M7(鎂迪) - 品牌行銷策略與心法
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Transcript of M7(鎂迪) - 品牌行銷策略與心法
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品牌邁向國際之路
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品牌定位
產品價格定位
行銷市場定位
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品牌價值 SUPPORT
VALUE
EXPERTISE
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品牌個性
SUPPORTIVE
CARING
CONFIDENCE
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行銷市場定位
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LOGO 轉換
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行銷管道
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平面廣告
廣告在地化
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展覽
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展覽
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E 行銷
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OFFICIAL WEBSITE
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B2B 網站行銷
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產業競爭優勢 跟誰買 ?
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掌握關鍵字 如何做 ?
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成交實例
泰國
挪威 卡達
伊朗
羅馬尼亞
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社群網站行銷
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善用媒體平台
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還有別的行銷方法嗎 ?
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哪個平台最多人使用 ?
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iOS 4 Android 3
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How to make a connection between your business and App
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Convince Try How do you make customer
desire to try M7?
RepeatHow do you make
customer buy M7 again
Depend ,Prefer RecommendHow do you make customer
be loyal to M7 ?
Comprehend considerHow do you make customer to
take M7 into consideration?
Aware How do you make customer
know about M7 ?
TOUCH POINT Customer Experience
Marketing Communication
POPPoint of Purchase
PurchasingExperience
ExperienceOf Use
InteractionExperience
Brand Image
Words of
Mouth
Brand Loyalty
Moments of Truth
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