Library Analytics with Char Booth and Paul Signorelli, Session 1 Part 1
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Transcript of Library Analytics with Char Booth and Paul Signorelli, Session 1 Part 1
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TELL US WHO YOU ARE.
TELL US HOW MUCH YOU KNOW.
TELL US WHY YOU’RE HERE.
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“The process of obtaining an optimal or realistic decision based on existing data.”
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Wikipedia
“Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and
optimizing Web usage.”
-WAA Official
Definition
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“Web Analytics is the science and the art of improving websites … by improving the customer’s website experience. It is a science because it uses statistics, data mining techniques, and a methodological process. It is an art because… the analyst or marketer has to draw from a diverse pallet of colors (data sources) to find the perfect mix that will yield actionable insights.”
-Weisberg and Kaushik
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OR…
“LOGFILE ANALYSIS”
“PAGE TAGGING”
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