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MCQs modules 6 and 7.1

Group presentations- assessed as all or

nothing mark, therefore everyone in thegroup should contribute to presentingsome of the information.

Practical research groups- set up for

developing stimuli and materials fordata collection next week.

I am away in PARIS for a conference sothe class will be covered by another tutor

(so please be extra prepared for testing)

PSE in advertising

areas.

Grouppresentations

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Choose a word which iseasy to illustrate. Youdont want it to be

ambiguous in

meaning.

You need to choose 20words in total: you maygenerate multiple listsuntil you are happywith your 20 items.

Make a note of themean concretenessrating for your words(may need to beaveraged if usingmultiple lists:

(M1+M2+M3)/N of listsused =3

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Choose 20 Images that correspond to thewords you have selected from the database.

Make sure they illustrate the word you havechosen: e.g. HOUSE

Needs to be clearly

related to the word

you are trying to

generate.

No restriction on the

types of images

selected, i.e drawings,

photos etc.

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Two powerpoint presentations developed:one with the WORD stimuli and one withthe PICTURE stimuli.

Each item shown for 1 second followed by ablank screen for 1 second.

The pictures/words must be controlled forsize on the screen. All the words must bethe same size in their presentation, all thepictures should be controlled too.

As a class you need to decide on the type ofitems for the maths task you want to fill theretention interval with (it should occupythe participant for the full minute).

Why do we need a

retention interval??

Why a maths task??

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Continue to develop the test materials

Some class time next week to finish off

but need to be ready to run theexperiment and collect data in class nextweek.

Think about ethical issues related to the

study. You will need to print consentforms and produce a debrief slide foryour presentations.

Think about starting

to write up part of

method section as

youve been

developing the

materials, where you

sourced words from

etc.

For next week

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Should follow the structure below.

Include ALL the key details, so that your study isreplicable. (e.g. timings of presentation, how stimuli

were selected/controlled, reasons for the structure ofprocedure.

Remember this is an

account of how you

conducted the

study, it needs to be

clear enough for a

reader to replicate

it.

Method section