Louisville Builder December 2011

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RecoRd TickeTs sold aT HiPac NigHT i HigHligHTs oF 2011 i iNTeRioR desigN: WHaT’s HoT? WHaT’s Passé?

THe oFFicial PUBlicaTioN oF THe HoMe BUildeRs associaTioN oF loUisVille, iNc. VolUMe 26, No.12 deceMBeR 2011

2 louisville builder • hbal.com

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Turn your home or office into one to be envied. Since 1932, we’ve offered the highest quality millwork, casework, and custom decorative finishes. Using KLEER™ Trimboard, we create a look that lasts a lifetime. KLEER looks and feels like wood, but won’t rot or swell and is highly durable. For restoration, remodeling,

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HBAL President Billy Doelker, Key Homes, LLC, commented on additional harm facing the industry. “ The governmental regulation of the AD&C loans that affect developers and builders also continue to have an impact on the product that is available for consumers to purchase.

What is the Story?

Homeownership is the lead character in the American dream and the American economy. The antagonists are the legislative threats that have the potential to eliminate that dream for many people. We need to work together to preserve homeownership as an American way of life. The plot of this story depends on people taking action. Homeownership is a valuable catalyst for job creation, which can cre-ate a stronger economy and a brighter future for our country. People need to realize the positive role homeownership plays and the current threats against it.

How Can Members Take an Active Role in Telling the Story?

There’s a powerful connection between housing, families, the economy and local communities. While the general public is basing its opin-ion of homeownership on sound bites and headlines, they still value homeownership. What they might be missing, however, is connecting with the resources in their own backyards that can offer them a dif-ferent perspective of homeownership. That’s where YOU come in. As HBAL members, you are experts in the field and have established the credibility that people can respect as a trusted resource. To better com-

municate the story of homeownership and how the current threats can mean even more harm to the economy, members can help spread the word about the American dream and how to protect and invigorate it. “It is paramount that we spend time educating our

peers about the true threats to home ownership that exist today. Congress, and now regulators, are now acting in ways that contradict the dreams and aspirations of the majority of Americans, and their

constituents.” – Chuck Kavanaugh

Doelker suggests that members include the positives that potential homebuilding could have on the economy when they are talking with friends and colleagues. “If I were talking to a friend, I would emphasize the correlation between building new homes and jobs. If housing be-came a significant force in our economy it would have a huge impact.” HBAL Executive Vice President Chuck Kavanaugh emphasized the importance of telling the story of homeownership, rather than the housing industry. “I think that the majority of messages that the as-sociation has used when speaking to various audiences has been about the ‘housing industry,’ but one of the most important takeaways of the NAHB survey is that Americans respond better to what they best relate to, and that is ‘home ownership.’ We can begin to help our in-dustry most when we place this very personal issue to all of us who work and represent the industry on our product’s main consumer – the homebuyers.”

What Can Homeownership Mean to Americans?Homeownership can be a key source of:

Pride ... Peace of Mind ... Accomplishment ... Security

Low Awareness of Possible ChangesPOS/LAKE Research, May 2011 (N=2,000 likely voters)Have you seen, read, or heard anything about proposals being considered in Washington regarding changing the home mortgage interest deduction?

POS/LAKE Research, May 2011 (N=2,000 likely voters)Have you seen, read, or heard anything regarding down payment requirements when purchasing a home?

71%

27%

2%

81%

19%

NoYes Don’t Know NoYesSource: NAHB

The Story of Homeownership in Today’s Ecomony

featureThe Story of Homeownership in Today’s EconomyFairy tales aside, everyone wants the story of homeownership to have a happy ending, however the Ameri-can public is still deciphering the moral of the most recent chapter of buyers getting into mortgages that are over their heads and fear of losing their jobs. NAHB has conducted recent surveys that measure how Americans value homeownership. page 6

contents

THE OFFICIAL PUBLICATION OF THE HOME BUILDERS ASSOCIATION OF LOUISVILLE, INC.

vol. 24, no.12 december 2011

productsOutdoor Heating & LightProducts every member should know about. page 21

eventsRecord Tickets Sold at HIPAC NightHIPAC Night held at Locust Creek Clubhouse October 3, 2011 was a huge successpage 22

association news

10 Highlights of 2011

13 How are SMC Members Selling the Advantages of Newly Built Homes in Today’s Market?

14 Interior Design: What’s Hot? What’s Passé? What’s Coming?

16 Celebrate Your Success: Apply for a Louisville Remodeling Award

departments

Find expanded content and connect with others!www.Facebook.com/HBALouisville

RecoRd TickeTs sold aT HiPac NigHT i HigHligHTs oF 2011 i iNTeRioR desigN: WHaT’s HoT? WHaT’s Passé?

THe oFFicial PUBlicaTioN oF THe HoMe BUildeRs associaTioN oF loUisVille, iNc. VolUMe 26, No.12 deceMBeR 2011

Perspective Letter ..............................5

Member Meetings ...........................25

Member News .................................26

New Members .................................28

Milestone Members ........................28

Honor Roll ......................................29

Calendar of Events ..........................30

Cover: The NAHB has recently conducted surveys of how Americans feel about homeownership. Here is their story.


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“We are in the business to connect members to members and members to consumers”

Call the HBAL today to find out how you can get connected

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Your ConsumerYour Consumer Your Consumer

Participate in our BIG GIVE AWAYSAssociate Members that would like to find out more about participating in the BIG GIVE AWAYS at the Home Product Expo need to call Gail Schell at 429-6000.

Participate in the Home Product ExpoDon’t wait to generate new business for 2012

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Home Builders Association of Louisville, Inc.1000 North Hurstbourne ParkwayLouisville, KY 40223-4012(502) 429-6000FAX (502) 429-6036Email: [email protected] Site: www.hbal.com

2011 OFFICERS

Billy DoelkerPresident

Rob Eberenz, Jr.Vice President

Bob Thieneman, Jr.Treasurer

Perry LyonsSecretary

Stan Logan, Jr.Associate Vice President

Charles J. KavanaughExecutive Vice President

BUILDER DIRECTORSTerry Chynoweth Pat Durham Michael IsaacJoe KrollP. R. LancasterDavid LurdingJeremy McGrawGeorge MillerMichael O’DeaChris OsborneRocco PigneriDavid RateauDave Smith Todd Stengel

ASSOCIATE DIRECTORSBill BardenwerperDavis BolandJoe DumstorfDavid Ernst Dale HellmannBuddy KittlePaul MieleDavid MikelsTeresa MorganJeff RatanapoolTom RaverJoe SimmsDerek Smothers

HONORARY BUILDER DIRECTORClifford Thieneman, Sr.

HONORARY ASSOCIATE DIRECTORSFrank Arnold, Sr.Richard Bean

PUBLISHERCharles J. Kavanaugh

EDITORTara Brinkmoeller

ADvERTISINgMelissa MattinglyKimberly Greenwell502.429.6000

gRAPHIC DESIgNScott Dudgeon

WRITERSStacy Smith Rogers HBAL IssuesNancy Miller Product FeaturesHBAL Staff

PRINTINgUnited Graphics

As we close out 2011 I find myself feeling grateful for many things. These past several years have been challenging for our industry to say the least, but I am constantly inspired and re-energized by the resolve of our members. Your strength in leadership and in-novation for your business has challenged me to lead with the same passion and vigor at the Association. It is my hope that you have received the same feel-ing of support, motivation, and positive outlook from your Association leadership and staff. Our mission is based in member service – moreover, in providing op-portunities for you to grow and develop business. Just as you do in your business, we are constantly looking for new or better ways to provide the services most needed by our customers – the HBAL members. If we can provide you with any service or support that you feel we are not currently offering, please let us know how we can make your membership more valuable in the future.

“Your strength in leadership and innovation for your business has

challenged me to lead with the same passion and vigor at the Association.”

Although we have not experienced the level of economic uptick that was predicted by many econ-omists in the industry (and that we were all hoping for), I think that our Louisville market has experi-enced some positive indicators that we are beginning our journey up again. I am inclined to think this be-cause of some of the positive outcomes for our As-sociation events this year. Most notable is the success of Homearama 2011 at Norton Commons. With 21 homes – the most ever on one site – all within a price range of $450,000 to $700,000, and the fact that 16 homes were sold prior to the event, I can’t help but think that there is hope for our future. I’m also en-couraged by the amount of confidence exhibited by our Homearama site selection committee, which felt comfortable with a dual site event for 2012. We’re off to a great start already for Homearama 2012 at Rock Springs and Shakes Run with contracts already in hand for lots at both sites. I think it’s appropriate to once again describe my expectations for next year as cautiously optimistic. I feel like I have stated this before, as recent as last year

describing my ideas about 2011, but the end of this year has a different feeling than those of the recent past. There is momentum in pockets of our industry that I believe have the chance to expand and grow, meaning increased business opportunities for us all. Next year’s elections will have an effect on business in all industries, but I think we will be poised for im-provement and on the road to the “new normal” by this time next year.

“There is momentum in pockets of our industry that I believe have the chance

to expand and grow, meaning increased business opportunities for us all.”

As hard as it is to stop thinking ahead and plan-ning for the future during this time of year, it is my hope that you take the time to live in the moment and enjoy today. Cherish this time with your friends, fam-ily and loved ones. Celebrate your successes, no mat-ter how small or large – you’ve made it through some of the most challenging times for our business and industry. We are thankful that you have continued to allow us to be a part of your journey and look forward to continuing to move forward with you.

Again, Happy Holidays and we wish you a prosperous New Year.

Charles J. KavanaughExecutive Vice PresidentHome Builders Association of Louisville

Happy Holidays to You and Your Family

BY CHUCk kAVANAUgH

perspectiveletter

HBAL.COM

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Visit our Facebook page for more from Chuck Kavanaugh and to give us your feedback.

http://www.facebook.com/HBALouisville


in a land not so far away, there was an econ-omy which had experienced some rough times. The people of the land were sad. They missed the days when the economy was good and homeownership was valued. And, so they were afraid.

One day, an army of builders with new floor plans and ideas for re-building the economy came into the land. The people turned them away, proclaiming that they didn’t want to repeat the same story that had hurt them before. “Homeownership was the problem,” they said. But, the builders told them it was a different story now and they have been working hard with bankers and Realtors to make sure the people would be safe. They warned them of threats to their American dream and how the people of the land could play a role in making sure that dream would be possible and responsible.

The builders, suppliers, bankers and Realtors were tired, but diligent in telling and re-telling how things had changed. It took a long while for the people to understand, but as they explained why investing in building new homes was good for the economy and that taking away the dream was bad, the people slowly gained confidence. Little by lit-tle, the messages were understood. People, who had been hesitant for quite a while, listened more and engaged with them. Before long, they understood and looked more optimistically toward the day when everyone would live happily ever after ..

nce upon a time...Of

SOLD

7 december 2011

Blake Smith works in NAHB’s communications office and he said that consumers are not hearing some important messages they need to hear to better get a grasp of the entire housing story. “In recent years, homeownership has been associated primarily with the financial aspects of the deal. What has been forgotten is that homeownership has many benefits that appeal to people’s core values. Homeownership provides peace of mind, a sense of accomplishment and long-term se-curity,” he explained.

What Does the Public Currently Believe?

According to the survey conducted by NAHB in August, the major-ity of Americans believe changes are needed in the industry, even if it makes homeownership harder to obtain. Currently, less than two of five Americans solidly support continuation of key policies that have been the underlying bedrock of homeownership. Few are aware of the drastic nature of changes proposed.

However, Americans continue to value homeownership ...

• Almost all (95percent) of thepeople polled said they arehappywith their decision to own a home. According to the survey, that senti-ment held true even among people whose homes are “under water.”

• Inaddition,83percentofthosewhoowemoreontheirmortgagethan their home’s current value said they are happy with their decision to own a home.

• Asignificantmajority(75percent)thinkowningahomeisthebestlong-term investment they can make and is worth the ups and downs of the housing market.

• Amongpeoplewhodon’tcurrentlyownahome,73percenthopetoown a home in the future, the poll found.

What are the Current Threats to Homeownership?

Policymakers are pushing for sweeping tax code changes that could prevent millions of families from ever achieving homeownership. Some of the proposals under consideration include eliminating or reducing the mortgage interest deduction and the deductions for property taxes and the interest on home equity loans. Industry experts believe that this would hurt those who have played by the rules and sacrificed to get to where they are today and would send shockwaves through the economy. While some people claim that the mortgage interest deduction primarily benefits the wealthy, younger households and middle income home owners are actually the biggest beneficiaries. Abolishing or limiting the mortgage interest deduction could also impose serious damage on millions of middle-class home owners by further depressing home values. A number of members of Congress support abolishing Fannie Mae and Freddie Mac and ending the federal backstop to housing. NAHB’s research indicates the result of that would drive up the cost of long-term financing and destabilize the housing market. A reliable supply of affordable 30-year, fixed-rate mortgage financing is essential to a vibrant housing market. NAHB emphasizes that Congress should ensure that the federal government plays an appropriate role in keep-ing mortgages readily available and affordable for America’s working families. The proposed minimum 20 percent down payment for qualified residential mortgages would quickly become the nationwide standard and would put homeownership far beyond the reach of most first-time home buyers and middle-class households. NAHB estimates that it would take 12 years for the typical family to save enough money for a 20 percent down payment on a median-priced single-family home. NAHB emphasizes that the housing market was created by irrespon-sible lending, not low down payment mortgages and that prudent un-derwriting standards would ensure that buyers can afford their mort-gage as opposed to down payment requirements.

The Story of Homeownership in Today’s Economy

By Stacy Smith Rogers, Grace Communications, LLC

nce upon a time...


HBAL President Billy Doelker, Key Homes, LLC, commented on additional harm facing the industry. “ The governmental regulation of the AD&C loans that affect developers and builders also continue to have an impact on the product that is available for consumers to purchase.

What is the Story?

Homeownership is the lead character in the American dream and the American economy. The antagonists are the legislative threats that have the potential to eliminate that dream for many people. We need to work together to preserve homeownership as an American way of life. The plot of this story depends on people taking action. Homeownership is a valuable catalyst for job creation, which can cre-ate a stronger economy and a brighter future for our country. People need to realize the positive role homeownership plays and the current threats against it.

How Can Members Take an Active Role in Telling the Story?

There’s a powerful connection between housing, families, the economy and local communities. While the general public is basing its opin-ion of homeownership on sound bites and headlines, they still value homeownership. What they might be missing, however, is connecting with the resources in their own backyards that can offer them a dif-ferent perspective of homeownership. That’s where YOU come in. As HBAL members, you are experts in the field and have established the credibility that people can respect as a trusted resource. To better com-

municate the story of homeownership and how the current threats can mean even more harm to the economy, members can help spread the word about the American dream and how to protect and invigorate it. “It is paramount that we spend time educating our

peers about the true threats to home ownership that exist today. Congress, and now regulators, are now acting in ways that contradict the dreams and aspirations of the majority of Americans, and their

constituents.” – Chuck Kavanaugh

Doelker suggests that members include the positives that potential homebuilding could have on the economy when they are talking with friends and colleagues. “If I were talking to a friend, I would emphasize the correlation between building new homes and jobs. If housing be-came a significant force in our economy it would have a huge impact.” HBAL Executive Vice President Chuck Kavanaugh emphasized the importance of telling the story of homeownership, rather than the housing industry. “I think that the majority of messages that the as-sociation has used when speaking to various audiences has been about the ‘housing industry,’ but one of the most important takeaways of the NAHB survey is that Americans respond better to what they best relate to, and that is ‘home ownership.’ We can begin to help our in-dustry most when we place this very personal issue to all of us who work and represent the industry on our product’s main consumer – the homebuyers.”

Low Awareness of Possible ChangesPOS/LAKE Research, May 2011 (N=2,000 likely voters)Have you seen, read, or heard anything about proposals being considered in Washington regarding changing the home mortgage interest deduction?

POS/LAKE Research, May 2011 (N=2,000 likely voters)Have you seen, read, or heard anything regarding down payment requirements when purchasing a home?

71%

27%

2%

81%

19%

NoYes Don’t Know NoYes

Source: NAHB

The Story of Homeownership in Today’s Ecomony

Download the NAHB presentation “Comminications & Messaging Strategy” at www.hbal.com/site/newsroom/news-links.html

HBAL.COM

FACEBOOK

http://www.hbal.com/uploads/34/File/NAHB%20Messaging%20Presentation%20short%20version.pdf

9 december 2011

Top Three Facts That Consumers Need to Better Understandfrom Billy Doelker

1. It’s a great time to buy new homes over resale or foreclosure because of the prices that are available for a much more energy efficient home with all new products and warranties.

2. Mortgages are still available for people with good credit and jobs. Interest rates are still at record lows.

3. Homeownership is still a top priority for Americans.

Kavanaugh also made reference to educating people on the current threats of homeownership. “It is paramount that we spend time educat-ing our peers about the true threats to homeownership that exist today. Congress, and now regulators, are now acting in ways that contradict the dreams and aspirations of the majority of Americans, and their con-stituents.” HBAL Director of Communications and Public Affairs Tara Brink-moeller elaborated, “It is important for all of us involved in the hous-ing industry to continue to convey a consistent and similar message to Americans about the value of homeownership, which we know the ma-jority of the public aspires to.” NAHB offers valuable information that helps educate members on the threats against homeownership and the important role that owning a home plays in our society. For more information, visit nahb.org

Few Concerned Homeownership is Heavy Under AttackN=1,991To what degree do you think home-ownership, as we know it, is under attack?

32%

43%

12%

14%

Source: NAHB

Heavy

Moderate

Just a little

Not at all

Members of the Home Builders Association are encouraged to call or e-mail now to be included in the 2012 Home, Garden & Remodeling Show presented by Window World. Booths are on sale now and as a member of the HBAL you do not want to miss out on your opportunity to

get booth space in one of the top Home Shows in the country and take advantage of your member discount.

What better way to jump start your business for 2012 than the face to face contact with thousands of qualified consumers touring the Show Floor.

Call 502-429-6000 or E-mail Gail Schell at [email protected] or Jessica Embry at [email protected].

Visit our website for more information.

www.LouisvilleHomeShow.com Produced by:

Show Sponsor:

March 2-4, 2012Kentucky Expo Center, South Wing B & C

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11 december 2011

HBAL staff and leadership spent a great deal of time in 2011 oversee-ing new, creative and productive ways of operating the association and connecting members with potential consumers. Beginning in January, HBAL’s goal was to continue the value-driven services and benefits to members in ways that help contribute to being successful in a challeng-ing economy. And, challenging it has been. However, HBAL has re-mained a strong, vibrant association because of the commitment of its members. 2011 demonstrated the resolve and dedication of members who believe in their industry. Builders and suppliers listened to consumers and adjusted their busi-ness plans and marketing strategies to be prepared for when the econo-my gets stronger. Instead of taking a seat on the sidelines, they worked hard to ensure their businesses stayed in the game, working together to help improve consumer confidence in the housing industry. Builders introduced home plans with smaller, more efficient floor plans that are greener and smarter. Realtors responded to the challenge of market-ing newly built homes without specs and promoting to consumers that these changes in the building of new homes were just what they need today -- homes they can realistically afford that satisfy their current and future needs. The association worked hard to communicate to the public and media that the Louisville home building community was poised and ready to deliver products and services that made positive impacts on the econo-my and helped preserve their own version of the American dream. The efforts put forth in this year will continue to build a stronger awareness of the local industry in 2012. Looking back on 2011, there were many positives. Some of the highlights of this year include:

Homearama Homearama 2011 at Norton Commons was the largest single site in the event’s history. With 21 projects on display, 18 builders and more than 200 associate members were connected to 40,000 consumers during the 16-day Homearama event. The event offered an important reminder about the value and excitement surrounding homeownership, especially in the wake of a slowly rebounding economy. What was perhaps most significant about the host venue this year was the emphasis on being part of a community of homeowners, where neighbors know neighbors and friends are welcome. That in and of itself is a vital part of the Ameri-can dream of homeownership. Strategically positioned just feet away

from each other, the homes showcased cutting edge designs that were different from any other Homearama to date. HBAL Continues to Hold 2nd Largest RankingHBAL continues to achieve the ranking of the second largest HBA in the country for the third straight year. A successful membership drive brought in 124 new members. The retention rate isn’t too shabby either -- averaging at 80 percent! The ranking serves more than just a sense of pride for HBAL. It also demonstrates the strength of the building industry when compared to other HBAs across the country.

Commercial Council HBAL has increased member participation in the Commercial Coun-cil to 121 members and has expanded the reach and influence of the Council in the community. The formation of the Council in 2008 brought to light the fact that the issues and challenges facing both local commercial and residential building were much the same. In addition, similar regulations and laws that affect the ability to develop and build could be more effectively addressed with a unified voice rep-resenting both industries. Government RelationsBecause of the tenacious efforts of HBAL members, the association has been able to effectively communicate with legislators and government officials throughout the year. HBAL’s introduction to Mayor Greg Fischer began long ago, and the ongoing dialogue with him during the campaign in 2010 allowed many opportunities to communicate the role that home building plays in Metro Louisville. Volunteer members and staff of the association remain engaged with the new Metro Lou-isville administration in 2011. As a result, a very healthy business- and development-friendly atmosphere has been strengthened. In addition, HIPAC Night produced the largest sale of tickets in the event’s history. HBAL is positioned to create more highlights in the coming year, with the creation of a new website that is designed to make it easier for consumers to navigate and connect with the products and services of members. The new site will simplify and separate the user experience for members and consumers and improve search functionalities, while also incorporating video hosting and serving as a valuable resource for both members and consumers.

Highlights of 2011By Stacy Smith Rogers, Grace Communications, LLC


Q: What are the top three major advantages of buying a newly built home that you are communicating to your clients?

SG – 1. The fabulous selections that the buyers get to choose from – tile, appliances, granite, hardwood flooring, trim, etc ... 2. The quality of the new home construction and the outstanding features. One example in Norton Commons is that all of our homes have at least 10-foot ceilings on the first floor, which makes the home feel open and welcoming from the minute you step inside. 3. Energy efficiency is a big selling point. In Norton Commons, all the new homes are Energy Star-certified and come with the one-year builder’s warranty.

PD – 1. New construction allows customers to get exactly what they want in a home. 2. New homes are built to new and more stringent building codes. There are more electrical outlets which are tamper-resistent and arc fault protected. This improves safety and convenience for your family.

Building products and methods are better engineered and manufac-tured than ever before. Today’s homes are more energy efficient, with the possibility of Energy Star designation, that adds resale value and immediate energy savings, especially when compared to an older, ex-isting home. 3. If you decide to buy your own home to suit, you can design and build the home the way you want for your needs, wants and lifestyle. It can have your signature all over it, and the process is fun – it’s the American Dream!

TM – 1. Resale will be stronger with a new home, especially with all nightmares people are finding out after the closing of a short sales and foreclosure. There are so many undisclosed problems or updating that needs to be done. If they would consider to have one built, they may not get the “steal of a deal” but they can choose to build less square footage, because they are building what they want. There’s no unused space and they get exactly what they want. 2. One of the things I try to make buyers realize, is that if they buy

How are SMC Members Selling the Advantages of Newly Built Homes in Today’s Market?

The Sales & Marketing Council (SMC) is comprised of professionals who are dedicated to promoting the new home building industry and who are in the trenches, connecting with potential homebuyers on a regular basis. Three local SMC members, Susan Graf, Norton Commons, Pat Durham, Pat Durham Builder, Inc., and Teresa Morgan, ERA Kepple Keene, share their perspectives of how they’re promoting the local industry ...

By Stacy Smith Rogers, Grace Communications, LLC

13 december 2011

a new construction house, they are truly helping our economy get back on its feet. Every new home that is built equates to the economic impact of putting three families back to work for one year. 3. Because of codes and all the new products, they will save so much in utilities. New homes are safer. In a new home you most likely will have 10-15 years before you will be replacing big ticket items. Over that period, that is a pretty big savings. When you buy a foreclosure or short sell you may be pumping big monies into that house every year.

One of the things I try to make buyers realize, is that if they buy a new construction house, they are truly

helping our economy get back on its feet. Every new home that is built equates to the economic impact of

putting three families back to work for one year.- Teresa Morgan

Q: Are consumers responding to those top three/four things? If not, what can builders do to better address their requests?

SG – The builders seem to be listening to the buyers and adapting their construction and selections to the buyer’s desires. They also have embraced the Energy Star building process and are making the houses so much more efficient for the buyers and helping keep their utility costs down.

“The key to try to answer some of those concerns is the emphasis that “now is the best time to build,”

due to low interest rates (historical lows), contractor availability and lower component pricing.”

- Pat Durham

PD – Consumers are responding to these issues, just not in the quanti-ties we have seen in the past. Many of the objections are out of the control of the builder or Realtor, such as the poor economy, consumer’s fears of job retention and existing homes that will not sell as quickly as we all want. The key to try to answer some of those concerns is the emphasis that “now is the best time to build,” due to low interest rates (historical lows), contractor availability and lower component pricing.

TM – Buyers seem to be listening, but not always reacting. I would like to see more awareness in the media that builders are really build-ing homes. It is like the community has forgotten that building is an option. I tell clients, “You don’t need to be extravagant. You may want to downsize, but building can actually be less money if you are truly getting what you want where you want it. You could get just what you need for now and in the future in a new home that has an effective floor plan.”

Q: In regard to securing a contract for a future Homearama home, what really “seals the deal” with prospective buyers?

SG – Our Homearama buyers really loved the fact that the builders, suppliers and subcontractors were able to increase the allowances and finishes and be able to discount or absorb the cost to showcase a new product. The buyers were able to get the advantage of the upgrade without the cost.

PD – Building in one of the premier new neighborhoods in Louisville with the opportunity to take advantage of the latest in design, interior decorating, new products to the market and many upgrades for the cost of standard products is a big factor. Since many suppliers want to showcase their latest, greatest products and advancements, they are willing to discount them for the show for the exposure to over 40, 000 prospective buyers. There is also pride factor in knowing your home was a Homearama home, and it’s a future selling point.

TM – I think what seals the deal in building a Homearama home is knowing that each participant is using that home to showcase their work. They usually go all out in putting extra special things, sometime at little or no extra cost just so buyers can get excited about their prod-ucts or services.

Q: Do you have any advice for builders/suppliers in regard to better positioning their products so consumers will respond?

SG – In Homearama this past summer, the builders who were at the front of their houses and talking to the people as they walked through the houses and listened to what the future buyers were asking for seem to be thriving. I think that listening is key to knowing exactly what the customer wants or needs.

In Homearama this past summer, the builders who were at the front of their houses and talking to the

people as they walked through the houses and listened to what the future buyers were asking for

seem to be thriving.- Susan Graf

PD –The best way for suppliers to position their products is to co-op advertising with the builder to showcase their products that are in the home to the consumer. “Point of purchase” signage, brochures, “open house” visits with the public and internet marketing will also help the supplier to showcase their product. So many opportunities present themselves through the internet, through blogging, e-mail marketing, Facebook and Twitter, that a concerted effort to wrap all of the mar-keting tools that suit a particular situation together can be a terrific success. Also, don’t forget the opportunities available through HBAL, such as the Home, Garden and Remodeling Show, the Home Product Expo, Louisville Builder Magazine, Homearama, Table Top Night and the many networking opportunities as a sponsor of various meetings. Though traditional advertising methods are still effective for given situations, examine your individual budgets to see what fits you best.

TM – I think builders and suppliers need to network more than they ever have. They should be trying to come to agents’ offices to let those agents know what they do and how good they are at what they do or what is special about their product. Every one of us in the industry needs to constantly brainstorm with each other and think of new ways to get in front of new people just to tell them what they do. We need to be upbeat and enthusiastic, I think these buyers can sense when we are scared. They need us to lead the way out of this slow period. We need to communicate that we do not want people to spend more than they can afford. We will not try and get them to build things they don’t need or will not be good for resale.

Selling the Advantages of Newly Built Homes

15 december 2011

The more things change, the more they stay the same” may be a catchy phrase but it sure doesn’t apply to interior design! When Louisville Builder started exploring the latest trends and biggest news in design, we soon found that exploring was leading to exciting discoveries. We learned that achieving simplicity in design is not as simple as one would think. When we asked the pros where to start the process of designing a room or a house, they were quick to tell us. We also learned that it’s just as important to know when to stop as it is where to start! Eight of Louisville’s top names in interiors and the country’s color guru at The Color Association of the United States helped us become design savvy. They are Jeanie Burrus and Greg Burrus of Burrus Ar-chitecture; Leslie Harrington, Executive Director of the Color As-sociation of the United States, in New York; Amber Hensgen of 21st Century Flooring America; Lisa Knight of Lisa Lynn Design Ser-vices; Stacye Love of Stacye Love Construction; Eric Steinbrenner of Brecher Lighting; Amanda Tyler of The Curtain Exchange; and Leslie Whitehouse of Cherry House Design. We’re passing ––our new savviness along to you. There’s lots you’ll want to know and put to use. And we’re going to tell you why Old Goat may be coming to a home near you!

The Design Pros Speak Their Minds

Love: Louisville is becoming a little more open to a transitional style and is heading toward Metropolitan design. Both of those allow for a cleaner palette than does traditional décor. I’m enjoying it because it’s fresher than the same old traditional/English look or the old Euro-pean look. Metropolitan is even cleaner than transitional. Pottery Barn has had a major influence on changes in tastes, and Restoration Hard-ware has helped strengthen the trend. I also like an eclectic mix, but at the same time want to adhere to a clean palette. Of course, I want my clients to have a chance to mix their own personalities in the design.

Jeanie Burrus: One of the overwhelming responses we had to the house we designed for Homearama was that people liked it because of its clean lines; there was not a lot of clutter, and there was a lot of light. Greg Burrus: We tried to focus on a few big, bold accessories, not a lot of knickknacks. We leaned toward functional, cleaner lines for a Metropolitan, lofty look as opposed to a traditional house. Love: I clean up a lot of mistakes that other people have made. The building may have happened with the left hand and the right hand decorated the home. The result is that the two don’t work together. I don’t know how to separate the architecture and construction. To build a house without doing the interior design doesn’t make sense. The reason you’re creating a space is to fill it with furniture to live in it. Knight: “Where do we start?” is a frequent question I hear. I always start with the kitchen because it’s the focus of the home. Usually ev-erything is open and comes off the kitchen. Three or four rooms may be seen from the kitchen. I can tell a client’s style based on what kind of cabinets they want. After selecting the cabinets, the next step is to choose flooring and lighting. Someone may have furniture or, perhaps, some really nice rugs that will dictate how a house will feel. Greg Burrus: As an architect, I first come up with the floor plan. While working on it, I begin doing templates with furniture to be sure everything fits and that there will be good circulation and traffic patterns. After that comes making a list of new furniture that will be needed.

Love: Homeowners really struggle to understand how to create a de-sign. I explain that the way to do that is to coordinate and to make a commitment to a style. When I was young, I used to fall in love with an accessory and would bring it home even though it had nothing to do with the rest of the room. But I learned that it’s important to create

What’s Coming?By Nancy Miller

Interior Design:

What’s Hot?What’s Passé?


a budget and build a room based on that. I cured myself quickly from buying random accessories. I never buy individual items. Never. Good design isn’t about buying an accessory to fill a space; it’s about design-ing a room with a vision for what your style and taste are so the design is consistent. Even an eclectic style should have a purpose and intent. Sometimes when people have done their own decorating they’ve used just the things they like and it becomes a hodgepodge with no style. That’s when they hear the unfortunate news that everything needs to go and that they need to start over.

Whitehouse: Decorating doesn’t have to cost a fortune. If clients bring in arm covers of a sofa and pictures of a room, we can give advice on what they might change to update the space. Sometimes simply add-ing art and accessories will update a room. Or, lightening up dark walls can totally change the character of a room. Greg Burrus: For the Homearama house we bought several pieces of framed photography from art.com. The site has tens of thousands of photographs and paintings. You can pick out the photograph and can order the mat and frame. It’s all delivered to your door at a very reasonable price.

Jeanie Burrus: I also like to use framed photographs of places we’ve been and that mean something special to us. In general design terms, I recommend that homeowners spend some money to get a few quality pieces they like and work around those. New light fixtures can update or change a space entirely without spending a lot of money. If new cabinetry isn’t financially feasible, consider sanding and restaining or painting existing cabinets. Or, change the door faces rather than buy-ing all new cabinets. New hardware can go a long way in dressing up the cabinets. And my other advice is to get rid of half of what you have. Most people have too much stuff!

“I don’t mind clients coming to me with ideas they’ve seen on television, and I like it when they show me a picture of something they love. That’s an important

piece of communication.”- Stacye Love

Love: I don’t mind clients coming to me with ideas they’ve seen on television, and I like it when they show me a picture of something they love. That’s an important piece of communication. If you can’t afford to do it all at once, get the bones right. Choose the color, rugs, draperies and upholstery. Then layer with accessories, lamps, tables, ottomans, maybe a bench. Completing an entire room is the most professional way to guarantee a great end result.

Knight: A big problem is partially designing or decorating a room and moving on to the next room before the first room is finished. People often try to piecemeal things together and get excited about a new piece of furniture or color without thinking how that room will flow from one to the other. Or they get overwhelmed in a room and go onto to another. It’s very important to have an overall plan and complete one room before continuing. A major trend in new construction is smaller homes and more prac-tical use of spaces. The emphasis is placed on well planned spaces, not having so many nonfunctional spaces. I’m frequently asked to design flexible spaces, such as a den or study that will have a sofa bed or day bed so the room can be used as an extra bedroom. People are spending more

money on actual products---plumbing, lighting and cabinetry---that go into the home and less money on space. We’re not doing many dining rooms or sitting rooms, but are integrating the kitchen with a dining area, including an opening to the great room or hearth room. There’s now increased interest in simplicity of design. We’re going back to white cabinetry, and a lot of neutral, natural products, even in fabrics. Tweeds and flannels and burlaps are very popular, as is leather mixed with the fabrics.

Color

Whitehouse: Lighter tones, even white, are coming back. Red tones are softening into bright pinks and some amethyst. It’s usually advis-able to pick the upholstered furniture before the wall color or carpet. If you fall in love with a certain fabric and style of sofa, it’s much more limiting than flooring or paint color. Pick the wrong order and you box yourself in. If the underlying color palette is incorrect the room isn’t going to be easily put together.

Love: The paint color should be dictated by the light of the room, or what you’re trying to accent or downplay. If there is an 8’ wall, there should be less color differentiation between the ceiling and wall colors than there would be with a higher wall. If there is a 10’ wall but not enough windows in the room, I’d use a subtle color, one that will create light versus making the room heavy unless it’s a room in which you want a lot of drama. But I always say that a little drama goes a long way. Remodeling, redecorating or building almost always involves painting. The paint is almost a freebie, so get it right. I don’t like in-tricate trim packages. You can waste money and get carried away with trim. You need only so many ceiling treatments and crown moldings, or they get lost. Sometimes there’s so much going on that nothing re-ally matters. Choose wisely.

Greg Burrus: We used only two wall colors in the Homearama house, relying on architectural shapes rather than a great deal of color. A house seems larger if it has an open floor plan and a minimal amount of wall color. Also, most of the artwork was fairly neutral. We livened up the space with print pillows.

Knight: Louisville will always have that red factor. I think it will stay forever. Everything moves slower in the Louisville market. Things take their sweet time to get here. But we’re seeing grays and golds, and mix-ing silvery gold tones together. Blues are coming back. Pops of color in the fabrics of window dressings or pillows add a layer of interest to neutral walls, sofas and chairs.

Harrington: At the Color Association of the United States, we have several mini collections in our forecast. The most interesting thing about the forecast is that the color schemes are very monochromatic. “Flight” revolves around the sky, clouds, thunderstorms and mys-tery. All the colors have a purple story to them, from dark plums to dusty violets. It talks to the point that purple still tends to be a strong color for interiors because it’s a color without being too risky. This al-lows us to have color without too much color, and it easily invites other colors to be introduced. If you pair purple with neutral it becomes a color, but if you put the purple with red or orange, it becomes a neutral. I’m not talking about Barney purple! His purple can be on handbags, but not in homes. Another collection, “Lifesource” is all tones of yellow, everything from butter yellow to corn on the cob to honey. We’re thinking of things that

interior design

17 december 2011

are natural or nurturing. The colors are glowing and healthy, and have a sort of inner piece to them. Yellow for interiors will continue to be a strong color, but it isn’t for everyone. You have to be careful how you use it because a little can be a lot. On the other hand, some people may want to make everything yellow. Either jump in or make a little splash; don’t go for something in the middle. The verdict is still out on how well con-sumers will accept yellow. As it becomes more accepted, we’ll probably settle on more of a midtone that is not shy.

At the Color Association of the United States, we have several mini collections in our forecast. The

most interesting thing about the forecast is that the color schemes are very monochromatic.

- Leslie Harrington

“Midnight Lake” is a beautiful blue story with all sorts of deep shades of blue that range from yellow based blues through turquoises and into red based blues. The idea is that it’s all about different depths of water. Water tends to be an important discussion when we talk about things in the world. But now we talk about water in the North whereas we used to talk about the Caribbean. Now it’s more realistic water. We think of things like icebergs, sort of a majestic beauty that’s surrounding an Arctic sea, or a flat lake at night. The collection’s colors include Stillwater, Lakeshore, and Skinny Dip. My favorite is “Can You Canoe?” “Woodblock” is an entirely green story. We have a green that’s very aquaish and has quite a bit of brightness, but there’s also a new olive, and one called Juniper that is sort of coniferous green, not like ever-greens, but more of a softy, woodsy green. And Truffle is like dark, brown moss. By far the newest color of green is New Growth, almost a bright Irish green. For so long, we’ve been living with yellow based greens so this is going in a more mature direction, but that doesn’t

mean boring. Just because you get old you don’t have to get boring.“Bazaar” is a story that has reds and oranges and pinks. It’s vibrant and pretty rich from the standpoint that we have a dirty orange, Tandoori, and Pink Peppercorn. We have a beautiful tomato red that has much more yellow in it. And a burgundy called Kilim. It all doesn’t have to look as spicy as it sounds. Part of the way for it not to look crazy bright is to put the oranges with pink instead of with blue, making it less fiery and zesty. It’s like when one kid is hyperactive from sugar he looks kind of crazy, but if you put all the kids in a group on sugar, that one doesn’t look so crazy. Two collections that are co-conspirators are “Post Fossil” and Pre-Industrial”. Together they are a strong neutral story that moves from very yellow based whites all the way to deep charcoals and everything in between. There’s a gamut of neutrals from grays to beige and light to dark. A great color is “Old Goat “, a midtone grayish beige that has a green undertone. It sounds hideous but it could be spectacular. That color tells you the quirkiness of what we’re talking about. To make neutrals feel more elegant or sophisticated or to have them compete with color, they need texture, interest and sparkle. We have a brown but represented it with cork, browns, and blacks with camel swirling, and we have one that looks like expensive sandpaper. These neutrals are a story in themselves. They’re meant to be used with each other, not with other colors. For example, you would do camel, beige and gray together. Metallics play into the neutral area, but they aren’t “in your face” metallic. There might be a gold thread through it or a silver shimmer in the back, some kind of spotlight. But they’re more sophisticated than an all over paralyzed or a metallic finish. The metals I’m particu-larly interested in are non-precious metals, such as ore or iron that is rusted, or silver that is burnished or burnt or tarnished. I’m intrigued by finishes and even colors that have a level of complexity, that kind of make you take a second look.


Flooring

Whitehouse: Hardwood definitely adds value to a home and it allows other design elements to be easily changed. And it’s so much nicer than having to buy new carpet every seven or eight years. You can use area rugs to tie in color. The big thing in hardwood now is rough hewn with a hand planed finish and an uneven texture. It gains patina as it ages.

Knight: I’m seeing a great deal of reclaimed wood, painted hardwood, and distressed floors. The distressed wood doesn’t necessarily impart a rustic feel if it’s mixed with a contemporary style of furniture. There’s an amazing assortment of area rugs today that don’t cost an exorbitant amount of money, but sell in the $500 to $1,000 range. People change their tastes and minds and don’t want to spend $20,000 on a rug they may not like in a few years. Those individuals 40 years old and above may be willing to spend more on a quality rug, but those in their 20s and 30s think that in 5 or ten years they’ll want to get rid of it.

Hensgen: Frieze, a short shag, is the most popular carpet. The good thing about it is that it’s offered in a variety of price points. Short ber-ber has recently gained in popularity. The berbers are making a come-back, but with a thicker loop than before.Clients really want carpeting that is durable and can withstand from kids and pets. Several carpets now have Resista Fresh to help with those common household problems. Also, Silver Shield helps retard mold and bacteria, and Acti Fresh works to eliminate odors.Laminate can be a good alternative for people who want the wood look but don’t have the budget for hardwood. They’re surprised at the wide selection of wood look laminate, ranging from hickory to exotic to bamboo. Builders, remodelers and homeowners are turning to stone for homes that have a contemporary, traditional or country style. Stone’s options include honed and filled or antique and tumbled, opening up many design possibilities. Luxury vinyl tile has made some tremendous strides and is now available in stone, marble and exotic wood looks. And, whether you choose a 16” x 16” that can be grouted, or a plank form like wood, vinyl offers some terrific options.

Lighting

Steinbrenner: The days that polished brass was the answer for exterior and interior lighting across the board are long gone. We’re now leaning

toward bronzes and natural metals such as brushed nickel, painted finishes and antiquing. There are so many styles and finishes that most any design or color scheme can be enhanced by complementary lighting. Today’s lighting is incorporating natural elements such as grass cloth and silk in shaded fixtures. Drum shades can feature natural, almost burlap type materials to those that are pleated with a formal sheen. Of the three types of lighting, accent lighting too often gets over-looked or is not thought of in the design scheme. But it can make a heck of a difference. There’s usually a decent amount of general light provided in a room through recessed light or a central light fixture. But accent lighting is crucial to highlighting an object or playing up texture in the room. Knight: If you can’t decide between two new light fixtures, go for the larger one. And always have variations of light, such as recessed lights on a dimmer or other main lighting overhead, lamp lighting to create a mood or warmth, or a combination of those. Also, I love candles! Battery operated candles can be put in wall sconces. They look wonderful and they’re safe. Don’t forget that a mirror will help reflect lighting.

Furniture

Whitehouse: As houses are becoming smaller, so is the scale of fur-niture. When shopping for furniture, measure the room with all the openings placed. Take the measurements to the store with you. The size of the room may suggest that you can use large furniture, but if the traffic flows right through the room, it diminishes the amount and size of furniture you can use. You also have to consider how the furniture works together. A little pull up chair would look out of scale in a seating group with a 100” sofa. But you might be able to use the chair somewhere outside of that area. Window Treatments

Tyler: Last spring we saw an emergence of a lot of cotton prints and linens, such as ikat, whimsical and Retro---anything that had a nod to the past. At this time of year savvy buyers are selecting quality curtains for function and practicality, and are thinking about how to make the room cozier. Thermal lined curtains control drafts and private climate control as well as reducing glare. There’s a trend away from embroidered silks that feel formal to embroidered linens with gorgeous detail. Linen is soft and organic. People like that natural influence but they still want fabulous detail. We also have clients who like a heavier look for their curtains, almost upholstery fabric. Privacy may be an issue, especially when a house is built on a zero lot. In that case, curtains need to close completely. In other situa-tions, curtains may be selected simply for their design appeal, even to serve as inspiration for paint colors throughout the house. If you have a neutral walls and sofa, the curtains can provide an needed pop of color. They’re also ideal for preventing large two story windows from looking cold or stark. Many people are avoiding valances and shade treatments, when possible, because they don’t want to block their view. A valance also chops the look of a window.

interior design

19 december 2011

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products

The Home Builders Association of Louisville would like to thank the 2011 Corporate Sponsors for their continued support:

21 december 2011

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The Home Builders Association of Louisville would like to thank the 2011 Corporate Sponsors for their continued support:

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Record Tickets Sold at HIPAC Night

Rocco Pigneri with his wife Ann, showing off a winning ticket!

Agriculture commissioner candidate Bob Farmer with HBAL Past-President Roger Bright HIPAC Chairman Dave French, and top ticket seller Larry Link

HBAL Vice-President Rob Eberenz, Jr. with his wife Janis, his father Bob Eberenz

23 december 2011

Lucky ticket sellers also came away with impressive prizes of their own. Derek Smothers took the first place prize of $1,000. Rocco Pigneri took the second place prize of $250 and Stan Logan, Jr. was the third luck winner, taking home $100.

Teams sales breakdowns are as follows: Rob Eberenz, Jr.’s Team – 101 ticketsJohn Lannert’s Team – 83 ticketsLarry Link’s Team – 108 ticketsBob Marrett’s Team – 115 ticketsDerek Smother’s Team – 85 ticketsDave French’s Team – 26 tickets

Gonzalez and Pigneri Were Big Dollar Winners!The big dollar winners were Alex Gonzalez and Rocco Pigneri who split the big payout of $12,000.

In addition, to the big winners, several HBAL members came away with an extra $100.• PaulLockhart• SteveFreeman• GregWilson• EddiePile• ShaneMikels• FredNalley

Special Thanks...Long-standing host Bob Marrett, CMB Development, generously al-lowed HBAL to host the event at Locust Creek. Derek Smothers, Sonne Steel, Inc., and his brother Greg Smothers provided the speak-ers. Bob Duggins for providing the delicious Red Wine for this event!

Record Tickets Sold at HIPAC NightBy Stacy Smith Rogers, Grace Communications, LLC

HIPAC Night held at Locust Creek Clubhouse October 3, 2011 was a huge success with a record number of 518 tickets sold this year. HBAL members certainly stepped up and showed their devotion to the future of the industry and commitment to supporting

political candidates who support homebuilding.

Larry Link – 37

Rob Eberenz, Jr. – 35

Bob Marrett – 34

Billy Doelker – 26

John Miranda – 23

Bob Thieneman, Jr. – 22

Clifford Thieneman – 20

Dave French – 19

Bob Duggins – 13

Tom Thieneman – 12

Derek Smothers – 11

John Lannert – 11

Bill Wilkinson – 10

Joe Simms – 10

Mike Isaac – 10

Richard Miles – 10

Stan Logan – 10

Of noteworthy mention were high ticket sellers. Combined, their ticket sales accounted for more than half of the 518 total!

Great crowd!

Lou Newman drawing the raffle tickets


Remodeler’s Council Members,

We are looking for remodeler’s who are proud of their work and want to be recognized for their excellence. It’s that time to reflect on all the hard work making sure your projects are special and your customers telling their friends how great you are! Just think how much they’ll talk about it if they have an award winning project. Enter some of your projects and make your company eligible to receive one of this year’s Louisville Remodeling Awards. Whether it’s a cool outdoor family room or a sleek kitchen or bath, see if it’s worthy to be called one of the best in town! Past winner David Rateau encourages everyone to submit an entry to the Louisville Remodeling Awards. “To be able to sell customers on the fact that you are an “Award Winning” remodeling contractor is invaluable. I have also used the awards to recruit top notch employees.”

So what are you waiting for? Submit your application today.

The deadline to apply is December 31st.

Celebrate Your Success: Apply for a Louisville Remodeling Award

Remodeler: ___________________________________________________________________________________________________

Company Name: _____________________________________________________________________________________________

Address: _____________________________________________________________________________________________________

City: ____________________________ State: _______ Zip Code:________________ Telephone: _____________________________

Entry Category (Contact Margie for Details) ________________________________________________________________________

Homeowner’s Name: ________________________________ ___________________________________________________________

Address of Project: __________________________________ ___________________________________________________________

City: ____________________________ State: _______ Zip Code:________________ Telephone: _____________________________

Signature of Remodeler: ______________________________________________________ Date: ___________________________

Fax this form to 429-6036, or contact Margie Brangers at 429-6000 to apply.Winners will be announced during the 20th Annual Louisville Remodeling Awards February, 2012.

New for 2012!Submit as many entries as you want for just $60!

25 december 2011

membermeetings

BULLITT COUNTy COUNCIL

Left to right: Director of Education at Bernheim, Claude Stephens; Jason Stuecker of Stock Yards Bank; Sharon Etherton of Stock Yards Bank; National Wild Turkey Federation representative Joe Bland; Chairman George Miller; Bullitt Co. Judge Executive Melanie Roberts; Congressman Brett Guthrie; Tim French of 21st Century Flooring and Greg Harmon of 21st Century Flooring.

The Bullitt County Council of the Home Builders Association of Lou-isville recently met at Bernheim Forest. Nearly 40 members and elected official attended to hear from three excellent presenters. The meeting was sponsored by 21st Century America’s Flooring Company and Stockyards Bank of Shepherdsville. Attendees spent time talking one on one with Congressman Brett Guthrie. Later when the Congressman addressed the group he spoke about the state of the housing industry and legislation and regulations that are directly affecting the slow recovery of this industry. He also spent time talking about the President’s jobs bill and the overall economy. The second speaker was National Wild Turkey Federation Represen-tative Joe Bland. He talked about how he reintroduced wild turkeys to Kentucky in the 70’s. He also entertained the crowd with examples of wild turkey calls. Since Bernheim Forest was the location of the meeting, it was only fitting that the Director of Education at Bernheim, Claude Stephens, shared with us the history of Bernheim Forest and talked about upcom-ing Bernheim events. Other elected officials in attendance included Judge Executive Mela-nie Roberts and State Representative Paul Hornback. The Bullitt County Council of the Home Builders Association of Louisville meets quarterly at locations around the County. George Miller of Suburban Construction and Management, Inc is the Chair-man of the Council. If you are interested in sponsoring or joining the council, please contact Jessica Embry (502-429-6000) or [email protected]

SALES & MARkETINg COUNCIL

Left to right: Katie Golden of Century Mortgage; Carol Flammer of mRelevance, Tim Alvarado of America’s Floor Source; Chairman Pat Durham; Jeannette White of Key Homes; Bob Thieneman Estate Homes (Louisville Realty Group) and Leah Ritter of Century Mortgage.

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sponsored by:

The Sales & Marketing Council of the Home Builders Association of Louisville featured Carol Flammer at their October Meeting. Carol Flammer, of mRelevance, brought her expertise and knowledge in the world of social media marketing. mRelevance has a client base that is exclusively represented by com-panies that are in the housing industry – so needless to say the things Flammer had to say were very useful to those in our Association. Flam-mer walked through examples of Twitter, facebook, Youtube and a few other social medias, and how these tools can and should be used on a regular basis to generate new business. Flammer, more importantly, touched on some of the things “not to do” when using social media for your business marketing. Pat Durham, the SMC Chairman, said “Carol (Flammer) definitely opened the eyes of many members regarding the possibilities of con-necting with potential customers through Social Media. For many it is taking the next step that tends to worry them, and hopefully the SMC can work in 2012 to offer even more education on this subject matter.” A special thanks goes out to the sponsors of this meeting: America’s Floor Source, Century Mortgage Company, Key Homes, LLC, and Louisville Realty Group.


In response to Steve Porter’s recent op-ed piece, yes blame the econ-omy, in part, for the pain suffered by the millions of job creators and workers who have lost their businesses and employment in the devel-opment, home building, residential and commercial real estate, bank-ing and allied industries. Economic activity for these industries is off 75%, with many businesses defunct, while others struggle to survive. Our days, once spent helping to create job growth, are now largely spent working to save businesses from collapse and helping local banks reposition the troubled assets they have inherited. Workdays for near-ly everyone left in these industries are difficult and discouraging. These facts of life comprised a small part of the SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis narrative I wrote, taken from the hundreds of industry opinions compiled as a member of Mayor Fischer’s Transition Team. The Mayor took this Analysis representing the views of this particular industry group into account, along with many viewpoints from a diverse group of other Transition Team members, in calculating how to proceed with administering the government he was elected to manage. Thereafter, deciding to broaden community input on this subject, he appointed a 10-person Planning and Design Services Audit Com-mittee which was well served by dozens of volunteers who assisted on various subcommittees. That group’s recently completed work was reported in this week’s Courier-Journal. What the Mayor heard was that local development review and zoning processes are broken but can be fixed over time with sustained community effort. Mr. Porter’s op-ed ridicule of the SWOT Analysis is odd for sev-eral reasons. First, the SWOT Analysis actually stated that “nothing in this proposal suggests in any way any diminution in government trans-parency, community input, neighborhood notice and commitment to quality development and design” and that “local government is mostly well organized, well run, corruption free and filled with mostly quality, hardworking employees.” Second, the PDS Audit Committee, on which Mr. Porter served

with me, and the SWOT Analysis came to nearly identical conclusions. The truth Mr. Porter knows is that local development review and rezoning processes can be very slow and expensive. The consequence he apparently does not understand is the resulting loss of hundreds of millions of dollars in community investment. Mr. Porter contends that almost all projects are approved. Yet few conceived actually ever reach the review process finish line for a final vote, and, of those that do, there are many examples of projects that are not denied, yet are never built. Take the large multi-tenant, furni-ture showroom once planned for Preston Highway at I-265 where a developer simply wanted the attractive side of its building to face the Snyder Freeway. Months passed with repeated deferrals in an attempt to twist the developer’s arm. He finally gave up and returned to Den-ver, determined to invest his millions in cities interested in this kind of economic opportunity. Or take the large Wal-Mart center planned for the Outer Loop at I-65 that took seven years to navigate local processes. The window of opportunity closed before it could be built when Wal-Mart changed its national merchandising strategy. Much the same occurred at US 42 where Rite Aid once planned to rejuvenate a center where today a vacant grocery and restaurant sit. Waiting 2 ½ years for approvals was just too long, so the window of opportunity shut again. Take also the large shopping center recently planned for Bard-stown Road south of the Snyder Freeway, dropped after a govern-ment study recommended locating customer parking in unsafe, inconvenient areas next to the loading docks behind the retail build-ings. That was the last straw after years of waiting for the results of a study that got way off track. Then there was large pharmaceutical company which decided to lo-cate 300 jobs outside our local tax base because local review processes here take way too long. In all these and hundreds of other good projects, tens of thousands of jobs and hundred of millions of dollars of investment have been lost,

Blame the Economy and the Zoning Process

BY BILL BARDENwERPER

Several HBAL members were appointed by the Mayor of Louisville, Greg Fischer, to serve on the Planning Audit Taskforce. This was a 10-person committee which included HBAL Executive Vice President Chuck Kavanaugh; Bill Bardenwerper, Bardenwerper, Talbott, & Rob-erts; and Deborah Bilitski, Wyatt, Tarrant, & Combs among other neigh-borhood representatives, activists, and involved citizens that authored the final recommendations presented to the Mayor. Information gathered for the final recommendations were the results of the work performed by three sub-committees that were made of roughly 25 additional citizens of Louisville. The Planning Audit Taskforce and its sub-committees worked for approximately seven months and spent time interviewing and survey-ing Planning and Design Services customers, employees, and reviewing best practices and processes of Planning Departments of our peer cities. According to those involved, the 10-person appointed group was able

to come to some general consensus regarding recommendations, consid-ering the vast differences in background, expertise, and opinion. It seemed as though everyone had put away their obvious differences for the good of the community and was ready to move forward and evoke change. That was however until one member of the appointed task force decided to write an Op-Ed piece that was published in the Courier Journal which completely disregarded the collective work of the group and took cheap shots at the development community. In response to an op-ed published in the Courier-Journal entitled, “Blame the Economy, not the Planning Process,” Bill Bardenwerper of-fers counter points which explains why and how the Planning Process as it exists today is part of the problem in Louisville. Mr. Bardenwerper’s Op-Ed was published on October 17th in response. It can be read below in its entirety.

membernews

27 december 2011

membernews

Like HBAk on FacebookGo to the Search Box and Search for: Home Builders Association of Kentucky (HBAK). We will send you the latest news from Frankfort and the Kentucky General Assembly as it pertains to the housing industry!

Billy Doelker earns Spike pinHBAL President Billy Doelker receives his 150 credit spike pin from Membership Committee chairman Bob Thieneman, Jr.

Rocky Pusateri earns Spike pinHBAL Past-President Rocky Pusateri receives his 250 credit spike pin from Membership Committee chairman Bob Thieneman, Jr.

John Miranda to serve on the HBAk Executive LadderJohn Miranda, Pinnacle Properties of Louisville was recently elected to serve on the Home Builders Association of Kentucky Executive Ladder. He will serve as the Secretary in 2012 and will eventually be State President in 2015. Congratulations to John; we thank you for your service and dedication at the local, state and national levels.

Custom Mail Boxes • Street Signs

DON DUGGINS | GREG DUGGINS

1116 Ulrich Avenue 502-966-5774Louisville, KY 40219 FAX 502-966-5462

email: [email protected]

Cluster Box Units • Condos • Multi-Units

LLC

To submit your news email Tara Brinkmoeller at [email protected].

because of time delays, amounting to years, not months, and because of “exaction” bills for public infrastructure that go well beyond the Su-preme Court’s tests of an “essential nexus” of “rough proportionality”. The industries we represent have never asked for anything more than a relatively efficient, more or less fair and somewhat inviting en-vironment in which to try to invest their money - - yes for their own good, but also for the good of all. Mayor Fischer’s efforts to fix what somehow somewhere along the way got broken is commendable. Until Mr. Porter’s op-ed piece appeared, many of us working together to find answers were under the impression that the community had joined hands to remove at least some impediments to economic opportunity, while still assuring complete transparency, ample notice for neighbors always to be fully heard and continued commitment to quality design. There are many complicated global economic forces at play. But a local government that operates on the model Mayor Fischer has out-lined can at least be ready to consider opportunities for new invest-ment when they happen to occur. My hope is that Mr. Porter’s op-ed piece was written before, not after, he supposedly joined the rest of us in these efforts.

(Bill Bardenwerper, attorney with Bardenwerper, Talbott & Roberts, practices real estate and development law)

http://www.dugginsco.com/

http://backalleyornamentaliron.com/


newmembers

Associates Approved 10/11

Koch’s Cove Excavation & Construction, Inc.Steve KochType of Business: Excavation, Hardscape InstallerSponsor: David Lurding

Quality Heating & AirJohn McCleveType of Business: Heating & Air ConditioningSponsor: John Miranda

Churchill McGee ConstructionRyan MirandaType of Business: General ContractorSponsor: John Miranda

Louisville Real Estate PhotographyBarry WestermanType of Business: Property related photographySponsor: Brenda Doll

Imperial Marble, Inc.Oakley BargerType of Business: Cultured Marble & Granite Manf.Sponsor: Rob Eberenz, Jr.

Jots Enterprises, Inc.Troy PrattType of Business: Drywall InstallationSponsor: John Miranda

Evergreen IrrigationBill FunkType of Business: IrrigationSponsor: Rob Eberenz, Jr.

River City BankDavid HobbsType of Business: BankingSponsor: Teresa Morgan

Re/Max Associates-John Milliner GroupJohn MillinerType of Business: Real EstateSponsor: Rob Eberenz, Jr.

Milestone Design Group, Inc.Matthew SiboleType of Business: EngineeringSponsor: Bob Thieneman, Jr.

Class Home Center/Gutter HelmetMichael PearceType of Business: Baths, Gutters, etc.Sponsor: John Lannert

Kentucky Equatic GardensNoah SmithType of Business: LandscapingSponsor: Rob Eberenz, Jr.

Artemio MedinaPepe MedinaType of Business: Brick LayingSponsor: John Miranda

Affiliate Approved 10/11

Michelle Smith Century MortgageSponsor: Bob Thieneman, Jr.

Brian SchutteCentury MortgageSponsor: Bob Thieneman, Jr.

Bart DoerhoeferCommonwealth Bank & Trust CoSponsor: Rob Eberenz, Jr.

John BlackburnK-I Lumber & Bldg MaterialsSponsor: Bob Thieneman, Jr.

Peter SearcyLouisville Realty GroupSponsor: David Ernst

Carol WeberLouisville Realty GroupSponsor: Bob Thieneman, Jr.

Kimberly ClarkVia StudioSponsor: David Ernst

Jesse RimmerEsposito ConstructionSponsor: Jeremy Esposito

Brian ParteeKY Mirror & Plate GlassSponsor: Jeremy Esposito

Bethany ClarkWillis Klein ShowroomSponsor: Rob Eberenz, Jr.

Cliff AshburnerWyatt Tarrant & CombsSponsor: John Owen

Tricia NelsonK-I Lumber & Bldg MaterialsSponsor: Jeremy Esposito

Lee BrunerK-I Lumber & Bldg MaterialsSponsor: Jeremy Esposito

David ErnstPrestige BuildersSponsor: Bob Thieneman, Jr.

Dan WaltonArchitectural Window-DoorSponsor: Davis Boland

David EppersonBoland Maloney LumberSponsor: Davis Boland

Craig KinslowFirst Citizens BankSponsor: Dave Ernst

Mark ErnstPrestige BuildersSponsor: Dave Ernst

Troy LyonsTriton StoneSponsor: Rob Eberenz, Jr.

Jessica SmithTriton StoneSponsor: Rob Eberenz, Jr.

Landon WalkerTriton StoneSponsor: Rob Eberenz, Jr.

RENTAL • SALES • SERVICE • PARTS

Bobcat Equipment, Toro Dingo EquipmentCronkhite Trailers

502-245-1911 1-800-4BOBCATbobcat-ent.com

ENTERPRISES

http://www.bobcat-ent.com/

29 december 2011

30 yearsRobert L. Eberenz, Jr. Builder, LLC – Robert L Eberenz Jr., Registered BuilderAllied Custom Kitchens, Inc. – George SouthlandSuper Home Systems/Vacuflo – Phil DeddensFlynn Brothers Contracting, Inc. – Jesse Flynn

20 yearsKitchen Kompact, Inc. – David R. DukeSterling Development Group – Carl Baker, Register Builder and RemodelerFour Seasons Home Builders – John Bohn Register BuilderRiver City Glass & Mirror, Inc. – Sam Tommie

15 yearsWoodfield Homes, Inc. – Ron Fonk, Register BuilderCity of Jeffersontown – Mike Kmetz

10 yearsSignsNow – Greg HoskinsonReal Estate 2000 – Perry Herren, Associate Builder/RemodelerChris Carey Builders Inc. /NC Constructions LLC – Chris Carey, Register BuilderStuart Bauer Pools & Spas, Inc. – Stuart BauerL & N Disposal, LLC – Andy Ferrell

5 yearsCornell Harbison Excavating, Inc. – Roger HarbisonShelbyville Chrysler Products Inc. – John J. BrownStaggs Pavement Maintenance – James Skaggs

1 yearKaufman Carpet Cleaning – Butch KaufmanKevin Grimes Appraisal – Kevin Grimes

Congratulations to these Milestone Members: These members have reached a milestone mark in their membership with their renewal in October.

membermilestone

honorroll

Associates:

A&G Drywall, IncBardenwerper, Talbott & RobertsBoland Maloney LumberBonnycastle Appliance & TVBoral BricksCentury MortgageChenoweth AppliancesCorrigan Electric and Home SystemsCunningham Door & WindowThe Door Store and Windows

Fifth Third BankFrost Brown Todd, LLCK-I Lumber & Building MaterialsL & N Federal Credit UnionL.E. Hobbs ContructionLogan Lavelle Hunt InsuranceLouis E. Hobbs Construction Co. Inc.McDonald Marble & Stone Inc.MetLife Home LoansParagon Management GroupPPG Porter Paints

Pro-BuildRepublic BankR.J. Thieneman Realty GroupSam Kinnaird’s FlooringScreens of KentuckySonne SteelSurburban SteelThe Trend Companies of KentuckyWells Fargo Home MortgageVanZandt, Emrich, & Cary

Builders:

Blacketer Company

Clifford Thieneman Co., LLC

Deville Homes

Dominion Homes

Quarry Bluff Estates

As of November 1, 2011

A special thanks to all Honor Roll Members!For more information on how you can be listed on the HBAL Honor Roll, please call Melissa or Kimberly at 429-6000.

For an up to date Spike Club list please visit www.hbal.com/site/for-members/spike-list.html

HBAL.COM

FACEBOOK

http://www.hbal.com/site/for-members/spike-list.html


advertiserindex

Back Alley Ornamental Iron ........................ 27

Bobcat Enterprises ....................................... 28

Boland Maloney .......................................... ibc

Bonnycastle Appliance & TV ........................obc

Duggins Co., Inc. ......................................... 27

DWB Restoration II, Inc. ............................. 28

Executive Title Company ............................. 19

Fireplace Distributors, Inc. ........................... 21

K-I Lumber & Building Materials ............... ifc

Logan Lavelle ................................................ 4

PPG Porter Paints ....................................... 19

Rajay Distribution ...................................... 21

calendarofevents

December2 HBAL Annual Holiday Party 6:30 p.m., Hyatt Downtown

7 New Member Orientation 9:00 a.m., HBAL

7 Land Development Meeting 10:00 a.m., HBAL

7 Building Industry Charitable Foundation Committee Meeting 1:00 p.m., HBAL

14 Executive Committee 1:00 p.m., HBAL

14 Board of Directors 3:00 p.m., HBAL

15 Codes & Standards 11:00 a.m., HBAL

25 Christmas Day

26 HBAL Closed in observance of Christmas Holiday

January2 HBAL Closed in observance of New Year’s Holiday

4 Land Development Committee Meeting 10:00 a.m., HBAL

7-8 Home Product Expo Paroquet Springs Conference Centre

24 Sales & Marketing Awards Luncheon 11:30 a.m., Hurstbourne Country Club

25 Executive Committee Meeting - 1:00 p.m. 25 Board of Directors Meeting - 3:00 p.m.

Home Product ExpoJanuary 7-8

HBAL Annual Holiday PartyDecember 2

31 december 2011

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Louisville Builder December 2011

Documents

Transcript of Louisville Builder December 2011