Management of Technological Innovation 3rd Edition Ch2 創新的來源
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Transcript of Management of Technological Innovation 3rd Edition Ch2 創新的來源
![Page 1: Management of Technological Innovation 3rd Edition Ch2 創新的來源](https://reader036.fdocument.pub/reader036/viewer/2022081717/55390cbe4a79593a698b493c/html5/thumbnails/1.jpg)
Department of Business Administration College of Management
Strategic Management of Technological Innovation
Melissa A. Schilling, New York University
創新的來源
Presented by Group 01
2011/11/1 1 Fall 2011 BAA Management of Technology
Chapter 02
B97701206 鄭博宇
B97701218 周子瀚
B97701235 林靖原
Course Lecturer: Prof. J. T. Chiang
Teaching Assistant: Hsuan-Yi Wu (Jen)
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Department of Business Administration College of Management
Strategic Management of Technological Innovation
Melissa A. Schilling, New York University
創新的來源
• 主要: 公司
Why??
資源、動機(差異化產品或服務)
2011/11/1 Fall 2011 BAA Management of Technology 2
Strategic Management of Technological Innovation
Melissa A. Schilling, New York University
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Department of Business Administration College of Management
Strategic Management of Technological Innovation
Melissa A. Schilling, New York University
創新者網路
公司
大專院校
正福研究室
私人非營利組織
個人
2011/11/1 Fall 2011 BAA Management of Technology 3
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Department of Business Administration College of Management
Strategic Management of Technological Innovation
Melissa A. Schilling, New York University
創造力
• 智能
• 知識
• 思考風格
• 人格特質
• 幹勁
• 支持創新構想的環境
個人
• 組織成員的個人創造力
• 組織結構
• 組織慣例
• 組織動機
• 構想蒐集->開發創造力
組織
2011/11/1 Fall 2011 BAA Management of Technology 4
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Department of Business Administration College of Management
Strategic Management of Technological Innovation
Melissa A. Schilling, New York University
創造力 → 創新:個人
• 尋求全面性的解決方法
• 通常不會積極地將其創造商業化
• 發明家+創業家?? → 貝爾、愛迪生、愛因斯坦…
發明者
• 滿足個人需求
• 改變現有產品特性
• 提供製造者產品設計建議
• 自行開發新產品(潛在競爭者)
使用者創新
2011/11/1 Fall 2011 BAA Management of Technology 5
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Department of Business Administration College of Management
Strategic Management of Technological Innovation
Melissa A. Schilling, New York University
創造力 → 創新:公司研發 五代創新模式的摘要
• 簡單的線性模式
• 科學推動→需求拉動 第一代至第二代
• 連結模式
• 不同要素間的互動與回饋網路 第三代
• 平行模式
• 整合公司內部與上下游
• 強調連結與同盟
第四代
• 系統整合與建立大規模的網路關係
• 彈性與客製化回應
• 持續創新
第五代
2011/11/1 Fall 2011 BAA Management of Technology 6
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Department of Business Administration College of Management
Strategic Management of Technological Innovation
Melissa A. Schilling, New York University
公司與顧客、供應商、競爭者、互補廠商的連結
2011/11/1 Fall 2011 BAA Management of Technology 7
• 形式
結盟(alliance)
研究聯盟(research consortia)
授權協議(licensing arrangement)
契約研發(contract R&D)
合資( joint venture)
其他
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Department of Business Administration College of Management
Strategic Management of Technological Innovation
Melissa A. Schilling, New York University
公司與顧客、供應商、競爭者、互補廠商的連結
2011/11/1 Fall 2011 BAA Management of Technology 8
• 常見: 公司與顧客、供應商及當地大學合作
使用者是新產品構想最有價值的來源
• 公司與競爭者合作
• 公司與互補廠商合作
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Department of Business Administration College of Management
Strategic Management of Technological Innovation
Melissa A. Schilling, New York University
創新的內外部來源
• 外部資訊來源與內部研發的互補
外部合作網路+內部研發
內部研發可協助公司建立吸收能力(absorptive capacity)
吸收能力: 組織消化吸收與使用新知識的能力
2011/11/1 Fall 2011 BAA Management of Technology 9
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Department of Business Administration College of Management
Strategic Management of Technological Innovation
Melissa A. Schilling, New York University
創造力 → 創新: 其他來源
• 學校
Ex: 技術轉移辦公室(tech. transfer office)
• 政府贊助
科學園區、育成中心
• 私人非營利組織
2011/11/1 Fall 2011 BAA Management of Technology 10
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Department of Business Administration College of Management
Strategic Management of Technological Innovation
Melissa A. Schilling, New York University
合作網路的創新
• 技術群聚 定義: 一種公司的區域群聚,對於共有技術有連
結關係,且從事與顧客、供應商及互補廠商間的關係與合作
科技的進步使技術群聚的區域擴大
• 群聚經濟(agglomeration economy)
2011/11/1 Fall 2011 BAA Management of Technology 11
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Department of Business Administration College of Management
Strategic Management of Technological Innovation
Melissa A. Schilling, New York University
地理群聚
• 優點 群聚經濟的效應
知識與資訊的分享
基礎建設等的改善
• 缺點 議價能力下降
提高競爭者獲得公司財產權知識的可能性
2011/11/1 Fall 2011 BAA Management of Technology 12
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Department of Business Administration College of Management
Strategic Management of Technological Innovation
Melissa A. Schilling, New York University
地方化群聚效應
• 原因 科技知識多為人掌握,而人不太願意移動。
• 影響因素 科技的本質
產業特性
科技的文化脈絡
2011/11/1 Fall 2011 BAA Management of Technology 13
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Department of Business Administration College of Management
Strategic Management of Technological Innovation
Melissa A. Schilling, New York University
技術外溢
• 起因於跨組織與跨區域的知識擴散的研發所帶來之正面利益
• 影響因素
保護機制的強度(如專利)
知識的本質(內隱知識可能不容易跨公司流動)
勞工移動
2011/11/1 Fall 2011 BAA Management of Technology 14
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Department of Business Administration College of Management
Strategic Management of Technological Innovation
Melissa A. Schilling, New York University
Q & A
1. 依書中所述,作為創新來源的創造力分為 個人和組織兩個部分,請大家討論這兩種來源分別有何優缺點。
2011/11/1 Fall 2011 BAA Management of Technology 15