LINDALEE CASSON502 Kenan Road,

Louisburg, NC 27549(919) 495-0555

lennie3937@yahoo.com

PRODUCT MANAGER EVENT MANAGER CUSTOMER SERVICE MANAGER

PROFILEA dedicated professional with over 15 years of progressively responsible experience. A proven track-record of meeting and exceeding expectations with a high regard for attention to detail and customer satisfaction.

EXPERTISE Contract Preparation Operations Support Marketing Trade Shows Action Plans Negotiation Interdepartmental Coordination Project Management

Analytical Skills Problem-Solving Vendor Management Pricing Accurate Reports Program Development Sales Support Sales Proposals

PROFESSIONAL EXPERIENCE

Southern Lithoplate, Youngsville, NC 2001-PresentPRODUCT MANAGERTRADE SHOW & EVENTS MANAGERProduct Manager for digital hardware line. Responsible for customer commitments, vendor coordination, sales proposals, contract preparation and on-time installation for litho plate customers in the United States and Canada. Accomplishments:

Stream-lined services, increased efficiency and improved customer satisfaction by creating the product management system and successfully integrating sales, purchasing, technical services, customer service and vendor partners.

Increase booth visitation by creating and coordinating an $80,000 trade show booth for the world’s largest newspaper exhibition and conference. Utilized effective telemarketing, marketing, scheduling, promotional activities and promotional items to increase booth visitation.

Designed and implemented best practices review by capturing and completing highly-accurate contract analysis, proposal documentation and report tracking.

Demonstrated dedication to customer commitments during a 20% increase in new business. Achieved by increasing team communication, attention-to-detail and timely follow-up. Also, utilized creative problem-solving to receive necessary products and services from vendor partners.

CUSTOMER SERVICE MANAGER 2001-2006 promotedCustomer Service Manager responsible for customer service representatives, sales order management, logistic support, trade show and event planning, product returns, order processing and resolving customer issues. Accomplishments:

Increased the annual tradeshow attendance by 25% each year for seven trade shows and V.I.P. events. These included the largest industry exhibition in the world. Managed budgets, promotions and marketing signage, giveaways and trade magazine articles. Successfully coordinated convention centers, technical staff, hotel gift baskets, industry publications, shipping and travel arrangements for each event.

LINDALEE CASSON PRODUCT MANAGER CONTRACT MANAGER CUSTOMER SERVICE MANAGER

Created a program to identify errors and isolate areas for quality improvement. This resulted in a savings of over $78,000 in a two-year period.

Implemented reporting and tracking systems that provided customer service with the information to improve overall quality, customer satisfaction and accuracy.

The Body Shop, Wake Forest, NC 1995-2000CONSUMER RELATIONS SPECIALISTConsumer Relations Specialist responsible for escalated and priority customer issues in 800 retail stores, The Body Shop Catalog and The Body Shop Website. Communicated with customers, retail, website and manufacturing departments to problem-solve and ensure best practices. Accomplishments:

Achieved 98% customer satisfaction with escalated and previously unresolved customer issues.

Analyzed customer database to identify and cross-reference customer issues and initiated team collaboration to problem solve and manage critical incidents.

Developed and compiled consumer relations reports for senior management to identify critical areas for quality improvement and customer care.

SENIOR INVENTORY ANALYST 1995-1999 promotedPromoted from Senior Assistant Manager to Senior Inventory Analyst responsible for inventory analysis, sell-through, communication programs, merchandise control and planning assistance. Accomplishments:

Provided outstanding product knowledge by mastering the 800 item product line including ingredient knowledge, product usage and product combinations.

Successfully assisted with the creation, development and presentation of the pilot program for Centralized Shop Replenishment. This greatly improved product availability and reduced logistic delays.

Coordinated with retail stores nationwide to streamline inventory processes for increased efficiency, inventory accuracy and customer satisfaction.

EDUCATION TECHNICAL PROFICIENCIESB.S., Business Administration May 1991 Microsoft Word, Excel, PowerPoint, Emphasis in Marketing Outlook, InternetMass CommunicationsElon University, Elon, NC

International Studies ASSOCIATIONSUniversity of London 1988-1989 Junior League of RaleighCosta Rica 1990 Newspaper Association of America ExhibitorElon University, Elon, NC Advisory Committee

Elon University Alumni AssociationSigma Sigma Sigma