Lumbersexual infographic
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Transcript of Lumbersexual infographic
LUMBER SEXUAL• • •
• • •
The rise of new trends
THE LUMBERSEXUAL THE ATHLEISURE
Bearded
Flannel - Wearing
Outdoorsy looking
Comfortable
Sporty
Expresses a lifestyle
Lumbersexual 101
• Beard Care: Importance of the beard.• Bold Beanie: A fashion staple.
• Pullover fleece • Flannel Shirt• Vintage-styled tee• Vest
• Distressed Jeans • Hiking / Climbing / Working Pants• Hiking Boots
MOTOR
DRINKS
OUTDOOR ACTIVITIES
TECHNOLOGY
PASSIONS
Lumbersexual 101: The Value of the Beard
Men’s grooming marketto hit $6B by 2017.
41% of social conversations about lumbersexuals is primarily
related to their beards.
“For the first time in history,men spent more cash
on male-specific toiletriesthan on shaving products.”
- IndependentRetailer.com -
TATTOOS
Are sported by many lumbersexuals.
“Inked” and “Freshly Inked” are among their favorite magazines.
PLAID SHIRTS
The plaid shirt market grew 65% in 2015.
- Edited.com
BOMBER JACKETS
Arriving in the US and UK in Spring ‘15 grew, this trend grew 128% compared to the year before.
Lumbersexual 101: Personal Style
MOTOR DRINKS OUTDOOR ACTIVITIES TECHNOLOGY
Lumbersexual 101: Passions
TOP SOURCESTOP BRANDS
MOTORCYCLES190.2
( popularity index )
MOTOR LOVERS188.7
( popularity index )
Lumbersexual 101: Motors
BEERS179.1
( popularity index )
TOP SOURCESTOP BRANDS
LIQUORS177.8
( popularity index )
Lumbersexual 101: Drinks
BACKPACKING188.7
( popularity index )
TOP OUTDOOR ACTIVITIES
174
153
134
117
102
0.14% 0.30% 0.47% 0.63% 0.79%
POPU
LARI
TY
BACKPACKING
MOUNTAINBIKING
HUNTING
REACH
CANOEING
SURFING
Lumbersexual 101: Outdoor Activities
SHARING CONTENT VIA...TOP BRANDS
NERDS128.8
( popularity index )
Lumbersexual 101: Technology
“He looks like a man of the woods, but works at The
Nerdery, programming for a healthy salary and benefits. His
backpack carries a MacBook Air, but looks like it should carry
a lumberjack’s axe.”
- Gearjunkie.com -
24.3%
23.2%
19.4%
9.7%
Android
Mobile Web
iPhone
Desktop / Web
CONSUMER INSIGHTS SUITE
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