LinkedIn Sales Navigator Product Deep Dive

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Transcript of LinkedIn Sales Navigator Product Deep Dive

 Diana Kucer  Group Manager, Product Marketing

 LinkedIn

The New LinkedIn Sales Navigator Deep Dive

 Sachin Rekhi  Director, Product Management

 LinkedIn

Cindy Hunter Role: Rep focused on new business

Product: Helpdesk software Territory: Western United States

Cindy starts a search from her homepage

Using sales-specific search in Lead Builder

She enters her territory into “Location”

Narrows down based on her buyer’s role

Hones in on the best decision makers

All within the company size sweet spot

And saves her search for future use

Now she has a great starting list

She can focus on the best prospects with TeamLink

She can qualify a prospect by viewing his entire profile

She saves Noah to get updates about him later

And identifies a colleague who can introduce her

She stays current on the lead and his company Desktop Email

Mobile

CRM

Sales Navigator recommends more leads

Cindy saves Danielle to get updates about her

Now she can identify the best time to reach out

Jim Farmer Role: SMB Account Manager

#Accounts: 100 Challenge: Staying current on accounts

Jim imported his accounts & contacts from Salesforce

He saves all the imported accounts

He focuses on his target accounts on Account Pages

Penetrating deeper into accounts with more leads

Now he never misses a window of opportunity

Jose Michaels Role: Sales Manager

Status: Recently implemented Sales Navigator Goal: Social selling excellence

Jose monitors his team’s usage of Sales Navigator

He pays close attention to prospecting activity

He drills into the activity of a struggling team

And identifies a high performer to help the others

Jose promotes Jane and gives her admin access

Now Jane can monitor and coach her team directly