LASER RANGEFINDERS LASER RANGEFINDERS THE WORLD’S #1 LASER RANGEFINDER.

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LASER RANGEFINDERS THE WORLD’S #1 LASER RANGEFINDER

Transcript of LASER RANGEFINDERS LASER RANGEFINDERS THE WORLD’S #1 LASER RANGEFINDER.

Page 1: LASER RANGEFINDERS LASER RANGEFINDERS THE WORLD’S #1 LASER RANGEFINDER.

LASER RANGEFINDERS

THE WORLD’S #1 LASER RANGEFINDER

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Publications• American Hunter – March 2012• Bowhunter – June 2012• Eastman’s Bowhunting Journal – March 2012• Bowhunting World Buyer’s Guide – 2012• Sportsman’s Bowhunter Gear Guide – 2012

PR COVERAGE

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Publications• SHOT Business – Fusion 1600 ARC

– January 2012• BC Outdoors – Scout 1000

– Summer 2012• Bow & Arrow Hunting – Sport 850

– March 2012

PR COVERAGE

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Oct 2012

PR COVERAGE

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Highlights• American Hunter• American Rifleman• Bowhunter

• Bugle• Eastman’s Hunting Journal• Field & Stream• Petersen’s Hunting

2012 PRINT MEDIA PLAN

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Highlights• Outdoor Channel• Sportsman Channel

• NBC Sports Channel• Pursuit Channel

2012 TV MEDIA PLAN

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2013 NEW PRODUCTS

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THE 2012 FAMILY

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CREATING THE FAMILY

ObjectiveCreate a family using the G Force 1300 ARC as the foundation

RationaleThe vertical compact design shows well at retail Allows us to dominate at the most competitive price points

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INTRODUCING…

An integration of Bushnell’s Award Winning Performance with the

Scout 1000 ARC…

… and the Premium Look and Features of the G Force 1300 ARC

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SCOUT DX 1000 ARC

Rifle Mode Indicator

Line-Of-Sight, Unit of Measure

Aiming Reticle, Laser Transmit

Battery Life Indicator

Degree of Angle/Holdover

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SCOUT DX 1000 ARC

Bow & Rifle Modes

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SCOUT DX 1000 ARC

Bow & Rifle Modes

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SCOUT DX 1000 ARC

Bow & Rifle Modes

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Selective Targeting System

SCAN

SCOUT DX 1000 ARC

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SCOUT DX 1000 ARC

Key Features 5-1000 Ranging Performance

1/10th yard displayed to 199 yards

Angle Range Compensation (ARCTM) Bow Mode – True Horizontal to 99 yards Rifle Mode – Displays holdover/bullet drop

Inches, centimeters, MOA & 1/10th MIL

Variable Sight-In Distance (VSITM) E.S.P. – Extreme Speed PrecisionAvailability February 2013

202355 Scout DX 1000 ARC Black $256.65 $299.00202356 Scout DX 1000 ARC RT Xtra $274.15 $319.00

Description MAP RetailDealerSKU

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5-1000 Yards Ranging Performance 10-1000 yards6x Magnification 6x

ESP Speed and Accuracy DNAARC Ballistics Data NoYes True Horizontal Distance NoYes Inclinometer NoYes Waterproof No393 FOV (ft. @ 1000 Yds) 320

16 mm Eye Relief 14 mm18 mm Eyepiece Dimension 13 mm$299 Retail Price $349

COMPARISON

Leupold

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BUSHNELL WELCOMES TEAM PRIMOS

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TEAM PRIMOS INTEGRATION

Objective•Create a new product at the $199 that will dominate the price point.

Rationale•The Bowhunter LRF has been around for a while and still does very well, but we want to “Throw the Knock Out Punch”.

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INTRODUCING…

•A laser rangefinder for Bow and Rifle hunters.•Improved ARC Bow Mode that provides TRUE Horizontal Distance out to 199 yards.•That displays Line of Sight, Inclination Angle, and “Shoots Like” information at lightening fast speeds.The competition won’t be able to

handle

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THE TRUTHKey Features 7-850 Ranging Performance Angle Range Compensation (ARCTM)

Bow Mode – True Horizontal to 199 yards

Lightening Fast Acquisitions One Button Operation 4x Magnification Posi-Thread™ Battery DoorAvailability February 2013

202342 THE TRUTH 4x20 Black $171.50 $199.00

Description RetailDealerSKU

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7-850 Yards Ranging Performance 6-800 yards4x Magnification 5x

430 Field of View (ft @ 1000 yds) 310YES Line of Sight Distance NO199 True Horizontal Distance (yds) 175Yes Rainproof Yes5 Exit Pupil (mm) 3.6

20 Eye Relief (mm) 14

TEAM PRIMOS APPROVED NO

$199 Retail Price $319

COMPARISON

Leupold

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2013 LRF Family

THE TRUTH SCOUT DX 1000 ARC G FORCE 1300 ARCDealer Price $171.50 $256.65 $325.65Retail (MAP) $199.00 $299.00 $399.00

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2013 BULLET PROOF GUARANTEE

“You’ll love them or we will buy them back---it’s that simple and they are that good”---Michael Waddell

Extended to beyond just Legend UHD binoculars Adding all optical products Trophy XLT and above Including Hunting laser rangefinders 

If our consumers are not convinced these are the finest performance optics in their class, return them for a full refund of the purchase price

The New Bushnell Bullet Proof Money Back Guarantee---the best guarantee in the business.

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LASER RANGEFINDERS

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Simmons LRF 600 TI Tilt Intelligence™ providing THD (True Horizontal Distance) Vertical Profile 10-600 Yards / Meters Range 4x Magnification One Button Operation

LASER RANGEFINDERS

801405 Simmons LRF 600 Black $110.80 $221.95 801405C Simmons LRF 600 Black Clam $110.80 $221.95 801406 Simmons LRF 600 ATAC $122.50 $244.95

801406C Simmons LRF 600 ATAC Clam $122.50 $244.95801408C Simmons LRF 600 TILT Black Clam $133.80 $299.95

Description RetailDealerSKU

Simmons LRF 600 Vertical Profile 10-600 Yards / Meters Range 4x Magnification One Button Operation