Lecture 2, Sports PR, 8.30.16
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Transcript of Lecture 2, Sports PR, 8.30.16
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Sport PRLecture: 8.30.16
University of CincinnatiBy Jackie Reau
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Editing Quiz
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Collaboration is Key in PR
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Collaboration is Key in PR
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Public Relations Planning
Objective Target Audiences (internal and external)Key Messages for Each AudienceTacticsTimeline of Activity/Responsible StaffBudgetMeasurement
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Public Relations Planning
Objective *Tie objective(s) to a business initiative, i.e. sell 1,000 tickets to the Pink Ribbon game
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Public Relations Planning
Target Audiences *internal and external
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Public Relations Planning
Key Messages for Each Audience*Call-to-action to motivate desired behavior
-Buy tickets today by 5 p.m.
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Public Relations Planning
Tactics*Press release*Media event/press conference*Digital communications (email, social media, website, SEO)*Special event*Grassroots effort*Community relations
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Public Relations Planning
Timeline of Activity/Responsible Staff*Week of February 2-Draft press release for approval
-Jackie Reau-Finalize budget for February 16 media preview
-Jackie Reau
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Public Relations Planning
Budget*Media Preview
-Food and beverage: $250-Media Guides: $100-A/V: $500-Postage for invitations: $40
Total: $890
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Public Relations Planning
Measurement*Tied to business objectives-# of tickets sold-Attendance at event-Media impressions/earned media value
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Public Relations Plan: In-Class Exercise
Objective:Sell 1,000 tickets to a UC women’s soccer game
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Public Relations Plan: In-Class Exercise
Objective:Sell 1,000 tickets to a UC women’s soccer game
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FC Cincinnati VIP event
• FC Cincinnati Meet & Greet session with our players at Nippert Stadium on Tuesday, September 6th, 6-7:30 pm, just in time to catch the end of practice.
• After training, players will be available for autographs and pictures
• West concourse between sections 118-124.
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Assignment at Event• Objective of the event• Target audience • Key messages• Three initiatives to reach the objective• Three items in which money was spent• How would you measure it?