Publication Illustration

TypographyPackaging Design

03 07

11 13

Expo Shanghai 2010 BookletWorld Cup BookBrochure for Trapecista

Leslie in WonderlandPure RabbitLife is H2O

Chinese Font Design Tonhwa Ice Wine

出版物设计 插画

字体设计

包装设计

Publication出版物设计

Expo Shanghai 2010 booklet

Year: 2010

The purpose of this visual booklet is to attract more people to visit Shanghai Expo. Therefore, I used pictures to high-light the uniqueness of each pavilion. I designed the layout using grids to give a simple, clean and clear look.

上海世界博览会手册

年份: 2010

这本视觉手册的目的是吸引更多人参

观上海世界博览会,所以我使用图片突

出每个展馆独特的地方,设计布局使用

栅格,简单,干净,清楚.

World cup book

Client: Three monkeys pub IDEAS China Die backstube Restaurant

Year: 2010

This world cup book is divided into 8 groups and each group has its own color. The bright and vivid colors and the dif-ferent shapes on all the backgrounds show the active and energetic sports. I designed the simple and clear layout for easy reading.

世界杯手册

客户: 三只猴酒吧

IDEAS China

迪巴斯克饭店

年份: 2010

这本世界杯手册被划分成8个小

组,每个小组有它自己的颜色,使用明

亮和生动的颜色与不同的背景形状显

示活跃和充沛的精力,同样简单和清楚

的排版容易阅读.

Brochure for Trapecista

Client: Trapecista

Year: 2010

I designed this paper CD sleeve that con-sists of a flyer and a CD. The purpose is to create a handy and convenience company profile. The flyer has a unique folding that shows the three important informa-tion about the company. The colors used are from the Trapcista logo itself.

Trapecista宣传册

客户: Trapecista

年份: 2010

我设计了CD纸袋包括了宣传册和CD.目的是凸显一个轻巧和方便的公司概

况.宣传册运用独特的折叠方式显示了

三个关于公司的重要信息.颜色上的使

用来自于Trapcista的商标.

Illustration插画

Leslie in Wonderland

Year: 2010

I used the idea from Alice in Wonderland. The overall concept is to create a real and fantasy world. In this illustration, I am the robot living in a fantasy world, which is dull and gloomy. It is also represents other people’s minds. In the real world, it is full of pleasure and joy.

Leslie in Wonderland

年份: 2010

想法来自于爱丽斯梦游仙镜.整体概

念是创造一个真正和幻想的世界.在这

个插画中,我是机器人生活在愚钝和阴

沉的幻想世界.它是也代表其他人类的

头脑里的想法.而在现实世界中，其实

乐趣和喜悦还有很多.

Pure rabbit

Client: Fur Free

Year: 2010

I created this poster with a fairytale concept. The rabbit killed by human and feel shy. The green and the blue color background symbolize earth and heaven respectively. It means that the rabbit was in earth and now in heaven.

单纯的兔子

客户: Fur Free

年份: 2010

这张海报运用了童话概念.人类杀害了

兔子,但是兔子只感到害羞.绿色和蓝

色颜色背景各自象征地球和天堂.意味

着兔子在地球和现在天堂.

Life is H2O

Year: 2010

I used the water molecular structure, which symbolizes water. The red colors means life. Without the water in the earth, there is no life.

Life is H2O

Year: 2010

我使用了水分子结构,象征水.红

色向征生命.地球没有水,就没有生命.

Typography字体设计

Chinese Font Design

Year: 2010

The Chinese font is called “甩袖体”, which means “SWING”. I designed the Chinese font with a contrast thickness of each stroke. It gives a feeling of motion and also creates an elegant look.

中文创意字体设计

年份:2010

名字叫做“甩袖体”,象一个人甩着袖

子,横竖对比强烈,给人一种动态,优美

的感觉.

Packaging Design

包装设计

Tonhwa ice wine

Year: 2010

I designed this exclusive Tonhwa wine bottle label and packaging using black and silver as the color theme. I used the concept of the Chinese traditional lines to create a contemporary look for both the label and the packaging design. The combination of this design and colors give a feeling of classy, elegant and stylish look for young professionals and business people. I designed the simple

logo using two Chinese characters, “通化”, which is the name of the company, Tonhwa.

通化冰葡萄酒

年份:2010

我设计了这个专属于通化的酒瓶标签

和包装,使用黑色和银色作为题材,运

用中国传统“线”的概念创造现代风

格的标签和包装设计.这个设计的组合

和颜色给人感觉很尊贵,典雅和时尚的

感觉,适合年轻上班族和金融界专业人

士.使用简单的二个汉字来制作商标“

通化”,是公司的名字.