Magical Thinking and Consumer Coping 魔法思考與消費應對

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Magical Thinking and Consumer Coping 魔法思考與消費應對. 指導教授:胡凱傑 博 士 學生: 00353039 蕭蔓微. 魔法思考 往往被視為一種認知扭曲,藉由消費者在不理性之下喚起的神秘、超自然力量,以應 對 緊張的情況。 本 文 採用奠基於文化理論的觀點,探討將 魔法思考 視為當代消費社會一個不可或缺的元素, 這元素是一種意義協商上的一種文化實踐,當這樣的經驗被破壞時,可以恢復相互聯繫的經驗 。 - PowerPoint PPT Presentation

Transcript of Magical Thinking and Consumer Coping 魔法思考與消費應對

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