LAPOO - Google Adwords
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Transcript of LAPOO - Google Adwords
![Page 1: LAPOO - Google Adwords](https://reader034.fdocument.pub/reader034/viewer/2022042815/557fc29bd8b42a36118b5196/html5/thumbnails/1.jpg)
GOOGLE ADWORDS
Kỹ thuật quảng cáo và tiếp thị tìm kiếm
![Page 2: LAPOO - Google Adwords](https://reader034.fdocument.pub/reader034/viewer/2022042815/557fc29bd8b42a36118b5196/html5/thumbnails/2.jpg)
GOOGLE ADWORDS
www.lapoo.vn
Nguyên tắc
• Không hút thuốc
• Không nhắn tin, nghe, gọi điện thoại
• Không nói chuyện riêng
![Page 3: LAPOO - Google Adwords](https://reader034.fdocument.pub/reader034/viewer/2022042815/557fc29bd8b42a36118b5196/html5/thumbnails/3.jpg)
GOOGLE ADWORDS
www.lapoo.vn
Quảng cáo trả tiền
PAID SEARCH
Google Adwords
![Page 4: LAPOO - Google Adwords](https://reader034.fdocument.pub/reader034/viewer/2022042815/557fc29bd8b42a36118b5196/html5/thumbnails/4.jpg)
GOOGLE ADWORDS
www.lapoo.vn
Nội dung
1. Tìm hiểu về Google Adwords
2. Khái niệm “Điểm chất lượng”
3. Cài đặt một chiến dịch Adwords
![Page 5: LAPOO - Google Adwords](https://reader034.fdocument.pub/reader034/viewer/2022042815/557fc29bd8b42a36118b5196/html5/thumbnails/5.jpg)
GOOGLE ADWORDS
www.lapoo.vn
PPC – Pay Per Click
![Page 6: LAPOO - Google Adwords](https://reader034.fdocument.pub/reader034/viewer/2022042815/557fc29bd8b42a36118b5196/html5/thumbnails/6.jpg)
GOOGLE ADWORDS
www.lapoo.vn
PPC – Pay Per Click
![Page 7: LAPOO - Google Adwords](https://reader034.fdocument.pub/reader034/viewer/2022042815/557fc29bd8b42a36118b5196/html5/thumbnails/7.jpg)
GOOGLE ADWORDS
www.lapoo.vn
Cài đặt chiến dịch Google Adwords
![Page 8: LAPOO - Google Adwords](https://reader034.fdocument.pub/reader034/viewer/2022042815/557fc29bd8b42a36118b5196/html5/thumbnails/8.jpg)
GOOGLE ADWORDS
www.lapoo.vn
Chi phí và vị trí xuất hiện quảng cáo
![Page 9: LAPOO - Google Adwords](https://reader034.fdocument.pub/reader034/viewer/2022042815/557fc29bd8b42a36118b5196/html5/thumbnails/9.jpg)
GOOGLE ADWORDS
www.lapoo.vn
Quality Score – Điểm chất lượng từ khóa
![Page 10: LAPOO - Google Adwords](https://reader034.fdocument.pub/reader034/viewer/2022042815/557fc29bd8b42a36118b5196/html5/thumbnails/10.jpg)
GOOGLE ADWORDS
www.lapoo.vn
QS phụ thuộc vào?
![Page 11: LAPOO - Google Adwords](https://reader034.fdocument.pub/reader034/viewer/2022042815/557fc29bd8b42a36118b5196/html5/thumbnails/11.jpg)
GOOGLE ADWORDS
www.lapoo.vn
Why Quality Scrore ?
![Page 12: LAPOO - Google Adwords](https://reader034.fdocument.pub/reader034/viewer/2022042815/557fc29bd8b42a36118b5196/html5/thumbnails/12.jpg)
GOOGLE ADWORDS
www.lapoo.vn
Quảng cáo không xuất hiện, Vì sao ?
![Page 13: LAPOO - Google Adwords](https://reader034.fdocument.pub/reader034/viewer/2022042815/557fc29bd8b42a36118b5196/html5/thumbnails/13.jpg)
GOOGLE ADWORDS
www.lapoo.vn
Cách tính giá
![Page 14: LAPOO - Google Adwords](https://reader034.fdocument.pub/reader034/viewer/2022042815/557fc29bd8b42a36118b5196/html5/thumbnails/14.jpg)
GOOGLE ADWORDS
www.lapoo.vn
Cách xác định vị trí Ads
![Page 15: LAPOO - Google Adwords](https://reader034.fdocument.pub/reader034/viewer/2022042815/557fc29bd8b42a36118b5196/html5/thumbnails/15.jpg)
GOOGLE ADWORDS
www.lapoo.vn
Tính chi phí cho 1 click
![Page 16: LAPOO - Google Adwords](https://reader034.fdocument.pub/reader034/viewer/2022042815/557fc29bd8b42a36118b5196/html5/thumbnails/16.jpg)
GOOGLE ADWORDS
www.lapoo.vn
Kế hoạch cho một chiến dịch PPC
![Page 17: LAPOO - Google Adwords](https://reader034.fdocument.pub/reader034/viewer/2022042815/557fc29bd8b42a36118b5196/html5/thumbnails/17.jpg)
GOOGLE ADWORDS
www.lapoo.vn
Nghiên cứu từ khóa
![Page 18: LAPOO - Google Adwords](https://reader034.fdocument.pub/reader034/viewer/2022042815/557fc29bd8b42a36118b5196/html5/thumbnails/18.jpg)
GOOGLE ADWORDS
www.lapoo.vn
Find your Ads
![Page 19: LAPOO - Google Adwords](https://reader034.fdocument.pub/reader034/viewer/2022042815/557fc29bd8b42a36118b5196/html5/thumbnails/19.jpg)
GOOGLE ADWORDS
www.lapoo.vn
TIPs for good Ads
![Page 20: LAPOO - Google Adwords](https://reader034.fdocument.pub/reader034/viewer/2022042815/557fc29bd8b42a36118b5196/html5/thumbnails/20.jpg)
GOOGLE ADWORDS
www.lapoo.vn
Ad example
![Page 21: LAPOO - Google Adwords](https://reader034.fdocument.pub/reader034/viewer/2022042815/557fc29bd8b42a36118b5196/html5/thumbnails/21.jpg)
GOOGLE ADWORDS
www.lapoo.vn
SEO và PPC
![Page 22: LAPOO - Google Adwords](https://reader034.fdocument.pub/reader034/viewer/2022042815/557fc29bd8b42a36118b5196/html5/thumbnails/22.jpg)
GOOGLE ADWORDS
www.lapoo.vn
Hỏi đáp: Google Adwords
![Page 23: LAPOO - Google Adwords](https://reader034.fdocument.pub/reader034/viewer/2022042815/557fc29bd8b42a36118b5196/html5/thumbnails/23.jpg)
GOOGLE ADWORDS