Lingaro

20
Improving Analytical Platforms to Empower Employees & Better Serve Customers Analytics and Data Director @Lingaro Carlos Navarro

Transcript of Lingaro

Improving Analytical Platforms

to Empower Employees &

Better Serve Customers

Analytics and Data Director @Lingaro

Carlos Navarro

Data represents the key to unlocking new

customer behaviors and preferences

Big data will always remain big until you can

analyze and present it in meaningful and

actionable ways

Empowering employees requires generating and

distributing actionable insights

Turn Data into information and knowledge

(Insights)

Analytics

Actionable AnalyticsTurn Data into information and knowledge

(Insights) that drives business Decisions

and Actions

Analytics

The “What” is clear

The question is the “How”

Many people do not know what to do with

analytics tools

Even if they can read and understand them, they

often struggle to translate the data into actions

and decisions

Empowering People with Analytics

EASE OF USE

Intuitive

Simple

Fast

ACTIONABLE

INSIGHTS

# Actionable

Insights

Empowering People with Analytics

Ac

tio

na

ble

In

sig

hts

Ease of Use

Raw Data

Tables

Reports

Dashboards

Visual Insights

Visual Analytics

Turning data into Insights in an interactive,

graphical manner

The Lost Customer Insights

Customer Satisfaction Data

Quarterly Data

Service Partner

Customer Score & Comments

Customer Contact

Service PartnerLast Quarter

Performance Indications Time PeriodGroup/Person

Company

Total Responses

Customer Satisfaction Insights

Satisfaction Scores

Customer Satisfaction Insights

How satisfied are our

customers with our

departments and teams?

How many people who are invited

to the survey are actually

answering?

Can we get more answers?

What are the positive

and negative trends

Are we improving our

customer satisfaction?

What are the satisfaction mixes per company,

department, team and

service partners?

Customer Contact

Service PartnerLast Quarter

Performance Indications Time PeriodGroup/Person

Company

Total Responses

Customer Satisfaction Insights

Satisfaction Scores

Comments

Customer Contact

Service Partner

Last Quarter

Team

Department

Performance Indications Time PeriodGroup/Person

Company

Coverage (%)

Total Responses

Underperforming (%)

Performing (%)

Over performing (%)

Last Year

Last 2 Years

Customer Satisfaction Insights

Satisfaction Scores

Comments