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Transcript of L'Italia e lo Spazio - aofs.org · 1 L'Italia e lo Spazio CASD Roma 25 giugno 2013 Lo Spazio ed i...
22
MARKET SEGMENTATION
Satellite
Satcom6 Macro Segments
16 Market Segments
SATELLITE NETWORKS
Corporate Networks
Satnav5 Macro Segments
17 Market Segments
EO5 Macro Segments
15 Market
Segments
CONSUMER BROADBAND
MOBILE COM
VIDEO DISTRIB.
VIDEO CONTRIB.
MOBILE ENTERTAIN.
Rural Com Telemedecine
Defense Security
IP Direct Access
Professional Mobile Com
Messaging & Asset Track.
DTH
HITS
SNG
Digital Cinema
EducationTV
Business TV
Content Management
SNG
DAB/DMB
In flight
CONSUMER
TRANSPORT
GOVERNMENT
ROAD
PROFESSIONAL
Personal LBS
Outdoor recreation
Leisure veissel
General Aviation
Rail
Maritime
Commercial Aviation
MACRO SEGMENTS
MARKET SEGMENTS
Public Safety
Defence
Traffic Management
Fleet Management
Telematics
Agri/Fish
Surveying
AssetManagement
Time & Freq. Dissemination
Scientific
NATURAL RESOURCE
MANAGEMENT
DEFENCE&SECURITY
LAND MONITORING
OCEANO-GRAPHY
METEO
Water
Energy
Forest
Agriculture
Environment monitoring
Homeland Sec/Law
enforcement
Humanitarian
Disaster Management
Consumer Services
Cartography
Land use/cover
Transport
Coastal Zone /Engineering
Professional
Weather Forecast.
Euroconsult source
44
Value chain in commercial satellite applications (€ in billions)
Lease or sale ofsatellite capacity
User ground equipment & terminals
Satellite-based services
1.8
1.5
7
30
Satellite Manufacturing *
Launch service provision *
TELECOM EO NAV
0.5
1.255
**with Meteo relatedfunding (not satellite only)
21
0.5 7
0.4
0.3
Less than 20 companies
Less than 10 companies
<10 companiesHighly
concentrated
<50 companiesHighly
concentrated
No commercial company
4.8**
A limited number of companies, generally
space primes
A limited number of companies, generally
professional electronic & aerospace contractors
A large number of companies, incl.
consumer electronics leaders
A large number of companies, of
which a few are global
* market value at launchdate
Euroconsult source
88
SATCOM sector societal benefits
Key Market Externality Benefit classification
Defence and Security Safety of the citizen
Protection of organs of government
International co-operation
Emergency/disaster communication
Welfare communication
Quality of Life
Better Democracy
Cultural understanding
Quality of Life
Quality of Life
Direct-to-Home television Entertainment
National programming
International programming
Education/lifelong learning
Information service
Quality of Life
Access and social inclusion
Cultural exchange
Educated citizens
Connecting communities
Consumer Broadband Entertainment
e- services
education
Communication
Quality of life
Connected communities
Better educated citizens
Connected communities
Aeronautical Communication Communication
Entertainment
Safety of the citizen
Connected communities
Quality of life
Quality of life
Maritime Communication Communication
Entertainment
Safety of the citizen
Connected communities
Quality of life
Quality of life
Digital Audio and Multimedia
Broadcasting
Entertainment
Public alert service
Specialist programming
Quality of life
Quality of life
Connecting communities
Remote Communication Communication
Entertainment
Safety of the citizen
Connecting communities
Quality of life
Quality of life
1212
Integrated Applications
Fixed and MobileSensors
NavigationData Relay Satellite
UserCommunity
Data Acquisition Data Exchange Data Distribution
Datareception
ETS unit
AerialObservation
MobileUnits
ImagesAcquisition
Network
Telecommunication
mediation
Earth Observation Sats
EarthStations
ProcessingCentre
Center IMINT
End Users
DecisionCentres
1616
Italian Space critical infrastructures
Teleport, LEOP, TV & TLC Services, Digital and
Multimedia Platforms, COSMO-SkyMed and
Galileo Programs
370.000 mq surface
23.000 mq buildings
more than 100 operational antennas
14 control rooms (6 manned on 24/7 base)
85°E / 60°W visibility arc
operative since 1963
Earth Observation, geodesy, remote sensing,
archive of civilian acquisitions
55.000 mq surface
2.500 mq buildings
8 antennas
operative since 1994
Operational space infrastructures are strategic assets that conditions autonomy of decision-making and action also at a European level
FUCINO SPACE CENTRE
MATERASPACE CENTRE
Galileo Control Center
Ground Control Segment, GCSGround Mission Segment, GMS
1717
Main point of weakness
a) Limited technological support to service / applications
b) No legal and regulation support to enforce the satellite use
c) Limited support to European industry
d) No industrial policy
1818
Building the future of SpaceOur vision
Support Space Spending. EU space programs are key to maintaining and enhancing EU technological and industrial
capabilities (large industry as well as SMEs) develop European infrastructures, contributing to the same EU identity
on the global geopolitical scene
Commit to the definition and implementation of an “all round” European Space Policy serving European interests (including security and foreign policy) and a Long Term Plan setting a firm and stable way ahead, a key element for industry to plan investment and for Institutions to leverage private co-financing by limiting risk
Set up an effective governance and management framework for Space activities in Europe, addressing both R&D and program investment at national and EU
Adopt a balanced Industrial Policy and Procurement Rules framework, targeting cost efficiency while preserving “critical” capabilities that result from the huge National / EU past investments
Establish suitable market / competitive framework to foster industry competitiveness and give investors adequate confidence / perspective (GMES Data Policy, large missions operations, ..)
Early involve operators / service providers in future system requirements definition (market push vs technology push; key to PPP success)
Ensure a level playfield between Space and alternative technologies (f.e. SatCom)
Budget
InstitutionalFramework
Budget is notenough, a clear and stable perspective is needed as well
Optimizing resources / evolve capabilities
Recognize the specificity of Space - the real competition is at worldwide level among different Regions / Continents
Policiesand
Rules