Vodafone Chair Mobile Communications Systems, Prof. Dr.-Ing. G. Fettweis

Dr. Alejandro Zalnieriunas

Management of Technology Innovation (MTI)

Sommersemester 2011

Chapter 1: Introduction

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> Introduction

> Innovation Strategy, Open Innovation

> Innovation Process and Tools

– Ideation and Creativity

– Concept and Feasibility

– Implementation

– Life Cycle

> Innovation Measurement and Economics

> People and Innovation Culture

> Management of Knowledge and Skills

> Intellectual Property Rights (IPR)

> Selected Topics

Lecture Content

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Lecture Objective

> The objective of the lecture is to give students innovation knowledge

especially in the following areas

How Innovation happens within an organisation and behind its borders

Innovation strategy, process and culture

Innovation tools

Role of employees and management

Creativity methodology

Innovation measurement

Innovation economics

Brief study cases of innovative companies

TU Dresden Alejandro Zalnieriunas Slide 4

> Keith Goffin, Rick Mitchell. Innovation Management - Strategy and

implementation using the Pentathlon Framework, Palgrave Macmillan, 2010.

Also available in German language (FinanzBuch Verlag, 2009).

> Mark Dogson, Davig Gann, Ammon Salter. The Management of Technological

Innovation, Oxford Univertsity Press, 2008.

> Paul Trott. Innovation Management and new Product Development, Prentice

Hall, 2008.

> Klaus Kerth, Heiko Asum, Volker Stich, Die besten Strategietools in der Praxis,

Carl Hanser Verlag, 2009.

> Benno van Aerssen, Revolutionäres Innovationsmanagement, mi-

Wirtschaftsbuch Verlag, 2009.

Literature

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> Introduction

> Innovation Strategy, Open Innovation

> Innovation Process and Tools

> Ideation and Creativity

> Concept and Feasibility

> Implementation

> Life Cycle

> Innovation Measurement and Economics

> People and Innovation Culture

> Management of Knowledge and Skills

> Intellectual Property Rights (IPR)

> Selected Topics

Lecture Content

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Innovation Examples

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Innovation Fundamentals

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Top Innovative Companies 2010 (Businessweek, April 2010)

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Top Innovative Companies 2010 (Businessweek, April 2010)

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Top Brands 2009 (Businessweek)

1

52

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Technology, Invention and Innovation

> Technology is a replicable artefact with practical application and the knowledge related to its development and use

> An Invention is something new, inventive, commercially usable and sufficiently explained (see also IPR section)

> An Innovation is

a successfully commercialised new idea

An invention, a new idea or new application that delivers value

the successful commercial exploitation of an invention, a new idea or application

…

AN INNOVATION IS THE IMPLEMENTATION

OF SOMETHING NEW

WHICH DELIVERS BENEFIT

INVENTION Implementation Benefit INNOVATION

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Megatrends for Long Term Strategies

2010 1995

1 5 Environmental and climate protection

2 2 Accelerated globalisation

3 3 Scarcity of natural resources

4 7 Lack of qualified staff

5 1 Demographic change

6 6 Technological progress

7 8 Growing influence of capital matkets

8 9 Shift in political power blocks

9 11 Increasing urbanisation

10 4 Migration and ethnic conflicts

11 11 Polarisation of societies

12 12 Constant structural change

RankingMegatrends

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Innovation Environment

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Innovation Elements

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Innovation Process / Development Funnel l

Ideation Concept Feasibility Imple-

mentation

Products,

Services… Concepts

Feasibility projects Products,

Services…

Ideas

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Ideation Concept Feasibility Imple-

mentation

Gc GF GI

GL

Ideas

Concepts Feasibility projects Implementation

projects

Decision Gates

Innovation Process / Development Funnel IIa

Problem statements, development requests

Life

Cycle

STAGE GATE PROCESS

Products,

Services,

Processes,

Business Models,

… New ideas

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Ideation Concept Feasibility Imple-

mentation

Gc GF GI

GL

Ideas

Concepts Feasibility projects Implementation

projects

Decision Gates

Innovation Process / Development Funnel IIb

Problem statements, development requests

Life

Cycle

STAGE GATE PROCESS

Project portfolio management Life Cycle Management

…

Products,

Services,

Processes,

Business Models,

… New ideas

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Innovation Process – Creativity and Analytics

Ideation Concept Feasibility Imple-

mentation

Creativity, freedom, controlled chaos, high risk, low failure costs...

Analytics, discipline, structure, high failure costs...

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Innovation Process – Ideation

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Innovation Process – Concept

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Innovation Process – Feasibility

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Innovation Process – Implementation

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Innovation Process – Life Cycle