Magical Thinking and Consumer Coping 魔法思考與消費應對
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Transcript of Magical Thinking and Consumer Coping 魔法思考與消費應對
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Magical Thinking and Consumer Coping 00353039
MAGICMagiMagic
MagicMagic
magician
magic
magic
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1980
Frazer (1890/1935)
Marcel Mauss
Stiverss(1999)
(Thompson 1997)
(Thompson, Pollio, and Locander 1994)1
90150
8-10
2
(Illouz 2007)
Google,Blogger
2005121
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--
90%
garage store(Nicole)
Nicole
Nicole
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Celia
Celia12
(Hello I am Fat, October 6, 2005)
(Thompson and Hirschman 1995)
(Nicole)(Courtney in The Weight-Loss Diaries [Rubin 2004, 156])
(Hello I am Fat, July 12, 2005)
NicoleDexatrimSlim Fast Nicole
7525NicoleClick
NicoleClick
Courtney Rubin
Courtney
Courtney
(Rubin 2004, 94)
Courtney
(Weight Watchers points)(Hello I am Fat, November 12, 2004)
Nicole"click"CourtneyHello I am Fat
(Nemeroff and Rozin 2000)
"click"
()
(Stivers 1999)
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(Arnould and Price 1993; Muniz and Schau 2005)