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Market Research Report : Local Search Market in India 2011
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For the complete report, get in touch with us at : [email protected] Local search market in India is a common platform for advertising used by business entities. It has an offline and an online category. Local search space provides a platform to the small and medium scale enterprises to advertise with regards to their products and services through local search engines and print directories such as yellow pages. The report begins with the market overview section which discusses the online segment of the local search market in India. It depicts the search marketing revenue. This is followed by the offline local search market section that discusses the market size of yellow pages in terms of volume. The report discusses the business models of players in the online and offline segments of the industry. The report has covered the factors affecting the growth of the offline and online segments of the market. An analysis of the factors driving growth in the offline market includes phone-based local search to dominate and offline local searches being conducted in regional languages. Factors affecting the online segment include proliferation of internet and increasing use of mobile internet. An analysis of the market has identified that profitability for small and local business owners is a common factor driving the growth of the online and offline segment. The factors hindering growth in the offline market include lower acceptance in present corporate culture, global drive towards paperless environment while those for the online category include search engines acting as default sites for local information search, lack of awareness and language barriers, building database around local content. The key trends analyzed in the market include increase in PE/VC investments, local web directories moving towards mobile platform, providing additional services to the users, players entering into joint venture agreements and mobile service providers entering the domain. The competition section provides an overview of the competitive landscape of the online and offline market. It includes a matrix depicting a comparison between some major online and offline players with respect to their services. The section provides the online traffic statistics of the players in the market. It also includes brief profiles of major players in the market.
Transcript of Market Research Report : Local Search Market in India 2011
Local Search Market – India
June 2011
2LOCAL SEARCH MARKET IN INDIA 2011.PPT
SAMPLE
Executive Summary
Drivers – Online: Proliferation of Internet, Increasing use of mobile internet
Drivers – Offline: Phone‐based local search to dominate, Offline local searches can be done in regional languages
Common Drivers: Profitable for small and local business owners
Challenges – Online: Search engines acting as default sites for local information search, lack of awareness and language barriers, building database around local content
Challenges – Offline: Lower acceptance in present corporate culture, global drive towards paperless environment
Market
Drivers & Challenges
Trends
Competition
Online local search involves the use of localized portals that allow users to search for geographically‐constrained results from a database of local listings
Offline local search market include players who provide information through directories or over the phone
Increase in PE/VC investments
Local web directories moving towards mobile platform
Providing additional services to the users
Players are entering into joint venture agreements
Mobile service providers are entering the domain
Includes Company DIncludes Company CIncludes Company BIncludes Company A
Mobile SearchWeb SearchPhone/Voice Search (Call Center based)
Print Directory
3LOCAL SEARCH MARKET IN INDIA 2011.PPT
•Market Overview‐ Online‐ Offline
•Business Model•Drivers & Challenges•Trends•Competition•Key Developments
4LOCAL SEARCH MARKET IN INDIA 2011.PPT
SAMPLE
Local search market is expected to grow rapidly as the service is becoming increasingly popular
Market ‐ Overview
India Search Market Overview
Source:
Y%
Z%
Total Web Searches in India
bUnique Searchers ‘000
cSearches Per Searcher
aSearches (mn)
Search Engine Marketing Revenue
0
10
20
30INR bn
+g%
20--e
e
20--
d
This provides ample scope for the online local
search enterprises
Type 2Type 1
•Online local search involves the use of localized portals that allow users to search for geographically‐constrained results from a database of local listings
•Major players have multi‐channel access including phone, web, mobile portals
• Local search engines provide information on a wide range of topics ranging from company addresses to food joints, hospitals, movie theatres etc.
• Advertising is the main source of revenue generation
5LOCAL SEARCH MARKET IN INDIA 2011.PPT
SAMPLE
Offline local search is becoming common among consumers
Market Overview
Source:
•Offline local search primarily includes print
directory and phone based searches
•In FY20‐‐, around x mn copies of yellow pages
were sold across India
•Chief source of revenue is advertisement fees paid
by the business entities
•Offline local search market include players who provide information through directories or over phone
•Local directories provide information about various topics ranging from industries to movies to restaurants
•Most of the offline local search players are present in the online categories as well
•Of late, phone based local searching is gaining tremendous popularity among the urban population
h%
i%
Others
Company Z
It dominates the local directories segment
Market Structure
6LOCAL SEARCH MARKET IN INDIA 2011.PPT
Offline Market Drivers
Online Market Drivers
Common Drivers
•Phone‐based local search to dominate •Proliferation of
Internet
• Increasing use of mobile internet
•Profitable for small and local business owners
Drivers – Summary
•Offline local searches can be done in regional languages
7LOCAL SEARCH MARKET IN INDIA 2011.PPT
Offline Market Challenges Online Market Challenges
• Lower acceptance in present corporate culture
•Global drive towards paperless environment
• Search engines acting as default sites for local information search
• Lack of awareness and language barriers
•Building database around local content
Challenges – Summary
8LOCAL SEARCH MARKET IN INDIA 2011.PPT
Trends – Summary
Increase in PE/VC investments
Players are entering into joint venture agreements
Providing additional services to the users
Local web directories moving towards mobile platform
Mobile service providers are entering the domain
Trends
9LOCAL SEARCH MARKET IN INDIA 2011.PPT
SAMPLE Major Players – Summary
Source:
Website 8
Website 7
Website 6
Website 5
Website 4
Website 3
Website 2
Website 1
Web Search
ci‐Product 5Company H
cg‐‐Company F
‐Product 4Company E
ch‐‐Company G
cfadProduct 3Company D
ceacProduct 1, Product 2Company C
Product 6
‐
‐
Print Directory
cj
cd
cc
Mobile Search
‐
‐
ab
Phone/Voice Search (Call Center based)
Company I
Company B
Company A
Brands
10LOCAL SEARCH MARKET IN INDIA 2011.PPT
Online Traffic Statistics
BCBAAA ABCompany G
AGAHAIAJCompany E
AOAPAQARCompany C
N.A.CYN.A.BYCompany N
N.A.BZN.A.BX Company M
BWBVBUBT Company L
BSBRBQBP Company K
BOBNBMBLCompany j
BKBJBIBHCompany I
BGBFBEBDCompany H
ACADAE AF Company F
AKALAM ANCompany D
ASATAUAVCompany B
AZ
Traffic Rank (Global)
Company A
Brands
AY
Traffic Rank (India)
AWAX
Estimated daily time on site (minutes) *
Estimated daily unique pageviews
per user*
Source:
Company C leads the
market in terms of traffic rank with Company B coming in second
Company B leads in terms
of the maximum time spent by users
The Traffic Rank is calculated using a combination of average daily visitors and
pageviews over the past 3 months
SAMPLE
11LOCAL SEARCH MARKET IN INDIA 2011.PPT
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The Local Search Market – India report is part of Research on India’s Entertainment & Media Industry series. For more detailed information or customized research requirements please contact:
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