Kri̇z yöneti̇mi̇
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Transcript of Kri̇z yöneti̇mi̇
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Kriz Sözcüğü…
Çincede kriz sözcüğü, “tehlike” ve “fırsat” sözcüklerini simgeleyen kelimelerin birleştirilmesiyle oluşur.
Bizde de her kriz ortamında “krizi fırsata dönüştürmek” diye bir laf tedavüle girer.
Peki…
Krizi her zaman fırsata çevirmek mümkün müdür?
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Kriz Nedir?
Kriz, beklenmedik bir anda ortaya çıkan, markanın imajını zedeleyen ve yok eden sorunlar bütünüdür.
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Hücre 1
Ürün/Servis hataları
Fabrika Hataları
Endüstriyel kazalar
Bilgisayar Arızaları
Eksik, gizli bilgi akışı
Hücre 3
Yaygın çevresel kazalar
Geniş ölçekli sistem başarısızlığı
Rekabetin hızlanma
Hükümet krizleri
Uluslararası krizler
Hücre 2
Örgütsel bozukluluk
İşletimsizlik
Sabotaj
Üretimin engellenmesi
Söylenti
kötü niyetli iftiralar
Hücre 4
Terörizm
Üretimin engellenmesi
Taklitçilik
Boykotlar
İşgören grevleri
Teknik-Ekonomik
İç Dış
Beşeri-Sosyal
Kriz Türleri…
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Kriz Örnekleri…
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