LEARN FROM YOUR CUSTOMERS

USE IN-STORE ANALYTICS TO BECOME AN OMNICHANNEL MASTER

WHAT IS OMNICHANNEL?

Omnichannel

retailers offer their

customers

merchandise and

promotions across

all channels equally.

It is quite simply a consumer experience

that offers seamless retailing throughout

a company’s many channels, including:

•Mobile Devices

•Computers

•Television

•Radio

•Direct Mail

•Catalogues

•In-Store

KNOW WHAT YOUR CUSTOMERS WANT

Knowing your customers has always

been an important factor in business

– if not the important factor. Once

you know who your customer base is

and what they like marketing your

products to them is a cinch. With that

being said, in today’s world you need

to know even more than you used to

– consumers are both physically and

digitally shopping at your business,

making it hard to know your customer.

GROWING YOUR CHANNELS

Omnichannel customers are

consuming brands from multiple

sources, and they are informing

themselves about your brand and

products from those sources.

These consumers browse in the

store, on the web, and throughout

social media – but who are they?

The key to your omnichannel

marketing lies in the in-store

experience.

On the following pages we are going

to highlight how your brick-and-

mortar analytics will change the way

your brand can grow in all channels.

FOOT TRAFFIC

By combining a customer’s

purchases with their personal

information, your company forms a

better picture of your consumer.

Studying how shoppers interact with

your space and products on location

will give you an indication of how they

react to all your channels.

One of the biggest changes in an omnichannel world

is what the industry calls “showrooming”.

This is when your customer is looking at a product in

the store and logs on to their mobile device to see if

they can find it cheaper.

The good news is that there is a way to find out what

and where they are looking – it’s called Mobile In-

Store Analytics.

SHOWROOMING

MARKETING EFFECTIVENESS

Some campaigns work well,

while others seem to not

pick up any traction.

In omnichannel retailing,

your marketing campaigns

need to work all the time.

Measuring your customers’

reactions to in-store displays

and physical campaign

elements will give you the

immediate information you

can use to tailor your

campaign throughout your

channels.

PERSONALIZED EXPERIENCE

Free Wi-Fi can be an easy way to

attract omnichannel shoppers.

Plus, when your consumers opt-in

to your Wi-Fi you are in control of

their experience – with up-to-date,

personalized campaigns that can

engage your customer.

You are immersing them in your

world, both in the store and on

their mobile device.

BENEFITS FOR ALL OF YOUR CHANNELS

Your store allows your customers to try out your products: the sizing, feeling,

weight, and colors, as well as speak to your knowledgeable staff. While your

customer is engaged, your company is allowed to collect data that will make

future transactions, promotions, and campaigns more successful.

With their patented technology,

RetailNext has become the world

leader in data results for brick-and-

mortar businesses. When companies

need real-time, all-inclusive analytics

on their in-store consumers, they turn

to RetailNext.

For more information, please call:

(888) 609-5877

Or visit:

http://retailnext.net/

CONTACT US