Laurea euro fm winter school
19
”MEANINGFUL MOMENTS” LAUREA 12.2.2014 Tero Helenius Happimaa Oy
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Laurea holding FM winter school. SC workshop.
Transcript of Laurea euro fm winter school
”MEANINGFUL MOMENTS”
LAUREA 12.2.2014
Tero Helenius
Happimaa Oy
Tero Helenius/ Happimaa Oy
Evata | Retail 2008
”THREE CORNERS”
Tero Helenius/ Happimaa Oy
”SPACE, RETAILERS, CUSTOMER”
Tero Helenius/ Happimaa Oy
SPACE SYNTAX
Tero Helenius/ Happimaa Oy
RETAIL MIX
Tero Helenius/ Happimaa Oy
CUSTOMERS
Tero Helenius/ Happimaa Oy
”THE CHANGE”
Tero Helenius/ Happimaa Oy
”PEOPLE ARE THE NEW CHANNEL”
Mark Bonchek and Cara France,
HBR Blog, April 15, 2013
Tero Helenius/ Happimaa Oy
“SINGLE-CHANNEL, MULTI-CHANNEL, OMNI-CHANNEL”
Tero Helenius/ Happimaa Oy
”B2B, B2C, C2C, P2P/H2H”
Tero Helenius/ Happimaa Oy
”THINGS WERE GETTING PERSONAL”
Tero Helenius/ Happimaa Oy
”BUYING LOCAL WILL BEAT ONLINE”
Multichannel Merchant Blog,
December18, 2013
Video
Tero Helenius/ Happimaa Oy
”FROM B2B TO P2P/H2H” Could Shopping Centre become
a person?
Tero Helenius/ Happimaa Oy
” ” Engage: Why-local-is-the-future-
of-retail
Blog
Tero Helenius/ Happimaa Oy
”WHAT IT MEANS TO BE A PERSON?”
Tero Helenius/ Happimaa Oy
”TODAY’S TASK”
Tero Helenius/ Happimaa Oy
”TO UNDERSTAND” …SPACE,
RETAIL MIX, CUSTOMER
Tero Helenius/ Happimaa Oy
”AND CREATE” …MEANINGFUL MOMENTSCAPE
people share moments
Tero Helenius/ Happimaa Oy
