LAUNCHING SERENA HOTEL IN KATHMANDU NEPAL

LAUNCHING SERENA HOTEL IN KATHMANDU NEPAL

PRESENTED BY:SHAHARYAR NASIM BAQAR (10893)INSTITUTE OF BUSINESS MANAGEMENTProfile of Serena Hotel The Serena Group comprises a collection of 32 luxury resorts, safari lodges and hotels, which are located in East Africa (Kenya, Tanzania, Rwanda, Uganda and Mozambique) and Southern Asia (Pakistan, Afghanistan and Tajikistan).1) Serena careWe provide the best service, employ the best people and provide them training to improve their skills.2) Serena qualityWe also believe in providing the best quality of service, make sure customers are satisfied with our standards of comfort and efficient business support.3)Treasuring our heritageWe make sure that we promote the culture of the country/ city/ region to our customers during their visits in the hotelBrand/ Service Our Mission is to create outstanding facilities that offer the highest standards of product and service and to provide Management and staff with an environment that enables them to deliver operating standards beyond the level of our guests expectations.We are committed to the development of those projects that accord optimum regard to environmental concerns in terms of; design, planning, construction and operation.We are sensitive towards monitoring the interests of the local population; particularly with regard to the safeguarding of their traditions, culture and future development.We always endeavour to conserve rather than exploit nature.

Vision and Mission Statement

Senior Management and Marketing TeamSerena Hotel Kathmandu will segment its market into five categories that are as follows:Government SectorDiplomatic CommunityMulti- National Companies and Commercial SectorsNon- GuestsTourists

1) Government SectorSerena Hotel Kathmandu should give its priority to the Ministry of Foreign Affairs because of the involvement of these offices in the foreign visits, conferences etc.

2) Diplomatic CommunityThis is because the Diplomatic would regularly conduct their receptions, dinners, seminars, festival shows, and different sort of parties in Serena Hotel Kathmandu.

Evaluation of Segmentation

4) Multi- National Companies and Commercial SectorsSerena Hotel Kathmandu would charge discriminatory rates to the commercial sector. A guest from the big commercial company is charged more than a guest from a medium size company.

5) Non- GuestsThe Non- Guests are offered special membership for recreational facilities like Health Club, Swimming Pool, Meetings & Conferences arrangements and Restaurant services.

6) TouristsSerena Hotel Kathmandu shall entertain the tourists by offering those several packages with some discounted offers too. Evaluation of SegmentationThe above figure shows sales of the TPS Eastern Africa Limited Serena hotel and resorts.The sales have increased by Shs 985,847 (000s) (in 2011 as compared to 2010).In 2012 it decreased by 122,015 (000s) (in 2012 as compared to 2011). The revenue in 2013 increased by Shs 1,497,460 (000s), when compared to revenue in 2012.

Sales performance in the last 4 years

2010201120122013Shs (000s)Shs (000s)Shs (000s)Shs (000s)Revenue4,480,1285,465,9755,343,9606,841,420Nepal Historical DevelopmentThe history of Hotel Industry in Nepal has turned intopositive aspect after the peace process taken action in 2008. The real boom in NepalHotel industry comes in 20th when two new concepts emerged.The first hotel opened in Nepal was Nepal Hotel in Patan Jawalakhel in 1951 to 1952 this hotel was opened and closed in one fiscal year. Mr. Boris Lisanevich Russian nationality arrived in Nepal with his Denish wife Inger in 1951 and established Royal Hotel in Seto Durbar or Dip Bahadur Bhawan in Kathmandu. In 1952 Parash Hotel and in 1954 Snow View Hotel was opened. In 1956 hotel Coronation was opened in Bagbazar was first purposely built hotel in Nepal.

The Country SelectedWhy selected NepalThe hotel industry, travel agencies, training of tourist guides, and targeted publicity campaigns are the main reasons for the remarkable growth of this industry in Nepal, and in Kathmandu in particular. Tourism is a major source of income for most of the people in the city, with several hundred thousand visitors annually. Hindu and Buddhist pilgrims from all over the world visit Kathmandu's religious sites. The high level of tourism is attributed to the natural grandeur of the Himalayas and the rich cultural heritage of the country.

The Country Selected (Cont.)People Nepal's diverse linguistic heritage evolved from four major language groups:Indo-Aryan,Tibeto-Burman,Mongolianand variousindigenous languageisolates. The major languages of Nepal (percent spoken as native language) according to the 2011 census areNepali,Maithili, Bhojpuri,Tharu,Tamang,Nepal Bhasa,Bajjika etc.Nepali is the official national language and serves aslingua francaamong Nepalis of different ethno linguistic groups. The Nepali year begins in mid-April and is divided into 12 months. Main annual holidays include the National Day, (28 December), Prithvi Jayanti (11 January), Martyr's Day (18 February), and a mix of Hindu and Buddhist festivals.The Country Selected (Cont.)DataSizePopulation26,494,504 (2011)Growth Rate1.35%Population below 14 Years old34.19%Population of age 15 to 5954.15%Population above 608.13%The median age (Male)19.91The median age (Females)20.24Ratio (Male: Female)100:94.16Literacy Rate (Average)65.9%Literacy Rate (Male)75.1%Literacy Rate (Female)57.4%The Country Selected (Cont.)(Table 1: Population structure)GovernmentExecutive: The executive power of Nepal is vested in the Council of Ministers. The responsibility of issuing general directives, controlling and regulating the administration of Nepal lies in the Council of Ministers. The Prime Minister of Nepal is the head of the Government. The Prime Minister appoints the Ministers. Legislative: The legislature is composed of 601 members. All the bills are presented in the parliament. After passing the bills by the majority. After his approval, it becomes the law. Judiciary: The Constitution provides three tiers of Court which include the Supreme Court of Nepal, the Court of Appeal and the District Courts. All courts and judicial institutions except the constitutional assembly court are under the Supreme Court. The Country Selected (Cont.)Nepal Rastra Bank, the central bank of Nepal, has unveiled a new monetary policy for the fiscal year 2014-15, which aims at achieving higher economic growth by introducing several positive measures which include checking inflation, maintaining fiscal stability, bolstering sustainable economic activities and creating more conducive environment for investment and economic growth. The new monetary policy aims at containing inflation rate at 8 per cent and ushering in economic growth at 6 per cent as per the target of fiscal budget of the government.Nepal has already adopted liberal economic policies in order to being more foreign investment and also to boost economic growth in the country. Nepals entry and active involvement in the international organizations including the World Trade Organisation (WTO) has helped positively to link Nepali economy with the global economy, which has been duly taken care of by the Monetary Policy 2014-15.

Government(Cont)GeographyNepal is of roughly trapezoidal shape, with an area of 147,181km2(56,827sq.mi). Nepal has five climatic zones, broadly corresponding to the altitudes. Thetropicaland subtropical zones, thetemperatezone, thecold zone, thesubarctic zoneand theArctic zone.Nepal experiences five seasons: summer,monsoon, autumn, winter and spring. Nepal is popular for mountaineering, having some of the highest and most challenging mountains in the world, including Mount Everest. Technically, the south-east ridge on the Nepali side of the mountain is easier to climb; so, most climbers prefer to trek to Everest through Nepal.Kathmanduis the nation's capital and largest metropolis.

The Country Elected (Cont)EconomyNepal's gross domestic product for 2012 was estimated at over $17.921 billion. Industry mainly involves the processing of agricultural produce, includingjute, sugarcane, tobacco, and grain. Nepal's economic growth continues to be adversely affected by the political uncertainty. Nevertheless, real GDP growth is estimated to increase to almost 5 percent for 2011/2012. The rate of unemployment and underemployment approaches half of the working-age population. Thus many Nepali citizens move to other countries in search of work. Nepal's exports of mainly carpets, clothing, hempnatural fiber, leather goods,jutegoods and grain total $822 million. Import commodities of mainly gold, machinery and equipment, petroleum products and fertilizer total US$2 bn. The currency exchange rate is 0.97 Nepalese rupee = 1 PKR and 1Nepalese Rupee = 0.010US DollarDue to trading restrictions and tariff measures, most of the indirect and unaccounted for trade is routed through the Gulf countries. Formal arrangements of greater direct trade will prove to be useful as it would result in lesser freight and shorter lead time.

The Country Selected (Cont)InfrastructureNepal remains isolated from the world's major land, air and sea transport routes although, within the country, aviation is in a better state, with 47 airports. The hilly and mountainous terrain in the northern two-thirds of the country has made the building of roads and other infrastructure difficult and expensive. There is a single reliable road route from India to theKathmandu Valley. In addition, some 60% of road network and most rural roads are not operable during the rainy season.The only practical seaport of entry for goods bound for Kathmandu isCalcuttain India. Internally, the poor state of development of the road system makes access to markets, schools, and health clinics a challenge.

The Country Selected (Cont)Media and TechnologyIn the broadcast media, as of 2007, the state operates 2 television stations as well as national and regional radio stations. There are roughly 30 independent TV channels registered, with only about half in regular operation.According to the Nepal Telecommunication Authority MIS May 2012 report,there are 7 operators and the total voice telephony subscribers.Most of the data service is accounted by GPRS usersIn 2009, the telecommunication sector alone contributed to 1% of the nation's GDP.As of 30 September 2012, Nepal has 1,828,700 Facebook users.

The Country Selected (Cont)Competitive EnvironmentHyatt Regency KathmanduIt is an urban five-star resort inKathmandu,Nepal. The hotel has 280 well-appointed and spacious guest rooms, including eight suites, all with contemporary world class facilities to provide guests with the ultimate comfort. Dwarika HotelDwarika's Hotelis a luxuryhotelinKathmandu,Nepal. The hotel is a collection of various traditional heritage Nepali houses that congregate around courtyards and considered one of Nepal's finest hotels. The hotel, a 76-room 5-star luxury hotel that welcomes over 3000 visitors a day. Hotel Tibet InternationalA Tibetan concept boutique hotel, takes its inspiration from the Tibetan architecture. this property contains all the amenities and services you would expect from a 4.5-star hotel. The Country Selected (Cont)Market and Size PotentialAccording to Hotel Association of Nepal (HAN) (July 2013) business in the hotel industry has grown by nearly 15% in the current fiscal year as compared to previous years.As per in an article in August 2014, Tourist arrivals to Nepal have seen a Compound Annual Growth Rate (CAGR) of 10% during the period from 2003 through 2012, to reach 803,092 by the end of 2012.

The Country Selected (Cont)The Serena hotel Nepal shall be a part of Nepal Tourism Board, which was established in 1998 and will be a member of the Serena hotels chain. It will be established in Nepal through Management Contract (Contractual Agreements) strategy managed by the Hotel Association Nepal. The Aga Khan Fund for Economic Development S.A., Switzerland (AKFED) holds majority of the shareholding i.e. 91%, followed by 7% holding by the Hotel Association Nepal and the remaining 2% by GovernmentofNepalMinistry ofTourism. The Serena Hotel, Kathmandu is committed to work with the Government of Nepal in promoting tourism in Nepal.Entry Mode SelectionSTRENGTHSPromote cultureHigh quality servicesRecreation and HealthTraining and DevelopmentWEAKNESSHigh CostLimited Target marketEstablishing First Hotel Low Incentives

OPPORTUNITESTrend to TourismAlliance with shipping and Airlines CooperationEntrance in to new MarketImprovement in Customer Relationship ManagementTHREATSExisting CompetitorsSwot AnalysisSerena Kathmandu (Nepal) shall have a limited target market; their basic approach is to target the High class and Business class people because the prices are high. They target the Government Sector, Diplomatic Community, Multi- National Companies and Commercial Sectors, Non- Guests and Tourists.

Marketing StrategyOne of the most important functions of the marketing department is to design a set of written goals, objectives and strategies for marketing activities of the organization. The marketing department develops a market based business strategy that provides unique value to the customers on all services and products of the organization. The strategy establishes the workflow in the marketing department so that each process within the workflow can be continually evaluated, measured and improved until the marketing goals are successfully achieved.

Target Market

Table 2: Similarities between Serena Hotel Islamabad and KathmanduTargets corporate clients, general clients, Embassies, families, executive clients, wedding and parties.Have Executive and Junior suitesDining restaurants with a vast variety of local and international dishes.Wedding services offered in extensive grounds, event social centre and pool side area.Facilities provided to customers such as Internet WIFI free access facilities, valet parking, room service, shopping arcade, conference room, in house laundry services, health club, lounge with dining facilities and snacks availability etc. Comparison between Marketing Strategy of Serena Hotel Islamabad and Serena Hotel Kathmandu

FactorsSerena Hotel IslamabadSerena Hotel KathmanduIndoor and Outdoor facilitiesProvide swimming pool, tennis court and Spa facilities.Will provide swimming pool, Spa, hiking, tennis and squash court facilities.Executive lounge for our guests such as private Lounge area, BusinessCentre, Meeting Room and ButlerService.Transport facilitiesLimited Pick and drop facilities provided to customers from Airport to Hotel and drop back again (extra charges).Provide complimentary airport services (involved in package)Room Facilities Flat screen televisions in limited rooms, internet access in lounges, mediocre furniture in normal roomsFlat screen televisions available in all the rooms, internet access available in all the rooms, historical places sceneriesCulture promotionsCulture is promoted during festivalsCulture is promoted on daily basis to attract the touristsDifferences between Serena Hotel Islamabad and Kathmandu

Market NeedsMarket BenefitsOffer the highest standards of service and product This will help Serena hotel Nepal to increase their revenue when they would provide a vast number of facilities.Promotion of culture Serena hotel can attract more customers through promoting their culture during the whole yearIncentives for accommodationDiscounts offered during the off seasons to general clients and cooperate executives which can decrease their expenses.Packages to be introducedPackages with hotel accommodation, indoor and outdoor facilities shall increase the hotel sales.Target market needs and benefits

To Increase Market ShareSerena hotel has an objective to increase their market share from Internet sources and through alliances with airlines and to give more attractive packages to their customers.Contribute To National GrowthTourism is a sector of Nepal economy that has significant potential and a country can increase the foreign earnings with the help of tourism. Being the best and maintain high standards Serena Hotel Kathmandu needs to keep high standards regarding the quality of their goods and services and to make improvements in those areas where they are lacking behind.Marketing Objectives

ProductPricePromotionMarketing Strategies to achieve Marketing ObjectivesComparison between Serena Hotel Nepal and Local Competitors

ProductSerena Hotel (Nepal)Hyatt Regency (Nepal)Dwarika'sHotel (Nepal)Executive club rooms and suites shall offer an array of the highest quality services.The hotel shall include a wide variety of local and continental foods dine inns with different themes.The hotel shall also provide other facilities such as swimming pool, tennis and squash court, hiking in the mountains etc. All rooms are well-equipped and spacious with a private bathroom, a walk-in shower, an in-room safe and a mini bar. There are numerous dining options including The lobby Lounge, The Cafe, Rox Restaurant & Bar and The TerraceThe hotel also has a well-equipped Spa and Fitness facility.The hotel is a collection of various traditional heritage Nepali houses that congregate around courtyards.The roomscapture the essence of such a lifestyle without compromise. The furnitureis custom designed and handmade.TheDwarika'sHotel is designed to meet all the needs of our guests. The facilities provided by the hotel to its customers includes library, pool, spa, business centre, WIFI meeting rooms, shops, meeting rooms, guest care services and fitness centresRoom TypesRoom DetailsDeluxe floor Room375 sq.ft, King or Twin beds, high speed internet access, smoking and non-smoking, working desk, safety deposit box, bathtub, shower and iron/ironing board.Executive Club Floor Room420 sq.ft, King or Twin beds, smoking or non-smoking, high speed internet access, working desk, bathtub, shower, safety deposit box and iron/ironingJunior Suite585 sq.ft, King bed, sitting space, smoking, non-smoking, high speed internet access, large working desk, bathtub, shower, safety deposit box and iron/ironingExecutive Suite650 sq.ft, King bed, smoking, non-smoking, separate sitting room, large working desk, high speed internet access, bathtub, shower, safety deposit box and iron/ironingPresidential Suite2115 sq.ft, separate board room, dining room, reading room, large working desks, high speed internet access, bathtub, shower, safety deposit box and iron/ironingSerena Hotel, Kathmandu Rooms details

Room TypesRoom DetailsKing RoomSerene garden or pool views are yours in a 36-square-metre room featuring one king bed, granite bath with tub and walk-in shower, and separate work desk area with high-speed Internet access etc.Twin RoomSerene garden or pool views are yours with a 36-square-metre room featuring two twin beds, granite bath with tub and walk-in shower and separate work desk area with high-speed Internet access. Wooden flooring and Tibetan hand-woven carpeting reflect the local culture etc.Stupa View KingInspiring views of the Boudhanath Stupa, UNESCO recognised world heritage site, are yours in a 36-square-metre room featuring one king bed, granite bath with tub and walk-in shower, and separate work desk area with high-speed Internet access. Stupa View TwinInspiring views of the Boudhanath Stupa, UNESCO recognised world heritage site, are yours with a 36-square-metre room featuring two twin beds, granite bath with tub and walk-in shower and separate work desk area with high-speed Internet access. Club KingVIP accommodations feature local artefacts and a traditional Tibetan hand-woven carpet, complementing a 36-sq.metre room with king-sized bed, granite bath with tub and walk-in shower and work area with high-speed Internet access. Enjoy famous Boudhanath Stupa or garden views etc.Club TwinVIP accommodations feature local artefacts and a traditional Tibetan hand-woven carpet, complementing a 36-square-metre room with two twin beds, granite bath with tub and walk-in shower and work area with high-speed Internet access. Etc.Regency Suite KingSpacious 80-sq.-metre suite offers parlour, work area with high-speed Internet access, granite bath with tub and walk-in shower and bedroom with king bed, all accented by local artefacts and distinctive decor reflective of Nepalese culture. Enjoy amenities such as daily local newspaper, high speed internet access and Regency Club lounge offering private concierge, Continental breakfast and hors d'oeuvres.Regency Executive SuiteLocal artefacts and traditional Tibetan hand-woven carpet complement luxurious interiors, including parlour, dining table for six, private study with high-speed Internet access, granite bath with jetted spa tub and walk-in shower and separate bedroom with a king bed. Enjoy mineral water and fruit platter upon arrival, plus luxuries such as butler service on request and Regency Club lounge with breakfast and hors d'oeuvres.Hyatt Regency, Kathmandu

Serena Hotel, Kathmandu

Pricing Strategies

Room TypesAverage Daily rates (USD Nepalese RS.) (1Nepalese Rupee = 0.010US Dollar)USD(Room charges + Service Tax (10%) + Value added tax (14.3%))Nepalese RS.Deluxe floor Room155.00 + 15.50 + 22.17 = 192.6716,074Executive Club Floor Room195.00 + 19.50 + 27.89 = 242.4023,575Junior Suite310.00 + 31.00 + 44.33 = 385.33 37,538Executive Suite490.00 + 49.00 + 70.07 = 609.0759,334Presidential Suite1870.00 + 187.00 + 267.41 = 2324.41226,438Other Facilities

Pricing Strategies (Cont)Dinner/LunchEnjoy sumptuous cuisine at the Al-Maghreb RestaurantUSD 15.00/ Person = Nep.RS. 1,461Pamper YourselfChoice of body massage Deep Tissue of Swedish 55-minutes Choice of Salad from the menu Fresh Seasonal JuiceUSD 24.00/ person = Nep.RS. 2,338Luxury Spa DayGet spoilt at the Maisha Spa. Gift of an embossed luxury robe with slippers, Luxury facial 55-minutes , manicure or pedicure 55-minutes and an Ultimate body massage 55-minutes.USD 120.00/ Person = Nep.RS. 11,690USD 120.00/ Child = Nep.RS. 11,690 Hyatt Hotel, Kathmandu

Pricing Strategies (Cont)Room TypesAverage Daily rates (USD Nepalese RS.) (1Nepalese Rupee = 0.010US Dollar) including breakfast cost ( $ 15)USD(Room charges + Service Tax (10%) + Value added tax (14.3%)) Nepalese RS.King Room160.00 + 16.00 + 22.88 = 198.8819,374Twin Room160.00 + 16.00 + 22.88 = 198.8819,374Stupa View King164.00 + 16.40 + 23.45 = 203.8519,859Stupa View Twin164.00 + 16.40 + 23.45 = 203.8519,859Club King200.00 + 20.00 + 28.60 = 248.6024,218Club Twin200.00 + 20.00 + 28.60 = 248.6024,218Regency Suite King495.00 + 49.50 + 70.79 = 615.2959,939Regency Executive Suite755.00 + 75.50 + 108.00 = 938.5091,426The Dwarikas Hotel

No discount packages shall be offered by the Serena Hotel Nepal in the initial period unless and until there is special package/ offer announced by them in which they will offer a discount on laundry or other services. The discount packages are offered to a group instructor, tourist guide etc. but for that they need to have a code and an account in the Hyatt Regency.As per The Dwarikas Hotel website, no discount is offered to anyone whether he is a middle man or a rich man.

Pricing Strategies (Cont)Room TypesAverage Daily rates (USD Nepalese RS.) (1Nepalese Rupee = 0.010US Dollar) including breakfast cost ( $ 15)USD(Room charges + Service Tax (10%) + Value added tax (14.3%)) Nepalese RS.Heritage Deluxe Room240.00 + 24.00 + 34.32 = 298.3229,062Junior Suite350.00 + 35.00 + 50.62 = 435.6242,437Executive Suite495.00 + 49.50 + 70.79 = 615.2959,940Royal Suite1800.00 + 180.00 + 257.40 = 2237.40217,962Comparison among Serena Hotel and its competitors

PromotionSerena Hotel KathmanduHyatt Regency, KathmanduDwarikas Hotel, KathmanduSales PromotionBrand MarketingContestsSocial MediaCoordinated MarketingSocial MediaCauses and Charity showsField MarketingMarketing materialsPublic RelationDirect MarketingTrade showsWebsiteWebsiteWebsiteMarketing MaterialsOther MethodsOther MethodsSales PromotionFree samplesCouponsPurchase discountsDiscount cards (e.g. PRESTIGE CLUB CARD of Serena)

Social MediaSocial networks such as Facebook and Google + will connect with a world of potential customers that can view Serena Hotel, Kathmandu from a different perspective.

Causes and Charity showsPromoting your products while supporting a cause can be an effective promotional strategy. Customers get a product they can use and the sense of helping a cause.

Promotion (Cont)Serena Hotel Kathmandu

Public Relation (PR)The hotel will make strong customer bases and public relations by involving themselves in functions and events at respective domestic levels in Kathmandu, Nepal.

Website The complete information should be accessible on the website of the hotel regarding the quality of service being provided. The web address of the hotel should be present on websites of various travel agencies. It helps the customers to find hotels according to their requirements.Marketing MaterialsEach business includes some of these materials in their promotion plans. The most common marketing materials are:Business cardsBrochuresLeaflets Other MethodsServices launches Receiving and using customer testimonials.

Promotion (Cont)Serena Hotel Kathmandu Brand MarketingHyatts Regency marketing strategy is well designed to shelter and maintain brand value and responsiveness while formulating the specific business requirements of hotel operations.Coordinated MarketingHyatt Regency coordinated marketing initiative benefits a sub-set of hotels and resorts, as well as beneficial to regional programs. Field MarketingThe Corporate Marketing management assigns a personal hotel marketing manager to each hotel who utilizes the propertys business requirements, issues and profit objectives and helps in the development of the brand and promotional marketing programs.Direct MarketingOur direct marketing will be handled by our PR agency. We will buy select targeted list of corporate companies and send them information about Hyatt Regency. WebsiteThe Hyatt Regency shall use their website to provide the detail information about the rooms, facilities, Room and facilities rates and policies, hotel description, location, contact information, offers and packages etc. Promotion (Cont)Hyatt Hotel, Kathmandu ContestsContests are a frequently used promotional strategy. The idea is to promote the hotel and put your logo and name in front of the public rather than make money through a hard-sell campaign. Social Media Marketing MaterialsThe marketing materials which are used by the Dwarika's Hotel are as follows:-Business cardsBrochuresTrade showsIt can be incredibly effective promotion and sales opportunities, which can be done through participating in the local exhibitions. WebsiteOther Methods

Promotion (Cont)Dwarikas Hotel, Kathmandu Advertisement Agency RecommendationThe Advertisement agency to be used by the Serena Hotel Kathmandu will be Aastha Advertising Agency Pvt. Ltd.Serena Hotel would use the following types of media in promoting their hotel in Kathmandu:Print Media: Serena Hotel Kathmandu shall use Business cards, Brochures and Leaflets in order to promote the hotel to its target market in Kathmandu. Local Newspaper and Magazines shall also be used to promote the hotel.Social Media: Social media shall be opted by the Serena Hotel Kathmandu to promote new offers and packages, increase awareness among the customers, promote new facilities and sharing information about their events, packages and offers. Internet Media: it is a standard identifier used on theInternetto indicate the type of data that a file contains. Common uses include the following:Email clients the offers/ packagesWebsitePromotion (Cont)Personal sellingSales representatives can adopt personal selling by sending emails to the customers to promote the hotel by updating customers about the offers, packages, facilities and events which would take place in the Serena Hotel Kathmandu.

Sending emails to the corporate and general clients shall increase the hotel sales.

Promotion (Cont)THANKS