Marketing Plan

Colleges in big cities are

surrounded by PG hostels due to

limited capacities in

college hostels

Massive investment in

education by the population

India – fastest growing

economy

Just a matter of click and

Reach the best app to know the pg’s and stores around

Sounds Cool!

Students – target customers

Approx No. per college - 700

100’s of colleges in cities like New

Delhi

8 PG’s per college

10 big cities initial target

Stores like Groceries,

bookstores, general stores

potential collaborators

Threats

1. New in market

2.Hence, extra push required

3. Tie ups require negotiations

Opportunities

1. No competitor

2.Enhanced Comfort for users

3. Innovative features

300,000 downloads

Conversion rate :- 70% (small market)

Expected revenue :- 1 million dollar

Yearly revenue :-3.5 million dollar

Brand Equity

Break- Even

First Quarter

First Year

Half Year

FirstQuarter

Strategy

1.Target Market

2.Value Proposition

Target Market

Customer needs

• Knowledge of PG’s

• Knowledge of stores

• Payment through app

• Parent’s concern met through attendance feature

• Quality of rooms of PG

• Food in PG

• All this at a single place

• Comfort and time saved

Collaborators

• PG owners ( require customers)

• Store owners ( require customers)

• Google Playstore

Competitors

•No real competitor as Such

•Apps like Room Rent provide similar service but not as informative and full of ads.

• India is one of the fastest growing economy in the world.

• There is a huge investment in education by the population.

• Indian industry also is filled with software programmers and are in touch with developments in app industry.

• Students have to look for PG’s for accommodation near their college and struggle their time finding relevant stores.

• The app shall provide user comfort in every possible way.

iNsta PG

‘Perfect substitute for home!’

Unique, informative,

providing ease, comfort and safety

Initial premium price – 1.99$. Not kept too high considering students of Indian market

To target price insensitive population who later will be opinion leaders

If there is a decline in premium purchases later, price shall be reduced to 0.99$. Psychologically this isn’t in range of 1$.

Aware yourself about different PG’s and stores

near your college, compare them

and get reviews.

Get knowledge of different stores

near you.

Make payments through app. Get pictures of rooms,

bathrooms and kitchen.

Get weekly food menu. Parents can

track their children using the

attendance feature monthly.

http://www.iiminternship.com/