Lecutre 4/8/99
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Five Proven Internet Marketing Strategies • 1. Generating and qualifying leads with the Internet • 2. Using Internet events to promote products and services • 3. Executing instant fulfillment on the Internet • 4. Generating orders through the Internet • 5. Enhancing customer relationships with the Internet
Transcript of Lecutre 4/8/99
Five Proven Internet Marketing Strategies
• 1. Generating and qualifying leads with the Internet
• 2. Using Internet events to promote products and services
• 3. Executing instant fulfillment on the Internet• 4. Generating orders through the Internet• 5. Enhancing customer relationships with the
Internet
1. Generating and qualifying leads with the Internet
• Direct mail• Telemarketing• E-mail• Web response forms• Web sites• Web advertising
2. Using Internet events to promote products and services
• Live Conferences• Seminars• Other promotional events
3. Executing instant fulfillment on the Internet
• Qualifying the prospect• Push and pull technologies• Instant electronic fulfillment programs
5. Enhancing customer relationships with the Internet
• Developing one-to-one relationships• 24 hour service• Customer driven extranet
