M Magazine no.2

M | 3

Forma dig en behaglig tillvaro...

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BARCELONA c/Vía Augusta 40 Phone +34 93 218 90 09 BERGEN Xhibition 1 etg. Småstrandgaten 3-5 Phone +47 55 33 07 77, Klöverhuset 3 etg. Strandgaten 13-15 Phone +47 55 23 44 44 BORÅS Österlånggatan 33 Phone +46 33 10 02 92 CANCÚN Plaza Monarca Av. Xcaret Lote #5 L-4 Manzana 2 Supermanzana 35 Phone +52 99 88 92 04 70 CASTELLÓN c/Enmedio 88 Phone +34 96 422 61 92 CULIACAN Plaza Forum, Blvd. José Diego Valdes Rios #1676 Pte. Esq. c/ Blvd. Enrique Sanchez Alonso Sur Local PA-06 Col. Desarrollo Urbano Tres Ríos Phone +52 66 77 15 06 30 ESKILSTUNA Kungsgatan 20 Phone +46 16 51 00 68, Tuna Park Phone +46 16 12 80 70 ESPOO Sokos Tapiola Phone +358 010 765 55 14 FARSTA Farsta Centrum Phone +46 8 724 13 24 GARZA GARCÌA Plaza Fiesta San Agustín Av. Batallón de San Patricio, No 1000 L-2109 Phone +52 81 83 68 48 33 GUATEMALA CITY 20 calle 25-85 zona 10 Centro Comercial La Pradera 3er Nivel local 329 Phone +502 236 735 54 GÄVLE Gallerian Nian Phone +46 26 10 24 22 GÖTEBORG Drottninggatan 59 Phone +46 31 13 31 14, Åhlens/Nordstan Phone +46 31 333 40 65 HALMSTAD Klammerdammsgatan 16 Phone +46 35 15 78 40 HELSINGBORG Kullagatan 40 Phone +46 42 24 23 26 HELSINKI Keskuskatu 7, WTC-Plaza Phone +358 9 612 434 30, Sokos Helsinki Phone +358 010 765 52 71 JYVÄSKYLÄ Sokos Jyväskylä Kauneus Phone +358 010 765 36 45 KØPENHAVN Fisketorvet Shopping Center Phone +45 33 36 29 20 LAHTI Sokos Lahti Phone +358 10 765 32 62 LINKÖPING Bokhållaregatan 2 Phone +46 13 14 60 60 LULEÅ Galleri Smedjan Phone +46 920 22 91 00 LUND Lilla Fiskargatan 23 Phone +46 46 12 00 21 MADRID c/Goya 19 Phone +34 91 435 85 52, c/Fuencarral 124 Phone +34 91 593 99 54, c/Orense 14 Phone +34 91 555 45 94, c.c. Xanadú Phone +34 91 648 22 72, Centro Comercial Tres Aguas Phone +34 91 488 08 01, c.c. Principe Pio Phone +34 91 547 96 35 MALMÖ Citygallerian Phone +46 40 57 97 00, Galleria Storgatan Phone +46 40 30 32 92, Östra Rönneholmsvägen 5 Phone +46 40 12 41 70 MEXICO CITY Plaza Masaryk Av. Presidente Masaryk No. 275 L-1A Col. Polanco Chapultepec Phone +52 55 52 80 75 24 MIAMI The Shops at Sunset Place. 5701 Sunset Drive South Miami, Florida 33143 Phone +1 305 667-7854 MONTERREY Galerías Monterrey Av. Insurgentes No. 2500 L-721 Planta Baja, Col. Vista Hermosa Phone +52 81 83 47 37 39 MORALEJA C.C. La Moraleja Green Phone +34 91 661 57 36 NACKA Sickla Galleria NORRKÖPING Dominogallerian Phone +46 11 12 55 66 NYKÖPING City Arkaden Phone +46 155 29 42 94 OSLO Bogstadveien 30 Phone +47 22 46 33 00 PORI Sokos Pori Phone +358 02 625 25 34 SINGAPORE 6 Raffles Boulevard #02-341 Marina Square Singapore 039594 Phone +65 63 36 68 28 SKELLEFTEÅ Citykompaniet Phone +46 910 71 01 40 SOLNA Solna Centrum Phone +46 8 411 20 08 STAVANGER Magasinblaa Verksgaten. 2 Phone +47 51 86 05 40 STOCKHOLM Drottning-gatan 77 Phone +46 8 411 20 01, Norrlandsgatan 11 Phone +46 8 411 20 05, Fältöversten Phone +46 8 411 20 09, Götgatan 9 Phone +46 8 411 20 06, Åhlens City Phone +46 8 676 64 44 SUNDSVALL Storgatan 25 Phone +46 60 15 00 65 SÖDERTÄLJE Telgehuset Phone +46 8 55 03 60 30 TALLINN Tallinna Kaubamaja Phone +372 6673 100, Pärnu Mnt. 10 Phone +372 6673 100 TAMPERE Sokos Tampere Phone +358 010 765 22 15 TRONDHEIM Trondheim Torg Phone +47 73 50 05 60 TURKU Sokos/Wiklunds Phone +358 010 765 27 51 TÄBY Täby Centrum Phone +46 8 758 00 22 UMEÅ Victoriagallerian Phone +46 90 77 70 00 UPPSALA Sysslomansgatan 6 Phone +46 18 10 32 10 VÄSTERÅS Storagatan 38 Phone +46 21 38 22 78 VÄXJÖ Kungsgatan 2 Phone +46 470 453 80 ÖRNSKÖLDSVIK Gallerian Storgatan ÖSTERSUND Biblioteksgatan 11 Phone +46 63 51 54 55

AUSTRALIA

DENMARK

ESTONIA

FINLAND

GUATEMALA

MEXICO

NORWAY

SINGAPORE

SPAIN USA

SWEDEN

M | 7

Fall 2005

Profile: Amelia Adamo

Pirates

Products in Focus

Aphrodisiac

Profile: Mika Liias

Me and My Pet

The Gallery

Profile: Owe Sandström

Welcome Singapore

Cleopatra Sisters

International Make Up Center

Mermaids

Glamour

Profile: Clarence Lee

They Live at Night

We proudly present

Desperate Housewifes

Profile: Anna Göransson

HAIR

Profile: Vendela Kirsebom Thommesen

Home Spa

As Time Goes By

Profile: Merit Bertilsson

Be a V.I.P

Trash

World of Colors

In Our Stores

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What a journey we have started in the world of beauty! When we released the first

issue of our magazine last spring we never dreamed that so many readers would

e-mail, call and write us. What a response!

Of course for this issue we have also engaged the best make up artists, stylists, hair

dressers and photographers who have worked together to give our readers beauti-

ful pictures to look at, learn from and be inspired by. We also have several exciting

interviews with interesting Swedish and international personalities.

Starting with this issue we are taking the step from being a magazine in Swedish

to one in English. By doing so we hope to reach readers interested in make up in

areas far beyond Scandinavia.

In the fall Make Up Store will be presenting 3 new looks. First out is “Joulie Rouge”,

inspired by female pirates. Oh yes, there were such! With look no. 2 we enter a

delicatessan to wander in the world of chocolate. Brown in light and dark shades

and irresistible scents. Then it’s time for expert advice from an authority..

Welcome to a world of colors!

Make Up: Fredrik Stambro / Agent Bauer

Concept & Headstyling: Peter Andersson / MIKAs

Photographer: Oscar Falk / LUNDLUND

Model: Maja / MIKAs

Products: Eyepencil Czar, Microshadow Tempo,

Velvet, Cake Eyeliner White, Mixing Liquid

Mika Liias

Pär Åhlander

Linda Bentefour

Caroline Engvall

Fredrik Stambro / Agent Bauer, Teresa Grundin / MIKAs, Linda Sundqvist / Link Details,

Janne Suono, Prin Tungkasamon, Ornapa Krisadee, Naruchat Jettanavilai

Kambiz / Söderberg Agentur, Oscar Falk / LUNDLUND, Mikael Schultz / Söderberg Agentur,

Åsa Tällgård, Jonas Lundqvist, John Gripenholm, Mårten Levin, Nakarin Phophan, Ek Pongdee

[email protected]

db grafiska Sweden

Editor in chiefArt Direction & Design

Editoral DirectionContributing writer

Contributing Make Up-artists

Contributing Photografers

Contact Print

All rights reserved. Reproduction in whole or in part without written permission from Make Up Store

Sweden AB is strictly prohibited. M welcomes new contributors but can assume no responsibility for

unsolicited manuscripts or photographs. © 2005 Make Up Store Sweden AB

M | 8

The fall at Make Up Store will be rep-

resented by strong woman in a mens

world. Consistently dark and sensual

eyes combined with expressive lips.

Each look has its own specific and

characteristic products. What about

Microshadow Choco d´or, Eyepencil

Czar or Lipstick Truffle? Many of the

products are only available in limited

edition. Make sure you get them in

time! Enjoy the fall at Make Up Store.


Photo: Kambiz / Söderberg Agentur

Photo ass: Marko Vesterinen

Concept & Head styling: Peter Andersson / MIKAs

Models: Jonna W, Jenny V / Stockholmsgruppen,

Louise von Celsing / MIKAs

Fall 2005Back Stage

M | 9

Joulie Rouge

Dusty eyes and dark

dominate lips as sharp

as her own sword.

Long Lash Mascara Black

Eyepencil Black

Liquid Eyeliner Black

Microshadow Pollution,

Spirit, Fuschia

Eyedust Dream, Chrome

Blush Pink Metal

Lipstick Black Orchid

M | 10

For thousands of years chocolate has

been well knowned and wanted for its

healing and sensual properties. There

for we have dedicated one of the fall

campaigns to chocolate.

Microshadow Kakaw,

Choco d ´or, Xocolatl

Eyepencil Dark Chocolate

Glitter Eyeliner Choco Lux

Bronzing Powder Beam

Lipstick Truffle

Nailpolish Latte

Match your nailpolish with

the eyeshadow and get a

harmonic look.

M | 11

Attitude comes from the inside,

but by using our products you

can show it on the outside...

Microshadow Khaki, Olive,

Jade, Menthe, Sun Breeze

Drama Mascara Black

Eyepencil Black

Blush Passion

Lipstick Bare

Applying the eyeshadow

under your eyes will make

your appearence cocky!

M | 12

Text: Caroline EngvallPhoto: Peter Jönsson

Amelia Adamo Sweden’s queen of magazines – her make up bag is getting heavier and heavier. – I’ve become terribly vain and it gets worse as the years go by, says Amelia Adamo.

M | 13

Name: Amelia Adamo Age: 58 Lives: Stock-holm Family: Husband Thorbjörn Larsson and four children (two of her own and two bonus kids) as well as grandson Sixten. Pro-fession: CEO for Amelia publishers. Career: Amelia Adamo has helped increase sales for among others the magazine Vecko Revyn and the Sunday supplement to Aftonbladet. She started Amelia in 1995 and Tara in 2001. Amelia has won numerous awards, among others CEO of the year in 1997, Best Female Financial Executive in 1997 and the great journalist award in 2003. Best make up on a Swedish celebrity: Linda Skugge

Amelia is good at granting herself spiritual goodies, such as food, work-out, beautiful clothes. She recently asked Swedish star

designer Lars Wallin to design an outfit for her.

– Clothes have never been of great interest to me, I’m not a shopping generation person or a shopoholic, but I’m getting better.

Nice clothes that emphasize my personality are never wrong, but I’m not always good at finding them.

Amelia Adamo came to Sweden from Italy as a nine-month old toddler. Her mother was not well off, but all her efforts were

aimed at benefiting her only daughter. That’s where Amelia got the self-esteem that allowed her to dare to turn weak magazines

upside down and shoot them to success. Like Vecko Revyn. The Sunday supplement to Aftonbladet. Ten years ago she started the

magazine that is named after her and a number of years later Tara – not many people believed in this magazine.

– We focused on a group that was considered to be unprofitable, that is women at the age of 50 plus. I’m proud of that in my

career, the fact that I dared. Amelia’s magazines aim at inspiring changes, they are like sparkplugs for women in Sweden to get

them to think that little extra. Beauty and make up are an important part of this.

– Our “tried and tested” column is highly appreciated and if readers think we have made bad choices, our beauty editor Linnea

Öst finds out about it immediately. One of the most popular topics is make-overs, hair, face or body make-overs.

While at home in her apartment or out in her cottage garden, Amelia settles for lipstick and facial cream, but for work she makes

an effort.

– I almost always use eyeshadow, mascara, rouge and foundation cream if I look pale. In the evenings I use the same, but more,

plus eyeliner. Having access to a large make up cabinet at work is both wonderful and difficult.

– Yes, I can get stressed out by breast creams and three layers of anti-cellulite creams.

Is beauty important or not?

– Most women want to look appealing. You don’t want to overdo it; I would say that I prefer a discrete look rather than a Latin

signal look. Women under 25 and those over 45 are most interested in make up. Before you turn 25 you are looking for your own

look, your identity and how to emphasize it in the best possible way. After 45 you have to learn again. Facial changes require new

ways to do your make up, a much heavier make up bag and much more time, but more often than not, good results!

What is your opinion on the future for guy make up?

– It will become more popular when men find out what a good foundation and black eyelashes can do for a man...

How do you feel about Make Up Store?

– Make Up Store and its founder, Mika Liias, have broadened the business to more than just cosmetics. Such entrepreneurs

should be applauded and admired. Sweden needs more of them. Establishing himself abroad in such a mature market is truly

an achievement!

She is lovely. Colorful. Has charisma that could thin out the ozone layer.

Sweden seems a bit happier thanks to the queen of glossy magazines, Ame-

lia Adamo. Even though she spends all hours with her trademark and new

ideas, she still has time to take care of herself and the face that has become

so well-known on Amelia magazine’s editorial page.

– To me beauty is seeing a happy and not too tired Amelia in the mir-

ror. Or looking good at a party or when someone pays me a compliment

and says that I don’t look 58. If you want to speak of beauty in a broader

sense, a beautiful person is someone who enjoys life, emanates joy of liv-

ing, energy and warmth. You don’t often see a person who is frighteningly

ugly, but you can very often see awfully sour faces. A smile, a twinkle in

someone’s eye, hair smelling of shampoo, a fragrant body. Beauty is so

much more and it has nothing to do with classic looks.

M | 14

GL ILO PSS SGL ILO PSS SGL ILO PSS S

M | 15

Pirates


Photo: Oscar Falk / LUNDLUND

Concept & Head styling: Peter Andersson / MIKAs

Hair ass: Martina Senke / MIKAs

Models: Zazkia, Maja, Helene, Siri / MIKAs

Sannah J, Caroline M / Stockholmsgruppen

Special thanks to Charlottes Antik and Kiwi Furs

M | 16

Microshadow White, Pollution

Eyepencil Black


Sensitive Mascara Black

Top by Elin Svahn

Brooches by Make Up Store

During the fall you will find

many different brooches in

our assortment. All available

in limited edition.

M | 17

Eyepencil Czar

Mixing Liquid

Cake Eyeliner White

Microshadow Tempo, Velvet


Green fur by Kiwi Furs

Inspiration is what makes people

creative. Look through grandma´s

wardrobe, do some shopping at

a second hand store and combine

everything with a creative make-up.

Go high fashion!

M | 18

Max Lashes Black

Cake Eyeliner Grey

Eyepencil Black

Microshadow Pollution, Blonde

Brooches: Make Up Store

Fur by Kiwi Furs

M | 19


Colored Mascara Green

Microshadow Vanilla, Tempo

Eyepencil Duchess

Fur by Kiwi Furs


Decorate more than just

your blouse with one or

plenty of brooches.

M | 20

Microshadow White

Eyepencil Black


Microshadow Grape

Lace dress by Elin Svahn

Fur by Kiwi Furs

Brooches: Make Up Store

M | 21

Microshadow White, Smog, Midnight Sailor

Lippencil Neutral

Hair jacket by Sandra Backlund

Camée brooches by Make Up Store

M | 22

A mixture of natural oils and silicon makes Body Velvet the perfect body spray. It

leaves your skin soft as silk and glowing like velvet in the sunshine, softens and

protects your skin at the same time.

Body Velvet

PRODUCTS IN FOCUSPhoto: Mårten Levin

PRODUCTS IN FOCUS

M | 23

A liquid that will transform all your hard Microshadows

and Cybershadows to a perfect water-proof eyeliner. Can

be used with our Eyedust to make a metallic compact

eyeshadow or eyeliner. The possibilities are endless!

Mixing Liquid

PRODUCTS IN FOCUSPhoto: Mårten Levin

PRODUCTS IN FOCUS

M | 24

Make Up Store has a variety of tools that

help you create your make up. Choose

among a wide range of brushes, puffs,

spatulas, sponges and tweezers.

Tools

PRODUCTS IN FOCUS PRODUCTS IN FOCUS

M | 25

PRODUCTS IN FOCUS PRODUCTS IN FOCUS

The finishing touch for your make

up available in four colors: blue,

turquoise, pink and green. They are

water-proof and can be removed

using our Eye Remover Gel or Dual

Eye & Face Make Up Remover.

Colored Mascara

M | 26

A mineral-based loose powder with no unnecessary additives. Exists in three shades

that are suitable for most skin colors. Gives your skin a fine lustre and is applied with

a powder brush for best result. Suitable even for sensitive skin types. When mixing

Wonder Powder with Skin Serum you will have the perfect base for your make up.

Wonder Powder

PRODUCTS IN FOCUS


Photo: Kjell Peterson / Agent Bauer

Pastry chefs: Magnus Johansson, Tony Olsson and Björn Svensson

Model: Kajsa M / Stockholmsgruppen

M | 27

PRODUCTS IN FOCUS

AHPRODISIAC[ ] Make Up: Fredrik Stambro / Agent Bauer

Photo: Kjell Peterson / Agent Bauer

Pastry chefs: Magnus Johansson, Tony Olsson and Björn Svensson

Model: Kajsa M / Stockholmsgruppen

M | 28

70%

Studio Foundation Espresso


Eyepencil Black

Microshadow Chocolate, Smog

Lipstick Truffle

Melted Chocolate

M | 29

99%

Nailpolish Lian

Lipstick Truffle

Melted Chocolate

M | 30

45%

Eyepencil Black

Lipstick Bare

Microshadow Xocolatl, Brownie

For a dewy look use Wonder Powder, a pure mineral powder

with unique healing benefits that makes wonder on your skin!

M | 31

85%

Microshadow Kakaw, Ghetto

Drama Mascara Black

Eyepencil Vanilla

Crystal Lips Virgin

Chocolate curls

M | 32

Studio Foundation Coffee

Microshadow Choco d´or, Smog, Ghetto

Bronzing Powder Beam,

Lipstick Breathless

Milk

M | 33

0%

When you want a powder that wont clog the

pores use the talcum free Wonder Powder !

M | 34

Text: Caroline EngvallPhoto: Nat Prakobsuntisuk

Mika Liias Inspiration. That’s one of the most important words to the founder of Make Up Store. – Staff that is inspired inspires our customers, says Mika Liias.

M | 35

Name: Mika Liias Age: 36 Lives: Stockholm Family: Single Profession: Make Up Store’s founder and CEO. Dream profession as a child: Interior decorator. Gets his ideas: “When I’m travelling. Anything I see can give me ideas and I memorize everything. I’m very grate-ful for my photographic memory.” Make Up Store’s best products - Mika Liias’ own prize podium: Cover all mix. Lipsticks. “They have been slightly neglected because of lipgloss. Our lipsticks are mild and protective, since they contain avocado oil.” Make Up Store’s mascara.

Mika Liias will never forget the girl who dreamed of starting her own make-up store. She had vis-

ited all the Make Up Store boutiques in Scandinavia, something I still haven’t done, says founder,

CEO laughingly. He’s getting there, though. Make Up Store has 75 boutiques world-wide and rib-

bons are constantly being cut to sites of make-up successes in new places. Singapore and Australia

are next up for the opportunity to purchase Swedish make-up products, after which boutiques

will be opened in a new location every week until the end of November.

– I believe that besides its products, Make Up Store’s success depends on warmth and a family

atmosphere among our staff. Everyone, from the very top, to our warehouse personnel, is com-

mitted to their job and it shows. It feels great to be part of such a team! Here in Sweden we often

forget how good we are at quality, honesty and our organization skills. We should give ourselves

more credit. Mika Liias is one of Sweden’s most successful businessmen, perhaps because he lives

and breathes his Make Up Store, he is Make Up Store. Maybe because he is fully aware of every

single phase in the production chain, because he never forgets about his co-workers. On this

particular day he is a bit drowsy and jet-lagged after a 10-day trip to Thailand, where chosen Make

Up Store staff members enjoyed visits to spas, elephant rides and exquisite dinners on the beach.

– This is our way of showing our

appreciation. I love meetings with

co-workers whom I do not meet

very often, it gives me the oppor-

tunity to talk to them, to inspire

them. Now there’s the word that

is very important to Mika Liias. He

is an inspiration to others through

his tempo, his scrutiny and his

commitment. Staff members are

encouraged at lectures given by

well-known make-up artists. He

knows how important that is,

since he started his career at the

cash register.

– I know that day to day work can be dreary, but inspired personnel will inspire others. Customers

receive unique tips from our personnel, all of whom are estheticians. We see that our customers are

thrilled afterwards, like the one time a lady bought 10 mascaras because “they’re fantastic” or when a

mother and daughter came in and both of them left the store with piles of tips for both generations.

– The praise we get from our customers feels great, makes us feel that we have succeeded. But

we’re never completely finished working on our concept, we never lay back. You’re only as good

as your latest make-up. Perhaps Mika Liias’ fighting spirit is what constantly pushes his company

towards the top. He learned to face adversities in school when his occupational counselor dispar-

aged his professional dreams as “a girl’s job”. Well now he has shown her and the rest of the

world. He’s picked up a lot of good things that form his style of leadership.

– I‘ve had some really bad bosses in my life and I wouldn’t want anyone to have to experience

that. I hate hierarchy. Everyone is valuable and it’s important to feel needed. I don’t like yes-sayers

around me either, it’s important to get some opposition otherwise we’ll be sitting here ten years

from now doing the same things as today.

Make Up Store is winning numerous awards all over the world. They have plaques from the

Swedish magazine Amelia, the Swedish Cosmopolitan and the Mexican Elle.

Where will Make Up Store be in ten years?

– We’ll have stores in even more countries. I’ve had offers to sell Make Up Store but I’ve turned

them down. That would be like selling my soul. That’s the fun part about my job, I can create

something new every day, I don’t leave anything untouched.

M | 36

Lip Gloss Trio. Limited edition available in your store.

The box contains Star Lips Monte Carlo, Gloss Lips

Azur/Zoom, Scent Lips Yim Yam and an exclusive scarf

at a very resonable price.

Offer

M | 37

Make Up: Teresa Grundin / MIKAs

Photo: Åsa Tällgård / www.tallgard.se

Photo ass: Kalle Bergquist & Malcom Tällgård

Model: Callie Mahoney / MIKAs

Thanks to Skansen Akvariet

M | 38

Eyedust Gold

Microshadow Ghetto, Sunrise, Sun Breeze


Max Lashes Black

Tri Brow

Glosslips Yoga

Blush Passion

M | 39

Microshadow Lemon

Cybershadow Ra


Lipstick Wamp

Lippencil Jazz

Achieve outstanding results

with eyes that stand out when

changing the shape and the

shade of your eyebrows!

M | 40

Gloss Lips Diva

Microshadow Rich Bitch Brown

Brow Color No 1

Blend and Fix

Brow Set Fix Tinted

Eyebrows can totally change your appearance!

M | 41

Mixing Liquid

Eyedust Amazon, Bamboo, Curry

Tri brow

Long Lash Black

Scent Lips Mix-Max

Blush Lust

For a more natural look fill

in your eye brows with the

Tri Brow shadow rather

than a pencil.

M | 42

Glosslips Yoga

Eyepencil Snow, Heaven, Black, Sparkling Beach

For a long lasting and intense eyeliner use Make Up

Stores Cake Eyeliners. The options are endless, blend

the Mixing Liquid with any eyeshadow and create

your own colors.

M | 43

Cybershadow Ra

Microshadow Sunrise, East

Scent Lips Rif-Raf

Tri Brow

Brow Set Fix Clear

For keeping your eyebrows in place use the Brow Set Fix!

M | 44

FRAGRENCED CANDLES

Our fragrant candles come in a variety of colors and scents. Let

the moment and your mood choose a fragrance to fill your room.

COMPACT POWDER

Available in eleven different shades to perfectly

match your skin tone. Provides a velvet like

texture to your skin without being obvious.GLOSS LIPS

Lipgloss in 14 different shades, with or

without shimmer. Contains vitamin E to

protect your lips and keep them soft.

H20 TIME

Like a moisture bomb

for your skin. Apply in the

morning and in the evening.

Suitable for normal to sensitive skin types.

BROW SET FIX

Colored or transparent.

Keeps bushy

eyebrows

in place.

CUTICLE OIL

Cuticle Oil based on almond

oil, which is easily absorbed

and is moisturizing. Apricot oil

protects and softens cuticles

and skin around your nails.

Photo: Mårten Levin

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COCKTAIL

This little bag covered with metallic sequins

will make you a success in the cocktail lounge.

EXOTIC BODY BUFF

Cleanses your body and

removes dead skin cells

and other deep impurities.

LIP MIX WHEEL

A protective 3-step wheel for

your lips. Cleanse your lips with

the white product, scrub with

the green menthol scrub and

finish off with the pink balm.

NAILBUFF

Use our Nailbuff to file

and/or polish your nails.

SCENT LIPS

The Scent Lips are available in 5, fragranced

and tinted colours. The formula gives a

glossy shine without a sticky feeling.

MAKE UP REMOVER WIPES

Effectively cleanse your face from

make up. Perfect when travelling!

TWEEZER

The Tweezers are available with slant or

straight tip. Both with a perfect grip for

an easy, non-pain and even result.

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Text: Caroline EngvallPhoto: Johan Almblad

Owe Sandström ABBA. Zarah Leander. Björn Skifs. Owe Sandström has designed clothes for the greatest and is a world star himself, according to his fans. He himself is humble in life. – My driving force is to spread joy and knowledge, he says.

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Name: Owe Sandström Age: 61 Lives: Stock-holm Family: Currently single. Profession: Designs clothes and is teacher at Spånga high school and administrator for the ani-mal care center there. Designer career: Has designed costumes for Cullberg ballet ensemble and for Riksteatern, Berns, Wall-mans Salonger and artists such as ABBA, Björn Skifs, Annalisa Ericson and Zarah Leander. Currently also designs mascots, director and designer at Stockholm Horse Show, as well as organizing various events. This summer Owe has worked on the cos-tumes for Lasse Berghagen’s summer tour. Best make up on a Swedish celebrity: “Lena Philipsson and Alcazar. Lena is gorgeous and Alcazar stands for something totally new in the world of make up. I like that.” Owe’s favorite products from Make Up Store: Hydrating Body Gel, Sensitive Cleanser.

Masks from Bali. Coasters from Singapore. Murals from Rotterdam. Each of them has its own history. Owe Sandström has one of his own. He is full-time

teacher at Spånga high school and administrator for the animal care center there. He is also director and show designer for Stockholm International Horse

Show, mascot designer, florist, organizer of events – and clothes designer for some of Sweden’s greatest artists. Let’s rewind to 1949, when Owe was a

toddler at home in Sundsvall. Little Sandström paraded around in ponchos of his own design, cut in crepe paper and he wanted to be a priest “because

they wore such fine clothes”. This interest became serious when Owe met his fiancée Kerstin and moved to Uppsala. Both of them were dancers – Owe’s

specialty was the flamenco – and after he graduated, one amateur designer job led to the next, his first being for the Phåntratt ballet in Uppsala.

– I had never designed clothes before, but I thought “If other people can do it, so can I!”. This cheeky motto has accompanied Owe Sandström during

his whole career, especially when designer challenges started to pour in from higher places. Such as the Cullberg ballet, for which Owe would be making

costumes for 15 years. Or the Song Festival, where Mr. Sandström made his debut with a pair of crazy outfits for the group Malta – who won in 1973. Or

from Berns, where he worked with celebrities such as Björn Skifs and Eva Rydberg. One night a gentleman came back stage and sighed resignedly. “My

wife is sitting out there demanding to meet you”, said the husband to Owe.

– When I went out I saw Zarah Leander sitting there and she said “It’s time you and I got to know each other better”. The Primadonna’s first sentence

became the truth and it was the start of a laughing, tear-filled and festive seven-year long friendship.

– I’m probably most proud of my silver white creation for Zarah’s last LP-jacket, where she is wearing a boa and a gown embroidered with gems. It

has been copied in many places. Then when a girl named Annefrid and her group Festfolket walked in through the door, Owe Sandström’s life changed

forever. ABBA’s outfits were innovative, vulgar and beautiful. Whenever anyone said “Why?” Owe Sandström would say “Why not?”.

– Björn and Benny wanted to think as a team, even though I had the freedom of creating the basic idea for the outfits. Benny would always say “Just

think of creating an outfit that I can play in” while Björn wanted to show off his well-trained body in tight shirts. As designer by appointment to one of

the most significant pop groups in the world, a hysteria started that goes on even today. The BBC flew a whole tv team over to make a documentary about

ABBA’s designer. Fans chase him all the way to the teacher’s room at Spånga high school or queue for hours to see his work.

– Of course it’s fantastic. I often think of a saying from up north where I come from that means more or less: “Don’t let things go too far.” I don’t

ever want to. You should be humble in life. During the long ABBA-journey Owe met one of his best friends. In Thailand, amidst the fragrance of grilled

chicken drumsticks and a waterfall of beautiful fabrics Owe Sandström was there when Make Up Store’s founder Mika Liias fell for the wonderful world

of cosmetics.

– He was overjoyed when he found a pair of false eye lashes with sequins on them. I have been privileged to watch Mika and Make Up Store and I con-

sider him to be an extremely considerate leader with a unique personnel policy. He is very good at coming up with concepts, such as involving artists

and designers. It’s amazing that the whole world can now buy Swedish cosmetics.

What is beauty to you? Owe is silent. He takes his time to think.

– Youthful beauty, but also age. I can see beauty in an elderly fisherman in Indonesia. A twisted tree root. A drop of morning dew. The hand of a child

on an old woman’s. I love products created naturally. We only keep what we love. We only love what we understand. We only understand what we have

learned. Now there’s a useful lesson in life from Sandström.

We only keep what we love. We only love

what we understand. We only understand

what we have learned. That’s Owe Sand-

ström’s mantra. He has taken it from the

Brittish anthropologist Jane Goodall and

he tries to live according to it every day.

– I want to share my knowledge. I might

start my own designer school in the fu-

ture, we’ll have to wait and see. I want

to give others the chance I once got.

Wait! Look at the picture to the left. Who

do you see? The man who hosted the Sunday

Open program “How do animals do it” 150

times? The world renowned designer who

created the ABBA image? Or perhaps the

flamenco dancer from Uppsala? Owe Sand-

ström is a man of many talents. His golden

brown skin matches the brick walls of his

three story apartment from the end of the

former century. Every room is full of souve-

nirs from journeys to all parts of the world.

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Welcome Singapore!

Monica Rufina, Indah Papan, Clarisza Jaury and Linda Irawaty. The quartet that quite recently opened

up their own Make Up Store in Singapore. The first one in Asia. You can find the store at Marina

Square mall.

Franchising is a demanding job that requires your attention 24 hours a day. In return it offers you

freedom, self employment and an opportunity to live out your dreams and carry out your creativity as

you please. As a franchising taker it´s your responsibility to follow the set concept. You can find Make

Up Store boutiqes all around the world and every single store looks the same, sells the same products

and gives the same good service. The customer must know what to expect when entering a store.

Perhaps YOU have a future running your own Make Up Store? If you are interested you can check

out our website: www.makeupstore.se, or send an e-mail to [email protected]

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CLEOPATRA SISTERS


Photo: Mikael Schultz / Söderberg Agentur

Styling: Sofia Eriksson / Agent Bauer

Model: Jenny V / Stockholmsgruppen

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Compact Powder Cafe au Lait

Eyedust 24 Carat

Cybershadow Buzzer


Eyepencil Black

Max Lashes Black

The function of foundation is

to even out both skin tone and

texture to create a clean palette

to work on. To find the right

shade of your foundation, always

try out the color on the jaw line!

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Liquid Foundation Beige

Microshadow Velvet,

Ritch Bitch Brown, Pollution

Eyepencil Black

Gloss Lips Zuco

Drama Mascara Black

Powder creates long lasting

result and works as the bridge

between foundation and the

colors that will be going on

top. Powder fixes the founda-

tion and works as the perfect

base for the rest of the colors!

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Eyepencil Black

Long Lash Black

Eyedust 24 Carat

Crystal Lips Virgin

You can make your own lip-

gloss color by mixing your

favorite loose eyeshadow

with Crystal Lip Virgin.

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Eyedust 24 Carat

Mixing Liquid

Eyepencil Black

Long Lash Black

Blend Eyedust 24 Carat

with Mixing Liquid for

a golden foundation to

play with.

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Liquid Foundation Beige


Mascara Black

Blush Sand

Glitter Gold

Mixing Liquid

Spread your lashes just

like a fan when applying

your mascara.

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Eyepencil Black

Drama Mascara Black

Mixing Liquid

Eyedust Bronze, 24 Carat

Glitter Gold

Cybershadow Buzzer

To get the color to the very

root of your lashes use zigzag

movements when applying

your mascara!

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International Make Up CenterMake Up Store’s founder, Mika Liias, started the school in 1990. “Sweden was an under-developed country for make up artists at the time. We were first.” Schools can now be found in Stockholm, Göteborg, Malmö, Finland and Estonia. The International Make Up Center offers 10-week long courses to future make up-artists. They cover all the basics, color and light class-es, day and evening make up, as well as make up for advertisements. The 20-week long course also has classes in character make up, for example theatre, movie and make-over make up.

Marilyn Monroe’s low voice flows from the loudspeakers, interrupted from time to

time by laughter or someone saying “You look gorgeous!”. It’s a morning course

at Make Up Store’s own International Make Up Center in Stockholm, and the 14

pupils are fully concentrated on their work in front of the mirrors framed with

fluorescent lighting. Powder brushes whip over faces and the innumerable jars

of cosmetics are all but used up after five weeks. These pupils, who are half-way

through their training, are about to become certified make up artists at one of

Europe’s leading make up schools. All thanks to the enthusiasts at Make Up Store.

Founder Mika Liias started his project in 1990, brought in Olle Johansson as head

teacher a year later – and since then the International Make Up Center has trained

such make up artist stars as Magdalena Erixon, Fredrik Stambro, Teresa Grundin

and many more. This year is the school’s 15th anniversary and the fall courses were

fully booked already four months before they started. The extensive schedule con-

tains such classes as make up from the ‘20s to the ‘90s, skin care, color and light,

wedding make up, drag queen make up.

– Our pupils get to bring guys to class for the drag queen make up, with wigs

and everything. This always means a lot of laughter, says former principal Marina

Sjöberg. Our pupils also get a case full of cosmetics worth 15 000 kronor.

– It’s like Christmas when our pupils get the case during roll call on their first

day at school. Then they have to carry that heavy case to school every day but it’s

a good way of learning what a make up artist’s life is really like.

What makes the International Make Up Center so unique?

– Stockholm is full of make up schools, but ours was first. The school has devel-

oped enormously since it was the first one in Sweden, and our pupils all get jobs

afterwards, says Marina Sjöberg. Head teacher Olle Johansson agrees.

– And we will keep on getting better. I have been teaching since 1987 and I know

how to convey my knowledge as a pedagogue. There are many good make up art-

ists but how many of them can actually teach? To Olle entirety is important. If he is

teaching a class in ‘20s make up, then he will have Louis Armstrong on the stereo.

If it’s an 80’s class, Madonna and Michael Jackson will be rocking away.

– It’s important because a lot of our young people have no history. Music gives

make up a context. And it shows that Olle is something of a guru to his pupils. He

dabs a little here, commends someone there. The walls are covered with thank you

notes from former pupils.

– Olle’s hands are magical. What might take several hours for us, he does within

a matter of minutes, says Tina Jery, while painting her colleague Anna-Karin Lilje-

dahl’s lips a shiny raspberry red. Anna-Karin agrees.

– Yes, the teachers here are great. Olle is really fun. Anna-Karin Liljedahl came all

the way to Stockholm from Ronneby for the ten-week course at The International

Make Up Center, which brings her one step closer to her dream of becoming a

make up artist. She checked out several schools on the Internet and chose Make

Up Store’s school because it seemed to be the most reliable one.

– Now I know that is correct. I couldn’t have chosen a better school. The teach-

ers are good, we leave the school as professionals and the school helps us find jobs.

– I am looking forward to the classes that will teach us how to do make up for

fashion shows. Anna-Sara Källström is sitting next to her and she is being taken care

of by Lili Aghaei, who already has her make up done. They find it hard to choose

when we ask them what was most fun at the school.

– That’s difficult, we do so many fun things every day. Everything is new to us,

but I think that the decade make ups were interesting. We learn not only about the

make up for the period, but also a little history about it, says Anna-Sara.

She won the chance to go to the school in a competition held by the magazine

Hennes (Hers), thereby studying to become what she is most interested in becom-

ing. Both she and Lili want to be freelancers as make up artists – but the more they

learn, the more they realize what a difficult profession it is.

– During the first few days at school I refused to do my own make up. I real-

ized how little I knew and I thought, “My goodness, what have I been doing up

to now?”. Now I know that make up is more than getting your eyeliner straight. I

love doing make up on others. In a few weeks she and her colleagues will become

certified make up artists. Her evaluation of the school will be one more in the pile

of praises such as “This has been the best time of my life!” .

– I feel much more secure now. I know this is the kind of work I want to do, says

Lili Aghaei, with her thick eyeliner and red ‘50s lips. I’m sure even Marilyn Monroe

would have been satisfied at The International make up center.

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Perhaps a profession for you?International Make Up Center is currently the leading make up school in Scandinavia and is celebrating its 15th anniversary. You can attend in Stockholm, Gothenburg, Malmö, Finland and Estonia, quite soon in Norway as well. All our schools are located in central areas of these cities. Our aim is to give our students as broad a make up training as possible and the curriculum is based on the demands from the employment market in Sweden and abroad. It is continuously updated with what’s new in technology, trends and products and students are given the opportunity to practice while at school.

Working as a make up artist provides several opportunities: you can work in fashion, photo, film, theatre or cosmetics sales. At our school you will meet teachers who are professionals with years of experience, ready to give you a solid base to stand on. You will also obtain a broad variety of make up products that are included in the fee.

International Make Up Center has a network of former students and the school has become a natural meeting place over the years, a place to which they can always return to find advice and tips for their work. This ensures a feeling of security in a profession where you often work independently. Several of our students have successful careers both in Sweden and abroad and many have been mentioned, nominated and awarded in competitions.

STOCKHOLM Drottninggatan 77 Phone +46 8 411 22 16 GOTHENBURG Långedragsvägen 71 Phone +46 31 774 48 10 MALMO Östra Rönneholmsvägen 5 Phone +46 40 12 41 70 HELSINKI Iso Roobertinkatu 1 Phone +358 968 590 990 TALLIN Pärnu Mnt. 10 Phone +372 6673 100 www.internationalmakeupcenter.se

M | 61

Make Up: Ornapa Krisadee, Naruchat Jettanavilai

Photo: Ek Pongdee

Hair: Khanawut Ruangrot

Styling: O´Sira

Fashion Co-ordinator: Sakrapee Suriyos

Models: Luk-Tal, Chrisha / Model Story

Mia, Rosana / Mode, Ana Maria / Chic, Olympia / Apple

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Eyepencil Forest

Luminizer Gold

Microshadow Eclipse, Lemon

Glitter Luna, Energy, Rainbow, Gold

Eyedust Gold Glow, Grass

Cybershadow Neon

Lipstick Viva

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Eyepencil Baltic, Sparkling Beach

Lippencil Russian

Microshadow Explore, White, Orange, East

Eyedust Crystal

Cybershadow Extreme

Lipstick Evoke

Take good care of your eyes; make it a

habit to treat yourself to a new mascara

every three months!

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Microshadow Deep Blue, Pink Metal

Eyedust Splash

Cybershadow Extreme

Blush Lust

Star Lips Marbella

Lipgloss Art

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To prevent your lashes from breaking; always use Treatment Mascara, underneath your regular mascara and as a conditioning treatment every night!

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Microshadow Cheerleader, Pink Metal, East

Blush Complex

Lipgloss Art

Eyedust Splash

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Microshadow Explore,

White, Orange,

Cheerleader, Cookie

Eyedust Mercury

Glitter Rainbow

Star Lips Marbella

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We know a secret, do you?

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Make Up: Teresa Grundin / MIKAs


Models: Vicky / Stockholmsgruppen, Caroline / MIKAs

got her make-up artist education at

International Make Up Center, and for the last six years she has been working professionally both in Sweden and

abroad. South Africa one day, Miami the next. Editorials for Swedish, Italian, British Elle, Russian Vogue etc. One of

her favorite make-up commission were when she once got the opportunity to work with super model, Kate Moss.

Teresa Grundin

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Mixing Liquid

Lipstick Genius

Max Lashes Black

Eyedust 24 Carat, Cool, Amazon

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Lipstick Plumb

Crystral Lips Virgin

Microshadow Rich Bitch Brown, Velvet

Use concealer outside the contours of your lips to create a pout!

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Crystal Lips Virgin

Lipgloss Rex

Lippencil Jazz

Prevent your lipgloss from bleeding and showing off the fine lines – always use a lipliner!

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Lipgloss Tosca

Lipstick Pout

Lippencil Russian

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For kissable lips use Scent lips, choose his favourite taste ...

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Crystal Lips Virgin

Lipgloss Rex

Lippencil Jazz

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Text: Caroline Engvall

Clarence Lee He is Singapore’s most famous make up artist. – Make Up Store’s products are every make up artist’s dream, he says.

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He has won prestigious fashion awards. Tours all over the world as personal make

up artist to world stars. Clarence Lee is a busy man, to say the least. He spends

endless hours on flights all over the world, make up products in his carry on bag,

always ready for a job.

– That’s probably the only disadvantage of my job, the crazy hours I work, says

Clarence Lee when Make Up Store magazine gets a hold of him between trips.

– I love what I do and I’m grateful that I can have my hobby as my profession

and support myself. I’ve also had the opportunity to meet great stars and help them

with their make up and I also love to travel. My job has taken me to many fantastic

places all over the world. But Clarence Lee never dreamed of becoming a make up

artist full time. Interpreter. Steward. Artist. That’s what he wanted to be!

– However, to become an interpreter I would have had to study languages for many

years, so that didn’t work out. I’ve been fascinated by make up since I was little. I

could watch women for hours to study their make up and – in my mind – think of how

I could make them look even more beautiful. Clarence practiced on his classmates

during school performances. And then he got his chance. Clarence went to a casting

with a model friend and the stylist there decided to give young Clarence Lee a chance.

– I got my chance at being a make up artist before I graduated from high school

and after that it was a natural step to continue in the business. I’m still very inter-

ested in foreign languages, though.

What makes you Singapore’s best make up artist?

– Well, I’d like to say that I am one of the best make up artists in Singapore. I don’t

think anyone is “best” but I do know I’m a lot of people’s favorite. But to answer

your question, I think it’s because I’ve been in the business for so many years. I’ve

worked with many famous people and I’ve won numerous awards.

What is beauty to you?

– Beauty is very individual. I believe every person has a unique beauty.

Tell us about some of the highlights in your career.

– It was fantastic to win the “make up artist of the year” award in 2001, since it

was the first Singapore Fashion Awards. I also remember being at the film festival in

Cannes – this year was my third time with the famous Chinese actress Ziyi Zhang,

whose make up I did. I have also been to Los Angeles with her and that was amazing.

For Clarence Lee there is no such thing as a normal day at work. Sometimes he

does make up for a wedding, sometimes at a fashion shoot.

– I look in the model’s portfolio to see what style suits her best. Both when I’m

working with models and brides to be I want these women to feel that they are the

most beautiful woman in the world on that day.

What do you think about Make Up Store?

– Frankly speaking, their packages don’t exactly give you that wow-feeling at first

sight, but that becomes secondary once you understand what a broad variety of

products they have.

What do you think of the new trend in men’s make up?

– I definitely think men can wear make up, just as long as they don’t overdo it.

Men can use some help with their appearance, just as women do. Why not allow

yourself a bit of a tan if you’re pale, or fix your eyebrows if they are a shade too light?

What is the hottest item on the Singapore make up scene just now?

– Lipgloss always works. It’s easy to carry everywhere and you don’t need to know

very much about it before you start using it.

Do you see yourself working as a make up artist all your life?

– Yes, definitely, or at least as long as I can. As long as there is a demand for my

work and my hands and eyes don’t let me down. I love what I do and I don’t get

tired of it, even when I’m working every day. I think it’s amazing to see a woman

change - and her happy face when she sees the results of my work.

Name: Clarence Lee Age: 32 Lives: Singa-pore Profession: Singapore’s most famous make up artist. Best make up on a celebrity: “I like the way Julian Moore accentuates her porcelain-like skin using careful make up, but Monica Bellucci, Natalie Portman and Ashley Judd are also good. And then of course actress Ziyi Zhang, because I’m the one who does her make up, haha.” Clarence Lee’s three favorite products from Make Up Store: Star Lips. “I love their shimmer and how they make lips look larger”, Wonder Powder (Kalahari). “The little shimmer pig-ment makes skin glow naturally,” Skin Se-rum. “It makes the skin wonderfully soft and thins out foundation for a fantastic finish.”

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Make Up: Janne Suono

Photo: Jonas Lundqvist

Models: Sofia, Mona / Paparazzi

is

the leading creative make-up

artist and hair stylist in Finland

working nationally as well as

around the world creating looks

for beauty and fashion editorials

for such magazines as Elle, Marie

Claire, GQ and Cosmopolitan.

Earlier this year he did the make-

up for Make Up Store´s spring

and summer campaigns.

For this job, “They Live at Night”,

he was inspired by ancient myths

and mystical creatures for this

make-up editorial and would

have perhaps chosen another

approach if he knew how much

free flowing glitter would be all

over his life still weeks after this

photoshoot.

Janne Suono

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Glitter Universe, Luna, Galaxy

Drama Mascara Black

Eyepencil Black

Prevent the glitter from going

everywhere; before attaching the

glitter apply the High Tech Lighter!

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Glitter Saturn, Astro

Drama Mascara Black

Eyepencil Black


Microshadow Pollution

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Glitter Super

Eyepencil Black


Microshadow Sultan,

Dark brown, Pollution

Mascara Black

Fix the loose sparkles with our

Body Velvet for an extra glow.

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Glitter Starry

Glitter Eyeliner Mysterium

Eyepencil Black


Microshadow Pollution

Drama Mascara Black

Go from no make up to

suddenly made up in a 10

second flash - using the

Glitter Eyeliner!

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Glitter Starry, Astro

Nailpolish Top Coat

Sprinkle loose glitter on painted nails before they dry, then fix the glitter with the clear coat on top!

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Loose Powder is used to fix your foundation. Apply with a powder puff for best results.

We proudly present:Photo: Mårten Levin

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The avocado oil in our lipsticks makes them mild and protective. We have a variety of 75 different shades and qualities.

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Use just a little glitter to create the right evening make up. Sprinkle it carefully over your eyes or your hair. Mix it with lipgloss or make it a permanent eyeliner with our Mixing Liquid.

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Eyedust is a loose pigment that shines, giving a metallic effect. Apply as it is or over the eyeshadow.

Eyedust is a loose pigment that shines, giving a metallic effect. Apply as it is or over the eyeshadow.

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More than 80 different shades of nail polish ensure that you will find the right one for every occasion.

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Nails: Marie Houston

Photo: Mårten Levin

Models: Jasmina, Yodit

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Nailpolish Dynasti

Glitter Starry

Nailpolish Speed Dry

Strazz Universal

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Nailpolish Denim

Nailpolish Top Coat

Sparkling Powder Frosted Silver

Strazz Diamond

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Nailpolish Metro

Glitter Super

Nailpolish Top Coat

Strazz Universal

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Nailpolish Skin

Nailpolish White

Nailpolish Top Coat

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Text: Caroline EngvallFoto: Johan Almblad


Anna Göransson Anna never cheats with the base for her make up. – Skin care is the base for everything, says Make Up Store’s own make up artist and skin care expert.

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Name: Anna Göransson Age: 25 Lives: Stockholm Family: Mother, father and brother in Jönköping. I live with my boyfriend Kifah and my beloved dog Tiger. Profession: Make up-artist and skin care expert. Career: Started doing make up at 16 and soon got a job through a photography agency in her hometown of Jönköping. Moved to Stockholm at 19 and has among others taken the make up training at Scenum. Make up-artist and skin care expert at Make Up Store for the past five years. Does freelance work as beauty editor and styl-ist. Anna’s three favorite products from Make Up Store: Wonder powder, a fantastic mineral pow-der with real mother of pearl. Moisture mask, a moisturizing mask that I can’t live without. Skin serum. Addictive. Leaves your skin feeling like silk.

– One of the most important tips is to go slow. If you have no experience in skin care you

should not bother with complicated things that you will never use. Start with basic skin

care, cleansing, skin tonic and a moisturizer, and develop on that later. As skin care expert

for Make Up Store she wants to emphasize its abundance of skin care products.

– A lot of people think of Make Up Store as only cosmetics, but we are very proud of our

skin care department, which has become an amazing complement to our make up. It feels

good knowing that Make Up Store offers high quality skin care products of a different kind

with great variety. Apart from the basic products we also have a number of fun things. An-

na’s favorite in the Make Up Store cosmetic bag is their Skin serum, a good base for make

up to stay on all day, or their Exfoliating cleansing powder, a powder peeling that can be

mixed as required.

– Once you start using them, you can’t do without them, says Anna jokingly.

How do you take care of your own skin?

– I’m very fussy. It can be hard sometimes in the evening when I just want to get to bed,

but I never cheat in my skin care and I would never skip sun protection. The sun is really

hard on your skin.

Why is make up so important and so much fun?

– It’s become a part of our wardrobe. Just like clothes, make up helps you express your

feelings and who you are. Make up and skin care products also function to conceal or ex-

pose – and they are our everyday luxury. Everybody wants to look good, even on a weekday.

Anna Göransson’s career in the business has sky-rocketed, and she’s worked hard.

– My family and my friends are proud of me. Of course from time to time I bump into old

acquaintances who do not consider this to be a real job but they have a right to their own

opinion. I am so glad that I can work at what is my greatest interest. She has been with

Make Up Store for five years and she loves it there.

– Make Up Store is a creative company that has grown incredibly and I have grown with

it. I have a lot to be grateful to Make Up Store for. I love their concept and their products

and I feel great with the people I work with. I am anxious to spread my knowledge to our

customers. Some of our products are so special that they demand that the customers take

instructions home with them. I think that makes Make Up Store a first class company. And

she has a lot going for her, traveling all over the country to inspire and train boutique per-

sonnel, giving evening courses.

– Guys think it’s great fun. What makes evenings for guys so much fun is that they are very

open to suggestions, since everything is new and exciting. They are amazed at what a pair

of tweezers, or concealer and skin care can do.

What do you think the trend for guys will be in the future?

– I think things will happen very fast. Previously guys were embarrassed to go out and

buy products for themselves, that’s changed. We see more and more products especially for

men. What makes Make Up Store’s assortment so special is that our products and the way

they are packed are not only for women, as is often the case. They are for everyone.

For make up-artist Anna Göransson cosmetics are like

beautiful tapestries – and being a true craftswoman

she knows that the base is absolutely most important.

– Beauty starts and ends with careful skin care. If

your skin, the base for all cosmetics, is not taken care

of, then your make up will never be perfect. A lot

of people are not aware of how important that base

is, but that’s improving. Anna Göransson knows.

Even though she just blew out 25 candles on her

birthday cake she has been in the business for 10

years. She started to be interested in the amazing

things that could be done with an appearance us-

ing cosmetics and a good skin base at the age of

16. She practiced on her friends. Today she gives

courses both to personnel and to customers in

Make Up Store boutiques and willingly reveals her

insider tips.

M | 98

Cover All Mix Kit. The product to

use when you have something to

hide. Available in limited edition

in our stores world wide. Con-

tains the admired Cover All Mix,

a convertable synthetic brush for

application and a perfect bag.

Offer

M | 99



Hair: Peter Andersson / MIKAs

Models: Ambra, Camilla, Elsa / MIKAs,

Ania / Stockholmsgruppen

M | 100

Body Velvet

Luminizer Silver

Crystal Lips Virgin

Drama Mascara Black

Eyepencil Black

Lipstick Corallo

HAIR MASKA soothing treatment with an intensive conditioning effect.

Surrounds the dry and damaged hair and makes it feeling

healthier, stronger with elasticity and shine. Use weekly or

as needed on clean, towel-blotted hair. Work thoroughly

into the hair and leave it for 10 minutes before rinse off.

M | 101

Ambra

M | 102

M | 103

AniaBody Velvet

Tri Brow Color

Microshadow Moonstone,

White, Pollution

Drama Mascara Black


Lipstick Mysterious

HAIR SPRAYMake Up Store hairspray

provides your hairstyle

with extra strong hold

all day long. Spray

evenly on your hair after

having styled as desired.

The hair spray provides

your hair with volume

and strength. Contains

conditoning ingredients

like salvia leaf extracts

to stimulate the growth.

M | 104

Body Velvet

Microshadow Velvet,

Vanilla, Blonde

Drama Mascara Black

Eyepencil Light Brown

Lipstick Pink

HAIR SHAMPOOMake Up Store mild shampoo for

daily, gentle washing with condi-

tioning benefits. Removes styling

products and assures a moisture

balance for perfect shine. Leaves

your hair with a clean, healthy

and fresh feeling. Safe for color

treatedand permed hair.

M | 105Camilla

M | 106

Body Velvet

Luminizer Gold

Microshadow Regent, White


Drama Mascara Black

Eyepencil Snowflake

Blush Sand

Lipstick Tosca

HAIR CONDITIONER

Repairs and replenishes damaged hair.

The active ingredients protects the hair

from within. Use daily after Make Up

Store hair shampoo. Massage thoroughly

and leave on for 1 minute.

M | 107

Elsa

M | 108

Text: Caroline EngvallPhoto: Andreas von Gegerfelt

(The picture previous published in the finnish magazine Gloria)

Vendela KirsebomThommesen She is blonde, beautiful

and blue eyed. With a sharp sense for business

and beauty. Meet Vendela, the super model that

has been on the top for 25 years.

M | 109

Name: Vendela Kirsebom Thommesen Age: 38 Lives: Oslo Family: Husband Olaf Thommesen, two daughters age five and seven. Profession: Super model. Career: Vendela was discovered already at the age of 13, by the legendary model mother Eileen Ford. At the age of 18 she moved to Italy to start modelling fulltime and shortly after that she signed a contract with Elisabeth Arden. Since then she has been working with brands like Diesel Jeans, Revlon and Victoria’s Secret. Vendela has also had her pictures taken for covers to well established magazines. Besides she was playing against Arnold Schwarzeneg-ger in the movie “Batman & Robin”. Vendelas favorite product from Make Up Store: “I love Make Up Store’s mascara! It is one of the best ones I have ever tried!”

– I have got some time off in our house in the south of Norway. We have an old fisherman’s house just by the sea. It

is so beautiful, Vendela is giggling, though she has only just woken up.

She is busy these days travelling around the world doing campaigns for Sonia Rykiel as well as Marks & Spenser. One

day in Germany next day in the States.

– I still find it very amusing standing in front of the camera. I love the model industry and it is a huge part of my life.

I have worked with this since I was a teenager though today I have a totally different career. After giving birth I do not

work with high fashion, as such, anymore but I am very happy with the clients that I work with today.

As if this was not enough, the other day Vendela also signed a contract with a Norwegian jewellery chain and will

be the front face for their diamonds.

What is it in your career that you are mostly proud of?

– That I have had the opportunity to work for this long and with so many different projects. I feel proud of that I

have lasted for this long in an industry this tough. I find it cool to be able to show that you can be a mother of two Kids

and still do beautiful pictures.

Tell us about your greatest modelling memory?

– Oh, I have so many but I especially remember my first cover. The shoot was for a Swedish Magazine “Vecko Revyn”

and when I saw the covers everywhere in town I found it surreal that it was really ME hanging there. Another memory

is from when I had pictures taken for “Sports Illustrated”. The Model Agency Ford did not believe that I was suitable

for sexy shoots, so when the swimwear magazine contacted me it felt like a victory. I wrote a letter about this to Eileen

Ford and they did actually put up the Magazine covers in the office afterwards.

When where you the best ever made up?

– Everyone says the times when Laura Mercier has made me up, I do not believe there is anyone that can do make up

the way she does. She has a background as an artist and the face really looks like a portrait when she has finished. She

has got the ability making you looking really beautiful. I worked a lot with her when doing shoots for Elisabeth Arden.

How do you look after you skin yourself?

– I am taking good care of my skin and I go for facials often. I usually go to a lady in Stockholm and every time I

have an appointment I book my next one. My skin is very sensitive so I am carefully choosing good products. But I do

not believe that beauty is that important, not as important as media persists. The most important thing is that you feel

happy within yourself. Of course beauty is fun but there must be a limit. TV-programs like ”The Swan” (am American

program where all the attendees must go through surgery) is not okay.

How do you make yourself up for private use?

– Rather little but the older I get the more I realise that I like to make the effort with some mascara, lipgloss and

concealer. What I find amusing with make-up is that you can make such a difference to your look even when only using

a very small amount, I especially like eyepencils with glitter and glittery body product and it is amazing how just an eye

pencil can make your eyes so intense. But obviously, since I got my kids I do not have much spare time for make-up.

What do your daughters say about mummy being in different magazines?

– I have brought them with me when I have done jobs since they where little babies. Of course they think it is fun

but sometimes they say “why do you look so funny” or “why do you have your hair like that”, when I come home after

doing a job. They think it is fun with make-up but they do not want to be models themselves.

What do you think about Make Up Store?

– It is a very good brand with amazingly good products. I think Make Up Store shall have a lot of credit for always

picking up the latest fashion trends. You always find what ever there is that you need in their stores. I would love to

have a similar business one day. Maybe it will be reality very soon. The Norwegian supermodel has a good network

with different skincare brands. That is if she does not become a TV presenter, or writes a book, of course. Vendela is

ready for another 25 years in the industry that she loves the most.

She has circled a round the world several

rounds. She is mega blonde, has frosty

blue eyes and a body so well shaped that

it would make any craft teacher jealous.

Obviously she has worked with all The

Great Ones and these days both TV and

Magazines around the world are fighting

for her. A hectically life for a supermodel

but this very day the seagulls are yelling

in the background and you can hear the

sound of the waves slowly hitting the

waterside. Her two daughters are watch-

ing breakfast-TV and Vendela Kirsebom

Thommesen celebrates a new day with a

steaming hot espresso.

M | 110

SHOPPINGHÄLSAMODE

SKÖNHETINTERVJUER

LIVSÖDENRESOR

MATINREDNING

TESTERNÖJE12

FULLMATADE

nummer per år

Prenumerera på

www.plazakvinna.com

makeupstore_PK 05-05-11 11.04 Sida 1

M | 111

SHOPPINGHÄLSAMODE

SKÖNHETINTERVJUER

LIVSÖDENRESOR

MATINREDNING

TESTERNÖJE12

FULLMATADE

nummer per år

Prenumerera på

www.plazakvinna.com

makeupstore_PK 05-05-11 11.04 Sida 1

Make Up: Prin Tungkasamon

Photo: Nakarin Phophan

Hair: Jaturont Gatebunlue

Creative Director: O´Sira

Fashion Co-ordinator: Sakrapee Suriyos

Models: Daniel / Red, Markus / Model Story,

Jefferson, Osny / Mode

HOME SPA

Forget about the time and hectic environments. Give yourself a

relaxing Spa experience in the comfort of your own home. Apply

a facial-mask, lay down in a hot bath and just do nothing for a

while. The Make Up Store assortment of skincare and bodycare

products offer you plenty of possibilies to create your own home

spa. Make it easy for yourself and choose our Spa-kit! Alone or

together with someone you care for.

M | 112

Moisture Mask

apricot

Like a plunge into cool water this non-perfumed

mask moisturizes the thirsty skin. Enriched with

Apricot oil, Aloe Vera and Seaweed extracts to

treat and nourish the skin. Could be rinsed off

after applying or left over night to moisturize.

M | 113

vitamine C

The Aqua mask is a moisture kick! A stimulating and

moisturizing restoring mask with a mixture of Aloe

Vera, Glycerin and Grapefruit extracts which works

astringent and firming. Suitable for combined skin type.

Aqua Mask

M | 114

Mud Mask

seaweed

Apricot oil, Aloe Vera and Seaweed extract enriched with

essential oils creates a gentle, deep-cleansing mud mask. The

mask can be applied all over the face, down the neck and chest

to get clog-free pores. Suits normal to combined skin types.

M | 115

Apply this mask like a clear film all over the face – leave the

area around the eyes free. Let the mask dry and gently pull it

off in one part – the dead skin cells and dirt will go off with

the mask. Your skin will feel as new-born and soft like silk.

Peel Off Mask

H O2

M | 116

Chocolate Kit. When you purchase three

products from the Chocolate Collection

you will receive an exclusive apron as a

gift. Available in limited edition only.

Offer

M | 117

Make Up: Linda Sundqvist / Link Details

Photo: John Gripenholm

Photo ass: Sven-Anton, Paulina

Hair: Andre Cueto-Saavedra / MIKAs

Model: Karin Bodin / MIKAs

“Less is more” is Linda’s motto when it comes to make up.

She got her make up training in

Los Angeles in 1996 and started

with special effects. But her inter-

est in fashion steered her career

in that direction. After almost

10 years in the profession Linda

has worked with several fashion

magazines both in Sweden and

abroad. She has also set color

to advertising campaigns for

H&M, JC, IKEA, NOKIA, NIKE.

as t ime goes by

M | 11870s

M | 119

Eyedust 24 Carat, Lounge

Microshadow Old Gold,

Bronze, Cookie

Eyedust Amazon

Mixing Liquid

Eyepencil Forest

Liquid Blush Paint Rose

Colored Mascara Green, Blue

Crystal Lips Virgin

High Tech Lighter Asteroid

M | 12020s Matte Foundation Milk

Blush Chic

Microshadow Satin, Diva,

Penny Lane, Glam, Cookie

Cybershadow Meteor

Eyedust Empire

Lipgloss V.I.P, Ego

Eazy Cover Blue

Drama Mascara Black

Dual Foundation Stockholm

Who is naturally blushing in brown? For a fresh and natural look choose a blusher with red pigmentation!

M | 121

60sMatte Foundation Milk

Luminizer Silver

Scent Lips Lip-Lap

Cover All Blue

Drama Mascara Black

Dual Foundation Stockholm


Cybershadow Meteor

Microshadow White, Muffin, Smog, Pollution, Satin

If the blusher comes to close to the

eye it may give the illusion of a bag

underneath the eye, therefore apply

your blusher two fingers from the eye!

M | 12250s Matte Foundation Milk

Luminizer Gold

Eyedust 24 Carat

Microshadow Satin,Aquarius,

Cookie, Eclipse

Cybershadow Meteor


Blush Peach

Drama Mascara Black

Lipstick Pout

Lipgloss Oui

M | 123

80s

Matte Foundation Milk

Eyedust 24 Carat, Crystal


Eyepencil Sparkling Beach

Blush Chic

Drama Mascara Black

Colored Mascara Blue

Microshadow Aquarius, Satin,

Cookie, East, White

To bring the cheek bones out apply the

blusher on the very apple of the cheek!

M | 124

Merit Bertilsson She is the forklift driver who became a make up artist.

M | 125

Text: Caroline EngvallPhoto: Fotograf niclas, Eskilstuna

Her prizes are proudly displayed in the front window of her Eskilstuna

city shop. When Merit Bertilsson was awarded ”Best Make Up Store shop

in Sweden” for the second time she says she was shocked, but extremely

happy. She found out during the yearly Make Up Store kick off last spring.

– I could not believe we won again. I took my staff out to a dinner to

celebrate, and we had a great evening. My staff are putting in a lot of effort

to make our shop the best in Sweden, says Merit Bertilsson.

The competition is hard. The small country of Sweden has 35 Make Up

Store shops, all run by skillful make up-passionates.

– I don´t know what makes us different from everybody else, but we´re

working very hard on improving customer care and getting new members,

and we were also the first store to have special evenings for men.

That idea came up at home, when Merit and her boyfriend were talking

about make up.

– ”Why don´t you do the same thing you do for women with men?” he

said, and now our ”male evenings” are extremely appreciated. We have 15

to 20 guys participating at every one of those evenings, and they are using

more and more products. Cleansing products, moisturizers and our new

”Anti Fire” are very popular and the best-seller “Cover All Mix” is also a

sought-after article among men. The guys always return to the store!

What are you most proud of in your career?

– That our customers seem to be satisfied with us. I am also proud that I

have found such good staff to my stores. They are fantastic!

What do you think of Make Up Store as a concept?

– I love the products, they are the best. I support everything Make Up

Store do, and the CEO Mika Liias has done an amazing job. He is really

inspiring. I would love to own some more Make Up Store shops one day. I

have dreamt about working in this business since I was 13 years old, and

had to work as a forklift driver in the industry for a couple of years to make

some money to fulfill my dream, and I hope I can continue working like

this for a long time still.

Are you going for a hat trick and an award next year?

– Haha, I sure do hope so. We´ll do our best. It is our motto, and we try

to achieve it every day.

Name: Merit Bertilsson Born: 1974 Lives: Eskil-stuna, Sweden Family: Boyfriend Profession: Make up-artist and owner of two Make Up Store boutiques in Eskilstuna. Awarded twice for ”The Best Make Up Store in Sweden”. Merit´s three favorite products from Make Up Store: Cover all Mix, All our eye shadows, The new tweezers.

M | 126

be a V.I.PTo become a club member of the Make Up Store club you must fill out an application

form at one of our stores. Upon doing this you will receive a gift from us and a discount

card which serves as your membership card. This card, which is valid for a one-year

period and renewable, allows you a 10 % discount every time you shop at one of the

Make Up Store boutiques.

Club evenings are continuously and exclusively arranged for our members. There

you will have the opportunity to have make up done and receive tips about the shades

you should use for best results. Best of all, during our club evenings you also get a 20 %

discount on the assortment of Make Up Store products. These events take place about

six times a year and available for customers 18 years of age or older. Contact your near-

est store to sign up for a club evening at least two day ahead to make sure your name

will be attended on the V.I.P-list.

Welcome to the club!

Theme for the club evenings fall 2005

CLUB EVENING, COWGIRL-EVENT, DROTTNINGGATAN, APRIL 27 2005

September 27

October 25

October 27

November 29

December 15

Joulie Rouge

Exhibition

The Creme Exclusive presentation of the new Creme.

Chocolate

Crystal Holiday Take the opportunity to settle the X-mas issues in time.

M | 127



Models: Maria G, Ambra / MIKAs

M | 128

M | 129

Studio Foundation Ultra

Microshadow Pollution, White, Spirit

Long Lash Black

Mixing Liquid

M | 130

Liquid Foundation Sand

Microshadow Ghetto, Aquarius

Long Lash Dark Brown

Lipstick Bare

M | 131

STOP

being afraid of trying new colors and ways to apply them.

M | 132

Studio Foundation Tan

Cake Eyeliner White

Mixing Liquid

Treatment Mascara

SKIP

M | 133

M | 134

M | 135


Drama Mascara Black

Lipstick Pink

PAUSE

M | 136

ICE CREME TIME EVENT June -05

Linda Bentefour & Lars Wallin on the pink carpet.

Helen, Stig & Magda with pink cocktails.

Fredrik, Claudio & Mikael.

THAILANDApril -05

Winners of the Make Up Store awards.

Emilia, Therese, Henrik, Stig & Gunilla by the pool bar.

Olle, Golf & Mika.

WEDDING COLLECTION BY LARS WALLINTallinn May -05

Ulrika is instructing a bridal make up on Simona.

Mika Liias & Lars Wallinsharing a bride...

STORE OPENINGMiami April -05

M | 137

M, ISSUE No1, RELEASE PARTYMarch -05

Maja Gullstrand reading about Tea Eye Gel.

Sophie Uppvik with girlfriend Susanne Spermeder.

Mika Kjellberg & Anton Nilsson.

Gladys del Pilar &Sven von Essen.

Michaela de la Cour and Eva Staffas.

The hostessfor the evening.

Hans Shimoda &Catarina Hurtig

A priest is blessing the store.

STORE OPENINGCuliacan, Mexico June -05

M | 138

Products

Microshadow

Cybershadow

Glitter

Eyedust

Eyepencil

Liquid Eyeliner

Glitter Eyeliner

Twinkle Eyeshadow

Sensitive Mascara

Max Lashes

Long Lash

Drama Mascara

Lipstick

Gloss Lips

Lipgloss Pot

Lippencil

Nailpolish

Liquid Foundation

Wonder Foundation

Compact Powder

Dual Foundation

Studio Foundation

Bronzing Powder

Sparkling Powder

Loose Powder

Wonder Powder

High Tech Lighter

Concealer

Cover All Mix

Blush

Creme Blush

Wonder Blush

Sweden Finland Denmark Norway Estonia Spain Mexico Singapore USA

SEK € DKK NOK EEK € MXN SGD $

110 13 90 125 150 12.90 172 25 14

110 13 90 125 150 12.90 172 25 14

95 13 90 95 150 12.90 161 23 14

115 13 95 125 165 12.90 172 23 14

90 10 80 95 140 10.50 161 25 13

145 15 125 145 200 19.00 184 27 16

145 16 125 145 200 19.00 184 27 16

145 16 125 145 200 19.00 184 27 16

119 14 105 135 190 13.70 172 25 15

139 15 115 145 195 16.00 196 27 19

189 21 155 195 235 21.00 278 33 21

210 23 170 215 250 23.00 270 35 25

149 15,5 120 139 185 14.30 184 27 17

125 14 105 145 175 14.00 185 25 15

110 13 105 120 160 12.90 161 25 13

90 10 80 95 140 10.50 161 23 13

95 10 75 95 125 10.50 150 19 12

235 25 195 255 295 26.50 287 45 28

320 36 260 385 385 36.00 471 61 32

198 22 160 185 270 22.00 143 45 20

249 24 205 249 295 24.50 143 47 22

210 20 170 210 265 22.00 253 35 20

198 22 160 185 270 22.00 143 45 26

195 22 160 185 270 22.00 265 39 21

195 22 160 180 270 22.00 265 39 21

385 43 315 395 385 43.00 330 69 32

155 17 125 155 240 17.90 235 33 18

125 13 105 110 175 13.00 150 25 14

235 25 195 245 315 28.00 311 53 25

135 13 110 130 165 13.90 196 27 16

155 14 125 135 175 15.50 196 29 15

155 14 125 195 175 15.50 196 33 23

In Our Stores

All prices are correct at time of going to press but subject to change.

M Magazine no.2

Documents

Transcript of M Magazine no.2