Le social-selling : comment développer ses ventes avec les Réseaux Sociaux
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Transcript of Le social-selling : comment développer ses ventes avec les Réseaux Sociaux
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SocialSelling@SAP Sylvie Lachkar – Social Selling@SAP, EMEA
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WHAT ARE YOUR CHALLENGES? Internal
WHAT ARE YOURCHALLENGES?
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THINGS HAVE CHANGED
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YOU HAVE TO CHANGE
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SUCCESS
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WHAT IS SOCIAL
SELLING ?
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DEVELOP A REPUTATIONLISTEN & GATHER INTELLIGENCE
BUILD YOUR NETWORKOFFER INSIGHTS & SHARE CONTENT
HOW ?
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WHAT TOOLS ?
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Create a professional brand
Find the right people
Build strong relationships
Engage with insights
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REMEMBER…SOCIAL SELLING
EVERYONEGAIN TIME
ENGAGEREACH QUOTASOCIAL TOOLS
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REMEMBER…
BE VISIBLEPERCEPTION
YOURSELFKEYWORDS
CONNECTABLE
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YOUR NETWORK
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REMEMBER…PEOPLE YOU KNOWNEW CONNECTIONS
CONTACTSCUSTOMISE
MOBILE
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LISTEN
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WHY LISTEN ?
19© 2014 SAP AG or an SAP affiliate company. All rights reserved.SHARE
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OTHERS
PUBLIC
AUTHENTICITY
MARKETING
EGOCENTRIC
REMEMBER…