Magic Bus Media Report July 2013
17
July 2013 Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. Data published in Business Track is based on 20:20 MSL Intelligence and market analysis. BUSINESS TRACK July 2013 Magic Bus
description
Media dossier for the month of July 2013
Transcript of Magic Bus Media Report July 2013
July 2013
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. ���Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
BUSINESS TRACK July 2013
Magic Bus
July 2013
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. ���Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
BUSINESS TRACK
This Media Tracking Report is a confidential document
designed for Magic Bus
for the month of July 2013
July 2013
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. ���Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
BUSINESS TRACK
CONTENTS
Section I
Ø Number of Impressions: Publication wise – July 2013
20:20 MSL 14th Floor, Urmi Estate, Ganpat Rao Kadam Marg, Lower Parel (West), Mumbai http://www.2020msl.com
July 2013
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. ���Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
BUSINESS TRACK
INDEX
Publications Scanned Newspapers (National/Local) Magazines and Weekly /Trades/ Business
The Economic Times The Financial Express Business Standard The Hindu Business Line Hindustan Times The Times of India The Indian Express The Hindu The New Indian Express DNA Mint The Telegraph The Asian Age The Pioneer The Tribune The Statesman Deccan Herald Deccan Chronicle
Hindustan Free Press Journal Today Sakal Mid-Day
Business Today Business India Business World Outlook Money Outlook India Today The Week CXO Today CRN CompareRajamation Week Dataquest Digit Channel Connect Indian Channel World DQ Week DQ Channel www.cxotoday.com www.indiainfoline.com www.crn.in www.ciol.com www.biztech2.com
VISIBILITY INDEX The Visibility Index mentioned on the clippings sheet indicates the value of the clipping.
The value of the clipping is calculated using the following formula:
Size of clipping x advertisement rate x 3 = Visibility
This is in tune with the international norms which considers the value of editorial space to ���
be three times the value of paid space.
• The value of the clipping increases by a factor of one if the client is mentioned in the headline. • The value of the clipping increases by a factor of two if it contains a picture related to the
particular client. • The value of the clipping increases by a factor of three if the clipping appears on the front page
of the publication.
Log.India Manufacturing Today Retailer Retail Biz Cargo Talks Smart Logistics Automotive Manufacturer Motor India Auto Monitor The Machinist Manufacturing Today Industry 2.0 The Retailer Retail Biz Magazine Images Retail Progressive Grocer Food & Beverage News Food & Night life
July 2013
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. ���Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
BUSINESS TRACK
SECTION I
July 2013
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. ���Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
BUSINESS TRACK
EXECUTIVE SUMMARY We have received 6 coverage clips for Magic Bus in the Indian media in July 2013. The highlight of the month were: 1. Parvati Pujari was featured in Mumbai Mirror 2. Parvati Pujari was featured in CNN
July 2013
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. ���Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
BUSINESS TRACK
Key Messages
KEY MESSAGES • Mathew Spacie talks about addressing the problem of rape and lack of role models in India • Parvati Pujari talks about her life,sports and the contribution of Magic Bus • Chris Bosh conducts youth camp with Magic Bus
July 2013
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. ���Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
BUSINESS TRACK
Publication wise
15
06
05101520253035404550556065
Print Online Electronic Total
NUMBER OF IMPRESSIONS - PUBLICATION WISE
July 2013
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. ���Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
BUSINESS TRACK
Coverage
July 2013
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. ���Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
BUSINESS TRACK
S.N Date Headline Publication Edition Cat
Key Msg
1 16/07/2013 Keeping chivalry alive in India: Men respond to rape crisis
CNN Online A Mathew Spacie talks about addressing the problem of rape and lack of role models in India
2 16/07/2013
Malala is not alone: Five inspirational young women standing up for their rights
CNN
Online A Parvati Pujari talks about how sports helped her change her life.
3 19/07/2013
What happened when basketball player Chris Bosh met Kunal Kapoor
NITI Central Online A
Chris Bosh conducts youth camp with Magic Bus
4 19/07/2013
Basketball Photos Yahoo Sports Online A
Chris Bosh conducts youth camp with Magic Bus
5 21/07/2013 Mumbai Diary: Life ia a metro
Mumbai Mirror Online A Jill Beckingham talks about working with Magic Bus
6 28/07/2013 Mall of Fame Mumbai Mirror Print A
Parvati Pujari talks about her life,sports and the contribution of Magic Bus
Coverage Index
July 2013
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. ���Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
BUSINESS TRACK
July 2013
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. ���Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
BUSINESS TRACK
July 2013
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. ���Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
BUSINESS TRACK
July 2013
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. ���Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
BUSINESS TRACK
July 2013
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. ���Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
BUSINESS TRACK
July 2013
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. ���Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
BUSINESS TRACK
July 2013
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. ���Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
BUSINESS TRACK
Thank You
