Leadman for Investors

MEET YOUR NEW PROSPECTTOMORROW

PROBLEM

BUSINESSESLOOKING FOR NEW CLIENTS

• Advertising efficiency is hard to forecast• Low quality of in-house sales teams• Rigid sales structure does not allow fast

launch of new products and entering new markets

• Low quality of leads

Low efficiency

AGENTSPEOPLE WILLING TO EARN ON THEIR NETWORK

• No opportunities for additional income• Rights for agent’s commission are not legally protected,

low chances of getting paid• Long commission waiting period and its dependence on

success of the negation between the parties, introduced by the agent

• Risk to damage relations by introducing products and services with the unproven quality

Low motivation to use contacts

LEADMAN Club™ - IT start-up, a crowd-sourcing network of agents, with automated platform distributing

orders for search of prospects (new clients) for any type of business.

LEADMAN Club™ combines in a social network an unlimited number of people (Leadmen), ready to earn on their database of contacts, often in parallel with their other

activates.

Product of LEADMAN Club™ – is a targeted first introduction meeting between the business and its prospect.

SOLUTION

BUSINESS MODEL

LEADMAN Club™ is paid for each targeted meeting arranged for its corporate clients.

LEADMAN CLUB gets a fixed fee for meetings held – on average from 15,000 to 100,000 RUR depending on the order complexity.

Leadman, who arranged the meeting gets up to 60% of this fee, right after the meeting was held, based on the created opportunity, not waiting for the deal between the intrduced parties.

LEADMANClub

clients Leadmen

Meeting Lead

Agreement for new leads search

Place an order in IT platform

Arrangement of the meeting

Contact with the potential customers

IT PLATFORM

Development of the complex IT infrastructure is necessary for maximum service efficiency:

Unique algorithms, distribution orders to appropriate Leadmen:• Data scoring from registration questionnaires, social networks profiles

and friends’ lists• Comparison of the order specifics with Leadmen profiles• Contacts radar widening the Leadman search in case the order is not

taken by the «closest» Leadmen (taxi app analogue)

ERP-system:• Business process automation• CRM module for Leadmen and order registering• Billing module

Interfaces:• Web portal• Mobile apps• Mailings, chat-bots, sms, call-centre

Social network / platform for professional communication between Leadmen

MARKET VOLUME

Potential market of LEADMAN Club™ includes the segments of b2b marketing and advertising services, agents segment (all kinds of b2b mediation) and the telephone marketing niche.

Agents market in Russia is to a big extent in shadow zone, only in few segments information is available in open sources. Agents market in commercial real estate – ~$300 mln.3Advertising agencies - ~350 mln.2

B2B marketing volume in 20151 was $1,3 bln in Russia and $180 bln worldwide.Industry shows $ 0,4 bln.Reference books $ 0,3 bln.Business information $ 0,6 bln.

Internet advertising volume in Russia in 2015 was $ 1,5 bln1. 20% share of this market ($0,3 bln.) is B2B segment5.

Call-center market in Russia in 2015 was $ 0,15 bln.4

1. PWC research (http://www.pwc.ru/ru/entertainment-media/publications/media-outlook.htm)2. АКАР research (http://www.akarussia.ru/knowledge/market_size/id6462)3. Cushman&Wakefield research

(http://cwrussia.ru/netcat_files/93/38/2016_Q2_MarketBeat__RUS_PDF_.pdf)4. RBC Research (http://marketing.rbc.ru/news_research/10/08/2015/562949996429687.shtml)5. Yandex research (https://yandex.ru/company/researches/2010/ya_context_10/)

Indicative agents market volume in Russia is beteewn $3 bln. and $50 bln.

ADVANTAGES FOR CORPORATE CLIENTS

DECISION-MAKER REACH

Leadman allows to shorten the distance to the decision-maker

FAST RESULT

Experienced Leadman needs only 1 day to absorb the new order and start lead generation

LEADMEN VARIATY

Wide network of Leadmen specialized in various businesses

SALES AUTOMATION

IT platform allows to independently place the meeting order

ADVANTAGES FOR INVESTORS

UNLIMITED DEMAND

Majority of business need access to new clients and markets

UNIQUE OFFER

Analogue services are not yet realized neither in Russia nor

worldwide.

SYNERGY

LEADMAN CLUB is synergic with the largest social networks (potential strategic

investors and buyers)

HIGH EFFICIENCY

Alternative lead generation channels do not guarantee certain amount of targeted prospects

at fixed price

SCALABILITY

High automation level allows to expand the project across borders

PROJECT STATUS

Project start: June 2016 2 clients / 10 Leadmen10 meetings per monthWebsite creation, start Leadmen hiring Primary business processes

December 201615 clients / 350 Leadmen30 meetings per monthFinancial, legal modelFine-tuned business processesMarketing and SMM

Goal for December 2017200 clients10 000 Leadmen500 meetings per monthFully automated business processes

OUR CLIENTS

CURRENT EARNINGS AND FORECAST

Q3, 2016

Seed investment

Q4, 2016 Q1, 2017 Q2, 2017 Q3, 2017 Q4, 2017

0 20 50 100

300

500Amount of paid meetings per month

Increasing of clients’ base and

the team

Launch of web, mobile and it-

platforms

Advertising campaign

Q3, 2016 Q4, 2016 Q1, 2017 Q2, 2017 Q3, 2017 Q4, 2017

01

3

5Monthly marginal profit(mln RUR)

0,2 0,51

2,5 34 4

Fiхed costs

Marginal income

Cost of one client acquisition(advertising, sales team) - 30 000 RUR.

Average annual amount of meeting orders from one client - 20 мeetings per

year

Marginal profit per unit =

Average income from 1 meeting 25 000 RUR-

Leadman fee 12 500 RUR-

Taxes and overhead 2 000 RUR-

Costs of client acquisition 1 500 RUR=

9 000 RUR

BUSINESS VALUATION

Based on similar crowd-sourcing projects

Jun,2016

Dec,2016

Dec,2017

Dec,2018

Dec,2019

0

5

0,21

20

4

Fixed costs

Marginal income

18

56

10

EBITDA $6,6 mln

Crowd-sourcing projects EBITDA Valuation Multiplicator

GETT $100 mln $3 bln 30

YouDo $1 mln $15 mln 15

LEADMAN $ 6,6 mln $ 66 mln 10

SIMILAR PROJECTS

SalesconxIdea: Paid providing of required contacts through a network of salesmenLaunch: 2008Investment raised: $1,5 mln. (2008)

BizoIdea: Lead generation, advertising based on the information about the company and its employeesLaunch: 2008Investment raised: $16 mln. (2008-10)

Universal AvenueIdea: Network of brand-ambassadors promoting innovative solutions in HoReCasegment in Europe.Launch: 2014Investment raised: $17 млн. (2016)

Sold to Salespread in 2012. Price not available.

Sold to LinkedIn in 2014 for $170 mln.

INVESTMENT NEEDS

• Results• iOS and Android apps• 10 000 Leadmen• 500 meetings per month

• Expansion to the regions• Automated order placement and take-order procedures• Cash out for investors - $3 mln

On further investment stages LEADMAN CLUB will attract such strategic investors as social networks and industry agencies due to the business synergy.

Seed investmentQ4, 2016

Venture investmentQ4, 2017

Seed investment yield Q4, 2019

IT-platform and mobile applications

15 mln RUR

Increasing the sales team 18 mln RUR

Advertising 25 mln RUR

Overhead costs 7 mln RUR

Businessvaluation $10 mln

Seed Investment $1 mln.

Investor’sstake 10%

Businessvaluation $30 mln

SeedInvestor’scashout $0,3 mln


Businessvaluation $66mln.

SeedInvestor’sshare $4,6 mln.


IRR 138%Businessvaluation $30 mln

Ventureinvestment $9 mln


OUR TEAM

ANDREI PODGORNYIdea and commercial development, operational management, crowd-sourcing.

Over 20 years in corporate b2b sales, primarily in real estate and construction market. Ex AIG/Lincoln, Cushman Wakefield, Tebodin etc. Ideologist of proactive sales. TEDx speaker.

ANTON MOGILEVSKYLegal structuring, copyrights

Over 15 years of legal practice servicing primarily IT and telecom clients. Ex PayPal chief legal officer, Norton Rose, Allen Overy.

MARAT SIMONYANTSPrimary investment, investor relations, strategy

Over 15 years in real estate investment and development. Successful start-up - iresidence.ru -Top 5 land development company in the Moscow market

VADIM POGUDINCFO

Experienced CFO at ZNAK corpration (Uralsib group), Smart Development

ALEXEY KONDRATOVIT partner

Co-founder of Informicus IT companyDevelopment of electronic trade platforms RTS-Tender, OTC.RU. Trading robots for banks Otkrytie, BKS, Absolut. Call-centre and telemarketing system for Alfa-insurance. Certified Microsoft partner since 2008.

CONTACTS

Address: Moscow, Krasnaya Presnya 26, b.1

T.: +7 (499) 110-44-69

E-mail: [email protected]

www.leadman.club

Leadman for Investors

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