Selected Business Article:  “The design firms pioneering space suit fashion”  

http://www.bbc.co.uk/news/business-23947790  

Mariana Martinez Professor Klinkowstein

 

u Russian man owns space suit company    

u Humble beginnings challenge success    

u Innovative design brings fame    

 

 

Mariana Martinez Professor Klinkowstein

 

Mr. Southern shows off suit to NASA  

Mariana Martinez Professor Klinkowstein

Personal  Ethnographic  Research  

•  Marke4ng  students  analyzed  products    •  Each  student  wrote  down  each  detail  of  product    •  Asked  them  how  their  observa4ons  helps  them  learn          

Mariana Martinez Professor Klinkowstein

   

   

Mariana Martinez Professor Klinkowstein

   •  Entrepreneurs  started  a  video  company  

 •  Men4oned  that  compe44on  is  biggest  challenge  

 •  Looked  for  ways  to  stand  out  

Part  B  

Mariana Martinez Professor Klinkowstein