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LCCI 2 Market Leader
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Transcript of LCCI 2 Market Leader
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UNIT 1
value for money - warte ceny
upmarket - wysokiej jakoci, rynek towarw w najlepszym gatunku
durable - produkty trwae, wytrzymae
sophisticated - wyrafinowany, wyszukany
brand stretching - uywanie ju istniejcej marki do promowania nowego typu produktu
brand awareness - popularno marki
PRODUCT LAUNCH -
PRODUCT PLACEMENT - kryptoreklama, np. w tv
PRODUCT ENDORSEMENT - rekomendacja produktu, poparcie dla danego produktu
MARKET LEADER - najlepiej sprzedajcy si produkt
MARKET RESEARCH - informacje o tym co konsumenci chc lub czego potrzebuj
SHAREHOLDERS - udziaowiec
EXECUTIVES - wykonawcy, kierownicy
DEMANDS - wymogi
expansion - rozwj
decrease - zmniejsza si
warehouse - skad, magazyn
UNIT 2
relability - niezawodno
leg room - miejsce na nogi
overbooking - sprzedana za dua ilo biletw
overseas - zagraniczny, midzynarodowy
special circumstances - wyjtkowe sytuacje
environment - rodowisko
bridge the gulf - zlikwidowa przepa
reckon - stwierdza, przypuszcza I reckon she'll come.
convenience - wygoda, zaleta
casual - nonszalancki, niedbay, swobodny
attitude - stosunek (do czego), nastawienie
casual attitude - nonszalancki stosunek
to set a date - ustali dat
to put me through - przeczy (na tel.)
to suit - pasowa
expenses - wydatki (robione w czasie podry)
beyond - poza
beyond their control
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merged with another company - poczy si
establish - zakada, tworzy (biznes)
following year - nastpny rok
UNIT 3
downsize - redukowa (np. company, workforce)
reassess - ponownie oceni, ponownie rozway
workforce - sia robocza
relaunch - ponownie wprowadzi na rynek
envy - zazdro
chief executive officer - dyrektor generalny, CEO
parent company
fuel-efficient - ekonomiczny, energooszczdny
implement - wdraa
abolish - uniewani, zlikwidowa
permit - zezwala, pozwala
redundancy - bezrobocie, redukcja(etatw), zbdno
redundant - bezrobotny, zwolniony z pracy
insist - nalega
a broad accent - zagraniczny akcent
subsidary - pomocniczy, dodatkowy, uzupeniajcy, FILIA, ODDZIA
margin - nadwyka, mara
survey - mierzy, bada
redutant - zwolni
UNIT 4
warehouse - magazyn
headquarters - gwna siedziba
plant - fabryka, zakad
consignment - przesyka, wysyka
dismiss - zwalnia
R&D - research and develop
hints - wskazwki
PR - public relations
pension schemes - plany emarytalne
bureaucratic - biurokracja
enquires - proby, zapytania
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high-profile - znany, popularny
release - uwolnienie
carry out research - prowadzi badania
gourmet meals - better quality
perks = benefits - dodatek do wynagrodzenia
engage = involve - zaangazowa
accomplishments - wyniki, osignicia
faculty - zdolnoci, umiejtnoci
incentives - zachty
information flow - przepyw informacji
rewarding system - system wynagrodze
subsidiary - filia
to run a meeting - prowadzi spotkanie
revenue - przychd, dochd
UNIT 5
endorse - reklamowa
free samples
pop-up - reklama wyskakujca na stronie internetowej
product placement - lokowanie produktu
target - cel
target audience
viral advertising -
endorsement - poparcie (dla kandydata)
nudity - nago, golizna
devote - powica, angaowa (swj czas, energi)
intangible - nieuchwytny
broadcaster - spiker, prezenter, osoba wystpujca w tv
trail - droga, cieka do sukcesu
to back up - to support
to tease - to attract by playing with colors and emotions
publicity stunt - chwyt reklamowy
press coverage - relacja prasowa
features - moliwoci
brief - krtki, zwizy
spoof - parodia, kawa
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UNIT 6
equity stake -
forecast - przewidywanie, prognoza
profit margin - mara zysku
investment - inwestycja
pre-tax - przed opodatkowaniem
annual turnover - roczny obrt
downturn - tendencja znikowa, spadek
announcement - ogodzenie, zawiadomienie
equities - udziay
bear market - rynek o znikowej tendencji
raw - surowy
volatile - zmienny
division - oddziay, wydziay
revenue - przychd
gain - zyskiwa
endorsement - poparcie, aprobata
carry out research
draw up contaracts
UNIT 7
important things when doing business: being formal, punctuality, eye contact, small talk before
the meeting, not interruption
UNIT 8
appearance - pojawieniesie, obecno
marital status - stan cywilny
connections -
family background -
shortlist - lista np. kandydatow
assemble - zgromadzi, zebra si
objective - cel
methodical - metodyczny
involves - wymaga, wiza si, dotyczy
undertook - podj si, przedsiwzi
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UNIT 9
I. gap - luka
II. poverty - bieda
III.
UNIT 1
product range - asortyment produktw
market challenger - pretendent rynkowy
beliefs - przekonania
familiar people - zwykli ludzie
set of products - zestaw produktw
income level - poziom dochodw
launch - wprowadzi (na rynek)
upmarket - z grnej pki
timeless - ponadczasowy
to remain - pozostawa
steadily - stale
executives - kierownictwo
manufacturer - producent
to face - stawi czoa
top-of-the-range - z najwyszej pki
associated - powizany
emphasise - podkrela
decreased - obniony
boost sales - zwikszy sprzeda
to set up a firm - zaoy firm
labour - sia robocza
high-volume - dua ilo
low-cost strategy - niskobudetowa strategia
tag - etykieta
sophisticated - wyrafinowany
influential - wpywowy
endorse - popiera
aim - cel
wider - szerszy
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briefcase - teczka
name-card - wizytwka
redundancies - zwolnienia
facilities - udogodnienia
to run sth - prowadzi co
well-made - dobrze wykonany
to consist - polega na
to decline - zmniejsza si
surveys - sondae
conducting = prowadzenie
target customer - klient docelowy
appealing - pocigajcy
ready-to-wear - gotowe do uycia
expansion - rozwj
demands - wymagania
longest-serving - najduej pracujcy
to buy out - wykupi
extraordinary - niezwyky
achievement - osignicie
sales forecast - prognoza sprzeday
supply chain - acuch dostaw
to anticipate - przewidywa
ongoing recruit - trwajca rekrutacja
suspicious - podejrzany
revenue - przychd
trustworthy - godny zaufania
asset - zaleta
amongst - wrd
equal - rwny, jednakowy
courage - odwaga
to cut off relations - przerwa
to encourage relations - wspiera
to maintain relations - utrzymywa relacje z
to sour relations - skwasi
to merge - czy si
sales force - sprzedawcy; dzia sprzeday
supplier - dostawca
unimaginative - bezmylny
to gain - zdoby
widespread - powszechny
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hostile - wrogi
takeover - przejcie
bid - oferta
invoice - faktura
currency control - kontrola finansowa
be a credit to - istnie dziki czemu
major foreign investor - znaczcy inwestor zagraniczny
stormy relation - burzliwy zwizek
leading - przodujcy
partnership - spka
supply chain - acuch dostaw
origin - pochodzenie
multinational companies - midzynarodowe przedsibiorstwa
annual parties - doroczne przyjcia
to be willing to do sth - by gotowym co zrobi
perseverance - wytrwao, determination to keep trying to do something difficult
entrepreneur - przedsibiorca
high-powered - odpowiedzialna, wana
venture - przedsiwzicie
imperative - konieczny, niezbdny
savvy - sprytny, practical knowledge or understanding of something
to draw up a contract - sporzdzi kontrakt
to call off - odwoa, cancel
to clinch a deal - zawrze umow, to make a deal
to get on - dogadywa si, have a friendly relationship
crucial - wany
to meet expectations - spenia oczekiwania
to exceed expectations - przewysza oczekiwania
to satisfy expectations - spenia oczekiwania
to make up for - nadrabia
sustainability - zrwnowaony rozwj
purchase - zakup
to run into some problems - mie problemy
a load of - a lot of, duo
to manage - zdoa, podoa
to get rid of - pozbywa si
to count on - liczy na kogo
nonetheless - pomimo to
to captivate - zniewala
attitude - postawa
disagreement - nieporozumienie
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to give support - wspiera
to get involved - angaowa si
personal appearance - wygld zewntrzny
problem-solver - osoba umiejca rozwizywa problemy
role model - wzr do naladowania
efficient - wydajny
supportive - oddany, wspierajcy
collaborative - wsppracujcy
demanding - wymagajcy
ruthless - bezwzgldny
self-motivated - majcy siln motywacj wewntrzn
needy - wymagajcy
brusque - szorstki, opryskliwy
to intimidate - oniemiela; zastrasza
to give clear goals - stawia jasne cele
interpersonal skills - zdolnoci interpersonalne
tenacious - uparty, nieustpliwy
involvement - zaangaowanie
Turnover - obrt finansowy w firmie
Pay interest - paci odsetki
Interest rate - stopa procentowa
Break even - wyjsc na zero
Raw materials - surowce
Labour - praca, sia robocza
Overhead - koszty oglne
Steady increase - regularny wzrost
Expand - get bigger
Prosper - rozwija sie
Public expenditure - wydatki na cele publiczne
Reduce - obnia
Sales and marketing:
Consists of - skada sie z czegos
Salea figures - wielko sprzeday
Sales forecast - prognoza sprzeday
Market share - udziay w rynku
High prestige - important
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In the office:
Retailer - sprzedawca detaliczny
Send invoices - wysya faktury
Assembly line - linia montaowa
Assemble - zgromadzi sie
Supervisors - people in charge/control
Meets the required standard - is good enough
Common sence - zdrowy rozsdek
Pay rise - podwyka
Dismissed - zwolniony
2. What good manager should be like: should know how to tal and motivate people, should have
communicating skills, should maintain the whole group, but also should be demanding
3. A good company usually have a few departments, such as: customer service, human resources
- recruit, employ, dismiss, sales and marketing - divide strategy of advert, promotion and sales,
production, finance, administration, legal department, logistic, public relations, IT
4. Disadvantages and advantages of working from home: flexible working hours, you can feel more
comfortable, your involve your family
6. marketing mix - product, place, people, price , marketing - in my opinion it is a set of human
activities that helps to understand needs and wants of customers, is all about understanding
customers and providing products which customers demand
7. product lifecycle - 4 stages, introduction - launching product, growth, maturity - product is
established, manufacturer have to maintain the market share , decline
Introduction 3D TVs Growth Blueray discs/DVR Maturity DVD Decline Video cassette
8. market - place where you are able to sell your goods, types of market: market can be divided into
two categories, consumer market and organisational or industrial market
9. distribution chain - is involved in transporting, storing, and selling goods to customers. For example,
a manufacturer sells the product to a distributor who sells the product to retailers (= stores) that then
sell the product to customers
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10. Public transport is not develop enough in our country. Of course, we have busses, trams, planes,
subway, trains but they are not directed, for example I'm living in Jzefosaw, it's near piaseczno, and
the nearest bus stop is 2,5km far from my house. Also, now is much better, but if you could have subway
like in London, I think most of the people would decide to use public transport.
commuter - dojedzajcy do pracy
11. Most of the people are coming to work form suburbs, because it's more comfortable to live in a
place which is not that crowdie as warsaw. People like be near the nature.
24. global village - means that we are able to communicate with almost every person in the world
without moving or with just spending small amount of money for traveling - cheap flight tickets
outsourcing - zlecenie wykonania uslug na zawnatrz
23. international trade - Exchanging goods and services between countries. We are able to cooperate.
25. outsourcing - we will have lower production costs, and cheaper workforce so we will be able to save
some money, we don't have to produce everything in our country so we are able to stay focused on
more important things, for example developing your project, but we are not creating workplaces,
government is not getting money from production so your country will not develop
32. competitive advantage - lower costs, more customers,
33. manager and leader: The manager focuses on systems and structure; the leader focuses on people. The manager relies on control; the leader relies on trust. The manager asks how and when; the leader asks what and why. The manager has his or her eye always on the bottom line; the leaders eye is on the horizon. The manager does things right; the leader does the right thing. Manager is a copy, leader is an orginal.