Thai cities 78 ①42.9 2.0 4 .2 ②36.7 ― 4 .7 4.7 16.9 ― ③23.9 2.3 8.0 ― ― ― ―

Bali 63 ①21 .0 ③11.5 3 .7 ②11 .9 2.1 ― 1.6 8.5 2.1 10 .3 3.5 10.4 ― 3.9 ― ―

Malaysia 45 ①46.5 30.2 14.0 ③40.1 1.5 4 .5 9.5 16.8 ― ②41.7 2.3 ― ― ― ― ―

Philippines 14 ③5.8 ②13.3 ③5.8 ③5.8 ― ― ― ③5.8 ― ③5.8 ― ③5.8 ― ①34.4 ③5.8 4.1

Vietnam 91 ①53.5 10.2 28.8 ③32.0 0.7 4 .7 0.7 13.7 ― ②37.0 12.9 1.9 ― ― ― ―

Cambodia 39 ①74.2 ― 36.9 ②69.0 ― 7 .0 ― 17.9 ― ③44.4 1.7 10.8 ― ― ― ―

Other places in Asia 33 ①79.5 5.4 1 .7 ②55.6 1.7 17.9 ― 9.9 ― ③34.7 ― ― ― ― ― ―

Australia 63 ①44.8 18.0 ③25.4 ②29.2 6.1 5 .3 9.5 14.2 3.0 11 .6 16.0 1.6 0.9 9.7 3.3 ―

New Zealand or other Oceania 23 ①71.0 7.6 ②50.1 ③42.5 ― 5.8 ― ― ― 13.9 ― ― ― 2.4 2.4 ―

Sample

Outdoor

(fishing,

climbing, etc.)

Riding

(horseback,

rafting, etc.)


tour

Viewing of

theater,

musicals,

concert,

shows, etc.

Sports

viewing

Other event


Ethnic

cultural

experiences


Don't know

or don't

remember

Free

activity at

destination

beyond

roundtrip

air ticket,

hotel

accommodations,

and local

transportation

2014 survey total 2484 2.6 2.0 0.7 1.2 4.6 0.3 0.7 0.4 4.2 0.1 2.5 5.4 0.2 0.5 2.0 0.7 40.2

2013 survey total 2567 1.7 1.0 0.3 0.6 4.2 0.3 0.6 0.5 2.7 ― 2.6 3.9 0.2 0.3 3.1 0.6 41.8

UK 65 5.9 5.3 ― 3.1 2.8 1.3 0.9 ― 2.1 ― ― 20.2 ― ― ― ― 31 .0

France 144 2.7 1.3 0.4 1.1 2.6 0.4 0.4 0.4 0.8 ― 0.4 10.4 0.4 ― 2.2 ― 20 .6

Germany 86 6.2 2.1 0.6 1.2 12.4 1.8 0.6 2.2 6.4 1.2 4.5 13.5 0.6 ― ― ― 5 .9

Spain 78 ― 1.3 1.4 2.4 25.0 2.0 5.3 1.1 8.5 ― 4.0 10.6 3.0 ― ― 1.7 12 .4

Italy 117 ― 0.9 1.0 0.7 3.6 ― 2.2 ― 3.9 ― ― 4.3 ― ― ― ― 11 .1

Other nations in west Europe 94 12.9 2.5 ― ― 9.9 ― 1.9 ― 3.8 ― 1.4 24.6 ― 1.9 ― ― 14 .4

Other places in Europe 108 ― 2.2 ― 2.2 12.1 0.5 ― ― 3.8 ― 6.7 15.1 ― ― 2.2 ― 11 .9

Turkey 40 ― 12.1 ― 2.6 13.6 ― ― ― 17.9 ― 2.1 4.5 ― ― ― ― 5 .8

Other Middle East or Africa 37 7.2 11.5 ― 11.6 7.8 4.5 4.5 ― 4.1 ― 1.8 4.1 ― ― ― ― 5 .0

USA east 40 7.2 2.1 5.6 ― 2.1 5.6 2.5 ― 7.1 ― ― 3.8 ― ― ― ― 46.6

USA west 57 2.9 ― ― 1.8 3.2 3.5 ― 2.8 9.0 1.8 1.8 ― ― ― ― 2.8 56.5

USA south 15 ― ― ― ― ― ― ― ― ― ― ― ― ― ― ― ― 87.4

Canada 20 10.4 3.5 ― ― ― ― ― ― ― ― ― ― ― ― 4.3 ― 43.5

Central/South America or Caribbean 33 8.9 2.0 ― 2.4 2.5 ― ― ― 7.3 ― 12.4 9.4 ― ― ― ― 12 .7

Hawaii (Oahu) 284 3.3 1.0 0.5 0.9 1.0 0.5 ― ― 2.9 ― 0.3 0 .3 ― 0.9 3.1 0.8 66.8

Hawaii (other than Oahu) 61 7.0 2.2 0.9 3.3 4.2 ― ― ― 1.7 0.9 ― ― 1.7 ― 3.8 2.3 50.0

Guam 191 2.5 2.1 1.7 0.9 1.4 0.4 0.3 ― 1.6 ― ― 0 .4 ― 0.8 3.5 1.2 67.7

Saipan 34 8.2 ― 2.5 ― ― ― ― ― ― ― ― ― ― ― ― 3.0 62.4

South Pacific islands or other islands 52 ― ― 1.5 3.4 ― ― ― ― 1.1 ― ― ― ― ― 2.6 2.7 53.9

Shanghai 26 ― ― 3.3 ― 5.3 ― ― ― ― ― ― ― ― ― ― ― 14.6

Other China (exc. Hong Kong / Macau) 10 17.3 ― ― ― ― ― ― ― ― ― ― 8.2 ― ― ― ― 44.1

Hong Kong 50 1.1 ― ― 1.1 3.1 1.1 ― 3.6 12.3 ― ― ― ― 1.3 4.7 2.0 46.4

Macau 23 ― ― ― ― ― ― ― ― 17.9 ― ― ― ― ― 3.0 ― 47.4

Taiwan 224 0.5 1.3 0.4 0.4 1.6 ― ― 0.4 7.1 ― 6.1 13.0 ― 0.8 0.8 0.3 30 .0

Korea 209 1.1 ― 0.8 ― 6.0 ― 1.1 1.6 0.8 ― 2.3 1.1 ― 1.0 1.9 0.3 60.6

Singapore 80 1.0 ― ― 10.9 2.4 ― ― ― ③12.2 ― 0.7 ― ― ― 1.0 1.3 49.7

Phuket 18 ― 10.1 4.6 4.6 ― ― ― ― ― ― ― ― ― ― 8.0 ― 63.4

Thai beaches (other than Phuket) 12 ― ― ― ― ― ― ― ― ― ― ― ― ― ― 8.2 ― 86.1

Bangkok or other Thai cities 78 ― 13.8 0.7 ― 11.9 ― 1.7 ― 6.1 ― 4.5 ― ― ― 4.3 1.3 44.6

Bali 63 2.1 2.2 2.1 2.1 2.6 ― ― ― 2.1 ― 3.9 ― ― ― 5.7 ― 60.4

Malaysia 45 2.2 ― ― 2.2 1.5 ― 4.0 ― 7.0 ― 1.5 25.0 ― ― ― ― 36.3

Philippines 14 ― ― ― ― ― ― ― ― ― ― ― ― ― ― 7.5 ― 46.5

Vietnam 91 ― ― ― ― 14.1 ― ― ― 2.7 ― 8.3 ― ― ― 3.1 ― 36.7

Cambodia 39 ― ― ― ― 22.0 ― ― ― 9.7 ― 12.6 ― ― 2.6 ― ― 11 .4

Other places in Asia 33 10.5 9.5 ― 4.1 1.7 ― 4.3 ― ― ― 20.1 4.1 1.7 1.7 5.4 ― 10 .8

Australia 63 12.8 7.5 2.7 4.4 2.2 ― ― ― 15.4 ― ― 12.1 ― 1.1 1.6 3.8 19 .1

New Zealand or other Oceania 23 7.6 ― ― ― ― ― ― ― ― ― 2.4 7.6 ― ― ― 2.4 16.6



† ① , ② , and ③ are the top three actions done locally as seen by destination (exc. "Other," "Nothing," "Don't know or don't remember,"

"Free activity at destination beyond roundtrip air ticket, hotel accommodations, and local transportation")

Last

destination

(middle

classification)

Last

destination

(middle

classification)

35

9. Actions at Destination 3) What was Booked Prior to Departure (Total)

■What was booked prior to departure (Total/Multiple answers)

（％）

Sample

City

sightseeing /

Tour to

surrounding

area

Island tourPleasure

cruise

Visit famous

and historic

places

Theme park

Art museums

and historic

museums

Aquariums/

zoos

Shopping

tour

To tour

locations of

filming

Famous

dishes

Dinner

cruise

Beauty

treatments,

spa, massage,

hot springs

GolfingDiving and

snorkeling

Other marine

sports

Skiing and

snowboarding

2014 survey total 4936 13.3 3.1 3.7 5.8 1.6 3.0 1.2 1.8 0.4 4.4 1.9 3.6 1.4 3.5 1.8 0.2

2013 survey total 5078 15.4 3.3 3.8 7.3 1.7 2.3 0.8 2.0 0.7 5.2 2.1 3.3 1.6 3.2 1.8 0.1

UK 148 ①16.8 2.4 4.0 9.6 4.7 7.7 1.1 1.8 0.6 3.9 1.3 0.7 1.2 0.6 ― ―

France 269 ①19.0 2.1 4.2 ②12.0 ― ③11.6 0.2 0.8 ― 6.4 5.6 0.4 ― ― ― ―

Germany 145 ①16.0 ― 3.2 ③7.3 0.7 6.5 0.7 1.1 0.9 3.5 1.6 0.7 ― 0.7 ― 0.7

Spain 113 ①13.8 2.5 4.0 ②13.1 0.5 ③9.4 2.8 1.2 ― 6.9 1.4 3.2 ― ― ― ―

Italy 195 ②16.7 3.5 2.4 ③10.8 0.7 ①17.8 1.5 ― ― 6.0 0.7 ― 0.3 ― ― 0.5

Other nations in west Europe 182 ①15.3 ― 7.3 7.9 ― 6.1 ― 1.0 ― 3.4 3.0 ― ― ― ― ―

Other places in Europe 181 ①13.8 1.0 5.0 5.5 ― 5.2 ― 0.7 ― 1.9 2.0 0.9 ― ― ― 1.0

Turkey 62 ①14.4 1.6 ①14.4 9.1 ― ③10.0 ― ― ― 6.2 4.2 3.8 ― ― ― ―

Other Middle East or Africa 64 ①9.6 ― 1.1 4.3 ― 2.8 2.1 ― 1.3 ― 1.3 ②6.5 ― 4.1 ― ―

USA east 120 ①20.7 0.8 3.6 7.6 2.9 ③9.2 3.0 4.2 0.7 3.4 4.4 ― 4.4 2.0 ― ―

USA west 178 ①19.7 0.4 1.7 3.2 7.9 1.9 0.6 3.1 1.3 1.5 1.6 ― 0.5 0.6 0.3 0.6

USA south 43 2 .4 ― 6.3 1.3 ①36.4 ― ― ― ― ③9.2 2.0 ― ― ― ― ―

Canada 59 ①20.9 ― 3.4 2.3 1.6 ― ― 2.3 ― 4.1 3.0 ― 2.3 ― ― 3.9

Central/South America or Caribbean 60 ①19.3 2.3 4.1 ②11.5 1.4 ― ― ― ― 1.4 1.4 3.0 ― 2.8 1.1 ―

Hawaii (Oahu) 501 ①16.2 7.0 7.9 4.3 1.9 0.8 1.7 3.8 0.6 4.2 6.3 3.6 2.8 ③10.3 4.7 0.1

Hawaii (other than Oahu) 130 ①20.8 ③10.2 4.6 5.2 1.4 1.1 3.2 6.1 ― 4.3 7.0 3.9 6.5 8.4 4.2 ―

Guam 287 ③12.9 4.2 4.4 1.6 1.0 0.3 1.6 2.6 0.6 7.4 2.5 4.8 3.5 ②13.0 ①13.1 ―

Saipan 47 7 .4 ②17.7 1.2 3.4 1.7 ― ― 1.4 ― 7.2 1.7 4.2 4.9 ①32.1 ③9.9 ―

South Pacific islands or other islands 65 7 .3 ②12.8 1.9 2.7 2.7 ― 2.1 5.2 ― 1.5 3.8 2.1 2.7 ①23.2 1.3 ―

Shanghai 71 ②6.9 ― 3.1 ③5.3 0.8 3.7 0.8 3.7 2.0 5.0 2.0 2.6 2.6 ― ― ―

Beijing 19 ③5.2 ― 3.0 ①12.4 ― 4.5 ― ― ― 4.5 ― ― ― ― ― 3.0

Other China (exc. Hong Kong / Macau) 46 2 .9 ― ― ②5.9 2.9 ①6.8 ― ― ― 3.9 ― 3.9 ― ― ― ―

Hong Kong 137 ①11.4 0.6 3.8 3.0 ③5.0 0.8 0.4 1.5 ― ②5.3 ― 2.9 ― ― ― ―

Macau 53 ②7.9 ― ― 4.4 ― 1.6 ― 4.1 ― 6.2 ― 3.4 ― ― ― ―

Taiwan 448 ①13.5 0.2 0.2 ③5.2 0.2 2.2 ― 0.8 0.3 ②6.2 0.1 3.7 0.5 0.2 ― 0.1

Korea 549 ②7.6 0.2 0.7 2.8 0.2 0.9 0.6 1.8 1.2 3.0 0.2 ①8.3 0.3 ― ― ―

Singapore 180 ①13.5 3.8 5.3 ③5.4 4.0 1.5 4.7 2.4 1.8 ②7.9 1.8 2.0 0.5 2.2 0.3 ―

Phuket 38 ③14.7 ①33.9 2.2 7.4 ― ― ― 1.8 ― 3.2 1.5 11.5 4.7 ②21.3 ― ―

Thai beaches (other than Phuket) 46 3 .9 3.5 3.9 3.3 1.2 ― 2.2 ― ― ②5.7 ― 5.6 ②5.7 ①6.4 ― ―

Bangkok or other Thai cities 233 ①14.0 1.8 3.5 ②9.5 0.5 0.2 1.2 1.1 ― 4.4 0.7 5.3 ③5.4 0.7 ― ―

Bali 102 ②14.7 8.6 3.2 8.9 2.3 0.7 2.6 1.5 ― 5.8 ― ①21.1 1.6 ③11.8 6.0 ―

Indonesian cities 18 ①29.3 ― ― ②23.9 3.1 ― ― ― ― ― 4.4 8.7 ― ― ― ―

Malaysia 84 ①11.4 ②9.2 4.0 4.5 ― 2.1 2.1 ― ― 2.6 ― ③5.4 ― 1.6 ― ―

Philippines 53 1 .1 ③9.0 ― 1.1 ― 1.1 ― 3.4 ― 1.1 ― 3.6 1.5 ①12.4 ②10.4 ―

Vietnam 138 ①13.0 ③6.9 4.6 ②9.4 0.6 1.3 ― ― ― 3.7 2.3 6.3 0.4 ― ― ―

Cambodia 70 ②12.0 4.5 ③8.0 ①18.8 ― 1.1 ― ― ― 0.8 ― 1.1 ― 0.8 ― ―

Other places in Asia 85 ①10.7 ― ②4.9 2.1 ― 0.7 0.7 1.2 ― 2.2 ― 1.6 ― ― ― ―

Australia 102 ①20.0 ③13.0 6.7 10.7 2.7 1.2 3.9 2.3 ― 5.2 9.7 2.6 2.0 ②14.9 1.9 ―

New Zealand or other Oceania 39 4 .7 ― ①22.7 2.0 ― ― 4.5 ― 3.4 6.0 1.4 ― 1.4 ― ― 2.5

Used 2484 ①15.8 4.6 4.1 ②6.5 1.6 2.5 1.7 2.5 0.6 5.0 2.7 4.0 1.0 ③5.2 2.4 0.1

Didn't use 1657 ①8.4 1.4 2.3 3.9 2.0 3.3 0.3 0.8 0.3 3.1 1.0 3.1 1.4 1.2 0.8 0.1

Sample

Outdoor

(fishing,

climbing, etc.)

Riding

(horseback,

rafting, etc.)


tour

Viewing of

theater,

musicals,

concert,

shows, etc.

Sports

viewing

Other event


Ethnic

cultural

experiences


Don't know

or don't

remember

2014 survey total 4936 1.6 1.5 0.7 0.7 4.6 0.8 0.4 0.5 2.3 0.2 0.9 2.5 3.9 2.2 52.6 5.1

2013 survey total 5078 0.8 1.0 0.3 0.6 4.3 1.0 0.4 0.2 2.3 0.2 0.6 2.6 4.3 2.4 52.5 4.0

UK 148 0.6 1.4 1.3 0.7 ③12.0 4.4 2.5 ― 1.9 0.6 0.9 ②12.3 5.9 4.3 39 .4 5.5

France 269 ― 0.6 0.4 0.4 4.6 1.0 0.4 ― 1.6 ― ― 10.4 2.1 0.8 50.5 2.9

Germany 145 ― 0.7 0.7 ― 5.1 1.8 ― 0.7 0.4 0.7 ― ②14.3 2.5 1.4 56.9 6.7

Spain 113 ― ― ― 0.5 9.3 3.8 1.6 ― 2.1 ― ― 6.0 2.7 ― 52.5 3.5

Italy 195 ― 1.0 0.3 0.3 2.7 0.7 0.4 0.5 2.6 ― ― 7.0 2.5 1.4 50.5 4.8

Other nations in west Europe 182 1.7 0.3 0.7 ― ③8.8 1.0 ― ― 2.3 ― 0.7 ②12.5 2.3 3.9 49.3 2.8

Other places in Europe 181 0.8 0.7 1.0 ― ③8.4 1.7 1.3 ― 1.7 ― 1.1 ②8.8 2.1 3.3 53.7 4.4

Turkey 62 ― 3.3 ― ― 7.2 ― 1.6 ― ― ― ― 1.4 2.2 5.4 55.7 9.8

Other Middle East or Africa 64 ― ③5.5 1.3 3.8 1.3 ― 5.2 2.1 4.4 1.3 2.1 1.5 2.2 10.2 54.7 1.3

USA east 120 2.5 1.2 1.5 1.3 ②18.1 3.6 1.4 ― 1.7 0.7 ― 4.9 5.9 2.9 36 .7 2.9

USA west 178 2.2 1.7 ― ― ③11.5 3.6 ― 2.8 4.1 0.6 1.0 1.9 ②13.9 5.3 39 .9 1.7

USA south 43 5.5 ― ― ― 4.1 ― 4.1 3.1 ― ― ― 3.1 ②21.2 7.4 22 .7 2.6

Canada 59 ②5.8 4.9 ― ― 1.7 1.4 ― ― 0.9 ― 3.0 3.0 ③5.3 1.1 53.0 2.3

Central/South America or Caribbean 60 6.7 ― ― 2.5 2.7 ― ― ― ③7.2 ― ― 5.7 1.7 6.4 43 .5 0.9

Hawaii (Oahu) 501 4.5 2.3 0.9 1.1 3.4 0.3 0.5 ― 3.1 0.5 0.5 ― ②14.0 2.4 38 .0 3.2

Hawaii (other than Oahu) 130 5.0 4.1 2.2 1.2 0.8 1.4 0.4 1.8 4.4 0.8 1.1 ― ②17.8 3.5 28 .2 6.6

Guam 287 1.7 2.5 2.8 0.3 2.4 ― 0.3 ― 3.3 0.3 ― ― 7.5 1.1 36 .1 6.0

Saipan 47 7.4 1.2 ― ― 4.9 ― 1.2 ― 2.1 ― 1.8 ― ― ― 32 .6 5.1

South Pacific islands or other islands 65 ③10.1 ― ― 5.5 ― ― ― ― 4.6 ― ― ― ― ― 45 .3 4.1

Shanghai 71 2.5 1.2 2.5 ― ①7.7 ― ― 0.8 2.8 0.8 ― 2.3 ― 3.5 59.5 5.7

Beijing 19 3.0 ― 3.0 ― ②5.4 ― ― ― ― ― ― ― ― ― 56.7 15.8

Other China (exc. Hong Kong / Macau) 46 ― ― ― ― 2.9 ― ― ― ②5.9 ― 3.9 ― 3.9 ― 63.4 10.3

Hong Kong 137 ― ― 0.9 ― 4.1 0.4 0.4 0.4 1.0 ― ― ― ― 3.2 64.8 3.3

Macau 53 ― ― ― ― ①9.5 ― ― 5.2 ③6.3 1.8 ― ― ― 5.1 55.0 2.9

Taiwan 448 0.8 0.2 0.6 ― 0.6 0.2 0.5 0.4 3.4 ― 0.4 2.2 0.8 1.1 66.5 7.3

Korea 549 0.3 0.3 0.2 0.1 ③7.2 ― 0.2 0.8 0.5 ― 0.7 1.1 0.9 0.9 67.2 5.7

Singapore 180 1.8 1.6 ― 3.9 0.5 2.7 ― 0.5 4.8 ― 1.5 0.5 0.3 ― 48.8 9.3

Phuket 38 ― 6.4 6.1 2.6 11.1 ― ― ― ― ― 6.4 ― 5.3 2.6 28 .8 1.5

Thai beaches (other than Phuket) 46 1.7 2.1 ― 1.7 ― ― ― ― ― ― ― 1.8 ― 3.2 64.5 3.7

Bangkok or other Thai cities 233 ― 4.9 0.2 0.8 3.9 ― ― ― 1.4 ― 2.2 0.4 0.7 0.6 59.5 5.8

Bali 102 2.0 5.5 0.8 2.8 5.6 ― 1.7 ― 2.8 ― 4.5 1.0 3.4 3.9 40 .8 3.8

Indonesian cities 18 ― ― ― ― ③9.8 ― ― ― ― ― ― ― ― ― 58.9 ―

Malaysia 84 0.7 ― 1.6 2.2 2.1 3.1 2.1 ― 2.9 ― 0.8 1.0 ― ― 63.4 6.5

Philippines 53 3.4 3.4 1.1 1.1 ― ― ― 1.1 1.9 ― ― ― 3.4 ― 65.8 5.8

Vietnam 138 1.0 0.7 2.0 ― 3.2 ― ― ― 0.7 0.5 5.5 ― ― 1.3 59.0 6.5

Cambodia 70 ― ― 1.2 1.2 ― ― ― ― ― 1.4 3.3 ― ― ― 64.2 2.4

Other places in Asia 85 1.1 ― ― 1.6 1.6 0.7 ― ― ③2.5 0.7 0.8 0.9 2.2 2.7 71.0 6.7

Australia 102 5.6 4.9 2.1 0.5 1.0 2.4 ― 3.4 4.0 ― ― 3.8 4.2 2.3 31 .2 6.7

New Zealand or other Oceania 39 1.4 ③9.4 ― 2.1 ― ― ― ― ②10.5 ― 3.4 ― 2.8 12.5 45 .1 5.3

Used 2484 1.9 1.9 0.8 0.8 4.1 0.7 0.5 0.4 3.3 0.2 0.9 0.7 2.7 1.6 50.0 4.5

Didn't use 1657 1.4 0.9 0.6 0.5 5.3 1.4 0.5 0.6 0.9 0.1 0.5 ③6.0 ②6.1 3.1 58.6 4.1




Package

use

Last

destination

(middle

classification)

Last

destination

(middle

classification)

Package

use

36

9. Actions at Destination 4) What was Booked at Destinations (Total)

■What was booked at destinations (Total/Multiple answers)

（％）

Sample

City

sightseeing /

Tour to

surrounding

area

Island tourPleasure

cruise

Visit famous

and historic

places

Theme park

Art museums

and historic

museums

Aquariums/

zoos

Shopping

tour

To tour

locations of

filming

Famous

dishes

Dinner

cruise

Beauty

treatments,

spa, massage,

hot springs

GolfingDiving and

snorkeling

Other marine

sports

Skiing and

snowboarding

2014 survey total 4936 7.6 1.7 2.5 3.8 1.5 4.3 1.5 1.1 0.4 6.4 1.1 6.8 1.2 2.2 1.7 ―

2013 survey total 5078 7.5 2.3 3.5 5.2 1.9 5.4 2.3 2.1 0.7 8.5 1.3 8.3 1.6 2.5 2.1 0.3

UK 148 8.6 1.2 1.7 5.5 2.5 ①13.5 2.9 ― 3.4 7.0 0.5 ― 0.6 0.6 0.4 ―

France 269 6.0 ― 1.8 5.5 0.6 ①12.7 1.3 0.3 0.4 ③6.3 1.2 ― 0.3 ― ― 0.2

Germany 145 5.6 ― 3.5 6.1 0.4 ①12.7 2.2 0.6 0.7 ③7.3 1.2 ― ― ― ― ―

Spain 113 ③4.2 ― ― ①5.8 0.5 ②5.1 2.7 ― 0.9 4.1 0.7 ― 0.5 ― ― ―

Italy 195 4.1 2.2 2.3 ③8.5 1.1 ①11.2 0.4 0.9 0.4 ②9.8 ― 0 .8 ― ― ― ―

Other nations in west Europe 182 8.2 0.7 5.0 5.1 ― ①14.9 1.2 0.3 ― ②11.7 1.0 ― ― ― 0.6 ―

Other places in Europe 181 ②9.5 1.8 2.1 6.4 1.0 ①10.1 0.6 ― 0.6 1.9 1.5 0 .5 ― ― ― 1.0

Turkey 62 ②6.5 ― 2.2 ①6.8 ― ③4.7 1.6 ― 1.6 1 .4 ― 3.5 ― ― 1.1 ―

Other Middle East or Africa 64 ①14.4 2.8 2.6 2.1 1.3 2.6 2.4 ― ― ②8.6 ― ③7.6 1.3 2.6 1.2 ―

USA east 120 7.7 0.7 4.3 ③9.2 4.8 ①20.6 3.3 1.4 0.8 6.4 3.5 0 .5 4.5 0.7 0.7 ―

USA west 178 ①8.3 1.4 3.3 1.9 3.4 4.4 1.1 1.0 0.6 ③6.4 ― 0 .5 2.0 ― 1.0 ―

USA south 43 3.1 ― ― 4.1 ①18.2 ②11.4 ― ― ― ― ― ― ― ― 1.6 ―

Canada 59 ①17.7 2.8 5.8 1.4 4.7 1.6 ― 1.6 ― ②8.1 ― ― 2.3 ― ― ―

Central/South America or Caribbean 60 ①15.4 ― 0.9 5.2 ― 3.9 ― ― ― 1 .4 ― 1 .3 ― 4.5 1.1 ―

Hawaii (Oahu) 501 ①12.7 3.1 3.9 3.9 1.4 1.2 1.8 3.0 0.5 ②6.8 3.4 4.4 1.9 ③5.2 2.5 ―

Hawaii (other than Oahu) 130 ①12.3 1.9 4.8 4.7 2.2 1.0 2.2 3.8 1.0 3.4 1.5 3.1 ②11.9 ③9.0 7.2 ―

Guam 287 4.5 0.7 1.2 1.8 1.3 0.6 3.0 0.6 ― ①9.7 1.3 5.0 2.2 4.8 ②8.9 ―

Saipan 47 9.9 ①23.8 1.4 2.2 ― ― ― ― ― ― 1.4 6.1 2.9 ②20.0 ③10.9 ―

South Pacific islands or other islands 65 4.4 ③8.9 7.0 ― ― ― ― 3.5 ― 1 .3 5.5 ②18.9 1.5 ①30.5 ③8.9 ―

Shanghai 71 ①12.1 1.2 2.5 2.4 0.8 6.4 2.3 2.4 1.2 ②8.7 1.2 5.7 2.8 1.2 ― ―

Beijing 19 ①12.4 ― ― ― 4.5 ― ― ― 4.5 ③5.2 ― ②9.7 ― ― ― ―

Other China (exc. Hong Kong / Macau) 46 ― ― ― ③6.3 ― 5.1 ― ― ― ①12.0 ― ②8.9 ― ― ― ―

Hong Kong 137 ①10.3 0.6 0.4 1.2 ③3.8 1.2 1.0 1.8 ― ②7.6 0.7 3.4 ― 0.6 ― ―

Macau 53 ― ― 1.1 ― ― ― 1.6 ②4.1 ― ②4.1 ― ①10.3 ― ― ― ―

Taiwan 448 ③6.7 ― 0.4 2.8 0.9 3.6 2.0 0.6 ― ②7.1 ― ①10.3 0.3 ― 0.2 ―

Korea 549 ②5.3 0.4 0.9 2.9 0.9 1.3 0.3 1.0 0.2 4.5 0.4 ①12.0 ― 0.3 0.2 ―

Singapore 180 3.5 3.4 3.8 ③4.9 4.6 3.3 ②6.8 1.0 0.6 ①11.0 0.5 4.8 ― 0.7 0.7 ―

Phuket 38 4.6 ①18.3 9.8 6.5 3.9 ― ― 2.1 2.6 ― 1.8 ②17.2 ― ③11.2 9.4 ―

Thai beaches (other than Phuket) 46 ③9.3 7.9 1.8 3.3 ― 2.1 ― ― ― 7.9 ― ①15.1 2.1 ②11.2 1.8 ―

Bangkok or other Thai cities 233 ②9.3 0.8 3.2 4.3 1.0 0.9 0.9 0.2 ― ③7.2 0.5 ①19.2 3.7 ― 0.4 ―

Bali 102 ②8.0 ― ― 2.8 2.2 1.3 1.9 3.3 1.0 4.4 1.8 ①21.5 2.0 ③7.0 3.9 ―

Indonesian cities 18 ③8.3 ― ― 7.7 ― 3.1 ②9.8 ― ― ― ― ①26.1 ― ― 5.6 ―

Malaysia 84 ②6.4 2.1 6.3 ②6.4 2.0 3.0 ― ― ― ①7.2 2.1 4.4 1.6 3.2 2.8 ―

Philippines 53 1 .1 3.9 1.6 4.9 ― 3.4 3.4 ②6.8 ― 3.4 ― ①15.3 1.9 3.0 ③5.4 ―

Vietnam 138 ②9.1 ③5.6 2.7 3.3 0.5 1.8 ― 0.6 ― 4.2 ― ①14.4 1.3 ― ― ―

Cambodia 70 ②10.5 1.2 6.7 ③7.6 0.8 2.3 ― 1.2 ― 2.8 ― ①19.0 ― ― 1.2 ―

Other places in Asia 85 ②7.4 ― 3.4 ③5.8 ― 2.2 2.6 1.0 ― 3.4 ― ①8.0 ― 0.7 ― ―

Australia 102 ①14.6 1.2 7.3 2.6 2.0 1.2 4.7 0.8 0.5 ②14.0 5.2 1 .8 1.5 ③8.2 2.5 ―

New Zealand or other Oceania 39 ②8.6 3.4 ①10.8 ③8.5 4.5 4.5 4.5 ― ― 4.5 ― ― ― ― 3.4 ―

Sample

Outdoor

(fishing,

climbing, etc.)

Riding

(horseback,

rafting, etc.)


tour

Viewing of

theater,

musicals,

concert,

shows, etc.

Sports

viewing

Other event


Ethnic

cultural

experiences


Don't know

or don't

remember

2014 survey total 4936 0.8 1.5 0.5 0.5 4.1 0.6 0.3 0.6 2.1 0.2 0.4 3.1 1.8 1.4 56.6 4.7

2013 survey total 5078 0.8 1.6 0.6 0.6 5.3 0.7 0.3 1.0 2.7 0.1 0.8 3.5 2.1 1.4 52.5 3.8

UK 148 0.5 2.7 ― 0.7 ②11.4 1.5 ― 1.2 ― 0.6 0.6 ③10.7 2.1 1.7 47 .8 5.1

France 269 ― 0.4 0.2 0.2 4.4 0.7 0.2 ― 1.4 0.4 ― ②6.4 1.0 1.9 62.8 4.8

Germany 145 0.5 ― ― ― 5.0 0.7 ― ― 1.4 ― ― ②9.8 1.2 2.6 68.4 0.7

Spain 113 0.5 ― 0.7 ― 3.5 2.2 1.9 0.5 0.9 ― ― ③4.2 ― ― 74.0 2.8

Italy 195 ― 0.8 0.3 0.4 1.6 1.2 0.4 0.4 0.3 0.3 ― 7.2 0.4 1.3 63.7 3.2

Other nations in west Europe 182 0.9 1.4 ― ― 6.7 ― ― 0.3 1.7 ― 0.3 ③10.9 1.5 0.7 54.0 2.2

Other places in Europe 181 2.4 2.5 ― ― 7.7 0.5 ― ― 2.3 ― ― ③8.5 1.0 2.2 63.1 1.4

Turkey 62 ― 1.4 ― ― 2.7 ― ― ― ― ― ― 2.4 1.6 1.1 69.9 4.9

Other Middle East or Africa 64 ― 4.7 ― 1.2 1.1 1.3 0.9 2.1 2.8 1.3 3.4 7.1 ― 2.8 56.1 2.2

USA east 120 ― 2.9 ― 1.2 ②19.2 5.7 0.7 0.8 0.7 0.7 0.7 3.1 0.8 1.2 44 .4 5.5

USA west 178 0.3 0.9 0.8 0.5 ②6.8 1.7 ― 1.9 4.0 ― ― 2.0 6.1 0.4 60.7 5.4

USA south 43 2.4 ― ― ― ③10.1 4.4 4.1 3.1 3.1 ― ― ― 6.3 8.2 44 .2 1.3

Canada 59 5.7 3.4 ― ― ③7.5 ― ― ― 6.0 ― ― 5.6 4.5 5.9 52.6 5.3

Central/South America or Caribbean 60 2.8 2.3 ― 1.4 ②5.7 1.4 ― ― ③5.3 ― ― 2.3 3.9 3.7 57.9 0.9

Hawaii (Oahu) 501 2.1 1.7 0.9 0.4 2.5 0.4 ― 0.5 3.7 0.6 0.3 ― 4.0 0.6 52.6 4.1

Hawaii (other than Oahu) 130 1.9 2.9 ― 0.6 ― ― 0.8 0.4 3.8 0.8 1.1 ― 7.5 ― 44 .9 9.3

Guam 287 0.7 0.6 2.7 1.2 3.8 0.3 0.3 ― 2.3 0.3 0.9 ― ③5.8 1.1 46 .3 7.9

Saipan 47 2.2 ― ― ― 1.4 ― 1.2 ― ― ― 1.4 1.8 1.8 1.7 31 .4 8.9

South Pacific islands or other islands 65 ― ― ― ― ― ― ― ― ― ― ― ― 1.5 2.4 38 .2 0.9

Shanghai 71 1.4 ― ― 1.2 ②8.7 ― ― ― 6.4 1.2 1.4 7.9 ― ― 46 .6 4.1

Beijing 19 3.0 3.0 ― ― ― ― ― ― ― ― ― ― ― ― 55.4 19.5

Other China (exc. Hong Kong / Macau) 46 2.1 4.8 ― ― 2.9 ― 3.9 ― ― ― ― 5.5 3.9 1.8 46 .6 14.0

Hong Kong 137 ― ― ― ― 1.4 0.7 ― 1.3 1.5 ― ― 2.0 ― ― 67.0 3.1

Macau 53 ― ― ― ― 1.6 1.8 ― 3.2 2.6 ― ― ― ― 4.1 71.0 3.4

Taiwan 448 0.2 0.6 ― 0.2 1.4 1.0 ― 0.2 2.7 ― 0.8 4.8 ― 1.3 61.9 6.2

Korea 549 0.2 0.1 0.1 ― ③4.9 0.3 ― 0.8 0.6 ― 0.4 1.4 0.5 1.0 63.5 5.2

Singapore 180 ― ③4.9 0.5 4.6 1.6 ― 0.6 1.8 3.1 ― 0.4 1.2 1.0 1.9 53.7 4.8

Phuket 38 ― 2.1 ― ― 6.7 ― ― ― 5.7 ― ― ― 1.5 ― 24 .1 13.5

Thai beaches (other than Phuket) 46 ― ― 4.0 1.8 2.1 ― ― ― ― ― ― 1.8 ― 3.3 44 .2 3.7

Bangkok or other Thai cities 233 ― 5.9 0.4 0.3 6.5 0.4 0.4 ― 2.5 0.4 0.3 5.1 0.6 0.4 51.7 4.7

Bali 102 ― 4.7 1.3 1.0 5.6 ― 1.0 ― 1.7 ― 2.8 0.7 0.7 1.0 50 .0 3.3

Indonesian cities 18 7.4 ― ― ― ― ― ― ― 4.6 ― ― 4.6 ― ― 51.7 9.8

Malaysia 84 1.9 1.7 1.2 ― 2.1 ― ― ― 2.1 ― ― 1.7 0.7 2.1 58.2 5.8

Philippines 53 1.1 3.4 ― ― 4.9 ― ― 3.1 1.9 ― ― ― 3.4 1.9 52.3 4.0

Vietnam 138 ― ― ― ― 4.0 ― ― ― 1.3 ― ― ― ― 1.2 61.0 2.8

Cambodia 70 ― 1.5 1.2 ― 4.9 ― 1.2 ― 2.6 ― ― 1.1 3.5 ― 50 .8 2.6

Other places in Asia 85 1.1 ― ― ― 1.4 ― ― ― 0.7 ― 0.8 5.6 0.7 1.8 65.1 4.3

Australia 102 4.0 4.2 1.5 2.5 0.5 0.8 ― 2.6 5.3 0.8 1.0 3.2 1.8 3.8 38 .1 3.4

New Zealand or other Oceania 39 3.4 6.0 ― ― ― ― ― ― 2.6 ― ― 5.9 3.6 4.5 51 .5 4.0




Last

destination

(middle

classification)

Last

destination

(middle

classification)

37

10. Amount of Money Used at Destinations 1) Total

■Total amount used at destinations (Those involved in considering travel plans/Single answer)

Sample

9,999

yen or

less

10,000-

19,999

yen

20,000-

29,999

yen

30,000-

39,999

yen

40,000-

49,999

yen

50,000-

79,999

yen

80,000-

99,999

yen

100,000

-

149,999

yen

150,000

-

199,999

yen

200,000

-

249,999

yen

250,000

yen or

more

No

ans.

2014

survey

2013

survey


2014 survey total 4142 1.2 2.4 3.5 4.5 3.6 14.1 6.2 16.9 10.1 8.3 28.2 1.0 21.4 2.5

2013 survey total 4250 1.5 3.2 3.9 5.0 4.3 15.7 6.3 15.7 10.4 9.1 23.9 1.0 18.9

Sex Male 2108 0.9 2.2 3.1 4.5 3.6 13.7 5.9 17.6 10.5 8.7 28.1 1.1 22.8 18.5 4.3

Female 2033 1.4 2.6 3.9 4.5 3.6 14.6 6.5 16.2 9.6 7.9 28.4 0.8 20.1 19.2 0.9

Male 18-29 yrs 255 0.9 2.0 1.7 4.6 2.6 15.3 8.5 15.9 8.3 9.0 29.0 2.2 23.1 17.4 5.7

Male 30-39 yrs 439 0.8 1.9 3.3 3.4 3.1 11.5 6.9 17.6 11.3 7.5 31.4 1.3 23.0 20.1 2.9

Male 40-49 yrs 525 0.9 2.0 2.2 3.5 4.1 15.1 4.8 19.0 11.2 8.9 27.6 0.6 22.5 19.3 3.2

Male 50 yrs or older 890 1.0 2.6 4.0 5.6 3.8 13.4 5.4 17.2 10.4 9.0 26.6 1.0 22.8 17.8 5.0

Female 18-29 yrs 518 1.6 2.6 3.3 4.9 3.7 13.9 7.9 18.1 8.8 9.2 25.0 1.0 17.8 17.6 0.2

Female 30-39 yrs 449 0.5 2.3 4.4 3.5 3.9 15.8 6.7 13.8 11.7 8.5 28.7 0.2 21.5 19.1 2.4

Female 40-49 yrs 364 1.9 3.3 3.9 3.2 3.5 13.9 6.3 15.2 11.3 8.7 27.5 1.1 20.2 19.6 0.6

Female 50 yrs or older 703 1.7 2.5 3.8 5.4 3.5 14.6 5.6 16.9 7.9 6.1 31.1 1.0 20.7 20.1 0.6

Kanto 2506 1.3 2.4 3.5 3.9 3.6 13.5 6.8 17.0 10.4 8.3 28.5 1.0 21.5 19.0 2.5

Kansai 1020 1.1 2.9 3.8 5.5 3.0 15.1 5.2 17.4 8.9 8.2 27.6 1.4 21.5 18.5 3.0

Tokai 615 1.1 2.0 2.9 5.2 4.5 15.1 5.8 15.8 10.6 8.4 28.2 0.3 21.3 18.5 2.8

Worker (child 7 yrs and over) 1501 0.8 1.8 3.3 4.7 3.6 15.4 4.6 16.3 10.9 8.3 29.4 0.9 23.4 19.9 3.5

Worker (child 2-6 yrs) 206 0.3 1.2 3.2 2.1 2.2 11.6 4.3 17.8 11.8 9.0 36.1 0.4 27.0 24.6 2.4

Worker (child 1 yr and under) 101 ― 1.7 2.6 0.8 4.2 13.3 4.5 14.0 12.7 10.5 33.3 2.4 24.2 23.6 0.6

Worker (married, no children) 898 1.7 2.4 2.6 3.6 2.8 13.3 8.1 15.1 8.1 8.0 33.2 1.0 22.6 20.1 2.5

Worker (unmarried) 1294 1.3 3.3 4.1 5.4 4.5 14.1 6.8 19.1 9.7 8.2 22 .6 1.0 17.7 15.6 2.1

Unmarried male 655 1.4 3.5 3.2 4.4 4.2 13.2 7.0 20.6 10.6 8.3 22 .9 0.9 18.2 15.6 2.6

Unmarried female 20s/30s 573 1.5 3.5 4.7 5.6 4.8 14.6 7.5 18.1 10.1 8.4 20 .5 0.8 16.6 15.6 1.0

Unmarried female 40s and over 204 1.3 2.3 7.0 8.3 3.3 12.9 7.3 15.2 7.3 7.9 25.5 1.7 18.3 16.8 1.5

Student 142 2.2 3.5 6.2 6.0 2.7 9.8 10.9 15.5 12.2 8.9 21 .1 1.1 16.9 16.3 0.6




† "Total amount" includes expenses used locally for things other than "shopping," "meals," and "sightseeing and activities"

Average (in 10s of 1000s of yen)

Sex & age

Area of

residence

Life

stage

0

5

10

15

20

25

30

2014 survey total

2013 survey total

（％）

38

10. Amount of Money Used at Destinations 2) Shopping Costs

■Amount of money used for shopping at destination (Those involved in considering travel plans/Single answer)

Sample

4,999 yen

or less

5,000-

9,999 yen

10,000-

19,999

yen

20,000-

29,999

yen

30,000-

49,999

yen

50,000-

99,999

yen

100,000

yen or

more

No ans.2014

survey

2013

survey


2014 survey total 4142 4.9 7.8 21.9 15.9 16.3 17.8 14.0 1.4 5.0 ▲ 0.1

2013 survey total 4250 5.2 7.5 20.7 16.7 16.5 16.7 15.4 1.2 5.1

Sex Male 2108 5.7 8.1 24.0 15.8 15.3 15.4 14.1 1.6 5.1 4.4 0.7

Female 2033 4.0 7.6 19.7 16.0 17.4 20.2 13.9 1.2 4.8 5.7 ▲ 0.9

Male 18-29 yrs 255 6.3 8.3 21.0 17.5 18.1 15.9 10.0 2.8 4.4 3.5 0.9

Male 30-39 yrs 439 5.7 8.0 27.2 13.0 16.1 14.8 13.4 1.7 4.5 4.6 ▲ 0.1

Male 40-49 yrs 525 6.7 8.8 27.0 16.2 12.8 15.3 12.5 0.7 4.7 4.6 0.1

Male 50 yrs or older 890 5.0 7.6 21.6 16.4 15.6 15.6 16.6 1.6 6.0 4.4 1.6

Female 18-29 yrs 518 4.5 8.3 21.2 16.1 18.7 19.3 10.6 1.4 3.9 5.1 ▲ 1.2

Female 30-39 yrs 449 3.7 9.0 22.5 14.9 17.2 17.3 14.9 0.5 5.5 5.9 ▲ 0.4

Female 40-49 yrs 364 5.4 7.1 21.2 15.1 14.9 19.0 16.2 1.3 5.1 5.5 ▲ 0.4

Female 50 yrs or older 703 3.1 6.5 16 .1 17.3 17.9 23.4 14.4 1.3 5.0 6.2 ▲ 1.2

Kanto 2506 5.3 8.8 22.4 14.8 16.5 16.9 13.9 1.3 5.0 5.0 0.0

Kansai 1020 4.5 6.6 20.0 17.6 15.7 19.3 14.3 1.9 4.8 5.1 ▲ 0.3

Tokai 615 4.0 5.8 23.1 17.6 16.6 18.6 13.7 0.5 5.4 5.3 0.1

Worker (child 7 yrs and over) 1501 2.4 5.0 19.0 17.3 17.7 20.2 17.1 1.3 6.0 5.7 0.3

Worker (child 2-6 yrs) 206 3.6 6.9 22.8 11.8 14.1 16.8 23.6 0.4 7.2 7.1 0.1

Worker (child 1 yr and under) 101 8.4 6.2 13 .3 14.0 14.4 20.2 21.1 2.4 6.1 6.5 ▲ 0.4

Worker (married, no children) 898 6.2 7.5 21.7 13.8 17.1 18.2 14.0 1.5 4.6 5.3 ▲ 0.7

Worker (unmarried) 1294 6.5 11.1 25.9 16.4 14.6 15.0 9.2 1.4 3.9 3.9 0.0

Unmarried male 655 9.4 12.8 28.3 15.1 14.7 11 .7 6 .8 1.2 3.2 3.1 0.1

Unmarried female 20s/30s 573 4.3 10.3 24.1 17.9 16.1 17.0 9.2 1.3 4.2 4.2 0.0

Unmarried female 40s and over 204 4.3 9.6 20.9 17.9 11.9 18.9 14.6 2.0 4.7 5.4 ▲ 0.7

Student 142 7.8 13.4 22.1 17.5 17.8 13.7 5 .9 1.8 2.8 3.4 ▲ 0.6





Sex & age

Area of

residence

Life

stage

0

5

10

15

20

25

30

2014 survey total

2013 survey total

（％）

39

10. Amount of Money Used at Destinations 3) Meal Costs

■Amount of money used for meal costs at destination (Those involved in considering travel plans/Single answer)

Sample

4,999 yen

or less

5,000-

9,999 yen

10,000-

19,999

yen

20,000-

29,999

yen

30,000-

49,999

yen

50,000-

99,999

yen

100,000

yen or

more

No ans.2014

survey

2013

survey


2014 survey total 4142 8.6 9.7 26.4 20.2 16.3 12.5 4.6 1.7 2.6 0.2

2013 survey total 4250 10.8 10.0 25.5 20.2 16.7 12.1 3.2 1.4 2.4

Sex Male 2108 6.8 7.4 25.3 21.1 18.5 13.3 5.6 2.1 2.9 2.6 0.3

Female 2033 10.5 12.1 27.6 19.2 14.0 11.8 3.6 1.3 2.3 2.2 0.1

Male 18-29 yrs 255 5.7 10.3 26.2 19.4 16.8 14.4 4.6 2.6 2.7 2.4 0.3

Male 30-39 yrs 439 4.8 8.4 24.9 22.6 20.1 12.8 4.4 1.9 2.8 2.5 0.3

Male 40-49 yrs 525 5.2 6.0 26.6 19.4 19.7 16.2 6.0 0.9 3.0 2.7 0.3

Male 50 yrs or older 890 9.0 7.0 24.4 21.8 17.4 11.4 6.2 2.8 2.9 2.8 0.1

Female 18-29 yrs 518 9.6 14.5 31.8 18.7 12.0 7.9 3.7 1.8 2.0 1.9 0.1

Female 30-39 yrs 449 8.3 10.8 28.3 19.5 16.6 11.9 4.2 0.4 2.4 2.2 0.2

Female 40-49 yrs 364 9.7 10.2 26.2 18.2 17.3 14.3 3.0 1.1 2.4 2.4 0.0

Female 50 yrs or older 703 12.9 12.1 24.8 20.0 12.1 13.2 3.5 1.5 2.4 2.1 0.3

Kanto 2506 7.7 9.4 26.8 20.6 16.4 13.2 4.4 1.5 2.6 2.5 0.1

Kansai 1020 9.8 10.9 26.1 19.5 14.9 11.9 5.0 2.0 2.6 2.2 0.4

Tokai 615 10.1 9.3 25.4 19.6 18.2 10.7 4.9 2.0 2.6 2.4 0.2


Worker (child 2-6 yrs) 206 3 .4 3 .9 18 .2 20.3 22.1 23.0 8.7 0.4 3.7 3.3 0.4

Worker (child 1 yr and under) 101 5.4 2 .4 22.7 20.8 20.9 18.8 6.5 2.4 3.2 3.1 0.1

Worker (married, no children) 898 6.9 8.7 25.6 18.6 19.6 14.0 4.7 1.8 2.7 2.6 0.1


Unmarried male 655 7.1 10.7 28.7 22.3 17.6 9.8 2.8 1.1 2.3 2.0 0.3

Unmarried female 20s/30s 573 12.0 16.5 32.8 18.4 9 .8 5 .6 3.2 1.5 1.8 1.6 0.2

Unmarried female 40s and over 204 13.6 13.9 28.8 18.9 11.6 10.3 1.3 1.7 1.9 1.8 0.1

Student 142 11.1 16.4 32.5 15 .0 9 .4 10.2 3.7 1.8 2.1 1.9 0.2





Sex & age

Area of

residence

Life

stage

0

5

10

15

20

25

30

2014 survey total

2013 survey total

（％）

40

10. Amount of Money Used at Destinations 4) Sightseeing and Activity Costs

■Amount of money used for sightseeing and activities at destination (Those involved in considering travel plans/Single answer)

Sample

4,999 yen

or less

5,000-

9,999 yen

10,000-

19,999

yen

20,000-

29,999

yen

30,000-

49,999

yen

50,000-

99,999

yen

100,000

yen or

more

No ans.2014

survey

2013

survey


2014 survey total 4142 20.5 7.3 21.4 15.2 14.1 13.3 5.7 2.4 2.7 0.2

2013 survey total 4250 21.7 8.0 22.0 15.4 13.6 12.3 4.7 2.1 2.5

Sex Male 2108 17.8 5.7 20.5 15.7 14.7 14.7 7.6 3.2 3.1 2.9 0.2

Female 2033 23.4 9.0 22.2 14.7 13.5 11.8 3.7 1.6 2.2 2.1 0.1

Male 18-29 yrs 255 13 .1 7.0 20.3 18.3 16.6 15.5 6.1 3.1 2.9 2.7 0.2

Male 30-39 yrs 439 13 .0 7.7 20.1 19.5 15.5 13.6 7.9 2.7 3.2 2.9 0.3

Male 40-49 yrs 525 16.0 5.6 21.2 16.8 15.8 14.9 7.8 1.9 3.3 2.9 0.4

Male 50 yrs or older 890 22.6 4.4 20.4 12.4 13.2 15.0 7.8 4.2 3.1 2.8 0.3

Female 18-29 yrs 518 21.2 10.4 22.2 15.3 13.0 13.8 2.4 1.8 2.1 2.0 0.1

Female 30-39 yrs 449 21.9 8.1 25.7 14.0 14.2 11.2 4.1 0.9 2.2 2.1 0.1

Female 40-49 yrs 364 24.0 8.6 20.6 15.6 14.7 10.4 4.3 1.9 2.4 2.1 0.3

Female 50 yrs or older 703 25.5 8.8 20.9 14.2 12.9 11.5 4.2 1.9 2.2 2.1 0.1

Kanto 2506 19.8 7.3 21.4 15.4 14.0 14.3 5.5 2.3 2.7 2.6 0.1

Kansai 1020 22.2 7.3 21.1 15.5 14.3 11.2 5.9 2.4 2.6 2.2 0.4

Tokai 615 20.5 7.7 21.5 13.8 14.6 12.8 6.3 2.9 2.8 2.3 0.5


Worker (child 2-6 yrs) 206 18.4 5.0 17.0 17.2 17.1 16.4 8.0 0.9 3.3 3.1 0.2

Worker (child 1 yr and under) 101 15 .4 7.7 18.3 13.1 14.3 19.9 8.1 3.2 2.9 2.4 0.5

Worker (married, no children) 898 20.6 5.8 21.0 14.7 15.2 15.3 4.7 2.7 2.6 2.4 0.2


Unmarried male 655 14 .7 7.8 24.5 18.2 14.5 12.4 6.3 1.7 2.8 2.7 0.1

Unmarried female 20s/30s 573 22.3 10.6 26.7 13.6 12.5 10.7 1.9 1.7 1.9 1.8 0.1

Unmarried female 40s and over 204 25.5 10.3 23.8 13.2 12.9 5 .3 5.3 3.6 2.2 1.9 0.3

Student 142 19.7 12.9 16.8 19.0 13.8 13.3 2.7 1.8 2.3 2.4 ▲ 0.1





Sex & age

Area of

residence

Life

stage

0

5

10

15

20

25

30

2014 survey total

2013 survey total

（％）

41

11. Use of Airlines

■Airline used this time [ranking table] (Those involved in considering travel plans/Single answer)

2014 Survey

(n=4142) (%) Ranking (n=2506) Ranking (n=1020) Ranking (n=615) Ranking (n=4250)

1 JAL n=722 17.4 1 18.8 1 13.0 1 19.2 1 18.0 ―

2 ANA n=591 14.3 2 16.8 2 10.0 2 11.0 2 14.5 ―

3 Delta Air Lines n=249 6.0 3 6.5 3 5.1 3 5.4 3 7.0 ↓

4 Korean Air n=171 4.1 5 3.5 4 5.0 4 5.1 4 5.6 ↓

5 China Airlines n=140 3.4 4 3.7 15 2.5 9 3.6 6 3.2 ―

6 Asiana Airlines n=136 3.3 7 2.8 6 3.6 6 4.7 7 3.0 ―

7 United Airlines n=131 3.2 6 3.5 13 2.7 12 2.8 5 3.5 ―

8 Lufthansa n=120 2.9 8 2.7 8 3.2 10 3.1 8 2.8 ―

9 Singapore Airlines n=105 2.5 10 2.3 14 2.6 8 3.7 11 2.2 ―

10 Thai Airways n=104 2.5 12 1.9 10 3.2 7 4.0 10 2.4 ―

11 Vietnam Airlines n=94 2.3 11 2.0 7 3.4 15 1.7 13 1.9 ―

12 Cathay Pacific Airways n=88 2.1 15 1.5 18 1.9 5 5.0 8 2.8 ―

13 Air France n=84 2.0 9 2.4 24 1.4 17 1.4 12 2.0 ―

14 KLM Royal Dutch Airlines n=73 1.8 14 1.6 12 2.7 20 0.9 15 1.7 ―

15 Emirates n=67 1.6 18 1.3 11 3.0 20 0.9 20 1.2 ―

16 Finnair n=64 1.5 22 1.1 19 1.8 11 2.9 18 1.3 ―

17 Alitalia n=61 1.5 13 1.7 20 1.5 26 0.7 21 1.2 ―

18 Qatar Airways n=58 1.4 23 0.9 8 3.2 38 0.2 23 1.1 ―

18 Hawaiian Airlines n=58 1.4 15 1.5 20 1.5 26 0.7 19 1.2 ―

20 Garuda n=55 1.3 19 1.2 16 2.1 20 0.8 22 1.1 ―

21 Peach Aviation n=52 1.3 61 ― 5 4.6 26 0.6 25 0.9 ―

22 Turkish Airlines n=51 1.2 19 1.2 28 1.0 13 2.0 17 1.6 ―

23 Eva Air n=49 1.2 17 1.4 26 1.1 34 0.4 14 1.8 ―

24 American Airlines n=48 1.2 19 1.1 20 1.4 20 0.8 26 0.9 ―

25 China Eastern Airlines n=41 1.0 35 0.6 20 1.5 15 1.9 16 1.7 ―

25 Jetstar n=41 1.0 33 0.6 17 2.0 18 0.9 24 1.1 ―

27 Malaysia Airlines n=33 0.8 29 0.7 25 1.3 38 0.3 34 0.5 ―

28 Air New Zealand n=28 0.7 29 0.7 31 0.6 26 0.7 41 0.3 ―

28 Swiss International Airlines n=28 0.7 25 0.9 48 0.1 20 0.8 38 0.4 ―

28 AirAsia X n=28 0.7 23 1.0 39 0.2 38 0.3 27 0.7 ―

31 Jeju Air n=27 0.7 41 0.3 29 0.8 13 1.9 35 0.5 ―

31 Air Canada n=27 0.7 26 0.8 34 0.4 20 0.7 30 0.6 ―

31 AirAsia Japan n=27 0.7 26 0.7 31 0.6 34 0.5 38 0.4 ―

34 Philippines Airlines n=23 0.6 38 0.4 30 0.7 18 1.0 29 0.7 ―

35 Etihad Airways n=22 0.5 29 0.7 55 ― 26 0.6 32 0.5 ―

36 Virgin Atlantic n=21 0.5 26 0.8 55 ― 44 0.2 37 0.4 ―

37 Scoot n=18 0.4 29 0.7 55 ― 51 ― 57 0.1 ―

37 Austrian Airlines n=18 0.4 33 0.6 55 ― 34 0.4 38 0.4 ―

37 British Airways n=18 0.4 35 0.5 48 0.1 34 0.5 30 0.6 ―

40 Jetstar Asia Airways n=17 0.4 46 0.2 27 1.1 38 0.3 35 0.4 ―

41 Qantas n=14 0.3 37 0.4 39 0.2 38 0.3 33 0.5 ―

41 Air China n=14 0.3 41 0.3 37 0.3 26 0.6 27 0.7 ―

43 Aeroflot n=13 0.3 40 0.3 55 ― 26 0.7 47 0.2 ―

44 Scandinavian Airlines n=12 0.3 38 0.4 39 0.2 51 ― 41 0.3 ―

45 Air Busan n=10 0.2 46 0.2 34 0.4 44 0.1 49 0.2 ―

45 SriLankan Airlines n=10 0.2 43 0.2 55 ― 26 0.6 47 0.2 ―

47 Egyptair n=9 0.2 46 0.2 34 0.4 51 ― 43 0.3 ―

47 Air Macau n=9 0.2 46 0.2 39 0.2 44 0.2 49 0.2 ―

49 StarFlyer n=8 0.2 43 0.2 48 0.1 38 0.3 * * *

49 Air Tahiti Nui n=8 0.2 43 0.2 48 0.1 44 0.1 54 0.1 ―

51 TransAsia Airways n=7 0.2 54 0.1 33 0.4 51 ― * * *

52 China Southern Airlines n=6 0.1 52 0.1 39 0.2 44 0.1 46 0.2 ―

52 Asia Atlantic Airlines n=6 0.1 52 0.1 39 0.2 44 0.1 * * *

54 Shanghai Airlines n=5 0.1 51 0.1 39 0.2 51 ― 60 ― ―

54 Air Caledonia International n=5 0.1 54 0.1 39 0.2 44 0.1 43 0.3 ―

54 Uzbekistan Airways n=5 0.1 46 0.2 55 ― 51 ― 52 0.1 ―

57 Cebu Pacific Air n=4 0.1 54 0.1 48 0.1 51 ― 57 0.1 ―

57 Eastar Jet n=4 0.1 61 ― 37 0.3 51 ― 43 0.3 ―

59 Spring Airlines n=3 0.1 54 0.1 48 0.1 51 ― 51 0.1 ―

59 Aero Mexico n=3 0.1 54 0.1 48 0.1 51 ― 54 0.1 ―

61 Hong Kong Express Airways n=2 ― 54 0.1 55 ― 51 ― 57 ― ―

61 Air Indian n=2 ― 67 ― 39 0.2 51 ― 54 0.1 ―

61 US Airways n=2 ― 54 0.1 55 ― 51 ― 60 ― ―

64 Pakistan International Airlines n=1 ― 61 ― 55 ― 51 ― 64 ― ―

64 Hong Kong Airlines n=1 ― 61 ― 55 ― 51 ― 52 0.1 ―

64 Miat Mongolian Airlines n=1 ― 61 ― 55 ― 51 ― 60 ― ―

64 Iran Air n=1 ― 61 ― 55 ― 51 ― 64 ― ―

68 Vanilla Air n=0 ― 67 ― 55 ― 51 ― * * *

68 Air Niugini n=0 ― 67 ― 55 ― 51 ― 60 ― ―

68 Xiamen Air n=0 ― 67 ― 55 ― 51 ― 64 ― ―

68 Hainan Airlines n=0 ― 67 ― 55 ― 51 ― 64 ― ―

68 Shandong Airlines n=0 ― 67 ― 55 ― 51 ― 64 ― ―

68 Jin Air n=0 ― 67 ― 55 ― 51 ― 64 ― ―

68 Shinzhen Air n=0 ― 67 ― 55 ― 51 ― 64 ― ―

68 T'Way Airlines n=0 ― 67 ― 55 ― 51 ― 64 ― ―

68 Dragonair n=0 ― 67 ― 55 ― 51 ― 64 ― ―

68 Vladivostok Air n=0 ― 67 ― 55 ― 51 ― 64 ― ―

68 Aurora Airlines (formerly SAT Airlines) n=0 ― 67 ― 55 ― 51 ― 64 ― ―

68 Siberia Airlines (S7 Airlines) n=0 ― 67 ― 55 ― 51 ― 64 ― ―

Other n=38 0.9 1.1 0.7 0.8 0.9 ―

Sea (traveled by ship) n=17 0.4 0.4 0.6 ― 0.3 ―

Don't know or don't remember n=138 3.3 3.0 4.3 3.4 2.8 ―


† Rate of increase: The arrow indicates increases/decreases for airlines for which there were changes of plus or minus one point between the 2013 survey and 2014 survey.

Rate of

increase

2013 Survey

TotalTotal Kanto Kansai Tokai0 5 10 15 20

2014 Survey （％）

43

Chapter 2

Actions Taken for Prior Consideration of Travel

44

1. Destinations Considered / Destinations Decided on (1)

■Destinations considered on last trip: by demographic (Those involved in considering travel plans/Multiple answers)

（％）

Sample


Other

nations in

west

Europe

Other

places in

Europe

Middle

East

or Africa

Turkey

Other

Middle

East or

Africa

USA

(excluding

Hawaii and

Alaska)

USA east USA west USA southCanada or

AlaskaCanada Alaska

Central/

South

America

or

Caribbean

HawaiiHawaii

(Oahu)

Hawaii

(other than

Oahu)

Guam or

SaipanGuam Saipan

2014 survey total 4142 28.1 6.5 10.3 6.6 6.7 9.0 7.9 7.0 7.4 3.6 4.6 9.7 4.7 6.0 1.7 2.7 2.4 0.4 2.5 18.1 15.7 7.2 10.9 10.0 4.3

2013 survey total 4250 25.8 6.0 9.9 7.0 5.2 7.7 8.1 5.1 7.7 4.2 4.4 8.5 4.2 5.1 1.4 2.5 2.4 0.4 2.3 18.1 15.8 7.3 11.6 10.5 5.3

Male 2108 26.0 6.3 9.4 6.1 5.9 8.6 7.3 7.0 7.0 3.0 4.6 10.1 4.8 6.6 1.7 2.4 2.2 0.3 2.9 18.2 15.9 7.0 12.2 11.3 5.2

Female 2033 30.3 6.6 11.2 7.0 7.5 9.4 8.6 7.0 7.8 4.2 4.5 9.3 4.7 5.4 1.6 2.9 2.6 0.6 2.1 18.0 15.5 7.4 9.6 8.8 3.4

Male 18-29 yrs 255 31.4 13.8 16.2 11.6 9.4 16.2 6.3 4.1 5.0 2.2 3.5 13.5 8.1 8.1 2.8 2.6 2.4 0.2 2.4 20.1 16.2 9.4 14.4 14.4 3.5

Male 30-39 yrs 439 23.4 7.1 8.6 6.1 4.6 8.0 5.7 5.7 7.3 3.3 4.6 9.0 4.6 5.6 1.9 1.9 1.7 0.4 4.0 20.7 16.7 9.4 16.9 15.5 6.3

Male 40-49 yrs 525 17 .9 5.0 6.9 4.1 3.7 5.2 5.0 4.5 6.1 2.6 4.7 12.1 5.2 8.6 1.9 2.8 2.6 0.4 3.0 18.8 16.9 6.3 16.6 14.7 8.4

Male 50 yrs or older 890 30.6 4.6 9.4 5.8 6.8 8.6 9.6 10.0 8.0 3.4 5.0 8.4 3.6 5.6 1.2 2.4 2.2 0.2 2.4 16.0 14.8 5.6 6.8 6.2 3.2

Female 18-29 yrs 518 30.1 8.4 12.6 8.4 9.4 11.6 6.9 5.3 6.9 5.3 2.8 12.8 7.9 6.9 2.8 3.3 3.3 0.2 2.6 17.5 14.5 7.1 13.6 12.4 4.9

Female 30-39 yrs 449 28.3 5.3 11.9 8.0 8.1 9.4 7.1 6.9 8.1 3.2 6.0 7.3 3.9 4.8 0.9 2.1 1.8 0.5 2.1 22.3 19.8 7.3 12.2 11.2 4.8

Female 40-49 yrs 364 21 .0 3.3 8.0 3.0 3.3 5.4 6.7 5.4 6.3 3.7 3.5 8.4 2.8 5.8 1.3 2.6 2.2 0.7 2.0 18.0 16.5 6.3 11.9 11.0 4.8

Female 50 yrs or older 703 36.5 7.9 11.5 7.5 7.7 10.0 11.7 9.2 9.0 4.4 5.2 8.6 3.8 4.6 1.3 3.3 2.9 0.8 1.9 15.7 12.9 8.3 3 .8 3 .5 0.8

Kanto 2506 28.3 6.5 10.1 6.7 6.5 9.7 7.8 7.0 7.6 3.5 4.7 10.4 4.9 6.6 1.7 2.6 2.5 0.4 2.7 18.8 16.4 7.5 10.4 9.4 4.3

Kansai 1020 27.2 6.3 10.8 6.6 7.1 8.3 8.0 7.4 7.0 3.8 4.6 8.9 4.7 4.8 1.7 2.9 2.5 0.6 2.4 16.8 14.2 7.1 11.0 9.9 3.7

Tokai 615 28.8 6.9 10.2 6.1 6.6 7.5 8.2 6.7 7.1 3.6 4.1 8.3 4.1 5.7 1.5 2.5 2.2 0.4 2.0 17.3 15.2 6.3 13.1 12.8 5.6

Worker (child 7 yrs and over) 1501 31.4 5.6 9.5 6.4 6.5 8.8 9.4 8.6 7.7 3.7 4.5 9.5 3.8 5.9 1.4 2.6 2.3 0.5 2.3 17.5 15.4 7.2 10.0 9.3 3.7

Worker (child 2-6 yrs) 206 13 .7 5.8 5.9 4.3 1 .3 3 .8 2 .9 2.9 2 .0 0.5 1.5 8.9 3.1 7.6 2.2 1.8 1.8 ― 2.8 28.3 24.8 7.8 27.1 25.0 11.3

Worker (child 1 yr and under) 101 15 .9 1.7 6.8 4.9 4.3 5.6 3.4 1 .9 1 .6 0.8 0.8 6.6 4.5 2.8 1.9 0.8 0.8 ― 2.2 39.0 35.6 13.3 20.3 18.6 7.3

Worker (married, no children) 898 29.7 6.4 13.1 6.1 7.9 11.9 8.7 7.0 8.0 4.9 4.5 8.0 3.3 5.4 1.8 3.4 3.0 0.4 2.3 22.4 19.6 9.9 10.4 9.3 4.6

Worker (unmarried) 1294 26.3 7.3 10.0 6.8 6.7 8.0 6.7 6.7 8.1 3.3 5.7 10.4 6.3 6.3 1.4 2.4 2.3 0.5 3.1 13.7 11.3 5.2 9.4 8.6 3.8

Unmarried male 655 23 .1 8.6 9.2 6.1 5.9 8.3 5.1 4.8 7.7 2.5 6.0 12.5 7.2 8.2 2.0 2.3 2.1 0.5 3.9 12 .8 9 .8 5.8 10.5 9.9 4.3

Unmarried female 20s/30s 573 29.7 7.0 10.9 9.1 9.0 9.3 7.4 7.0 8.2 4.5 4.9 11.8 7.8 6.0 1.7 3.2 3.1 0.3 2.3 12 .6 10 .4 4.7 9.8 8.5 3.7

Unmarried female 40s and over 204 29.1 8.6 12.6 7.0 4.6 5.6 10.9 9.9 6.6 2.6 4.0 6.3 3.0 3.0 0.7 1.7 1.7 0.7 1.3 15.9 15.2 3.3 4 .0 3 .6 1.0

Student 142 30.0 13.9 13.3 14.4 9.8 11.8 8.4 2.9 5.8 4.6 2.3 19.6 11.9 9.5 4.8 4.4 4.1 0.4 0.8 7 .8 6 .7 3.1 8.2 7.5 1.9

Sample

South

Pacific

islands or

other

islands

China

(excluding

Hong Kong

and Macau)

Shanghai Beijing

Other

China (exc.

Hong Kong

/ Macau)

Hong Kong

or MacauHong Kong Macau Taiwan Korea

Southeast


Thai

beaches

(other than

Phuket)

Bangkok or

other Thai

cities

Bali

Indonesian

beaches

(other than

Bali)

Indonesian


2014 survey total 4142 4.4 4.1 2.3 1.0 1.8 6.8 5.9 2.5 14.0 13.2 24.7 6.9 2.3 2.5 7.1 4.6 0.7 1.3 3.5 2.6 5.3 3.1

2013 survey total 4250 4.1 7.1 3.9 2.3 2.9 8.8 8.2 3.4 13.5 16.6 24.8 6.8 2.5 2.8 7.3 4.9 0.6 0.7 3.6 3.6 5.4 2.1

Male 2108 4.6 5.2 2.9 1.2 2.4 7.1 6.0 2.5 14.8 11.0 26.6 7.1 2.7 3.2 9.2 4.1 0.6 1.4 4.4 3.1 4.9 3.1

Female 2033 4.3 3.0 1.7 0.7 1.1 6.6 5.8 2.4 13.3 15.6 22.8 6.7 1.9 1.6 4.8 5.2 0.8 1.1 2.5 2.1 5.7 3.2

Male 18-29 yrs 255 5.7 6.3 3.3 2.4 3.3 6.8 6.1 2.4 12.4 10.7 23.8 9.0 2.4 3.3 7.2 3.5 0.4 1.3 3.5 3.5 3.5 2.4

Male 30-39 yrs 439 6.5 5.2 3.8 1.3 1.7 8.2 7.5 2.7 15.7 9.6 25.7 7.3 2.1 3.4 8.0 3.8 1.1 0.8 3.3 2.7 4.0 2.7

Male 40-49 yrs 525 5.8 5.8 3.4 1.1 2.6 10.1 8.6 3.7 14.0 12.7 28.7 8.4 4.5 4.5 11.5 5.6 0.9 1.1 5.2 4.3 3.9 3.2

Male 50 yrs or older 890 2.6 4.6 2.0 0.8 2.4 4.8 3.8 1.8 15.4 10.8 26.6 5.8 2.0 2.4 9.0 3.6 0.2 1.8 4.8 2.6 6.4 3.4

Female 18-29 yrs 518 5.5 2.9 1.4 1.8 0.8 6.3 5.3 2.9 15.3 17.5 23.4 6.9 3.1 1.8 4.5 7.9 0.8 1.0 2.4 3.3 4.5 2.9

Female 30-39 yrs 449 6.2 3.0 2.3 0.4 0.7 6.9 5.8 2.5 12.9 12.2 23.9 8.0 2.5 1.8 4.6 4.4 0.9 1.1 3.0 3.4 4.2 3.4

Female 40-49 yrs 364 3.9 1.9 0.9 0.4 0.7 7.1 6.9 2.0 14.1 16.7 25.5 6.7 1.9 2.6 4.5 6.3 0.9 1.1 2.2 2.6 7.2 2.8

Female 50 yrs or older 703 2.3 3.6 1.9 0.4 1.7 6.3 5.6 2.1 11.5 15.7 20.3 5.8 0.6 1.0 5.4 3.1 0.8 1.3 2.5 0.2 6.7 3.5

Kanto 2506 4.2 4.3 2.2 1.1 2.1 6.6 5.7 1.9 14.1 11.7 23.5 6.5 2.3 2.4 6.4 4.4 0.8 1.2 3.4 2.5 5.3 2.8

Kansai 1020 5.2 3.9 2.4 0.9 1.2 6.1 5.3 2.3 14.1 15.9 26.1 7.4 2.2 2.4 6.9 5.5 0.5 1.1 4.0 2.7 6.0 3.1

Tokai 615 4.1 3.8 2.5 0.6 1.4 9.1 7.8 5.1 13.8 15.1 27.4 7.7 2.3 2.9 9.8 4.2 0.6 1.7 2.8 3.1 4.3 4.4

Worker (child 7 yrs and over) 1501 2.8 4.2 2.0 0.9 1.9 6.0 5.1 2.0 13.8 12.7 24.9 7.1 1.8 1.5 7.5 4.3 0.4 1.7 4.0 2.2 6.1 3.3

Worker (child 2-6 yrs) 206 6.1 4.1 2.6 1.3 1.6 4.8 4.8 2.0 11.0 14.0 21.1 8.4 4.5 3.1 3.7 5.3 1.7 1.4 3.8 2.8 1.6 1.1

Worker (child 1 yr and under) 101 14.2 2.5 0.8 1.8 ― 5.3 5.3 0.8 11.8 10.7 19 .2 3.8 2.8 2.4 2.4 7.9 2.7 0.8 2.0 4.2 0.8 ―

Worker (married, no children) 898 7.5 3.8 2.5 0.6 1.7 7.0 5.9 2.6 12.2 9.6 22.0 5.1 2.3 2.7 5.0 5.7 0.9 0.6 3.4 2.4 5.0 3.2

Worker (unmarried) 1294 3.3 4.1 2.4 0.9 1.6 8.1 7.1 3.1 15.7 16.2 27.4 7.9 2.6 3.2 8.8 3.8 0.7 1.1 3.0 3.1 5.5 3.5

Unmarried male 655 3.3 5.4 3.0 1.1 2.9 9.1 8.1 2.9 16.3 11.7 32.4 8.7 3.3 5.4 14.1 3.2 0.7 1.5 4.3 4.4 5.6 3.5

Unmarried female 20s/30s 573 3.4 3.7 2.1 1.4 0.8 7.7 6.3 3.4 16.4 18.4 24.5 7.5 2.1 1.1 4.8 5.8 0.5 1.0 2.4 2.5 5.5 4.0

Unmarried female 40s and over 204 2.0 3.3 2.0 0.3 1.0 5.3 5.3 2.3 14.2 24.2 17 .9 6.0 0.7 2.0 2.6 2.0 0.7 1.0 1.0 1.0 5.3 1.3

Student 142 2.2 7.1 3.7 2.9 3.1 7.5 6.0 2.6 18.6 16.8 25.5 7.8 0.8 3.4 7.6 6.2 ― 1.8 3.0 3.0 5.6 1.9

Sample

Other

places in

Asia

Oceania Australia

New

Zealand or

other

Oceania

Japan Hokkaido TohokuKita

Kanto

Tokyo

metropolitan

area

Koshinetsu Tokai Hokuriku Kinki Chugoku Shikoku Kyushu Okinawa

2014 survey total 4142 3.6 6.5 5.0 2.7 7.9 2.3 0.6 0.4 0.7 0.6 0.8 0.4 0.9 0.5 0.4 1.6 4.1

2013 survey total 4250 3.1 6.6 5.5 2.1 7.3 2.4 0.9 0.3 0.6 0.6 0.5 0.2 0.8 0.4 0.4 1.1 3.3

Male 2108 4.1 6.9 5.2 2.9 8.8 2.7 0.6 0.4 0.8 0.7 1.2 0.5 1.0 0.6 0.4 1.7 4.3

Female 2033 3.1 6.2 4.8 2.4 7.0 1.8 0.5 0.4 0.6 0.5 0.5 0.4 0.8 0.4 0.5 1.6 3.9

Male 18-29 yrs 255 3.7 9.2 7.6 2.0 13.3 3.9 0.2 0.7 1.5 1.1 1.1 ― 3.1 0.4 0.9 2.0 6.1

Male 30-39 yrs 439 2.7 7.1 5.9 2.1 9.6 3.3 0.8 0.2 0.6 0.6 1.0 0.6 0.4 0.4 0.4 0.8 5.4

Male 40-49 yrs 525 3.2 6.9 6.0 3.0 8.8 2.6 ― 0.4 0.9 0.6 1.3 0.6 1.1 0.6 0.2 2.0 5.2

Male 50 yrs or older 890 5.4 6.2 3.6 3.6 7.2 2.2 1.0 0.4 0.6 0.8 1.2 0.6 0.6 0.8 0.4 1.8 2.8

Female 18-29 yrs 518 3.1 6.7 5.7 2.4 7.9 1.8 0.6 0.2 0.4 0.6 0.8 0.4 0.8 0.4 1.0 1.8 5.7

Female 30-39 yrs 449 3.2 6.0 5.0 2.3 6.7 2.3 0.5 0.5 0.9 0.7 0.5 0.5 0.9 0.2 0.4 1.4 3.0

Female 40-49 yrs 364 2.2 5.9 4.8 1.9 6.7 1.1 0.4 ― 0.7 0.2 0.4 0.2 0.6 0.2 0.4 1.1 3.9

Female 50 yrs or older 703 3.5 6.0 4.0 2.9 6.7 1.7 0.6 0.6 0.4 0.4 0.4 0.4 0.8 0.6 0.2 1.7 3.1

Kanto 2506 3.8 5.9 4.4 2.5 6.9 1.8 0.5 0.5 0.5 0.7 0.7 0.3 0.8 0.4 0.3 1.5 3.6

Kansai 1020 3.5 7.9 5.9 3.1 10.5 3.0 0.9 0.3 1.1 0.7 0.8 0.8 1.3 0.7 0.7 2.2 5.4

Tokai 615 3.0 7.0 5.9 2.7 7.9 2.7 0.2 ― 0.6 0.1 1.5 0.4 0.5 0.3 0.3 1.3 3.9


Worker (child 2-6 yrs) 206 1.4 5.8 4.2 2.1 12.3 3.7 0.9 0.9 0.8 1.3 1.8 1.4 0.9 0.5 1.4 2.1 8.0

Worker (child 1 yr and under) 101 1.3 6.2 5.6 1.5 10.6 2.2 0.8 ― 0.8 1.8 ― 0.8 1.0 ― ― 0.8 7.4



Unmarried male 655 5.5 7.0 5.2 2.8 9.7 2.6 0.5 0.4 1.6 0.9 1.3 0.4 1.7 0.5 0.4 1.8 4.7

Unmarried female 20s/30s 573 4.3 5.8 5.3 1.8 7.2 2.1 0.6 0.1 0.5 0.2 0.5 0.3 0.6 0.3 0.5 1.5 4.2

Unmarried female 40s and over 204 3.6 6.0 4.3 2.6 5.6 0.7 ― ― 0.3 ― ― 0.7 1.3 ― ― 2.0 2.0

Student 142 3.4 6.0 5.6 1.5 8.2 3.3 ― ― 0.8 0.8 ― ― 1.6 ― ― 2.9 2.2



Oceania Japan

Area of

residence

Life

stage

Sex & age

Sex

Sex

Life

stage

Life

stage

Area of

residence

Area of

residence

Sex

Sex & age

Sex & age

Hawaii

Hong Kong or MacauChina (excluding Hong Kong and Macau)

Guam or Saipan

Southeast Asia

Canada or AlaskaEurope USA (excluding Hawaii and Alaska)Middle East or Africa

45


■Destinations considered on last trip: by destination considered on last trip (Those involved in considering travel plans/Multiple answers) （％）

Sample


Other

nations in

west

Europe

Other

places in

Europe

Middle

East

or Africa

Turkey

Other

Middle

East or

Africa

USA

(excluding

Hawaii and

Alaska)

USA east USA west USA southCanada or

AlaskaCanada Alaska

Central/

South

America

or

Caribbean

HawaiiHawaii

(Oahu)

Hawaii

(other than

Oahu)

Guam or

SaipanGuam Saipan

2014 survey total 4142 28.1 6.5 10.3 6.6 6.7 9.0 7.9 7.0 7.4 3.6 4.6 9.7 4.7 6.0 1.7 2.7 2.4 0.4 2.5 18.1 15.7 7.2 10.9 10.0 4.3

2013 survey total 4250 25.8 6.0 9.9 7.0 5.2 7.7 8.1 5.1 7.7 4.2 4.4 8.5 4.2 5.1 1.4 2.5 2.4 0.4 2.3 18.1 15.8 7.3 11.6 10.5 5.3

UK 269 100.0 100.0 50.6 30.9 25.4 32.9 22.9 15.2 12.0 7.2 7.5 14.7 11.1 9.0 2.4 5.2 4.3 1.5 2.6 4 .8 4 .2 2 .1 3 .1 2 .7 1.5

France 427 100.0 31.8 100.0 33.3 31.2 43.0 25.7 11.8 14.4 9.2 7.1 10.8 6.0 6.0 2.2 3.7 3.3 0.8 2.0 11 .0 8 .8 4.5 4 .1 3 .8 1.6

Germany 272 100.0 30.4 52.2 100.0 28.6 36.8 35.4 21.0 16.3 11.7 8.6 8.5 5.7 4.9 1.6 4.1 3.1 1.5 2.8 5 .3 3 .7 3.2 4 .2 3 .8 1.6

Spain 276 100.0 24.8 48.4 28.3 100.0 50.2 25.2 15.8 20.7 13.4 10.8 12.4 6.9 6.1 2.8 5.3 5.0 0.6 3.2 9 .3 6 .5 5.9 3 .5 3 .2 1.8

Italy 372 100.0 23.8 49.3 26.9 37.1 100.0 22.0 13.9 16.5 10.7 8.2 8.8 5.9 5.3 1.2 5.0 4.8 0.7 2.1 9 .1 7 .1 4.1 3 .2 3 .2 1.0

Other nations in west Europe 327 100.0 18.8 33.6 29.4 21.2 25.0 100.0 24.1 16.2 10.3 8.5 11.4 6.8 7.7 2.5 4.8 4.8 0.5 2.9 4 .6 3 .6 3.1 3 .3 3 .0 1.9

Other places in Europe 291 100.0 14.0 17.3 19.7 15.0 17.8 27.1 100.0 19.9 10.6 12.7 8.0 5.2 4.3 2.0 7.8 5.9 3.2 5.1 6 .4 5 .2 4.3 2 .0 1 .6 1.2

Turkey 150 63.3 12.9 26.1 21.3 24.6 26.5 22.5 20.5 100.0 100.0 21.3 8.2 4.6 4.8 1.9 6.2 4.0 3.3 6.6 12 .4 10 .0 8.7 5 .0 3 .8 2.9

Other Middle East or Africa 189 49.2 10.6 16.2 12.5 15.9 16.2 14.7 19.6 100.0 16.9 100.0 12.4 8.5 5.4 2.1 9.1 6.2 3.7 14.3 11 .9 8 .8 7.0 5 .7 4 .7 2.9

USA east 195 33.3 15.3 13.1 8.0 9.8 11.2 11.4 7.8 10.3 3.6 8.2 100.0 100.0 37.3 12.6 13.3 12.6 1.5 8.6 20.7 17.0 10.4 6.8 6.8 2.4

USA west 250 24.6 9.7 10.2 5.3 6.8 7.9 10.1 5.0 6.6 2.9 4.0 100.0 29.1 100.0 14.1 10.5 10.2 1.3 9.8 20.5 16.2 10.5 6.0 6.0 2.6

USA south 68 26.8 9.6 13.7 6.4 11.4 6.4 12.0 8.4 7.3 4.2 5.8 100.0 35.9 51.6 100.0 13.9 13.9 1.2 14.8 30.7 23.9 15.0 10.3 8.8 5.4

Canada 101 46.7 11.4 14.0 8.4 13.7 17.8 15.6 17.2 14.0 6.0 11.6 38.6 24.6 25.5 9.5 100.0 100.0 7.6 6.0 16.5 9 .3 12.6 4 .9 4 .9 2.4

Alaska 17 71.9 22.7 18.8 24.1 9.4 13.9 8.7 53.4 40.2 28.0 40.2 25.9 16.4 18.1 4.8 100.0 44.0 100.0 4.8 22.7 18.1 17.1 10.4 10.4 10.4

Central/South America or Caribbean 104 25.3 6.6 8.4 7.4 8.3 7.4 9.0 14.2 28.8 9.5 25.8 30.4 16.2 23.5 9.7 5.8 5.8 0.8 100.0 15.3 8 .4 10.8 7.5 6.6 5.9

Hawaii (Oahu) 650 10 .4 1.8 5.8 1 .5 2.8 4.1 1 .8 2.3 4.5 2.3 2.6 10.0 5.1 6.2 2.5 1.8 1.4 0.5 1.3 100.0 100.0 30.5 21.7 21.1 8.9

Hawaii (other than Oahu) 298 13 .4 1.9 6.4 2.9 5.5 5.1 3.4 4.2 7.7 4.4 4.4 12.7 6.8 8.8 3.5 5.0 4.2 1.0 3.8 100.0 66.4 100.0 22.5 21.5 9.0

Guam 416 6 .1 1.8 3 .9 2.5 2.1 2 .9 2 .4 1 .1 3.3 1.4 2.2 5.7 3.2 3.6 1.5 1.4 1.2 0.4 1.6 39.1 33.0 15.5 100.0 100.0 33.9

Saipan 179 5 .4 2.2 3 .9 2.4 2.7 2 .1 3.5 1 .9 4.0 2.5 3.0 5.0 2.7 3.6 2.1 1.9 1.4 1.0 3.5 37.6 32.3 15.1 100.0 78.8 100.0

South Pacific islands or other islands 183 26.6 6.9 12.1 9.0 7.6 12.9 6.9 7.5 12.3 6.4 9.8 9.0 4.9 5.3 3.5 5.9 4.4 2.0 7.6 33.2 26.3 19.6 33.1 25.7 25.5

Shanghai 95 11 .1 10.0 7.1 5.7 5.3 5.5 3.6 4.7 6.2 3.9 4.3 7.4 7.4 4.5 2.5 4.7 4.7 0.9 4.5 9 .2 4 .6 8.3 10.1 10.1 7.5

Beijing 40 22 .0 15.5 16.5 12.0 10.6 8.1 9.2 10.6 12.0 7.2 9.5 16.6 9.6 12.7 8.6 7.5 7.5 2.1 8.6 6 .8 6 .8 6.8 14.7 12.1 10.7

Other China (exc. Hong Kong / Macau) 73 7 .1 4.5 3 .7 5.2 5.5 2 .5 2 .5 3.3 9.1 2.5 7.7 5.8 5.8 4.6 3.3 3.3 3.3 1.2 5.7 6 .4 6 .4 3.9 9.1 7.8 5.2

Hong Kong 245 7 .9 3.8 4 .2 2.1 2.5 2 .0 1 .7 2.4 6.6 2.2 5.7 4 .6 3.2 2.7 1.7 2.5 2.2 0.6 2.1 10 .5 8 .7 3.8 12.2 11.0 5.9

Macau 102 8 .0 5.5 4 .1 2.9 3.6 4.1 1 .8 3.3 9.4 3.6 7.4 8.4 5.9 6.8 2.4 5.6 5.6 0.8 3.1 11 .2 10 .7 4.1 12.9 10.7 9.0

Taiwan 581 7 .0 1.8 3 .3 1 .6 1 .6 2 .6 2 .4 2.1 4.0 1.8 2.6 3 .6 1.5 2.8 0.3 1.1 1.1 0.1 1.3 7 .8 5 .7 4.4 11.7 10.9 5.1

Korea 549 4 .2 1 .4 2 .2 1 .0 1.8 1 .4 0 .8 1 .2 2 .2 0.9 1.6 2 .5 1.9 1.6 0.5 0.8 0.8 0.2 0.7 5 .1 3 .7 2 .0 8.4 8.0 3.1

Singapore 287 13 .5 2.1 7.6 3.9 3.5 5.1 3.0 2.7 6.9 4.0 4.4 5.1 2.2 3.8 1.0 1.5 1.3 0.6 1.6 15.4 12.6 6.5 14.3 12.3 7.0

Phuket 95 12 .7 2.0 6.4 7.2 3.9 4.5 3.4 5.0 11.2 6.0 8.1 6.1 4.7 3.4 2.0 4.9 4.1 1.7 7.1 23.6 17.3 15.4 19.2 16.6 11.1

Thai beaches (other than Phuket) 102 8 .6 1.8 4 .9 4.2 3.8 5.5 5.0 4.6 9.1 6.1 4.8 6.9 3.6 5.1 2.6 3.8 3.8 0.8 4.7 12 .8 8 .3 8.5 12.0 11.2 5.5

Bangkok or other Thai cities 292 6 .5 1 .5 3 .1 2.7 1 .3 3 .7 1 .9 3.0 6.1 3.4 3.6 2 .8 1.7 1.8 0.6 1.3 1.3 0.3 2.3 4 .1 2 .6 2.9 7.0 6.7 3.7

Bali 192 11 .4 3.4 7.4 2.4 3.3 4.6 3.4 4.4 7.1 5.8 3.6 4 .0 2.5 2.0 2.5 3.5 2.5 1.4 3.8 20.2 16.4 7.9 19.7 17.2 10.9

Indonesian beaches (other than Bali) 30 6 .3 6.3 6.3 6.3 6.3 6.3 6.3 6.3 9.1 6.3 5.7 12.4 9.1 9.6 6.3 9.6 9.6 2.8 6.3 22.9 14.7 17.7 29.1 23.7 22.5

Indonesian cities 52 9 .6 3.6 6.2 6.2 3.6 3 .6 6.2 7.0 9.8 7.2 4.2 6.2 3.6 6.2 3.6 5.5 5.5 1.6 6.2 13.3 7 .0 9.8 15.8 14.3 6.2

Malaysia 145 11 .7 2.5 4 .4 4.8 2.2 4.3 4.7 4.7 8.0 5.6 4.2 4 .4 2.1 4.0 1.7 2.3 2.3 0.6 4.5 13.2 9 .5 5.6 13.0 10.7 7.6

Philippines 109 13 .0 5.5 7.1 3.6 8.4 4.1 4.5 5.2 8.8 7.1 4.8 11.4 5.7 7.2 3.6 3.4 3.4 0.8 4.1 19.2 15.3 11.6 21.4 18.0 16.2

Vietnam 220 14 .6 4.1 4 .4 3.6 4.8 3 .7 3.6 6.2 10.5 7.1 6.5 5.6 2.5 3.9 1.3 2.9 1.8 1.5 3.2 7 .8 5 .1 5.6 9.1 7.4 5.2

Cambodia 130 15 .6 4.7 4 .3 4.9 7.7 3 .9 2 .1 5.0 17.4 9.1 11.5 5.6 3.1 3.2 0.6 4.7 2.2 3.2 3.6 3 .0 1 .4 2 .2 4 .8 4 .8 0.6

Other places in Asia 149 14 .4 2.0 4 .0 3.1 4.9 5.0 6.2 7.6 22.9 10.4 16.5 5.5 4.6 2.5 1.6 2.5 1.9 1.1 6.8 7 .6 4 .0 6.1 4 .1 2 .9 3.2

Australia 207 26.2 6.1 9.4 4.0 8.6 8.4 9.2 8.7 10.6 3.8 7.7 14.7 9.1 8.9 1.9 9.4 8.5 1.6 2.8 29.1 25.0 13.7 12.2 11.3 5.9

New Zealand or other Oceania 111 35.0 6.9 12.4 7.1 8.8 11.5 19.2 12.8 14.6 5.8 9.5 18.3 11.9 11.9 5.6 19.3 17.7 4.2 6.0 25.0 19.4 13.6 7.6 7.0 4.6

Sample

South

Pacific

islands or

other

islands

China

(excluding

Hong Kong

and Macau)

Shanghai Beijing

Other

China (exc.

Hong Kong

/ Macau)

Hong Kong

or MacauHong Kong Macau Taiwan Korea

Southeast


Thai

beaches

(other than

Phuket)

Bangkok or

other Thai

cities

Bali

Indonesian

beaches

(other than

Bali)

Indonesian


2014 survey total 4142 4.4 4.1 2.3 1.0 1.8 6.8 5.9 2.5 14.0 13.2 24.7 6.9 2.3 2.5 7.1 4.6 0.7 1.3 3.5 2.6 5.3 3.1

2013 survey total 4250 4.1 7.1 3.9 2.3 2.9 8.8 8.2 3.4 13.5 16.6 24.8 6.8 2.5 2.8 7.3 4.9 0.6 0.7 3.6 3.6 5.4 2.1

UK 269 4.7 4.1 3.5 2.3 1.2 4.3 3.5 2.1 3 .9 2 .8 8 .6 2.2 0.7 0.7 1 .6 2.4 0.7 0.7 1.4 2.2 3.3 2.3

France 427 5.2 2.4 1.6 1.5 0.6 2.9 2.4 1.0 4 .4 2 .8 9 .7 5.1 1.4 1.2 2 .1 3.3 0.4 0.8 1.5 1.8 2.3 1.3

Germany 272 6.0 2.6 2.0 1.8 1.4 2.1 1.9 1.1 3 .4 2 .0 10 .2 4.1 2.5 1.6 2.9 1.7 0.7 1.2 2.5 1.5 2.9 2.3

Spain 276 5.0 2.7 1.8 1.5 1.5 2.5 2.2 1.3 3 .4 3 .6 9 .8 3.6 1.3 1.4 1 .3 2.3 0.7 0.7 1.2 3.3 3.8 3.6

Italy 372 6.4 1.4 1.4 0.9 0.5 1.9 1.3 1.1 4 .1 2 .0 9 .3 4.0 1.1 1.5 2.9 2.4 0.5 0.5 1.7 1.2 2.2 1.4

Other nations in west Europe 327 3.9 1.6 1.0 1.1 0.6 1 .3 1.3 0.6 4 .3 1 .4 7 .5 2.6 1.0 1.5 1 .7 2.0 0.6 1.0 2.1 1.5 2.4 0.8

Other places in Europe 291 4.7 2.2 1.5 1.5 0.8 2.0 2.0 1.2 4 .2 2 .3 10 .1 2.6 1.6 1.6 3.1 2.9 0.6 1.3 2.3 1.9 4.7 2.2

Turkey 150 7.8 3.1 2.4 1.9 1.2 3.6 3.6 2.4 7 .1 3 .3 25.3 7.6 3.8 4.1 6.5 7.5 1.2 2.5 5.4 5.2 10.5 7.9

Other Middle East or Africa 189 9.5 5.2 2.1 2.0 3.0 8.9 7.5 4.0 8 .0 4 .6 22.3 6.7 4.1 2.6 5.7 3.7 0.9 1.2 3.3 2.8 7.6 7.9

USA east 195 4.6 4.4 3.6 2.0 2.2 5.4 4.0 3.1 4 .5 5 .2 10 .2 3.3 2.3 1.9 2.5 2.4 1.4 1.0 1.5 3.2 2.8 2.0

USA west 250 3.9 2.8 1.7 2.0 1.4 4.5 2.7 2.8 6 .5 3 .5 10 .2 4.4 1.3 2.1 2 .1 1.5 1.1 1.3 2.3 3.1 3.5 1.7

USA south 68 9.3 5.0 3.5 5.0 3.5 6.1 6.1 3.5 2 .7 4 .2 8 .9 4.2 2.7 3.9 2.7 6.9 2.7 2.7 3.5 5.7 4.2 1.2

Canada 101 8.0 5.0 4.4 3.0 2.4 6.7 5.4 5.7 6 .3 4 .4 7 .0 3.6 3.8 3.8 3.8 4.8 2.8 2.8 3.4 3.7 3.8 2.8

Alaska 17 20.6 4.8 4.8 4.8 4.8 8.7 8.7 4.8 4.8 4.8 33.5 9.4 9.4 4.8 4.8 14.9 4.8 4.8 4.8 4.8 18.9 23.4

Central/South America or Caribbean 104 13.3 6.7 4.0 3.3 4.0 5.0 5.0 3.1 7 .0 3 .7 19 .7 4.5 6.4 4.6 6.5 6.9 1.8 3.1 6.3 4.3 6.6 4.5

Hawaii (Oahu) 650 7.4 1.0 0.7 0.4 0.7 3.6 3.3 1.7 5 .1 3 .1 14 .0 5.5 2.5 1.3 1 .2 4.9 0.7 0.6 2.1 2.6 1.7 0.3

Hawaii (other than Oahu) 298 12.1 3.0 2.6 0.9 1.0 3.1 3.1 1.4 8 .5 3 .7 17 .4 6.3 4.9 2.9 2.9 5.1 1.8 1.7 2.7 4.2 4.1 1.0

Guam 416 11.3 3.5 2.3 1.2 1.4 6.8 6.5 2.6 15.2 10.6 21.7 8.5 3.8 2.7 4.7 8.0 1.7 1.8 3.7 4.7 3.9 1.5

Saipan 179 26.1 5.9 4.0 2.4 2.1 8.6 8.1 5.1 16.4 9.6 27.8 11.1 5.9 3.1 6.0 11.8 3.7 1.8 6.1 9.9 6.4 0.5

South Pacific islands or other islands 183 100.0 6.7 4.4 2.2 3.1 6.2 6.2 3.5 10.6 3 .8 39.8 9.1 12.2 8.2 8.9 17.1 3.6 3.0 6.7 14.1 9.6 3.7

Shanghai 95 8.5 100.0 100.0 19.4 17.0 33.5 31.8 10.1 35.5 22.3 17 .1 9.2 3.0 4.5 7.6 4.7 2.0 2.5 2.5 4.5 4.9 3.6

Beijing 40 10.3 100.0 46.3 100.0 22.8 40.6 36.6 14.0 33.4 23.1 15 .5 12.7 6.1 4.7 4.7 7.2 4.7 6.1 6.1 7.2 7.2 2.1

Other China (exc. Hong Kong / Macau) 73 7.7 100.0 22.1 12.4 100.0 31.0 22.8 17.3 24.4 14.3 28.8 8.9 6.3 7.1 7.8 5.2 3.9 3.9 6.2 8.8 8.1 5.0

Hong Kong 245 4.6 17.8 12.3 5.9 6.8 100.0 100.0 26.3 44.1 24.8 29.4 16.2 3.2 3.0 12.3 4.5 3.1 2.9 4.8 3.7 7.4 3.7

Macau 102 6.2 19.4 9.4 5.5 12.4 100.0 63.1 100.0 36.3 20.8 26.5 14.0 4.8 6.3 10.4 8.5 3.3 3.3 6.4 4.5 7.8 5.1

Taiwan 581 3.3 9.2 5.8 2.3 3.1 20.3 18.6 6.4 100.0 29.5 28.4 11.6 3.2 3.0 9.3 4.9 1.0 2.7 3.1 2.9 8.1 4.9

Korea 549 1.3 6.1 3.9 1.7 1.9 12.7 11.1 3.9 31.2 100.0 11 .9 4.8 1.4 1.6 4.9 1.7 1.0 1.1 1.7 1.4 3.8 1.4

Singapore 287 5.8 5.1 3.1 1.8 2.3 14.6 13.9 5.0 23.6 9.2 100.0 100.0 6.9 5.4 14.5 12.7 3.7 3.5 14.7 6.6 12.4 6.1

Phuket 95 23.5 6.5 3.0 2.5 4.9 8.4 8.4 5.2 19.7 8 .1 100.0 20.7 100.0 32.0 33.2 38.0 6.6 6.0 28.7 22.2 17.2 6.2

Thai beaches (other than Phuket) 102 14.7 7.4 4.2 1.8 5.1 7.3 7.3 6.3 16.9 8.8 100.0 15.1 29.9 100.0 58.0 22.3 8.0 6.5 23.7 12.8 20.9 12.2

Bangkok or other Thai cities 292 5.6 3.6 2.5 0.6 2.0 10.3 10.3 3.6 18.4 9.3 100.0 14.3 10.8 20.2 100.0 9.3 2.4 5.0 10.5 4.3 16.8 10.8

Bali 192 16.3 3.9 2.3 1.5 2.0 6.9 5.7 4.5 14.8 4 .9 100.0 18.9 18.7 11.8 14.2 100.0 7.0 11.1 14.8 16.6 13.1 5.7

Indonesian beaches (other than Bali) 30 22.5 9.6 6.3 6.3 9.6 25.4 25.4 11.4 18.8 18.2 100.0 35.8 21.0 27.6 23.8 45.3 100.0 25.9 44.7 13.3 22.1 10.7

Indonesian cities 52 10.7 6.6 4.7 4.7 5.5 13.6 13.6 6.5 29.8 11.2 100.0 19.5 11.0 12.6 27.9 41.2 14.8 100.0 28.0 13.9 28.3 11.2

Malaysia 145 8.4 3.1 1.7 1.7 3.1 8.2 8.2 4.5 12.4 6 .4 100.0 29.2 18.8 16.7 21.2 19.7 9.2 10.1 100.0 12.5 20.9 5.9

Philippines 109 23.5 8.9 3.9 2.6 5.8 9.0 8.2 4.2 15.3 6 .9 100.0 17.3 19.3 11.9 11.5 29.2 3.6 6.6 16.5 100.0 14.8 6.6

Vietnam 220 8.0 4.4 2.1 1.3 2.7 8.2 8.2 3.6 21.2 9.5 100.0 16.2 7.4 9.7 22.3 11.5 3.0 6.7 13.7 7.3 100.0 28.2

Cambodia 130 5.3 4.8 2.7 0.6 2.8 7.0 7.0 4.0 21.9 5 .9 100.0 13.4 4.5 9.6 24.5 8.5 2.4 4.5 6.6 5.6 47.9 100.0

Other places in Asia 149 6.5 5.9 4.3 1.8 3.0 6.6 6.6 4.4 12.3 3 .9 42.0 11.5 4.7 5.4 12.7 7.0 1.6 4.8 7.9 4.5 14.8 14.8

Australia 207 8.9 3.5 3.0 1.2 1.8 5.6 5.6 2.8 7 .6 4 .6 26.4 11.2 5.1 4.4 6.8 8.1 3.2 2.3 8.2 4.0 4.9 4.6

New Zealand or other Oceania 111 8.4 2.6 2.6 1.7 1.7 5.5 5.5 3.4 6 .0 1 .7 24.8 11.1 5.4 3.8 4.6 9.2 3.8 5.0 12.3 3.3 5.4 5.0

Sample

Other

places in

Asia

Oceania Australia

New

Zealand or

other

Oceania

Japan Hokkaido TohokuKita

Kanto

Tokyo

metropolitan

area

Koshinetsu Tokai Hokuriku Kinki Chugoku Shikoku Kyushu Okinawa

2014 survey total 4142 3.6 6.5 5.0 2.7 7.9 2.3 0.6 0.4 0.7 0.6 0.8 0.4 0.9 0.5 0.4 1.6 4.1

2013 survey total 4250 3.1 6.6 5.5 2.1 7.3 2.4 0.9 0.3 0.6 0.6 0.5 0.2 0.8 0.4 0.4 1.1 3.3

UK 269 1.1 5.0 4.7 2.9 8.3 3.9 1.9 1.7 1.2 1.6 1.8 1.6 2.3 1.7 1.1 3.1 3.1

France 427 1.4 6.4 4.5 3.2 7.4 3.6 1.0 0.8 0.6 1.1 1.5 1.1 2.0 1.0 1.0 2.7 3.6

Germany 272 1.7 4.7 3.0 2.9 8.5 4.6 1.5 2.0 1.5 2.5 2.4 1.6 3.2 2.5 1.2 4.2 2.4

Spain 276 2.6 7.6 6.5 3.5 4.0 2.4 1.2 0.7 0.7 1.0 1.0 1.0 1.1 1.2 1.2 1.8 2.5

Italy 372 2.0 6.2 4.7 3.5 5.9 2.4 0.9 0.7 0.9 1.4 2.1 1.4 1.6 1.2 1.2 2.2 3.3

Other nations in west Europe 327 2.8 9.7 5.8 6.6 8.2 3.8 1.5 1.9 1.1 2.0 1.8 1.4 1.9 1.2 0.9 2.9 4.5

Other places in Europe 291 3.9 8.4 6.2 4.9 7.9 3.8 1.6 1.0 1.0 1.7 2.5 1.8 2.5 2.8 1.9 3.4 4.0

Turkey 150 10.3 7.3 5.2 4.3 9.0 4.8 1.9 1.2 1.2 2.6 3.0 3.0 2.7 4.2 3.0 5.1 5.9

Other Middle East or Africa 189 13.1 11.4 8.5 5.6 11.2 8.6 1.7 1.5 1.5 2.0 2.4 2.1 2.3 3.1 1.7 6.6 6.6

USA east 195 3.5 12.5 9.6 6.8 10.0 4.3 1.8 1.2 1.0 1.5 2.8 1.5 1.8 1.8 1.8 4.4 6.1

USA west 250 1.5 9.9 7.4 5.3 7.9 2.5 1.3 0.7 0.7 0.7 1.7 0.7 2.0 0.7 0.7 1.9 4.9

USA south 68 3.5 11.3 5.8 9.0 10.4 3.5 5.3 2.7 5.3 5.3 6.1 5.3 7.6 5.3 5.3 3.5 6.4

Canada 101 2.9 28.0 17.5 19.6 10.8 6.8 3.4 2.4 1.8 2.9 3.4 2.9 2.4 2.9 2.9 5.1 7.4

Alaska 17 9.4 26.5 18.8 26.5 31.1 31.1 4.8 4.8 4.8 4.8 4.8 9.4 4.8 19.5 4.8 19.5 4.8

Central/South America or Caribbean 104 9.7 9.6 5.6 6.4 15.0 6.5 3.6 1.8 1.8 3.6 4.2 3.6 3.8 2.8 2.8 6.5 8.9

Hawaii (Oahu) 650 0.9 9.4 7.9 3.3 10.2 3.1 0.9 0.8 1.8 1.0 1.3 0.6 1.2 0.5 0.7 2.1 6.5

Hawaii (other than Oahu) 298 3.0 11.8 9.5 5.1 12.0 5.2 2.0 1.7 2.8 2.6 2.3 1.4 2.1 1.4 1.4 4.7 8.7

Guam 416 1.0 6.0 5.6 1.9 16.8 6.1 0.9 1.3 2.2 1.5 1.5 1.0 2.0 1.6 1.5 3.1 12.1

Saipan 179 2.7 7.7 6.8 2.9 15.0 5.5 1.4 1.0 2.0 1.0 1.0 1.0 1.4 1.0 1.5 2.3 12.7

South Pacific islands or other islands 183 5.3 13.0 10.0 5.1 13.9 5.1 1.9 1.0 1.4 1.6 1.6 1.6 1.3 3.3 1.6 4.8 9.9

Shanghai 95 6.8 6.5 6.5 3.0 13.0 6.4 3.0 2.0 2.0 3.6 4.2 3.0 4.0 4.1 3.0 5.7 8.2

Beijing 40 6.7 6.1 6.1 4.7 10.9 8.1 4.7 6.1 4.7 4.7 6.1 4.7 6.1 4.7 4.7 6.1 9.5

Other China (exc. Hong Kong / Macau) 73 6.1 5.2 5.2 2.5 9.9 4.5 2.5 2.5 5.0 2.5 5.7 5.0 4.1 3.9 2.5 3.3 4.2

Hong Kong 245 4.0 5.3 4.7 2.5 15.7 8.3 2.3 1.9 1.7 2.4 2.4 2.3 3.3 2.5 1.7 3.7 9.5

Macau 102 6.5 5.6 5.6 3.7 10.6 7.7 1.8 2.4 2.4 2.4 2.4 1.8 3.5 1.8 1.8 4.8 8.6

Taiwan 581 3.2 3.4 2.7 1.1 14.7 4.3 1.3 0.7 1.3 1.0 2.0 1.4 1.6 1.3 1.0 4.1 8.9

Korea 549 1.1 1.7 1.7 0.3 12.6 4.8 1.1 0.9 1.3 1.4 1.6 1.3 1.8 1.2 1.1 3.1 6.5

Singapore 287 6.0 9.5 8.1 4.3 11.4 4.1 0.6 0.6 1.3 0.9 0.6 0.6 2.4 1.3 0.6 3.4 6.5

Phuket 95 7.4 13.5 11.2 6.3 13.4 6.9 4.9 3.8 3.8 5.7 6.0 3.0 4.5 3.0 4.1 6.9 9.2

Thai beaches (other than Phuket) 102 8.0 10.4 9.0 4.1 9.8 6.5 3.5 1.8 1.8 2.8 2.8 2.8 4.3 2.8 2.8 4.7 6.0

Bangkok or other Thai cities 292 6.5 5.3 4.8 1.8 11.4 4.6 1.6 1.2 1.2 1.7 1.8 1.6 3.1 1.6 1.0 2.4 4.8

Bali 192 5.4 10.5 8.7 5.3 10.0 3.2 2.3 1.0 1.0 1.5 1.5 1.5 2.4 1.5 1.9 3.6 7.7

Indonesian beaches (other than Bali) 30 8.2 27.1 22.5 14.1 16.1 8.2 6.3 6.3 6.3 9.7 6.3 6.3 11.6 6.3 6.3 8.2 12.7

Indonesian cities 52 13.9 14.4 9.2 10.7 16.9 8.8 7.0 3.6 4.7 3.6 3.6 3.6 5.7 3.6 5.1 8.8 7.2

Malaysia 145 8.1 14.3 11.6 9.5 9.1 3.7 1.3 1.3 1.3 1.3 1.7 1.3 2.8 2.6 1.7 4.4 6.4

Philippines 109 6.2 7.5 7.5 3.3 10.7 4.4 2.6 1.7 3.3 2.6 5.2 4.3 3.6 3.1 4.8 4.4 6.9

Vietnam 220 10.0 5.1 4.6 2.7 11.7 4.8 1.6 0.8 1.3 1.3 1.3 1.3 1.7 3.0 1.9 3.5 8.5

Cambodia 130 17.1 8.1 7.3 4.3 7.2 5.1 1.4 0.6 0.6 1.4 1.4 2.0 1.1 3.9 1.9 3.4 4.2

Other places in Asia 149 100.0 8.6 5.5 4.8 9.4 5.0 2.4 1.2 1.9 1.9 1.9 2.5 2.0 2.8 2.3 5.5 6.1

Australia 207 4.0 100.0 100.0 22.8 12.9 5.9 3.1 2.4 2.0 2.0 2.5 2.8 3.8 2.4 2.5 5.6 5.5

New Zealand or other Oceania 111 6.4 100.0 42.3 100.0 17.5 9.0 3.3 1.7 3.3 3.3 4.1 4.0 5.6 4.0 3.3 8.4 6.8



Destination

Considered on

Last Trip

(middle

classification)

Oceania

Guam or Saipan

Southeast Asia

Canada or AlaskaEurope USA (excluding Hawaii and Alaska)Middle East or Africa

Japan

Hawaii

Hong Kong or MacauChina (excluding Hong Kong and Macau)

Destination

Considered on

Last Trip

(middle

classification)

Destination

Considered on

Last Trip

(middle

classification)

Consideration Percentage Last destination PercentageRate of

Actual Visit

2014

survey

2013

survey

2014

survey

2013

survey

2013

survey

(n=4142) (%) (n=4250) (n=4142) (%) (n=4250) (n=4142)

UK (n=269) 6.5 6.0 (n=128) 3.1 2.7 47.6

France (n=427) 10.3 9.9 (n=231) 5.6 5.0 54.1

Germany (n=272) 6.6 7.0 (n=128) 3.1 3.4 47.1

Spain (n=276) 6.7 5.2 (n=105) 2.5 1.6 38.0

Italy (n=372) 9.0 7.7 (n=174) 4.2 3.8 46.8

Other nations in west Europe (n=327) 7.9 8.1 (n=157) 3.8 4.2 48.0

Greece (n=66) 1.6 1.1 (n=18) 0.4 0.3 27.3

Countries of eastern Europe (n=156) 3.8 3.1 (n=99) 2.4 1.6 63.5

Countries of northern Europe (n=121) 2.9 1.9 (n=57) 1.4 0.9 47.1

Turkey (n=150) 3.6 4.2 (n=50) 1.2 1.8 33.3

Morocco (n=54) 1.3 1.2 (n=14) 0.3 0.2 25.9

Egypt (n=55) 1.3 1.6 (n=7) 0.2 0.5 12.7

Dubai (n=44) 1.1 0.9 (n=8) 0.2 0.4 18.2

Kenya (n=13) 0.3 0.3 (n=6) 0.1 0.1 46.2

Other Middle East or Africa (n=71) 1.7 1.9 (n=27) 0.7 1.1 38.0

USA east (n=195) 4.7 4.2 (n=108) 2.6 2.5 55.4

USA west (n=250) 6.0 5.1 (n=151) 3.6 3.4 60.4

USA south (n=68) 1.7 1.4 (n=37) 0.9 0.8 54.4

Canada (n=101) 2.4 2.4 (n=45) 1.1 1.2 44.6

Alaska (n=17) 0.4 0.4 (n=1) ― 0.1 5.9

Mexico (n=34) 0.8 0.7 (n=12) 0.3 0.2 35.3

Jamaica (n=7) 0.2 0.1 (n=0) ― ― ―

Caribbean islands (n=26) 0.6 0.5 (n=8) 0.2 0.1 30.8

Other Central/South America (n=60) 1.4 1.5 (n=36) 0.9 0.8 60.0

Hawaii (Oahu) (n=650) 15.7 15.8 (n=426) 10.3 10.6 65.5

Hawaii (other than Oahu) (n=298) 7.2 7.3 (n=106) 2.6 2.5 35.6

Guam (n=416) 10.0 10.5 (n=229) 5.5 5.7 55.0

Saipan (n=179) 4.3 5.3 (n=39) 0.9 0.9 21.8

Palau (n=56) 1.4 1.5 (n=16) 0.4 0.4 28.6

Other Micronesia (n=28) 0.7 0.5 (n=6) 0.1 0.1 21.4

Fiji (n=28) 0.7 0.5 (n=1) ― ― 3.6

Tahiti (n=48) 1.2 1.1 (n=10) 0.2 0.1 20.8

New Caledonia (n=45) 1.1 1.1 (n=6) 0.2 0.2 13.3

Maldives (n=69) 1.7 1.7 (n=14) 0.3 0.3 20.3

Other Islands in South Pacific of Indian Ocean (n=23) 0.5 0.6 (n=3) 0.1 0.1 13.0

Shanghai (n=95) 2.3 3.9 (n=54) 1.3 2.1 56.8

Beijing (n=40) 1.0 2.3 (n=14) 0.3 1.2 35.0

Hong Kong (n=245) 5.9 8.2 (n=111) 2.7 3.7 45.3

Macau (n=102) 2.5 3.4 (n=42) 1.0 1.1 41.2

Other China (n=73) 1.8 2.9 (n=34) 0.8 1.4 46.6

Taiwan (n=581) 14.0 13.5 (n=376) 9.1 7.3 64.7

Korea (n=549) 13.2 16.6 (n=427) 10.3 12.6 77.8

Singapore (n=287) 6.9 6.8 (n=147) 3.6 2.9 51.2

Phuket (n=95) 2.3 2.5 (n=29) 0.7 0.8 30.5

Thai beaches (other than Phuket) (n=102) 2.5 2.8 (n=43) 1.0 0.9 42.2

Thailand (other than beach resorts) (n=292) 7.1 7.3 (n=192) 4.6 4.3 65.8

Bali (n=192) 4.6 4.9 (n=85) 2.1 1.8 44.3

Indonesian beaches (other than Bali) (n=30) 0.7 0.6 (n=5) 0.1 0.1 16.7

Indonesia (other than beach resorts) (n=52) 1.3 0.7 (n=17) 0.4 0.3 32.7

Malaysian beaches (n=86) 2.1 1.7 (n=27) 0.6 0.6 31.4

Malaysia (other than beach resorts) (n=91) 2.2 2.4 (n=47) 1.1 1.2 51.6

Cebu Island (n=67) 1.6 2.6 (n=12) 0.3 0.6 17.9

Philippine beaches (other than Cebu Island) (n=32) 0.8 1.0 (n=7) 0.2 0.3 21.9

Philippines (other than beach resorts) (n=39) 0.9 1.0 (n=27) 0.7 0.6 69.2

Vietnam cities (Ho Chi Minh, Hanoi) (n=187) 4.5 (n=98) 2.4 52.4

Vietnam beaches (n=40) 1.0 (n=11) 0.3 27.5

Vietnam (other than cities and beach resorts) (n=47) 1.1 (n=12) 0.3 25.5

Cambodia (n=130) 3.1 2.1 (n=60) 1.5 0.8 46.2

India (n=48) 1.2 1.5 (n=22) 0.5 0.6 45.8

Sri Lanka (n=31) 0.7 * (n=8) 0.2 * 25.8

Other placesin Asia (n=81) 2.0 1.7 (n=44) 1.1 0.8 54.3

Australia (n=207) 5.0 5.5 (n=90) 2.2 2.4 43.5

New Zealand (n=98) 2.4 1.7 (n=36) 0.9 0.5 36.7

Other Oceania (n=19) 0.5 0.5 (n=1) ― ― 5.3

† Rate of actual visit was calculated by dividing by the number of actual visitors on their last trip by those who considered that destination. Percentages of 50.0 points or higher are shaded.


5.4 2.7

Europe

Middle East

or Africa

Oceania

Hawaii

USA (excluding

Hawaii and Alaska)

Canada or

Alaska

Central/

South

America

or

Caribbean

Other places

in Asia

Southeast Asia

Guam or

Saipan

South Pacific

islands or other

islands

China

0 5 10 15 20

2014 survey consideration percentage

2014 survey last destination percentage（％）

46


■Destinations considered on last trip and last travel destination (Those involved in considering travel plans/Multiple answers)

47

2. Reasons for Deciding on Destinations

■Reason for deciding on last travel destination (Those involved in considering travel plans/Single answer)

2014

survey

2013

survey

Male

18-29

yrs

Male

30-39

yrs

Male

40-49

yrs

Male 50

yrs or

older

Female

18-29

yrs

Female

30-39

yrs

Female

40-49

yrs

Female

50 yrs

or older

(n=4142) (n=4250) (n=255) (n=439) (n=525) (n=890) (n=518) (n=449) (n=364) (n=703)

Suited my date of departure, date of return, day of the week, travel period, etc. 9.8 11.1 8.3 11.9 7.8 7.8 12.2 11.7 11.5 9.4

Suited my budget 7.0 9.2 13.8 11.3 7.3 4.0 9.6 8.5 5.6 3.1

I just happened to discover a good travel product 5.4 4.1 4.4 3.6 4.7 6.8 6.5 4.4 3.7 6.3

Suited my booking needs such as available seat on plane, available room at hotel, etc. 2.8 2.5 2.0 3.8 5.0 2.4 2.0 3.4 2.0 1.7

It suited the needs of accompanying travelers, such as my children 1.0 1.2 0.7 1.7 2.2 ― 1.0 1.8 1.9 0.2

Suited my flying time or flight from the closest airport, etc. 0.7 1.0 0.4 1.5 1.5 0.2 0.4 0.5 0.7 0.4

Because I wanted to earn miles 0.4 0.5 0.2 0.8 1.1 ― 0.8 ― 0.2 0.2

Accompanying travelers wanted to go there 8.0 9.1 9.8 9.2 5.2 4.2 12.0 9.9 9.7 8.4

It was a location I had wanted to go to from before 7.7 10.2 8.3 6.3 4.7 8.0 8.1 8.8 7.8 9.2

I have family members, relatives, acquaintances, friends at the destination 6.2 5.4 5.0 6.3 6.5 4.6 5.7 9.2 8.7 5.6

I had been there before and found that it was good 6.2 7.4 2.2 4.6 9.5 7.6 3.3 6.0 6.9 6.1

I was interested in a particular sightseeing spot 4.6 3.8 4.6 5.9 3.9 5.8 4.1 3.5 3.0 4.8

I was interested in a particular event, activity 2.4 2.8 2.6 2.3 4.1 1.6 2.4 2.1 3.0 2.1

Was recommended by family members, acquaintances, friends 2.3 2.0 4.6 2.3 1.5 1.2 3.3 1.6 3.2 2.5

I felt like going after seeing it on TV, in a magazine, on the web, etc. 1.9 2.0 2.0 2.3 2.2 2.0 2.6 2.1 1.1 1.0

Was recommended by a travel agent 0.6 0.4 0.7 1.1 0.6 0.4 0.8 0.9 0.6 0.4

I felt like going after seeing it in a blog, hearing about it through word-of-mouth communication, etc. 0.4 0.3 0.7 0.6 0.4 0.2 0.8 0.5 0.2 0.2

I felt like going after seeing the website of the travel bureau 0.2 0.2 ― 0.4 0.4 0.2 0.4 ― ― 0.4

Climate seems good 3.6 2.9 3.1 2.5 3.9 4.4 2.0 3.2 3.7 4.8

Nature seems good 3.6 3.0 3.3 2.7 2.8 5.6 2.9 1.8 1.3 5.2

Food seems good 3.6 3.0 4.1 3.3 2.6 4.2 2.6 2.5 5.6 3.8

Seems safe 3.3 2.5 3.9 1.9 3.4 5.0 1.8 2.7 2.0 4.0

City seems good 3.0 2.3 5.5 3.4 3.0 3.8 2.6 1.9 2.6 2.3

Prices seems cheap 2.9 3.0 3.1 2.7 4.5 2.6 3.3 2.3 1.9 2.5

Timing of the trip seems good 2.5 1.6 1.5 2.7 1.1 3.6 1.8 1.9 2.6 3.3

Hotel I want to stay at seems good 2.4 1.3 1.5 1.3 2.6 2.8 1.4 1.8 3.7 3.3

Hospitality seems good 1.0 0.6 0.2 0.4 1.1 1.4 1.0 0.5 0.4 1.7

Hygienic 0.3 0.3 0.4 0.2 0.2 0.6 ― 0.2 0.2 0.4

Other 6.2 6.5 3.3 2.9 6.3 9.0 4.9 6.2 6.3 6.7



Char

acte

rist

ics

of th

e d

est

inat

ion

Budg

et/

Condi

tions

Recom

menda

tion b

y se

lf/oth

ers

2014 survey

Sex & age

0 5 10 15

2014 survey

2013 survey

（％）

48

3. Degree of Involvement in Consideration Process

■Degree of involvement in consideration process (Total/Single answer)

Those involved in consideration/total

Mostly

decided on my own

Decided

with travel

companions

Left whole decision

with companionsOther No ans.

●Legend

2014 survey total (n=4936) 83.9

2013 survey total (n=5078) 83.7

Sex Male (n=2523) 83.5

Female (n=2412) 84.3

Sex & age Male 18-29 yrs (n=334) 76.3

Male 30-39 yrs (n=505) 87.0

Male 40-49 yrs (n=605) 86.8


Female 18-29 yrs (n=615) 84.3

Female 30-39 yrs (n=505) 88.8

Female 40-49 yrs (n=423) 86.1


Area of


Kansai (n=1241) 82.2

Tokai (n=726) 84.7

Life









Student (n=202) 70.1

Number of

trips takenLight (n=822) 73.9

Middle (n=1280) 81.7

Heavy (n=2834) 87.8

Used (n=2484) 100.0

Didn't use (n=1657) 100.0

Package use

† Only those

involved in

considering

Those

involved in

consideration

/total

35 .4 ％

34 .9

38 .7

32 .1

33 .0

39 .8

43 .9

36 .9

25 .5

36 .9

40 .2

29 .9

37 .2

31 .4

35 .1

31 .8

32 .3

35 .1

29 .3

46 .0

53 .3

31 .4

47 .1

24 .9

23 .2

29 .7

41 .5

34 .0

54 .6

48.5

48.8

44.9

52.2

43.3

47.2

42.8

45.5

58.8

51.9

45.9

50.9

47.2

50.9

49.5

49.0

53.3

57.5

58.5

40.0

30.4

52.1

40.7

45.1

50.6

52.0

46.2

66.0

45.4

14.7

14.5

15.1

14.3

22.3

12.2

12.4

15.7

15.1

11.0

12.5

16.6

14.0

16.3

14.8

16.8

14.0

6.6

11.7

13.2

14.7

15.8

11.9

26.8

24.0

16.6

11.1

－

－

1.4

1.8

1.4

1.4

1.3

0.8

0.8

2.0

0.7

0.2

1.4

2.6

1.6

1.5

0.5

2.4

0.4

0.8

0.5

0.7

1.5

0.7

0.3

3.2

2.1

1.7

1.1

－

－

49

4. Timing of Travel Consideration and Booking (1)

■Timing of decision to travel, timing of starting to consider, timing of booking: period until departure

(Those involved in considering travel plans/ Single answer each)

Sample

7 or more

months

prior to

departure

5-6 months

prior to

departure

3-4 months

prior to

departure

2 months

prior to

departure

Within 1

month prior

to

departure

Within 3

weeks prior

to

departure

Within 2

weeks prior

to

departure

Within 1

week prior

to

departure

Don't

know/

Don't

remember

Average

(months

prior)

When first thought of traveling 4142 17.6 18.3 28.6 15.7 10.9 2.4 1.2 0.6 4.6 4.8

When started considering 4142 8.9 14.9 29.5 19.5 16.6 4.4 2.3 1.0 2.9 3.4

When booked 4142 5.2 10.1 25.9 22.0 20.9 6.6 4.7 1.8 2.8 2.7



When booked 4250 4.7 8.5 24.5 23.8 22.6 6.8 4.8 1.6 2.8 2.6



When booked 4243 3.7 6.8 22.9 23.7 24.9 8.0 5.3 2.1 2.6 2.4

2014

Survey

2013

Survey

2012

Survey

0

10

20

30

40

When first thought of traveling 2014 When started considering 2014 When booked 2014

（％）

50


■Timing of decision to travel, timing of starting to consider, timing of booking: changes in the average period prior to departure

(Those involved in considering travel plans/Single answer)

Sample

When first thought of

traveling

When started

consideringWhen booked

2014 survey total 4142 4.8 3.4 2.7

2013 survey total 4250 4.6 3.3 2.6

2012 survey total 4243 4.5 3.1 2.4

Light 607 4.8 3.3 2.4

Middle 1047 4.7 3.4 2.6

Heavy 2488 4.8 3.5 2.9

Used 2484 4.6 3.3 2.5

Didn't use 1657 5.0 3.7 3.1

Number

of

trips

taken

Package

use

Average

(months

prior)

0

1

2

3

4

5

6

2014 survey total

2013 survey total

2012 survey total

(months prior)

51


■The period of consideration from the start of consideration through booking (Those involved in considering travel plans/Single answer)

Within 1 weekWithin 2-3

weeks

1 or more

months, less

than 2 months

2 or more

months, less

than 3 months

3 or more

months, less

than 4 months

４mon.or more

Don't know or

don't

remember

●Legend




Light (n=607) 0.9

Middle (n=1047) 0.7

Heavy (n=2488) 0.7

Used (n=2484) 0.7

Didn't use (n=1657) 0.7

Package

use

Average

(no.

mon.)

Number

of

trips

taken

59.4％

59.8

59.7

52.8

57.5

61.9

56.9

63.3

1.3

0.9

1.0

1.5

1.4

1.2

1.1

1.7

22.6

23.1

22.9

23.4

24.7

21.6

24.5

19.8

6.9

6.4

6.8

9.5

7.0

6.2

8.2

4.9

3.5

3.2

3.3

3.7

3.8

3.3

3.4

3.6

3.0

3.1

3.1

4.4

2.7

2.8

2.9

3.1

3.2

3.5

3.2

4.7

2.8

3.0

3.0

3.6

52

5. Sources of Information Used to Compare for Consideration

■Sources of information used to compare for consideration (Those involved in considering travel plans/Multiple answers)

Sample

Internet (PC)Travel agency

pamphlets

Guidebooks

("Chikyuu no

arukikata,"

etc.)

Travel agency

counters

Internet

(smartphone,

etc.)

Guidebook-

style

magazines

such as

"Rurubu

Hawaii," etc.

Information

magazines

sent from

travel agents

and airlines

Feedback and

introductions

(word-of-

mouth) of

friends,

acquaintances,

family members

Email magazine

send by travel

agent or airline

Newspaper ads

Overseas

travel

magazines

other than

guidebook-

style

magazines

TV programs

and

commercials

Articles and

ads in general-

interest

magazines

Free flyers and

flyers in

newspapers

Acquaintances

at travel

agencies

Mobile sites

Transportation

ads on trains

and at stations

Seikyo

pamphlets and

counters

Other

I don't really

gather

information

2014 survey total 4142 79.4 29.4 16.4 13.8 12.4 11.5 11.4 8.5 6.1 3.8 2.5 2.3 2.3 1.4 1.3 0.8 0.3 0.3 1.1 3.8

2013 survey total 4250 79.2 30.5 17.8 13.8 7.4 11.7 11.5 10.6 * 4.6 3.0 2.9 2.2 1.6 1.6 1.0 0.2 0.3 1.3 4.2

2012 survey total 4243 80.3 31.3 18.5 14.8 4.4 11.3 10.9 9.8 * 4.7 3.5 2.3 2.2 1.8 1.4 1.2 0.2 0.5 1.1 3.5

Male 2108 78.6 27.5 16.7 12.5 10.7 11.1 11.5 7.6 5.8 3.5 2.1 2.2 2.5 1.2 1.2 0.6 0.4 0.2 0.8 4.8

Female 2033 80.2 31.3 16.1 15.2 14.1 11.9 11.3 9.6 6.4 4.2 3.0 2.5 2.0 1.6 1.4 1.0 0.3 0.4 1.3 2.8

Male 18-29 yrs 255 73 .1 27.5 12.2 23.1 23.1 11.4 4 .6 10.0 2.6 1.7 3.5 2.8 5.2 1.7 1.7 1.3 1.1 1.7 0.4 7.0

Male 30-39 yrs 439 79.5 23 .4 15.3 17.2 12.8 13.4 5 .9 8.0 2.1 2.1 2.1 2.3 3.3 1.3 1.0 1.0 1.0 ― 0.8 4.6

Male 40-49 yrs 525 82.5 22 .7 15.8 8 .8 12.7 11.2 5 .4 6.5 5.2 0.6 2.4 2.0 2.2 1.3 1.7 0.9 0.2 ― 0.7 4.8

Male 50 yrs or older 890 77.4 32.4 19.2 9.2 5 .0 9.8 19.8 7.2 8.8 6.4 1.4 2.0 1.6 1.0 0.8 ― ― ― 1.0 4.2

Female 18-29 yrs 518 73 .5 32.4 12.8 24.4 26.1 12.2 5 .3 9.0 2.2 2.0 1.6 1.6 3.3 2.0 2.6 2.2 0.8 1.2 1.4 3.5

Female 30-39 yrs 449 85.8 29.6 16.6 15.6 19.1 13.6 3 .9 12.2 3.9 1.2 2.8 2.3 1.6 1.1 0.7 1.2 0.2 0.4 0.9 2.5

Female 40-49 yrs 364 85.9 30.3 15.8 10.6 9.5 12.1 8.0 8.9 6.5 2.6 3.5 1.7 1.7 1.3 0.9 0.4 0.2 0.2 0.7 1.9

Female 50 yrs or older 703 78.5 32.2 18.4 10.6 4 .4 10.4 22.3 8.6 10.9 8.4 3.8 3.6 1.5 1.9 1.2 0.2 ― ― 1.9 3.1

Kanto 2506 81.4 27.1 16.5 13.2 13.0 11.2 11.4 8.8 6.3 3.6 2.5 2.4 2.1 1.2 1.0 0.9 0.3 0.3 1.1 3.5

Kansai 1020 75.2 34.3 17.5 14.4 12.3 12.0 11.8 9.4 6.7 4.0 2.4 1.9 2.9 1.9 1.8 0.8 0.5 0.3 1.1 4.8

Tokai 615 77.9 30.7 14.2 15.0 10.1 11.5 10.9 6.2 4.1 4.4 2.7 2.9 2.2 1.7 1.7 0.4 0.1 0.4 0.9 3.6

Light 607 71 .9 36.5 11.7 28.2 16.3 12.4 6.5 8.4 3.0 1.7 3.2 2.9 3.5 1.4 0.8 1.0 0.6 0.6 1.0 4.0

Middle 1047 76.9 34.7 17.3 18.5 15.5 12.7 10.3 10.1 5.0 3.6 3.0 1.9 2.9 2.4 2.4 1.1 0.4 0.6 1.0 2.9

Heavy 2488 82.2 25.4 17.2 8 .3 10.1 10.7 13.1 7.9 7.2 4.4 2.1 2.4 1.7 1.0 0.9 0.6 0.2 0.1 1.1 4.2

Travel alone 714 85.9 12 .1 19.1 5 .3 12.1 6 .3 8.0 8.4 6.0 2.3 1.6 1.5 1.9 0.7 0.9 0.7 0.3 0.6 1.4 6.2

Couple travel 190 80.6 24.9 14.8 14.4 20.9 14.9 7.5 9.8 3.2 1.6 4.1 1.6 3.0 1.4 0.7 0.4 1.0 ― ― 1.3

Married couple travel 1305 76.7 36.0 17.5 16.2 8.7 10.5 17.7 4.4 7.8 5.3 2.3 3.0 2.0 1.3 0.9 1.0 0.2 ― 1.3 2.9

With friend (alone) 516 77.7 31.0 11.8 16.3 17.3 10.3 9.0 8.6 5.2 3.4 2.3 1.1 2.0 1.5 1.9 0.7 0.1 0.2 0.8 2.8

With friends (3 or more) 353 77.5 27.6 16.9 17.7 17.9 12.2 6 .1 19.1 5.3 2.4 2.9 2.4 2.6 1.0 3.1 1.0 0.4 1.7 0.4 5.8

Family travel (with children) 676 82.6 34.1 16.5 14.3 10.6 18.1 7.7 10.1 4.3 3.3 3.8 2.6 3.1 2.3 1.4 0.8 0.5 0.2 0.4 3.2

Family travel (with parents) 261 75.5 32.3 13.8 15.1 14.4 11.0 12.7 9.6 4.7 5.0 1.6 3.0 2.6 2.9 1.1 0.4 0.3 0.3 1.8 4.3

Other 127 71 .2 32.8 14.7 9.3 10.1 12.7 13.8 10.7 10.8 6.1 2.9 2.6 2.7 0.8 ― ― ― ― 3.9 4.6

Worker (child 7 yrs and over) 1501 78.4 34.2 18.2 10.3 5 .7 11.5 19.6 8.2 9.7 6.7 2.4 2.9 1.7 1.7 1.0 0.4 ― ― 0.7 3.8

Worker (child 2-6 yrs) 206 76.0 25.6 9 .9 19.6 14.8 14.6 9.6 10.1 3.1 3.4 3.4 1.7 6.1 4.2 2.3 3.5 2.3 0.9 0.4 4.5

Worker (child 1 yr and under) 101 76.0 25.7 11 .1 19.7 18.3 10.7 3 .4 5.7 0 .8 ― 1.7 0.8 1.1 1.0 3.8 0.8 0.8 ― ― 3.8

Worker (married, no children) 898 80.3 32.7 16.6 17.4 13.3 11.9 5 .9 5.9 4.2 2.3 3.5 2.6 2.0 1.0 0.8 0.7 ― ― 2.1 2.4

Worker (unmarried) 1294 81.0 23 .1 15.7 13.7 17.5 11.0 7.4 10.4 4.4 2.0 2.0 1.6 2.7 1.0 1.6 0.8 0.5 0.6 0.9 4.3

Unmarried male 655 80.1 17 .7 17.0 11.5 14.8 9.9 6 .2 10.4 3.4 1.4 2.2 1.8 2.9 0.7 1.4 0.8 0.8 0.7 0.7 6.4

Unmarried female 20s/30s 573 80.9 27.3 15.0 17.2 25.0 12.0 4 .9 11.2 3.7 2.1 1.4 1.9 2.9 1.8 1.7 1.0 0.4 1.0 1.0 3.4

Unmarried female 40s and over 204 80.5 28.1 13.9 12.9 9.3 9.6 16.6 8.9 8.3 4.3 3.0 1.0 1.3 0.3 1.7 0.3 ― 0.3 2.0 2.0

Student 142 75.7 23 .2 16.1 16.3 23.5 8.3 5 .1 11.7 2.0 2.9 1.6 2.4 2.6 1.4 1.1 1.2 0.8 2.6 1.5 7.8




Area of

residence

Sex & age

Sex

Life

stage

Accompanyi

ng traveler

Number

of

trips taken

0

20

40

60

80

100

2014 survey total

2013 survey total

2012 survey total

（％）

53

Chapter 3

Process of Package Tour Selection

54

1. Use of Package Tours

■Use of package tour on last overseas trip taken (Those involved in considering travel plans/Single answer)

Didn't use

A tour with just

about

everything

included, such

as sightseeing

activities, and

meals

A tour with a

partial free

agenda but

includes some

sightseeing,

activities, and

meals

For everything

other than a

roundtrip ticket,

hotel, and

transportation

to and from the

airport, a tour

that basically

comes with a

free agenda

Didn't use No ans.

●Legend

2014 survey total (n=4142) 60.0

2013 survey total (n=4250) 60.4

Sex Male (n=2108) 56.2

Female (n=2033) 63.9

Sex & age Male 18-29 yrs (n=255) 60.9

Male 30-39 yrs (n=439) 55.6

Male 40-49 yrs (n=525) 46.0


Female 18-29 yrs (n=518) 68.8

Female 30-39 yrs (n=449) 57.5

Female 40-49 yrs (n=364) 57.8


Light (n=607) 74.5

Middle (n=1047) 67.6

Heavy (n=2488) 53.2

3 days or less (n=459) 58.3

4 days (n=656) 65.9

5 days (n=677) 70.1

6 days (n=458) 68.7

7 days (n=471) 53.4

8-9 days (n=733) 65.1

10-１4 days (n=505) 47.6

１5 days or more (n=183) 14.8

Long distance (n=1404) 59.9

Medium distance (n=1439) 62.0

Short distance (n=1340) 57.8

Used

Use

to tal

Distance of

the last

destination

Number

of

trips taken

Number of

days traveled

20 .4％

21 .3

21 .0

19 .8

18 .1

15 .9

8 .2

32 .0

14 .7

14 .3

13 .6

30 .1

23 .6

21 .0

19 .4

12 .0

15 .3

16 .9

16 .1

14 .1

37 .1

29 .3

8 .8

32 .5

15 .4

13 .2

15.5

13.8

13.6

17.4

17.2

16.7

12.1

12.0

22.0

11.9

15.4

18.4

24.0

18.9

11.9

17.1

18.9

18.7

17.8

14.7

15.7

8.7

0.9

14.6

16.3

15.4

24.1

25.3

21.5

26.8

25.5

23.0

25.7

17.2

32.0

31.3

28.8

19.0

27.0

27.7

21.9

29.2

31.6

34.6

34.8

24.6

12.3

9.6

5.1

12.7

30.3

29.2

40.0

39.6

43.8

36.1

39.1

44.4

54.0

38.8

31.2

42.5

42.2

32.4

25.5

32.4

46.8

41.7

34.1

29.9

31.3

46.6

34.9

52.4

85.2

40.1

38.0

42.2

55

■Reasons for selection of package tour (Package tour users involved in the consideration of trip/Multiple answers)

2. Reasons for Selection of Package Tour

Sample Becau

se it

sav

es

me fro

m h

avin

g to

arra

nge

the a

ir t

icke

ts

Becau

se it

sav

es

me fro

m h

avin

g to

arra

nge

the a

ccom

moda

tions

Becau

se it

sav

es

me fro

m h

avin

g to

plan

the t

rip

Becau

se it

com

es

with p

ick-

up

and

drop-

off a

t th

e a

irpo

rt a

nd

hote

l

Becau

se it

enab

les

me t

o v

isit t

he

key

tourist

dest

inat

ions

Becau

se it

sav

es

me fro

m h

avin

g to

arra

nge

local

mean

s of tr

ansp

ort

atio

n

Becau

se it

com

es

with a

Jap

anese

speak

ing

guid

e

Becau

se t

he p

rice is

less

than

that

of a

tour

Becau

se it

sav

es

me fro

m h

avin

g to

sear

ch for

and

book

rest

aura

nts

Price is

cheap

er

than

if I w

ere

to

plan

the t

rip

conte

nt

indi

vidu

ally

Sin

ce I w

ill b

e u

sing

buse

s an

d th

e

like, i

t sa

ves

me fro

m h

avin

g to

car

ry

my

bagg

age w

hile

in t

ransi

t

Becau

se t

here

is n

o w

orr

y ab

out

gett

ing

lost

Becau

se s

afety

would

be a

n is

sue if

I

went

indi

vidu

ally

Becau

se it

enab

les

access

to

accom

moda

tions

and

hote

ls t

hat

are

relia

ble

Becau

se it

pro

vide

s m

e w

ith fre

e

tim

e

Becau

se s

impl

y th

e p

rice w

as lo

w

Com

es

with s

upp

ort

in t

he e

vent

of

accid

ents

, theft

, etc

.

Becau

se it

inclu

des

activi

ties

that

I

wan

t to

do

Becau

se it

com

es

with m

eal

and

accom

moda

tion b

enefit

s

Becau

se it

enab

les

you t

o b

ecom

e

acqu

ainte

d w

ith o

ther

Jap

anese

tourist

s

Oth

er

Noth

ing

in p

articula

r

2014 survey total 2484 45.6 42.3 31.7 25.0 24.7 24.5 19.9 18.5 16.3 14.6 13.7 10.8 10.7 10.5 10.1 8.6 4.3 4.2 2.2 1.2 1.8 6.3

2013 survey total 2567 41.6 37.4 29.5 26.2 22.8 22.1 18.8 18.0 14.4 16.0 12.5 9.6 10.5 9.8 12.8 10.0 4.5 3.9 3.6 1.2 2.1 5.6

Male 1185 44.0 40.9 34.1 21.8 24.3 23.8 21.1 17.4 18.1 11.9 13.1 11.0 8.5 9.9 8.6 7.6 3.2 4.3 2.1 1.4 2.0 6.5

Female 1299 47.1 43.6 29.5 27.9 25.0 25.2 18.9 19.5 14.7 17.0 14.3 10.7 12.6 11.1 11.4 9.4 5.2 4.1 2.2 1.0 1.6 6.1

Male 18-29 yrs 155 36 .2 32 .3 30.1 17 .2 11 .1 11 .5 17.2 7 .2 10 .4 5 .0 3 .6 12.2 10.0 4 .7 9.3 6.1 2.2 7.2 2.2 1.1 1.8 12.2

Male 30-39 yrs 244 42.4 36 .2 28.6 19 .7 17 .6 15 .9 15.9 12 .8 13.8 7 .9 6 .2 10.0 7.6 6.2 10.3 7.2 5.2 4.5 2.4 1.0 1.4 7.6

Male 40-49 yrs 241 42.1 34 .4 22 .7 22.3 10 .5 13 .0 9 .3 17.0 6 .9 8 .9 3 .2 4 .9 5 .7 8.5 8.1 7.7 3.2 4.5 2.8 1.2 3.6 8.5

Male 50 yrs or older 544 47.7 48.4 42.8 23.9 37.3 35.6 29.7 22.5 27.1 17.0 23.2 13.7 9.8 13.7 7.8 8.2 2.6 3.3 1.6 1.6 1.6 3.6

Female 18-29 yrs 356 43.4 37.7 24 .9 21.1 16 .0 17 .4 14 .0 15.1 7 .7 12.3 8 .6 15.1 13.7 7.4 12.0 11.4 4.9 5.7 2.9 1.4 0.9 10.0

Female 30-39 yrs 258 48.9 42.5 22 .2 26.2 17 .2 19 .1 15.1 19.4 9 .8 14.2 9.8 8.0 9.5 6.2 9.8 10.2 2.8 3.4 1.8 0.6 1.5 5.2

Female 40-49 yrs 210 47.3 43.7 24 .4 37.9 19.9 22.8 13 .5 20.9 9 .0 16.4 11.3 7.4 8.4 11.3 11.6 7.7 6.4 3.2 3.5 0.6 1.9 6.8

Female 50 yrs or older 475 48.9 48.6 39.2 29.5 38.4 35.5 27.0 22.2 25.0 22.4 22.4 10.2 15.3 16.5 11.6 8.2 6.3 3.7 1.4 1.1 2.0 3.4

Kanto 1453 46.3 42.5 30.6 26.8 24.5 24.7 19.7 19.3 16.1 15.5 13.8 10.4 10.5 11.2 10.8 8.8 4.9 4.4 2.4 1.5 1.9 6.2

Kansai 656 44.2 41.5 32.7 22.0 25.4 24.7 19.8 18.9 16.8 13.9 13.6 10.9 10.9 11.7 8.4 8.3 3.0 3.6 2.0 0.6 1.6 7.0

Tokai 376 45.4 43.0 34.4 23.5 24.2 23.7 21.1 14.7 16.1 12.5 13.5 12.4 10.9 6.1 10.0 8.2 4.0 4.3 1.7 1.0 1.5 5.7

Light 453 39 .8 37.4 31.2 21.3 16 .9 18 .9 23.2 10 .2 13.0 7 .6 9.5 15.3 11.2 10.4 10.2 4.6 4.4 6.1 2.7 1.5 2.8 9.7

Middle 707 49.9 45.1 30.1 26.2 23.8 20.7 22.2 18.8 16.2 14.5 12.4 11.2 11.4 10.7 10.4 10.0 5.1 4.5 2.6 1.3 0.6 4.4

Heavy 1325 45.4 42.5 32.7 25.6 27.8 28.5 17.6 21.1 17.5 17.0 15.9 9.1 10.1 10.5 9.8 9.1 3.8 3.4 1.8 1.0 2.1 6.2

Travel alone 199 42.1 39.2 32.6 18 .3 22.5 25.7 15.2 18.4 15.8 18.3 14.6 10.0 12.4 4 .3 10.9 9.8 3.6 8.8 1.3 3.6 2.2 9.2

Couple travel 110 39 .0 28 .6 27.3 16 .1 11 .3 12 .2 14 .7 8 .6 8 .8 9.8 8 .0 6.0 6.3 6.5 13.6 8.7 6.1 4.3 3.5 0.5 2.7 7.2

Married couple travel 911 48.7 46.2 36.5 26.2 32.2 30.8 27.5 20.8 22.4 15.1 18.6 12.6 11.6 13.9 8.6 6.4 4.5 3.7 2.6 1.3 1.7 4.1

With friend (alone) 359 40 .3 40.2 27.7 25.2 22.9 23.4 15.4 19.9 15.7 14.7 10.0 12.6 13.2 7.2 10.3 12.1 2.0 3.1 2.0 0.7 1.9 7.2

With friends (3 or more) 216 44.9 37.9 26 .6 22.4 21.4 21.1 17.5 14.5 14.0 14.8 11.7 11.0 10.3 8.1 9.7 9.9 4.7 5.3 0.3 0.6 1.5 10.1

Family travel (with children) 430 50.7 44.9 25 .8 29.2 16 .7 17 .6 12 .0 17.1 8 .4 11.9 6 .9 6.1 6.4 12.3 12.3 9.0 5.2 4.2 2.8 1.1 0.9 6.3

Family travel (with parents) 171 37 .6 37 .0 32.3 23.8 22.9 19 .3 20.7 16.7 11 .3 14.6 11.0 13.3 12.2 10.5 9.2 5.3 3.7 2.8 2.2 0.4 2.6 6.2

Other 87 44.1 43.2 42.0 25.9 26.7 29.4 20.1 21.1 20.2 19.1 27.7 10.3 11.2 5.9 9.5 13.9 5.9 3.2 ― 0.8 3.6 8.9

Worker (child 7 yrs and over) 1005 49.2 47.8 40.3 27.6 34.9 33.4 27.0 21.4 23.3 18.2 20.4 11.9 11.4 15.0 10.3 6.7 5.1 4.0 1.8 1.2 1.6 3.8

Worker (child 2-6 yrs) 120 46.4 39.2 18 .4 23.6 10 .1 11 .7 9 .8 16.3 11.6 7 .3 4 .0 8.5 6.3 8.5 10.5 13.1 5.2 2.8 5.8 3.7 ― 9.1

Worker (child 1 yr and under) 66 42.9 37.8 23 .1 21.5 6 .9 9 .6 12 .7 7 .7 10 .2 6 .3 5 .5 3 .6 6.2 7.1 12.5 3.9 2.8 10.0 ― ― 2.4 10.9

Worker (married, no children) 551 45.6 41.0 25 .2 25.5 20.7 19 .2 16.9 17.6 11.4 12.2 8 .7 9.3 10.5 8.7 8.6 8.0 3.9 3.7 3.0 0.6 1.6 5.9

Worker (unmarried) 658 40.7 37 .3 28.8 21.6 18 .0 20.2 15.4 17.2 12.4 13.9 10.9 12.0 11.2 6.3 10.4 10.7 3.4 4.7 1.7 1.3 2.4 8.7

Unmarried male 282 37 .3 34 .5 28.1 16 .3 13 .0 17 .8 14 .0 12 .8 13.5 10.8 8 .1 9.5 7.5 6.3 9.8 7.7 3.5 6.6 1.5 2.0 3.5 11.2

Unmarried female 20s/30s 342 42.0 35 .6 25 .4 22.9 16 .7 18 .6 14 .5 17.5 8 .1 13.7 9.4 13.8 13.0 6.5 11.6 13.1 2.6 3.3 1.9 0.9 0.8 8.8

Unmarried female 40s and over 117 47.4 46.8 34.7 31.2 32.9 28.9 17.9 22.5 18.5 18.5 20.2 9.2 12.7 6.9 8.7 13.9 5.2 2.9 1.2 1.2 4.0 5.2

Student 84 43.3 33 .2 20 .4 22.2 16 .3 16 .8 10 .9 11 .0 6 .7 9.8 8.9 8.0 8.0 7.7 10.6 14.7 2.4 2.5 1.2 1.9 1.3 12.1



Area of

residence

Sex & age

Sex

Life

stage

Accompanyi

ng traveler

Number

of

trips taken

0

10

20

30

40

50

2014 survey total

2013 survey total

（％）

56

3. Source of Information from Which Package Tour was Found

■Source of information from which package tour was found (Package tour users involved in the consideration of trip/Single answer)

Sample


pamphlets

Information

magazines

sent from

travel agents

and airlines

Travel agency

countersNewspaper ads

Internet

(smartphone,

etc.)

Email magazine

send by travel

agent or airline

Feedback and

introductions

(word-of-

mouth) of

friends,

acquaintances,

family members

Acquaintances

at travel

agencies

Articles and

ads in general-

interest

magazines

Seikyo

pamphlets and

counters

TV programs

and

commercials

Guidebook-

style

magazines

such as

"Rurubu

Hawaii," etc.

Free flyers and

flyers in

newspapers

Mobile sites

Overseas

travel

magazines

other than

guidebook-

style

magazines

Guidebooks

("Chikyuu no

arukikata,"

etc.)

Transportation

ads on trains

and at stations

Other

Don't know or

don't

remember

2014 survey total 2484 43.8 23.0 9.4 8.5 2.9 2.5 1.7 1.6 1.0 0.3 0.3 0.3 0.2 0.2 0.1 0.1 0.1 0.1 0.9 2.8

2013 survey total 2567 48.4 23.3 6.5 9.0 3.9 1.2 * 1.8 0.8 0.1 0.2 0.3 0.1 0.6 0.1 0.1 ― ― 0.7 2.3

2012 survey total 2513 46.9 25.1 6.6 9.0 4.0 0.8 * 1.9 0.8 ― 0.3 0.2 0.2 0.4 0.2 0.1 0.1 ― 0.6 2.3

Male 1185 43.4 22.0 11.0 8.9 2.8 2.0 1.9 1.5 1.0 0.3 0.2 0.4 0.3 0.2 0.1 0.1 0.1 0.1 0.9 2.9

Female 1299 44.2 23.9 8.0 8.2 3.1 3.1 1.6 1.7 1.0 0.3 0.3 0.2 0.2 0.2 0.2 0.2 0.1 ― 0.9 2.8

Male 18-29 yrs 155 41.6 19.0 1 .4 17.2 0.4 3.9 1.8 0.7 0.7 0.7 1.8 ― 1.1 ― ― ― 0.7 0.4 1.1 7.5

Male 30-39 yrs 244 52.4 21.7 1 .4 12.1 0.3 3.1 0.7 1.0 0.7 ― ― 0.3 ― 0.3 0.3 0.3 ― 0.3 0.7 4.1

Male 40-49 yrs 241 55.9 22.3 1 .6 7.3 0.4 2.4 1.6 1.6 2.4 0.4 ― ― ― 0.4 ― ― ― ― 1.6 2.0

Male 50 yrs or older 544 34 .3 22.9 22.2 5.9 5.6 0.7 2.6 2.0 0.7 0.3 ― 0.7 0.3 ― ― ― ― ― 0.7 1.3

Female 18-29 yrs 356 38.9 24.0 2 .9 14.9 0.9 6.3 ― 1.4 1.7 0.6 1.1 ― 0.3 0.3 0.3 0.3 ― ― 1.1 5.1

Female 30-39 yrs 258 55.1 20.3 2 .8 10.5 0.6 4.0 1.2 0.9 0.3 ― ― ― 0.3 ― ― ― ― ― 0.6 3.4

Female 40-49 yrs 210 51.8 28.0 5.8 3 .5 1.9 1.0 1.9 1.3 1.0 0.3 ― 0.3 0.3 0.3 ― ― ― ― 1.0 1.6

Female 50 yrs or older 475 38.9 23.9 15.6 4.0 6.5 1.1 2.8 2.6 0.9 0.3 ― 0.3 ― 0.3 0.3 0.3 0.3 ― 0.9 1.1

Kanto 1453 46.0 21.6 8.9 8.3 3.0 3.0 1.7 1.6 0.6 0.4 0.3 0.2 0.4 0.2 0.2 0.2 0.1 ― 0.6 2.6

Kansai 656 38 .8 24.6 11.2 9.8 2.5 2.0 1.8 1.9 1.4 0.2 0.3 0.5 ― 0.1 0.2 ― 0.1 0.1 1.0 3.5

Tokai 376 43.8 25.6 8.3 7.3 3.2 1.8 1.7 1.2 1.8 ― 0.3 ― ― 0.5 ― 0.3 ― ― 2.0 2.1

Travel alone 199 51.0 13 .8 9.2 8.1 2.6 0.6 5.0 0.6 1.7 ― 0.3 ― 0.6 ― 1.2 ― ― ― 1.3 4.2

Couple travel 110 59.7 15 .2 3 .8 7.0 3.2 5.4 0.5 0.9 ― ― 1.4 ― ― 0.8 ― ― ― 0.5 ― 1.5

Married couple travel 911 38 .7 24.2 15.3 10.8 3.9 1.6 1.2 0.5 0.6 0.1 ― 0.3 ― ― 0.1 0.1 0.2 ― 0.9 1.6

With friend (alone) 359 48.3 20.9 6.4 8.1 2.7 3.6 1.0 3.1 0.7 0.9 0.4 ― 0.2 ― ― 0.3 0.2 ― ― 3.3

With friends (3 or more) 216 44.8 19.0 3 .6 7.1 0.8 3.0 1.8 4.7 3.1 0.6 1.0 0.3 0.5 1.1 ― 0.4 ― ― 0.7 7.4

Family travel (with children) 430 48.4 28.2 1 .6 6.8 2.0 2.8 1.4 3.0 1.3 0.4 ― 0.3 0.6 0.4 ― ― ― 0.2 1.0 1.7

Family travel (with parents) 171 41.2 26.2 11.3 6.8 2.4 4.1 1.1 ― 1.0 0.6 0.6 1.0 0.3 ― ― ― ― ― 0.4 2.9

Other 87 22 .5 27.5 17.5 4.8 4.6 3.5 7.2 ― ― ― ― ― ― ― ― ― ― ― 6.5 6.0

Worker (child 7 yrs and over) 1005 38 .1 24.6 17.2 4.9 5.0 1.1 2.6 2.3 1.1 0.3 ― 0.4 0.2 0.4 0.1 ― 0.1 ― 0.8 1.0

Worker (child 2-6 yrs) 120 41.6 23.1 4.6 13.0 0.6 6.1 ― 2.3 0.8 ― ― ― 0.7 ― ― ― ― 0.7 1.5 5.0

Worker (child 1 yr and under) 66 50.8 21.4 2 .2 12.7 ― 3.9 1.3 ― 5.1 ― ― ― ― ― ― ― ― ― 0.8 1.7

Worker (married, no children) 551 47.1 26.0 3 .8 12.5 1.7 2.4 1.0 0.5 0.6 0.1 ― 0.2 0.1 ― ― 0.2 0.1 ― 1.1 2.6

Worker (unmarried) 658 49.8 19.5 4.8 8.8 1.5 3.7 1.6 1.5 1.0 0.4 0.3 0.3 0.3 0.2 0.4 0.3 0.1 0.1 0.9 4.6

Unmarried male 282 56.4 14 .5 3 .5 10.2 0.5 2.6 1.8 1.0 0.3 0.8 1.0 0.6 0.4 ― ― 0.3 0.2 0.2 0.8 5.0

Unmarried female 20s/30s 342 45.9 19.3 3 .0 11.2 1.1 5.9 0.7 2.0 1.2 0.6 1.2 ― 0.3 0.3 0.3 0.3 ― ― 0.8 5.9

Unmarried female 40s and over 117 39.9 26.0 11.6 2 .3 6.4 1.7 3.5 2.3 1.2 ― ― ― 0.6 ― 1.2 ― ― ― 0.6 2.9

Student 84 41.7 11 .6 2 .4 15.0 3.1 5.6 0.7 3.1 ― 1.9 5.6 ― 0.7 ― ― ― ― ― ― 8.8




Area of

residence

Sex & age

Sex

Life

stage

Accompanyi

ng traveler

0

10

20

30

40

50

2014 survey total

2013 survey total

2012 survey total

（％）

57

4. Points Considered Important Factors When Selecting Package

■Points considered important when selecting package (Package tour users involved in the consideration of trip/Multiple answers)

Items considered important

2014 survey by number of trips

Light Middle Heavy

(n=2484) (n=2567) (n=453) (n=707) (n=1325)

Price is cheap for the content 48.7 49.8 43.5 48.1 50.8

Includes spots I want to go to 22.9 22.2 20.8 22.7 23.8

Cheap 21.2 25.4 20.2 23.0 20.5

Content/Breakdown of the price indicated is clear 21.1 22.6 16.2 17.1 24.8

Can pay by credit card 18.6 17.0 13.7 17.1 21.2

There is a lot of free time 17.1 19.4 16.7 18.3 16.6

Can visit many tourist spots 13.6 13.0 13.3 13.4 13.8

There is city sightseeing 12.9 11.9 11.4 13.8 13.0

Discounts are available for early reservations 8.4 7.7 9.6 8.8 7.7

Time stayed at destination is long 7.7 8.6 6.5 7.3 8.3

Discounts are available for children 2.0 1.8 1.9 2.6 1.8

There is no city sightseeing 1.7 2.6 0.9 1.1 2.2

It is an assuring airline 24.8 24.6 25.0 24.4 25.0

There are direct flights 16.6 18.9 15.1 15.3 17.8

It is a well-known airline 7.9 10.2 8.0 7.7 8.0

Departs from nearest airport 7.2 7.5 6.4 7.7 7.2

Is a flight that meets my schedule and connecting flights 6.8 7.6 5.4 7.2 7.0

It is a Japanese airline 6.6 9.6 5.1 5.9 7.5

Accumulate mileage with the airline used/affiliated 3.7 4.1 1.3 3.4 4.7

Premium economy or business class or better 3.4 2.5 1.0 2.5 4.6

Aircraft amenities (width of seats, etc.) are good 2.9 2.3 2.2 2.7 3.3

Aircraft equipment is good (new, clean) 2.7 2.5 1.6 2.2 3.3

Is a Low-Cost Carrier 1.2 1.4 1.8 2.0 0.5

Is not a Low-Cost Carrier 1.1 0.7 0.5 0.9 1.3

Hotel grade is high / well known 15.9 17.7 16.1 15.2 16.2

Hotel is designated 15.0 14.9 11.8 15.1 16.0

Tourist spots are close to accommodations 11.8 12.1 10.5 13.4 11.3

Transportation is provided to and from hotel 8.9 8.8 11.2 9.0 8.0

There is Japanese staff or Japanese is spoken 8.4 8.6 13.7 9.9 5.8

Is a hotel with sense of luxury 6.5 5.4 5.5 6.3 7.1

Hotel room seems clean 6.0 7.1 6.3 6.5 5.6

Closest station, bus stop or metro is close to accommodations 5.1 6.1 3.7 5.2 5.6

Hotel offers a wide array of facilities such as a spa, pool, gym, etc. 5.0 4.3 4.6 4.3 5.5

Scenery around the accommodations is nice 4.3 4.8 4.9 4.2 4.2

Has a quiet and subdued ambiance 4.3 4.9 3.7 4.4 4.4

Room is spacious 3.7 4.8 3.8 3.8 3.5

View from room 3.4 4.6 5.5 3.5 2.6

Desired bath/toilet is provided 3.3 3.3 4.0 3.4 3.0

Has Internet access 3.0 1.9 3.7 2.3 3.1

Hotel food is sumptuous 2.9 3.0 3.2 2.7 2.8

Airport is close to accommodations 2.5 2.4 3.7 4.1 1.2

Has local color/flavor 2.0 2.3 2.2 2.4 1.8

Hotel offers a wide array of amenities 1.9 2.3 1.8 1.4 2.2

Desired bedding is provided 1.8 1.6 2.6 1.2 1.8

I like the interior décor of the hotel room 1.6 1.8 0.9 1.9 1.6

Early check-in / late check-out is available 0.9 1.0 0.7 0.2 1.3

Is barrier free 0.2 0.1 - 0.2 0.3

Travel agency is very reliable 32.5 35.0 32.9 30.0 33.7

Comes with guide 20.2 20.1 19.6 18.5 21.3

Travel agency response is thorough 12.1 13.7 11.7 11.3 12.6

Travel agency is well known 10.6 10.8 9.8 11.7 10.3

Travel agency is familiar 10.6 10.9 5.9 9.4 12.8

There are local staff who speak Japanese 10.5 10.9 16.7 11.0 8.1

Travel agency has good ability to arrange and do good work 9.0 9.3 6.3 9.5 9.6

Travel agency is highly specialized 4.9 5.8 3.4 4.7 5.5

There is a backup desk at destinations 3.9 4.6 6.3 4.3 2.9

Travel agency is in a location easy to visit 2.9 4.1 3.4 3.4 2.4

All breakfasts provided 11.4 11.4 8.7 10.3 13.0

All meals provided 11.0 12.0 7.2 10.0 12.8

Comes with famous dishes 8.7 8.3 6.8 9.0 9.3

Can make reservations right away 5.1 6.1 4.5 4.4 5.7

Possible to participate alone 3.7 3.9 1.3 2.6 5.0

Can increase or decrease the number of nights 1.9 1.9 0.9 1.2 2.6

Other 1.9 1.2 2.1 1.6 2.0

Nothing in particular 4.0 3.5 4.9 3.8 3.8

Oth

er

Tra

vel a

gency

Accom

moda

tions

Airlin

e a

nd

airp

ort

Budg

et

and

conte

nt

2014

survey

2013

survey

0 20 40 60

2014 survey


2013 survey


（％）

58

5. Means of Inquiring to Travel Agencies and Airlines

■Means of inquiry (Those involved in considering travel plans/Multiple answers)

Sample

Web/e-mail

†

By

telephoneVisiting By fax Other

Haven't

really

inquired

Don't know/

Don't

remember

2014 survey total 4142 62.7 20.7 18.6 1.0 1.3 9.6 2.2

2013 survey total 4250 57.3 20.7 17.1 0.5 1.2 14.5 3.5

Male 2108 65.6 19.0 17.7 1.2 1.3 9.6 1.6

Female 2033 59.7 22.5 19.5 0.7 1.4 9.6 2.8

Male 18-29 yrs 255 51 .1 18.3 29.7 1.1 1.5 9.0 5.2

Male 30-39 yrs 439 64.4 13 .8 21.6 0.2 0.6 8.6 2.5

Male 40-49 yrs 525 68.2 16.6 15.6 0.7 1.1 10.8 1.5

Male 50 yrs or older 890 68.8 23.2 13 .6 2.0 1.6 9.6 0.2

Female 18-29 yrs 518 45 .8 20.8 28.3 0.6 1.0 11.8 6.5

Female 30-39 yrs 449 64.1 18.1 18.8 0.7 0.5 8.8 3.2

Female 40-49 yrs 364 68.8 21.7 17.7 0.7 0.4 8.0 0.4

Female 50 yrs or older 703 62.4 26.9 14.4 0.8 2.7 9.2 1.0

Kanto 2506 65.4 19.7 16.9 1.0 1.3 9.1 2.1

Kansai 1020 57 .7 22.8 22.6 1.3 1.1 10.9 1.8

Tokai 615 59.8 21.3 18.6 0.2 1.5 9.4 3.0

Light 607 46 .4 19.7 33.0 1.2 1.3 8.0 5.5

Middle 1047 55 .2 20.8 24.9 0.6 1.6 10.1 2.4

Heavy 2488 69.8 20.9 12 .4 1.0 1.2 9.8 1.3

Travel alone 714 77.9 13 .8 10 .9 0.8 2.4 9.3 2.2

Couple travel 190 64.2 21.3 25.0 1.2 1.1 4 .4 1.6

Married couple travel 1305 59.2 22.7 19.4 1.4 1.1 10.7 1.4

With friend (alone) 516 56 .2 22.1 20.7 0.4 0.8 10.5 2.5

With friends (3 or more) 353 59.4 19.5 19.1 0.9 2.5 10.7 4.3

Family travel (with children) 676 62.6 22.1 20.9 0.6 0.9 9.2 1.1

Family travel (with parents) 261 56 .0 24.2 20.6 0.9 0.6 7.8 4.5

Other 127 59.8 20.8 17.8 1.1 ― 7.4 4.3

Worker (child 7 yrs and over) 1501 63.7 25.7 15.3 1.4 1.7 9.2 0.7

Worker (child 2-6 yrs) 206 58.9 18.4 23.9 2.2 0.4 9.9 2.6

Worker (child 1 yr and under) 101 53 .5 19.3 20.8 0.8 0.8 13.1 1.6

Worker (married, no children) 898 61.7 17.7 22.4 0.4 0.7 10.4 1.8

Worker (unmarried) 1294 65.2 17.4 18.2 0.5 1.5 9.7 3.2

Unmarried male 655 69.2 14 .2 17.1 0.8 1.5 8.7 3.4

Unmarried female 20s/30s 573 55 .9 20.1 20.6 0.5 1.3 10.4 5.5

Unmarried female 40s and over 204 66.9 23.2 18.5 0.3 1.7 7.0 1.0

Student 142 47 .5 21.3 23.9 1.5 0.7 5.2 10.0



† "Web/e-mail" is a combination of "Over the Internet or email (using a PC)," "Over the Internet or email (using a smartphone, tablet device, etc. / including apps）,"

and "Through mobile (ｉMode, EZｗｅｂ, Yahoo! Keitai, etc.) and mobile mail"

Sex

Sex & age

Area of

residence

Life

stage

Accompanying

traveler

Number

of

trips taken

0

25

50

75

2014 survey total

2013 survey total

（％）

59

6. Means of Booking with Travel Agencies and Airlines

■Means of booking (Those involved in considering travel plans/Multiple answers)

Sample

Web/e-mail

†Visiting

By

telephoneBy fax Other

Have not

made

reservations

Don't know/

Don't

remember

2014 survey total 4142 65.5 21.0 15.1 0.7 2.3 1.2 2.3

2013 survey total 4250 66.2 20.4 13.1 0.4 2.0 1.3 2.8

Male 2108 68.0 19.9 13.9 0.8 2.4 1.1 2.1

Female 2033 62.9 22.1 16.3 0.5 2.1 1.2 2.6

Male 18-29 yrs 255 52 .2 33.2 11.6 0.2 2.8 1.7 6.8

Male 30-39 yrs 439 66.7 24.1 10.2 0.4 1.1 1.0 3.1

Male 40-49 yrs 525 71.9 18.2 13.8 0.2 1.9 0.9 1.7

Male 50 yrs or older 890 71.0 15 .0 16.6 1.6 3.2 1.0 0.6

Female 18-29 yrs 518 49 .7 32.8 13.2 0.8 2.4 1.8 6.7

Female 30-39 yrs 449 68.5 21.6 12.0 0.5 1.6 0.9 1.9

Female 40-49 yrs 364 71.9 17.7 16.2 ― 0.7 1.1 0.9

Female 50 yrs or older 703 64.5 16.9 21.3 0.6 3.1 1.2 0.8

Kanto 2506 69.0 19.6 14.0 0.8 2.0 1.1 2.0

1020 59 .9 23.7 16.7 0.7 2.7 1.6 2.8

Tokai 615 61.0 22.2 17.0 ― 2.5 0.8 2.9

Light 607 47 .4 37.3 10.6 0.2 2.9 1.8 5.5

Middle 1047 57 .0 27.8 14.8 0.6 2.6 1.1 3.2

Heavy 2488 73.6 14 .2 16.3 0.8 2.0 1.0 1.2

Travel alone 714 82.9 12 .9 11.9 0.4 3.2 0.4 2.4

Couple travel 190 67.6 23.0 14.8 0.9 0.3 0.9 1.1

Married couple travel 1305 62.0 22.1 17.2 1.1 1.9 1.2 1.5

With friend (alone) 516 60 .4 22.7 15.6 0.5 2.7 0.9 2.5

With friends (3 or more) 353 59 .7 23.4 12.3 0.4 2.7 1.7 5.8

Family travel (with children) 676 65.0 23.4 15.1 0.5 2.5 0.8 1.0

Family travel (with parents) 261 55 .7 24.8 15.7 0.3 1.8 2.1 3.9

Other 127 61.0 17.8 15.9 0.6 0.8 4.6 5.5

Worker (child 7 yrs and over) 1501 65.6 17.1 19.3 1.0 2.7 1.0 0.9

Worker (child 2-6 yrs) 206 61.8 27.3 14.5 1.7 1.3 2.1 2.1

Worker (child 1 yr and under) 101 58 .8 22.5 16.2 0.8 2.4 2.7 1.7



Unmarried male 655 72.9 19.3 10.4 0.8 2.4 0.9 3.8

Unmarried female 20s/30s 573 60 .4 25.0 11.4 0.5 2.6 1.2 5.2

Unmarried female 40s and over 204 68.5 18.9 16.9 ― 2.3 1.3 1.0

Student 142 51 .3 29.4 12.5 0.4 2.2 0.8 10.0



† "Web/e-mail" is a combination of "Over the Internet or email (using a PC)," "Over the Internet or email (using a smartphone, tablet device, etc. / including apps）,"

and "Through mobile (ｉMode, EZｗｅｂ, Yahoo! Keitai, etc.) and mobile mail"

Area of

residence

Sex & age

Sex

Life

stage

Accompanying

traveler

Number

of

trips taken

0

25

50

75

2014 survey total

2013 survey total

（％）

61

Chapter 4

Process of Arranged Travel Selection

62

1. Matters Arranged Prior to Departure

■Matters arranged prior to departure

(Those who made travel arrangements and were involved in consideration of the travel plans/Multiple answers)

Sample

Air ticketsHotel

Accommodations

Optional

tour / Local

activities

Car rentals Other

2014 survey total 1657 94.5 80.5 18.0 9.1 6.1

2013 survey total 1683 94.6 79.4 15.9 10.5 6.0

2012 survey total 1730 94.7 77.2 14.8 8.9 7.3

Male 923 94.7 82.4 15.9 9.6 4.8

Female 734 94.3 78.1 20.7 8.5 7.8

Male 18-29 yrs 100 95.5 64 .2 13.4 5.6 0 .6

Male 30-39 yrs 195 94.0 79.7 13.4 7.3 3.4

Male 40-49 yrs 283 94.1 84.8 15.9 10.3 5.5

Male 50 yrs or older 345 95.4 87.1 18.0 11.3 6.2

Female 18-29 yrs 162 97.5 74 .2 13.2 3 .8 3.8

Female 30-39 yrs 191 94.2 78.3 19.6 7.9 5.4

Female 40-49 yrs 153 91.6 82.8 19.4 12.8 9.7

Female 50 yrs or older 228 94.1 77.5 27.8 9.5 11.2

Kanto 1054 94.9 81.0 18.3 9.9 5.5

Kansai 364 93.0 79.2 14.2 7.7 6.9

Tokai 239 95.3 80.2 22.5 7.5 7.5

Worker (child 7 yrs and over) 496 92.4 84.6 24.4 12.7 8.7

Worker (child 2-6 yrs) 86 94.5 72 .3 7 .8 13.2 0 .9

Worker (child 1 yr and under) 35 90.7 86.1 9 .4 16.4 4.6

Worker (married, no children) 347 94.0 83.9 22.3 10.1 8.0

Worker (unmarried) 636 96.7 78.0 13.3 5.2 4.4

Unmarried male 373 96.4 77.5 11 .1 5.6 2.7

Unmarried female 20s/30s 231 97.4 74 .7 14.6 3 .7 4.2

Unmarried female 40s and over 87 96.1 77.5 17.1 6.2 9.3

Student 57 95.3 60 .3 10 .2 3 .7 ―

Light 155 91.6 68 .6 16.5 5.2 2.2

Middle 339 93.5 79.2 17.6 6.8 7.6

Heavy 1163 95.2 82.4 18.3 10.3 6.2



Sex

Sex & age

Number

of

trips taken

Area of

residence

Life

stage

0

20

40

60

80

100

2014 survey total

2013 survey total

2012 survey total

（％）

63

2. Type of Air Ticket Used

■Type of air ticket used

(Those who made travel arrangements and were involved in consideration of the travel plans/Single answer)

Sample

Bargain air

tickets

Discounted

full-fare tickets

such as PEX,

etc.

Ordinary fare

air tickets

Free air tickets

obtained

through

mileage

Other

discounted

fares

(shareholder

benefits, etc.)

Other Don't know

2014 survey total 1567 35.2 25.4 13.7 13.6 2.8 2.0 7.3

2013 survey total 1592 35.2 26.6 12.2 15.4 2.8 2.1 5.7

2012 survey total 1638 33.6 28.0 12.1 18.0 1.8 1.0 5.4

Male 874 33.3 29.9 12.4 15.4 2.6 2.1 4.3

Female 692 37.7 19 .6 15.3 11.3 3.1 1.9 11.2

Male 18-29 yrs 95 36.3 21.1 21.1 8 .2 1.8 ― 11.7

Male 30-39 yrs 183 37.2 27.5 16.5 9.6 2.8 1.8 4.6

Male 40-49 yrs 267 33.3 33.7 6 .6 20.1 0.7 2.2 3.3

Male 50 yrs or older 329 30.3 30.8 12.4 16.8 4.3 2.7 2.7

Female 18-29 yrs 158 45.2 11 .0 19.4 1 .9 1.3 1.9 19.4

Female 30-39 yrs 179 44.7 19 .0 11.1 11.1 1.3 1.3 11.5

Female 40-49 yrs 141 34.6 27.4 11.5 13.5 3.4 0.5 9.1

Female 50 yrs or older 214 28 .3 21.4 18.2 17.0 5.7 3.1 6.3

Kanto 1000 33.4 27.6 12.5 15.0 2.7 2.0 6.8

Kansai 339 41.8 20 .2 14.9 8.7 2.2 2.3 9.9

Tokai 228 33.4 23.2 17.1 14.6 4.1 1.7 6.0

Worker (child 7 yrs and over) 459 28 .0 25.9 15.3 17.6 5.7 2.6 4.8

Worker (child 2-6 yrs) 81 39.4 23.2 11.0 15.8 0.8 2.1 7.8

Worker (child 1 yr and under) 32 35.0 32.3 11.8 15.8 2.5 2.5 ―



Unmarried male 360 37.2 28.7 13.4 11.3 1.4 1.5 6.6

Unmarried female 20s/30s 225 47.3 15 .7 13.1 6 .3 1.3 2.1 14.3

Unmarried female 40s and over 84 38.7 24.2 11.3 12.9 4.8 2.4 5.6

Student 55 50.5 12 .9 16.3 4 .9 1.0 1.9 12.5

Light 141 38.8 15 .0 26.7 4 .5 2.1 0.7 12.3

Middle 317 38.7 17 .6 18.2 9.7 2.7 0.6 12.5

Heavy 1108 33.8 28.9 10.8 15.9 2.9 2.5 5.2



Number

of

trips taken

Sex

Sex & age

Area of

residence

Life

stage

0

10

20

30

40

2014 survey total

2013 survey total

2012 survey total

（％）

64

3. Sources of Information Used to Find Air Tickets

■Sources of information used to arrange air tickets

(Those who arranged air tickets in advance and were involved in consideration of the travel plans/Single answer)

Sample


counters

Internet

(smartphone,

etc.)

Email magazine

send by travel

agent or airline

Acquaintances

at travel

agencies

Feedback and

introductions

(word-of-

mouth) of

friends,

acquaintances,

family members

Travel agency

pamphlets

Information

magazines

sent from

travel agents

and airlines

Guidebooks

("Chikyuu no

arukikata,"

etc.)

Overseas

travel

magazines

other than

guidebook-

style

magazines

Seikyo

pamphlets and

counters

Guidebook-

style

magazines

such as

"Rurubu

Hawaii," etc.

Newspaper ads

Transportation

ads on trains

and at stations

Mobile sites

Articles and

ads in general-

interest

magazines

Free flyers and

flyers in

newspapers

TV programs

and

commercials

Other

I don't really

gather

information

2014 survey total 1567 80.4 4.5 3.1 1.8 1.3 1.2 1.0 0.3 0.1 0.1 0.1 0.1 0.1 0.1 ― ― ― ― 0.6 5.4

2013 survey total 1592 83.6 3.4 1.1 * 1.3 1.2 0.6 0.6 0.1 0.1 0.2 ― 0.1 ― 0.1 ― ― ― 2.1 5.5

2012 survey total 1638 83.9 4.9 0.4 * 0.8 1.2 0.4 0.5 0.2 ― 0.3 0.1 0.3 ― ― ― ― ― 2.1 4.5

Male 874 83.4 4.1 2.2 1.7 1.1 0.7 0.8 0.3 0.1 ― 0.1 ― ― ― ― ― ― ― 0.6 4.9

Female 692 76.5 4.9 4.3 1.8 1.6 1.8 1.3 0.2 0.1 0.3 0.1 0.1 0.1 0.1 ― ― ― ― 0.6 6.1

Male 18-29 yrs 95 75 .4 7.6 4.1 ― 1.8 1.8 1.2 ― 1.2 ― 0.6 ― ― ― ― ― ― ― 0.6 5.8

Male 30-39 yrs 183 89.9 2.8 0.9 0.9 ― ― 1.4 0.5 ― ― ― ― ― ― ― ― ― ― ― 3.7

Male 40-49 yrs 267 86.1 2.2 3.7 1.1 0.4 0.4 1.1 0.7 ― ― ― ― ― ― ― ― ― ― 0.4 4.0

Male 50 yrs or older 329 80.0 5.4 1.1 3.2 2.2 1.1 ― ― ― ― ― ― ― ― ― ― ― ― 1.1 5.9

Female 18-29 yrs 158 67 .1 6.5 8.4 ― 1.9 3.2 2.6 ― ― 0.6 ― 0.6 0.6 0.6 ― ― ― ― 0.6 7.1

Female 30-39 yrs 179 77.4 5.3 6.2 0.4 2.2 0.4 ― ― 0.4 0.4 ― ― ― ― ― ― ― ― 1.3 5.8

Female 40-49 yrs 141 85.6 4.3 2.9 0.5 1.0 ― 1.4 ― ― ― 0.5 ― ― ― ― ― ― ― 0.5 3.4

Female 50 yrs or older 214 76.7 3.8 0.6 5.0 1.3 3.1 1.3 0.6 ― ― ― ― ― ― ― ― ― ― ― 7.5

Kanto 1000 82.8 4.2 2.5 1.6 1.1 0.7 0.9 0.1 0.1 0.2 0.1 0.1 ― ― ― ― ― ― 0.4 5.3

Kansai 339 76.2 4.6 4.3 2.3 2.1 1.3 1.5 ― 0.3 ― ― ― 0.3 0.3 ― ― ― ― 0.9 5.9

Tokai 228 76.0 5.3 4.0 1.4 1.3 3.2 0.7 1.4 ― ― ― ― ― ― ― ― ― ― 1.1 5.5

Travel alone 499 83.6 3.1 3.2 1.3 0.5 1.1 0.5 ― 0.1 0.4 0.1 0.2 ― 0.2 ― ― ― ― 0.7 5.0

Couple travel 78 79.2 4.8 4.9 1.2 ― 2.0 4.5 1.1 ― ― ― ― ― ― ― ― ― ― ― 2.3

Married couple travel 364 79.0 4.6 2.2 3.0 2.3 1.0 0.7 0.6 ― ― ― ― ― ― ― ― ― ― ― 6.6

With friend (alone) 148 74 .6 5.2 6.8 1.2 2.9 1.2 2.1 ― 0.5 ― ― ― ― ― ― ― ― ― 0.5 4.9

With friends (3 or more) 127 70 .6 6.9 3.8 2.5 2.6 4.2 0.5 ― 0.4 ― 0.4 ― ― ― ― ― ― ― ― 8.0

Family travel (with children) 229 85.4 4.8 1.4 0.6 0.3 0.4 0.4 0.4 ― ― ― ― ― ― ― ― ― ― 1.2 5.0

Family travel (with parents) 85 76.2 6.4 1.9 2.1 2.0 ― 2.4 ― ― ― ― ― 1.2 ― ― ― ― ― 2.6 5.2

Other 36 89.5 2.8 2.8 2.7 ― ― ― ― ― ― ― ― ― ― ― ― ― ― ― 2.2

Worker (child 7 yrs and over) 459 80.3 4.6 0.9 4.0 1.2 1.5 0.5 ― ― ― ― ― ― ― ― ― ― ― 1.0 6.0

Worker (child 2-6 yrs) 81 84.2 2.2 1.0 1.0 ― 1.3 1.0 1.2 ― ― ― ― ― ― ― ― ― ― ― 8.1

Worker (child 1 yr and under) 32 83.3 3.2 2.7 ― 2.5 ― ― ― ― ― ― ― ― ― ― ― ― ― ― 8.3

Worker (married, no children) 326 81.6 5.2 2.6 1.5 1.1 0.3 2.2 0.7 ― ― ― ― 0.3 ― ― ― ― ― ― 4.5

Worker (unmarried) 615 79.0 4.3 5.4 0.6 1.5 1.5 0.8 0.1 0.2 0.3 0.2 0.2 ― 0.2 ― ― ― ― 0.8 5.0

Unmarried male 360 83.8 3.2 2.5 1.0 1.4 1.7 0.7 0.2 0.3 ― 0.2 ― ― ― ― ― ― ― 0.2 4.8

Unmarried female 20s/30s 225 69 .8 5.3 10.1 ― 1.7 1.7 0.9 ― 0.4 0.8 ― 0.5 ― 0.5 ― ― ― ― 1.5 7.0

Unmarried female 40s and over 84 85.5 6.4 3.2 ― 1.6 ― 0.8 ― ― ― 0.8 ― ― ― ― ― ― ― 0.8 0.8

Student 55 81.5 4.7 2.0 ― 2.9 2.0 ― ― 1.0 ― ― ― ― ― ― ― ― ― ― 5.8




Area of

residence

Sex & age

Sex

Life

stage

Accompanyi

ng traveler

0

20

40

60

80

100

2014 survey total

2013 survey total

2012 survey total

（％）

65

4. Means of Arranging Air Tickets

■Means of arranging air tickets

(Those who arranged air tickets in advance and were involved in the consideration of travel/Single answer)

Sample

WebsiteOn

phone

Branch,

shop,

counter

Other

meansWebsite

Branch,

shop,

counter

On

phone

Other

meansWebsite

On

phone

Branch,

shop,

counter

Other

means

2014 survey total 1567 56.7 2.2 1.7 0.8 15.2 5.4 2.9 1.6 8.0 0.7 0.3 0.1 1.9 2.5

2013 survey total 1592 57.5 2.6 1.2 0.3 13.8 4.2 2.4 1.2 9.4 0.4 0.3 0.2 3.0 3.4

2012 survey total 1638 55.3 3.6 1.6 0.2 15.9 5.8 2.3 1.2 8.3 1.0 0.4 0.1 1.7 2.6

Male 874 60.5 2.4 1.8 1.0 14.0 4.9 2.2 1.4 7.6 0.6 ― ― 1.9 1.6

Female 692 51.9 2.0 1.5 0.5 16.8 6.0 3.7 1.7 8.4 0.8 0.7 0.3 2.0 3.6

Male 18-29 yrs 95 48 .0 0.6 1.8 0.6 9 .9 9.9 4.1 3.5 11.7 1.2 ― ― 2.3 6.4

Male 30-39 yrs 183 61.9 2.8 2.3 ― 13.8 3.7 0.5 ― 11.5 0.5 ― ― 1.4 1.8

Male 40-49 yrs 267 66.7 1.8 1.1 0.4 13.6 3.3 1.5 0.7 7.0 1.1 ― ― 1.8 1.1

Male 50 yrs or older 329 58.4 3.2 2.2 2.2 15.7 5.4 3.2 2.2 4.9 ― ― ― 2.2 0.5

Female 18-29 yrs 158 38 .1 1.3 3.2 1.3 19.4 7.7 1.9 2.6 11.0 1.3 0.6 1.3 3.2 7.1

Female 30-39 yrs 179 54.4 1.8 0.9 0.9 13.3 5.3 4.0 1.8 10.6 0.9 1.8 ― 1.8 2.7

Female 40-49 yrs 141 59.1 3.4 ― ― 18.3 6.3 3.4 1.4 6.7 0.5 0.5 ― ― 0.5

Female 50 yrs or older 214 55.3 1.9 1.9 ― 17.0 5.0 5.0 1.3 5.7 0.6 ― ― 2.5 3.8

Kanto 1000 58.7 1.8 1.6 0.7 15.2 4.9 2.5 1.3 7.7 0.6 0.3 0.1 2.2 2.3

Kansai 339 52.7 3.0 1.9 ― 15.3 6.9 3.8 2.7 8.6 0.9 0.5 0.3 1.0 2.4

Tokai 228 53.9 3.0 2.0 2.2 15.4 5.0 3.0 0.8 8.0 0.6 ― ― 2.3 3.7

Worker (child 7 yrs and over) 459 57.5 2.4 1.7 1.8 14.1 5.5 4.6 1.4 6.4 0.2 ― ― 2.6 1.8

Worker (child 2-6 yrs) 81 53.5 5.2 1.0 ― 15.6 4.1 4.1 ― 9.1 ― ― ― 5.5 2.0

Worker (child 1 yr and under) 32 66.5 2.5 ― 4.3 8 .4 3.2 3.1 ― 2 .5 ― ― ― 4.3 5.2

Worker (married, no children) 326 61.2 1.7 2.1 ― 14.3 5.9 3.0 1.3 6.5 1.2 ― ― 1.0 1.7

Worker (unmarried) 615 54.6 2.2 1.5 0.5 16.4 5.4 1.4 1.9 10.0 0.7 0.8 0.3 1.4 2.9

Unmarried male 360 58.4 2.7 1.9 ― 16.8 4.6 1.2 1.5 8.5 0.9 ― ― 0.9 2.6

Unmarried female 20s/30s 225 45 .0 0.7 1.3 1.3 16.7 5.9 2.1 2.9 11.7 1.2 1.9 0.9 3.0 5.6

Unmarried female 40s and over 84 58.9 2.4 1.6 ― 16.9 6.4 0.8 1.6 10.5 ― 0.8 ― ― ―

Student 55 46 .6 ― 3.9 ― 20.2 3.9 2.0 3.9 7.8 2.0 ― ― 1.9 7.8

Light 141 43 .4 1.7 1.7 0.4 19.5 13.0 4.0 1.3 9.3 0.4 ― ― 1.7 3.6

Middle 317 48 .3 1.6 2.0 0.6 13.2 8.0 3.7 1.7 9.9 1.5 ― ― 4.2 5.3

Heavy 1108 60.8 2.5 1.6 0.9 15.3 3.7 2.5 1.5 7.2 0.5 0.4 0.2 1.3 1.5



Area of

residence

Sex & age

Sex

Number

of

trips taken

Life

stage

Don't

know

Arrangement through airline Arrangement through travel agentArrangement through shop

specializing in bargain air tickets Arranged

through

other

means

0

20

40

60

2014 survey total

2013 survey total

2012 survey total

（％）

66

5. Key Factors When Choosing Airlines

■Key factors when choosing airlines

(Those who arranged air tickets in advance and were involved in consideration of the travel plans/Multiple answers)

Sample

It is

an a

ssuring

airlin

e

The flig

ht

suits

my

schedu

le

There

are

direct

fligh

ts

I ear

n m

iles

on t

he a

irlin

e I u

se

It is

a w

ell-

know

n t

rave

l age

ncy

It is

a J

apan

ese

airlin

e

Price w

as c

heap

er

than

oth

er

ticke

ts for

the s

ame c

ondi

tions

Eas

y to

use

accum

ula

ted

mile

s

Connecting

fligh

ts a

re

conve

nie

nt

Depa

rts

from

near

est

airpo

rt

Cab

in c

rew

pro

vide

s go

od

serv

ice

Is a

Low

-C

ost

Car

rier

Aircra

ft e

quip

ment

is g

ood

(new

, cle

an)

Full

lineup

of in

-fli

ght

food

is

offere

d

There

are

cab

in c

rew

who

speak

Jap

anese

Offers

full

lineup

of in

-fli

ght

ente

rtai

nm

ent

Can

buy

thro

ugh

a m

eth

od

I am

accust

om

ed

to

I ear

n m

iles

on a

n a

ffiliat

ed

airlin

e

Airlin

e n

atio

nal

ity

sam

e a

s

dest

inat

ion

Is b

usi

ness

cla

ss o

r hig

her

Aircra

ft a

menitie

s (w

idth

of

seat

s, e

tc.)

are g

ood

Airpo

rt g

round

cre

w p

rovi

des

good

serv

ice

The a

irlin

e is

desi

gnat

ed

Price w

as c

heap

er

than

oth

er

ticke

ts b

ut

the c

ondi

tions

were

not

the s

ame

Airlin

e s

taff a

t ai

rport

are

good

at w

hat

they

do

Was

recom

mende

d by

a t

rave

l

agent

Oth

er

Noth

ing

in p

articula

r

I di

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hoose

the a

irlin

e

2014 survey total 1567 39.8 34.9 33.8 18.4 14.8 14.7 14.0 12.3 11.7 10.4 9.2 9.0 7.7 7.0 6.5 6.5 6.5 6.2 5.8 5.6 5.1 4.6 4.1 4.0 3.3 0.8 2.3 4.0 4.1

2013 survey total 1592 38.1 35.7 35.5 18.6 16.7 13.5 12.5 13.4 9.5 8.6 7.8 9.4 4.3 5.0 5.7 4.7 5.6 5.7 7.5 5.1 3.6 2.9 3.9 5.7 2.1 0.8 3.2 3.2 4.7

2012 survey total 1638 37.1 31.9 29.6 22.4 16.6 15.4 14.5 17.3 9.7 10.6 8.1 6.7 4.4 4.2 5.7 5.0 6.2 6.8 7.9 4.5 3.1 2.7 4.7 3.8 2.2 0.6 4.7 4.5 5.4

Male 874 ①41.8 ②32.3 ③30.8 ④18.5 15.6 ⑤16.9 12.7 14.0 11.3 9.8 10.3 8.3 10.0 8.0 7.3 7.0 5.8 6.9 6.6 6.8 5.7 5.1 3.2 3.9 3.9 0.4 1.8 3.8 3.8

Female 692 ③37.4 ①38.1 ②37.5 ④18.3 13.8 12.0 ⑤15.7 10.2 12.2 11.2 7.8 10.0 4.8 5.6 5.6 5.9 7.3 5.2 4.7 4.1 4.2 3.9 5.3 4.2 2.5 1.4 3.1 4.3 4.5

Male 18-29 yrs 95 ①35.1 ②33.9 ③24 .0 9 .9 ④14.0 5 .3 ⑤13.5 3 .5 11.1 8.8 3 .5 12.9 3.5 2.9 4.1 1 .2 1.8 4.7 5.3 0 .6 1.2 3.5 2.9 7.0 1.2 1.8 1.2 5.3 10.5

Male 30-39 yrs 183 ①41.3 ②34.4 ③32.1 ④17.0 12.4 ⑤15.1 12.4 9.2 11.5 7.3 9.6 7.8 6.4 6.4 6.9 4.1 3.7 7.8 3.2 4.1 4.6 3.7 2.8 2.3 2.8 0.5 1.4 5.5 4.6

Male 40-49 yrs 267 ①36.6 ②31.5 ③28.9 ④20.1 12.8 15.0 8 .4 ⑤19.0 10.6 9.2 8.4 9.2 9.2 6.2 7.0 7.7 3.3 7.0 7.0 6.6 5.9 4.4 2.9 4.0 3.3 0.4 1.1 4.0 3.7

Male 50 yrs or older 329 ①48.1 ③31.4 ②33.5 ⑤20.5 20.0 ④22.7 16.2 15.7 11.9 11.9 14.1 6.5 14.6 11.9 8.6 9.7 10.3 7.0 8.6 10.3 7.6 7.0 3.8 3.8 5.9 ― 2.7 2.2 1.6

Female 18-29 yrs 158 ①37.4 ②31.0 ③29.0 7 .7 ④12.9 3 .9 11.6 1 .3 8.4 7.1 1 .3 ⑤12.3 1 .9 3.2 1.9 0 .6 3.9 2.6 2.6 1.3 1.3 1.3 1.9 2.6 ― 1.9 2.6 6.5 8.4

Female 30-39 yrs 179 ③33 .6 ①44.7 ②40.3 ④19.5 13.7 10.6 ⑤16.8 11.5 9.3 11.1 7.5 10.2 5.3 6.6 5.3 8.8 7.5 6.2 6.6 1.8 6.2 4.0 4.9 4.9 1.8 2.2 1.3 2.7 5.8

Female 40-49 yrs 141 ③37.0 ①39.4 ②38.5 ④25.0 13.9 ⑤14.4 13.9 13.0 12.0 11.1 12.0 11.1 8.2 5.8 5.3 9.1 10.6 9.1 6.3 3.8 4.8 5.8 5.3 6.7 4.3 1.0 3.8 2.9 4.3

Female 50 yrs or older 214 ①40.9 ③37.1 ①40.9 ④20.8 14.5 17.6 ⑤18.9 13.8 17.6 14.5 10.1 7.5 4.4 6.3 8.8 5.0 7.5 3.8 3.8 8.2 4.4 4.4 8.2 3.1 3.8 0.6 4.4 5.0 0.6

Kanto 1000 ①41.6 ③34.7 ②36.2 ④20.7 15.3 ⑤16.6 13.5 12.7 10.8 9.9 10.2 6.4 8.4 7.5 6.7 7.2 6.0 6.7 5.1 6.0 5.9 5.3 3.9 3.7 4.3 0.6 3.1 3.7 4.1

Kansai 339 ①38.5 ②34.1 ③29.2 13.5 13.2 11.2 ⑤17.0 9.3 14.5 12.5 7.4 ④17.3 6.4 6.7 7.8 5.3 8.6 6.2 8.8 5.9 3.6 3.9 4.5 3.2 2.0 1.0 1.2 5.0 4.6

Tokai 228 ②34 .3 ①37.1 ③29.7 ④15.6 14.8 11.9 12.0 ⑤15.2 11.7 9.5 7.2 8.2 6.9 5.0 4.2 5.2 5.4 3.8 4.4 3.4 3.7 2.4 4.7 6.6 1.0 1.7 0.8 4.0 3.6

Travel alone 499 ①40.2 ③32.5 ②33.5 ④17.9 13.5 ⑤15.1 14.6 14.2 11.0 10.0 9.4 8.7 7.6 6.2 5.0 5.8 6.4 9.0 6.8 5.6 5.5 3.8 4.9 3.4 2.5 0.4 2.4 3.5 5.1

Couple travel 78 ②36.3 ③35.1 ①37.8 ⑤18.9 13.4 9.9 18.8 7.7 12.1 ④20.7 6.7 5.9 1 .2 9.1 11.2 3.3 5.3 7.1 9.2 8.4 4.4 8.7 1.0 5.7 2.1 ― 1.7 6.4 ―

Married couple travel 364 ①40.7 ②37.4 ③31.4 ④21.8 ⑤16.6 15.9 12.3 15.9 15.0 12.2 11.5 7.9 11.5 8.4 7.0 9.9 8.9 4.3 5.8 10.7 5.0 6.6 4.5 5.6 5.0 1.0 2.5 4.0 2.9

With friend (alone) 148 ①34 .6 ②32.9 ③30.4 9 .8 11.9 ⑤13.1 ④15.6 7 .2 10.4 9.3 6.9 13.0 3.8 5.7 4.3 2.8 5.2 4.0 4.4 1.9 3.6 1.2 4.7 5.0 2.3 1.2 1.8 5.6 5.0

With friends (3 or more) 127 ③34 .3 ①43.5 ②39.1 10 .1 ④15.8 11.2 13.0 1 .1 11.5 8.3 4.9 ⑤13.5 5.2 2.8 4.4 3.6 2.7 2.5 3.1 0.7 2.9 ― 3.7 5.3 1.4 2.0 0.5 3.8 7.9

Family travel (with children) 229 ①43.0 ③32.1 ②35.4 ④21.5 15.9 ⑤17.9 11.8 17.0 7.8 7.6 10.4 7.8 8.4 8.6 11.6 8.1 7.6 5.3 4.5 4.1 6.6 5.9 4.0 2.1 5.2 0.7 3.2 3.8 2.9

Family travel (with parents) 85 ①49.0 ③36.9 ②38.7 ④22.5 ⑤18.0 11.7 16.9 6 .3 10.3 8.3 6.5 6.5 9.5 8.9 4.7 6.9 3.7 7.2 6.8 1.2 7.1 6.1 2.9 1.2 1.0 1.6 2.0 1.9 4.3

Other 36 ①34 .3 ②33.3 ④25 .5 ③26.6 11.7 14.2 18.4 5 .6 ⑤21.5 9.3 10.6 14.6 1 .9 1 .9 2.2 3.7 3.7 7.8 5.6 ― ― 4.2 ― 2.8 4.2 ― 5.6 6.4 2.8

Worker (child 7 yrs and over) 459 ①46.5 ③31.8 ②35.6 ④20.9 18.9 ⑤20.6 16.2 14.3 11.8 11.7 12.2 7.5 9.5 7.9 10.5 8.6 8.0 5.8 5.4 7.8 6.4 5.8 5.0 3.8 5.8 0.5 2.2 3.4 2.0

Worker (child 2-6 yrs) 81 ①41.1 ③25 .8 ②33.6 ④22.0 12.5 ⑤14.5 3 .7 12.6 7.4 6.1 11.3 10.8 8.4 5.2 7.3 12.2 2.9 4.7 2.8 2.2 5.2 6.4 4.8 1.7 3.2 ― 2.9 7.2 6.5

Worker (child 1 yr and under) 32 ①45.5 ③35.8 ②39.2 ④31.2 12.1 14.0 8 .9 ⑤22.8 1 .8 4 .3 9.5 5.2 4.9 10.8 2.7 5.6 2.7 5.3 13.0 8.3 3.1 1.8 ― 2.5 1.8 ― ― 2.5 6.9

Worker (married, no children) 326 ②34 .8 ①41.3 ③31.2 ④18.3 11.6 13.2 12.8 ⑤14.6 ⑤14.6 11.5 7.6 9.8 9.8 5.8 4.5 6.7 7.9 7.6 5.7 6.1 4.5 4.3 4.4 4.7 3.1 0.7 3.4 3.9 2.6

Worker (unmarried) 615 ①37.8 ②35.7 ③34.1 ④16.7 13.9 12.0 ⑤14.3 10.1 11.8 10.1 8.0 9.1 5.7 7.2 5.1 4.4 5.9 6.3 6.6 4.3 4.7 3.9 3.5 3.9 1.9 1.3 2.1 3.9 5.6

Unmarried male 360 ①40.2 ②31.3 ③31.1 ⑤16.1 15.5 ④16.3 12.7 11.1 12.9 8.8 9.6 8.1 7.3 8.8 7.5 5.4 4.7 6.9 6.9 5.6 5.9 5.3 3.2 5.2 2.5 0.5 1.2 4.7 5.1

Unmarried female 20s/30s 225 ②35.0 ①38.6 ③33.4 ⑤12 .2 11.7 5 .0 ④17.2 4 .8 8.1 11.0 3 .0 11.2 2 .0 4.7 1.6 1.9 4.5 3.9 4.5 0.8 2.6 1.5 3.8 3.9 0.4 2.4 1.8 3.0 8.2

Unmarried female 40s and over 84 ③31 .5 ②40.3 ①44.4 ④23.4 12.9 8 .9 ⑤16.1 14.5 12.1 11.3 11.3 12.1 7.3 4.8 3.2 5.6 10.5 6.5 7.3 6.4 4.0 3.2 4.0 0.8 2.4 1.6 5.6 4.8 3.2

Student 55 ①31 .8 ②26 .3 ②26 .3 5 .9 13.4 5 .9 ④18.7 1 .0 5 .1 7.0 2 .9 ⑤16.4 2.9 3.9 3.1 2.9 ― 2.0 1.0 1.9 2.9 1.9 3.7 8.0 ― 1.0 ― 7.0 9.7



† ①, ②, ③, ④, and ⑤ are the five most important attributes (excluding "Other,""Nothing in particular," and "I didn't choose the airline") as seen by demographic and sex.

Life

stage

Sex

Accompanyi

ng traveler

Area of

residence

Sex & age

0

10

20

30

40

50

2014 survey total

2013 survey total

2012 survey total

（％）

67

Part 2

Satisfaction with Travel Destinations

69

1. Satisfaction with Travel Destinations 1) Overall

■Overall degree of satisfaction: by last travel destination, first destination (Total/Single answer)

I went with expectation

and found those

expectations met

I went without

expectations but found

it was good upon going

I went without

expectations and found

that it wasn't good

I went with expectations

but ended up disappointed

was good /

Total

●Legend

2014 survey total (n=4936) 90.7

2013 survey total (n=5078) 91.7

UK (n=128) 93.8

France (n=220) 88.1

Germany (n=104) 90.8

Spain (n=101) 92.8

Italy (n=167) 92.7

Other nations in west Europe (n=153) 97.5

Other places in Europe (n=173) 96.9

Turkey (n=56) 92.2

Other Middle East or Africa (n=61) 89.8

USA east (n=106) 95.0

USA west (n=166) 93.3

USA south (n=40) 98.6

Canada or

AlaskaCanada (n=58) 96.9

Central/SouthAmericaorCaribbean (n=56) 97.0

Hawaii (Oahu) (n=462) 94.2

Hawaii (other than Oahu) (n=110) 91.9

Guam (n=279) 88.8

Saipan (n=45) 89.1

South Pacific islands or other islands (n=63) 86.0

Shanghai (n=64) 83.1

Beijing (n=17) 91.1

Other China (exc. Hong Kong / Macau) (n=43) 83.9

Hong Kong (n=122) 84.2

Macau (n=37) 87.2

Taiwan (n=442) 90.9

Korea (n=540) 85.7

Singapore (n=172) 86.9

Phuket (n=37) 94.2

Thai beaches (other than Phuket) (n=39) 86.1

Bangkok or other Thai cities (n=209) 96.0

Bali (n=99) 84.9

Indonesian cities (n=17) 100.0

Malaysia (n=78) 84.9

Philippines (n=53) 87.5

Vietnam (n=123) 86.7

Cambodia (n=67) 95.1

Other places in Asia (n=82) 90.1

Australia (n=99) 90.3

New Zealand or other Oceania (n=39) 90.5

Long distance/total (n=1608) 93.5

Medium distance/total (n=1686) 91.2

Short distance/total (n=1642) 87.6

† "Was good/Total" represents the sum of "I went with expectations and found those expectations met" and "I went without expectations but found it was good upon going."

† For those who visited multiple countries/areas on their last trip in 2013, questioning about degree of satisfaction was limited to the country/area that was the first destination.

† Items with under 30 samples are provided as reference data.

† Items with under 10 samples are not indicated in the table.

Ocean

iaG

uam

or

Sai

pan

Haw

aii

Chin

a (e

xclu

ding

Hong

Kong

and

Mac

au)

Euro

peM

iddl

e E

ast

or

Afr

ica

US

A (exc

ludi

ng

Haw

aii a

nd

Ala

ska)

Hong

Kong

or

Mac

au

76.2％

77.1

74.5

80.3

85.3

85.2

87.9

86.8

80.0

79.8

66.3

87.4

82.0

90.7

92.2

85.9

87.8

86.7

70.6

75.1

81.5

65.1

64.0

63.4

68.6

72.6

74.9

64.4

72.0

71.6

73.1

72.0

71.3

63.5

59.4

51.7

65.8

79.2

67.2

77.9

83.9

82.9

77.1

68.7

14.5

14.6

19.3

7.8

5.5

7.6

4.8

10.7

17.0

12.4

23.4

7.7

11.3

7.9

4.7

11.1

6.4

5.2

18.2

14.0

4.6

18.0

27.0

20.4

15.6

14.6

16.0

21.4

14.9

22.6

13.0

24.0

13.7

36.5

25.5

35.9

20.9

15.9

22.9

12.4

6.6

10.5

14.1

19.0

2.2

2.0

1.2

3.2

1.6

-

-

-

-

2.4

4.5

-

2.0

1.4

-

1.5

1.6

3.0

2.2

1.8

4.1

5.7

3.2

6.5

4.3

4.4

2.1

4.2

2.7

3.7

-

1.7

2.0

-

4.2

5.7

1.1

0.8

2.9

2.9

2.1

1.3

2.0

3.4

7.0

6.2

5.0

8.7

7.6

7.2

7.3

2.5

3.1

5.4

5.7

5.0

4.7

-

3.1

1.5

4.2

5.1

8.9

9.1

9.9

11.2

5.7

9.6

11.5

8.4

7.0

10.1

10.4

2.2

13.9

2.3

13.1

-

10.9

6.7

12.2

4.1

7.0

6.8

7.3

5.2

6.8

9.0

South

eas

t A

sia

70

1. Satisfaction with Travel Destinations 2) Sightseeing / Viewing

■Degree of satisfaction with sightseeing /viewing: by last travel destination, first destination (Total/Single answer)


and found those

expectations met

I went without



I went without


that it wasn't good



was good /

Total

●Legend

2014 survey total (n=4550) 90.8

2013 survey total (n=4698) 91.2

UK (n=122) 96.3

France (n=214) 90.3


Spain (n=101) 95.5

Italy (n=166) 96.4



Turkey (n=56) 95.2


USA east (n=101) 93.5

USA west (n=157) 92.2


Canada or





Guam (n=243) 85.8

Saipan (n=43) 83.9



Beijing (n=16) 84.7



Macau (n=32) 86.4

Taiwan (n=422) 91.4

Korea (n=451) 85.5


Phuket (n=35) 85.8



Bali (n=82) 85.1
















Euro

peM

iddl

e E

ast

or

Afr

ica

US

A (exc

ludi

ng

Haw

aii a

nd

Ala

ska)

Hong

Kong

or

Mac

auO

cean

iaG

uam

or

Sai

pan

Haw

aii

Chin

a (e

xclu

ding

Hong

Kong

and

Mac

au)

75.9％

75.7

79.2

83.2

85.2

87.4

91.0

85.5

82.4

82.8

71.7

87.6

82.9

89.3

90.4

86.0

85.8

86.2

65.0

68.8

82.7

60.6

69.1

62.5

70.1

66.8

73.0

64.4

67.2

63.8

44.9

71.3

74.5

78.7

49.0

40.4

67.7

82.6

70.1

76.5

88.3

84.6

75.5

66.8

14.9

15.5

17.1

7.0

5.2

8.2

5.4

11.4

14.1

12.4

24.7

5.9

9.3

10.7

6.4

7.5

8.2

6.2

20.8

15.1

7.7

21.0

15.6

18.8

16.7

19.5

18.4

21.1

22.0

22.0

27.0

21.9

10.6

21.3

39.0

30.0

20.2

12.0

21.1

11.6

1.4

9.9

15.4

19.9

2.0

2.3

-

1.8

0.8

-

0.3

0.7

-

-

2.5

1.5

2.5

-

-

1.6

0.7

4.4

4.3

2.4

4.7

5.1

3.4

2.4

2.8

2.1

1.2

4.0

1.2

3.8

-

1.5

1.2

-

5.2

14.2

0.8

-

1.1

3.2

2.2

1.0

1.6

3.3

7.3

6.4

3.7

8.0

8.7

4.5

3.3

2.4

3.5

4.8

1.1

5.0

5.2

-

3.2

4.9

5.3

3.2

9.9

13.7

4.9

13.2

11.9

16.3

10.4

11.5

7.4

10.5

9.7

10.4

28.0

5.3

13.7

-

6.9

15.4

11.3

5.4

7.7

8.6

8.1

4.5

7.5

10.0

South

eas

t A

sia

71

1. Satisfaction with Travel Destinations 3) Sports / Hands-on Activities

■Degree of satisfaction with sports / hands-on activities: by last travel destination, first destination (Total/Single answer)


and found those

expectations met

I went without



I went without


that it wasn't good



was good /

Total

●Legend

2014 survey total (n=1824) 87.9

2013 survey total (n=1985) 86.6

UK (n=44) 92.3

France (n=40) 82.6

Germany (n=20) 89.0

Spain (n=28) 93.5

Italy (n=34) 94.5



Turkey (n=18) 90.3


USA east (n=43) 85.2

USA west (n=74) 95.2


Canada or





Guam (n=198) 84.6

Saipan (n=42) 92.7





Macau (n=11) 77.8

Taiwan (n=82) 93.2

Korea (n=101) 72.7


Phuket (n=29) 85.4



Bali (n=60) 84.2



Vietnam (n=29) 79.5












Ocean

ia

Chin

a

(exc

ludi

ng

Hong

Kong

and

Mac

au)

Hong

Kong

or

Mac

auEuro

peM

iddl

e E

ast

or

Afr

ica

US

A (exc

ludi

ng

Haw

aii a

nd

Ala

ska)

Guam

or

Sai

pan

Haw

aii

72.2％

71.1

70.2

74.3

83.9

80.3

76.9

77.6

63.3

58.3

68.3

75.4

83.8

85.7

75.4

80.0

85.6

69.6

67.4

81.3

83.1

44.3

54.2

45.4

70.2

74.0

58.9

63.2

66.2

52.9

69.6

77.4

49.2

64.8

62.2

53.5

70.6

77.4

70.0

75.5

74.7

65.4

15.7

15.5

22.0

8.4

5.1

13.2

17.6

15.9

30.0

32.0

24.8

9.9

11.4

14.3

20.7

12.9

9.7

16.9

17.2

11.4

7.4

28.2

17.0

16.1

7.6

19.2

13.8

20.8

19.2

19.1

19.8

6.8

40.2

15.4

17.3

35.8

19.9

12.5

12.1

16.3

14.8

16.6

3.4

4.3

-

5.5

4.2

6.5

1.6

3.5

-

9.7

4.4

2.4

1.3

-

-

3.6

1.7

4.6

2.7

-

6.2

12.3

12.9

20.0

-

2.8

4.7

3.9

4.7

4.5

1.9

3.0

10.7

-

4.7

4.8

3.4

1.8

3.8

2.9

3.1

4.3

8.7

9.1

7.7

11.8

6.8

-

3.9

3.0

6.7

-

2.5

12.4

3.5

-

3.9

3.6

3.0

8.9

12.7

7.3

3.3

15.3

16.0

18.5

22.2

4.0

22.6

12.1

9.9

23.5

8.7

12.8

-

19.9

15.8

5.9

6.0

8.3

14.1

5.3

7.4

13.7

South

eas

t A

sia

72

1. Satisfaction with Travel Destinations 4) Meals

■Degree of satisfaction with meals: by last travel destination, first destination (Total/Single answer)


and found those

expectations met

I went without



I went without


that it wasn't good



was good /

Total

●Legend

2014 survey total (n=4781) 79.0

2013 survey total (n=4919) 79.7

UK (n=121) 66.8

France (n=214) 65.3


Spain (n=99) 77.2

Italy (n=164) 63.4



Turkey (n=55) 74.3


USA east (n=101) 87.6

USA west (n=160) 76.3


Canada or





Guam (n=269) 77.3

Saipan (n=44) 86.1



Beijing (n=16) 84.7



Macau (n=35) 90.6

Taiwan (n=434) 81.9

Korea (n=524) 83.7


Phuket (n=35) 80.5



Bali (n=99) 80.0
















Euro

peM

iddl

e E

ast

or

Afr

ica

US

A (exc

ludi

ng

Haw

aii a

nd

Ala

ska)

Hong

Kong

or

Mac

auO

cean

iaG

uam

or

Sai

pan

Haw

aii

Chin

a (e

xclu

ding

Hong

Kong

and

Mac

au)

57.5％

58.8

24.7

52.5

56.6

60.1

54.7

51.0

41.6

50.7

35.6

65.2

52.6

49.1

56.8

44.0

67.7

64.1

54.1

64.4

41.4

67.2

53.1

53.0

73.7

67.1

67.7

68.8

51.9

51.8

68.4

66.5

63.6

57.6

34.2

41.7

68.9

18.5

39.4

52.9

24.8

49.8

57.6

64.7

21.5

20.9

42.1

12.8

19.8

17.1

8.6

21.5

40.3

23.6

33.3

22.4

23.7

21.8

28.0

35.0

15.2

19.2

23.3

21.6

30.7

20.4

31.6

26.3

9.1

23.4

14.3

14.9

22.3

28.7

22.9

19.8

16.4

34.4

44.8

38.8

21.4

56.3

33.2

21.3

42.9

23.6

23.3

17.5

6.3

7.1

20.7

8.9

9.6

2.5

6.8

12.3

7.0

3.7

19.8

2.1

9.4

23.4

5.0

12.5

3.3

5.0

7.2

6.8

20.0

4.5

3.4

14.2

4.2

7.9

3.3

2.0

2.8

7.5

1.4

4.3

7.0

-

6.3

3.6

0.7

12.9

7.7

7.3

20.0

9.7

5.3

4.1

14.7

13.2

12.5

25.9

14.1

20.3

29.9

15.3

11.2

22.0

11.4

10.3

14.4

5.6

10.1

8.5

13.8

11.8

15.5

7.2

7.9

7.8

11.9

6.5

12.9

1.6

14.8

14.3

22.9

12.0

7.3

9.4

12.9

8.0

14.7

16.0

9.1

12.3

19.8

18.5

12.4

16.8

13.7

13.6

South

eas

t A

sia

73

1. Satisfaction with Travel Destinations 5) Shopping

■Degree of satisfaction with shopping: by last travel destination, first destination (Total/Single answer)


and found those

expectations met

I went without



I went without


that it wasn't good



was good /

Total

●Legend

2014 survey total (n=4219) 77.2

2013 survey total (n=4450) 80.6

UK (n=100) 84.3

France (n=184) 77.1

Germany (n=88) 82.6

Spain (n=80) 76.9

Italy (n=128) 69.7



Turkey (n=48) 80.5



USA west (n=146) 81.0


Canada or





Guam (n=255) 76.5

Saipan (n=39) 70.9



Beijing (n=13) 67.6



Macau (n=28) 65.8

Taiwan (n=368) 74.9

Korea (n=482) 80.3


Phuket (n=30) 64.7



Bali (n=89) 71.7
















Ocean

iaG

uam

or

Sai

pan

Haw

aii

Chin

a (e

xclu

ding

Hong

Kong

and

Mac

au)

Euro

peM

iddl

e E

ast

or

Afr

ica

US

A (exc

ludi

ng

Haw

aii a

nd

Ala

ska)

Hong

Kong

or

Mac

au

57.6％

60.9

51.8

60.2

64.8

58.9

57.6

55.2

42.1

50.3

36.7

70.4

66.6

60.3

53.7

44.0

78.8

60.6

57.1

60.7

33.1

44.8

38.8

36.6

59.1

43.0

58.4

66.5

44.4

35.0

45.7

62.9

57.8

56.9

29.3

44.3

53.0

24.0

41.7

54.6

21.5

56.4

57.2

59.1

19.6

19.7

32.5

16.9

17.8

18.0

12.1

19.7

36.4

30.3

29.8

15.2

14.4

18.3

29.9

43.2

9.4

18.1

19.4

10.3

13.3

28.6

28.8

23.2

14.4

22.9

16.4

13.8

22.3

29.7

22.9

26.9

13.8

27.2

40.2

27.8

21.1

37.8

25.4

24.6

28.6

22.0

20.0

16.9

7.2

6.9

7.9

6.4

6.7

4.7

3.2

13.5

9.2

5.8

15.8

0.6

7.0

14.4

4.4

12.7

1.6

7.4

8.0

9.5

36.6

10.9

4.2

20.0

3.5

8.4

5.3

5.7

7.3

14.8

11.3

2.4

4.4

-

16.1

19.6

1.9

18.8

18.6

5.7

21.8

7.6

7.1

6.9

15.6

12.5

7.8

16.5

10.6

18.4

27.1

11.6

12.3

13.7

17.7

13.8

12.0

6.9

12.0

-

10.3

13.9

15.5

19.6

17.0

15.7

28.2

20.2

23.0

25.7

19.8

14.0

26.1

20.5

20.2

7.8

24.0

15.9

14.4

8.3

24.1

19.4

14.3

15.1

28.2

14.0

15.7

17.1

South

eas

t A

sia

74

1. Satisfaction with Travel Destinations 6) Relaxation / Beauty Treatments and Massages

■Degree of satisfaction with relaxation / beauty treatments and massages: by last travel destination, first destination (Total/Single answer)


and found those

expectations met

I went without



I went without


that it wasn't good



was good /

Total

●Legend

2014 survey total (n=1885) 83.9

2013 survey total (n=2064) 82.1

UK (n=31) 71.6

France (n=43) 69.8

Germany (n=15) 68.2

Spain (n=16) 78.7

Italy (n=28) 74.6



Turkey (n=13) 86.7



USA west (n=38) 89.5




Guam (n=108) 79.5

Saipan (n=25) 89.6





Macau (n=13) 93.7

Taiwan (n=221) 88.5

Korea (n=266) 76.5


Phuket (n=21) 89.5



Bali (n=89) 84.5



Vietnam (n=64) 82.8











Oceania

Euro

peH

ong

Kong

or

Mac

au

Mid

dle E

ast

or

Afr

ica

Haw

aii

Guam

or

Sai

pan

Chin

a

(exc

ludi

ng

Hong

Kong

and

Mac

au)

US

A

(exc

ludi

ng

Haw

aii a

nd

Ala

ska)

65.9％

64.9

42.1

50.3

61.9

61.4

62.6

62.4

53.6

60.3

43.9

82.7

81.1

50.7

86.5

78.3

64.8

67.0

63.4

68.2

44.2

57.8

82.6

69.9

60.6

55.1

62.8

81.2

71.5

67.1

43.2

60.8

67.2

40.6

42.1

75.9

60.5

69.7

64.1

17.9

17.2

29.5

19.5

6.3

17.3

12.0

17.1

38.9

26.4

35.0

10.0

8.3

21.3

5.0

5.2

14.7

22.7

20.3

15.2

27.3

23.9

11.1

18.6

15.9

22.5

26.7

9.2

18.6

17.5

39.5

31.9

15.6

46.8

36.8

13.4

19.4

17.4

18.0

4.1

5.5

5.1

9.3

5.4

14.9

3.6

16.4

7.5

-

21.2

-

2.6

21.2

2.6

6.2

3.1

2.2

6.2

3.6

10.3

4.2

-

1.1

4.2

3.1

6.5

2.8

1.7

0.9

11.6

7.4

3.2

7.1

5.5

5.4

8.0

3.3

3.3

12.1

12.4

23.3

20.9

26.3

6.4

21.8

4.2

-

13.3

-

7.3

8.0

6.8

6.0

10.3

17.5

8.2

10.0

13.0

18.2

14.0

6.3

10.4

19.3

19.3

4.0

6.8

8.2

14.6

5.8

-

14.1

5.4

15.6

5.4

12.2

9.6

14.7

South

eas

t A

sia

75

1. Satisfaction with Travel Destinations 7) Local Hospitality

■Degree of satisfaction with local hospitality: by last travel destination, first destination (Total/Single answer)


and found those

expectations met

I went without



I went without


that it wasn't good



was good /

Total

●Legend

2014 survey total (n=4936) 82.1

2013 survey total (n=5078) 82.7

UK (n=128) 82.3

France (n=220) 67.7


Spain (n=101) 79.7

Italy (n=167) 70.5



Turkey (n=56) 84.4


USA east (n=106) 84.7

USA west (n=166) 82.5


Canada or





Guam (n=279) 83.2

Saipan (n=45) 84.7



Beijing (n=17) 65.9



Macau (n=37) 77.4

Taiwan (n=442) 86.8

Korea (n=540) 78.7


Phuket (n=37) 94.0



Bali (n=99) 85.5
















Ocean

iaG

uam

or

Sai

pan

Haw

aii

Chin

a (e

xclu

ding

Hong

Kong

and

Mac

au)

Euro

peM

iddl

e E

ast

or

Afr

ica

US

A (exc

ludi

ng

Haw

aii a

nd

Ala

ska)

Hong

Kong

or

Mac

au

54.3％

55.3

44.7

35.5

64.1

47.7

38.9

54.8

50.0

50.8

38.7

60.2

60.8

68.6

70.9

38.4

72.2

76.1

56.9

57.3

57.8

34.9

35.6

40.0

48.9

71.2

64.1

47.6

52.2

61.0

62.3

57.2

63.1

51.6

36.0

33.7

48.8

33.2

49.0

63.9

38.7

50.1

59.5

53.3

27.8

27.3

37.5

32.2

23.3

32.0

31.6

32.9

37.4

33.6

35.3

24.5

21.6

19.5

21.5

50.6

16.7

11.6

26.3

27.4

17.9

29.3

30.3

34.0

24.9

6.2

22.7

31.1

30.0

33.0

19.3

30.4

22.4

45.2

43.8

33.7

29.7

43.3

33.7

20.0

44.6

30.9

25.6

27.0

9.4

9.2

6.4

17.4

3.3

10.0

19.3

6.6

5.6

7.4

21.4

10.3

8.5

9.3

2.3

11.0

4.2

6.7

6.6

6.2

18.5

26.8

20.3

17.3

16.1

15.2

7.8

11.0

6.8

1.5

6.0

7.4

7.3

-

8.1

13.6

11.5

15.2

9.3

6.5

6.2

10.5

7.1

10.7

8.5

8.1

11.3

14.9

9.2

10.3

10.2

5.8

7.0

8.2

4.6

5.1

9.0

2.6

5.3

-

6.9

5.5

10.2

9.1

5.8

9.0

13.8

8.7

10.1

7.5

5.4

10.3

11.0

4.4

12.3

4.9

7.2

3.2

12.1

19.0

10.0

8.3

8.0

9.7

10.6

8.5

7.9

9.1

South

eas

t A

sia

76

1. Satisfaction with Travel Destinations 8) Safety / Hygiene

■Degree of satisfaction with safety / hygiene: by last travel destination, first destination (Total/Single answer)


and found those

expectations met

I went without



I went without


that it wasn't good



was good /

Total

●Legend

2014 survey total (n=4936) 82.4

2013 survey total (n=5078) 82.2

UK (n=128) 83.4

France (n=220) 62.3


Spain (n=101) 76.2

Italy (n=167) 64.7



Turkey (n=56) 91.1


USA east (n=106) 85.7

USA west (n=166) 84.7


Canada or





Guam (n=279) 88.6

Saipan (n=45) 90.4



Beijing (n=17) 62.9



Macau (n=37) 80.9

Taiwan (n=442) 89.1

Korea (n=540) 79.5


Phuket (n=37) 83.3



Bali (n=99) 75.7
















Euro

peM

iddl

e E

ast

or

Afr

ica

US

A (exc

ludi

ng

Haw

aii a

nd

Ala

ska)

Hong

Kong

or

Mac

auO

cean

iaG

uam

or

Sai

pan

Haw

aii

Chin

a (e

xclu

ding

Hong

Kong

and

Mac

au)

56.5％

55.5

57.2

34.0

71.3

46.1

32.9

67.6

53.8

57.4

35.1

54.2

62.8

65.9

79.8

30.9

79.0

78.5

62.2

66.2

65.2

32.3

41.3

38.2

55.8

67.5

69.2

49.5

65.3

49.3

62.3

47.8

49.8

43.9

35.4

33.2

43.5

20.6

39.5

69.5

67.3

52.2

60.4

56.7

25.9

26.7

26.3

28.3

20.2

30.1

31.8

26.7

35.3

33.7

44.1

31.5

21.9

19.3

11.2

53.8

12.2

12.5

26.4

24.1

20.1

32.3

21.6

33.9

22.8

13.4

20.0

30.0

24.0

34.0

26.2

30.9

26.0

42.7

41.4

20.2

30.7

51.8

32.1

13.8

18.9

28.9

23.5

25.4

10.1

9.6

7.4

22.3

0.8

12.5

27.8

1.9

4.0

6.2

17.5

3.4

10.0

9.3

-

14.3

2.5

2.3

4.1

3.5

11.3

28.5

33.8

21.4

10.5

13.7

7.3

11.0

3.0

12.3

10.0

15.4

16.6

13.4

8.7

38.3

14.2

21.9

20.9

4.4

2.1

11.0

8.6

10.7

7.5

8.1

9.1

15.5

7.7

11.3

7.5

3.7

6.9

2.7

3.3

10.9

5.3

5.5

9.0

1.0

6.4

6.8

7.3

6.1

3.5

6.9

3.2

6.4

10.8

5.4

3.6

9.5

7.7

4.4

1.4

5.9

7.7

-

14.5

8.2

11.6

5.7

7.5

12.2

11.7

8.0

7.5

7.1

South

eas

t A

sia

77

1. Satisfaction with Travel Destinations 9) Nightlife

■Degree of satisfaction with nightlife: by last travel destination, first destination (Total/Single answer)


and found those

expectations met

I went without



I went without


that it wasn't good



was good /

Total

●Legend

2014 survey total (n=2668) 83.5

2013 survey total (n=2967) 84.5

UK (n=55) 81.0

France (n=101) 78.9

Germany (n=44) 87.6

Spain (n=56) 77.2

Italy (n=65) 72.0



Turkey (n=31) 83.3



USA west (n=102) 83.6


Canada or





Guam (n=160) 83.7

Saipan (n=31) 93.3



Beijing (n=11) 62.5



Macau (n=27) 90.3

Taiwan (n=271) 83.1

Korea (n=289) 82.9


Phuket (n=20) 84.4



Bali (n=55) 83.4



Vietnam (n=62) 71.2












Ocean

iaEuro

peM

iddl

e E

ast

or

Afr

ica

Hong

Kong

or

Mac

au

Chin

a (e

xclu

ding

Hong

Kong

and

Mac

au)

US

A (exc

ludi

ng

Haw

aii a

nd

Ala

ska)

Haw

aii

Guam

or

Sai

pan

60.5％

61.8

60.6

50.9

68.7

61.8

57.5

60.6

51.7

60.8

49.0

67.5

71.7

79.7

71.4

35.5

74.3

69.5

57.3

74.2

61.4

51.9

36.9

38.2

61.3

72.1

62.8

55.2

57.1

58.5

66.6

70.2

64.6

44.6

57.0

40.5

28.8

43.6

61.0

51.1

60.8

62.3

58.6

22.9

22.7

20.3

28.0

18.9

15.5

14.5

24.6

33.8

22.5

30.9

19.4

12.0

13.4

8.7

42.3

13.3

14.3

26.4

19.0

22.0

23.3

25.6

35.3

23.8

18.2

20.3

27.7

30.9

25.9

16.1

24.5

18.8

34.3

31.6

30.7

57.3

30.7

15.4

21.7

21.2

22.6

24.6

5.8

5.9

3.7

11.3

1.9

9.8

14.8

7.4

3.9

16.7

11.6

2.7

6.8

-

-

16.1

1.7

7.3

1.5

1.8

10.7

5.3

28.7

10.3

4.1

7.3

5.1

5.8

3.6

15.6

4.9

2.7

8.4

10.0

3.2

9.7

6.6

12.3

2.6

9.3

7.9

5.0

4.9

10.7

9.6

15.3

9.8

10.5

13.0

13.3

7.4

10.6

-

8.5

10.4

9.5

6.9

19.8

6.1

10.7

9.0

14.9

4.9

5.8

19.6

8.8

16.2

10.8

2.5

11.8

11.3

8.4

-

12.4

2.6

8.2

11.1

8.3

19.1

7.4

13.4

21.0

17.8

10.1

10.2

11.8

South

eas

t A

sia

78

2. Opinions and Actions after Travel

■Opinions and actions after travel (Total/Multiple answers)

Sample

I became

more fond of

that

country/area

I

recommended

(would like to

recommend)

to others that

country/area

I'd like to go to

a different

area in that

country/area

I'd like to stay

longer in that

country/area

I'd like to try

going to that

country/area

in a different

season/period

I'd like to try

traveling more

deeply in the

same area

I collected

(would like to

collect)

information

about that

country/area

I'd like to try

more

luxurious

travel in that

country/area

I wrote (would

like to write)

on a blog or

SNS

I made (would

like to make)

an album with

printed out

images

I made (would

like to make)

an album or

movies on a

PC or the web

None of the

above

Intention to

revisit/total

2014 survey total 4936 54.0 41.3 39.9 37.9 31.9 22.1 17.1 14.5 10.4 9.6 6.0 10.7 68.4

2013 survey total 5078 54.5 44.2 43.0 39.5 32.7 22.1 17.9 15.8 10.5 11.9 6.9 10.5 69.9

Male 2523 52.2 38.8 37.5 37.0 29.8 22.2 15.5 15.0 9.2 8.0 5.6 11.8 66.3

Female 2412 55.9 44.1 42.4 38.8 34.2 22.1 18.8 13.9 11.7 11.2 6.4 9.6 70.5

Male 18-29 yrs 334 63.0 42.5 33 .8 33.3 23 .0 19.2 14.5 21.5 12.5 6.5 5.3 11.7 59 .5

Male 30-39 yrs 505 57.2 36 .3 33 .0 32 .8 25 .5 21.5 13.8 18.0 11.0 7.7 6.7 11.8 59 .5

Male 40-49 yrs 605 51.4 37.0 38.9 43.0 31.7 24.6 20.0 17.6 10.7 6.0 6.8 12.1 67.2

Male 50 yrs or older 1080 47 .0 39.7 39.9 36.7 32.8 22.1 14.0 10.2 6.6 9.7 4.4 11.7 71.2

Female 18-29 yrs 615 65.2 43.5 39.1 33.1 30.8 21.9 16.6 20.9 17.1 11.6 7.8 9.3 64.9

Female 30-39 yrs 505 59.1 48.1 44.0 40.6 33.0 22.0 22.3 18.1 14.0 11.5 6.4 8.6 71.5

Female 40-49 yrs 423 51.2 43.5 43.7 42.2 35.2 27.4 23.8 12.0 13.8 11.5 8.0 11.4 70.7

Female 50 yrs or older 870 49.6 42.3 43.3 40.0 36.9 19.7 16.0 7 .6 5.6 10.7 4.5 9.6 73.6

UK 128 58.9 36.9 40.6 42.9 33.3 18.9 16.5 9 .2 8.0 11.6 9.0 7.7 65.1

France 220 48 .0 38.0 50.3 38.5 41.6 25.4 20.4 23.1 8.1 11.2 3.0 10.4 71.6

Germany 104 66.7 51.5 61.6 43.5 55.6 24.1 18.1 11.1 20.6 18.9 14.8 3 .3 85.6

Spain 101 71.0 52.0 47.2 44.8 41.8 31.9 25.4 15.1 20.4 6.3 7.3 8.3 76.7

Italy 167 55.5 50.8 54.9 42.2 45.4 29.5 21.9 22.3 6.4 14.0 5.2 7.7 73.9

Other nations in west Europe 153 68.0 56.6 44.8 47.5 50.4 26.4 19.0 9 .5 10.7 17.4 10.1 4 .7 76.7

Other places in Europe 173 56.6 47.2 43.9 36.6 50.5 23.4 15.8 9 .5 6.9 13.9 6.2 7.7 76.7

Turkey 56 67.9 55.5 34 .5 27 .9 30.7 15 .8 16.4 8 .1 12.1 12.8 5.0 14.0 51 .7

Other Middle East or Africa 61 55.8 48.6 28 .6 31 .2 19 .8 4 .0 12.4 10.6 11.7 14.0 15.6 17.9 50 .4

USA east 106 59.9 47.6 36.7 48.8 44.0 31.3 26.4 15.5 11.9 13.2 9.7 5 .6 73.9

USA west 166 58.7 35 .2 35.7 47.5 31.3 29.7 17.4 15.2 12.9 12.4 10.2 8.7 75.5

USA south 40 56.8 45.7 41.6 49.9 48.2 31.7 24.4 23.8 21.2 14.8 12.2 8.7 69.1

Canada 58 69.0 54.1 50.5 44.7 68.4 22.4 15.8 15.6 11.4 13.2 6.6 ― 81.7

Central/SouthAmericaorCaribbean 56 57.8 56.3 32 .1 29 .2 22 .9 26.0 20.3 5 .8 6.9 18.4 11.9 9.3 53 .9

Hawaii (Oahu) 462 62.4 47.6 40.7 61.1 27.8 25.1 21.9 21.2 11.7 6.5 3.9 4 .6 76.2

Hawaii (other than Oahu) 110 61.1 49.2 29 .6 47.7 28.7 23.8 24.3 14.5 9.5 5.7 1.2 5 .2 68.2

Guam 279 46 .9 34 .2 20 .3 31 .2 14 .3 9 .7 11 .6 16.0 4 .5 8.7 3.0 15.5 54 .4

Saipan 45 51.2 32 .1 21 .4 33.9 18 .7 19.1 20.3 22.3 10.3 5.3 3.4 26.8 47 .5

South Pacific islands or other islands 63 67.3 54.2 32 .6 46.6 30.3 19.1 21.4 21.2 17.9 29.3 17.1 10.3 68.2

Shanghai 64 31 .0 23 .2 31 .7 27 .6 17 .1 14 .8 11 .0 10.6 6.5 6.6 1.3 26.2 55 .2

Beijing 17 42.6 25.5 39.7 18.0 28.0 23.4 ― 3.2 ― ― ― 26.2 54.0

Other China (exc. Hong Kong / Macau) 43 34 .0 14 .2 30 .1 21 .5 23 .0 19.2 6 .1 6 .8 3 .2 6.0 2.3 33.2 45 .4

Hong Kong 122 43 .5 20 .7 23 .5 24 .5 30.2 18.1 9 .2 18.6 10.6 3 .7 6.4 19.1 58 .7

Macau 37 51.3 38.0 15 .2 20 .8 18 .7 16 .5 16.4 22.0 18.3 7.2 ― 19.9 47 .7

Taiwan 442 64.3 52.0 48.2 34.5 36.3 26.4 22.3 13.0 13.4 7.2 5.3 7.6 72.0

Korea 540 34 .7 26 .6 41.9 21 .2 31.7 19.6 14.0 9 .2 8.2 7.0 3.9 18.2 63.8

Singapore 172 53.6 37.6 23 .9 30 .4 18 .7 18.4 11 .2 17.8 12.1 8.9 4.2 16.7 59 .3

Phuket 37 45 .8 42.2 42.3 41.4 26 .5 10 .3 4 .8 13.9 12.6 13.9 7.6 8.5 73.0

Thai beaches (other than Phuket) 39 50.0 40.6 42.3 56.0 27.8 21.4 19.1 11.5 10.4 5.2 10.8 4 .6 80.7

Bangkok or other Thai cities 209 49.6 39.3 38.9 45.1 26 .7 25.9 20.1 15.0 9.4 4 .3 5.2 8.4 71.8

Bali 99 44 .4 35 .6 30 .1 30 .9 28.5 14 .7 10 .1 16.4 8.6 5.8 5.0 10.0 66.6

Indonesian cities 17 63.5 36.1 18.9 19.6 7.1 4.8 ― 8.7 12.6 20.4 26.7 5.6 36.9

Malaysia 78 50.4 37.4 41.4 32 .7 14 .2 20.2 7 .2 8 .7 6.1 9.6 5.6 17.9 61 .8

Philippines 53 38 .2 22 .4 35.3 36.3 16 .2 13 .2 5 .0 19.7 12.5 10.6 6.4 19.4 65.6

Vietnam 123 54.8 36 .3 52.7 30 .7 23 .5 19.5 14.8 8 .2 10.5 7.0 2.2 10.1 71.8

Cambodia 67 45 .1 60.5 28 .1 25 .0 18 .6 29.3 11 .7 6 .8 15.4 11.5 14.6 8.5 58 .4

Other places in Asia 82 59.9 46.2 48.8 30 .9 31.9 26.2 20.4 11.7 10.6 6.6 5.6 8.1 72.7

Australia 99 61.3 37.3 53.2 40.1 27.1 13 .7 16.7 15.4 10.3 11.4 6.7 5 .2 72.0

New Zealand or other Oceania 39 58.1 47.1 50.3 44.9 47.0 23.9 4 .9 16.7 4 .9 15.3 3.4 3 .6 85.9

I went with expectation and found those expectations met 3761 61.6 47.4 42.2 43.3 34.5 25.0 19.3 16.0 11.7 10.8 6.5 6.1 72.0

I went without expectations but found it was good upon going 718 40 .4 30 .0 38.7 26 .6 26 .8 15 .8 12 .1 10.9 7.6 6.8 5.7 14.5 64.7

I went without expectations and found that it wasn't good 111 10 .4 4 .2 15 .8 6 .4 15 .3 5 .8 3 .0 4 .2 2 .4 2 .2 2.4 58.2 32 .1

I went with expectations but ended up disappointed 346 12 .8 11 .1 25 .3 12 .4 20 .1 9 .0 8 .2 9 .1 5.8 4 .3 1.9 38.6 48 .4



† "Intention to revisit/total" refers to the total for "I'd like to stay longer in that country/area," "I'd like to try more luxurious travel in that country/area," "I'd like to try going to that country/area

in a different season/period," "I'd like to go to a different area in that country/area," and "I'd like to try traveling more deeply in the same area"

† Those who visited multiple countries/areas on the last trip in 2013 were asked for their opinions and actions after travel only in reference to the first country/area visited

Sex & age

Sex

By last travel

destination, first

destination

Degree of over

satisfaction by last

travel destination,

first destination

0

20

40

60

2014 survey total

2013 survey total

（％）

79

Part 3

Future Overseas Travel

80

1. Countries / Areas Wish to Travel to Overseas in Future (1)

■Countries/Areas wish to travel to overseas in future

(Those who intend on traveling in the future: Excluding "don't know"/Up to ten multiple answers)

2014

survey

total

(†1)

2013

survey

total

(†2)

2012

survey

total

(†3)

(n=4739) (n=4914) (n=4863)

UK 28.0 26.0 28.1

France 33.0 32.1 34.1

Germany 27.3 25.9 27.5

Spain 31.7 30.1 28.6

Italy 34.9 36.7 37.1

Other nations in west Europe 20.2 16.4 17.8

Other places in Europe 28.1 24.5 24.4

Turkey 17.3 16.9 18.8

Other Middle East or Africa 28.1 26.3 28.0

USA east 26.3 25.6 26.5

USA west 21.1 22.2 23.6

USA south 9.2 8.1 8.3

Canada 20.4 19.5 20.7

Alaska 4.4 4.7 4.4

Central/South America or Caribbean 17.5 16.7 16.7

Hawaii (Oahu) 29.5 27.0 27.2

Hawaii (other than Oahu) 24.3 24.0 22.9

Guam 13.5 14.9 15.3

Saipan 6.5 7.9 7.0

South Pacific islands or other islands 26.3 26.8 28.1

Shanghai 2.8 3.1 6.4

Beijing 1.3 1.8 3.7

Other China (exc. Hong Kong / Macau) 1.8 3.3 5.7

Hong Kong 7.7 8.3 11.9

Macau 3.1 3.8 5.8

Taiwan 16.8 18.3 20.0

Korea 10.1 13.7 21.4

Singapore 12.1 13.9 12.7

Phuket 5.2 6.0 6.0

Thai beaches (other than Phuket) 3.9 4.5 4.1

Bangkok or other Thai cities 7.7 9.4 8.3

Bali 9.7 12.4 12.7

Indonesian beaches (other than Bali) 0.9 1.7 1.3

Indonesian cities 2.2 1.7 1.6

Malaysia 5.4 6.3 5.6

Philippines 5.4 8.0 6.5

Vietnam 9.7 11.8 11.8

Cambodia 5.4 5.5 5.1

Other places in Asia 9.9 8.5 9.5

Australia 27.1 31.6 34.6

New Zealand or other Oceania 21.9 21.8 22.6

Europe/total 72.8 72.4 74.3

Middle East or Africa/total 36.9 35.7 38.5

USA (exc. Hawaii and Alaska)/total 36.1 35.7 38.0

Canada or Alaska/total 22.7 21.8 22.9

Hawaii/total 40.2 38.3 38.0

Guam or Saipan/total 15.3 17.2 17.0

China (ex. Hong Kong / Macau)/total 4.6 6.3 12.1

Hong Kong or Macau/total 9.0 9.8 14.1

Southeast Asia/total 39.0 44.7 43.8

Oceania/total 37.5 40.3 43.3

Long distance/total 87.6 86.9 88.7

Medium distance/total 78.8 79.6 81.0

Short distance/total 41.2 46.8 53.8

（†1）In the 2014 survey, tabulations were done excluding "don't know" (151 samples) from the 4,890 samples of respondents indicating intention to travel in the future .



Oceania

Guam or

Saipan

China (excluding

Hong Kong and

Macau)

Hong Kong or

Macau

Southeast Asia

Rate of intention

Europe

Hawaii

Middle East

or Africa

USA (excluding

Hawaii and

Alaska)

Canada or

Alaska

0 10 20 30 40

Rate of intention

2014 survey total

Rate of intention

2013 survey total

Rate of intention

2012 survey total

（％）

81

1. Countries / Areas Wish to Travel to Overseas in Future (2)

■Countries / Areas wish to travel to overseas in future: by demographic

(Those who intend on traveling in the future: Excluding "don't know"/Up to ten multiple answers)

（％）

Sample


Other

nations in

west

Europe

Other

places in

Europe

Middle

East

or Africa

Turkey

Other

Middle

East or

Africa

USA

(excluding

Hawaii and

Alaska)


south

Canada or

AlaskaCanada Alaska

2014 survey total 4739 72.8 28.0 33.0 27.3 31.7 34.9 20.2 28.1 36.9 17.3 28.1 36.1 26.3 21.1 9.2 22.7 20.4 4.4

2013 survey total 4914 72.4 26.0 32.1 25.9 30.1 36.7 16.4 24.5 35.7 16.9 26.3 35.7 25.6 22.2 8.1 21.8 19.5 4.7

2012 survey total 4863 74.3 28.1 34.1 27.5 28.6 37.1 17.8 24.4 38.5 18.8 28.0 38.0 26.5 23.6 8.3 22.9 20.7 4.4

Male 2406 68.0 25.3 29.1 26.1 27.4 31.7 18.8 26.0 33.8 15.0 26.0 36.9 26.3 22.7 11.0 21.1 18.7 5.0

Female 2333 77.9 30.7 37.1 28.5 36.2 38.2 21.7 30.2 40.2 19.8 30.4 35.2 26.3 19.4 7.3 24.4 22.1 3.7

Male 18-29 yrs 309 77.3 42.9 41.8 38.4 33.2 40.7 14 .8 20 .2 29 .0 13.0 22 .5 41.3 33.2 30.5 9.4 16 .9 15.5 3.2

Male 30-39 yrs 471 65 .5 29.5 26 .3 28.2 28.9 32.7 15 .0 22 .7 33.0 13.0 26.1 33.8 25.0 20.4 11.4 16 .1 13 .4 4.1

Male 40-49 yrs 578 59 .8 19 .9 27 .7 21 .8 26 .4 31.1 15.9 23.3 33.8 12.7 28.4 36.5 25.7 23.0 11.8 19.8 17.6 5.2

Male 50 yrs or older 1048 70.8 21 .2 27 .3 23.9 25 .6 28 .9 23.3 30.7 35.5 17.7 25.6 37.4 25.3 21.4 10.9 25.3 22.6 5.8

Female 18-29 yrs 581 80.2 35.6 42.9 33.3 37.3 41.7 20.0 24.0 38.4 21.4 27.5 41.5 32.6 23.5 8.1 22.1 19.8 3.0

Female 30-39 yrs 494 77.3 29.9 41.3 30.1 40.8 39.1 19.8 30.4 42.8 22.8 33.1 31.4 24.0 17.8 5.6 19.8 17.5 3.4

Female 40-49 yrs 412 74.2 26.3 35.1 24.8 34.8 38.6 21.0 28.2 39.2 15.1 33.2 36.6 24.0 20.9 10.5 21.5 18.4 4.4

Female 50 yrs or older 846 78.3 30.0 31.6 26.2 33.3 35.2 24.4 35.2 40.4 19.1 29.3 32.4 24.4 16.9 6.1 30.0 28.2 4.1

Kanto 2862 74.0 28.1 34.4 27.8 32.7 36.3 21.1 29.0 37.1 17.6 28.3 37.8 27.9 22.3 9.4 21.5 19.4 4.2

Kansai 1180 69.8 27.9 30.3 26.3 30.5 32.2 18.4 26.7 37.5 18.5 27.9 33.3 24.4 17.6 8.3 24.6 22.0 4.5

Tokai 697 73.2 27.6 31.7 26.9 29.9 33.8 19.7 26.7 35.2 14.3 27.8 33.9 23.1 22.0 9.6 24.3 21.6 4.7

Sample

Central/

South

America

or

Caribbean

HawaiiHawaii

(Oahu)

Hawaii

(other

than

Oahu)

Guam or

SaipanGuam Saipan

South

Pacific

islands or

other

islands

China

(excluding

Hong

Kong and

Macau)

Shanghai Beijing

Other

China

(exc. Hong

Kong /

Macau)

Hong

Kong or

Macau

Hong


2014 survey total 4739 17.5 40.2 29.5 24.3 15.3 13.5 6.5 26.3 4.6 2.8 1.3 1.8 9.0 7.7 3.1 16.8 10.1

2013 survey total 4914 16.7 38.3 27.0 24.0 17.2 14.9 7.9 26.8 6.3 3.1 1.8 3.3 9.8 8.3 3.8 18.3 13.7

2012 survey total 4863 16.7 38.0 27.2 22.9 17.0 15.3 7.0 28.1 12.1 6.4 3.7 5.7 14.1 11.9 5.8 20.0 21.4

Male 2406 17.0 36.0 27.4 21.1 16.1 14.5 7.6 23.7 5.7 3.5 1.8 2.3 9.5 8.0 4.1 17.3 8.2

Female 2333 18.0 44.5 31.7 27.6 14.4 12.6 5.4 29.1 3.5 2.1 0.8 1.4 8.6 7.5 2.1 16.2 12.1

Male 18-29 yrs 309 9 .4 36.9 28.1 22.5 23.2 21.6 8.6 20 .7 7.9 5.8 3.6 2.5 10.3 9.2 3.1 13.9 6.3

Male 30-39 yrs 471 17.7 37.0 30.2 19 .3 19.5 17.7 10.2 27.1 6.1 3.9 2.1 2.3 10.7 9.5 4.3 14.8 6.8

Male 40-49 yrs 578 19.9 39.0 33.6 20.6 18.8 17.1 9.6 26.2 5.7 3.4 1.7 2.5 14.2 12.3 6.4 18.2 8.4

Male 50 yrs or older 1048 17.3 33 .6 22 .6 21.7 11.0 9.5 4.9 21.6 4.8 2.7 1.2 2.0 6.1 4.6 3.1 19.0 9.2

Female 18-29 yrs 581 18.0 51.3 36.4 32.2 24.7 22.2 9.5 34.2 4.4 2.6 1.4 0.9 8.6 8.2 1.2 17.0 14.2

Female 30-39 yrs 494 19.8 48.7 36.2 29.7 16.9 15.0 6.8 35.4 2.4 1.8 0.5 0.8 7.2 6.4 1.8 16.7 12.4

Female 40-49 yrs 412 22.3 46.0 36.0 26.9 14.1 12.2 5.1 30.0 4.1 2.0 1.1 2.0 9.9 8.7 2.3 19.0 15.4

Female 50 yrs or older 846 14.8 36.5 23 .8 23.4 6 .1 4 .8 2.1 21.5 3.2 1.9 0.5 1.8 8.8 7.0 2.7 13.9 8.8

Kanto 2862 18.2 40.3 30.0 24.6 14.6 12.9 6.3 26.0 4.7 2.8 1.4 1.8 9.1 7.8 2.8 16.1 9.1

Kansai 1180 14.8 38.3 28.2 23.0 15.5 13.7 6.1 27.5 4.0 2.6 1.1 1.7 8.6 7.6 3.1 19.8 11.1

Tokai 697 19.2 42.7 29.8 24.9 17.7 16.1 8.0 25.8 5.2 3.0 1.6 2.1 9.9 7.9 4.2 14.6 12.6

Sample

Southeast


Thai

beaches

(other

than

Phuket)

Bangkok

or other

Thai cities

Bali

Indonesian

beaches

(other

than Bali)

Indonesian


Other

places in

Asia

Oceania Australia

New

Zealand or

other

Oceania

2014 survey total 4739 39.0 12.1 5.2 3.9 7.7 9.7 0.9 2.2 5.4 5.4 9.7 5.4 9.9 37.5 27.1 21.9

2013 survey total 4914 44.7 13.9 6.0 4.5 9.4 12.4 1.7 1.7 6.3 8.0 11.8 5.5 8.5 40.3 31.6 21.8

2012 survey total 4863 43.8 12.7 6.0 4.1 8.3 12.7 1.3 1.6 5.6 6.5 11.8 5.1 9.5 43.3 34.6 22.6

Male 2406 38.4 11.5 5.6 4.7 10.0 8.4 0.9 2.1 6.0 6.0 10.0 5.4 11.0 38.7 28.2 22.3

Female 2333 39.7 12.8 4.7 3.1 5.4 10.9 0.8 2.4 4.7 4.7 9.4 5.5 8.7 36.2 25.9 21.5

Male 18-29 yrs 309 25 .9 10.1 4.1 2.0 4.3 6.1 0.9 1.1 3.8 4.1 3 .6 3.1 6.8 33.9 29.2 12 .4

Male 30-39 yrs 471 37.9 12.5 3.6 5.4 7.7 8.4 1.1 3.4 6.4 7.3 7.1 6.8 9.5 32 .1 26.4 15 .9

Male 40-49 yrs 578 36.1 10.8 7.3 5.7 11.8 8.3 1.4 1.9 5.2 5.9 8.8 5.1 11.5 35.5 25.5 20.3

Male 50 yrs or older 1048 43.5 11.9 6.1 4.6 11.7 9.2 0.7 1.9 6.8 6.1 13.9 5.6 12.6 44.8 30.2 29.2

Female 18-29 yrs 581 40.6 12.8 5.3 3.5 5.6 14.0 0.5 1.1 2.8 7.5 6.5 4.6 5.4 30 .6 23.5 14 .5

Female 30-39 yrs 494 39.2 11.9 6.4 4.7 6.8 10.1 1.0 1.4 5.1 4.7 6.9 4.8 10.1 35.2 26.2 20.6

Female 40-49 yrs 412 42.7 15.3 6.1 4.1 6.1 12.0 1.1 2.0 5.3 4.9 10.0 4.3 6.6 34.8 25.6 20.7

Female 50 yrs or older 846 37.8 12.1 2.7 1.4 4.1 8.8 0.8 4.0 5.6 2.6 12.4 7.2 11.2 41.3 27.6 27.1

Kanto 2862 37.7 11.4 5.0 4.0 7.8 9.1 1.0 2.2 5.1 5.3 9.1 5.0 10.6 35.9 26.0 20.6

Kansai 1180 42.7 13.7 5.7 4.0 6.7 11.0 1.0 2.5 6.3 6.4 11.8 7.2 9.2 41.8 29.8 25.1

Tokai 697 38.3 12.5 5.0 3.5 9.1 9.5 0.4 1.8 4.9 3.8 8.5 4.2 7.8 36.8 27.0 21.7



（†1）In the 2014 survey, tabulations were done excluding "don't know" (151 samples) from the 4,890 samples of respondents indicating intention to travel in the future.



Oceania

Area of

residence

Sex & age

Sex

Southeast Asia

Sex

Area of

residence

Area of

residence

Sex

Sex & age

Sex & age

Canada or Alaska

Guam or Saipan


Hong Kong or Macau



82

2. Countries / Areas Wish to Travel to Overseas in 2014

■Countries/Areas wish to go to (went to) in 2014 / Countries/Areas wish to go to in future

・Countries/Areas wish to go to (went to) in 2014 (Total/Multiple answers)

・Countries/Areas wish to go to in future (Total/Up to ten multiple answers)

Countries

Areas wish

to go to

(went to) in

2014

Countries/Ar

eas wish to

go to in

future

(n=4936) (n=4936)

UK 6.4 26.8France 8.0 31.7Germany 5.5 26.2Spain 7.4 30.5Italy 7.8 33.5Other nations in west Europe 7.1 19.4Greece 1.7 12.2Countries of eastern Europe 3.4 12.7Countries of northern Europe 2.9 12.3Turkey 3.6 16.6Morocco 1.9 7.5Egypt 1.1 11.5Dubai 1.6 9.6Kenya 0.4 3.1Other Middle East or Africa 2.1 5.7USA east 5.8 25.3USA west 6.1 20.3USA south 2.2 8.8Canada 3.5 19.6Alaska 0.6 4.2Mexico 1.6 7.4Jamaica 0.4 1.9Caribbean islands 1.2 6.8Other Central/South America 1.6 6.7Hawaii (Oahu) 14.1 28.4Hawaii (other than Oahu) 8.1 23.3Guam 7.3 13.0Saipan 3.3 6.3Palau 1.9 5.7Other Micronesia 0.8 1.6Fiji 1.0 4.5Tahiti 1.7 9.8New Caledonia 1.5 8.0Maldives 2.0 11.7Other Islands in South Pacific of Indian Ocean 0.9 3.8Shanghai 2.0 2.7Beijing 0.8 1.3Hong Kong 5.3 7.4Macau 2.2 3.0Other China 1.3 1.8Taiwan 11.9 16.1Korea 9.0 9.7Singapore 5.9 11.7Phuket 2.0 5.0Thai beaches (other than Phuket) 2.3 3.7Thailand (other than beach resorts) 5.3 7.4Bali 4.0 9.3Indonesian beaches (other than Bali) 0.7 0.9Indonesia (other than beach resorts) 1.1 2.1Malaysian beaches 2.0 2.4Malaysia (other than beach resorts) 2.7 3.1Cebu Island 2.0 3.9Philippine beaches (other than Cebu Island) 0.7 0.7Philippines (other than beach resorts) 1.0 1.0Vietnam cities (Ho Chi Minh, Hanoi) 4.1 7.2Vietnam beaches 1.2 1.7Vietnam (other than cities and beach resorts) 1.2 2.0India 3.1 5.2India 1.6 4.8Sri Lanka 1.5 4.1Other Asia 1.4 2.3Australia 6.6 26.0New Zealand 4.4 20.2Other Oceania 0.5 1.6

Long distance/total 40.5 84.1Medium distance/total 41.3 75.7Short distance/total 30.0 39.6Destination undecided 4.4 *No desire to travel overseas this year 17.7 *Don't know * 3.0I have no desire to travel overseas in the future * 0.9† "*"：No applicable data

Europe

Middle East

or Africa

Central/South

America or

Caribbean

Hawaii

USA (excluding

Hawaii and

Alaska)Canada or

Alaska

Oceania

Guam or

Saipan

South Pacific

islands or other

islands

China

Other places in

Asia

Southeast Asia

0 20 40 60 80 100

Countries/Areas wish to go to (went to) in 2014

Countries/Areas wish to go to in future（％）

Issue :JULY 2014

AB-ROAD Research Center, Travel Information Div. Recruit Lifestyle Co.,Ltd.

GranTokyoSOUTHTOWER,1-9-2 MarunouchiChiyoda-ku Tokyo, Japan

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