Market live report

1

24 Q1 2014 update: Strong Revenue Growth and Continued Mobile Increases MARKETLIVE PERFORMANCE INDEXTM | MAY 2014

•  Executive Summary

•  Overall Performance Highlights

•  Key Performance Indicators

•  Sector Snapshots

•  Spotlight on Devices

•  Spotlight on Attribution

•  Key Takeaways

•  Data Tables

2

Table of Contents

MarketLive Performance Index Volume 24 | © 2014 MarketLive, Inc.

3

Executive Summary | Q1 2014

Fast on the heels of strong holiday performance and the conclusion of a successful year, MarketLive merchants started 2014 strong, posting an average Q1 year-on-year revenue increase of 18.7 percent. Traffic grew by almost 14 percent and AOV, at $114, was up almost 4.5%. All verticals turned in a solid performance, but with its 28.7 percent growth, the Brick and Mortar sector set a blazing pace. It should also be noted that this exceptional gain was a result of noteworthy improvements across multiple KPIs. The Apparel, Accessories & Footwear sector also did well, growing by over 18 percent, as did the Beauty & Health vertical, which increased just short of 15 percent.

The quarter wasn’t without its challenges. Average conversion rates dropped by almost three percent, and averaged 2.38 percent across the index. Cart and checkout abandonment continued to inch upward, and the average bounce rate was up by almost 7 percent. These challenges seem linked to the increase in cross channel shopping patterns and the need to provide exceptional experiences across multiple devices. In keeping with this trend, the dramatic growth in mobile shopping continued, mobile revenue was up 47 percent and now represents 6% of total online sales. Up 32 percent, tablet revenue increases remain significant, although the rate of growth has slowed somewhat.

Six Consecutive Quarters DOUBLE DIGIT REVENUE GROWTH


4

Overall Performance Highlights | Q1 2014

4:20 Time on Site

7.2 Pages/Visit

26% Home Page Bounce Rate

38% Bounce

Rate

Organic Direct PPC Social Email Other

% Traffic %

Revenue

22%

15%

63% 81%

13%

6%

Smartphone Tablet Desktop

% Traffic % Revenue

29% 18%

19%

10% 24%

24% 22% 19%

21% 20%

12%

Traffic/Revenue Mix Mobile Devices Engagement

2% 1%

-1.3% -5.1%

+12.7% +6.8%

Source: The MarketLive Performance Index: a subset of ML sites active from January 1, 2013 or prior

+3.9% Increase over 2013

Increase over 2013 +1.0% +4.4% Increase

over 2013 +3.2% Increase over 2013 -2.8% Decrease

from 2013

% Conversion

2.38% % Abandoned

Checkout

43.2% % Abandoned

Cart

72.5% Add-to-Cart

Rate

8.4%

Average Order Size

$114.55

TRAFFIC +13.9% increase in traffic over 2013 REVENUE +18.7% increase

in revenue over 2013


5

Key Performance Indicators | Revenue Q1 2014

I

ndex

+18.7%

+13.9%

App

arel

+18.2%

+20.9%

B

rand

+10.0%

+13.4%

% Change in Visits

H

ome

+7.0%

+1.5%

B

eaut

y

+14.9%

+12.2%

+28.7%

+18.0%

% Change In Revenue

+4.3%

+3.2%


B

rick

& M

orta

r

Cata

log

Brick & Mortar Ups the Ante With a 28.7% Lift in Revenue Revenue growth in the Brick & Mortar sector dramatically outpaced still solid performances from the Apparel, Footwear & Accessories and Beauty & Health categories. All sectors were in firm growth territory, and although Catalog revenue only grew a modest 4.3 percent, it was accomplished on a minimal increase in traffic.


% Conversion

Sector conversion rates ranged from 1.1% to 3.5%, reflecting YOY variances of -5.4% to +8.2%

Apparel

2.7%

-4.4%

Beauty

-0.8%

2.0%

Home

1.9%

+8.2%

Brand

2.1%

-5.4%

B&M

+7.4%

1.1%

Catalog

-0.4%

3.5%

index average 2.4% | -2.8

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Key Performance Indicators | % Conversion Q1 2014


Conversion Rates Falter for Some but Home and Brick & Mortar Excel

The Apparel, Accessories & Footwear and Brand Manufacturer sectors each experienced disappointing average decreases in Q1 2014 conversion rates. Beauty & Health and Catalog faired marginally better, with rates roughly flat to last year. However, the Housewares & Furniture and Brick & Mortar sectors each saw significant YOY gains of 8.2% and 7.4%, respectively.


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Key Performance Indicators | Bounce Rate Q1 2014

Bounce Rate

38% | +6.8% Q1 bounce rates ranged widely -- from 29% to 41%. The YOY change was also mixed, ranging from -6.7% improvement or decrease to +9.1% increase.

Home

37%

-6.7%

B&M

29%

-6.9%

Catalog

35%

+4.1%

Apparel

31%

+7.1%

Beauty

38%

+9.1%

Brand

41%

+2.7%


Brick & Mortar Sets the Bar Low Bounce Rate Gets Even Better The Brick & Mortar and Housewares & Furnishings sectors each produced solid YOY bounce rate improvements. In addition to reducing its average bounce rate by almost 7 percent, B&M also maintained the lowest average bounce rate in the Index. The highest increase in bounce rate (+9.1%) was turned in by Beauty & Health, whose 38% bounce rate was the second highest in the period. Although the Brand Manufacturer rate rose by less than 3% Year on Year, its Q1 rate of 41% was notably the highest in the Index.


8

Key Performance Indicators | Add-to-Cart Rate Q1 2014

i

ndex

+1.0%

app

arel

-2.5%

b

eaut

y

-2.6%

h

ome

+15%

b

rand

-5.0%

+5.9%

c

atalo

g

+1.8%

I

ndex

8.4%

A

ppar

el

11.9%

B

eaut

y

7.9%

H

ome

6.9%

B

rand

B

&M

7.3%

C

atalo

g

11.8%

Add-to-Cart Rate


6.8%

A Home Run in the Home Sector Add-to-Cart Rate Increases 15 Percent

Housewares and Furnishings retailers experienced an exceptional 15 percent average lift in the sector’s add-to-cart rate. Brick & Mortar merchants also saw a reasonable gain, while Brand Manufacturers and others struggled to keep pace. The Apparel, Accessories and Footwear vertical was still strong in spite of a YOY decline, in part due to better than average mobile and tablet rates.


Cart Abandonment

The average cart abandonment rate in Q1 2014 was 73% -- a 3.2% YOY increase

76% 77% 75% 72% 83% 72%

Apparel Beauty Home Brand B&M Catalog

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Key Performance Indicators | Cart Abandonment Q1 2014

+0.6% -0.3% +2.8% +1.9% -0.6% +1.3%


Cart Abandons Creep Upward Sectors Generally Flat or Slightly Higher on Abandon Rate Cart abandonment continues to challenge ecommerce merchants across sectors and sites. For the most part, abandoned cart rates are flat or rising. Growing mobile usage and cross-device shopping are just two of the more significant factors behind this frustrating metric. As merchants catch up with changing consumer behaviors, expect to see better mobile experiences and stronger omni-channel relationship management.


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Key Performance Indicators | Checkout Abandonment Q1 2014

Abandoned Checkout Rate

Abandoned checkout rates averaged 43% and increased 3.9% over Q1 2013


Bea

uty

44%

-0.1%

36%

Cat

alog

+0.7%

Bra

nd

38%

-2.8%

% Change YOY

App

arel

42%

+16.4%

B&M

50%

+14.9%

Hom

e

38%

-2.9%

Tough Times for a Few Apparel and Brick & Mortar Face Declines YOY checkout abandonment increased dramatically in the Apparel, Accessories, & Footwear and Brick & Mortar sectors. While there are many potential factors behind this turn, merchants in both categories, especially Apparel, turned in better than average mobile KPIs. However, even sites with good mobile KPIs usually have a ways to go before they stop pulling down overall performance. The downside, at least at present, is the cumulative impact on overall ecommerce results.


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Sector Snapshot | Apparel, Footwear & Accessories Q1 2014

Apparel: Abandonment

Checkout Abandonment Rate

+3.9%

43% Cart

Abandonment Rate

+3.2%

73%

Organic vs. Paid Search Traffic /Revenue Mix Organic

Direct PPC

Social Email Other

35% 11%

27% 9%

17%

32% 15%

25% 10%

18%

Organic Paid

Traffic Revenue 25%

75%

33%

67% 20.1% increase in traffic over 2013 vs. overall index of 13.9%

Apparel: % Change in Revenue-

+18.2% Increase in % Revenue

Apparel All Index

+18.2% +18.7%

Apparel: % Conversion

-4.4% Decrease in % Conversion

Apparel All Index

2.7% 2.4%

vs. 2013: 2.8% vs. 2013: 2.5%

Apparel: Add-to-Cart Rate

-2.5% Decrease in Add-to-Cart Rate

Apparel: Mobile Devices


Traffic Revenue

22% 15%

63% 81%

13% 6%

Apparel: Average Order Value

+2.9% Increase in AOV

All Index Apparel

$109.59 $114.55

vs. 2013 $106.51

vs. 2013 $109.78

+2.9%

+4.4%

4:20 Time

per Visit

-1%

Apparel: Engagement

26% Home Page Bounce Rate

+13%

7.2 Pages

per Visit

-5%

38% Site

Bounce Rate

+7%

All Index

2014 8.4% 2013 8.3%

% chg: +0.9%

Apparel

2014 11.9% 2013 12.2%

% chg: -2.5%

2% <1%

Traffic Revenue

Source: The MarketLive Performance Index: a subset of ML sites active from January 1, 2013 or prior MarketLive Performance Index Volume 24 | © 2014 MarketLive, Inc.

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Sector Snapshot | Beauty & Health Q1 2014

Beauty: Abandonment

-0.1%

44%

-0.3%

77%

Organic vs. Paid Search Traffic /Revenue Mix 31%

22%

17% 8%

21%

21% 29%

17% 11%

21% Traffic Revenue

41%

59% 56%

44%

12.2% increase in traffic over 2013 vs. overall index of 13.9%

Beauty: % Change in Revenue


Beauty All Index

+15.0% +18.7%

Beauty: % Conversion


Beauty All Index

2.0% 2.4%

vs. 2013: 2.0% vs. 2013: 2.5%

Beauty: Add-to-Cart Rate


Beauty: Mobile Devices

27% 16%

57% 78%

15%

8%

Beauty: Average Order Value


All Index Beauty

$81.50 $114.55 vs. 2013 $78.41

vs. 2013 $109.78

+4.0%

+4.4%

3:59

-7%

Beauty: Engagement

31%

+24%

6.2

-6%

38%

+9%

All Index

2014 8.4% 2013 8.3%

% chg: +0.9% Beauty

2014 7.9% 2013 8.2%

% chg: -2.6%

1% <1%


Organic Paid

Organic

Direct PPC

Social Email Other

Traffic Revenue


Traffic Revenue


Cart Abandonment Rate

Time per Visit

Home Page Bounce Rate

Pages per Visit

Site Bounce Rate


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Sector Snapshot | Housewares & Furniture Q1 2014

Home: Abandonment

-2.9%

38%

+2.8%

75%


25%

14% 14%

17%

31% 27%

20% 11% 11%

43%

57%

45%


Home: % Change in Revenue


Home

All Index

+7.0%

+18.7%

Home: % Conversion

+8.2% Increase in % Conversion

Home All Index

1.9% 2.4%

vs. 2013: 1.7% vs. 2013: 2.5%

Home: Add-to-Cart Rate

+15.0% Increase in Add-to-Cart Rate

Home: Mobile Devices

19% 19%

61% 81%

15% 4%

Home: Average Order Value


All Index Home

$264.80 $114.55

vs. 2013 $257.00

vs. 2013 $109.78

+3.0%

+4.4%

3:50

+12%

Home: Engagement

17%

-12%

6.1

+10%

37%

-7%

All Index

2014 8.4% 2013 8.3%

% chg: +0.9%

Home

2014 6.9% 2013 6.0%

% chg: +15.0%

1% <1%

Traffic Revenue

Organic Paid

Organic

Direct PPC

Social Email Other

Traffic Revenue


Traffic Revenue



Time per Visit


Pages per Visit

Site Bounce Rate


14

Sector Snapshot | Brand Manufacturers Q1 2014

Brand: Abandonment

-2.8%

38%

+1.9%

72%


16%

17% 9%

18%

29% 22%

18% 13%

17%

27%

73%

38%


Brand: % Change in Revenue


Brand

All Index

+10.0% +18.7%

Brand: % Conversion


Brand All Index

2.1% 2.4%

vs. 2013: 2.2% vs. 2013: 2.5%

Brand: Add-to-Cart Rate


Brand: Mobile Devices

23% 15%

61% 80%

14% 6%

Brand: Average Order Value


All Index Brand

$97.26 $114.55

vs. 2013 $93.89

vs. 2013 $109.78

+3.6%

+4.4%

3:40

-3%

Brand: Engagement

31%

+14%

5.4

-1%

41%

+3%

All Index

2014 8.4% 2013 8.3%

% chg: +0.9%

Brand

2014 7.3% 2013 7.7%

% chg: -5.0%

1% <1%


Traffic Revenue

Organic Paid

Traffic Revenue

Organic

Direct PPC

Social Email Other


Traffic Revenue



Time per Visit


Pages per Visit

Site Bounce Rate


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Sector Snapshot | Brick & Mortar Q1 2014

B&M: Abandonment

+14.1%

50%

-0.6%

83%


13%

22% 11% 14%

32% 14%

22%

9% 22%

24%

76%

31%


B&M: % Change in Revenue


B&M

All Index

+28.7%

B&M: % Conversion

+7.4% Increase in % Conversion

B&M All Index

1.1% 2.4%

vs. 2013: 1.0% vs. 2013: 2.5%

B&M: Add-to-Cart Rate


B&M: Mobile Devices

30% 16%

54% 78%

14%

9%

B&M: Average Order Value


All Index B&M

$194.16 $114.55

vs. 2013 $188.52

vs. 2013 $109.78

+3.0%

+4.4%

4:25

+6%

B&M: Engagement

13%

-32%

7.7

-0.4%

30%

-7%

All Index

2014 8.4% 2013 8.3%

% chg:+0.9%

B&M

2014 6.8% 2013 6.4%

% chg:-6.0%

1% <1%



Traffic Revenue



Time per Visit


Pages per Visit

Site Bounce Rate

Traffic Revenue

Organic Paid

Traffic Revenue

Organic

Direct PPC

Social Email Other

+18.7%


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Sector Snapshot | Catalog Q1 2014

Catalog: Abandonment

+0.7%

36%

+1.3%

72%

Organic vs. Paid Search Traffic /Revenue Mix

28% 18%

22%

11% 20%

25% 22%

24% 11%

17%

39%

61%

46%


Catalog: % Change in Revenue


Catalog

All Index

+4.3%

+18.7%

Catalog: % Conversion


Catalog All Index

3.5% 2.4%

vs. 2013: 3.5% vs. 2013: 2.5%

Catalog: Add-to-Cart Rate

+1.8% Increase in Add-to-Cart Rate

Catalog: Mobile Devices

19% 16%

65% 84%

12% 4%

Catalog: Average Order Value


All Index Catalog

$151.90 $114.55

vs. 2013 $148.09

vs. 2013 $109.78

+2.6%

+4.4%

5:08

-0.4%

Catalog: Engagement

22%

+11%

9.0

-0.5%

35%

+4%

All Index

2014 8.4% 2013 8.3%

% chg: +0.9%

Catalog

2014 11.8% 2013 11.6%

% chg: +1.8%

1% <1%



Traffic Revenue



Time per Visit


Pages per Visit

Site Bounce Rate

Traffic Revenue

Organic Paid

Traffic Revenue

Organic

Direct PPC

Social Email Other


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Spotlight on Devices | Performance Recap


First Quarter - 2014

Device Smartphones Tablets Desktops % Total Traffic 22.16% 15.25% 63%

Last Year % Traffic 15.64% 11.00% 73.36%

% Change: Traffic YOY 41.68% 38.63% -14.68%

% Total Revenue 6.17% 12.47% 0.81

Last Year % Revenue 4.20% 9.48% 86.33%

% Change: Revenue YOY 46.91% 31.56% -5.74%

Average Time on Site 0:02:51 0:04:34 0:05:07

Average Pages per Visit 4.7 6.5 7.2

Bounce Rate 49% 40% 29%

Add-To-Cart Rate 4.6% 11.9% 8.9%

Conversion Rate 0.63% 1.82% 2.70%

% Total Orders 7.1% 12.6% 80.2%

AOV $ 93.76 $ 111.47 $ 293.15 Revenue / Visit $ 0.50 $ 1.75 $ 2.98

Abandoned Cart Rate 83% 78% 68%

Abandoned Checkout Rate 65% 46% 37%

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Spotlight on Devices | Day of the Week Q1 2014

12%

15% 14% 15% 16% 15%

12%

3.00% 2.85% 2.73% 2.75% 2.73% 2.75% 2.77%

Sun Mon Tue Wed Thu Fri Sat

Desktop Traffic & Conversion by Day of Week

Desktop Traffic Desktop Conversion

13%

16% 14% 15% 16%

15%

11%


Desktop Revenue by Day of Week


19


15% 13% 12%

15% 16% 15%

13%


Smartphone Revenue by Day of Week

15% 14% 13%

15% 15% 14% 14%

0.65% 0.59% 0.59% 0.58% 0.61% 0.64% 0.59%


Smartphone Traffic & Conversion by Day of Week

Mobile Traffic Mobile Conversion


20


17% 14%

12% 14% 14% 14%

15%

1.94% 1.84% 1.81% 1.82% 1.72% 1.71% 1.82%


Tablet Traffic & Conversion by Day of Week

Tablet Traffic Tablet Conversion

17% 15%

12% 14% 14% 13%

15%


Tablet Revenue by Day of Week


21

Spotlight on Devices | Time of Day(1)�Q1 2014

(1)Tracking is based on US Pacific Standard/Daylight time regardless of where the data or interaction takes place

0.00%

1.00%

2.00%

3.00%

4.00%

5.00%

6.00%

7.00%

8.00%

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

Traffic by Hour by Device

Smartphones Tablet Desktops

0.00%

1.00%

2.00%

3.00%

4.00%

5.00%

6.00%

7.00%

8.00%

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

Revenue by Hour by Device

Smartphones Tablets Desktops

`

The “always in use” and growing consumer dependence on SMARTPHONES is reflected in the surprising consistency of traffic delivered from these devices


0.00%

0.50%

1.00%

1.50%

2.00%

2.50%

3.00%

3.50%

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

Conversion Rate by Hour by Device


`

22

Spotlight on Devices | Time of Day(1)

Q1 2014

(1)Tracking is based on US Pacific Standard/Daylight time regardless of where the data or interaction takes place

$-

$0.50

$1.00

$1.50

$2.00

$2.50

$3.00

$3.50

$4.00

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

Revenue/Visit by Hour by Device


Although tablets experience a late afternoon into evening spike in traffic and revenue, the conversion rate actually falls off much faster than the visits

DID YOU KNOW? The average person looks at their phone 150 times per day, or an average of once every six and half minutes every waking hour

--YESMAIL


Spotlight on Devices | Cart & Checkout Q1 2014

23

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

All Sites Apparel Beauty Home Brand B&M Catalog

Add to Cart Rate by Device and Sector


Apparel, Accessories & Footwear, and Catalog had the noteworthy add-to-cart rates across devices. For all sectors, tablet add-to-cart rates were on par or notably exceeded desktop add-to-cart rates


Spotlight on Devices | Cart & Checkout�Q1 2014

24

Getting into the cart is just the first step. A look by device within sector confirms that the highest abandonment occurs on smartphones. As mobile and tablet devices continue to proliferate, developing a strategy to support your customer through a mobile cart and checkout process will be critical to success

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

100%


Abandoned Cart Rate By Device and Sector


0%

10%

20%

30%

40%

50%

60%

70%

80%

90%


Abandoned Checkout Rate by Device and Sector



25

Spotlight on Devices | Smartphone Insights Q1 2014

Email traffic is

2X desktop

Q1 2014 % of smartphone traffic from email is twice that of desktop and 1.7x of tablet

Q1 2014 Email is the third highest traffic source for smartphones—but it’s bouncing at 61%. Desktop email bounces are 41%, tablets are 53%

Q1 2014 Smartphone paid search conversion has tripled in the last year and the email conversion rate has doubled… …while paid search and email tablet conversion has each fallen by almost a third.

DID YOU KNOW? Brands testing responsive email design experienced:

•  63 percent increase in click rates

•  18 percent increase in transaction rates

-EXPERIAN


Spotlight on Attribution | Last, First and Assists Q1 2014

26

Single Session Conversion

2 Session Conversion




6+ Session Conversion

45%

20%

11%

6%

4%

13%

% of Visitors by Number of Interactions with Any Tracked Digital Channel Prior to the “Last Click” and Order

Direct Organic PPC Email Referral

48% 23% 11% 5% 7%

Orders by channel using standard “Last Click” attribution by Google Analytics: Q1 2014 MLPI sites

DID YOU KNOW?

When a ratio of assists (within a channel) to last click attributed order, is larger than “1”, the channel is contributing to to acquisition. The higher the number, the more meaningful the channel is to orders


Spotlight on Attribution | Last, First and Assists�Q1 2014

27

Direct Organic PPC Email Referral Re-allocation of same orders by channel using “First Click” attribution by Google Analytics

39% 29% 13% 8% 7%

Direct

Organic PPC Email Referral

-8.6%

+1.6% +1.3% +2.2% +2.8%

Change in revenue allocation

DID YOU KNOW? Google Analytics includes several attribution methodology options as well as providing the ability to create custom models


28

Key Takeaways

1.

2.

Mobilize. What it takes to attract consumers to your site, overcome browse and buy inertia, deliver share worthy experiences, and stimulate robust purchasing isn’t for the faint of heart. Now, more than ever, shoppers are voting with their feet, or, actually, their fingers, and pushing all of us to think beyond the desktop. According to Experian Marketing Services, 50% of email opens occur on on smartphones and tablets. ComScore reports that as of September 2013, 44% of US retail time was spent on smartphones, 41% on desktops, and 15% on tablets. However, merchant attention to mobile and tablet experiences, opportunities and threats lags far behind consumer expectations. The Q1 2014 MarketLive Performance Index reported that smartphone visits converted at one-third of desktop rates, yet represented almost a quarter of total

visits. Tablet conversion fared much better, but still has a long way to go to catch up in volume and reach. Waiting is no longer an option. Use a practical, roll-up your sleeves approach to tackle urgent priorities, and crawl-walk-run your way to positive change. Or, embrace an all-out, no-holds barred strategic initiative. Either way, the time to start catching up with your customers is now. It’s Prime Time for Real-Time. Real-time marketing and communications that is. The Q1 2014 MarketLive Performance Index reinforces what merchants already know. Our customers are actually finding more ways to connect with us – and disconnect from us -- than ever before. Visits are fragmented across different devices, occur from constantly challenging environments full of distractions, and riddled by a by a parade of interruptions beyond any marketer’s


29

Key Takeaways

3.

control. Of course this makes it harder than ever to capture true attention, finalize even a single order, or earn genuine loyalty. Enter real-time marketing. Is there a better way to demonstrate your understanding of who she is and what she wants, than with timely, relevant offers aligned with her wants, needs and schedule? From on-the-fly email content modifications to on-demand video advice, marketers have countless opportunities to make connections that matter and generate sales that satisfy. Don’t get left behind -- it’s time to develop your own strategy. It’s prime time for real-time. Take the attribution challenge. Online marketers are forever on the hunt for the new product, service, technology or program that will fuel rapid, cost-effective customer acquisition, and attract profitable, high LTV customers. It’s surprising then, to discover how many still haven’t

pulled out all the stops to better understand their customers and marketing initiatives using proven attribution analysis and modeling techniques. Shoppers routinely engage with multiple channels, ads, and touch points on their purchase journey. Some can have a profound impact on the decision to buy what, where and when they do. Traditional last click attribution fails to consider the impact of earlier stage interactions on intent, visits and conversions. This means missed opportunities, ineffective budgeting, poor planning, and under or over supported programs. Unfortunately, it’s not a one size fits all solution, and the topic can inspire impassionate debates about best and worst methods. However, take the time to learn a bit more, and execute some low/no risk analysis and testing, and you just might find that secret sauce after all.


Appendix | Data Tables

30

Appendix | All Index Data Tables

31

32

Appendix | Apparel, Footwear & Accessories Data Tables

33

Appendix | Beauty & Health Data Tables

34

Appendix | Houseware & Furniture Data Tables

35

Appendix | Brand Manufacturer Data Tables

36

Appendix | Brick & Mortar Data Tables

37

Appendix | Catalog Data Tables

38 MarketLive Performance Index Volume 24 | © 2014 MarketLive, Inc.

MarketLive regularly produces the MarketLive Performance Index to provide quantitative results analysis across our customer base.

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For more information, please contact us at : [email protected]

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