Lifecycle Marketing

Lifecycle Marketing

The Future Face of Digital Business Cambridge, MA, October 2010

The Future of Online Marketing is Now

Online Marketing Paradigm Shift

Outbound• “Visitors” not People• Display & Search Advertising• What’s a Conversion?• Website• Get more Pageviews

1st Generation



1st Generation

Inbound• “Leads” not People• Content Generation• SEO Black Magic Hacks• Convert via Brute Force• Acquisition not Conversion• Website + Social Media• Get more Leads

2nd Generation



1st Generation

Inbound• “Leads” not People• Content Generation• SEO Black Magic Hacks• Convert via Brute Force• Acquisition not Conversion• Website + Social Media• Get more Leads

2nd Generation

Lifecycle• People & Customers• Your Brand is Everywhere• The Message is the Product• Service not Marketing• Referrals not Affiliates • Conversion not Acquisition• Get more Customers

3rd Generation

Marketing 1.0: Outbound Marketing

Marketing 1.0 Outbound Marketing

Marketing 2.0: Inbound Marketing

Marketing 2.0 Inbound Marketing

Marketing 3.0: Lifecycle Marketing

Marketing 3.0 Lifecycle Marketing

by Kathy Sierra


PassionateCompany


PassionateCustomer


PassionateService


by Joshua Porter

InboundMarketing

LifecycleMarketing

Outbound Marketing

Lifecycle Marketing: Get Started

Components of Lifecycle Marketing

CustomerAnalytics

RelevantMarketing

CustomerService

Customer Analytics

Relevant Marketing

Customer Service

Happy Customer

David Cancel

Twitter: performablehttp://www.performable.com

Thank You!

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Lifecycle Marketing

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