CORPORATE CULTURE

KOTAKIM, BYUNG SOO

4 week business program

Sep. 24, 2013

Mission / Vision

Our mission is to be the most essential global Internet ser-vice for consumers

and businesses

Before Marissa

Yahoo! is about mak-ing the world’s daily habits more inspiring

and entertaining

After Marissa

Values

Mis-sion

In January 1994

January 18, 1995

History

Yang and Filo started the company named Jelly’s guide to the World Wide Web.

They renamed the company name Yahoo! And Yahoo was born.

Yahoo! Means…

Yet

The second name the company

Original name ? David's and Jerry's Guide to the World Wide Web

Another

Officious Oracle!

Hierarchical

Product and Ser-vice Communication

Content

Commerce

Internet Search

Perks and Bene-fits

Medical DentalFitnessFree food Child serviceHealth care VacationHoliday

Leader-ship

· Google

New Leader : Marissa A. Mayer

Inspirational Leadership · Passionate

· Persuasive

· Motivator

→ Yahoo! (July, 2012)

Management Style

· Tyrant, Autocrat · A nightmare· doesn’t know managing

Pros Cons

· Hard-Working· Very Determined and Pushy* Firm but Fair

- A bullying managerial style

· Golden girl· A new hope· matured now

Corporate Cul-ture

Nursery next to her office at her own expenseWe’re launching PB&J today

Process blocking your success?

Bureaucracy getting you down? 

Jammed by problems

→ Streamline

→ Reduce

→ Reduce

Aug. 25, 2012, Sat. 12:45am

Gather your feedback !Share your idea !

Help solve problem !

Boost Productivity!!

From Marissa

Communication

Nursery next to her office at her own expense

Frustrated ‘cause Yahoo parking lot was slow to fill up in the morning and quick to empty by 5pm

Take Initiative, dominate : managerial deci-sion and staff-level decision

Her preference for bold colors and patterns→ confident , not afraid of being out of the silo,

The absolutebest place to work

CommunicationCollaboration

On-site

· Side by Side· Face to Face

Initiatives· Goals· PB&J· FYI

Informal· Hallway· Cafeteria· Impromptu

What did she bring ?

Nursery next to her office at her own expense

Frustrated ‘cause Yahoo parking lot was slow to fill up in the morning and quick to empty by 5pm

Free meal, iPhone but No telecommuting

Take Initiative, dominate : managerial deci-sion and staff-level decision

Her preference for bold colors and patterns→ confident , not afraid of being out of the silo,

Awards and Accolades

Nursery next to her office at her own expense

Frustrated ‘cause Yahoo parking lot was slow to fill up in the morning and quick to empty by 5pm

Free meal, iPhone but No telecommuting

Take Initiative, dominate : managerial deci-sion and staff-level decision

Her preference for bold colors and patterns→ confident , not afraid of being out of the silo,

Sources

Nursery next to her office at her own expense

Frustrated ‘cause Yahoo parking lot was slow to fill up in the morning and quick to empty by 5pm

Free meal, iPhone but No telecommuting

Take Initiative, dominate : managerial deci-sion and staff-level decision

Her preference for bold colors and patterns→ confident , not afraid of being out of the silo,