Agricultural TechnologyUp scaling

Lecture 3 & 4: Screening Methods and Suitability of

Agriculture Technology

FPE 3203FPE 3203

FARMING SYSTEMFARMING SYSTEMPackage technology adoptionPackage technology adoption

AGRO-TECHNOLOGYAGRO-TECHNOLOGY

VERIFICATIONVERIFICATIONAdaptabilityAdaptability

Component technologyComponent technology

UP-SCALINGUP-SCALINGFarmer-participation refinementFarmer-participation refinement

Package technology Package technology

1. Idea -Idea generation -idea screening2. Screening Method-Market-Operation-Economic-Technical-Institutional management-Technology adaptibility-Development of effective and efficient technology

3. Commercial launch

Screening Methods

a.Market suitability: market analysisb.Operations suitability: strategic analysis of technology's potentialc.Economic suitability: an analysis of costs and benefits, capital returnd.Technical Suitability: logistics requirements, location, labour and planting materials e.Suitability of institutional and management: risk analysis f.Technology adaptability g.Development of effective and efficient technology

a. Market suitability: market analysis

Objective:

provide a real-world, in-market exposure for evaluating the technology and its marketing programme. - evaluating technology in a smaller, less expensive situation. - determine whether or not the potential profit opportunity outweighs the potential risks

Test marketing Cont’d

Industrial marketsCont’d

Ideal Market Testing

what response

Cont’d

Benefits of Market Testing Cont’d

b. Operations suitability: strategic analysis of technology's potential

Complexity

Compatibility

Relative advantage

Ease of communication

Cont’d Relative advantage

Cont’d Compatibility

Cont’d Complexity

Cont’d Ease of communication

c. Economic suitability: an analysis of costs and benefits, capital return

Business Analysis

*should be carried out before a physical product has been manufactured or otherwise produced

Cont’d Business Analysis

* crude estimates of sales and profits for the specific product might be made

d. Technical Suitability: logistics requirements, location, labour and planting materials

Location

• Land: signed and registered documentation.•Strategic

Cont’d

Labour

• Incentives e.g. accommodation, healthcare, profit sharing?• Increased mechanization?

Cont’d

Logistics • manual and motorised tractors, planters, cultivators.

Cont’d

Planting materials

• High yielding certified seeds • Disease‐free planting materials•Drought resistant varieties

e. Suitability of institutional and management: risk analysis

f. Technology adaptability

- Reduce crop/ livestock yields - Increase pest,

diseases, weeds

Adaptation is an adjustment made to a human, ecological or physical system in response to a perceived vulnerability

g. Development of effective and efficient technology

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