Lonkey-Proposal of Zodiac Hand Saop
Transcript of Lonkey-Proposal of Zodiac Hand Saop
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What We Have Done Lonkey USA Inc.
Our Own Brand “VIO” Private Label
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The Liquid Hand Soap Market
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Sales ($ m
n)
Liquid Hand Soap Market Sizes in 2011 (1)
2009
2010
2011
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300
SoGsoap
Dial
Bath&
Body
Works
Purell
Metho
d
Jergen
s
Ivory
Purell
The Bo
dy
Shop
Avon
Sales ($mn)
North America-‐ Top Liquid Hand Soap Brands in 2011 (1)
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Sales ($mn)
Asia Pacific-‐ Top Liquid Hand Soap Brands in 2011 (1)
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60.00%
80.00%
100.00%
Yes No Don't know/ no answer
Share of Respo
nden
ts
Axis Title
U.S. households: Do you use liquid hand soap? (2)
2011
2012
2013
2014
Source: (1) Data provided by Euromonitor (2) Surveyed by StaHsta.com
Lonkey USA Inc.
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Two limitations- The Model of Creating Value
Business Owners
Buyers in Wholesales or Chain Markets Consumers Manufactures
Inquiry P.O. Delivery
! CreaHng products based on EXPERIENCE, INSPIRATION or MARKETING RESEARCH ! Purchasing decisions mostly made by BUYERS rather than CONSUMERS ! Reduced PROFIT MARGIN
! Hindering InnovaHon ! Low-‐Pricing strategies ! Consumers refused to pay ! Business “go-‐to-‐the-‐end”
Hurdles
Results
B2B B2C
Lonkey USA Inc.
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Two Limitations- Homogeneous Product Design High-‐End Market: Pricing above $10
Massive Market: Pricing between $1-‐10
Dollar Market: Pricing below $1
Carbtree& Everlyn
Dial SoG Soap Bath& Body Works
EO
Mrs Meyers’ Method
Mistral Jo Malone Caldrea
VIO Panrosa Safety Xtra Care Personal Care
Differengagon Homogenizagon
Separable
Design
Concept
Liquid Quality
Brand Effect
Lonkey USA Inc.
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Our Strategies: C2B Model based on Internet
Lonkey
Entertainment Social Admiragon Customer
-‐Made Goods Elegant
Decors
Customer Experience
Convenient Shopping
Data Design
Promogon
CONSUMERS
Feedback
Human Resource
Lonkey USA Inc.
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Our Strategies: Customer Designed Hand Soaps in Zodiac Concept
Lonkey USA Inc.
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Online Interaction: Website Operation
Lonkey Website
Markegng Promogon
& AD
Social Media
Pargcipants
Designers
Register & Personal Profile
Fortune Telling
Amusing Survey
Zodiac Match up
Other Entertainments
Register & Personal Profile
Design Hand Soap for Certain
Zodiacs
Database
Submit Public
Exhibigon & Elecgon
Selected Designers
Working with Us
Markegng Promogon
& AD
Molding& Prototype
Online Store
Potengal Customers
Manufacturing
Lonkey USA Inc.