Leka / Feffe Kaufmann - Analyticsdagarna 2015-11-11
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Transcript of Leka / Feffe Kaufmann - Analyticsdagarna 2015-11-11
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Copyright Lewenhaupt Kaufmann solutions 2015
What makes us tick!
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Engagemang. Spridning. Tillväxt.En strategisk och kreativ digitalbyrå med lång erfarenhet
inom formatutveckling och mediaproduktion.
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Copyright Lewenhaupt Kaufmann solutions 2015
Lewenhaupt Kaufmann Solutions
@raolew @feffekaufmann #lekasolutions
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Copyright Lewenhaupt Kaufmann solutions 2015
+
Visuell kommunikation
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Copyright Lewenhaupt Kaufmann solutions 2015
Johnny
John Montagu
• 1748; greve gillar poker och snacks
• Vill ha en hand fri
• Uppfinner kött mellan rostat bröd som senare får namn Sandwich efter greven
• Spelar och äter
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Copyright Lewenhaupt Kaufmann solutions 2015
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Copyright Lewenhaupt Kaufmann solutions 2015
Vad är uppmärksamhet?
Upp- märk- samhet
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Intresse - Storlek på pupiller
+ Små förändringar i hjärtfrekvensen
Adrenalin -MicrosvettningarObjekt - Eyetrackning
Hjärnaktivitet - Blodflöden i hjärnan
Mäta uppmärksamhet
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Mäta uppmärksamhet
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Copyright Lewenhaupt Kaufmann solutions 2015
Spelartyper
Spelartyper
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Copyright Lewenhaupt Kaufmann solutions 2015
Speltyper
1. Achievers
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Speltyper
2. Explorers
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Copyright Lewenhaupt Kaufmann solutions 2015
Speltyper
3. Socializers
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Copyright Lewenhaupt Kaufmann solutions 2015
Speltyper
4. Killers
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Social dynamik
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Copyright Lewenhaupt Kaufmann solutions 2015
1. Kreatörer Sociala drivkrafter
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2. Debattörer
Sociala drivkrafter
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Copyright Lewenhaupt Kaufmann solutions 2015
3. Spridare
Sociala drivkrafter
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Copyright Lewenhaupt Kaufmann solutions 2015
Sociala drivkrafter
4. Betraktare
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Copyright Lewenhaupt Kaufmann solutions 2015
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Copyright Lewenhaupt Kaufmann solutions 2015
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Tack för oss
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Tack!
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Through progressive concepts and innovative communication we create growth and generate
attention to your company.