LG LED Lighting

LED Lighting Penetration Forecast LED Bulb Market Size & Growth

The lighting market will be reorganized around LED lighting

Unit : USD Billion Unit : USD Billion

71

10

81

GeneralLighting

LEDLighting

2011

69

16

85

‘12

63

27

90

‘13

56

39

95

‘14

98

47

51

201522

1114

2010

34

22

15

7

‘11

54

43

35

13

‘12

18

6(32%

)

6(35%)

6(33%)

2013

B2C(Retrofit Lamp)

Major B2B(Office/Industrial/Commercial/Residential)

Other B2B(Art. Etc.)

CAGR2011~15

50%

10%

5%

CAGR2010~13

68%

117%

80%

40%

Global Market Review Industry Overview

64

66

67

70

69

73

71

77

?

Despite LED advantages the market has not been growing very rapidly to this point… primarily due to high transition cost.

LED Lighting Penetration Forecast

(Unit: $B)

GeneralLighting

LEDLighting 32 4 6

Bulb Price Comparison

(800lm equivalents)

$1 $3~5 $30-$40

Incandescent CFL LED2007 2008 2009 2010 2011(e)

LED Penetration Industry Overview

'09 ‘11 ‘13 ‘15

LED

Bul

b P

rice

Tren

d

Glo

bal M

arke

t For

ecas

t

$10

$20

$30

$40

$50

$60

$10B

$20B

$30B

$40B

$50B

$60B

4 6 1016 27

3951

Retail PriceTrend Line

LED Demand Curve Industry Overview

• “Breakaway Brands” survey looked at brands that have exhibited sustained, quantifiable increases in brand strength over a three-year period.

• LG ranked #4 out of 2500 brands evaluated!

1. ClifBar2. Facebook3. BlackBerry4. LG5. Nintendo6. Google7. Apple8. iPod9. Kraft Foods10.Disney

Brand and Objective#4 Breakaway Brand

• Since 2005, LG has spent over a $500M in brand building activity• In 2011, LG will spend more than $150M on activities which will result in over 2.5 Billion

brand impressions with consumers.

Brand and ObjectiveBusiness Unit Investments

Solar Energy Lighting

Green Energy

Home Solutions

Hotel Solutions Business

Solutions

Integrated Control Systems

Ventilation Heating

Smart HVAC

Air Conditioning Residential Commercial Heavy Commercial

Brand and ObjectiveAir Conditioning & Energy Solution Company

• Global leader in Production Capacity - 1.8B units/month

• First company to use 6” wafer produc-tion

• Chip-on-board Innovation• Thermal Dissipation Innovation

• Global leader in Consumer Electronics• Global SCM and service capability• Rigorous quality control and assurance• Winning celebrated design awards

Midstream Module Engine

UpstreamChip PackageWafer

LG’s LED Lighting Value Chain CoverageDownstream

System ServiceFixture

Vertical Integration Brand and Objective

• Eliminate Lead Frame materials• on process• Save material & manufacturing • costs

World’s First Chip-On-Board (COB)in Mass Production

Economies of scale and leading technological innovations en-able cost reduction and product quality improvement

• Save manufacturing costs

by 40 ~ 50% (Compared with 2 inch wafer)

World’s First 6” Waferin Mass Production• 100mm (4”) → 150mm

(6”) = 2x Increase in Die per Wafer

• Guarantee durability (Minimal heat resistance)

• Integrated design of fixture / circuit / materials

Technology Leadershipin Heat Dissipation

LG Technology Leadership Brand and Objective

MOCVD 1) for Epi Wafer Package / ArrayChip Process

Excess of $1B Investment in LED Top Players’ Capacity Comparison“Green Energy Solutions such as LED Lighting and Solar Energy are LG’s next growth engine for the fu-ture”Chairman of LG (2010)

Monthly Capacity(Billion Chips)

LG 1.8

Nichia 1.3

Epistar 0.8

Cree 0.1

1) MOCVD: Metal-Organic Chemical Vapour Deposition

LG Investment Brand and Objective

Brand and ObjectiveLG 3rd Party Survey Results

Lamp Energy Star Date

60W Equivalent 3000K Omni-directional A19 May 2012

75W Equivalent PAR30 July 2012

90W Equivalent PAR38 July 2012

60W Equivalent 2700K Omni-directional A19 October 2012

50W Equivalent PAR20 December 2012



Energy Star Schedule Line Review Requests

Energy Management Solutions

Other Vertical Solutions

Home Solu-tion

Commercial BuildingSolution

Energy Manage-ment Solutions

LGE is determined to provide Total Energy Lifecycle Management Solutions for Homes, Commercial Buildings, and various Vertical Markets.

- Energy Generation - Energy Transmission

- Energy Storage - Energy Management

Total Energy Lifecycle Management

Overview Energy Management Solutions

Solar Cell

Social Media

Smart Gateway

Energy Storage

Smart Meter

EV Charging

High Efficiency Air-conditioner

SmartThermostat

InternetWireless

Mobile Pad

IHD1)

Smart TV

Web-browser

Smart Plug & Power Strip

Energy Cloud Service

Remote Mobile / Web Access

HAN (Home Area Network)

Home Energy Lifecycle (Generation, Consumption, Storage) Management

Smart Appliances

Switch & SensorLED Lighting

Home Solution Energy Management Solutions

http://www.tendrilinc.com/consumers/products/vantage/

Hybrid Control (Wired / Wireless)- LED Lighting

- PLS (Plasma Lighting System)- Switch, Sensor

- PV, Wind Power

- Chiller / Boiler- AHU / CAC / PUMP- Valves / Sensors

- Server & Integrated Control S/W- DDC (Digital Direct Controller)

- CCTV- X-ray scan

- Parking Control

Integrated Controls S/W & H/W

HVAC Controls

Power Management

Renewable Controls

Lighting Controls

Security, Safety, Parking

- Energy Visualization- Tracking, Saving potential

- Usage Optimization

Energy Management Solution

Reference (LG HQ)

Commercial Building SolutionEnergy Management Solutions

LG HQ Building

* Based on initial estimate. May need to be revised depending on the final site configuration

Total Energy Solution (HVAC, BMS, Lighting) are being implemented in LG HQ Building

• Large LED Lighting Implementation- Flat lighting 15,000 units /Down Light 3,500 units

• 1st Wireless Lighting Control implementation- Auto-dimming system with daylight-sensors

Lighting Control Touch Panel

Lighting System Installed

~52%Energy Saving

37% Saving by LED Lighting

16% Saving byLighting Control

Before After

Energy Savings*

LG Headquarters Energy Management Solutions

Customized solution for retail chain stores with maintenance convenience and energy cost saving

POS Other Appliances

- Energy Monitoring- Service, Maintenance

Service Center

GEMS Server Farm

Retail Chain HQ

GEMS Gateway

- Energy Monitoring- Energy Target

Management- Before Service

- Smart and energy effi-cient products

Energy Manager

Total Con-sumption

Lighting Con-sumption

HVAC / Lighting Control

Renewable Control

LED Lighting Control

Appliances

Central Management & Service Network

Smart A/C and Refrigerator

Internet

Hybrid (Wireless, Wired) Con-trol- Monitoring and Control

Solar Cell, Wind Power- Monitoring, Control

Retail Store Solution Energy Management Solutions

Appendix

New Function & Applica-tion Expansion

Retrofit & Basic Luminaires 2011-12

Design, Variation & Control2012-13

Functional, Segmental & Customized 2013-15

Retrofit

Luminaires

Design-wearing

Outdoor/High Power

Control

Customized

Functional Application

LED Lighting Direction

From volume mover to design-added and customized solution provider

Current Lamp Lineup

2W Candle LED Lamp

Feature Energy Saving No Mercury, No Ultraviolet, No Infrared Certification: UL, cUL, FCC

Specification Luminous Flux 60lm Wattage 2W CCT 3000K CRI 80 Lifetime 40,000 hrs Base E12

Availability Currently Available

Three-Year Limited WarrantycUL Listed, FCC and RoHS CompliantPhotometric Testing Consistent with IES LM-79Features and specifications may differ from actual product

7.5W A19 LED Bulb

Feature Energy Saving No Mercury, No Ultraviolet, No Infrared Certification: UL, cUL, FCC

Specification Luminous Flux 450lm / 485lm Wattage 7.5W CCT 2700 / 3000K CRI 81 / 83 Lifetime 30,000 hrs Base E26



12.5W A19 LED Bulb

Feature Energy Saving No Mercury, No Ultraviolet, No Infrared Certification: UL, cUL, FCC, Dimming Control

Specification Luminous Flux 810lm Wattage 12.5W CCT 2700 / 3000K CRI 80 Lifetime 25,000 hrs Base E26



12W Omni A19 LED Bulb

Feature Omni-directional beam pattern Energy Saving No Mercury, No Ultraviolet, No Infrared Certification: cUL, FCC, LM79 Dimming Control

Specification Luminous Flux 810lm / 900lm Wattage 12W CCT 3000K / 5000K CRI 80↑ Lifetime 40,000 hrs Base E26

Availability Mass Production: November 2011

cUL Listed, FCC and RoHS CompliantPhotometric Testing Consistent with IES LM-79Features and specifications may differ from actual product

Retrofit Lamp

4.4W MR16

Feature Energy Saving No Mercury, No Ultraviolet, No Infrared Certification: UL, cUL, FCC Uniform Light Distribution

Specification Luminous Flux 240lm / 270lm Wattage 4.4W CCT 3000 / 5000K CRI 75 Lifetime 50,000 hrs Base GU5.3 Degree: 36, 60



12W PAR30

Feature Energy Saving No Mercury, No Ultraviolet, No Infrared Certification: cUL, FCC, LM79 Uniform Light Distribution Energy Star certification expected by Apr. 2012

Specification Luminous Flux 730lm Wattage 12W CCT 3000 / 4000K CRI 80 Lifetime 50,000 hrs Base E26 Degree 25, 40 Neck Short / Long


Three-Year Limited WarrantycUL Listed, FCC and RoHS CompliantPhotometric Testing Consistent with IES LM-79Features and specifications may differ from ac-tual product

15W PAR38

Feature Energy Saving No Mercury, No Ultraviolet, No Infrared Certification: cUL, FCC, LM79 Uniform Light Distribution Energy Star certification expected by May

2012

Specification Luminous Flux 930lm Wattage 15W CCT 3000 / 4000K CRI 80 Lifetime 50,000 hrs Base E26 Degree 25, 40

Availability Mass Production: Currently Available

Three-Year Limited WarrantycUL Listed, FCC and RoHS CompliantPhotometric Testing Consistent with IES LM-79Features and specifications may differ from ac-tual product

Current Fixture Lineup

2x2 Recessed Troffer

Feature Energy Saving No Mercury, No Ultraviolet, No In-

frared Certification: cUL, FCC, LM79 No noise emission Long Life Time Made in Korea

Specification Luminous Flux 3,450/3,600lm Wattage 53W CCT 3500/4000K CRI 80 Lifetime 50,000 hrs Low Glare < UGR19 Dimming 0-10V Dimming

Availability Mass Production: Available Now

Three-Year Limited WarrantycUL Listed, FCC and RoHS Compliant

Future Lineup

Product ProposalRecessed Troffer

* Rendering Image, product design can be changed before final sample submission to cus-tomers

2x4 Troffer Specification Luminous Flux 5000lm Wattage 50W CCT 3500/4000K CRI 84 Lifetime 50000 hrs Input Voltage 120~277Vac Dimming 0-10 Dimmer

Availability Mass Production: October 2012

Product ProposalRetrofit Down Light (4inch)

Feature 4inch diameter Installation Energy Saving No Mercury, No Ultraviolet, No Infrared Certification: UL, cUL, FCC, Energy

Star Both New Construction and DIY Re-

placement

Specification Dimension 4 inch Luminous Flux 400 lm Wattage 8 W CCT 3000/3500K CRI 80 min Lifetime 25000 hrs Input Voltage 120Vac Connector E26/Connector

Availability Mass Production: May 2012


Product Proposal



placement

Specification Dimension 5 inch Luminous Flux 600lm Wattage 11 W CCT 3000/3500K CRI 80 min Lifetime 25000 hrs Input Voltage 120Vac Connector E26/Connector


Retrofit Down Light (5inch)


Product Proposal



placement

Specification Dimension 6 inch Luminous Flux 600lm Wattage 11 W CCT 3000/3500K CRI 80 min Lifetime 25000 hrs Input Voltage 120Vac Connector E26/Connector


Retrofit Down Light (6inch)


Product ProposalCommercial Down Light

Feature 6inch diameter Installation Energy Saving No Mercury, No Ultraviolet, No In-

frared Certification: UL, FCC, LM79 New Construction

Specification Luminous Flux 1400lm Wattage 26W CCT

2700/3000/3500/ 4000K CRI 80 Lifetime 25000 hrs Input Voltage 120/277Vac

Availability Mass Production: July 2012


* Hangar Type

* LED Light Module

Product ProposalOutdoors Light - 30/60W

30W

60W

32W 62W

Total Flux [lm] (Typ.) 2240 2400 4340 4650

Luminous Efficacy[lm/W] >70 >75 >70 >75

CCT(Color Temp.) [K] 3500(3465±245)

5700(5665±355)

3500(3465±245)

5700(5665±355)

CRI >75 >70 >75 >70

Input Voltage [V] 120~277 120~277

Dimensions 450 x 280 x 135

Frequency Range [Hz] 50/60Hz 50/60Hz

Storage Temperature -40 ~ +85℃ ℃ -40 ~ +85℃ ℃Working Temperature -20 ~ +50℃ ℃ -20 ~ +50℃ ℃

IP-grade 66 66

Weight 7.1 Kg 7.5 Kg

Dimming X X

Photometric Type Type ( , , )Ⅱ Ⅰ Ⅲ Ⅴ

Specification


* ULcUL version is under development. Availability is to be up-dated

Product ProposalOutdoors Light - 90/150/210W

Specification

* Rendering Image, product design can be changed before final sample submission to customers

* ULcUL version is under development. Availability is to be up-dated

90WStreet Light

150/210WStreet Light

90W 150W 210W

Total Flux [lm] (min.) >6300 >6750 >10500 >11250 >14700 >15750

Luminous Efficay[lm/

W]>70 >75 >70 >75 >70 >75

CCT(Color Temp.) [K]

3500(3465±245)

5000(5028±283)

3500(3465±245)

5000(5028±283)

3500(3465±245)

5000(5028±283)

CRI >75 >70 >75 >70 >75 >70

Input Volt-age [V] 120-277 120-277 120-277

Dimensions TBD TBD TBD

IP-grade > 66 > 66 > 66

Weight <10Kg <12Kg <12Kg

Dimming Supportable Supportable Supportable

Photometric Type Ⅰ, , ,VⅡ Ⅲ Ⅰ, , Ⅱ Ⅲ Ⅰ, , Ⅱ Ⅲ

Product ProposalHigh Bay Light


* 3000/4000K, ULcUL version is under development. Availability is to be updated.** Products are under development and scheduled to be available in 2H/2012.

70W* 150W** 210W**

Total Flux [lm] (Typ.) >4200 >4725 >5250 >10500 >11250 >14700 >15750

Luminous Efficacy[lm/W]

>60 >67.5 >75 >70 >75 >70 >75

CCT[K]

3000(3045±175)

4000(3985±275)

5700(5665±355)

3500(3465±245)

5700(5665±355)

3500(3465±245)

5700(5665±355)

CRI >80 >70 >75 >70 >75 >70

Input Volt-age [V] 100-240 / 120-277 120-277 120-277

Dimensions

IP-grade > 65 > 66 > 66

Weight 5.6 Kg <10Kg <12Kg

Dimming X Supportable Supportable

Photometric Type 60˚/90 ˚/ 120 ˚

70W

150/210W

Specification

Product ProposalFlood Light


*Products are under development and scheduled to be available in 2H/2012.

70W

150/210W

70W* 150W* 210W*

Total Flux [lm] (Typ.) >4900 >5250 >10500 >11250 >14700 >15750

Luminous Efficacy[lm/W]

>70 >75 >70 >75 >70 >75

CCT(Color Temp.) [K]

3500(3465±245)

5000(5028±283)

3500(3465±245)

5000(5028±283)

3500(3465±245)

5000(5028±283)

CRI >75 >70 >75 >70 >75 >70

Input Volt-age [V] 100-240 / 120-277 120-277 120-277

Dimensions TBD TBD TBD

IP-grade > 66 > 66 > 66

Weight <6Kg <12Kg <12Kg

Dimming X X X

Photometric Type RN, RM, RW

Specification

LG LED Lighting

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