"Libresse Content Case". Eirik Norman Hansen, Creuna
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Transcript of "Libresse Content Case". Eirik Norman Hansen, Creuna
![Page 1: "Libresse Content Case". Eirik Norman Hansen, Creuna](https://reader034.fdocument.pub/reader034/viewer/2022052311/55b878a3bb61ebfd158b45ad/html5/thumbnails/1.jpg)
Eirik Norman Hansen - CMO Creuna Norge
C3_CAMP_LIBRESSEen lojalitetsplatform
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Utfordringen
![Page 3: "Libresse Content Case". Eirik Norman Hansen, Creuna](https://reader034.fdocument.pub/reader034/viewer/2022052311/55b878a3bb61ebfd158b45ad/html5/thumbnails/3.jpg)
Fra tabu til engasjement
1. Bryte ned tabuer 2. Styrke markedsposisjon 3. Skape bevissthet 4. Skape engasjement 5. Skape lojalitet
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Løsninger
![Page 5: "Libresse Content Case". Eirik Norman Hansen, Creuna](https://reader034.fdocument.pub/reader034/viewer/2022052311/55b878a3bb61ebfd158b45ad/html5/thumbnails/5.jpg)
Skape en platform for engasjement
1. Innsikt 2. Langsiktig arbeide 3. Dialog 4. Relevans 5. Interaktivitet
libresse.no
girls1st.no
periodical
Youtube
Bloggere
Online annonser
eksterne partnereog media
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Interaktivitet og spill driver trafikk og salg
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Samarbeid eller bare være relevant
1. Bloggere 2. Relevante magasiner 3. Invitere bidragsytere 4. Eksperter 5. Innhold for andre
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Resultater
![Page 9: "Libresse Content Case". Eirik Norman Hansen, Creuna](https://reader034.fdocument.pub/reader034/viewer/2022052311/55b878a3bb61ebfd158b45ad/html5/thumbnails/9.jpg)
Fra tabu til engasjement
1. 63 000 engasjerte FB venner 2. 1 500 historier 3. Redaksjonelt materiale 4. 89% sier de vil kjøpe 5. Unikt forhold til målgruppen
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Eirik Norman Hansen CMO - Creuna Norge
TUT OG KJØR! :P
@eiriknorman
eiriknorman
linkedin.com/in/eirik
www.creuna.no