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8/11/2019 l Chopragdd
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THIRD ------- ----EDITION ---------
SUP
PL
Y
CHA
IN
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M ANAG E MENTStrat
egy,
Pla
nni
ng
,
and O
p
e
r
ao
n
Sunil
Ch
op
ra
Ke
llogg
Sc
ho
ol
of
M
a
na
ge
m
en
t
N
orth
western
Uni
vers
ity
Pete
r
Mei
ndl
Sta
nfo
rd
Univers
ity RSO
N
----
----
-Pr
en
tic
e
I-I allUp
per
S
ad
dle R
i
vN
e
w J
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y-- -
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"ibrary of Congress Cataloging-in-Publication Data
:: :hopra, Sunil
Supply chain
>eter
Includes bibliographical references and index.
ISBN: 0-13-208608-5
o
p
e
r
a
t
i
o
n
I Suni
l
Cho
pra,
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1
.
M
a
r
k
e
t
i
ng
channels-
Managem
ent.
2. Delivery o
f
od
s-
M
an
ag
em
ent
.
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i.Physical distribution ofgoods-Management. 4. Customerservices
vfanagement. 5. Industrial procurement. 6. Materials management.
vfeindl, Peter II. Title.
HF5415.13.C533 2007
-
I.
658.7- dc22
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Pe ntic e
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DEDICATION
~
I wouldlike to thankmycolleagues at Kelloggforall that I have learnedfromthem about
logistics andsupply chain management. I amgratefulforthe love andencouragement my
parents, Krishan andPushpa, andsisters, Sudha andSwati, have alwaysprovidedduring
every endeavor in mylife. I thankmychildren,Raviand Rajiv,forthejoythey have
brought me. Finally, noneofthis wouldhave been possible without the constant love,
caring, andsupportofmywife, Maria Cristina.
Sunil Chopra
I wou
d
li
k
e
to
th
ankthreementors-SunilChopra,HauLee,
andGerryLieberman-whohave taught me a
great deal. Thank you also to my parents and
sister for their love,
and tomysons, JamieandEric,for
makingmesmileandteachingmewhat
life istruly all about. Most important, Ithank my wife, Sarah, who makes life
wonderful
and whomI love
with allofmyheart.
P Meindl
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