KUN NHAInisharee.com/KunNhai.pdf · transporation in Bangkok, Thailand, easier for first-time and...
Transcript of KUN NHAInisharee.com/KunNhai.pdf · transporation in Bangkok, Thailand, easier for first-time and...
NISH AREE “FAH ” KO M O L K IT IDUX | PR OJECT TWO | KUN NHAI
KUN NHAIRide Tha i Buses w i th Ease
[ P R O J E C T T W O ] S O L O A P P N I S H A R E E “ F A H “ K O M O L K I T I
NISH AREE “FAH ” KO M O L K IT IDUX | PR OJECT TWO | KUN NHAI
KUN NHAI
Kun Nhai [คันไหน] means ‘Which Bus’ in Thai.
The name is derived from the question
Bangkokian usually ask when they need to
catch a bus: “ต้องขึ ้นคันไหน” [Which bus to
catch?]
NAME & ICON
NISH AREE “FAH ” KO M O L K IT IDUX | PR OJECT TWO | KUN NHAI
OVERVIEW
“Kun Nhai” [คันไหน] is to make public bus
transporation in Bangkok, Thailand, easier
for first-time and regular riders. Kun Nhai is
map oriented, with the main page asking for
destination input. Hypothetically, all buses are
equipped with GPS. Kun Nhai lets riders know
how long will the buses arrive at the stop,
analyze the traffic via information from Google
Maps, and suggest the best route for the riders.
ISSUES
The bus system (TH: Rot-Mae) in Bangkok is
very complicated. There are over 400 lines, with
hard-to-access resources. It is a system that
requires people to learn from word-of-mouth.
Due to traffic, buses are unreliable. There are
no signs on the bus, resulting in riders missing
their destination. Buses are important because
they are cheap and reach almost everywhere in
Bangkok.
Issues are timing and a hard-to-learn bus system.
The existed app does not address any of these
issues — it complicates them.
TARGET AUDIENCE
Thai. Bangkokian.
Students and Adults.
First-time riders. Regular riders.
GOALS
01 Provide ease to transport with buses.
02 Riders can plan out when to catch the bus,
know the estimated time travel, and become
more productive in life.
03 Riders do not need to know everything
about the bus system, they can only put in their
destination and choose the route they would like
to take.
04 Riders are notified when to get on and/or get
off the bus. This way, they do not get off at the
wrong bus stop.
NOTICE
The target audience are Thai people, therefore
the app will be translated into Thai later on.
CREATIVE BRIEF
NISH AREE “FAH ” KO M O L K IT IDUX | PR OJECT TWO | KUN NHAI
AMARAT
Amarat is a Thai university student who
always catches a bus to school. Every
morning, she either has to wait for a very
long time, or to run after the bus because
she does not know when the next one would
arrive. She wishes she could know when
the bus is arriving so she can plan out
productively.
She first learned about routes and busses
from a blog on an internet. She learned the
shortest route to school from getting on
every bus that would pass her school. She
wishes that her first time riding a bus could
be easier without any trials and errors.
PETCH
Petch is a Thai worker who rarely rides
busses. The bus is too unreliable to him.
When he rides the bus, he has difficulty
finding which bus to take. When at the bus
stop, he would look at the side of the moving
bus to see if his destination is on there. This
is very frustrating because sometimes he
waits at the wrong bus stop and ends up
wasting his time looking for the right bus.
When on the bus, there is no signs nor
signals of where it currently is. He is too shy
to ask the officers to let him know when the
station arrives, so he always gets off either
before or after the intended stop.
PERSONAS
NISH AREE “FAH ” KO M O L K IT IDUX | PR OJECT TWO | KUN NHAI
COMPETITIVE ANALYSIS
NISH AREE “FAH ” KO M O L K IT IDUX | PR OJECT TWO | KUN NHAI
COMPETITIVE ANALYSIS: GOOGLE MAPS
aesthetics
clarity
functionality
Google Maps is very easy to use - just enter the address and then choose
the preferred route. Google map provides estimated time for the total trip,
and also provides accurate traffic display. This is where Kun Nhai is pulling
the traffic information from, with the location of the bus via GPS tracker, to
calculate the estimated wait time for the app.
NISH AREE “FAH ” KO M O L K IT IDUX | PR OJECT TWO | KUN NHAI
cont.
COMPETITIVE ANALYSIS: ROT-MAE (รถเมล)์
Bus lines Bus lines: Bus no. 1013 Bus lines: Map with all the stops Bus stops
NISH AREE “FAH ” KO M O L K IT IDUX | PR OJECT TWO | KUN NHAI
COMPETITIVE ANALYSIS: ROT-MAE CONT.
aesthetics
clarity
functionality
Rot Mae is for those who already know and familiar with the system. This is
the reason the ‘search route’ is the last one on the main tab.
Both ‘Bus lines’ and ‘Bus stops’ lead to the same place, which is redundant.
The information is also out of date. (compared to the updated one on BMTA
[Bangkok Mass Transit Authority] website)
(รถเมล)์
Road names Search routes Search routes Search routes: bus number 40
NISH AREE “FAH ” KO M O L K IT IDUX | PR OJECT TWO | KUN NHAI
cont.
COMPETITIVE ANALYSIS: CITYGLIDE
NISH AREE “FAH ” KO M O L K IT IDUX | PR OJECT TWO | KUN NHAI
COMPETITIVE ANALYSIS: CITYGLIDE
aesthetics
clarity
functionality
Cityglide is the website owned by the private company. They equipped GPS
on some buses owned by private companies and present the ETA for the bus
to arrive at the bus stop. The target audience of the website are foriegners
and Thai who know English and waiting at the bus stop. Those who are first-
time rider or those who cannot read English will not be able to use this
website.
NISH AREE “FAH ” KO M O L K IT IDUX | PR OJECT TWO | KUN NHAI
COMPETITIVE ANALYSIS: MOOVIT
cont.
NISH AREE “FAH ” KO M O L K IT IDUX | PR OJECT TWO | KUN NHAI
COMPETITIVE ANALYSIS: MOOVIT (CONT.)
aesthetics
clarity
functionality
Moovit is a great app for inspitation. It has a clean system and easy to use
transportation guru. Moovit has access to transportation in almost all the
countries, with USA and Europe being the most accurate. Moovit is designed
to travelers; the get off alert.
NISH AREE “FAH ” KO M O L K IT IDUX | PR OJECT TWO | KUN NHAI
COMPETITIVE ANALYSIS: UBER
aesthetics
clarity
functionality
Uber has a great tracking system of where the car / the riders are. This
prevents getting lost. The riders can visually see where the uber is and
therefore can plan out their time wisefully to fit in with the arrival of the uber.
The down side is that sometimes Uber does not use GPS and therefore get
lost, and the pickup location pin is always off from where riders actually are.
NISH AREE “FAH ” KO M O L K IT IDUX | PR OJECT TWO | KUN NHAI
KUN NHAIFEATURES, USERFLOW, PRELIMINARY SKETCHES,
FLATS, AND FINAL CLICKABLE PROTOTYPE
NISH AREE “FAH ” KO M O L K IT IDUX | PR OJECT TWO | KUN NHAI
MAIN TABS
01 Directions
02 Lines
03 Profile
FEATURES
01 Directions:
• The ability to input destination; would
like to get from A to B. (similar to Map).
• The app uses current location as a
default starting point.
• Quick access to favorite places i.e. home,
work, saved locations.
• Route suggestion: estimated time before
it arrives, estimated travel time. The best
one is at the top of the list.
• Track the trip, and notify you when to
get off the bus.
02 Lines:
• Search for the bus number to see its
information and stops.
• The app automatically pins the most-
used and recent bus line to the top, so
riders can check the time it will arrive at
the closest bus stop. (this can be done
manually too)
03 Profile:
• Connect to Facebook or Google to store
favorite locations across multiple devices.
• settings & terms of use
FEATURES
NISH AREE “FAH ” KO M O L K IT IDUX | PR OJECT TWO | KUN NHAI
USER FLOW
DirectionsSearch
Destination
Add Address Search Address
Suggested Routes
Route Overview Live Direction
Arrival Alert on/off
Enter Destination
Cancel
Confirm
Back
Back Stop
Collapse
SelectSelect Start
Alert on/offAlert on/off
LinesSearch
Bus LineInbound
Outbound
Selected Bus Line Overview
Add Favorite Search Bus Line(s)
Live Direction to the bus stop
Live Direction to the bus stop
Arrival Alert on/off
Search bus line
Select bus line
Back
Cancel
Add
Stop
Stop
SelectStart
Start
SettingsNotification
Route Suggestion
Connect & Sync Recent Trips
Help & Feedback
Terms of Use
NISH AREE “FAH ” KO M O L K IT IDUX | PR OJECT TWO | KUN NHAI
PRELIMINARY SKETCHESDirections
Live Directions
Search Destination
Lines Line Overview
Route OverviewRoute Options
Settings
NISH AREE “FAH ” KO M O L K IT IDUX | PR OJECT TWO | KUN NHAI
ON-BOARDING PROCESS
Splash page Introduce traveling features
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NISH AREE “FAH ” KO M O L K IT IDUX | PR OJECT TWO | KUN NHAI
ON-BOARDING PROCESS
Introduce the alert feature Without enabling the access to location, the app will not allow riders to continue.
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NISH AREE “FAH ” KO M O L K IT IDUX | PR OJECT TWO | KUN NHAI
SEARCH DIRECTIONS
Ready to use the app. Search directions: tapped the ‘enter direction’
Given the option to use your current location.
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NISH AREE “FAH ” KO M O L K IT IDUX | PR OJECT TWO | KUN NHAI
SEARCH DIRECTIONS
Type in ‘Siam Paragon’ and selected the first one on the list.
Kun Nhai calculates the time when the bus arrive by using GPS on the bus, and the calculation of the traffic information.
The route overview. Riders can decide to toggle on the arrival notification. Notification settings can be changed in Settings.
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NISH AREE “FAH ” KO M O L K IT IDUX | PR OJECT TWO | KUN NHAI
SEARCH DIRECTIONS: BUS ARRIVAL NOTIFICATION
Ask to send notifications To confirm that the arrical notification is on. The button is toggled on. Riders can simply toggle on/off the notification freely.
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NISH AREE “FAH ” KO M O L K IT I
SEARCH DIRECTIONS: LIVE DIRECTIONS
By enabling live directions, riders can toggle on the get off alert. (There in no actual sign on the bus, so riders miss their destination unless they are familiar with the surrounding)
By having the live direction running in the background, Kun Nhai will notify when to get off the bus.
The collapse version of the live direction.
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NISH AREE “FAH ” KO M O L K IT IDUX | PR OJECT TWO | KUN NHAI
DIRECTIONS: SET WORK ADDRESS
To set the work place, tap the work section. Enter the address.
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NISH AREE “FAH ” KO M O L K IT I
DIRECTIONS: SET WORK ADDRESS
The work address is added.The recent trip appears on the Directions screen for easy access. Further detail can be set in Settings.
The recent trip leads to the suggested routes of that trip. In case riders want to go to the same destination, they do not have to search for the address again.
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NISH AREE “FAH ” KO M O L K IT I
LINES
Lines is for those who are more familiar with the system. The bus is displayed with its starting and ending destinations.
Search the bus line. Nearby buses are offered when tapped on search button.(same as that on the Lines main screen)
Select bus number 40, in bound. Swipe up to view the bus stops.
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NISH AREE “FAH ” KO M O L K IT I
LINES: BUS NO. 40 ARRIVAL ALERT AT SIAM SQUARE
Bus stops for No.40 in bound. The closest stop to the rider is ‘Siam Square’, automatically show when the bus will arrive.
Set the arrival alert by tapping the ‘bell’ icon. The arrival alert is active. The alert will be reset to inactive once the bus arrives and departs from the stop.
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NISH AREE “FAH ” KO M O L K IT IDUX | PR OJECT TWO | KUN NHAI
LINES: BUS NO. 40 ARRIVAL ALERT AT SIAM SQUARE
Riders can also view arrival time at other bus stops too.
Switch to Out bound by tapping the bar at the top.
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Arrival Alert. (the arrival alert is set to 2 minutes before the bus arrive)
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NISH AREE “FAH ” KO M O L K IT IDUX | PR OJECT TWO | KUN NHAI
LINES: ADD FAVORITE BUS
Adding favorite buses Recent bus is offered as an option when search for the favorite bus line.
102 is the bus line you will be taking often in this upcoming week, so you want to add it to the main page.
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NISH AREE “FAH ” KO M O L K IT IDUX | PR OJECT TWO | KUN NHAI
LINES: ADD FAVORITE BUS
Select the bus line and tap add. Multiple bus lines can be added during this process.
Bus 102 is shown.
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DUX | PR OJECT TWO | KUN NHAI
SETTINGS: CONNECT TO FACEBOOK
Settings. Since signing in is not essential for the app like Kun Nhai, riders can choose to connect to their social media afterwards.
By connecting to Facebook, the favorites, saved locations, and settings will be stored across multiple connected devices.
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NISH AREE “FAH ” KO M O L K IT IDUX | PR OJECT TWO | KUN NHAI
SETTINGS: CONNECT TO FACEBOOK
You are connected! Profile picture and name are displayed.
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NISH AREE “FAH ” KO M O L K IT I
SETTINGS
Notifications: set how long before the bus arrive / reach destination will the notification go off.
Route Suggestion: set the default of the rounte suggestions.
Recent trip: Riders can choose to not allow the app to track the trip history.
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NISH AREE “FAH ” KO M O L K IT IDUX | PR OJECT TWO | KUN NHAI
PROTOTYPE
MARVEL PROTOTYPE
THANK YOU!