Life+ ODLOČUJ! - »Slovenia WEEE Campaign«

8/14/2019 Life+ ODLOUJ! - Slovenia WEEE Campaign

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Projekt za ozaveanje o okoljskem pomenu ravnanja z OEEO in njihovega loevanja pri kljunih ciljnih skupinah vSloveniji / Raising awareness of the importance of environmentally sound management of WEEE among identied targetgroups in Slovenia

LIFE10 INF/SI/000139

Poroilo za iro javnostLayman's Report

LIFE+ Informacije in obveanje / LIFE+ Information and Communication


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KazaloTable of Contents

Predstavitev in ozadje projektaProject Presentation and Background

Cilji projektaProject Objectives

Dejavnosti za ozaveanje javnostiPublic Awareness Activities

Akcija s olami E-transformer na obiskuE-transformer Makes a Visit School Campaign

asovni razpored dejavnosti in rezultati projektaTimeline of Activities and Project Results

OEEO konferencaWEEE Forum Conference

Vloga lokalnih skupnosti / Dan odprtih vrat v obinahRole of Local Communities / Doors Open Day in Municipalities

Interaktivni EKO terminali na olahInteractive ECO Terminals at Schools

Drubena omrejaSocial Networks

Spletna stranWebsite

Kolofon/ Colophon:Poroilo za iro javnost 2013, ZEOS, ravnanje z elektrino in elektronsko opremo, d.o.o., september2013/ Laymans Report 2013, ZEOS, company for waste electrical and electronic equipment management, September2013.Uredniki odbor/ Editorial board:mag. Emil ehi Msc,Branka Biek. Naklada/ Copies:500 izvodov. Oblikovanjein koordinacija/ Design and coordination:TVK, d.o.o., vodja projekta pri izvajalcu za pripravo poroila/ project managerof contractor preparing the report:mag. Maja Hostnik Msc.

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Upravienec projekta/ Beneciary name:ZEOS, ravnanje z elektrino in elektronsko opremo, d.o.o.

Sonancerji/ Co-nancers:

Trajanje projekta/ Project duration:1.oktober 2011 - 1. oktober 2013/ 1thOctober 2011 1thOctober 2013Vrednost projekta:583.964 EUR/ Project value:583,964 EURPrispevek EU:283.964 EUR/ EU contribution:283,964 EURPrispevek MKO:116.793 EUR/ MAE contribution:116,793 EUR


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PREDSTAVITEV IN OZADJE PROJEKTAProjekt Slovenska ozaveevalna kampanja OEEO, ki gavodi druba ZEOS, ravnanje z odpadno elektrino in ele-ktronsko opremo, d.o.o., je namenjen dolgoronemu oza-veanju ciljnih skupin in doseganju pozitivnih uinkovglede ustreznega ravnanja z odpadno elektrino in elek-

tronsko opremo (OEEO) ali e-odpadki ter odpadnimi preno-snimi baterijami in akumulatorji (OPBA). Projekt se delnonancira iz evropskih sredstev programa LIFE+ Informa-cije in obveanje, nanno pa ga podpira tudi Ministrstvoza kmetijstvoin okolje RS.

Ponosni smo in upamo, da smo s svojimi prizadevanji pri-pomogli k boljemu ozaveanju na podroju ravnanja zodpadki, zlasti na podroju ravnanja z OEEO in OPBA. Takosmo v letu 2011 zaeli nao do zdaj najvejo kampanjoozaveanja celotne Slovenije.

V dveh letih, odkar smo zaeli izvajati projekt, smo vanjvkljuili tevilne otroke, uitelje, stare in dravljane terpriredili ve zanimivih dogodkov. Najbolj zanimiv in odzi-ven je bil E-transformer, ki bo skrbel za ozaveanje jav-nosti o loevanju e-odpadkov in odpadnih baterij tudi obzakljuku projekta.

Emil ehi, direktor drube ZEOS: Nae dejavnosti v sklo-pu navedenega projekta so ti dve leti, od oktobra 2011 dooktobra 2013, osredotoene na spodbujanje javnosti terirjenje znanja in informacij glede ustreznega ravnanja zOEEO in OPBA.Prizadevamo si, da na zabaven in interakti-ven nain, ciljnim javnostim predstavimo pomen pravilnega

ravnanja z OEEO ter kodljivosti, ki jih ta vrsta odpadkovpomeni za okolje.

CILJI PROJEKTA- Ozaveanje o pomenu obravnave okoljskih vpraanjih v

zvezi s proizvodnjo in uporabo elektrine in elektronskeopreme (OEEO);

- upravljanje OEEO ter obdelava in predelava e-odpadkov,vkljuno s ponovno uporabo in recikliranjem;

- ozaveanje gospodinjstev in olske mladine po vsejSloveniji o pomenu zbiranja in loevanja e-odpadkov.

Poslanstvo projekta(1) Ciljnim javnostim je treba predstaviti ustrezno obdelavoOEEO in ravnanje z njimi ter izpostaviti, da je loevanje e-odpadkov pomembno za isteje okolje, saj ima neustreznozbiranje teh odpadkov negativne posledice za okolje.(2) Predstaviti in raziriti je treba sporoilo, da je v Slove-niji na voljo okolju prijazna alternativa za ravnanje z OEEOter obveanje in izobraevanje ciljnih skupin, da v Slovenijiobstajata monost in program za loeno zbiranje e-odpad-kov.(3) Vplivati je treba na vedenjske vzorce ciljnih skupin gledeloevanja odpadkov.

PROJECT PRESENTATION AND BACKGROUNDThe purpose of the Slovenia WEEE Campaign project,which is managed by the company ZEOS, podjetje za rav-nanje z odpadno elektrino in elektronsko opremo, d. o. o.,is to raise the awareness of target groups and have a po-sitive impact in the long term with regard to the proper

management of waste electrical and electronic equipment(WEEE) or e-waste and waste portable batteries and accu-mulators (WPBAs). The project is nanced partly by the EUas part of the LIFE+ Information & Communication pro-gramme and partly by the Ministry of Agricultureand theEnvironment of the Republic of Slovenia.

We are proud and hope that our presence has contributedto greater awareness with regard to waste management,particularly in relation to WEEE and WPBAs. In 2011, webegan our largest country-wide awareness-raising campa-ign yet.

In the two years following its beginning, we included alarge number of children, teachers, parents and other citi-zens in the project and organised many interesting events.The most interesting and effective was the E-transformer,which will continue to raise the awareness of the publicabout e-waste and waste battery management even afterthe conclusion of the project.

Emil ehi, Zeos Director: The activities we have carriedout as part of this project over a period of two years, fromOctober 2011 to October 2013, have been focused on moti-vating the public and spreading knowledge and information

about proper WEEE and WPBA management.Our goal is toinform the target public in an entertaining and interactivemanner of the importance of proper WEEE management andthe harmful impact this type of waste can have on the en-vironment.

PROJECT OBJECTIVES- Increasing awareness of the importance of addressing

environmental issues related to the production and useof electrical and electronic equipment (WEEE),

- management of WEEE and the treatment and recovery ofe-waste, including reuse and recycling,

- raising the awareness of households and school chil-dren throughout Slovenia about the importance of col-lecting and separating e-waste.

Project mission(1) Educating the target public about the proper treatmentand management of WEEE, with emphasis on the importan-ce of e-waste separation for the environment, as improper e-waste collection has a negative impact on the environment.(2) Communicating and spreading the message that anenvironmentally friendly WEEE management alternative isavailable in Slovenia and informing and educating targetgroups about the possibility of separate e-waste collectionand the existence of an e-waste collection scheme in Slo -venia.(3) Inuencing the behavioural patterns of target groupswith regard to waste separation.


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DEJAVNOSTI ZA OZAVEANJE JAVNOSTI

Akcija s olami E-transformer na obiskuV okviru projekta smo najvejo pozornost namenili ozave-anju mladih. Tako smo izdelali multimedijsko vozilo E-transformer, v katerem smo na ogled postavili pomembnost

pravilnega ravnanja z e-odpadki in odpadnimi baterijami.

E-transformer je zloljivo vozilo, opremljeno je z najnovej-o multimedijsko in svetlobno predstavitveno opremo, kise v celoti napaja iz lastne elektrarne na sono energijo,nameene na strehi vozila in ki je opremljeno s privlanograko pisanih barv. V njem so si lahko obiskovalci natreh LCD-zaslonih, ob uporabi svetlobnih uinkov, ogledalipredstavitveni lm o pomembnosti pravilnega ravnanja znavedenimi odpadki. V vozilu je izrazito z vsemi navedba-mi o nevarnosti nepravilnega ravnanja z e-odpadki in od-padnimi baterijami prikazana sestava tovrstnih odpadkov.

Za razvedrilo pa so lahko obiskovalci pravilno razvrstilie-odpadke in odpadne baterije v igri Zetris ter v zabojni-ke oddali manje e-odpadke in odpadne baterije. V dobrookolja je treba poudariti, da z uporabo sonne energijeceloten sistem E-transformerja deluje na sonne celice, sajelimo razbremeniti nae okolje.

V akciji E-transformer na obisku je sodelovalo ve kot200 vzgojno-izobraevalnih ustanovah po vsej Sloveniji.Po sodelujoih olah in vrtcih smo razdelili plakate, letake,zbiralnike in gradivo za uitelje. V okviru akcije so poteka-le naslednje dejavnosti: seznanitev otrok s pravilnim ravnanjem z e-odpadki in

odpadnimi baterijami na unih urah; izvedba akcije zbiranja e-odpadkov in odpadnih baterij

na oli in v okolici; obisk in ogled E-transformerja; izdelava gradiv v okviru nateaja o pomembnosti pra-

vilnega ravnanja z e-odpadki in odpadnimi baterijami.

PUBLIC AWARENESS ACTIVITIES

E-transformer Makes a Visit School CampaignThe project was primarily focused on raising awareness amongthe young. For this purpose, we constructed a multimedia ve-hicle called the E-transformer, which presented the importan-

ce of proper e-waste and waste battery management.

The E-transformer is a foldable vehicle equipped with sta-te-of-the-art multimedia and lighting presentation equi-pment, powered completely by its own solar power plant,which is tted on the vehicles roof, and decorated withappealing and colourful graphics. Three LCD screens in thevehicle, accompanied by light effects, enabled visitors toview a presentation lm on proper e-waste management.The vehicle also features an explicit display of the com-position of e-waste, complete with warnings about thedangers of improper e-waste and waste battery manage-

ment. Visitors could entertain themselves by correctly se-parating e-waste and waste battery in a game called Zetrisand depositing small pieces of e-waste and waste bacteriain the containers. It should be stressed that the entireE-transformer system operates on solar energy and is thusenvironmentally friendly, as we wish to reduce the burdenon our environment.

More than 200 educational institutions across Sloveniaparticipated in the E-transformer Makes a Visit campa-ign. We distributed posters, leaets, containers and ma-terials for teachers to the participating schools and nur-series. The following activities were carried out as part of

the campaign: children were educated on proper e-waste and waste

battery management through school classes, e-waste and waste battery collections were organised

at and near schools, schools were visited by the E-transformer,


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materials within the competition of the campaign onthe importance of proper e-waste and waste batterymanagement.

The launch of the campaign was accompanied by a pressconference at ZEOSs registered ofce. After all willing par-

ticipants had applied, we began to visit schools, nurseriesand other interested organisations. More than 200 insti-tutions participated in the campaign in the school yearof 2012/13, and we educated more than 66,000 children,collected more than 540 tonnes of e-waste and waste bat-teries and received more than 1000 art works, researchpapers and multimedia products.

Because good work and effort should be rewarded, a prizecontest was held which included all the participants. Oneclass received a trip to an amusement park and two schoolsreceived new cameras for recording eco moments.

The objective of the campaign was to improve consumersbehavioral patterns with regard to proper e-waste and wa-ste battery management. As the young are open to changeand are responsible to the environment, we let them keepthe distributed containers permanently to ensure that theycontinue to provide the possibility of proper handling e-wa-ste and waste batteries properly in the future. We are cer-tain that they will promote responsible behaviour in othersand e-waste and waste batteries will no longer be foundamong other types of waste.

We are happy that the young responded in such greatnumbers and joined us in DECIDING AND SEPARATINGE-WASTE AND WASTE BATTERIES.

Akcijo smo na pot pospremili z novinarsko konferenco nasedeu drube ZEOS. Tako je v olskem letu 2012/13 vakciji sodelovalo ve kot 200 izobraevalnih ustanov, priemer smo ozavestili ve kot 66.000 otrok, zbrali preko540 ton e-odpadkov in odpadnih baterij ter prejeli vekot 1.000 likovnih, raziskovalnih nalog in multimedijskega

gradiva.

Ker je prav, da sta dobro delo in trud tudi nagrajena, smo

med vsemi sodelujoimi v okviru nagradnega nateajaenemu razredu podelili izlet v zabavini park, dvema o-lama pa nova fotoaparata za beleenje eko trenutkov.

Cilj akcije je bil spremeniti vedenje potronikov, da bodoustrezno ravnali z e-odpadki in odpadnimi baterijami. Kerje mladina dovzetna za vse spremembe in odgovorna dookolja, smo jim razdeljene zbiralnike prepustili v trajnolast ter zagotovili monost pravilnega ravnanja z e-od-padki in odpadnimi baterijami tudi v prihodnje. Preprianismo, da bodo odgovorno ravnanje prenesli tudi v svojookolico in da se e-odpadki in odpade baterije ne bodo veznali med ostalimi vrstami odpadkov.

Veseli nas, da se je mladina odzvala v toliknem teviluter skupaj z nami ODLOILA IN LOILA E-ODPADKE INODPADNE BATERIJE.


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asovni razpored dejavnosti in rezultati projekta/ Timeline of Activities and Project Results

Zemljevid prikazuje kraje in mesta po Sloveniji, ki jih je obiskal E-transforormer./The map shows places around Slovenia visited by the E-Transformer.

67 148 159 72 418 347 208 165 563

OKT/ OCT2011

NOV/ NOV2011

DEC/ DEC2011

JAN/ JAN2012

FEB/ FEB2012

MAR/ MAR2012

APR/ APR2012

MAJ/ MAY2012

JUN/ JUN2012

JUL/ JUL2012

AVG/ AUG2012

SEP/ SEP2012

AKCIJA S OLAMI E-TRANSFORMER NA OBISKU/E-TRANSFORMER MAKES A VISIT SCHOOL CAMPAIGN

AKCIJA EKO-terminali/

INTERACTIVE ECO TERMINALS AT SCHOOLSAKCIJA PO OBINAH DAN ODPRTIH VRAT/DOORS OPEN DAY IN MUNICIPALITIES

OEEO KONFERENCA/WEEE FORUM CONFERENCE

ZAETNA NOVINARSKA KONFERENCA/OPENING PRESS CONFERENCE

PREDSTAVITEV/IZDELAVA VOZILA E-transformer/PRODUCTION/PRESENTATION OF THE TRUCK E- TRANSFORMER

SPLETNE STRANI ODLOUJ/

WEBSITE ODLOUJPOSTAVITEV PROFILOV NA DRUABNEM OMREJU/PRESENTATION PROFILES ON SOCIAL NETWORKS

PRIPRAVLJALNA AKCIJA/PREPARATORY ACTION

MREENJE/NETWORKING

E-transformer je s svojimi obiski prevozil skoraj 40.000 km,to je enako kot e bi 28x obkroil Slovenijo.

The E-transformer completed almost 40,000 km during itstour, which is a distance 28 times larger than the entirecircumference of Slovenia.

OBISKANOST SPLETNE STRANI ODLOUJ/WEBSITE ODLOUJ VISITS

S pomojo multimedijske predstavitve v E-transformerju,smo s pravilnim ravnanjem seznanili ve kot polovico pre-bivalstva v Sloveniji, natanneje 478.001 gospodinjstev.

With the help of the multimedia presentation in theE-Transformer, we provided information on proper han-dling to more than half of the countrys population, i.e.478,001 households.


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5. 10. 2011 Konferenca koordinatorjev Ekoole z mednarodnoudelebo Brdo pri Kranju/ International Eco SchoolCoordinators Conference, Brdo pri Kranju

12. 12. 2011 Izmenjava izkuenj s projektom Loujmo odpadke

drube Slopak/ Exchange of experiences with theSlopaks Lets Sort Waste project

14. 12. 2011 Sreanje elektrointalaterjev/ Meeting ofelectricians

13. 3. 2012 Kulturni bazar/ Cultural Bazaar18. 5. 2012 20 let Life+/ 20 years of Life +5. 6. 2012 Okoljski dan gospodarstva/ Environmental Day

economy16. 9. 2012 arobni dan v Arboretumu/ Magical Day in the

Arboretum20. 9. - 22. 9. 2012 Pikin festival/ Pippi longstocking festival25. 9. 2012 Konferenca koordinatorjev Ekoole z mednarodno

udelebo Brdo pri Kranju/ International EcoSchool Coordinators Conference, Brdo pri Kranju

18. 10. 2012 Drutvo vzdrevalcev SLO Otoec/ Society makersSLO Otoec

25. 10. 2012 tudentska arena/ Student Arena12. 2. 2013 Obisk Ministrtva, Orses, Gorenje Surovina ESFALP/

Visit ministry, Orses, Gorenje Surovina10. 4. 2013 ESFALP, Odpadki so lahko koristni/ Waste can be

useful9. 5. 2013 Informativni dan LIFE+/ Information Day of the LIFE +22. 5. 2013 Sestanek z drubo ECOTIC- Romunijo/ Meeting

with ECOTIC-Romania1. 9. 2013 arobni dan v Arboretumu/ Magical Day in the

Arboretum11. 9. 2013 Telefonska konferenca/ Telephone conference

Collect+ project, Active Sustainable Asbl, Bruselj1. 10. 2013 Seminar Sistem ravnanja z OEEO pred spremembami

v Celju/ WEEE Handling System Before themodications lecture in Celje

919 1155 530 786 523 1891 2974 683 591 393 398 443

T/ OCT2012

NOV/ NOV2012

DEC/ DEC2012

JAN/ JAN2013

FEB/ FEN2013

MAR/ MAR2013

APR/ APR2013

MAJ/ MAY2013

JUN/ JUN2013

JUL/ JUL2013

AVG/ AUG2013

SEP/ SEP2013

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MreenjePoleg glavnih dejavnosti v okviru projekta LIFE+ smo izva-jali tudi ostale akcije in sodelovali na raznih dogodkih, kismo jih tematsko povezali z naim E-transformerjem. Naosnovni cilj je dvig stopnje ozaveenosti na podroju rav-nanja z OEEO in OPBA ter pomembnost pravilnega ravnanjas temi odpadki. Tako smo z E-transformerjem obiskali: Kul-turni bazar, Pikin festival v Velenju, arobni dan v Arbore-tumu Volji Potok, koncert The Stroj v Mariboru, Tehninoposvetovanje vzdrevalcev Slovenije, tudentsko areno v

Ljubljani in e veliko drugih dogodkov in prireditev.

NetworkingIn addition to the main activities in the LIFE+ project,we also carried out other campaigns and participated invarious events that we thematically connected to our E-transformer. Our primary objective is to improve awarenesswith regard to WEEE and WPBA management and the im-portance of proper e-waste treatment. The E-transformertherefore visited: The Cultural Bazaar, the Pippi Longstoc-king Festival in Velenje, the Magic Day at the Volji PotokArboretum, the Technical Meeting of Slovenian Maintain-

ers, the Student Arena in Ljubljana, etc.


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OEEO KonferencaV okviru naega projekta je bila izvedena tudi konferencazdruenja WEEE forum, katere cilj je bil pridobiti in delitiizkunje razlinih udeleencev na podroju okoljske pro-blematike, zartati inovativne pristope na podlagi izku-

enj drugih ter projekt LIFE+ predstaviti im iremu kroguudeleencev.

Konferenco smo razdelili na dva dela, ki sta potekala no-vembra 2012 v Ljubljani, prestolnici Slovenije.

Prvi del konference je bil namenjen strokovni javnosti, priemer smo vkljuili e lane evropskega zdruenja WEEEforum, katerega lan je tudi druba ZEOS. Strokovnegadela konference zdruenja WEEE forum se je udeleilo 29strokovnjakov iz Italije, eke, panije, Francije, Romuni-je, Poljske, Velike Britanije, Irske, Nizozemske, Avstrije,

Madarska.

Vsi udeleenci so na strokovnem delu v okviru predstavitevin delavnic obdelali tematiko, vezano na OEEO, s poudar-kom na uvedbi standardov ravnanja z OEEO na obmojecelotne Evrope ter reevanju razlinih problematik na po-droju zbiranja, obdelave in recikliranja OEEO, s katerimise sreujemo vsi udeleeni. Ugotovitve posveta in delavnicso vse udeleence postavile korak blie k pravim reitvamin vidikom na skupne teave.

V drugem delu konference pa smo udeleence seznanili znaim delovanjem in okoljsko problematiko ter predstavilina projekt LIFE+.

V tem delu konference, ki je potekal ves dan, smo predsta-vili multimedijsko vozilo E-transformer, izvajali okoljskelikovne delavnice ter predstavili potek razgradnje OEEO inposamezne skupine OEEO, ki se zbirajo v okviru naeganarta.

Osrednji del smo namenili tudi iri strokovni javnosti,pri emer je projekt podprl tudi komisar EU za okolje g.Janez Potonik. Dogodek so z udelebo in pozdravnimnagovorom podprli tudi ljubljanski upan g. Zoran Jan-

kovi in predstavniki Ministrstva za kmetijstvo in okolje.

WEEE Forum ConferenceA WEEE Forum conference was also held as part of ourproject with the aim of gaining and sharing the experienceof various participants in the eld of environmental issu-es, outlining innovative approaches on the basis of the

experience of others and presenting the LIFE+ project toas wide a circle of participants as possible.

The conference was divided into two parts, both of whichtook place at the beginning of November 2012 in the Slo-venian capital, Ljubljana.

The rst part of the conference was held for the professi-onal public and included members of the European asso-ciation WEEE Forum, of which ZEOS is also a member. Theprofessional part of the WEEE Forum conference was at-tended by 29 participants from Italy, the Czech Republic,Spain, France, Romania, Poland, Great Britain, Ireland, theNetherlands, Austria and Hungary.

Through presentations and workshops, the participants ofthe professional part of the WEEE Forum conference ad-dressed and discussed topics in relation to WEEE, with anemphasis on the introduction of WEEE management stan-dards throughout Europe and the resolution of various is-sues with regard to the collection, treatment and recyclingof WEEE encountered by all those involved in the process.The conclusions of the conference and workshops broughtall the participants one step closer to nding proper solu-tions for and approaches to our common problems.

In the second part of our WEEE Forum conference, we fa-miliarised the participants with our activities and enviro-nmental issues and presented our LIFE+ project.In this part of the WEEE Forum conference, we presentedthe E-transformer multimedia vehicle, held environmen-tally themed art workshops and presented the process ofWEEE disassembly and the individual WEEE groups collec-ted within our scheme.

The central part, which was also open to the wider pro-fessional public, featured an address by EU EnvironmentCommissioner Janez Potonik, in which he expressed his

support of the project. The mayor of Ljubljana, Mr ZoranJankovi, and representatives of the Ministry of Agricultu-re and the Environment also attended the event and gavethe welcome address.

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Vloga lokalnih skupnosti /Dan odprtih vrat v obinahAkcijo Dan odprtih vrat smo izvajali skupaj z izvajalcilokalnih javnih slub (IJS) za ravnanje z odpadki in jopoimenovali E-odpadke louj in okolje varuj. Tako smoakcije izvedli skupaj s 24 tovrstnimi slubami. Z akcijosmo zajeli 89 obin, ozavestili 1,2 milijona prebivalcevSlovenije ter poistili e-odpadke v skoraj 500.000 go-spodinjstvih, kar pomeni priblino 65 % vseh gospodinj-stev v Sloveniji.

Z akcijo zbiranja in ozaveanja smo gospodinjstva seznani-li s pomenom pravilnega ravnanja z e-odpadki in odpadnimibaterijami ter posledicami, ki jih nae neodgovorno ravna-nje z navedenimi odpadki prinaa za okolje in ivljenje.

Posamezne akcije so potekale od treh tednov do enegamesca na razlinih lokacijah posameznih obin in v zbirnihcentrih IJS. Obane smo o akcijah seznanili in povabili ksodelovanju prek: plakatov na vseh plakatnih mestih posameznih obin; spletnih strani IJS in obin; lokalnih medijev (asopis, radio in televizija); obvestila na mesenih polonicah, ki jih prejme vsako

gospodinjstvo;

letakov, razdeljenih po gospodinjstvih.

V akcije smo vkljuili tudi obiske E-transformerja v zbirnihcentrih in na razlinih lokacijah po posameznih obinah.Tudi tam smo obane ozaveali in obveali o pravilnemravnanju z e-odpadki in odpadnimi baterijami ter jim pre-stavili monost oddajanja tovrstnih odpadkov.

V okviru akcije smo tako skupaj oistili Slovenijo za kar540 ton e-odpadkov in odpadnih baterij.

Kot spodbuda k odgovornemu ravnanju z odpadki je lah-

ko vsak sodelujoi, ki je v okviru akcije oddal kateri kolie-odpadek ali odpadno baterijo, izpolnil kupon in takosodeloval v rebanju za nov okolju prijazen hladilnik. Vokviru akcije smo 30 slovenskih gospodinjstev nagradili znovimi okolju prijaznejimi hladilniki.

Role of Local Communities /Doors Open Day in MunicipalitiesThe Doors Open Day campaign was named Separate E-Waste and Protect the Environment and was implementedin cooperation with 24 local public service providers (PSPs)providing waste management services. We included 89 mu-nicipalities in the campaign and educated 1.2 million Slo-venian citizens and cleaned almost 500,000 households almost 65% of all households in Slovenia of e-waste.

Through the collection and awareness-raising campaign,we raised the publics awareness of the importance of pro-per e-waste and waste battery management and the im-

pact our reckless handling of this type of waste has on ourenvironment and our lives.

Individual campaigns carried out in individual municipali-ties and at the collection centres (CCs) of PSPs lasted be-tween three weeks and one month. Citizens were informedabout the campaigns and invited to participate via: Posters at all the poster sites in individual municipa-

lities Websites of PSPs and municipalities Local media (newspapers, radio, TV) Notices in monthly bills received by every household

Leaets sent to households

The campaigns included visits by the E-transformer to CCsas well as various locations in individual municipalities.At these locations, we educated and informed the citizensabout proper e-waste and waste battery handling, as wellas in the possibilities of disposing of such waste.

Together we cleaned Slovenia of 540 tonnes of e-wasteand waste batteries.

As an incentive for responsible waste management, eachparticipant who deposited any form of e-waste or wastebattery during the campaign could ll out a coupon andparticipate in a drawing for a new environmentally frien-dly refrigerator. New environmentally friendly refrigeratorswere given away to 30 Slovenian households as part ofthe campaign.

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Interaktivni EKO terminali na olahZ vzpostavitvijo EKO terminalov smo eleli zagotoviti inpredstaviti monost ponovne uporabe e odsluene e-opreme. Tako smo zbrali ve kot 200 terminalov, ki sobili vasih namenjeni potrjevanju zdravstvenih kartic vzdravstvenih domovih in bolninicah ter jih 80 preuredili

za izobraevalne namene na osnovnih olah po Sloveniji.Zbrane terminale smo nadgradili z izobraevalno aplika-cijo o okolju in jih v slabih treh mesecih namestili poolah.

Uenci lahko na EKO terminal namestijo svojo vsebino aliprebirajo interaktivno gradivo o pravilnem ravnanju z e-odpadki in odpadnimi baterijami. Svoje znanje lahko pre-izkusijo tudi z igranjem kviza.

Sodelujoa ola je skupaj z navodili prejela e oienoohije EKO terminala, grani material za njegovo vizualno

podobo, gonilnike in grano kartico. Naloga uencev inuiteljev je bila, da im hitreje vzpostavijo EKO terminal,za kar so morali na oli najti tudi rabljen raunalnik. ola,ki je uspela v najkrajem asu vzpostaviti EKO terminal, jebila nagrajena z izletom v zabavini park.

Drubena omrejaDruabna omreja so orodja za komunikacijo, ki so v so-dobnem asu najhitreje rasto in najbolj uporabljen me-dij. V okviru projekta smo bili dejavni tudi na drubenihomrejih, pri emer je bil odziv javnosti izredno pozitiven.- Omreje Flickr smo uporabili za hitro izmenjavo foto-

graj z dogodkov na olah in v posameznih obinah indogodkov o E-transformerju;

- portal YouTube je deloval kot platforma projekta za di-stribucijo video vsebin;

- omreje Twitter smo uporabili kot podporno okolje zaFacebook;

- omreje LinkedIn je bilo namenjeno povezovanje s stro-kovno javnostjo (ekologija in trajnostni razvoj);

Interactive ECO Terminals at SchoolsBy setting up ECO terminals, we wished to ensure and pre-sent the reusing of old e-equipment. As part of the pro-ject, we collected more than 200 terminals that had beenused to conrm health cards at health centres and hospi-tals and converted 80 of them to be used for educationalpurposes at primary schools across Slovenia. We upgradedthe terminals with an environmental education applicati-on and installed them at schoolsin less than three months.

Pupils can use the ECO terminals to install their own con-tent or read interactive materials on the proper manage-ment of e-waste and waste batteries. They can also testtheir knowledge by taking a quiz.


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Along with instructions for use, each participating schoolalso received a cleaned ECO terminal housing, graphic ma-terial for the exterior of the ECO terminal, drivers and agraphics card. Pupils and teachers were tasked with ndinga suitable used computer at the school and setting uptheir ECO terminals as quickly as possible. The school that

was able to set up its ECO terminal in the shortest timewas rewarded with a trip to the amusement park.

Social NetworksSocial networks are communication tools that have be-come the fastest-growing and most widely used mediumin modern times. The project also encompassed activitiesinvolving social networks, to which the public respondedvery positively.- Flickr was used to quickly share photographs of the

E-transformer and events at schools and in individualmunicipalities,

- YouTube served as the projects video distribution plat-form,

- Twitter was used as a support environment for Facebo-ok,

- LinkedIn was used to connect with the professional pu-blic (ecology, sustainable development),

- Facebook served as a means for the promotion of par-ticipation in the project and for the contest, as well asa tool for direct communication and raising interest inthe project. That we have taken the right path to achi-eving good results is conrmed by the fact that morethan 7,800 people have liked our page.

We conducted a NEW FOR OLD campaign on Facebook, inwhich we were looking for the oldest TV set. Participantshad to nd the oldest TV set they had at home, take aphotograph of it and upload it to our Facebook page.The owner of the oldest TV set received a new TV set inexchange for his old one.

WebsiteWe set up the website life.zeos.si at the beginning of theproject in 2011 and added links to our social network pa-ges. The website contains all the necessary informationon proper e-waste and waste battery management within

our campaigns. The information was additionally suppor-ted by creating ECO trafc lights enabling visitors to checkthe amount of e-waste collected per capita in individualregions with the purpose of further motivating citizens todispose of e-waste and waste batteries properly.

- omreje Facebook pa smo uporabili kot sredstvo zaspodbujanje sodelovanja pri projektu in nateaju terkot orodje za neposredno komunikacijo in poveanjezanimanja za projekt. Na pravilen pristop k projektunam potrjuje tudi dejstvo, da smo prejeli ve kot 7.800vekov.

V omreju Facebook smo izvedli akcijo STARO ZA NOVO,pri emer smo iskali najstareji televizijski sprejemnik. Vsisodelujoi so doma poiskali najstareji televizijski spre-jemnik, ga fotograrali in sliko naloili v aplikacijo nanai Facebook strani. Lastniku najstarejega televizijskegasprejemnika, smo le tega zamenjali za novega.

Spletna stranSpletno stran www.life.si smo vzpostavili na zaetku pro-jekta leta 2011 in ji dodali povezave do drubenih omre-ij. Na strani so navedene vse potrebne informacije o pra-vilnem ravnanju z e-odpadki in odpadnimi baterijami vokviru izvedenih akcij. Informacije smo podkrepili tudi zizdelavo EKO semaforja, pri emer si lahko vsi obiskovalciogledajo zbrano koliino e-odpadkov na prebivalca po po-sameznih regijah, kar naj bi obane e dodatno spodbudilok pravilnemu oddajanju e-odpadkov in odpadnih baterij napravo mesto.

ODLOI SE IN LOI -SORT YOUR MIND TOSORT YOUR TRASH


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O drubi ZEOSDruba ZEOS, ravnanje z elektrino in elektronskoopremo, d.o.o., ali kraje Zeos d.o.o. je druba zavzpostavljanje in upravljanje skupne sheme ravnanjaz odpadno elektrino in elektronsko opremo (OEEO)ter z odpadnimi prenosnimi baterijami in akumulatorji(OPBA) v Sloveniji.

About ZeosThe company ZEOS, ravnanje z odpadno elektrino inelektronsko opremo, d. o. o., or Zeos, d. o. o., for short,was established with the goal of establishing and mana-

ging a joint scheme for the management of waste elec-tronic and electric equipment (WEEE) and waste por-table batteries and accumulators (WPBAs) in Slovenia.

Vizitka/ Contact information:Emil ehi, direktor/ managing directorTelefon/ Phone:+386 1 366 85 42Faks/ Fax:+386 1 366 85 82E-naslov/ E-mail:[email protected]

Spletna stran/ Website:www.life.zeos.siFacebook: https://www.facebook.com/Odlocuj

ZEOS, ravnanje z odpadno elektrino inelektronsko opremo, d.o.o.Brnieva ulica 39, 1000 LjubljanaTelefon/ Phone:+386 1 366 85 41Faks/ Fax:+386 1 366 85 82

Druba ZEOS se vsem sodelujoim najlepe za-hvaljuje za prispevek k projektu in s tem k i-stejemu okolju. Z zavedanjem, da so e-odpadkipomembni za nae okolje in da teje prav vsak,vas vabimo k sodelovanju tudi v prihodnje. e po-sebej gre zahvala donatorjem, Evropski komisijiin Ministrstvu za kmetijstvo in okolje, ki sta ssvojim nannimim prispevkom kot tudi strokov-no podporo omogoila izvedbo in uinkovito rea-lizacijo ciljev projekta.

Zeos would like to kindly thank all the participantsfor their contribution to the project and through itto a cleaner environment. As every piece of e-wa-

ste is important for our environment and everyonecounts, we invite you to join us again in our futureendeavours. A special acknowledgement goes todonors, the European Commission and Ministry foragriculture and environment, that allowed imple-mentation and efcient realisation of goals of the

project with both their nancial contribution andprofessional support.

Life+ ODLOČUJ! - »Slovenia WEEE Campaign«

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