Le personal branding : comment se vanter en toute modestie
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Transcript of Le personal branding : comment se vanter en toute modestie
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Le personal branding L’art de se vanter en toute modestie
@fthink
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Frédéric Therrien Directeur adjoint communication marketing Québec en Forme | WIXX @fthink
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un
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BRAND
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c’est
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Une collection de perception dans la tête du consommateur
- Kristian Andersen
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d’une expérience se forge une réputation - Kristian Andersen
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que vous soyez
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mc gilles
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ti-cuir
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moi
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au final
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we are all brands
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l’idée
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=
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ÉTAPE 1
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qui êtes-vous?
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que voulez-vous vraiment?
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$
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bref…
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rêve
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écrivez-le
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ÉTAPE 2
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positionnement
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quelle est la place que vous aimeriez occuper dans la tête des gens ?
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ÇA
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OU ÇA
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ÇA
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OU ÇA
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ÇA
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auprès de qui?
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en d’autres mots…
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qui est votre client?
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ÉTAPE 3
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les fameux 4P
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produit
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Quel genre de bibitte êtes-vous?
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si
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37 %
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des employeurs
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MAIS L’IMPORTANT
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c’est la somme de vos présences
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prix
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Avec qui suis-je en compétition?
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Martin Lessard Marika Laforest Thoma Daneau
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place
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Où devrais-je exercer ma présence?
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repérer le territoire d’influence
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It’s not what you know, but who you know
Dans l’temps
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It’s not who you know, but who know you
Aujourd’hui
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promotion
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comment se vanter en toute modestie?
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tout d’abord
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créez vos profils
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créez du contenu
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participez aux échanges
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« it’s about delivering value to others »
William Arruda – Forbes
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2006 2013
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laisser des traces visibles
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pouvons-nous vous trouver?
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ne soyez pas prétentieux
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remerciez les autres
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créez du mystère
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bref…
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racontez votre histoire
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mise en garde
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Restez vous-même
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débutez lentement
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amusez-vous!
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merci ;-)
@fthink