Latam eCommerce Opportunities - eCommerce Day Bogota

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eCommerce Opportunities eCommerce Day Bogota 2013 Alan Colmenares

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Speech given (in Spanglish) at eCommerce Day Bogota December 3, 2013 about interesting opportunities within the eCommerce space in general and particularly in Latin America.

Transcript of Latam eCommerce Opportunities - eCommerce Day Bogota

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eCommerce Opportunities!

eCommerce Day Bogota 2013!Alan Colmenares!

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Primero, un poco de contexto

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Colombia & Latam

50% http://www.worldbank.org/en/news/feature/2012/11/13/crecimiento-clase-media-america-latina

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Latam líder en “usage”

10% http://www.prnewswire.com/news-releases/latin-america-b2c-e-commerce-report-2013-232341031.html

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Latam 2017 B2C eCommerce

4th

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Inversión en eCommerce sube

Fuente: VentureBeat

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Dos “drivers” claves para mejorar contexto de eCommerce en

Colombia y Latam.

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1 2

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Wildcards?

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Porque eCommerce ahora?

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SoMo

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El conferencista pide disculpas por el

“buzzword” anterior y por el siguiente: Anticipatory

Computing

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Foto:  cnet  

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Cada día se parece mas y mas a esto…

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eCommerce no es tan inmediato como el

comercio tradicional...por ahora

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Nueva premisa: lo mas valioso es lo siguiente…

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Marcas pueden capturan la atención y, mas

importante, la confianza.

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“Brands are what people say about you when you're not in the

room, and that room has gotten

extremely big and extremely

digital.”

John Battelle

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BIG OPPORTUNITY

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“It is clear that the explosion of digital media

has fundamentally changed brands and branding.”

InterBrand, 2012

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OFERTA diferenciada é impactante.

ECONOMIAS DE ESCALA

precios y selección

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Cuatro Estrategias ① Precios propietarios. Guilt, Fab. ② Selección propietaria. Modcloth, Nastygal. ③ Experiencia propietaria. ShoeDazzle,

Birchbox, BeechMint. ④ Mercancía Propietaria. Bonobos, Warby

Parker.

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Ejemplo de mercancía propietaria en America

Latina?

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Ejemplos de nuevos startups/conceptos en

eCommerce

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Experiencia editada (“curated”) de punta-a-

punta.

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Experiencia editada (“curated”) utilizando

móvil como canal principal.

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El futuro para los viajeros frecuentes?

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Pida café directamente de los productores

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Y, en Medellín, frutas y vegetales

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Cajas grandes

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Cupones “aburridos”

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Como profesionales, debemos unirnos contra un enemigo en común…

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Ella piensa que el

mundo funciona

así."

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Gracias!!@TropicalGringo

[email protected]