Making the most of your online activity
-
Upload
jeremy-crees -
Category
Marketing
-
view
165 -
download
2
Transcript of Making the most of your online activity
![Page 1: Making the most of your online activity](https://reader031.fdocument.pub/reader031/viewer/2022030317/5a66a6bf7f8b9a817e8b459b/html5/thumbnails/1.jpg)
Making the Most of Your Online Activity
Websites | Social Networks | E-marketing
![Page 2: Making the most of your online activity](https://reader031.fdocument.pub/reader031/viewer/2022030317/5a66a6bf7f8b9a817e8b459b/html5/thumbnails/2.jpg)
What Is Online Marketing
• According to Wikipedia, online marketing is also know as;
• Web Marketing
• Web Advertising or,
• E-marketing
It is generally thought of as being the promotion of a product or service via the internet but also includes email marketing.
![Page 3: Making the most of your online activity](https://reader031.fdocument.pub/reader031/viewer/2022030317/5a66a6bf7f8b9a817e8b459b/html5/thumbnails/3.jpg)
Facts About Online Activity
• 50% of the population own mobile phones with internet capability.
![Page 4: Making the most of your online activity](https://reader031.fdocument.pub/reader031/viewer/2022030317/5a66a6bf7f8b9a817e8b459b/html5/thumbnails/4.jpg)
Facts About Online Activity
• 50% of the population own mobile phones with internet capability.
• The most popular use of the mobile phone is ‘searching’
![Page 5: Making the most of your online activity](https://reader031.fdocument.pub/reader031/viewer/2022030317/5a66a6bf7f8b9a817e8b459b/html5/thumbnails/5.jpg)
Facts About Online Activity
• 50% of the population own mobile phones with internet capability.
• The most popular use of the mobile phone is ‘searching’
• The most popular social networks are...
![Page 6: Making the most of your online activity](https://reader031.fdocument.pub/reader031/viewer/2022030317/5a66a6bf7f8b9a817e8b459b/html5/thumbnails/6.jpg)
Facts About Online Activity
• 50% of the population own mobile phones with internet capability.
• The most popular use of the mobile phone is ‘searching’
• The most popular social networks are Facebook, Twitter and LinkedIn
• There were 961 million videos viewed online in 2011
![Page 7: Making the most of your online activity](https://reader031.fdocument.pub/reader031/viewer/2022030317/5a66a6bf7f8b9a817e8b459b/html5/thumbnails/7.jpg)
Facts About Online Activity
• 50% of the population own mobile phones with internet capability.
• The most popular use of the mobile phone is ‘searching’
• The most popular social networks are Facebook, Twitter and LinkedIn
• There were 961 million videos viewed online in 2011
• You Tube holds a 52.5% share of the online video market.
![Page 8: Making the most of your online activity](https://reader031.fdocument.pub/reader031/viewer/2022030317/5a66a6bf7f8b9a817e8b459b/html5/thumbnails/8.jpg)
Facts About Online Activity
• 50% of the population own mobile phones with internet capability.
• The most popular use of the mobile phone is ‘searching’
• The most popular social networks are Facebook, Twitter and LinkedIn
• There were 961 million videos viewed online in 2011
• You Tube holds a 52.5% share of the online video market.
• YouTube is owned by Google
![Page 9: Making the most of your online activity](https://reader031.fdocument.pub/reader031/viewer/2022030317/5a66a6bf7f8b9a817e8b459b/html5/thumbnails/9.jpg)
Facts About Online Activity
• 50% of the population own mobile phones with internet capability.
• The most popular use of the mobile phone is ‘searching’
• The most popular social networks are Facebook, Twitter and LinkedIn
• There were 961 million videos viewed online in 2011
• You Tube holds a 52.5% share of the online video market.
• YouTube is owned by Google.
• More men watch videos online than women.
![Page 10: Making the most of your online activity](https://reader031.fdocument.pub/reader031/viewer/2022030317/5a66a6bf7f8b9a817e8b459b/html5/thumbnails/10.jpg)
Facts About Online Activity
• 50% of the population own mobile phones with internet capability.
• The most popular use of the mobile phone is ‘searching’
• The most popular social networks are Facebook, Twitter and LinkedIn
• There were 961 million videos viewed online in 2011
• You Tube holds a 52.5% share of the online video market.
• YouTube is owned by Google
• More men watch videos online than women.
• Facebook had 10,035,715 users in Australia in 2011.
![Page 11: Making the most of your online activity](https://reader031.fdocument.pub/reader031/viewer/2022030317/5a66a6bf7f8b9a817e8b459b/html5/thumbnails/11.jpg)
Facts About Online Activity
• 50% of the population own mobile phones with internet capability.
• The most popular use of the mobile phone is ‘searching’
• The most popular social networks are Facebook, Twitter and LinkedIn
• There were 961 million videos viewed online in 2011
• You Tube holds a 52.5% share of the online video market.
• YouTube is owned by Google
• More men watch videos online than women.
• Facebook had 10,035,715 users in Australia in 2011.
• MYOB states that only 18% of businesses use Facebook to promotetheir business.
![Page 12: Making the most of your online activity](https://reader031.fdocument.pub/reader031/viewer/2022030317/5a66a6bf7f8b9a817e8b459b/html5/thumbnails/12.jpg)
Facts About Online Activity
• 50% of the population own mobile phones with internet capability.
• The most popular use of the mobile phone is ‘searching’
• The most popular social networks are Facebook, Twitter and MySpace.
• There were 961 million videos viewed online in 2011
• You Tube holds a 52.5% share of the online video market.
• YouTube is owned by Google
• More men watch videos online than women.
• Facebook had 10,035,715 users in Australia in 2011.
• MYOB states that only 18% of businesses use Facebook to promote their business.
• Popular brands that promote their business through Facebook include: Coca-Cola, Toyota, KFC and MacDonalds.
![Page 13: Making the most of your online activity](https://reader031.fdocument.pub/reader031/viewer/2022030317/5a66a6bf7f8b9a817e8b459b/html5/thumbnails/13.jpg)
Types of Online Marketing
• Web Marketing or websites.
![Page 14: Making the most of your online activity](https://reader031.fdocument.pub/reader031/viewer/2022030317/5a66a6bf7f8b9a817e8b459b/html5/thumbnails/14.jpg)
Types of Online Marketing?
• Web Marketing or websites.
• Web Advertising
![Page 15: Making the most of your online activity](https://reader031.fdocument.pub/reader031/viewer/2022030317/5a66a6bf7f8b9a817e8b459b/html5/thumbnails/15.jpg)
Types of Online Marketing?
• Web Marketing or websites
• Web Advertising
• E-marketing or E-newsletters
![Page 16: Making the most of your online activity](https://reader031.fdocument.pub/reader031/viewer/2022030317/5a66a6bf7f8b9a817e8b459b/html5/thumbnails/16.jpg)
Types of Online Marketing?
• Web Marketing or websites
• Web Advertising
• E-marketing or E-newsletters
• Social Media Marketing
![Page 17: Making the most of your online activity](https://reader031.fdocument.pub/reader031/viewer/2022030317/5a66a6bf7f8b9a817e8b459b/html5/thumbnails/17.jpg)
Why do I need a website?
The benefits of a website
•Cost effective
![Page 18: Making the most of your online activity](https://reader031.fdocument.pub/reader031/viewer/2022030317/5a66a6bf7f8b9a817e8b459b/html5/thumbnails/18.jpg)
Why do I need a website?
The benefits of a website
•Cost effective
•Adaptable
![Page 19: Making the most of your online activity](https://reader031.fdocument.pub/reader031/viewer/2022030317/5a66a6bf7f8b9a817e8b459b/html5/thumbnails/19.jpg)
Why do I need a website?
The benefits of a website
•Cost effective
•Adaptable
•Low cost ownership
![Page 20: Making the most of your online activity](https://reader031.fdocument.pub/reader031/viewer/2022030317/5a66a6bf7f8b9a817e8b459b/html5/thumbnails/20.jpg)
Why do I need a website?
The benefits of a website
•Cost effective
•Adaptable
•Low cost ownership
•Informative
![Page 21: Making the most of your online activity](https://reader031.fdocument.pub/reader031/viewer/2022030317/5a66a6bf7f8b9a817e8b459b/html5/thumbnails/21.jpg)
Different websites for different needs
The Static website
Benefits
•Low cost to produce
•Tailored design to client
Drawback
As the name suggests they tend to remain static.
![Page 22: Making the most of your online activity](https://reader031.fdocument.pub/reader031/viewer/2022030317/5a66a6bf7f8b9a817e8b459b/html5/thumbnails/22.jpg)
Different websites for different needs
The Dynamic website
Benefits
•Economically editable
•Easily adaptable to market or business changes
![Page 23: Making the most of your online activity](https://reader031.fdocument.pub/reader031/viewer/2022030317/5a66a6bf7f8b9a817e8b459b/html5/thumbnails/23.jpg)
Different websites for different needs
The e-commerce website
Benefits
•Low cost to market
•Easily updated
•Low cost ownership
•Greater market audience
![Page 24: Making the most of your online activity](https://reader031.fdocument.pub/reader031/viewer/2022030317/5a66a6bf7f8b9a817e8b459b/html5/thumbnails/24.jpg)
Different websites for different needs
The responsive website
Benefits
•Adaptable to mobile phones and tablets.
•Retains a consistent design across all platforms
•Economic build for all applications.
![Page 25: Making the most of your online activity](https://reader031.fdocument.pub/reader031/viewer/2022030317/5a66a6bf7f8b9a817e8b459b/html5/thumbnails/25.jpg)
Different websites for different needs
Self editing platforms for websites include:
Drupal
Joomla
Wordpress
Other CMS software is available written in ASP, .net, C++. These require specialist knowledge and are written for bespoke websites.
![Page 26: Making the most of your online activity](https://reader031.fdocument.pub/reader031/viewer/2022030317/5a66a6bf7f8b9a817e8b459b/html5/thumbnails/26.jpg)
Search Engine Optimisation (SEO)
How can I improve my chances of being found in the search engines?
•Content - content is the single key factor that helps the search engine rank of a website.
![Page 27: Making the most of your online activity](https://reader031.fdocument.pub/reader031/viewer/2022030317/5a66a6bf7f8b9a817e8b459b/html5/thumbnails/27.jpg)
Search Engine Optimisation (SEO)
How can I improve my chances of being found in the search engines?
•Content - content is the single key factor that helps the search engine rank of a website.
•The code and content behind the websites visible content.
![Page 28: Making the most of your online activity](https://reader031.fdocument.pub/reader031/viewer/2022030317/5a66a6bf7f8b9a817e8b459b/html5/thumbnails/28.jpg)
Search Engine Optimisation (SEO)
How can I improve my chances of being found in the search engines?
•Content - content is the single key factor that helps the search engine rank of a website.
•The code and content behind the websites visible content.
•External links - External links drive traffic to your website
![Page 29: Making the most of your online activity](https://reader031.fdocument.pub/reader031/viewer/2022030317/5a66a6bf7f8b9a817e8b459b/html5/thumbnails/29.jpg)
Email Marketing
Use the email database you already have to generate more interest in your website.
Some free or trial based email marketing companies
•constactcontact.com
•mailchimp.com
•icontact.com
![Page 30: Making the most of your online activity](https://reader031.fdocument.pub/reader031/viewer/2022030317/5a66a6bf7f8b9a817e8b459b/html5/thumbnails/30.jpg)
Setting Up an Email Campaign with MailChimp
• Go to www.mailchimp.com
Click on the ‘Sign Up Free’
![Page 31: Making the most of your online activity](https://reader031.fdocument.pub/reader031/viewer/2022030317/5a66a6bf7f8b9a817e8b459b/html5/thumbnails/31.jpg)
Setting Up an Email Campaign with MailChimp
• Fill in the details, email address, username and password.
Click on ‘Create My Account’
![Page 32: Making the most of your online activity](https://reader031.fdocument.pub/reader031/viewer/2022030317/5a66a6bf7f8b9a817e8b459b/html5/thumbnails/32.jpg)
Setting Up an Email Campaign with MailChimp
• Go to your email
Click on ‘Activate Your Account’
This will open a new window in your browser.
![Page 33: Making the most of your online activity](https://reader031.fdocument.pub/reader031/viewer/2022030317/5a66a6bf7f8b9a817e8b459b/html5/thumbnails/33.jpg)
Setting Up an Email Campaign with MailChimp
• In the browser window, type in the two words and click on ‘Confirm Signup’
![Page 34: Making the most of your online activity](https://reader031.fdocument.pub/reader031/viewer/2022030317/5a66a6bf7f8b9a817e8b459b/html5/thumbnails/34.jpg)
Setting Up an Email Campaign with MailChimp
• Log in to your account with the username and password you used to set up the account.
• Fill out the form
• Click on the ‘Save’ button and you are ready to get started.
![Page 35: Making the most of your online activity](https://reader031.fdocument.pub/reader031/viewer/2022030317/5a66a6bf7f8b9a817e8b459b/html5/thumbnails/35.jpg)
Setting Up a Facebook Page for your business
• Go to www.facebook.com
Click on ‘Create a Page’ link under the ‘Sign Up’ button
![Page 36: Making the most of your online activity](https://reader031.fdocument.pub/reader031/viewer/2022030317/5a66a6bf7f8b9a817e8b459b/html5/thumbnails/36.jpg)
Setting Up a Facebook Page for your business
• Click on ‘Company, Organisation or Institution box’.
![Page 37: Making the most of your online activity](https://reader031.fdocument.pub/reader031/viewer/2022030317/5a66a6bf7f8b9a817e8b459b/html5/thumbnails/37.jpg)
Setting Up a Facebook Page for your business
• Click on ‘Choose a Category’ and then fill in your company details.
• Tick the box - I agree...
• Click on ‘Get Started’
![Page 38: Making the most of your online activity](https://reader031.fdocument.pub/reader031/viewer/2022030317/5a66a6bf7f8b9a817e8b459b/html5/thumbnails/38.jpg)
Setting Up a Facebook Page for your business
• Fill out the email, password, date of birth.
• Type in the captcha text.
• Tick the ‘Terms of Use’ box.
• Click on the ‘Sign Up Now’ box.
![Page 39: Making the most of your online activity](https://reader031.fdocument.pub/reader031/viewer/2022030317/5a66a6bf7f8b9a817e8b459b/html5/thumbnails/39.jpg)
Setting Up a Facebook Page for your business
• Check in your email for confirmation
• Click on the link to open a new browser window
![Page 40: Making the most of your online activity](https://reader031.fdocument.pub/reader031/viewer/2022030317/5a66a6bf7f8b9a817e8b459b/html5/thumbnails/40.jpg)
Setting Up a Facebook Page for your business
• Set up your Facebook page with a profile picture.
• Enter your details about your business.
• Enter the URL (web address) of your business.
• Click on ‘Will this Page represent a real organisation’ etc.
• Click on ‘Save Info’
![Page 41: Making the most of your online activity](https://reader031.fdocument.pub/reader031/viewer/2022030317/5a66a6bf7f8b9a817e8b459b/html5/thumbnails/41.jpg)
Trends and Inspiration
![Page 42: Making the most of your online activity](https://reader031.fdocument.pub/reader031/viewer/2022030317/5a66a6bf7f8b9a817e8b459b/html5/thumbnails/42.jpg)
Trends and Inspiration
This is Leah Busque and her dog called Kobe
![Page 43: Making the most of your online activity](https://reader031.fdocument.pub/reader031/viewer/2022030317/5a66a6bf7f8b9a817e8b459b/html5/thumbnails/43.jpg)
Trends and Inspiration
• TaskRabbit
• Online service that marries those with time and those without
• Matching those who have the skills to do the job
![Page 44: Making the most of your online activity](https://reader031.fdocument.pub/reader031/viewer/2022030317/5a66a6bf7f8b9a817e8b459b/html5/thumbnails/44.jpg)
Trends and Inspiration
• TaskRabbit currently has over 3800 TaskRabbits
• Most popular task is?
![Page 45: Making the most of your online activity](https://reader031.fdocument.pub/reader031/viewer/2022030317/5a66a6bf7f8b9a817e8b459b/html5/thumbnails/45.jpg)
Trends and Inspiration
• TaskRabbit currently has over 3800 TaskRabbits
• Most popular task is:
• Furniture assembly
![Page 46: Making the most of your online activity](https://reader031.fdocument.pub/reader031/viewer/2022030317/5a66a6bf7f8b9a817e8b459b/html5/thumbnails/46.jpg)
Trends and Inspiration
![Page 47: Making the most of your online activity](https://reader031.fdocument.pub/reader031/viewer/2022030317/5a66a6bf7f8b9a817e8b459b/html5/thumbnails/47.jpg)
Making the Most of Your Online ActivityWebsites | Social Networks | E-
marketing
STRATEGIC PUBLISHING