LinkedIn 101 - Getting Started the Right Way

LinkedIn 101 Getting Started The Right Way

[email protected] 905 333 9637

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KEEP YOUR PROFILE UP TO DATE

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www.ecommerceessentials.ca www.steveloates.com

Linkedin is World’s Largest Social Network for Professionals

with over 345 Million Users

THE NUMBERS


Follow @SteveLoates www.ecommerceessentials.ca www.steveloates.com

Direct Mail

Website

Email

Online AdverAsing

TelemarkeAng

Print AdverAsing

Social Media

Cold Calling

Radio AdverAsing

Networking

SEO Blogging

TV AdverAsing

LINKEDIN… AN IMPORTANT TOOL IN YOUR MARKETING TOOLBOX


REASONS YOU NEED TO BE ON LINKEDIN

www.ecommerceessentials.ca www.steveloates.com www.steveloates.com ©copyright 2015

1. Looking for job or looking for candidate to fill a job 2. Find New Leads and OpportuniAes 3. Grow your Network 4. Knowledge Gathering and Sharing 5. Discussions with Peers – Global perspecAve

MISTAKES TO AVOID ON LINKEDIN


•  No markeAng strategy – No plan – No Goals •  CommunicaAon without Value •  Limited or No TargeAng – Shotgun approach •  Profile not OpAmized to achieve MarkeAng Goals


Most Common Mistakes On LinkedIn

3 KEYS TO SUCCESS


1. YOU MUST GET FOUND

3 Keys To Your Success in LinkedIn

2. YOU MUST FIND OTHERS

3. YOU NEED TO PARTICIPATE


GETTING FOUND


YOU MUST GET FOUND TO BE SUCCESSFUL


AND YOU ONLY GET FOUND BY HAVING A COMPLETE AND OPTIMIZED PROFILE

THEN OPTIMIZE YOUR PROFILE

@SteveLoates 1.888.575.5385 www.steveloates.com

BEFORE MAKING CHANGES TO YOUR PROFILE TURN OFF YOUR ACTIVITY BROADCASTS


GET FOUND -‐ HEADLINE

1.888.575.5385

120 Characters – Use Valuable Keywords

Your Branding Statement Follows you in LinkedIn



USE WEBSITE NAMES


Looks More Professional


Customize Your LinkedIn URL


EXAMPLES OF CATCHY HEADLINES


INTERNET MARKETING & SOCIAL MEDIA CONSULTANT, PUBLIC SPEAKER, LINKEDIN COACH and BLOGGER MY PASSION is HELPING individuals, groups and organizaAons SUCCEED ONLINE. I have spent the past 16 years studying, pracAcing and refining my Online MarkeAng and Social Media skills, and learning how they can help businesses grow. The online landscape is constantly evolving, but the markeAng goals remain the same. Develop an effecAve strategy that generates leads, opportuniAes and sales while yielding a posiAve ROI. And through my speaking, training, wriAng and consulAng my mission is to help you cut through the noise and make sense of online markeAng and to assist in the creaAon and implementaAon of effecAve online markeAng strategies that deliver results. I also have over 10 years experience in ecommerce. Developing a successful online business that when I sold it, had grown to become the #1 ranked site in its verAcal in Canada. It's this passion for Internet markeAng and social media and how they can help your company to grow, along with my real world business experience, that I can bring to your organizaAon. Start the discovery process now by contacAng me for a no obligaAon consultaAon. [email protected] or 1-‐888-‐575-‐5385.

GET FOUND -‐ SUMMARY

Make it Easy to Skim – Use Short “chunks” of content and Pack with keywords

Make It Personal, Conversational but still Professional

Expand on who you help, what they get, and why you are the person to help

Include contact info and call to action

TALK ABOUT – Important Accomplishments

TALK ABOUT – Your Values, Passions, Experience, Skills


You Have 2000 Characters

GET FOUND -‐ VALIDATIONS

•  Skills - Endorsements

•  Publications and SlideShare

•  Education, Organizations and Courses •  Recommendations


ENDORSEMENTS

RECOMMENDATIONS


GET FOUND -‐ VALIDATIONS

Get Them and Give Them – Endorsements Should Include Your Targeted Keywords

PROFILE TIPS

“Without promotion something terrible happens…

…NOTHING”

ONE FINAL THOUGHT ABOUT YOUR PROFILE…..


PERSONALIZE

Personalize Your Invitations Let Them Know You Care

About Connecting


USE LINKEDIN GROUPS TO CONNECT


LINKEDIN GROUP TYPES

Alumni Groups Connect with Classmates

Professional Associations Shop Talk About Your Industry

Industry Groups Support and Discussion On Relevant Issues

Client Groups Where Prospective Clients Spend Time

Vendor Groups Connect with Vendors You Use

4 SIMPLE STEPS 1.  Introduce Yourself 2.  Listen to the Conversations 3.  Share Your Expertise – Answer Questions 4.  Add Value and Ask To Connect


FIND OPPORTUNITIES


Use Advanced Search To Find OpportuniAes


USE TAGS & SEGMENT YOUR CONNECTIONS

MANAGE PRIVACY CONTROLS


LINKEDIN TOOLS

FREE DOWNLOAD www.steveloates.com/linkedin-‐tools-‐Aps


[email protected] 905 333 9637

www.steveloates.com

Follow Me on Twiher @SteveLoates


LinkedIn 101 - Getting Started the Right Way

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Transcript of LinkedIn 101 - Getting Started the Right Way