Marimekko research
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Fundada em 1951 em Helsinki, Finlandia.
Por Armi e Viljo Ratia
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Otimismo e igualdade Pós-Guerra.
Combinação do tradicional e do moderno.
Introdus o mais original e moderno vocabulario para o mundo fashion e de decoração.
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Jovens designer eram contratados para criação de estampas
não tradicionais com expressões informais, conteporaneas e acessiveis no modo de vida da
época em cores vivas.
Maiji Isola, designer textil e pintora de interiores textils feito por estampas geometricas com
cores vibrantes.
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Primeira Coleção exposta em Helsinki.
Estampas impressas a mão no algodão.
Porém o sucesso economico ainda estava a uma decada dali.
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Marimekko surgiu de uma Empresa de produção oilcloth Chamada Printex, qual foi adquirida por
Viljo Ratia em 1949.
Marimekko vem do Finlandês “Mary” que é menina e “mekko” que seria vestido.
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A primeira loja Marimekko abriu em 1953 também em Helsinki. No ano seguinte foi feito acordo com a União Sovietica.
Em 1958 os negocios foram exportados para a Exibição de vendas em Stockholm.
Foi introduzida aos EUA em 1960, quando Jacqueline Kennedy comprou oito vestidos da grife, e os usando durante a campanha de presidencia.
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Em meados de 1965 a empresa contratou mais de 400 empregados, e estava presente em varias formas de design, desde brinquedos a toalhas de mesa.
Nesse mesmo ano, Armi disse a Pan Am’s Clipper Magazine, que era contra o sucesso.
Em 1985, a companhia foi ventida para Amer-yhtymä.
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No começo dos anos 90, Marimekko estava em crise financeira. Estava prestes a pedir falencia quando foi comprada por Kirsti Paakkanen.
Que introduziu um novo método de negócio.
Em 2005, Marimekko quadriplicou seus negocios, tendo como maior acionista Paakkanen.
No final dos anos 90, Marimekko fazia presença na série Sex and the City.
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Marimekko tem 23 lojas somente na Finlandia, mas espalhadas pelo mundo como em Stockholm, Suécia, Frankfurt, Londres e etc.
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Por Giovana Parasmo e Marina Beldi!