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Transcript of Madelen Ljunggren
MADELEN LJUNGGRENAU
TUMN
/ WI
NTER
201
5I N T H E N U D E
2
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LJUNG
GREN
C O N C E P T
I N T H E N U D E
C r o s s i n g s p o r t s w e a r w i t h h i g h f a s h i o n t w o w o r l d s b e c o m e o n e w i t h a l u x u r i o u s t o u c h . C o m f o r t a b l e a n d f u n c t i o n a l c l o t h i n g w i t h p o s s i b i l i t i e s o f l a y e r i n g b r i n g a n a t h l e t i c t o u c h i n t o t h e a r t i s t i c d e s i g n . D e t a i l s f r o m t h e s p o r t s w e a r w o r l d i s t r a n s f o r m e d i n t o
a n a r t y s t a t e m e n t .
I h a v e f o c u s e d o n t h e b o d y a n d b e e n i n s p i r e d b y s t r u -c t u r e s l i k e t h e h u m a n s k i n . M a c r o p e r s p e c t i v e o f l a y -e r i n g o f s k i n f o l d s t o t h e m i c r o o f t h e f i n g e r p r i n t a n d p o r e s . I h a v e a l s o t h o u g h t a b o u t t h e t a c t i l e f e e l i n g o f t h e s k i n a n d c o m b i n e d f a b r i c s a n d p r o d u c t s t h a t c o m b i n e s t h e s a m e f e e l i n g s u c h a s l a y e r e d f o a m a n d l a t e x . T h e f u n c t i o n o f t h e g a r m e n t i s a l s o i m p o r t a n t b e a c a u s e o f t h e s p o r t y l i f e s t y l e , s h e c a n t r a n s f o r m
t h e g a r m e n t .
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M O O D
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0 0 1B i t o f b l u e
1 1 - 4 6 0 1 T P X
0 0 4G r a y m i s t
1 5 - 4 7 0 6 T P X
0 0 8B r a d i e d m e l o n1 6 -1 3 4 0 T P X
0 0 6R o s e d u s t
1 4 -1 3 0 7 T P X
0 0 5Tw i l i g h t m a u v e
0 0 7N u d e 1 2 - 0 9 1 1 T P X
0 0 9M e t a l l i c c o p p e r
1 6 -1 3 2 5 T P X
0 0 2N e u t r a l g r e y1 7- 4 4 0 2 T P X
0 0 5 Tw i l i g h t M a u v e
1 8 -1 8 0 7 T P X
0 0 3B l u e d o w1 7-1 1 5 7
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M U S E
I V A N I A C A R P I O
I v a n i a C a r p i o i s a b l o g g e r a n d a j o u r n a l i s t s t u d e n t f r o m t h e N e t h e r l a n d s . U s i n g s p o r t i n f l u e n c e d g a r-m e n t s i n h e r d a i l y w e a r. C o m b i n i n g s p o r t s w e a r w i t h f a s h i o n i t e m s h e r l o o k b e c o m e s o r i g i n a l , c l e a n w i t h
f e w c o l o r s a n d d e t a i l s !
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I a m a i m i m g t o w o m a n w h o ´ s n o t a f r a i d t o s t i c k o u t . W h o h a s a s t r o n g p e r s o n a l i t y a n d a r e s t y l e
c o n c i o u s . S h e l i k e s t h e c o m b i n a t i o n o f w e a r a b l e b u t i n t e r e s t i n g d e s i g n a n d h i g h q u a l i t y .
S h e i s a c t i v e a n d s p o r t y , n o t a f r a i d o f u n f a m i l i a r d e t a i l s o r m a t e r i a l s . B e c a u s e o f t h e a c t i v e l i f e s t y l e i t ´ s i m p o r t a n t t o h a v e f u n c t i o n a l c l o t h e s , t h a t y o u
c a n t r a n s f o r m
TA R G E T G R O U P
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C O M P E T I T I O R
G e o r g i n a S a n t i a g o i s a f a s h i o n d e s i g n e r w h o g r a d u a t e i n 2 0 1 2 . S h e e x p e r i m e n t s w i t h n e w t e c h n i q u e s a n d i s n o t a f r a i d t o u s e m a t e r i a l t h a t s t i c k o u t . H e r w o r k i s b l u r r e d b e t w e e n f a s h i o n a n d a r t a n d s h e f i n d s i n s p i r a t i o n i n s t r a n g e p l a c e s . S h e o f t e n t u r n s s o m e t h i n g
w e i r d a n d u g l y i n t o a r t i s t i c d e s i g n .
G E O R G I N A S A N T I A G O
N a d i n e G o e p f e r t i s a B e r l i n b a s e d t e x t i l e d e s i n g e r. S h e u s e s f o a m a n d o t h e r t e c h n i c a l f a b r i c s i n h e r d e s i g n a n d p l a y s w i t h v o l u m e a n d s t r u c t u r e . H e r d e s i g n s b a l a n c e b e t w e e n
w e a r a b l e a n d a r t .
N A D I N E G O E P F E R T
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AUTUMN / WINTER 2015R O L E M O D E L
M A I S O N M A R T I N M A R G I E L A
T h e d e s i g n e r S t e l l a M c c a r t n e y s c o l l a b o r a -t i o n w i t h A d i d a s . I t ´ s f e m i n i n e , w e a r a b l e s p o r s t s w e a r. T h e c o m b i n a t i o n o f c o l o r s
a r e f l a w l e s s a n d t h e l o o k i s d e l i c a t e . T h e d e t a i l s a r e t h o u g h t t h r o u g h a n d f u n c t i o n a l .
T h e b r a n d h a s a p l a y f u l n e s s t o a p p r o a c h t h e i r d e s i g n . T h e y p l a y w i t h v o l u m e , s i l -
h o u t t e s a n d d e c o n s t r u c t i o n / r e c o n s t r u c t i o n . T h e y a r e u s i n g a l o t o f d i f f e r e n t f a b r i c s a n d
m a t e r i a l s i n t h e d e i g n t h a t m a k e s i t e v e n m o r e i n t e r e s t i n g .
S T E L L A M C C A R T N E Y A D I D A S
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T H E S T O R E & M A R K E T I N G
T h e c o l l e c t i o n w o u l d i d e a l l y b e f r o n t e d i n a s t u d i o , c o m b i n i n g w o r k s p a c e a n d s t o r e . I w i l l t r y t o w o r k w i t h a r t i s t s f r o m o t h e r a r e a s s u c h a s j e w e l -
l e r y d e s i g n e r s , g r a p h i c d e s i g n e r s , s h o e d e s i g n e r s a n d f i n e a r t i s t s , a l s o c a l l e d a H U B . To p r o m o t e t h e w o r k I w i l l c o l l a b o r a t e w i t h a r t a n d f a s h i o n p h o t o g r a p h e r s t o t a k e p i c t u r e s t h a t c o u l d g e t a t t e n t i o n i n m a g a z i n e s a n d b l o g s , p r i n t a n d o n l i n e . I w o u l d l i k e t o h a v e d i s t r i b u t i o n t h r o u g h c o n c e p t
s t o r e s . M y c o l l e c t i o n h a s a n e d i t o r i a l - f r i e n d l y l o o k t h a t w i l l f i t i n t o a c o n c e p t s t o r e , w h e r e t h e c o s t u m e r s a r e a w e a r o f t h e u n i q u e d e s i g n . F o r
e x a m p l e : C o l e t t e i n P a r i s , D o v e r s t r e e t m a r k e t i n L o n d o n .
U s e o f s o c i a l m e d i a w i t h i n s t a g r a m , a h o m e p a g e a n d f a c e b o o k w i l l a l l o w p e o p l e t o s t a y t u n e d o n w h a t I a m u p t o a n d a l s o f i n d c o n t a c t a n d m o r e
i n d e b t h i n f o r m a t i o n .
B a g w i t h l o g o : H a n g e r :
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AUTUMN / WINTER 2015M A R K E T I N G
L o g o : L o g o v a r i a t i o n :6 5 % G r e y P a n t o n e 8 7 6
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3 D W O R K
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AUTUMN / WINTER 20153 D W O R K
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S C E T C H E S
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AUTUMN / WINTER 2015S C E T C H E S
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D E TA I L S
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AUTUMN / WINTER 2015P R I N T
A L L O V E R P R I N T
A L L O V E R P R I N T
A L L O V E R P R I N T
A L L O V E R P R I N T
P L A C E M E N T P R I N T
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AUTUMN / WINTER 2015C R E AT I V E F A B R I C
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S T Y L I N G
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AUTUMN / WINTER 2015S T Y L I N G
A s p o r t y l o o k w i t h a h i g h p o n y t a i l . D e t a i l s i n c o p p e r a n d c o l o r i n h e r h a i r t h a t m a k e s i t l o o k m o r e a r t i s t i c . A s i m p l e m a k e u p w i t h f o c u s o n p a l e s k i n t o p o i n t o u t t h e f r a g i l e l o o k . I t ´ s a l l a b o u t a s p o r t y l o o k w i t h h i g h s o c k s . To m a k e i t m o r e h i g h f a s h i o n b l e n d i n z b a g s a n d s h o e s t h a t
i s m o r e w e a r a b l e
S T Y L I N G
2 6
H E R E R T I T T E L E N
Te m o d i s u n d a e s t , o p t a s d i v e n i e t q u e o d i d o l o r r o v e r u m n e i m u s d i c o n s e c e r u p t a q u a m f a c c u s u t
q u u n t l i q u a t u m q u a t q u a m n i s q u a m s i m s a m u t e m s u n t e m p o r e s s i t e u m d o l o r e n t e n i m d u n t u t e x p e d e i u s
v e l l u m e t u s d e m f a c c u m n u s a m n o n s e d u t f a c c a e s v e n d i t o p t a t u r ?
A n d a e e s t o r i b e r u m e t Te m o d i s u n d a e s t , o p t a s d i v e n i e t q u e o d i d o l o r r o v e r u m n e i m u s d i c o n s e c e r u p -t a q u a m f a c c u s u t q u u n t l i q u a t u m q u a t q u a m n i s q u a m
s i m s a m u t e m s u n t e m p o r e s s i t e u m d o l o r e n t e n i m d u n t u t e x p e d e i u s v e l l u m e t u s d e m f a c c u m n u s a m n o n s e d
u t f a c c a e s v e n d i t o p t a t u r ?A n d a e e s t o r i b e r u m e t
MADE
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AUTUMN / WINTER 2015C R E AT I V E F A B R I C
2 8
I N T R O
H E R E R T I T T E L E N
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L I N E U P
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AUTUMN / WINTER 2015L I N E U P
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I L L U S T R AT I O N
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AUTUMN / WINTER 2015K O L L E K S J O N
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EN
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AUTUMN / WINTER 2015K O L L E K S J O N
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C R E AT I V E F A B R I C
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AUTUMN / WINTER 2015C R E AT I V E F A B R I C
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T O P S
0 0 1F a b r i c : 1 & 4
C o l o u r :
0 0 4F a b r i c : 8
C o l o u r :
0 0 7F a b r i c : 5
C o l o u r :
0 1 0F a b r i c : 4 & 8
C o l o u r :
0 1 1F a b r i c : 2 C o l o u r :
0 1 2F a b r i c : 1 1 & 1 7
C o l o u r :
0 1 3F a b r i c : 1 0 & 1 8
C o l o u r :
0 0 5F a b r i c : 1 1 & 1 7
C o l o u r :
0 0 8F a b r i c : 1 8
C o l o u r :
0 0 2F a b r i c : 1 & 4
C o l o u r :
0 0 3F a b r i c : 2C o l o u r :
0 0 6F a b r i c : 7C o l o u r :
0 0 9F a b r i c : 3
C o l o u r :
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AUTUMN / WINTER 2015 T O P S
0 1 5F a b r i c : 1 9
C o l o u r :
0 1 4F a b r i c : 1C o l o u r :
0 1 7F a b r i c : 1C o l o u r :
0 1 8F a b r i c : 2C o l o u r :
0 1 9F a b r i c : 1 7
C o l o u r :
0 2 0F a b r i c : 1 1 & 1 7
C o l o u r :
0 1 6F a b r i c : 8 & 1 3
C o l o u r :
4 0
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0 2 1F a b r i c : 1 & 1 3C o l o u r :
0 2 2F a b r i c : 1 3 & 1 4
C o l o u r :
0 2 5F a b r i c : 4 & 1 3
C o l o u r :
0 2 6F a b r i c : 5
C o l o u r :
0 2 7 F a b r i c : 9
C o l o u r :
0 2 8F a b r i c : 9
C o l o u r :
0 2 9F a b r i c : 7 & 1 3
C o l o u r :
0 2 3F a b r i c : 5
C o l o u r :
0 2 4F a b r i c : 6
C o l o u r :
4 1
AUTUMN / WINTER 2015T O P S
0 3 0F a b r i c : 1 9
C o l o u r :
0 3 1F a b r i c : 1 0 & 1 7
C o l o u r :
0 3 2F a b r i c : 1 8
C o l o u r :
0 3 4F a b r i c : 8
C o l o u r :
0 3 6F a b r i c : 1 C o l o u r :
0 3 7F a b r i c : 1 3
C o l o u r :
0 3 5F a b r i c : 1 5
C o l o u r :
0 3 3F a b r i c : 4
C o l o u r :
4 2
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P A N T S
0 3 8F a b r i c : 4
C o l o u r :
0 4 0F a b r i c : 5 & 9
C o l o u r :
0 3 9F a b r i c : 5
C o l o u r :
0 4 1F a b r i c : 1 2
C o l o u r :
0 4 2F a b r i c :C o l o u r :
0 4 3F a b r i c : 2 0
C o l o u r :
0 4 4F a b r i c : 2C o l o u r :
0 4 5F a b r i c : 1 0
C o l o u r :
0 4 6F a b r i c : 6 & 1 2
C o l o u r :
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AUTUMN / WINTER 2015P A N T S
0 3 9F a b r i c : 5
C o l o u r :
0 4 7F a b r i c : 7
C o l o u r :
0 4 9F a b r i c :C o l o u r :
0 5 0F a b r i c : 1 0 & 1 7
C o l o u r :
0 5 1F a b r i c : 1 3 & 1 4
C o l o u r :
0 5 2F a b r i c :C o l o u r :
0 4 8F a b r i c : 1 8
C o l o u r :
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S K I R T S
0 5 3F a b r i c : 1 2
C o l o u r :
0 5 4F a b r i c : 1 1 & 1 7
C o l o u r :
0 5 5F a b r i c : 2 0
C o l o u r :
0 5 6F a b r i c : 1 1 & 1 7
C o l o u r :
0 5 8F a b r i c : 1 1
C o l o u r :
0 5 8F a b r i c : 1 1
C o l o u r :
0 6 0F a b r i c : 4 , 1 3 & 1 4
C o l o u r :
0 6 1F a b r i c : 8
C o l o u r :
0 6 2F a b r i c : 1 0
C o l o u r :
0 5 9F a b r i c : 7
C o l o u r :
0 5 7F a b r i c : 4
C o l o u r :
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AUTUMN / WINTER 2015D R E S S E S
0 6 3F a b r i c : 1 & 4C o l o u r :
0 6 4F a b r i c : 7, 1 3 & 1 8
C o l o u r :
0 6 5F a b r i c : 1 0 & 1 8
C o l o u r :
0 6 6F a b r i c : 4
C o l o u r :
0 6 7F a b r i c : 1 1 & 1 8
C o l o u r :
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D R E S S E S
0 6 8F a b r i c : 7
C o l o u r :
0 6 9F a b r i c : 8
C o l o u r :
0 7 0F a b r i c : 1 8
C o l o u r :
0 7 1F a b r i c : 1C o l o u r :
0 7 2F a b r i c : 3
C o l o u r :
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AUTUMN / WINTER 2015J U M P S U I T S
0 7 3F a b r i c : 1 1 & 1 8
C o l o u r :
0 74F a b r i c : 1 0
C o l o u r :
0 7 5F a b r i c : 1 2
C o l o u r :
0 7 6F a b r i c : 1 1
C o l o u r :
0 7 7F a b r i c : 9 , 5 & 6
C o l o u r :
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J U M P S U I T S
0 7 8F a b r i c : 1 0 & 1 8
C o l o u r :
0 7 9F a b r i c : 1 8 & 2 1
C o l o u r :
0 8 0F a b r i c : 8
C o l o u r :
0 8 1F a b r i c : 1 & 4
C o l o u r :
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AUTUMN / WINTER 2015J A C K E T S
0 8 2F a b r i c : 1C o l o u r :
0 8 3F a b r i c : 3
C o l o u r :
0 8 4F a b r i c : 1 8
C o l o u r :
0 8 5F a b r i c : 8
C o l o u r :
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J A C K E T S
0 8 6F a b r i c : 5 & 9
C o l o u r :
0 8 7F a b r i c : 1 & 1 8
C o l o u r :
0 8 8F a b r i c : 8
C o l o u r :
0 8 9F a b r i c : 1 0 & 1 4
C o l o u r :
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AUTUMN / WINTER 2015O U T E R W E A R
0 9 0F a b r i c : 2 , 3 & 1 8
C o l o u r :
0 9 1F a b r i c : 1 , 4 & 1 8
C o l o u r :
0 9 2F a b r i c : 1 1 & 1 7
C o l o u r :
0 9 3F a b r i c : 1 , 4 & 1 8
C o l o u r :
0 9 4F a b r i c : 4 , 1 3 & 1 8
C o l o u r :
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O U T E R W E A R
0 9 4F a b r i c : 1 1 , 1 3 & 1 8
C o l o u r :
0 9 4F a b r i c : 1 1 & 1 7
C o l o u r :
0 9 4F a b r i c : 8
C o l o u r :
0 9 4F a b r i c : 1C o l o u r :
0 9 4F a b r i c : 1C o l o u r :
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A C C E S S O R I E S
0 9 4F a b r i c : 2C o l o u r :
0 9 6F a b r i c : 2 2
C o l o u r :
0 9 7F a b r i c : 2 3
C o l o u r :
0 9 5F a b r i c : 2 2
C o l o u r :
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A C C E S S O R I E S
0 9 8F a b r i c : 2 3
C o l o u r :
0 9 9F a b r i c : 1 7 & 2 1
C o l o u r :
1 0 0F a b r i c : 1 3
C o l o u r :
1 0 1F a b r i c : 1C o l o u r :
1 0 2F a b r i c : 1 7
C o l o u r :
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AUTUMN / WINTER 2015A C C E S S O R I E S
1 0 3F a b r i c : 1 6
C o l o u r :
1 0 4F a b r i c : 1 & 1 6
C o l o u r :
1 0 5F a b r i c : 3
C o l o u r :
1 0 6F a b r i c : 1C o l o u r :
1 0 7F a b r i c : 1 , 2 & 4
C o l o u r :
5 6
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P H O T O S H O O T
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AUTUMN / WINTER 2015P H O T O S H O O T
H E R E R T I T T E L E N
Te m o d i s u n d a e s t , o p t a s d i v e n i e t q u e o d i d o l o r r o v e r u m n e i m u s d i c o n s e c e r u p t a q u a m f a c c u s u t
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