Lean startup @ philips

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LEAN Startup @ Philips Willem Schüngel @wschungel

Transcript of Lean startup @ philips

LEAN Startup @ Philips

Willem Schüngel @wschungel

“The only way to learn is to learn faster than anyone else.”

- Eric Ries, author The Lean Startup

IDEAS

BUILD

PRODUCT

MEASURE

DATA

LEARN

Whoopsie

So...

Let’s put things in the market

consumers want.

Instead of what we think

they want.(sounds pretty obvious, right?)

Learning what consumers want through experimentation

01 IDEA!

02 HYPOTHESIS

03 EXPERIMENTAL DESIGN

04 EXPERIMENTATION

05 PIVOT OR PERSEVERE?

6b PERSEVEREExperiments prove hypothesis

6a PIVOTExperimentsdisprovehypothesis Minimum Viable Proposition

Case study #1Unbranded message

Testing communication strategies prior to developing go-2-market plans

Key message (communications) testing

Multiple ad variations & key messages(delivered through a non existing brand)

Facebook Ads Tumblr page with curated content

No further action required from consumer

f t

Case study #2 Fake doors

Validating whether consumers are willing to pay for a new product (idea)

$ 399$ 299

Case study #3Concierge MVP

Testing a proposition idea before we actually develop it

Making it happen – LEAN champions & squads

Intrapreneur

Keeps the vision, owns the business model, provides

cover, perseverance

Developer

Builds the digital product

(Front-End/Back-End)

Designer

Designs compelling customer

experiences (UX/UI)

Analyst

Owns the process, tracks growth, drives

experiments, and keeps you honest via

data

Soft skills Hard skills

Enabling conditions

• The right skills & resources• Focus• Mandate to fail (and learn)

So now, we

have...

Fast learning compared to

traditional process

Validated insights prior to launch

Data driven decision making

instead of opinions

Better, more efficient launches

Whoopsie

Hooray